today we'll be going over three ways to scale Facebook ads in 2025 and after running Facebook ads for over 10 years and scaling multiple clients to million dollars months which one is my favorite first way to scale Facebook ads is using the duplication method it's just simply taking campaigns and just simply duplicating them out let's say for example you launch a campaign at $100 a day all you would do is duplicate that campaign after it becomes profitable at $500 or $1,000 a day now this is a great way to scale up ads fast if you
have to spend a lot of money quickly but it does come with its challenges you have a lot more auction overlap so it will actually hurt performance you will have a lot more campaigns to manage so you'll be in the ad account a lot longer and there is no guarantee because a campaign works at $100 a day that it'll work at $500 or even $1,000 a day so you can have big swings in performance using this method now the next method is using bid Caps or cost caps a very common strategy for this method right
here is just simply setting a really big budget and then setting a really low cost per result goal and basically what will happen here is that Facebook will only spin when Facebook can find people that will purchase for that particular goal in theory it sounds amazing and one of the biggest Pros to it is that you'll only spend money when you make money but there is some common cons to this over the last 2 years I've seen about five particular scenarios where Facebook broke and literally blew the whole budget that people would be setting for
these campaigns without even hitting the cost for result goal that people had set next thing is that cost caps caps can be too restrictive at times when you're trying to gain data when I'm trying to gain data to understand what particular creatives uh work and what creatives don't Sometimes using these bid caps cost caps can restrict them from earning Spin and restrict them from giving me data points and the last thing going back to the creatives is that sometimes we'll have creatives at a much higher cost per result than we would like but that particular
creative brings a ton of people into the funnel that allows my other creatives to convert and this gives them a huge boost which lowers the overall cost per result for the whole campaign as a whole even though that one particular creative is at a really bad cost for results now number three is 20% budget increases this is a very simple one literally all you do is go and to your Evergreen CBO campaign and just simply increase the budget by 20% and you'll do this once a day and depending on how good or bad performance is
you'll either do it 20% up or 20% down and you'll look at a 3 to 7 day window of Prior dates to determine if you should increase it or decrease it by 20% now the pros to this one is that it's stable and you're making small jumps so you're not taking any huge swings like the duplication method where you could potentially risk blowing the account in a single day it's also very simple to do you don't have to learn bid caps cost caps you don't have to duplicate a bunch of campaigns and have more campaigns
to manage now the only real major con to this particular one right here for most people it seems way too slow to scale now after running Facebook ads for 10 years and scaling multiple clients to million dollar months which one is my favorite method and why my favorite method is 20% increases and the main logic behind that is because it's simple it's easy to manage and it's small jumps moving forward to our overall goal of spending more no major swings no complex bit caps and cost caps to manage no risking huge budgets at once without
proven incremental growth yes it's slow but slow is fast and fast as slow I've seen so many people people spend months trying to scale with the duplication method because they keep doubling campaigns too quickly and then they blow their account and they have to go restart back from scratch again I've also personally have pulled a lot of accounts off of cost caps and bid caps and showed them how it's limiting their growth and then when we move them off cost caps and bid caps and find new winning creatives that scale the account forward they can
quickly see how it was limiting their growth by being too restrictive for the cost per purchase now I've been using the 20% increase but for the last 3 years of running Facebook ads and I have a lot of videos on my channel of using the old method like duplication method back in like 2020 2021 also have a couple of videos on cost caps and bitc cap again I've never really seen success with cost caps and bitc cap so I don't even really have any many videos on those particular ones right there and lastly is 20%
a day too slow well if you take take a $100 day starting budget and then you increase that by 20% every single day for 30 days you'll literally be at over $20,000 A Day In AD spin so it really just depends on what is too slow for you now I'm curious which one is your favorite method and why drop that in the comments below thank you so much for watching hit that like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you do over $100,000 a month in Revenue then
click the link below to have Nick terer run your Facebook ads and if you do less than $100,000 a month in Revenue click link below to have Nick terer Mentor you thank you so much for watching hope you have a good rest of youall day peace out
