so less than 1% of businesses hit a million a month and at our agency we've had 6% of our clients hit $1 million a month specifically our e-commerce clients hit $1 million a month that means we have a six times greater success rate than the average business owner of hitting a million doll a month and I really want to go over our what I would say unbeatable Facebook ad scaling strategy and not necessarily just a Facebook ad scaling strategy but overall how do we scale a client and probably what I've seen just the greatest success
with when it comes down to uh you know the unbeatable strategy for scaling an Ecom store in 2025 so without further Ado let's dive into this so let's go ahead and dive into it I got a special one for y'all today we're actually going to dive into my iPad and when we're looking at skelling a business to $1 million a month there's a couple key things that we have to look at and one of them is or or I say couple key things the levers of control we need to look at within a business first
things first you have is just what I would say like your CPA then you have aov and then you have LTV these are like our three key metrics within a side of a business we look at ideally the goal here is to get the CPA a as low as possible aov as high as possible and LTV as high as possible and that allows us to basically scale and crush it but what we need to look at is what are those control levers that we have for all of those different metrics so for me the first
things first you have is your creatives uh that's going to be the stuff that you put like on Facebook and stuff like that and or let's actually just make this little simple real quick let's just call this ads then you you have landing pages then you have just like upsells and then you have your other products so that's how you're going to get your LTV up upsell is how you're going to get your aov up landing pages is how you and ads is how you're going to get that CPA down by going at increasing the
conversion rate and also getting more people to your website so let's first look at the ads itself couple key things we like to look at from the ad side when we're scaling to that $1 million a month is we're looking at it from you know connecting versus pushing in someone's face is what I like to call it so I made a uh a thing earlier on Twitter about this where I was like you know the average person skelling with Facebook ads that would be like here's an iPhone this iPhone is really cool it has 168
GB of memory it can take 4K video whereas like the person that's scaling hard they're calling out things like hey do you want shiny hair or long shiny full hair like a Disney princess question mark then I have the thing just for you they're focusing on connecting with the customer with they with what they want first then going ahead and talking about the product features of how that helps them achieve that and that's what like a lot of people don't understand is that with an ad you're calling out what they want and then from there
once you got their attention you're showing them how your product can help them get that and that's the whole goal of an ad and then from there that's where you go and send them to landing page where they can learn more so the next side for the ad side obviously we want to focus on the connecting side and everything the next aspect with the ads is consistency of new content 95% of our ads all fresh content too many people try to like oh reuse the same content over and over and over and over inside of
their ad accounts and I mean look let's just be very clear here like even my YouTube channel if I make the same topic too many times all in the comments complaining oh there's nothing new here Nick everything's boring and repetitive blah blah blah blah like I already know there's people complaining about this on this video but it's like that's part of the challenge when you're creating creatives and stuff is you always want to be using using new stuff whether it's new locations New creators new angles new desires new things like that which help you put
fresh breath of fresh life inside of the account itself I see a lot of people try to cheat by of just keep using the same video over and over and over and over with the same hook and then it just gets boring really quick and they never can beat that original one and which your goaler is not to keep doing the same thing but finding other fresh ways to you know talk about that product and to connect with different types of people in that account itself so that's a big one and you'll have different personas
personas you'll have different desires and then you have different awareness levels uh if you don't know what awareness levels is that's what I talk a lot about which is Market awareness and stuff like that on this channel and those are all key things that we do in the ad side and another thing I would say for ads shart and sweet ads shouldn't feel like a 5 10 minute long vssl but there is a place for a 5 to 10 minute long vssl and that's where we're going to get into next which is landing pages this
is the next large factor for scaling to that $1 million a month and also one more thing for the ad side weekly testing like our clients that are pushing a million plus a month like we're testing 30 to 40 new creatives a week at a million doll a month so let's just put that in mind right there 30 to 40 new creatives a week with 95% of all of our ads being fresh content that's going to be a lot different than likely what you're probably already doing right now inside of your account now next thing
is landing pages and landing pages you have vsls you have advertorials listicles sales page and then you have a product page then they call it PDP now to be fair here it really just comes down and depends on what level of Market awareness you're going after if we're running like a sales event for example saying hey 30% off iPhones today then like I'm going to send people to a product page if we're going after a super unaware market then we'll probably do an advat orial uh maybe even a vssl right there if we're going going
after more of a PR aware solutionware market then we'll go after listic calls and sales Pages for example um so it really just depends on the market uh stage right there let's just give you an example real quick with one of our clients we just launched a new landing page test yesterday and our CVR went from I think it was like roughly about 3.5% and it moved all the way up to it like 6% that we had uh so far again we're only 24 hours in but just to show you an example right there we're
converting more traffic with less work all we did was tweak we the landing page now let me be very clear here we're not sitting down and and just doing like AB testing where we're using like an AB testing software like the landing page is what starts off the whole funnel it builds out the creatives so we build out the landing page then we build out the creatives to go with that landing page and I have videos on my channel already how to do avoral that scale Ecom stores how to do vsls at scale Ecom stores
how to do listicles at scale Ecom stores I have all of this documented already ready for you and I show you how we launch it how we test it and build that full funnel right there but the key thing with landing pages is A lot of people they treat it where it's like they test One landing page and it doesn't work for them and they just never do it again for us you definitely want to be treating landing pages like creative testing so like start off with an easy goal of one a week one landing
page and a new set of creatives to go with that landing page a week and trust me that will significantly increase your you know conversion rate and your chances of a new winning funnel that scales the business a lot faster now next thing we'll start looking at is upsells so like I said if we can get cheaper traffic to convert more how do we convert more because of this how do we get cheaper traffic because of this now what we want to do is how do we how do we take this and get them to
spend more more money right this was actually interesting because one of my inner circle students that helped scale to a million dollar a month this particular Inner Circle student and again this video is around my agency clients and we've scaled five six agency clients now to a million do a month well outside of my agency off my inner circle and one of my inner circle students came to me and said um you know he had a million a month and a lot of it was due to like the creatives and everything that helped guide this
particular person and helped them get there but one thing that he actually brought to the table that was unique that I wasn't really focused on was aov and this particular student would challenge himself every month off to double aov and what this allowed them to do was it allowed them to spend a lot more money on acquisition because you know let's just say for example you have a $30 CPA and like you're doing everything you can you're testing landing pages you're testing creatives and like you just can't break that $30 CPA and you have a
$60 aov well guess what that's a 2X Ras now what happens if you have a $30 CPA and you have a $90 aov well guess what now all a sudden you have a 3X row as and the only difference here literally the only thing you did here was improve the aov so when we looking at the aov side this now gives us more margin that we can pump into ads which is going to get us just allow us to scale a lot faster so from here what we can look at now is how do we
increase aov what do we do so for me couple different things one you can just literally price increase literally just take your product and every day increase it by a dollar until you get to the point where like okay now like your CPA is really Rising I I've seen this work really well some products we tried at low price points and some products we tried at a significantly higher price point and the significantly higher price point actually converted much better so test the dollar a day increase and then you can also try significant increases so
like maybe you're selling your product at $50 try it at $97 try it at $149 maybe if you're selling it at $50 right now also try it at $30 also try a lower price right there maybe you're price too high right now and you actually need to lower the price but I know something that I've gotten told by one of my early mentors which is price High then justify so uh for example if you're selling a product right now um there's this there was this guy selling a um like alcohol thing where it was like
helping people get off alcohol and this particular person right here he uh he started off selling it like maybe $50 $100 for this course teaching people how to get off alcohol and at first he was struggling at $50 to $100 then he refined his Persona and went after entrepreneurs and going after and teaching entrepreneurs how to get off alcohol and then priced the course at $5 to $6,000 and guess what his business exploded because now instead just saying here's how to get off alcohol it's here's how you can make an additional 10 to 20 k
a month by just simply removing this one thing in your daily H or this one daily habit from your life then it was going into how alcohol was costing you money here's how much more money you can make by getting off alcohol and here's the course it's only $5 to $6,000 after he pre-framed you with making 10 20K extra a month by getting off of it so that's a great example right there of price High then justify so aov can simply just be uh adding in some upsells some price increase or just changing the person
and going after a more luxurious Persona with your Ecom brand right there and justifying why you're charging that much uh I know for me I think it was uh just recently when I went to Miami I um bought a bottle no I didn't buy a bottle I just got a shot of that um that Louis the I think it's the 13 for something like that it's like 10 grand a bottle of this whiskey right there and then it was like $500 a shot and you know I like to sip and neat for example those who
watch the channel know I like a good whiskey here and there and uh I wanted to treat myself got a really good week that week in the agency and stuff and I want to treat myself so I figured hey why not and asked them like just why is it so expensive and they said well there's only a handful of these bottles a year that are uh you know sold and that's why it's so expensive for this bottle and it's a 100-year-old whiskey now that was part of it from The Logical side of what made me
jump and buy it the other aspect to it of was just me seeing it in so many different restaurants before buying it so I've seen it so many times before to understand that there's something prestigious about this cuz I've only seen it in the nicest restaurants and then I then I discovered there's only a handful of them a year that's made and then hey it's regular 900 other places and our particular place we're serving it for $500 um a shot basically for it so there was a couple different motivators there that helped me right there
with making that buying decision at that particular restaurant so for you you know like for my agency itself I only work with a handful of clients as well I charge significantly more than all agencies on the market but I only work with a handful of clients so we're booked 99% of the year with all clients like I don't have any room for clients so when I do have a free spot it's very easy for me to charge what I charge so you know working with higher ticket products this also can help too by leveraging some
scarcity leveraging some hey there's so much work that goes into making this product and that's why there's only a handful available per year applying these can also help you out too with justifying those higher prices for the product now to look at other things within an aov perspective let's also look at uh from an upsell perspective so the next thing is okay price increase next thing is upsells so upsells can be a couple different things there's the frequently good Lord that's a horrible F frequently bought together and uh this one works really well we'll see
this on like Amazon for example you can go look up a lot of products and they'll be like frequently bought together together Bean like three different products uh that works really well bundle deals also work really good built b y LT does phenomenal with our bundle deals they literally have a whole dedicated page called bundles especially for clothing buy two get one free buy three get one free we like to leverage this on brands that have like simple shirts like this for example it's just a simple shirt I can buy four or five of these
white shirts CU I could wear them throughout the week it's not like a like a design shirt with a big graphic design on it so same thing here when it comes down to um bundles and stuff you can get some bundles put together push this that also helps out with aov and then the next thing you get your bundles frequently bought together price increase next thing is your upsells and this can be like when I go and buy an iPhone for example they try to sell me on a screen protector they try to sell me
on a phone case they try to uh sell me on a pair of airpods all of this are things that I didn't have a problem until I bought my iPhone so what I like to look at is what problems are created by the fact that I bought this product and then I like to understand those problems and then go create products for those problems and those those all can be upsells within like the cart uh there's also I think UFC cross sell and upsell and there's also zipify um another like phenomenal like kind of cross-
selling or upselling post uh post purchase uh app right there that works really well for upsells and I know where a lot of people saying are like well Nick only have one product on my store how do I do this it's like well yeah no I'm talking about that helps you hit to a million dollars a month the people that hit a million dollars a month they don't make excuses like that like all of our clients that hit a million dollars a month they're constantly testing additional products on their website that their existing customers can
buy and that's why we're going next into LTV LTV and this is like the make or break if I see a brand hitting a million dollars a month and maintain it there's some Brands we can help hit a million dollar a month and won't maintain it at all and then there's some Brands that'll hit a million doll a month and maintain it and I always wondered why and the biggest thing was this right here can they maintain a good LTV or not and you know for example that's this particular clothing brand that I'm very well
known for helping out I'm not going to mention our name due to their privacy but for the most part a lot of you guys already know that particular clothing brand and 60% of the daily revenue was new customers that means if we did 100K in a day $60,000 was new customers the other 40% was returning that means there were it was customers that already bought from us and they were coming back and buying more now what this allowed us to do was you know if we did 60% and let's just say we're doing like 100k
a day 100K a day well that means 60,000 is coming from new now we were running this at break even only breaking even on the $60,000 that means $60,000 we'd probably spend around like $40,000 on ads we had like a 1.5x row as but that was okay because we were doing all profit on the $40,000 of returning and if you look at it with like a 70% margin on that that means 70% uh it's probably going to be somewhere around like $122,000 in cogs here so that would still put us at $28,000 in profit per
day and we were able to break even on the $60,000 and make all the profit on the $440,000 so that ways we can keep acquiring new customers and growing the business from a new customer acquisition perspective and then making all the profit on the returning customers that were coming buying so this would allow us to do you know roughly 3 $ million a month and then on top of that make 28k day in profit from returning customers and guess what all those new customers were coming back and buying more those are returning customers and this
is like I said this is the serious big difference I noticed between someone that hits a millionar a month once versus someone that hits a million dollar a month and maintains a million dollar a month especially for e-commerce specifically so when I look at all of these key things it's like well hey Nick which one do you need to focus on and it's all all all of these key things are things that you need to focus on on a day-to-day basis it's the eCommerce scaling strategy that's what I would say like I said is unbeatable
because every client that we scaled to a million dollar plus a month with it's used this exact strategy right here and I'm a big believer in Trends and when I notice a trend start to happen then I want to make sure I embrace that Trend and build my business around that Trend right there and again every brand we scaled this is exactly what they did so if you're not doing these things then I would recommend doing it to increase your chances of hitting that $1 million month goal so thank you all so much for watching
make sure hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday as I've mentioned we've had 6% of our clients hit $1 million plus a month you know from running their ads specifically e-commerce accounts so uh if you want to increase your chances and not be a part of the 1% cuz again less than 1% of people hit $1 million a month with their business if you want to be part have a six time greater chance of hitting $1 million a month then click the link below to have Nick
ter run your ads or hop on a call go through your account everything and uh you know again said we're not we're not cheap as an agency we're probably one of the most expensive agencies at least in the top 10% of most expensive agencies in the marketplace so but we'll hop on a call go through see what we can do and help you out out and then uh you know work together or not and then uh if you don't want to work with me and you want to do everything yourself but you want access to
all my information and you want to hop on a oneone calls with me to go over your business and like directly work together in the one1 setting then click link below to have Niar your Mentor you but yeah thank you so much for watching hope you have a good rest of you all day peace out
