I helped the clothing brand do over $30,000 in a single day by running a high ticket giveaway and in today's video I'll be breaking down how we chose the product how we set the giveaway up how we created the creatives how we set the ad account up and then how we actually were able to scale this up $30,000 in a single day first thing we'll be talking about is how to set up the giveaway this can be broken down into three key Parts the product Choice the soft Ware you need and the legal rules doesn't
get you into a lawsuit now let's look at product Choice first if we look at these Brands they're all focused around Automotive Enthusiast the most logical thing to do for a giveaway is actually a vehle of some sort some of these Brands start off with like a simple 25 30k car before they start running 200 and 300K twin turbo Lamborghini hurac now the next thing we'll dive into is the software you need is something like viral sweep that you can install on the website that'll track the entries it'll allow a couple different ways for people
to enter so this is an official legal advice and before you run a giveaway you need to consult a lawyer first here's a couple things that we've unpacked after running ads for multiple different clients in the giveaway Niche number one you must have a free way to enter this is probably going to be the biggest one right here and it's going to separate yourself from running a cuz Casino versus a giveaway and this is where I see most brands getting into legal trouble where they don't have any free ways to enter the giveaway commonly this
is like sharing this giveaway online entering your email into the list referring a friend but then also you'll have paid ways to enter which always increases the number of Interest now number two you need to consult a lawyer for what states you can and cannot run a giveaway in there is certain states in the USA you cannot run a giveaway like this in and if you do you can get sued I have a lot of people that watch this channel that lives outside of the USA I don't know the legalities of giveaways outside of the
USA and lastly number three age limits some giveaways require participants to be 18 plus and then also to the type of product you are giving away can also dictate the age again consult a lawyer before you do this now let's go into the creative the creatives can be split into three key things the desired outcome urgency and bestselling product for example if you're giving away a twin turbo Lamborghini Huracan is to wake up one morning and be able to walk to your garage and you have a 1,400 horsepower car sitting in your garage you can
go sit in start up and take for Zoom down the road that is the desired outcome we want to sell the prob ability win that car I also really like to sell the different features and benefits of that car for example let's say that's a performance exhaust on it do a single ad just around the performance exhaust of that car this helps further build the value of that particular vehicle another thing to sell the desired outcome is using success stories success stories increase the believability this is an actual brand that is actually being ethical in
the giveaway there's not just running these giveaways and no one's actually winning now the next thing for creatives is just taking your already existing best-selling products and just simply highlighting the fact that hey if you purchase this shirt you also get 5x entries today for our contest giving away a twin turbo Lamborghini Huracan now the last thing for creatives is urgency 7 days before your giveaway ends is going to be the biggest 7 Days of the giveaway this is where the the most people will enter and where you're going to be able to spend the
most money in the giveaway where we really Hammer a lot of messaging like last chance to enter giveaway ends tomorrow 48 hours left all of these things build more urgency and increase the probability of someone entering and you'll see a huge rush of sales and orders during this period of time now we're going to go into the ad account setup for us we're just using our already existing Evergreen CBO campaign that we normally use all I'm simply doing here is creating a new ad set still doing broad targeting and I'm loading in one flexible ad
which has three creatives one or two adsets per week inside that campaign probably for the first 3 weeks of the giveaway and in the last week of the giveaway I probably load anywhere between 6 to maybe 12 adsets that week really hammering giveaway and that's also where we're going to be able to spend the most money and see the most hype for that particular giveaway lastly let's talk about scaling for the giveaway ideally you would want to run this for about 30 days and the first 21 days of the giveaway you're going to be asking
yourself why the hell you did this like you won't really see a significant impact in sales 9 days before the giveaway that's going to be your biggest impact in sales because people are waiting for the last minute to enter those first 3 weeks we're scaling by 20% a day now for the last week of the giveaway we'll probably be doing one 100% increases every day during that week that's how we're able to peek out at $30,000 in a single day for this particular client and then the next day day after the giveaway ends we'll typically
see anywhere between a 90 to 95% drop in sales so all we'll do is literally cut back our ads SP about 85 90% And then we'll also turn off all of our giveaway ads that we ran I'll be very honest with you usually for about 3 to 5 days after that giveaway ends everyone's kind of hung over from all the ad just pushed and we'll typically see a big drop in sales for a couple days but it it'll pick back up after about a week and that's how exactly how we help this client do 30k
in a single day if you enjoyed this video hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you want me to come inside of your ad account run your Facebook ads create all the creatives do all the market research strategic positioning all that good stuff click link below to have Nick terer run your Facebook ads then if you are doing less than 100K a month in revenue and want me to Mentor you or hold you hand through all the exact actions I take in out accounts then
click link below to have Nick Terio Mentor you thank you so much for watching hope you have a good rest of your all day peace out
