![Lorena Ronda]({"thumbnails":[{"url":"https://i.ytimg.com/vi/1RotOIr7DyI/hqdefault.jpg?sqp=-oaymwEbCKgBEF5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLAvDFnlBK6J5rHL8zrXo3tzU6oPJg","width":168,"height":94},{"url":"https://i.ytimg.com/vi/1RotOIr7DyI/hqdefault.jpg?sqp=-oaymwEbCMQBEG5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLB-UH2t4VmqmwrOMhba6X49o7zlkg","width":196,"height":110},{"url":"https://i.ytimg.com/vi/1RotOIr7DyI/hqdefault.jpg?sqp=-oaymwEcCPYBEIoBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLBC-9w1iNDteXkjGAu8X_ZNV6pJdA","width":246,"height":138},{"url":"https://i.ytimg.com/vi/1RotOIr7DyI/hqdefault.jpg?sqp=-oaymwEcCNACELwBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLC4c6Ro38y0OnqbQfAiAU3siLMNAA","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/1RotOIr7DyI/maxresdefault.webp","width":1920,"height":1080}]})
Transcripts of Lorena Ronda - 11 Videos
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![¿Cómo hacer un ESTUDIO de MERCADO?: DEFINICIÓN Y 6 FASES | Lorena Ronda | Universidad de Deusto]({"thumbnails":[{"url":"https://i.ytimg.com/vi/0ETPYG8hIEI/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDpXFXPxaIhCP8kJjKWnN5Jl5gr9g","width":168,"height":94},{"url":"https://i.ytimg.com/vi/0ETPYG8hIEI/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLAos5vTVjJ-MIt4OdJFtgBrCYHtow","width":196,"height":110},{"url":"https://i.ytimg.com/vi/0ETPYG8hIEI/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLAm2voLf06nVIC-PZSpaS8V4mIHqQ","width":246,"height":138},{"url":"https://i.ytimg.com/vi/0ETPYG8hIEI/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLC1I4chzcxwUS44c5zAeDVaZHAs5w","width":336,"height":188},{"url":"https://i.ytimg.com/vi/0ETPYG8hIEI/maxresdefault.jpg","width":1920,"height":1080}]})
![¿CÓMO DECIDIMOS?: La PERCEPCIÓN del consumidor y ejemplos del proceso perceptivo]({"thumbnails":[{"url":"https://i.ytimg.com/vi/oGfgwSCXCOw/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBkKgSWBdp4zqtoRmh_MLH3kWuB5A","width":168,"height":94},{"url":"https://i.ytimg.com/vi/oGfgwSCXCOw/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLCxmqYrMPFOIqphjmOSijO4EbPnKQ","width":196,"height":110},{"url":"https://i.ytimg.com/vi/oGfgwSCXCOw/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLAiVGrsYp-esE3tWkEZaUFn_tGU3w","width":246,"height":138},{"url":"https://i.ytimg.com/vi/oGfgwSCXCOw/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLAbRJ8PasVVi46nLj5qyAENFiuBkg","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/oGfgwSCXCOw/maxresdefault.webp","width":1920,"height":1080}]})
![¿Cómo captar la ATENCIÓN del CONSUMIDOR?: Estrategias y EJEMPLOS]({"thumbnails":[{"url":"https://i.ytimg.com/vi/jbkKFVZ5mrY/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDW-Xkzvv6I1J8_Ypeh6k1-BfhI7A","width":168,"height":94},{"url":"https://i.ytimg.com/vi/jbkKFVZ5mrY/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDY02ralscpa2SGvbUc-QqEn3Y1FQ","width":196,"height":110},{"url":"https://i.ytimg.com/vi/jbkKFVZ5mrY/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLBEisBc6xyB2Og_65T9cfhOBVPpMw","width":246,"height":138},{"url":"https://i.ytimg.com/vi/jbkKFVZ5mrY/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLCKnOO8omfGClGLJRgGbDlyQ1HNHg","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/jbkKFVZ5mrY/maxresdefault.webp","width":1920,"height":1080}]})
![¿Cómo INTERPRETA el CONSUMIDOR nuestra publicidad?: Semiótica, significado, sesgos y EJEMPLOS]({"thumbnails":[{"url":"https://i.ytimg.com/vi/LSSQvq5SYLM/hqdefault.jpg?sqp=-oaymwEbCKgBEF5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLAS2SIfx6Cw8BZiCAzYK6lX9VBd8A","width":168,"height":94},{"url":"https://i.ytimg.com/vi/LSSQvq5SYLM/hqdefault.jpg?sqp=-oaymwEbCMQBEG5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLCZIYRk5YT15ag9CWPFjhCyfCyq_Q","width":196,"height":110},{"url":"https://i.ytimg.com/vi/LSSQvq5SYLM/hqdefault.jpg?sqp=-oaymwEcCPYBEIoBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLBjTfPrfXDqDpNWmUMaXvWAVynD3g","width":246,"height":138},{"url":"https://i.ytimg.com/vi/LSSQvq5SYLM/hqdefault.jpg?sqp=-oaymwEcCNACELwBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLAxzuHRPV9mvop5uB5ntZ7uavfaqg","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/LSSQvq5SYLM/maxresdefault.webp","width":1920,"height":1080}]})
![11 SESGOS COGNITIVOS que se utilizan en MARKETING: Ejemplos de campañas publicitarias]({"thumbnails":[{"url":"https://i.ytimg.com/vi/313FpNzw9j4/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBJ8R8x2h4hvP4bsy2OZCSkwKfjAg","width":168,"height":94},{"url":"https://i.ytimg.com/vi/313FpNzw9j4/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLAQYSlyOdMw2yfFXEkRxMb0-aARHw","width":196,"height":110},{"url":"https://i.ytimg.com/vi/313FpNzw9j4/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLA8XgLB33U4J-tCTjyX82wJ0GJtkQ","width":246,"height":138},{"url":"https://i.ytimg.com/vi/313FpNzw9j4/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLAaj2292kLma4ROS0CCCVLTBKTeHQ","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/313FpNzw9j4/maxresdefault.webp","width":1920,"height":1080}]})
![¿Cómo resolver una CRISIS de MARCA?: EJEMPLOS reales: VOLKSWAGEN, PEPSI, FACEBOOK, AMAZON]({"thumbnails":[{"url":"https://i.ytimg.com/vi/ZrNOixqlV9g/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDVc2HgTI1591Y1eMSBwAt33c_Fmw","width":168,"height":94},{"url":"https://i.ytimg.com/vi/ZrNOixqlV9g/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLAq6if9KUYxtcW1WumNig4XPJajKQ","width":196,"height":110},{"url":"https://i.ytimg.com/vi/ZrNOixqlV9g/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLDHaPz6Nu7co4-n8MlwgV-3JDP7gg","width":246,"height":138},{"url":"https://i.ytimg.com/vi/ZrNOixqlV9g/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLA5njbsOgn9GrRjRofPods3_O3BsA","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/ZrNOixqlV9g/maxresdefault.webp","width":1920,"height":1080}]})
![¿Cómo PERSUADIMOS en marketing y publicidad?: Modelos de persuasión de HOVLAND y CIALDINI | Ejemplos]({"thumbnails":[{"url":"https://i.ytimg.com/vi/j81x4_zfw1o/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBYsMSs_79XOuAny9XZbSYOQ9Lvgg","width":168,"height":94},{"url":"https://i.ytimg.com/vi/j81x4_zfw1o/hqdefault.jpg?sqp=-oaymwEmCMQBEG5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLB9-JhdfhPu896JsABaxOJqf2eWfg","width":196,"height":110},{"url":"https://i.ytimg.com/vi/j81x4_zfw1o/hqdefault.jpg?sqp=-oaymwEnCPYBEIoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLA2cCSOEZQOpEgKaJywRBc1cfqWbQ","width":246,"height":138},{"url":"https://i.ytimg.com/vi/j81x4_zfw1o/hqdefault.jpg?sqp=-oaymwEnCNACELwBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB&rs=AOn4CLBlV2Lv8Ut373V7apbyb8nlUh1aGA","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/j81x4_zfw1o/maxresdefault.webp","width":1920,"height":1080}]})
![¿Qué es el MARKETING EMOCIONAL?: Tipos de emociones, estrategias publicitarias y EJEMPLOS]({"thumbnails":[{"url":"https://i.ytimg.com/vi/t6zuyVzeTV8/hqdefault.jpg?sqp=-oaymwEbCKgBEF5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLCmDR7OTUusADFywqQSPECD7pmV6w","width":168,"height":94},{"url":"https://i.ytimg.com/vi/t6zuyVzeTV8/hqdefault.jpg?sqp=-oaymwEbCMQBEG5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLCnurDbDiKyYBjzwOv3P68WD1Qabg","width":196,"height":110},{"url":"https://i.ytimg.com/vi/t6zuyVzeTV8/hqdefault.jpg?sqp=-oaymwEcCPYBEIoBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLDD5WwmsAK17RGc2ukO2dTnF4N_7Q","width":246,"height":138},{"url":"https://i.ytimg.com/vi/t6zuyVzeTV8/hqdefault.jpg?sqp=-oaymwEcCNACELwBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLC-1J0itlGKQK3uQpakCFLPwVNXDA","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/t6zuyVzeTV8/maxresdefault.webp","width":1920,"height":1080}]})
![¿CÓMO DECIDIMOS? La TOMA DE DECISIONES racional e irracional de los consumidores]({"thumbnails":[{"url":"https://i.ytimg.com/vi/jbEANx2IwFY/hqdefault.jpg?sqp=-oaymwEbCKgBEF5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLC6DrkaswUp10oiGTIM8Lapzi03Aw","width":168,"height":94},{"url":"https://i.ytimg.com/vi/jbEANx2IwFY/hqdefault.jpg?sqp=-oaymwEbCMQBEG5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLDGF8QI3Rjcte0-wAADEyq1gVcWIQ","width":196,"height":110},{"url":"https://i.ytimg.com/vi/jbEANx2IwFY/hqdefault.jpg?sqp=-oaymwEcCPYBEIoBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLA8I3ZgBldZQXRNHarsr3nzg8CSIg","width":246,"height":138},{"url":"https://i.ytimg.com/vi/jbEANx2IwFY/hqdefault.jpg?sqp=-oaymwEcCNACELwBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLDHrOH7ruu1VzdlZGT_68RU7osRBg","width":336,"height":188},{"url":"https://i.ytimg.com/vi/jbEANx2IwFY/maxresdefault.jpg","width":1920,"height":1080}]})
![¿Cómo hacer un BUYER PERSONA? (1/2): Tutorial paso a paso y ARQUETIPOS]({"thumbnails":[{"url":"https://i.ytimg.com/vi/5TCho3reZp8/hqdefault.jpg?sqp=-oaymwEbCKgBEF5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLC9a1yv9sknB91jRma7JkQBanXmsw","width":168,"height":94},{"url":"https://i.ytimg.com/vi/5TCho3reZp8/hqdefault.jpg?sqp=-oaymwEbCMQBEG5IVfKriqkDDggBFQAAiEIYAXABwAEG&rs=AOn4CLAitRW7tHRmefGbhiN810t1ZA7d6Q","width":196,"height":110},{"url":"https://i.ytimg.com/vi/5TCho3reZp8/hqdefault.jpg?sqp=-oaymwEcCPYBEIoBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLBWYhE4nq12HrEJFNfV5d7b5tvWbA","width":246,"height":138},{"url":"https://i.ytimg.com/vi/5TCho3reZp8/hqdefault.jpg?sqp=-oaymwEcCNACELwBSFXyq4qpAw4IARUAAIhCGAFwAcABBg==&rs=AOn4CLA9cScpC15JdvnWbnCTB_8oRGnrOg","width":336,"height":188},{"url":"https://i.ytimg.com/vi_webp/5TCho3reZp8/maxresdefault.webp","width":1920,"height":1080}]})
