Welcome to women Incorporated day four today we are going to be talking about marketing advertising and selling when you're building your million dooll Brand This is a 5day master class we're on day four of the master class if you haven't officially registered for it you definitely want to do that because day one two and three were fantastic the feedback I got from yesterday day three was bananas like extraordinary feedback From yesterday so if you have not watched day three yet you absolutely want to do that the quickest way to get the link is actually to
just in the comment section here ask for the link to the full master class and my team will share it with you and then you'll be able to sign up and get day one day two day three because they're fantastic and you'll get the information for when and where day five is going to be tomorrow so if you have been following along on The journey if you have been here for day one day two or day three let me know let's see who's on here today Heather so good to see you verin verlain was our
winner of yesterday's draw congratulations hello hello I'm happy you're here Tammy hello and Kristen K hey you hello all the people in the house J is here Mar is here a thank you so much B I appreciate that good morning hello Rachel Laura Jennifer Marley Marleyy hello Leah Shannon Jennifer Nikki Michelle hello Melanie oh my God yesterday was incredible I'm so happy so you guys we are going to kick off today with a draw um as soon as you're established and you're in if you want to share this live stream or if you want to
share your graphic for module four So currently watching day four if you share that and you tag the team if you share this live stream you'll be Entered into the draw today we'll be drawing someone here in just a few moments and then there'll also be a draw at the end of the call Bonjour thank you so much for sharing Paige says good morning day three was so helpful and resonates so so much moving forward for me this is so good on Le jod hello Danielle so good to see you so many new people on
here today that I'm seeing also hello Tina sopia hello hello good morning M Michaela Hello I'm so grateful I'm so happy you manifested it I love that Hill I just finished watching the replay of day three and I had some incredible insights this is fantastic all right well I'm excited that you're here Rachel hello Nikki hello everyone so how this works this is a master class that I'm offering for two reasons and I like to explain this a few times so the the first reason that I've created this master class is because as we've been
talking about in Here different people are willing to test things out in life as long as there's no resistance and one of the biggest resistances in life is money and so I wanted to make sure that there was an opportunity for people out there to hear me W without the money resistance and then once they're in and they listen they can decide whether or not they're able to move forward into something else without without the the fear or the resistance of money but at least to have An opportunity to hear me and to meet me
without money resistance that's the first reason the second thing is that I'm speaking to my ideal clients I've got big things big plans this year we are doing extraordinary things and I want to help women build out of this world businesses I have a big mission I want to see big money in the hands of women I want to see thriving companies leaders women who have big Power and and influence and Leadership and successful Big businesses they're proud of and I want to help you build that and I want you to help you become the
woman it takes to build and sustain that over time this is not just about how to make quick cash this is not just about how to sell a bunch it's about your business being something that you're really proud of that people Rave about that that you just cannot believe you've built this like a extraordinary business and so this is my purpose here with this master Class is also to speak to my people and find my next clients as I speak into this so while you're watching if it feels like someone needs to hear this if
you feel like I'm nailing it and you're like okay I can really tell someone could benefit from this please share and make sure you let us know in the comments section that you did share that way my team can grab your your name put it in the draw and you can be entered in the draw so today we are actually going To be drawing someone who is going to win where are we at Kevin for this one is it so the first one this morning the draw will be $444 in Alpha fem money which you
will be able to use towards any program or master class or towards the alpha fem experience or House of O so we're I think we're getting ready here to to draw our first one Kevin what's our status I'm prepared You're prepared okay so we're going to do one draw now and one draw at the end of the call so if you share during the call the team will also put your name in the draw all right our first winner of the morning are there any drum rolls oh we need drum rolls Kevin wants drum rolls
give me your best drum roll all right okay and the winner is Cynthia SSA Cynthia SSA Cynthia saska you are the winner of $4 4,444 in alpab buck congrat congratulations thank you for being here thank you for sharing I am so grateful and now let's get cracking with this module and by the end of the call someone else will also manifest five at different a different price point okay I had resistance making videos and posting them on Instagram because my English is not perfect but after you live I did some videos and I started posting
hey This is brilliant Sophia [Music] congratulations okay so let's talk about marketing and advertising and selling so the first thing I want to talk about in today's module is how there are so many different approaches to marketing advertising and selling it is not true that there's only just one way that it works it's not true that everyone's wrong except for one person it's not true that there's only just one way and I think that this it has been one of the most liberating things in my journey is realizing that all of the pressure when people
say like this is the way and if you don't do it like this you're going to fail or this is the secret thing that if you don't do this it's the only thing you could do it's going to fail like that wasn't true for me and I worried because when people told me this was the only way it brought up some very similar stuff to me in the past where people Said you know you have to have this done by this age or else you're you know you failed or you have to have succeeded this
or you have to have this or you have to succeed you have to get a solid education you've got to do this or you'll never get a job you need to have you need to marry a rich man or else you'll never have a good future like there was so many you have to do this or else you won this in my life that I just was not willing to take one more I just Was not willing to have one more person tell me that if I didn't do it their way I was going to
fail it was just not available for it so I went on a quest to look for all kinds of different ways and I was inspired by Thomas Edison's quotes where like apparently it's over 3,000 attempts is what it took to create the light bulb and when asked you know how did you managed to try 3,000 times to fail 3,000 times apparently he said I didn't fail 3,000 times I just found 3,000 ways not to make a light bulb work and I was like that is the kind of that is the kind of stamina that is
the kind of no matter whatness that I want I do not want someone to tell me this is the one way you do it and everything else will fail I don't want that I want to go and I want to go find my way and I want to believe that there's actually multiple ways and so I have loved my journey in Marketing and advertising because I've built all kinds of different fun Creative Marketing campaigns I've seen marketing like a work of art as well I've compared Marketing in my own body in my own experience to
like a rock star filling a rock concert you know there are artists nowadays that literally break Ticket Master because people just need to buy the ticket now you look at someone like Taylor Swift who H at some point had a trending hashtag I hate Taylor Swift being the number one trending hashtag in the world simultaneously selling out concerts so fast that it broke Ticket Master so this is how you know like you don't need the whole world to love you but if you know how to Market to your ideal buyer like what we were talking
about yesterday your person with no resistance you're going to break Ticket Master and I don't know about you but I Didn't see an infomercial for Taylor Swift tickets on TV or on the radio it was just like the people who knew knew and they filled the stadium and the people who hated it hated it with all of their hearts but they still couldn't stop it from happening so I love this approach and I love this way of looking at things because it stops being about how many people can you convince how many people need to
see your thing for someone to Say yes it stops being about numbers it stops being about pushing or coaxing and instead it starts being about getting the people who just absolutely want what you're selling to show up with bills on to buy it even when we look at companies like apple who maybe will have an ad of their new phone coming out but it's more company culture people know around the month of September there will be a new Apple you know iPhone 25.0 coming out like every year around the month of September maybe time to
upgrade your iPhone there's not there's not constant ads running all over the place and even when there are ads running it's more like a phone turning and slow motion and people happy to be using a phone like it isn't if you don't have this phone you're not cool and you're going to fail and your life's over there's a kind of marketing that markets to your buyer that really is much more effortless much more effortless but also engages your Creativity your pleasure your leadership and it becomes so much more about the people who want this than
try to convince the people who don't like you there's no point trying to convince a person who's obsessed with Android to buy an iPhone but the people with iPhones buy new iPhones every time there's a new iPhone so if you create an extraordinary product if you have a brand that stands for Something if you have amazing customers service if you have something that people can rely on and your marketing and your advertising is creative and really aligned to the people that are the best possible people for you you start to change the odds you start
to change the way that people respond to what you're doing why this is so important is because I did not go out there into the World and learn how to become a marketer I'm not a marketer but I am genius in marketing because I know how to write love letters to my exact person that doesn't need to be sold to so I've really come to realize there's an art of selling there's an art of marketing there's an art of advertising there's an art form to knowing exactly who you're speaking too and speaking to them in
their own Language where you guys understand each other where there is no resistance no Force no pushing no coaxing and it's just the most pleasurable experience and so I've been building a body of work over the last few years that really represents the proof of concept of what I'm sharing for you right now without having to push with ads of like click here quick before the bonus disappears and this is what you're doing so wrong and if you don't click Here now your chance is over and here's where you're screwing up and here's where things
are failing for you like instead of having to do that which feels against my heart to do not that it's wrong but it feel wrong for me I've been able to do something like have a beautiful graphic and write one post from my spirit and go live once and have almost 7,000 people ready register for my master Class whereas I've seen people hustle and hustle and hustle and need to write 17 pieces of content and try to convince all the people why they should get on the thing and so there's an art form to this
and I want obviously I can't give you everything on on a free master class and there's a part of me that's like how do I get the most value possible in 5 days but the thing I really want you to get from this is two things first of All there there is a way there is many ways for you to Market to advertise and to sell and for sure inside of those ways you will find something that you are in love with like it is for sure that there is a way for you to absolutely
love selling marketing advertising like there's so many different ways and so when you see a way that you have resistant to resistance to not because you're afraid remember fear resistance is not the same as No resistance if you actually find the ways where you might be scared like oh but what if I'm not good at this and you get better at that you will do exponentially better than the things someone's telling you if you don't learn how to do this you're going to fail and you're like but I don't it's so out of alignment for
me I can't even imagine myself doing this it feels so wrong I would never buy from this I would I if it were happening to Me I'd never do it like if a person cold messages me on Facebook I will will not buy so why would I cold message a person but there are people who when they get cold messaged they're like yes in which case that might be alignment in alignment to do the cold messaging and it might work for them because it'll come from an aligned place you know the super pressure sales the
minute someone tries to push me to buy something I'm like nope you're not getting me so how Could I possibly get behind doing that to somebody but for other people they're like oh it gets me every time I see it I get all flustered and I buy it or I see it I get all motivated and I buy it I want to do it in my business well that's your prerogative but if you don't like it it's tough to do it like for me I'm not strong on emails I don't read even my own emails
emails is not the way to connect with me but I'll I'll if I see someone's energy on a live stream I Might watch it so I know for me I don't mind connecting with people on email but it can't be my main Str strategy because I don't even open my own emails so my most people the people that connect with me the most probably won't be the the people who needed me to have a super strong email marketing campaign you find your people they connect with you you speak a similar language this has been really
super Powerful for me and the second thing that I want this master class to do is to start opening your mind based on how I'm speaking and saying like is this my mentor is this my person because I've created programs to really dive deep into all this information with you like I have my impact Academy program that's all about social media and how I use social media to build an online presence that's complet that's constantly calling in the people with no resistance to what I do constantly people going huh what's that H who's she how
come I never heard about her oh my gosh I love this what is this oh I love this follow watch open-minded to buy how do I create that consistent flow of new relationships this is my impact Academy program there's a brand new program coming out called the art of sales and the Art of sales is where we really talk about the art behind selling without feeling like you're pushing people like Enjoying the process of speaking to a person that you know wants to buy what you're selling like the feeling of selling a car in the
middle of a parking lot where no one wants to hear about the car versus selling at the auto show you know the difference between trying to sell an iPhone to somebody on Facebook Marketplace being like please buy my phone versus how easy it is for people at Apple to just talk to people About the iPhone and they don't even need to say anything people already came to buy it setting yourself up where people are coming to shop at your store and the inner game of that how to really create the the feeling of of being
in sales without the sticky grudging feeling how to actually enjoy it but for it to be for the right person and on top of that there is a brand new thing that's coming out and I'm very excited about this and it's a program that's going to be a part of the alpha FM experience that is going to also be part of the art of sales so anyone who's here who has already bought the art of sales you're going to be getting this big program as a bonus it came through for me and I was like
oh my gosh I think I think this is really important and this is a program that's about how to do all this as the brand so some people come and take my Programs in sales they're they're the sales division of a company or people buy this for their sales people so that people their salespeople can watch my sales trainings that happens a lot I have people who want to train their employees in their sales divisions they watch art of sales for example or they get their digital marketers to come and learn with impact Academy but
there is a very unique thing about being kind of what I'm doing which is you're the CEO you're the founder of the company you're the face of the company you're the one that does the main sales the main copy like you're all of it and creating a brand like that that's doing what Alpha fem has done I'm really excited about talking to people about that because it's what I did and so you're going to find in life that you can help a lot of people you can you can have a lot of great clients but
there's something so magical about the the Perfect client the one that's like I I this is my dream like what you've managed to do is exactly what I'm working on what you're doing is what I want can you teach me like there is something so spot on about that and this program is going to speak exactly to this branding is going to be coming out soon I'm very excited about this one and hopefully it's done in time for me to talk to you about it before the end of the master class this will be also
in The alpha FM experience so the alpha FM experience includes impact Academy the alpha FM experience also includes the art of sales and the alpm experience also includes this program that I'm talking to you about so there's so many amazing things coming in the alpha fem brand but the reason I talk to you about it this way is because there's not much of a point of you learning how to do all these things if you're actually in total resistance to whether or not you believe It's going to work and this is the part I feel
we don't talk enough about so even when I began doing this work I could tell if I was too scared or if I was too pushing back on it no matter what even if I had the opportunity to go sit with the smartest person in the world I would sit with them and I'd just be nervous and stressed and not not be listening because I'd be like I don't know if I even want to do this I don't know if I If I can I don't know I don't know so there's not much of a
point doing this work unless the way that you're feeling is I'm the one for this and it doesn't matter how much money you're making like very often people ask me like how much money should I be making in order to to join this or how much money should I be making and it's like that's not really what I'm looking for my clients it's not how much money they're making it's about their Courage and their their power and their inner knowing that they're supposed to be there I'll give you an example I did a mastermind a
few months ago it was for eight women and I had I had a vision that this was going to be a very high-end container it was an $888,000 Mastermind I had had one woman who had just started having her first $100,000 months that year and I had a woman who had a billion dollar exit from her Company in the same Mastermind with only eight people in it it's not like the range is close $100,000 a month and a billion doll exit is like night and day and there's only eight people in there but it was
a masterpiece some people had had I had a a woman in there that had sold $40,000 worth of uh coaching and mentorship in her business I had another woman in there that was at her first million dollar year or building towards her First million dollar year and she crossed it in December like there was a range but they meshed together so well because where one was still so lit up and and inspired the other one had started to dwindle in her inspiration where the other one questioned whether it was possible the other one knew with
a definiteness the fact is when we're together and we have similar codes we have similar ways of being we support each other we help each Other I love it when a woman comes in and she's making less money than everybody else because I'm like to everyone that's making all this money look at this woman and check out the Courage the one who's making the least amount of money is the most courageous woman in the room whereas the one who's making the most money is the one with the most evidence in the room like you you
we learn from all the people everyone has something to bring to the Table so the rooms I prefer are not the ones where it's like everyone here is making $100,000 and everyone here is making $200,000 the the rooms I want to build are the ones who are like everyone here believes that their business has just gotten started their life is just getting started everyone here is actually going towards something very big they don't yet know exactly how they're going to do It they don't yet know exactly what it's going to look like but they know
it's happening and there's nothing that could stop them not one person in the whole world could tell them that this isn't going to work for them and they'd believe it they are so certain but if they could be surrounded by the right people and they could have the kind of conversations that stimulates ideas top level ideas if they could actually get inspired to take action now instead of In two days or 3 days from now and they could start doing twice or three times more aligned to action if they actually enjoyed their life more smiled
laughed spoke to people who got them and actually felt like they were loving the experience of being in business and doing what they've got to do instead of the stress and the pressure that sometimes comes with building a big business that they would do so much more that they would enjoy their journey and So I it's not so much about the cerebral logic like once you get to this point you should be learning this because I actually have seen people collapse time and do things at warp speed in a way that makes no sense the
the one woman that joined the Mastermind that it was her first $100,000 year she had Jo joined House of oat which was called AFX at that point want she was making $220,000 a month and her dream was to make $50,000 a Month eventually she went from 20,000 to 70 to 880,000 to 100,000 to 100 like her business just blew up and then she wanted to do eight but like she's on an upward tangent and she's Brave and she bold and she's willing to put herself in rooms that don't make sense but not because she thinks
the room is going to change her but because she knows she's going to change so she wants to be in the room it's such a it's such a fine Line but there is a difference in this and I'm I'm able to speak with so much conviction because I know how many women are actually there in the world how many women and it would blow it would blow my if I would have known that this was possible just a decade ago there are people making $10,000 a month like like like water makes rain like clouds make
rain like water makes pain like clouds make rain there are people making $20,000 a month $240,000 a year just Easily and they're questioning whether they're good enough there are people making more money than brain surgeons in their digital businesses wondering what's wrong with them that they haven't yet hit $100,000 a month which is like a million dollar plus a year the world has started to change so much the opportunities are changing what people are looking for is growth and it's so important that we Don't just go on chasing money building businesses that it's just like
I want to make more money I want to make more money I want to make more money so as we've got more diversity in the room we remember what growth feels like what being blown away by our self feels like what gratitude feels like what being blown away by what we're capable of feels like so that this matters cuz money won't give you the meaning you've got to build the money and the meaning Separately money just makes it that you can say yes to the trip and yes to the new outfit and yes to the
photo shoot and yes to the new employees and yes to Big Christmases and yes to whatever you want at dinner and yes like it money gives you an easier yes frequency but it doesn't actually change the experience of what happens when you say yes that's the inner workings and so that's why in the alpha fem brand I'm just as excited about all these Programs as I am about like identity work and femal and the god Zone where we really reconnect with our power and our gratitude and our our woman magic like in fatal right now
is the most beautiful program it's my favorite program that I have is the one that's all about feminine energetics and the actual Reclamation of our inner strength and power and emotional intelligence I care about all of that I don't think it's it's going to be Enough if we actually want to make the moves that we want to make on Earth right now if we actually want the businesses that we want want right now I don't think it'll be enough to just learn how to you know get a higher conversion rate because the thing is the
higher conversion rate comes with all kinds of stuff it comes with people who watch that aren't aligned buyers that have a lot to say it comes with satisfied and dissatisfied clients it Comes with needing more staff it comes with the right employees and the wrong employees it comes with all kinds of stuff that people are not prepared to feel I've seen so many women almost quit their their Big Dreams because something shaky happens and they're like I don't know if I can handle this we need to be able to handle it like bosses not just
power through and don't think about it not just calling everybody that doesn't like our stuff a Hater and get getting bitter and angry not fighting against everyone who doesn't get it like to actually stay in the same power that built the business to have compassion for every person doesn't matter how people behave it's their life that you stay in alignment with your heart and your spirit and your soul and that you keep being who you were at your best at your kindest at your most beautiful while you build a multi-million dollar business like That's the
real magic is that the best of you doesn't get altered by the the tough stuff and you just get stronger and wiser and richer and happier but you've got to work on all of it so why the marketing piece is so ex important and I hope you can see this by um example as I'm speaking to you here is that technically what I'm doing in this master class is totally against what traditional marketing would have me do they would say you've got to pick one Topic you've got to speak to the absolute drama or the
pain that the people are going through until they cannot handle their pain anymore and then you've got to tell them that you have the secret thing that if they don't buy it they're going to fail and you got to also tell them that everyone else in the world is doing it wrong and then give them you know a a 24-hour discount and then make it all disappear and it's never possible again To buy it and then do that you know and all of that to me just wasn't wasn't the only way like I'm happy to
play with some of these things for fun if it's fun to have a fun discount code here and there like to build my whole business on pressure just doesn't really work for me so you can actually join my membership at any time you can join the alpha fem experience at any time during the year there is no like open and closing it really is always open and the House of vote also is always open it's just its application and that one is going up in price just because we've been refining it we did a new
branding for it it went from being AF next to House of oat there's all these new things being added more calls more things like everything's kind of been re revamped and so it got bigger and that's why the price is changing it's changing at the beginning of February not tomorrow you know what I mean so there's Space for people to make decisions in my business and it gives me a chance to think and to create and to make beautiful things and so I want to be clear I am not saying this to say that all
the people who do that are wrong I'm telling you this to say it's not true that it's the only way because I'm doing basically the opposite of that and my business is perfect people jump into house of v in the middle of the afternoon on a Wednesday they don't Wait for something they jump in when they're ready on their own timing people join AF on a random Monday in the middle of the month month of March like it doesn't actually matter there is no deadline it's not like I do one launch a year and everything
depends on that it's not like I'm running thousands of dollars and ads spend and if I do something and it doesn't work out it's the end of the world I'm spending five days with you Here on my iPhone sitting on my couch talking to you and I know that the people that are supposed to be in my world are going to be in my world and the people who are just meant to learn 5day master class will have gotten that and the people who weren't meant to watch it won't even get to know it existed
and then I'll move move on with my people and I'll keep coaching my people and we'll keep doing what we do And the businesses that work with me will keep working with me and we keep doing what we're doing like there is no there's nothing that depends that could fail or succeed on one conversation on one launch on one master class on one sales method on one like there is none of that and I think the biggest reason for this is that in the marketing and the advertising it's occurring all the time in alignment with
the brand so when you have a marketing Campaign for example that has a start date and an end date it kind of lives on its own you spend ads for it you organize for it you push it you can tell at the end whether it succeeded or it failed and I I think that for a lot of entrepreneurs this is where the a lot of the stress and a lot of the pressure comes in is because when every move that you make has a fine line of success and failure you always either wonder how you're
going to succeed again in your Next move or fear that next time will also be a failure and we get in the mindset of whether I win or not there's still something to fear on my next move like if I learn to Market with a success or failure mindset if I fail I'm devastated I've lost all of this time all this money all these resources and I'm scared of doing it again and if I succeed I'm excited I'm happy but I'm also immediately worried I'm not going to do the same thing again next time With
my angle to marketing and advertising it's more of a constant flow there's always an energy of marketing and advertising Alpha FM is always marketing and advertising every single post I ever put out there for me feels like something you might see for the first time every live stream I put out there I know someone might watch for the first time new people are constantly finding Alpha fem because of the brand and so all of this is what's Coming in my impact Academy program my art of sales program the new program that's coming that we'll be
launching here shortly like all of this for me is how alpha fem and my greatest clients like it's it's mindblowing when you actually understand how easy this is that anyone would go against their Spirit to do something that doesn't suit them on the Internet for money it's like I could NE I I could never for myself be happy in a business where I Have to do things I hate there's just no way and there's a difference between doing things that require me to grow when I'm scared like what if I'm not good enough I was
scared for a long time to get on the live streams I was nervous I was afraid I'd mess up I was afraid I wouldn't be able to you know be consistent or I'd forget what I was saying or that I wouldn't nail it I had all those fears but I never had a gosh this is so not right and I don't want to Do it and I can't believe I'm making myself do this like I never have that feeling and so we want to do things we're in love with because then it becomes a lot
easier to have a an integrated life right so when you're when you're thinking about your marketing and your advertising how a lot of companies do it is they forget that every interaction they have with a client is advertising they forget that every Interaction they have with a client is marketing and so what I'm seeing a lot of is people who are not yet clear that they are a brand and remember I'm speaking to people who want to build a million dooll brand here so if you are like this is way too intense for me and
I'm making money and I didn't need to do this remember I'm speaking to people who want to build a million dooll brand so take it take it the way it lands for you but I see people who haven't yet fully Committed they are a business they haven't fully owned it and they're on social media but they they haven't committed to a brand and the way that they post if I were to find their their social media today and look at it I would not know that they have a business because they didn't take into consideration
that every post is marketing and every post is advertising so when I go on their page and I see something About you know they're mad that the the they they were out a m look at the grocery store and they feel like they're local grocery storees should do better but their brand is about Cosmetics for example I have no connection whatsoever not to the entrepreneur not to the founder not to the CEO not to the vision not to the brand not to the direction of the company like I get absolutely no sense of direction my
I model something that's Very interesting because I have actually involved my entire brand my entire life in my brand so I believe that you can have a Lifestyle brand and a personal brand that becomes a multi-million dollar brand you will see on my page Valentine's day you will see on my page my fiance and I you will see date nights or weekends away you will see that but in the context of my brand I want my clients to have a business where they can take time away without the whole Thing crumbling I want them to
not have to post about selling every day but to understand that everything they post is marketing and advertising and to create a brand that's like a holistic approach to their entire life that everything does fit but there's an angle and figuring out what that angle is where you can be fully expressed your entire life can show up as much as you want or the parts of your life that you want to show get to to show up as you like but What's the angle so that the way that you're posting is actually bringing new buyers
into your company even when you're not actively selling some sometimes people will fall in the alpha femra and they'll be so in love I went with Kevin we went to see the Wolves we stayed at night at Omega Park and we stayed in this beautiful cabin and this wild wolves outside our windows but the post is all about taking time away and romance and connection and It talks about our manifest program and so it's our real life we actually went there I get to share my real life but there's also a marketing aspect to everything
that I'm doing I'm the embodiment of my life if you have a nutrition business a jewelry business a cosmetic business if whatever it is that you have in your life real estate there's always a way for the brand identity of who you are to constantly be attracting new people because people Don't just are people are not just drawn to you because of what you offer they're also drawn to you because of who you are I have clients that have found me because they liked my sense of humor on a funny reel I have clients that
were drawn to me because they love my aesthetic my photography aesthetic I have clients that were drawn to me because they love the poetry and the way that I write I have clients that were drawn to me because they loved my Presence on a live stream and the way that I talk and it all landed for them there are people who found me in a master class but I don't need to be doing live streams every single day I don't need to be writing poetry every single day I don't need to be taking pictures that
are perfect every single day all of what I'm doing one day at a time is actually constantly calling in this ideal buyer which is my buyer and so we tend to see marketing as A thing that is like an external Force when we're thinking in the masculine being a marketer is that your job is to sell the one job is to sell in the approach that I have my one job is not to sell my one job is to to create extraordinary transformation for my clients however if I don't sell who am I going to
do that for so it's a secondary job but it's as important but it's not the main focus of my brand the main focus of my brand is for Me to deliver extraordinary transformation if you have created a product line let's say you have beautiful candles well your job is to the main purpose of the company is to get those C candles in the homes of the people who are a match for those candles Who Who Are Meant to have them in their homes your second job is to sell them it's just as important but if
I'm looking at your candle business and all I see is marketing marketing marketing Selling tactics I'll wonder what what what really the company is about is it about the candles or is it about selling and so I'm seeing a lot of people getting confused especially with online marketing of what their core reason for being is if you're a coach and a mentor and you sell sales then yes of course but you would want to make sure that your program on selling is spectacular and that you're not just banking on I'm good at sales because People
buy my sales or people buy my stuff like that's my claim to fame because selling is not the main thing yes it can give proof of concept because when a lot of people buy it means that you're nailing you're nailing the way you express yourself you're nailing the way you explain what you do you're attracting the right buyer you're doing certain things right but ultimately delivery first selling second and in this Mentality I have become so much more aligned in my business model and something that's so beautiful about Alpha fem and a lot of the
clients that work with me is that we get extraordinary amounts of testimonials like the testimonials are and it's not just testimonials it's referrals people saying you need to work with this women or you need to listen to this you need to buy this and not just for my coaching business this is also For my product business I will often have people who are buying stuff because they saw someone else have my crystal water bottle on the internet and they want to buy it or their friend has my notebook and they want it or their sister
bought my planner and now they want one like my product division of my company is also extremely successful because people want the product based on recommendations oh my gosh it's the best this Crystal water bottle is the best This thermos is the best this candle is the best the smell the jar you can plant plant in it after it's amazing like people talk about my products they talk about my coaching they talk about what I'm doing in the same way people talk about a rockstar concert with the kind of people they know would probably want
to go to the concert people asked everyone they knew if you went to if if you were going to a Taylor Swift concert you would ask anyone you Believe could possibly be a Swifty are you going to one of the concerts and they say what when is the concert oh it's this this you didn't know no I didn't know my gosh I've got to go I've got to go get myself tickets and you might speak to a person say are you going to a Taylor Swift concert and they go are you insane I would never
go to a Taylor Swift concert but it's it happens because people talk people say I'm going and say You're going I've been thinking of going maybe I should go I want to go it's it's actually when what you're offering is really good and you find find a way to utilize all your points of contact as marketing and advertising points of contact your business starts to have an organic magic and you're going to I I really want to empower you with what I'm going to say next you do not need this to work tomorrow you don't
need this to work This fast you need to be willing to do it until it works if you're willing to do it until it it works it's going to work from this point forward anytime you ever listen to another person on Instagram another person on the internet from this point forward anytime you ever listen to another coach or Mentor or someone who broke through pay attention to how they tell you their story that at the beginning they didn't have anything that they didn't really Know how it would work but they put the work in some
will tell you for years it didn't break through some will tell you I tried I failed my first program was a flop I tried to get this many people and it didn't work I was feeling so discouraged I thought of quitting I was living in my parents' basement I couldn't afford my rent I couldn't afford my food it's the same kind of stories no matter what entrepreneurs have the same stories and Then there's a few of them that will say and I failed and I failed and I failed until I found the one secret sauce
and now you got to buy this one Secret Sauce but that's not what happened they didn't fail until they found the one thing that would work they failed until they succeeded and then they got extraordinary conviction in the thing that they succeeded in and they were able to speak about it with all of their Heart because they knew it worked and that's what's going to happen for you no matter where you're at if you're stuck at a $100,000 months you will feel the same kind of frustration as people feel stuck at 10K months it doesn't
go away that desire for growth it doesn't just stop because we're meant to live I I like we are meant to grow everything on Earth grows until it dies shouldn't as much be said for a dream for a Business for your life for your financial situation like does anybody ever really want to say well that was it the best of my life I've done it I've I've hit the peak and uh nothing better than what I've lived will ever happen to me again it's happened nobody wants to say that everyone wants to feel like The
Best Is Yet To Come so you might have a something that helps you get to $100,000 a year and you might feel like a success And then you're going to keep doing that and keep doing that until something else breaks through and all of a sudden you become a millionaire and you'll say this is the real thing this is the actual thing this is what I should have been doing all long not because what you were doing before wasn't good but because now you figured out how to make a million dollars at what you're doing
and you're like oh my gosh the conviction now is through the roof you know you might have A method with your clients that works and goes well but then all of a sudden you tweak it and all of a sudden your client results Skyrocket and everybody's freaking out and testimonials are coming in every day non-stop everybody's freaking out and you'll want to say I didn't even know what I was doing before but I know what I'm doing now and you need to learn this now because you're going to have the conviction not because all of
a sudden the right thing fell in Your lap but because you became the one that would not stop until you succeeded so then you did doesn't matter how they spin it doesn't matter how they Market it the real truth is they went until they succeeded and then once they succeeded they had conviction with what they succeeded in and that's the thing they sell today that is what's going to happen for you you will have small winds along the way big winds along the way Huge wins along the way and your conviction will come from your
greatest moves and those moves will be created as you go no one has ever succeeded thinking about it until they had the best idea they had to figure it out and go and work at it and so marketing is such a beautiful thing because it's if you marketing the way that I I've discovered it for myself for me is such a beautiful way because I don't see it like I could succeed or fail so often I Have people come into my world and L Al find me one day and are in my top container the
next day I've had people take a free Master Class like this and buy my $175,000 Mastermind on the back end of it just like this like that has happened in my life just like I was watching a free master class and I would like to know how to apply for your Unity Mastermind at the time it was $175,000 a year just just like that because it's Like I already know I'm looking for a mentor and you're it girl like just like that but then I also have people who have resistance who join my master classes
and who are like I can't invest any money there's no way I can't even imagine it and then one day they end up in we are Alm and they do that for a little bit in the membership at $222 a month and they know that they could quit any time there's no fear so they they they manage their resistance and they Learn and they train and eventually they're like you know what I want to do the AF and then they join the AF and then they start making crazy money and they're like Melanie what the
heck happened to me because the resistance they massage the resistance but because my marketing is always there and I don't feel success and failure in marketing I feel Evolution and growth over a lifetime I post so anyone any day can find me and I post so anyone any day Can buy from me and it doesn't even matter if I don't post every day because there's always something recent on my page and people don't just find me because I'm running ads or pushing or forcing people to find me people are finding me because people won't shut
up about me if they got what they need they'll talk about it if they got something worth worthwhile they'll talk about it and they'll do the same thing for your business whatever it is that You offer whether you're a relationship coach or you sell Cosmetics or you sell jewelry if someone was changed for the better by what you offered they will talk about what you offered and the more people are changed for the better by what you offered the more people will come into your world it's been such a wild experience for me because I
went from being being the person who no one knew like the invisible Coach the underdog feeling like people were choosing me and it was a miracle like choosing me instead of some of the most successful people and it felt like how come they're choosing me instead of choosing these established names like why are they choosing me when they could work with somebody else that's already made millions or somebody else already this it was it was my energy that's going to happen for you it doesn't Matter at what stage of the game you are some people
will prefer your cosmetic line that you just launched to the Mac product line because there's something about you and there's something about the product and there's something about your conviction and there's something about your story and there's something about the way you are and the way you Market that just feels right we're not actually competing we're developing new businesses and there There's people all the time that are looking for something special something unique something that feels right and it's our businesses I went from being the underdog and that was my badge of honor for the
longest time and now I'm actually one of the people that I I I thought I'd never hold a candle to like my brand has created something that I never thought it would and that gets to happen as well you get to grow and grow and grow and grow until at a point You're everything you you're beyond what you thought it could be but you've got to just keep learning what you can be doing next and it's such a different mentality than to say you got to learn how to Market so you know how to Market
forever versus you've got to be constantly looking for best ways to develop your company so that you're having fun so that you're at the head of the game so that you're constantly evolving constantly learning constantly Developing your your strategies constantly developing your mind constantly coming up with new ways to have fun like that's my approach to mentorship I don't believe you take one program because you suck now and if you take it you'll be better I think you develop yourself and you choose things where you're like I want to learn that I want to hear
more about that I want to talk at this level I want to develop myself here it's more it's more an Evolution and growth over a lifetime thing not because there's something wrong with us but because every little bit that we expand actually makes our businesses better there are are different ways that you can write you know in in my art of sales program and in the new program that's coming we're going to be talking about you know how to actually write and get your point across how to speak and get your point across how to
communicate with your Ideal buyer how to figure out exactly who that is and how to speak to them and how to find the courage to be Unapologetic about what you're saying like we're going to figure out how to do all those things but that's not the end all and be all of your business I've had people join programs of mine just because they love The Branding and they've been watching me for long enough that they know I'm the mentor for them and they were just waiting for me to Come out with the topic that they
were waiting for me to talk about and they did not need me to sell it hard and they did not need me to tell them all the things there are different kinds of buyers now in House of O we have a totally other level of conversation there's a program in there that's called the buyer the buyer is worth 7,777 on its own but it's included in the house of O and that is where we talk about like the most elevated like the Buyers like the people that have the money and they have zero resistance and
they have the pick they could pick anybody and how do you how do you tailor your work to the buyer and that's all in House of O so depending on where you are in your business your level of resistance you figure out what the best places for you because ultimately this is another piece I wish I had been told early on is that people don't just buy because what we're selling is good they Buy because there's a certain influence from the thing that's being sold so for example if I don't think I'm able to do
anything on my own and you sell to me something that is absolute support you will manage to influence my buying decision because what you're selling to me is actually exactly what I need so you have influence over me because you're selling me something that offers me exactly what I need that without it I can't move like that's the Perfect influential thing but when you're speaking to a super self-led person that knows ex that can do what they've got to do they just want to know what they should be doing and you start selling them I'm
going to hold your hand I'm going to make sure you do it then you that you have no influence because they're like I don't need you to tell me how to do what you think I need handholding as a matter of fact the influences Under it's like you're not Advanced enough for me if you think I need to be handheld you don't understand me as a buyer there's so many there's so many beautiful ways to understand our buyers to understand like how do I actually who am I meant to influence in a beautiful way like
who who am I the one that's like because of you I was able to move versus because of you I raised my standards or I raised my Pricing or I was able to believe I could do this or that like we influence different things in people depending on what we offer depending on what we do depending on what we sell depending on our price depending on how we've built our companies depending on what the purpose of the company is the story of the company the product the the level of of um Quality like everything has
an angle and sometimes we're just going at it with the wrong angle and so the Messaging is off the way you're speaking is like you're speaking to a person that has the power to do everything thing and you're trying to tell them you're going to help them it's like that's not the right wording it's not the right words it's not the right energy it's not the right messaging it's not the the right it's not it that's not what's going to really make them feel like oh you get me and ultimately our our greatest marketing is
the marketing where your People read it and go oh you get me oh you get me oh you get me oh you get me oh you get me that's that's if you can be around a person that you're constantly feeling that like gosh you're just speaking right to me you totally get me this is exactly it for me this is it no matter what it is whether you're selling skin care and you're explaining exactly what's going on with a person's skin whether you're selling nutrition and You're able to tell them exactly what they're going through
with their Cravings or their they're you know you're they're losing weight one day and the next day they're gaining it back plus a pound plus A.1 pound they're they're they're doing something and you can tell them exactly what's going on they're like oh my gosh like you get me you you this is it this is exactly what's happening for like the more they read what you're saying they listen to You speak and they're like you get me you get it this is it this is it y y yeah yeah that's all marketing and advertising and
sometimes your marketing and advertising is so solid you don't even need to sell because there is such a thing as a buyer a buyer is a person who is out there to buy and I want to help you get buyers not just followers not not even just ideal Clients ideal buyers it will cut your workload in half it will increase your feeling of conviction and confidence in what you're doing it will increase the amount of people that come in versus the amount of people who buy like that ratio is going to become a lot more
pleasant the questioning in your mind is going to be a lot less chaotic you'll have a vision and you'll know that this changes And so as your business evolves you'll be able to tweak it and change it because my buyer has changed over the years when I first started doing this and I was a life coach and I charged $100 an hour to be a life coach I had a different buyer than who I am today when someone is buying you know the alpha FM experience at 1,444 a month or 14,44 a year that buyer
is different Than my $100 per call client this client is in the business of building a business they want to be there they want to develop themselves they want to become more eloquent a stronger leader capable of holding a big business they want to be trained before it's go time they want to be in the zone while they're building they they care about their business now they don't want to wait for people to pay them and then they'll get better they want to make Sure that they're the top that they can be right now they're
in the game they're in the zone they love learning that's not necessarily the person I had when I first started the person I had when I first started was like I'm willing to listen I'm willing to change I have hope I have faith and I definitely have this $100 you know it's like two completely different buyers so tomorrow we're going to go deeper into selling hopefully I'm able to talk to You about the upcoming program that's coming but for today if you're like gosh I I can really tell this is this is the right thing
for me and I want to do the alpha FM experience or I think I might even want to do House of oat Alpha FM experience is something that you can just purchase you don't need an application it's your journey um we basically I have you get all the programs that I offer in Alpha FM experience plus every two weeks we have AF us time where I come in and I coach and I mentor and it's actually really cool I get to talk with you and you know whatever questions you've got whether it's your life your
relationship your courage Your Business your whatever it is that we we get to chat you know every two weeks I do a live call in there that's usually about an hour and a half sometimes longer um and then on top of that you get all the programs all the master classes and it includes the we Alm membership so all the things that are in the membership are also included so if you're like you know what I think I'm ready I want to jump into that now I want to do it we're in the middle of
fem fatal which is a masterpiece you'd get immediate access to that if you jumped in now and if you're like oh Melanie I'm not there yet there's resistance just the thought of spending anything like that it's okay it means your business isn't generating that kind of money yet Or you you you can't yet see how your business will generate that amount of money yet it's normal that there's resistance it's okay so if that's where it is then jump into the we Alpha F membership right away in there there's so much value I recommend jumping into
the broadcast and the Charisma those those two are like so so magnificent in there and then you'll find out about new stuff that's coming within the next few days that's $222 a month and you can cancel any time and half of your hund or your 222 so 111 goes into a bank as a credit So eventually if you want to buy a bigger program you've got credits to to do so so that's a really cool option or you can pay in full for a year at 2,222 uh but I would hold off on doing that
if you think you might do this because something really epic is going to be happening very soon when it's ready hopefully by tomorrow but anyway Something things going to be fun with the paid in full but if you know you probably would never pay in full anyway 222 per month you go as you want and you can cancel any time there's already like $10,000 worth of value in there of programs you get to tap into right away plus everything that's coming it's amazing if you're listening to this and you're like I think I'm a house
of oath person like I've got success in my business I know what I'm doing I just Want to scale like I know I know what I'm doing but I want to talk at a higher level I want to be coached by you Melanie I want to work with you then it's House of O and I'm going to be doing a um like an open house the salon the salon o it's going to be on Monday and it's going to be at 10:00 a.m. and if you can make it live I'll email you the replay and
um I'll I'll email this to you with the replay this information as well I'll give you information for uh We Alpha F AF and also I'll give you an opportunity to come and and uh join me on Monday for the house of oat meeting where you can ask me questions I'll talk to you about how it's held and all that since that one's application only you do need to apply if you're like I don't even need to go to the open house I want to I want to do it now you can just DM me
and ask me for the application my team will send it to you and you can fill that out and I'll I'll read over The applications this weekend so we have a break now our last call is tomorrow tomorrow is our day five of this and I've got a really beautiful thing planned for us and it but it's like later so today's 10: a.m. and tomorrow I think it's 5 or something like that it's like later in the afternoon is it 5 Kevin oh yeah so 5:00 p.m. so you have some space and time in between
and I want to see if you can actually Use some of the things that you've learned in this master class between now and then because one thing about mentorship that's really important is you've got to use it so many people listen to this like it's a TV show and they're like oh yes oh yes oh very brilliant such a good idea thank you standing ovation but then they don't do anything with it and that's not going to help you the whole goal of mentorship is you got to go do something with it so I Would
suggest that you look at your business look at your your website if you have one your social media Facebook Instagram and just ask yourself if Melanie were to come on to my page would she be able to tell a business if my ideal client were to follow my page based on my recent posts would they understand what I do would the last few posts help them get closer to buying from me or Not and not even because you're pushing a sale or you're selling just like would they get the concept that this is a store
and are you nailing it with your ideal buyer or is there anything in what you've been writing recently that's you trying to teach people the concept of what you're offering instead of speaking to the people who already know what that would be and that would just be looking for the next company to buy from and that That would be you just start looking at this because if I can give you these nuggets in a free master class over 4 days imagine what the future holds I have so much incredible transformational knowledge that really has created
incredible lives and businesses and and relationships like I'm I'm a a will of of non-stop knowledge and I'm so excited to share it with anyone who wants it because when you want it it does things for your life it really does change it So if it feels like this was a good module you think okay there are definitely people that need to listen to this people are not marketing at all because they think they don't know how to how to Market they're blocked they're resistant to the trending marketing the pushy stuff so they're not marketing
at all people feel scared of selling they don't want to look bad so they're not selling at all they're put or they're so focused on Marketing because they think that's what it is that they're repelling people and you can tell you're like oh no this is not they're losing the essence of what made them so good at what they did because they think they need to become marketing machines you can tell it would be so helpful for them to see this master class to hear this master class just to contemplate at a higher level if
it feels like you I nailed it and someone deserves to hear this please Share I'm going to give you a few moments to share when you do make sure you write in the comment section that you have shared it because we're going to be doing a draw at the end of this module right now and as we draw one person is going to manifest $ 5,555 in Alpha FM dollars that you'll be able to use towards any program so you can use it to buy impact Academy you can use it to buy the art of
sales or the new program that's coming you could put It towards AF you could put it towards the we Alpha FM membership you put towards House of vote like anything I've talked about that you're like I want like you'll be able to put this credit towards this and so if you're sharing make sure you let us know in the comment section so that I can make sure my team puts you in the draw Sand Lee says F fatal is soul changing thank you for this I did it twice that's awesome Melanie you're an amazing goddess
Mentor Everything you said you nail it you nailed it thank you so much thank you for sharing the live thank you thank you thank you I appreciate this so much so tomorrow again we're going to be going a little deeper into selling and we're going to go into leadership and the reason we're going to go into leadership is because one of the things that creates the difference between making some money having some impact and making big money and having Big impact is the level of leadership you allow yourself to have I took on that I
was a leader in my industry that I was a leader in the world I took on that identity and it changed a lot for me I was willing to take on the responsibility I was willing to take on the ownership like I owned my role and the world responded in an extraordinary way and so I want to also help you tomorrow fully own if you're ready to go to the Next level like I'm ready to be a millionaire I'm ready ready to make a million dollars a month I'm ready to build a company that one
day I'm celebrating having made $ hundred million do like whatever however big you want your mind to be able to to Vision I want you be able to step into that and own that not wobbly like yeah I would want to but I feel silly or I feel bad when I talk about it not like that's impossible for people like me not like Oh that's like I'm building this and I have the capacity to lead myself and Lead my team and Lead my clients to the glory to the win like I've got this and so
tomorrow is going to be a really powerful module about selling and Leadership so I hope you'll be able to make it live but if not there will also be the replay if you caught this live stream by accident and you're not registered make sure you ask the team hillo can I have the link to Register so that you get all the replays of the past days uh I've been putting everything on YouTube also so that you can watch with YouTube if your English isn't your first language you want to watch with subtitles it's much better
on YouTube so register then you'll get all the days and we email them uh we email the replays directly to your inbox which is super helpful Okay Kevin are we getting close are We close I can be as close as you can be how many minutes do you need well if you say we're done sharing now it'll be I think we're good okay so a couple of minutes and then you're good yeah okay perfect putting all the people in the draw now again if you're watching the replay of this you can still share because tomorrow
when we start we kick off our live we are kicking off our live stream with more alpab bucks we've got To have a draw at the beginning and a draw at the end tomorrow which is also going to be a lot of fun so make sure that you're there now also know all of the the shares that you've put are in the draw so the more that you have shared the more that you have your name in the draw you can share on Facebook you can share on Instagram my team sends uh the currently watching
Graphics every day so you can share those you can share the live stream there's so many ways to Get your name in the draw I love being able to spoil you it's so much fun to be able to pull these names out of the bucket it's it's really awesome just make sure that you're tagging me and that you're telling me in the comment section when you're sharing so that we're able to get your name in the draw oh Kevin we're seeing drums the drums have appeared these live streams have been incredible landed deeply I'm so
Happy okay Kevin's coming oh two seconds so while Kevin's taking his last second I want to share something with you when you find the the balance of all the things we've talked about here when you understand what your brand is and you understand who your buyer is and you understand that branding marketing and advertising kind of work hand inand that there's a way to be speaking constantly out into social media where Buyers are just walking past your store and coming into your store and that it doesn't always have to be these huge efforts that you're
P putting out that there could be this consistency with your Genius that you're putting out in there and people are coming in and talking about your store and there's non-stop new people coming in even if one person a day just found your company every day one person and the brand of the shop made them stop in their tracks And The Branding and the and the advertising and the marketing made them want to go in and the way that the store resonated with who they are as a buyer was so Exquisite that they walked out with
something every day one new person found from you bought from you every day just one person you would have an entirely different business by this time next year it would be not even recognizable and eventually as you get more buyers you're going to get more Conviction in your product also more testimonials more feedback you'll adapt it so then you'll be able to speak about it even more you'll refine it even more more people will talk about it two three people a day will walk into your store then eventually you'll realize maybe your prices need to
go up you'll change your pricing you'll change your buyer you'll uplevel your storefront the business will gain more and more attaction this is why I'm saying it's Evolution and growth over a lifetime not quick and let's get a 100 million people through your front door let's enjoy the feeling of building a billion dollar oh billion I like it a billion dollar brand let's enjoy the the feeling of building a million doll brand not just wish for it like winning the lottery build it with conviction and and enjoyment and celebration the best years of my life
have been the years building this brand the celebrations the tears of joy the Testimonials the client work the work we've done I would not have wanted it to just fall in my lap I'm so glad it happened this way we can speed things up we can have record months and those are all part of the fun but going 100 miles an hour just because it gives us a feeling of being good enough it's not it and my buyer knows that okay Kevin's here we've got the drum roll Here We Go drum roll this is For
a 5,555 prize of alphab you have the name the name is yeah Livy Hutchinson liby Hutchinson l ivv y I love it Livy Hutchinson you are the winner of 5,555 in alpab Bucks congratulations you can use this towards any master class or program anything I've talked about here like impact Academy or the art of sales or the new program that's coming or AF Or House of vat or whatever you're feeling called to so congratulations thank you so much for all of you as you're sharing please know your names are continuously going into the draw tomorrow
we will kick off with another draw and then we'll end with a big one I'm very excited about it so I want to thank you so much for your time I'm having the time of my life with you this really is so much fun thank you for sharing thank you for your presence Thank you for your participation and I look forward to the final module with you tomorrow tomorrow have a beautiful Saturday okay
