Facebook Ads That Scale Clothing Brands In 2025

gotten a lot of questions around how to scale clothing brands specifically with Facebook ads and I really want to dive into today specifically the creativ you use because I don't know why clothing brand owners just think that market desire awareness sophistication all that just doesn't apply to them at all so we're going be talking today about creatives and different types of creative angles you can leverage from research and from just using those types of things right there and then I also want to talk a little bit about the ad account structure when it comes out

to Facebook ads for fashion because uh you know after scale selling one clothing brand from negative $30,000 a month to making over 300K a month and another clothing brand from 250k a month to over $2.5 million a month I have a lot of experience when it comes down to working with clothing brand clients those are not my personal Brands but just simply clients that we worked with in my um advertising agency for e-commerce clients so let's just start off with the add account structure real quick I have a lot of videos on my YouTube channel

that talks about how to structure your Facebook ads campaign how to scale your Facebook ads campaign how to test new Facebook ads in 2025 all of those videos apply exactly the same to clothing brands the only thing different here is where a lot of clothing brand owners just they don't really understand the key thing the key differences when it it kind of approaches to them so the biggest mistake clothing brand owners make is that they think every product in their store needs to be ran on Facebook ads and that is so false all of our

clothing brands that we scaled we've had maybe three to four products that we were focusing on inside of the ad accounts all of the other products on your store we're simply just leveraging email and SMS in fact on average 40% of our revenue on a month-to-month basis comes from returning customers which comes from email and SMS so that's the first mistake a lot of clothing brand owners make now as far as what three to four products you should focus on inside of the ad accounts these are going to be your three to four best sellers

that make up 70% of your monthly revenue and if you only have one product making up 70% of your monthly Revenue then that's all you need to focus on is that one particular product right there so that's the first thing you want to look at now in terms of campaign structure let's say you have four bestselling t-shirts that make 70% of your monthly Revenue they can all be in the same campaign let's say you have two T-shirts and two pairs of jeans then guess what one can be jeans campaign one can be t-shirts uh camp

campaign let's say you're advertising in multiple different countries then you can have a t-shirts campaign USA T-shirts campaign Canada t-shirts campaign Australia for example right there so just from a campaign p uh structure perspective and what this is going to do is there's also going to be some logistical stuff that you're also going to have to change up in the back side of your business because uh the biggest constraint when we start skelling our clothing brand is that okay now I need to go get more Evergreen inventory and that's what we want so you have

your Evergreen products that you can scale all your long and you want to keep filling up the inventory and make sure that's staying good so you can really scale on the Facebook ad side for your new customer acquisition now for your returning customers like I said this me all of your other products in your store this is where email and SMS comes in play if you want to really good brand to look at go look at pink Lily pink Lily does a phenomenal job with all of this uh subscribe to our email list subscribe to

our SMS list and you'll see a great example of this also organic organic plays a huge role as well post a lot on your Instagram uh maybe even Tik Tok as well specifically showing off your other clothing items and all those good things there because that's also going to help you out as well with getting what I would say um you know just just more customers coming in right there so you have your Facebook side for new customers which your best sellers and then you have your email and SMS for all of your other products

um and pushing on that side right there now as far as the types of creatives you want to run so with fashion and clothing you have a couple different types what I would say so you have graphic design t-shirts for example where it just comes down to the design on the shirt so we're not really doing a ton of creative testing we're doing just doing we're doing more a ton of design testing where like for example we have this uh clothing brand and specifically a graphic design t-shirt brand they did over 100k last month in

profit and all we did all month was test graphic designs and like different shirts and we just found a lot of winners that's it and then you have more like like for example like built B ylt for example they only have like a handful of shirts and pants and there's no graphic design to it it's more what I'd say like luxurious type more identity marketing where like we need to go create scenarios for them what do I mean by that that means we need to create a problem for them we need to latch on to

various different things in your life like hey you want more girls attention then you should wear this product or hey uh your boss called it's 3 P.M on a Sunday what pair of pants could you wear lazy around the house and go in office the last minute while still looking dress appropriate it's these pants right here so that's where it comes more like to the fashion side or like the like the the the fashion side and then the other aspect you have is what I call technical clothing and Technical clothing is like it it performs

a specific purpose for example like I went skiing or I went to uh Colorado recently for like skiing like that and I needed a jacket specifically for cold temperatures and stuff so like it was a pretty easy like hey I'm buying it for that technical aspect of it and it was a pretty straightforward buy so there's a kind a couple different types of clothing just want to kind of put that in mind and then now let's actually start looking at some different creatives to focus on that where I see a lot of people go wrong

with their creatives is that they don't focus on selling an identity and selling a dream outcome with their creative so the types of people we're going to use they need to be that's going to play a huge impact and when I say people the types of models we use that's going to play a huge impact I highly highly highly recommend studying more what I would say like gym attire gym shark alphalite anaka power asrv like they use models that people want to look like both boys and girls that's the first critical step of clothing you

I I've tried people that look like the same people and it just never works at all like those models that look like 1% of the population just has an insanely better pool power now look again I've tried models that look exactly like this the person that's buying just doesn't pull at all so I don't care if I'm politically correct or not in that particular case by oh hey I know people don't look like that I should use politically correct people but like we were getting literally no Sals at all and no pulling power from that

people buy clothing to look like this new person and this new identity when they buy that clothing right there and they want to look cool when buying this clothing and that's also another thing never ever ever say look cool wearing this you need to show people what looking cool looks like and that's where a lot of people get slaughtered at in the marketing because they don't have the budget to work with really good models they don't have the budget to work with you know like really cool Street locations to film and that's where they so

many clothing brands get slaughtered at and hey that's part of the the game there to be fair so let's look at some creatives now and just kind of go through some of these very straightforward one this is from Legend London right here uh review creative showing off a few of the different colors and stuff like that this will be good right here for like more of like your retargeting level which I don't technically like I don't have a separate campaign for retargeting I put all my retargeting ads still targeting broad though inside of my main

campaign um that's where this would go if you've been here's this one right here is pretty cool building the perfect oversized basic t-shirt so this is also another cool thing so if we go kind of look at like the technical side of clothing if we see a big complaint about a particular pair of clothing or a pair of pants a shirt a jacket or something like that in the marketplace then calling that out can help out a lot so for example here building the perfect oversized basic t-shirt so what does this mean this means that

people like oversize shirts that we're going after we're also it's people that value basic t-shirts and there's some type of what I would say dissatisfaction across the marketplace of oversized t-shirts right now because of either they're not basic enough or something like that and that's exactly what this ad hits on right here now I wouldn't say this is probably like a 10 out of 10 I'd say this is probably more of like say like a six out of 10 in terms of just how much I like it Mi missing mixing aspect right here or missing

aspect right here it just simply just doesn't really show much about the shirt you know it kind of starts off with like this which and but then towards the end you actually get to see a little bit better I wish I knew that now this is pretty cool these are again what I would say a little bit more like product a wear level where it's just I wish I knew this uh before I bought these pair these shees from icon Amsterdam and it kind of just goes over and hits on the benefits of them so

you can see right here this is also a good one right here this is testing of the claims what do I mean by that it's showing a guy squatting in them because a common hate towards skinny jeans that you can't move at them in them at all so they're showing that it's you can move at them you can show them um the guy like testing those claims and stuff like that and then also to those another thing here that they hit on oh wrinkle prooof as well so common hate towards other pants is they they

get wrinkles really easily all right next one this is the perfect fit tracksuit here great creative let's just look at the location first this looks like a luxury style house that immediately boost the quality of these this tracksuit if they were posting this walking out of a $5,000 trailer park uh that looked terrible then it would immediately lower the perceived quality of those um that tracksuit so your filming location is so critical also too dude looks good you know he doesn't look like a like a what I would say like a bad person or an

ugly person like dude generally looks good and everything like that so uh you know that plays a huge impact right there of our perceived quality of this just simply by the location the person they're also adding a little bit of context with a suit case like it looks like he's probably going on a flight or something like that and we're giving that context right there of when that they would also kind of like maybe wear this uh down the line now another one from icon Amsterdam I love this one a lot because it immediately makes

the everything look like significantly uh higher perceived value that's part of the goal with of clothing is that you want to make it look as higher perceived value as possible so when they click the website and they see the price and it's like boom hey that's actually way cheaper than I expected and that's the goal because when value exceeds price that's when people buy so if we can make the value seem insanely high and then they go to the website and exceeds the price point of which they were thinking was going to be then guess

what people buy and it makes it a no-brainer task for them so good looking model model looks like something that guys probably want to look like you know you can vividly see like his arm muscles and stuff chest and everything like that dude has you know dudes in good shape most guys want to be in good shape and everything it's also appealing towards more uh towards like a market that likes tattoos and stuff like that too so we're seeing all that luxury is type of house right there the setting right here with all the glass

like this house looks really nice or whatever this particular person's at camera very high quality all of those good things solid ad right here like I said we see a lot of these lifestyle ads work extremely well now let's move over now into some women's ads this is actually a corset brand which is slightly different than fashion but it really helps a lot too with kind of just hitting on the things we talked about so first things first model she looks very good let's just being very clear on that next thing location she looks like

to be in a luxurious location now that's also another thing it looks luxurious just cuz of the view of it I don't know where this person's at in the world so it's not like you have to go to a a top 1% city in the world but just make it like what your camera angle like I'm only seeing like a little part story here like there could be a whole McDonald's and a Burger King on the other side of this and this looks like a terrible location on both sides but just where it's cropped looks

really good here lighting also critical when it comes down to fashion and the lighting looks really good with this you can see the model well you know it's daylight you can see the product clearly right then and there very good job on that side all right now we're going to get into fitness and here we have a girl wearing clothing that obviously just kind of shocks right out like it's probably something that uh it's not often we see and same thing here it's a girl that girls want to look like you know she's in shape

like she looks good so we're showing a model that people want to look like and we're also you know the right lighting looks good uh the gym looks pretty cool too that she's in uh so location lighting person nail it perfect here's another one from perf or the corset brand here we're actually kind of stepping away from more of the lifestyle and doing more of like these try on videos these try on videos work really well too uh when it comes down to clothing a couple things here like she's doing at home this one where

you don't really notice much about uh her background and stuff like that but here's where L is more like I don't know where she filmed this could be her bathroom could be her closet could be some random room in her house but the subtleness of the room and the lighting is so good that it makes it look luxurious right here she could be in a one-bedroom apartment that's rent that's like $500 a month for all of I know but just the aesthetic looks really good and that's all key things that you really have to hit

on when it comes down to the clothing side all right now here is where we're going to start getting a little bit more into kind of hitting on like those desires and stuff and and let me also be clear here like for to the desire side of clothing we're hitting on it with this usually we're buying clothing because you know we want to become someone and when we buy you know these clothing right here we're becoming that person we see in that ad when we buy this coret right here we're becoming that girl we see

in that ad when we buy this workout outfit we're becoming this girl we see in the ad so our desire is to become that person that's much better looking than our current s right now and when we buy that clothing and when we showcase that ad right there that's what we're highlighting in terms of that desire uh for the marketplace so that's just key things right there that we are hitting on a desire now from Market sophistication we're hitting on more stage four here uh stage four is where you know pretty much all of these

clothing items have been done already but but we're just doing it slightly better we have a slightly better design we have a slightly better fitting pants we have a slightly better aesthetic in ours so we're just making ours better awareness level all solution aware pretty much we know clothing already exists and like these clothing items will exist like girls know cor sets exists you know girls know what I would say like you know like Fitness atar exists between the sports bra Sports leggings and stuff like that and we're just simply showcasing a better version and

we're hitting on the desire of becoming of uh when we do that right there now if we look at this board of wearing jeans here we're kind of calling out a problem and then we're introducing that solution which are these everyday Pants next one uh I think these are going to start getting into a little bit more what I would say out of the box ideas which I love for clothing cuz clothing is a basic product but this is where you really want to extend those benefits and really push the Realms of belief hello to

this in your ads and stuff so let's just look at this real quick Spanx booty boost leggings so these are have a more of a spefic specific function which is boosting the booty in the sense right there so I'm not going to go too much into that but you get the point there they're built to uh you know what I would say uh enhance the glutes for women and you know make them feel a certain way uh due to that right there so this right here is where we're kind of calling out a key specific

benefit uh here's another one from a bra brand uh so comy you might just forget its own take C few pictures of the bra itself and then just calling out uh a benefit of it uh this is a video we've seen a while back but sports bra going sports bra from fatic is going viral through a woman realized it acts like a pushup bra so we're basically actually introducing kind of like a new mechanism here um it's this new type of bra that's going viral because it acts like a push-up bra and I guess you

could say stage four sophistication where it's just making it better so we're just we're taking a sports bra and we're just making it better um we're giving them a benefit that uh you know maybe they don't see right now already with it's current sports bra uh this one right here I wouldn't really say it's the greatest creative uh because it doesn't connect anything so but I do like the creative itself from like the photo standpoint every this is a good one right here where we're leveraging the opposite sex to sell to men same thing you

can do opposite sex of men sell to women and then you can do the opposite sex women sell to men great example here using a woman that looks good to basically you know use that as like the authority standpoint of you know CU an authority in a man's life when it comes on to Fashion a lot of times is buying for a woman's attention so if we're using a woman to already validate that decision and act as an authority figure right there um that's really great example right here of using that um inside of that

creative let's keep going a little bit more uh let's see this here really good lifestyle creative we've seen we've already kind of hit on that icon Amsterdam lifestyle one this is another one from built which really hces on one shows someone that people want to look like uh showing kind of more more of like that City lifestyle also while also hitting on uh some key features of that particular product itself you're looking for here's kind of going over the ski gear aspect where we're just showcasing let's see high quality ski gear the only thing I

would really like for this one right here is actually her being the snow and stuff but I understand it could be a little bit hard to film in that this one showing the product in action really cool but yeah oh wait here we go can go over that jeans are dead switch these Evolution pants so basically just kind of calling out a solution they're already using now and just highlighting a better one which is using these uh pants right here so I thought that was pretty cool right there look how bad they made that jeans

look and then going into these itself right there so yeah so these are some really cool creatives for clothing brands I hope this helps you out with understanding with like you know showcasing what people want you know through the visual side other kind of key things I could think about real quick for y'all is um you know with clothing itself is that one the design plays a huge impact like there's been certain clothing brands like we've scaled some clothing brands a million dollars a month there's also some clothing brands that we could not move at

all because like their designs just didn't have a wide enough appeal and like I've had to go be very honest like hey client like dude your your designs suck like we're not working with you cuz your designs suck we've had students too that like hey bro like you're literally doing nothing unique to the market here right here so like you need to go get better designs for clothing and that's where I just I typically see the biggest bottleneck with a lot of fashion brand owners is that uh you know it's kind of hard because some

some fashion brand owners it's like they're they're doing this from a perspective of a business so they're okay with going find better designs and stuff like that then there's other fashion brand owners where like they're making these designs based off images in their head and like literally like some people crush it like that cuz they have a really good vision and then some people just I mean just being very honest they just don't have a good vision and a good approach to Fashion it's like yeah they have all the money to make all this but

like their sales or just show the proof like everything we've done to to make someone want these pair of pants it's just it's not working like these pants look hideous or they have so many people in the market with the exact same pair of pants that you need to go build a new type of pants a new mechanism or go find a totally new demographic that you've never marketed to before so hopefully that helps you out with your clothing brand hopefully you can Leverage some this expertise here uh to help you scale and everything like

that uh thank you all so much for watching hit that like button hit that subscribe button for new videos every Monday Wednesday and Friday and I hope you have a good rest of your day peace out