WOMAN Inc. - Day 3

Welcome to woman Inc day three Melanie and ler coming to you here live to deliver the next piece of the puzzle so if you are catching this live stream by accident and you are not fully registered for the entire Master Class you can request the link for the full master class and my team will share it with you if you have been following along with us for day one and day two I'd like Love to know that you were on for day one and day two if this is your first time live let us know

but today we're going to be jumping into a little bit more of what we were talking about on day one where we talked about resistance and what kind of resistance you have and so if you remember I asked you on day one to contemplate where is your resistance what are you most resistance to and what are your levels of resistance and there's a reason that I asked you to contemplate this now this is one of the things that I genuinely believe not enough people talk about it is the differentiation factor between my clients that Skyrocket

and really change their lives in unrecognizable ways and the clients that don't this is the the biggest biggest biggest differentiating factor that we're going to talk about today we're going to start this live stream with a draw so if you have already shared your day three uh Currently watching day three graphic make sure you tag us on that if not you can share this live stream and in a few moments from now we will be drawing our first ever draw of the day there will be a draw at the beginning of the live stream and

there will be a draw at the end of the live stream let's see who's hopping on ili Tammy Alysa hello Sabrina charad hello Dominica hello Tammy hello Shannon Lacy Daria Sophia hello hello hello Alpha f team in the house hello Tandy so good to see you okay let's see who else Melissa is here Amanda first time live that's awesome marilin so good to see you Shandi hello Martin day one and two were powerful that's fantastic atin hello and Daria has shared thank you so much for sharing Tanya thank you for being here Amber Claudia Lori

on the live ride perfect hello this master class is everything you do as a masterpiece a thank you so much Lenny thank you so Much for this gift and building a brand that matters ingred thank you so much for that it means so much hello everyone that's jumping on so again we're going to be kicking off with a a draw and then what we're going to be moving into today is what it what it really takes the leadership and this piece that I'm going to share with you that I believe is the Holy Grail is

difficult to explain and I think that's why a lot of people don't Talk about it but I have now worked with so many many clients in my life hundreds of millions of dollars made thousands of companies built so many lives changed and there is an undeniable pattern and I want to talk to you about that because I feel it's going to make a huge difference in the way that you take your company to the next level and this is the truth no matter what whether people have come into my world at the Z Mark to

build or whether people have come in Making 10,000 20,000 30,000 50,000 or people are coming in millionaires or even people who are have had billion dollar exits in their company or built half a million half a billion dollar companies still are coming into my world for wisdom that I have to give and to share and I'm going to give you a big nugget on this live call so I'm excited about that uh oh thank you so much Tammy I appreciate that so Kevin where are we at with the shares We ready to go we're ready

to share we're ready to go so first person that is going to win the draw today is going to win three $3,333 in alpab buck so our first person drum roll our first person our first person to win the draw today is do we get drums we we there's drums there's drums okay the first person is verain Emmanuel verain Emmanuel verain Emanuel you are the winner of 3,33 $3 and alpab Bucks you can use this for any Alpha fit master class or program you can use this towards the AF or AF next so congratulations I

am so happy for you this is fantastic okay so there's going to be another draw at the end of today's master class all you need to do to participate if you're already registered for the master class you received a currently watching day three graphic in your emails you can share that make sure You tag melan and layer or Alpha fem on Instagram or simply share this live stream by the time the live is over and then you will be entered in the draw to be picked today but if you're watching the replay you can still

be sharing this live stream while you're watching it because at the beginning of tomorrow's live we will have another draw this is how we do thank you so much for sharing everyone so let's dive in now today's module is for me probably the most Important one and it's the least evident the least obvious and the the one that's the least marketable this is why I'm sandwiching it in the middle and I want to share something with you about the way I do master classes so a lot of times this is something I've been doing since

the beginning of time I had mentors tell me you've got to give your best stuff on day one and so I said Okay why and they said because there's less and less attendance throughout the master class people show up less and less and less and I still that that doesn't make sense why would why would I give my best stuff to the most fickle people and I was like it's not about that it's about numbers it's about the more people that are going to see your core message and I said I don't think that's how

it works I don't think that's How it works for me I don't want to do it like that what's important for me is that the people that are watching that make it through get the best stuff so the longer you participate the better the master class gets that's how I care to build it so for those of you who you know are still here after day three that's fantastic today will be better than two other days and tomorrow will be better still on the last day will be the cherry on top of The Sunday and

this really is where in your business you've got to decide what your brand is and so it's in tiny little details like this that it it becomes clear what a person's brand is like if you had to contemplate how would you describe the brand of a person who says let's give them the best stuff on day one just because most of them drop off and we want to get the numbers so that's like a very marketing Forward brand it's a very much about the numbers kind of brand it's a very logical kind of brand so

if that's what your brand is it makes complete sense to make a decision like that it's not like there's something wrong with that decision but if you were to be like the biggest rock star of all times and someone said to to you make sure you play your best song at the beginning cuz people go home after the first song Everybody's concerts when People go to concerts they don't stay all night they leave you know around the end of the around the middle of the concert they leave so make sure you play your best music

in the first half would you play your best music on the first half so that the people who are going to leave your concert got to see your best song or would you say let them go home I'll play my best song for the people who jam with me till the end this is business art this is a very Different kind of brand this is not about trying to get as much as I can this is about the people that are here for the right reasons getting what they came for and I've built my brand

through these kinds of energetics since the beginning and it has paid off for me so much and they're the kinds of little distinctions that you might not think of you might not think this actually makes a really big Difference you know does this make a big difference in my brand if I make the decision like that versus like that and the marketing people will say to you it makes a huge difference do it at the beginning make sure the most people see your stuff that Mak sense marketing wise but do you have a marketing forward

brand or is it just important that you understand how to Market and you choose when it's marketing and when it's brand alignment and I have chosen brand Alignment over marketing often and it has paid off massively for my brand so these are the kinds of little things we're going to talk about in this master class what are the tiny little differences that actually completely change the vibe the experience of people using your brand using your product interacting with your social media because everyone is competing for attention online right now everybody is competing for attention but

We live in a world where we know the Dynamics of competing for attention like we've seen this in movies it's the tail as old as time everyone's competing for the attention of The Prince and then there's this one aloof princess that's just grateful to be at the ball and next thing the prince is in love with her it always ends up being the one that's not trying so hard that makes it But where does the trying hard come from so there's a difference between working hard for your clients and working hard for your followers and

what I've really found with the alpha FM brand and why it has really translated into incredible results over time is that I work in alignment with my brand and I and I know that the right people are going to find the brand but I work for my clients that's who I work for my hours that I Spend working in my business I spend them with my clients same thing for the people like my customer experience team they work with my clients for a lot of companies it's flip flopped they're spending time with for client acquisition

it's constantly how do we get more clients how do we get more clients how do we get more clients but when they do get clients there there's not much for the client this is more of a marketing forward brand if all you're Doing is showing people that you can get people in the door it makes sense to just get people in the door but if you have a product or a service and the purpose of your business is to produce extraordinary results with that product or service then it matters a lot more that you work

with your client than that you work with the marketing it matters more now it doesn't mean that you don't Market I've been fabulous marketing and I love Marketing but it doesn't go more important than the clients the clients are more important and when you do that what happens first of all is you get a lot of repeat business you get a lot of testimonials and what happens is that you start to establish the kind of conviction in your business that goes really far so it is one thing to have conviction that people will buy something

it's another thing to have conviction that they will buy it and Conviction that they will absolutely love it and I think these are the two very important pieces of the puzzle with Alpha fem I was not just convinced that this would be something that people would buy I was also convinced that this was an extraordinary product and if there was anything to adjust to refine if there was any place I could ever raise the bar I always raise it because the goal is to have an extraordinary product that sells that's Actually the goal so the

more I've spent time with my clients The more I've spent time delivering the product the service the greater the the testimonials the greater the return clients the greater the test the the the referrals and that ultimately is what creates a really healthy business with sustainable growth so when I help my clients build million dooll Brands I'm not really Interested in having a bunch of people buy one thing which equates to a million dollars I really believe in recurring and reoccurring Revenue I believe in long-term client care I believe in referrals I believe in testimonials I

believe that to have a solid business model that continues to thrive throughout the years it has to be a hit it has to be good it has to be great so at the beginning it is a little harder to trust that your product is amazing Because you don't have a lot of testimonials you don't have a lot of people who've gone and tested your product so the best thing is you've got to use your product like your life depends on it like you have got to use your product so you can find any flaws in

it so that you can refine it so you can have testimonials about it you've got to use it and beyond that you have also got to be able to show up just got perfect little moment just happened for Me right there um on top of that you also want to be so excited for people to try this on that you're willing to either share samples or or kind of do what I'm doing right now do a free just a free piece where people can test it out and be like okay this is good this is

what I want you got to be willing to try it out what I found really makes a difference between the the correct buyer and we will get to this later on in the master Class but the correct buyer finding our things is it's not just about trying to get everybody to think that our product is good what this is really about is finding the people who already care about the product or the service that you offer they already have been thinking about buying it they've already wanted something like what you offer and all they've got

to figure out is whether you're the one to buy it from so I very rarely if ever like I Don't really know how often this has even happened since the beginning of my career have explained the value of being mentored or coached I don't really talk about why you should need a coach or why you should need a mentor or why you should learn because most of the time the people that are joining Alpha FM or people who are hiring me are people who have already been in the business of hiring mentors they already believe

in Hiring mentors they've already had some great return on investment some medium return on investment some great return on investment they know what they're looking for and that for me is a much greater buyer than a person who's never bought coaching before and has no idea whether or not it would work for them whether no idea whether or not they would like it no idea how to use it has a lot of resistance to it or Worse doesn't even Believe that it works like it's not my job to convince people about the product itself when

I look at it like I'm speaking to people who already know this product so let's say for example that you are selling crystals you have a you have a store and you sell crystals and you sell beautiful candles and like all all the the beautiful like spiritual tarot cards like all the things if you had to EXP explain to every person why a crystal is a valuable thing to have or What it could do for you to pull a card out of a Tarot deck like if you had to explain that that' be a long

day at work if you had to explain if you worked in a furniture store and you had to explain to people the value of a mattress or an ottoman or a fridge that would be a long day if you had to explain to someone at the car dealership the purpose of a car like you know let me talk to you about How this is better than walking it would be a really difficult day at the office but somehow when we get to social media I see people constantly trying to explain to people not just why

they're the right person to hire but what it is that they do and I think that this has actually been one of my greatest freedoms in in my work is that I decided that I don't sell what I do I sell Alpha fem and it has cut my workload in Half now it requires a different kind of confidence though because if I'm selling something to someone and they don't know what it is then they don't they're going to test it with me I could I could explain something to them where they've never heard about it

before and they're like ooh that sounds interesting maybe I should have that maybe they'll buy for the first Time but will they have the best client experience will they understand how to utilize the product will they be the most you know the greatest client will they have resistance or low resistance will they come in as the greatest client I've ever had do you want to sell a carard to person doesn't have a driver's license and doesn't understand the value between walking and driving do you want to sell a fridge to a person that doesn't have

Electricity in their house and is kind of more of one of those like barbecue Candlelight you know little little Cabin in the Woods kind of person trying to sell him a fridge like you got to sell the thing you're selling to a person that it's of high value to and so we often get caught in trying to sell what we have instead of having so much confidence in what we have and instead showing up like here's why you would want to work with Me and this is often the thing entrepreneurs struggle with the most they

don't want to look conceited they don't want to look like they think they're better than everybody else they don't want to look like insert the thing they're afraid of looking like but if there's one thing I've learned on this journey is it's not about what it looks like real maturity Real Alignment real power comes from understanding it's not about what it looks like it's about what It is because with the internet today you can people can make anything look like anything I'm often going like oh my gosh where is this gorgeous Hotel it lives in

the land of AI it doesn't even exist like the way it looks and what it is is not the same thing so I don't care about what it looks like if it's not an energetic alignment with what it is if it's powerful and what it is then of course it's worth judging up it's it's worth creating a beautiful brand about It but it matters more what it is then you make it look extraordinary instead of not knowing what it is trying to make it look great so when you look at the kind of brands that

become really scalable and you think of how much time do we have to really be talking about our businesses if on top of talking about your brand and why you have the greatest brand you also have to explain what your brand is and what you sell and why what you sell matters that's a lot Of work whereas if you have conviction that what you are offering is needed in the world you know exactly that people buy this you know exactly who your kind of buyer is for this kind of work people who value this people

who it has worked for people who've bought mentorship before and love it and who have valued it people who have had the maturity to be able to make it through you know a purchase of the thing that you offer and Say I really enjoyed it this is good for me and that those are your buyers it's going to be a very different experience of life and if on top of that those buyers talk to other buyers and say hey by the way I know we used to buy from this company but I've discovered this company

that's also great you might want to check them out the crossover is fantastic and So speaking to people who already value what you're talking about and really positioning your brand Actually is a much smoother way to do what you've got to do than trying to sell people on the concept concept is a lot harder to get people behind and beyond that as I've said said before our goal is not just to sell to people our goal is that the people who buy it are the ideal buyers that they get the results that they really transform

that they get what they came for that they get the return on investment from what they were hoping for and the people that Have the most chances of doing that are the people who already value what they're buying know what they're getting themselves into already understand the value already understand how to use it so I asked you guys on module one where your level of resistance is and I want you to think about this from two different places and thank you so much everyone for sharing Alpha FM teams Gathering all the shares thank you so

much I want you to contemplate for Yourself when you when you are encountering in your own business a client that has zero resistance to what you're talking about so let's just just for fun can you tell me in the comment section what do you sell so do you sell coaching mentorship network marketing do you sell houses properties do you sell Consulting do you sell fashion do you sell marketing do you sell uh done for you service do you Do run ads for people like what do you do this is also a great opportunity for you

to drop a here's what I do in the comment section okay so music what else mentorship relation ship coaching Cosmetics mentorship keep writing them but I'm going to interact with some of these that feel unique so let's say you are do you are into cosmetics and you have this incredible Cosmetics Line and you have this brand and people want to tell you that natural beauty is just as important that people shouldn't need cosmetic this is people that have resistance to your topic it's not about them being right or wrong it's not about you being right

or wrong it's about the fact that for a lot of people what you offer is so important where did you get your lipstick I love that shade oh my gosh I love your eyeshadow where'd you get that Mascara oh my gosh your skin care routine where did you get your your facials done this is so incredible some people love it and it's like the some people live for this and other people will say I would never wear that much makeup it's not good for your skin why are you doing this so the thing is they

have resistance to the Cosmetics then you might have a person that has resistance not to the Cosmetics They wouldn't say that it's a bad thing but they would just say I don't wear it I never wear makeup so it's not worth me buying any because I never wear the makeup I'm I don't think I'd ever wear it it it doesn't look like me it's not my style and there's a little bit of resistance and then there's the people who are like I just don't like spending money on it I know I have a lot of

stuff that's expired but I I don't mind I I bought makeup three years ago I still Have tons of it and then there's the client that's like oh my gosh I have 1,700 lip glosses I already bought three mascaras yesterday but I I want to try this one I am obsessed with skin care I've never heard of this product before tell me all about it I want to buy everything zero resistance which buyer is the most Pleasant buyer to work with but are these people right or wrong is their life experience valid or Invalid are

they just a pain in the butt person or are they just real people with real opinions but your product has a level of resistance no matter what it is so let's go a little further down let's say jewelry so some people will say oh gosh jewelry I would never spend money on that I would give money away to the poor before I ever bought myself a p piece of jewelry it just feels like such a such a Frivolous thing to buy tons of resistance then some people will say I don't know I have my go-to

things I always wear the same jewelry I don't see the purp purpose and having tons of it I'll end up losing it anyway I like having my go-to pieces and I just wear those then you'll have people who say yeah I'm happy to have some jewelry show me it is quite expensive I just don't know if I can get behind spending this Much money on jewelry and then you have the people who are like oh my gosh do you have this in in gold and silver you know what I might get an extra pair because

I these are the kinds I'd want to go to the beach in and I'm sure they'll you know I wouldn't want to lose one or get it Sandy or get it so I want two pairs of those and I'll take that one in the gray and that one in the you know that one in the silver and that one in the gold and I'll I'll and you Know what do you have a smaller size because I feel like my daughter if my daughter and I could both have these matching bracelets she'd freak out give me

both zero resistance now this isn't even necessarily about money and this is where a lot of people get things wrong people think people who are willing to buy have money and people who are not willing to buy don't have money And that's not always the truth people who are willing to buy have no resistance about your product they agree with the value of it they enjoy it they love it and they want it they have money and they decide that the thing they want to buy with their money is the thing that you selling but

the people who H have the money and think that they would rather do something else say this is crazy I will never do that I'll not spend my Money on that let's look at relationship coaching so your non-ideal client would say relationship coaching what a scam are you kidding me I'm going to sit with you and you're going to tell me how to be in my relationship no thank you I think I think I've been married long enough to know my partner and to know what's what and I I would never spend money on that

are you crazy no if we if I if I was interested in investing money In my relationship I'd spend money on a trip there's no way I'm I'm paying somebody to give me relationship advice if you lost your marbles resistance a person that says you know I I've been interested in that but like how much is it it's just like what if it doesn't work you know what's what are the guarantees what normally happens what have other couples come out with is does Everybody succeed I don't know some resistance people say oh my gosh you

are a relationship coach I have been manifesting this I put on my vision board for 2025 that I would be hiring a relationship coach I just wanted to manifest the perfect one I knew it would happen in an organic way tell me everything about about what you're doing I'm obsessed with this do you speak to both the Coupes together do you speak separately like what kind of packages You have zero resistance it's not about the money it's about whether or not you care about the thing that you're doing doesn't matter any kind of coaching mentorship

you know travel you're a a travel agent people like how much the people actually pay that much for a night at a hotel are you crazy I could buy a camper van with that amount of money I'm not there's no way crazy never no thank you I'm out Other people how far of a payment plan can I stretch this on is there you know can we do less stars of a hotel I don't need first class travel I you know can we just go what if we have two three stops on the plane how can

we budget this I want to go but there's a there's a limit like come on a little bit more resistance and somebody else that says you know what let's go for an all-inclusive let's go somewhere really nice five star Allinclusive in a country that really doesn't you know that it's not going to break my budget but at least a really nice place um where the flights are easy but let's splurge on the hotel less resistance private jet five star penous house best you've got and find me the best restaurants and get me reservations where no

one can where where basically no one but me can get in zero resistance to this particular thing and you will have friends that go to five-star Restaurants and won't spend a dollar on on fashion or jewelry you'll have people dressed from head to toe in Louis Vuitton and Eve s and have been driving the same crappy car since you've known them for 15 years you'll have people who have barely any furniture in their house that isn't broken but they've been all around the world you have people with the most beautiful houses and a closet with

every single thing you could ever imagine that have never left their Hometown what is the point of putting it in our minds that people don't have money that people are cheap that people don't want to buy that people don't care when there is a whole world of people that are entirely obsessed with what you offer there are people that don't want to hear about coaching even if it's free they're be like stop talking you're saying nothing I don't understand a word you're saying this is all word salad I don't get any of it People say

that when they listen to my stuff when they're not they don't value what I'm saying there's resistance it's like I would never spend my time or my energy or my money watching this and then I have clients that pay me $555,000 a year for private mentorship but they're multi-millionaires with big businesses who've got huge movements and things to do and they would much rather do it with a mentor or they can bounce ideas back and forth get immediate Support when they need it and they value the mentorship like it's the Holy Grail of good ideas

in which world does it serve me to interact whatsoever with the people who don't value the coaching and mentorship like how does it serve me at all to interact with those people and in this and not just interact with them like if they comment or if they ask me a question but even like interacting with them in My thoughts interacting with them in my mind so I want to ask you all of you that are business owners here do you sometimes spend time thinking in your head but what about the people who wouldn't buy it

or what about the people who won't like it or what about the people who won't get it do you sometimes spend time thinking about those people so the thing is these people are Real and they have every right to feel the way they feel and the last thing they need is for you to try to tell them that they're wrong the last thing they need is for you to be working so hard to try to convince them of the opposite in your business the thing that makes the most sense is to let those people just

do their own lives those who have a more opinionated way and want to stop by and tell you that your business model isn't their style or want to leave a you Know a crappy comment let them but the real fact of the matter is are you actively building everything you're building for your ideal buyer are you spending your time in your marketing your branding your advertising in the way that you describe what you do your company yourself are you considering that the people you're speaking to on the internet are people that actually want to buy

from you they they don't just want to buy from you They want to buy what you offer and they're figuring out whether they want to buy what you offer from you that's your job if you think your job is to convin convince them about what you're selling not just that the fact that they buy it from you you're going to work really hard convincing people to like something without paying any attention about how you're positioning you or your brand now here's something that happens a lot and I want you to think about whether this may

have happened to you or not have you ever spent time in a post in a live stream in a production in a master class in an email pouring your heart out about why your product is so important and at the end you've had people message you to say thank you so much for telling me about how valuable this thing is that you're selling you're right and it made me realize I need one so I just bought one on Amazon or I just hired that coach I'd been procrastinating hiring you're right coaching is important you really

sold me on the product and I went I bought it from someone else why does this happen because you just spent so much time positioning why jewelry is important or Cosmetics are important or coaching is important or whatever is important that they just thought of the first person that ever made a genuine impact on their heart in This kind of thing and went and bought from them instead so we work really really hard to push our industry instead of pushing our brand when we don't have a solid brand when you have a beautiful brand you're

actually going to create a stronger industry if you have an incredible makeup brand you will make the makeup industry better you won't need to oversell the makeup industry if you make the makeup industry better if You H if you make incredible music you will make the music industry better you don't need to sell the music industry when you make the music industry better if you have extraordinary coaching or mentorship you will make the coaching and mentorship Industry better you won't need to sell the coaching and mentorship Industry you'll make it better just by existing with

your brand when I started taking this on like the truth my business went from being Almost invisible with barely anyone that knew me we had 283 people in our free Alpha fem group there was absolutely zero following nobody no I didn't even have an Instagram account yet and all of a sudden hundreds of thousands of dollars started pouring into the alpha fem brand and mostly because I was so focused on the actual product and I was really focused on delivering the best That I could I had people being like I have bought all kinds of

coaching but buying it from you is the best coaching I've ever bought and that felt way way easier to sell then here's why you should have a coach so I stopped trying to tell people what they needed and what they should have and what they should buy and I started talking to the people on the internet that I assumed were already looking for a coach and were already Looking for a mentor and I spent all my time and energy making sure that my products were the best I could possibly make them I refined them my

course corrected them I made them better and better I became better as a coach I refined my my way of speak speaking the way that I communicate the way that I express myself I I bettered my graphics and my team and we spent time making the client experience better and the business just kept growing and growing And growing and 1 million turned into 2 million and 2 million turned into 3 million 4 million 5 million next thing I knew we were making a million dollars a month my brand has had million doll weeks million doll

days I've even made a million dollars in an hour just by speaking like this the way I'm talking right now and so my belief in people's businesses is so solid and I've helped people of all different kinds of Industries doesn't matter whether they're in real estate whether they have commercial businesses restaurants whether they own pharmacies doctors dentists lawyers tech companies I've had clients from all over the world people in fashion people in jewelry head of sales department people in the customer service departments people that are in charge of hotels people that are in charge of

you name it because everyone needs to be Able to recalibrate themselves and actually start thinking like a business owner and in these conversations I'm having with you what my hope is is that you're realizing there is a way more powerful way to think about just about everything you talk about and just about everything you think about a way that requires way less jumping through mental Hoops a way that actually just relies on your best your best and that you spend time Doing what actually generates revenue for your company and what actually does best for your

clients instead of getting caught up in your head trying to fight your fears about what people are going to think when it's like anyone that would any have anything negative to think about the industry that you're in is so far from being your ideal buyer shouldn't consume even two seconds of real estate in your mind I take so much Feedback from my clients but I take feedback from clients that love the coaching industry not feedback from people who hate the coaching industry that's not going to help me it's not my ideal buyer not people who

think everything I talk about should be free that's not my ideal buyer my buyer is the person who's bought all kinds of coaching before and is really wanting to have Next Level conversations take their Business to the next level take their relationship to the next level take their emotional intelligence to the next level so I have got to speak to the non-resistance people so why is this hard because it should be simple Bas on what I'm telling you but here's why it becomes hard because we have resistance about believing that those people are watching us

so if you have actually ever had the thought my audience doesn't have people that care About what I sell the people who watch me on social media don't care about what I'm talking about if you've ever had that thought say me in the comment section Britney says this is such a light bulb moment for me I've been worrying about what other people are thinking and I didn't even realize I was doing that well fantastic I'm very happy I could help so we don't we project we imagine we Say I have resistance to social media I

have resistance to social media but I mark it on social media I have resistance to emails but I do email marketing I have resistance to to live streams but I believe I should be doing them more I actually buy everything I buy from live streams I have resistance to this I have resistance to that in my business and I wonder why I'm not attracting with effortlessness and flow Clients in non-resistance in order to attract non-resistance we must be in non-resistance so this is one of the greatest breakthroughs I ever had just going to move my

leg it's getting numb okay this is one of the greatest breakthroughs I ever had when I was building my brand I realized that every time a mentor or a a coach or a person on the line would say something that I felt I couldn't do like I was I I wasn't Good at it I would feel scared of doing it and it would feel like what if I fail but whenever a coach a mentor a person on the internet whatever told me what I should do and the feeling in my body was like no not

because I'm afraid but because I don't agree I was in resistance and I'm not wrong about my resistance and it doesn't mean that they're wrong in the way of teaching or selling or marketing but it means it's not correct for me in the Same way it'll never be correct cor for a person who doesn't wear makeup to buy your makeup in the same way it isn't correct for a person who doesn't believe in relationship coaching to buy your relationship coaching in the same way it doesn't not correct for a person who doesn't wear jewelry to

buy all your jewelry the resistance isn't wrong we're not trying to change people out of their resistance we're not trying to coax people out of their resistance we're not Trying to push people out of their resistance we accept and we don't judge the resistance so what I realized is if I I faced my fears in the things I was afraid of but I honored my resistance where I had resistance I would create a business where I only really did what I totally believed in and I would get better every day of my life and I

would attract people who loved what I sell loved what I talked about and who became more and more Desiring what I'm selling every day I would be a match for the very clients that I want wanted so when people told me I needed I had to learn how to do email campaigns like 14 emails a week not with every hour there's got to be another thing and another thing and it comes with a link and then an upsell and a down sell and all the things and my body didn't say fear my body said no

that's not my brand that's not my Brand that's not what I get when I shop at Louis Vuitton when I walk into Louis Vuitton they don't send me 76,000 emails when I leave that's I want my brand to feel more like that so no I don't want to do it but they said but Melanie we can't help you unless you do that that's what you have to do and I said okay well then I'll figure it out myself thank you I'll figure it out and so I knew I'm in resistance to this even if I

try to do it when I'm in resistance to it what's The point so I started to contemplate what can I do instead speaking on live streams I had fear about speaking on live streams and one of the real reasons I was afraid is because I'm actually French Canadian and I had a strong French Canadian accent when I spoke English and I didn't have the flow of English that I have now I was used to speaking finglish you know you speak in a lang when you speak two languages I don't know if anybody here is bilingual

But you speak two languages whenever there's a word missing that you want to say you just say it in another language and so when you speak two languages it's rare that you speak one perfectly or eloquently and so I was afraid of going live because every word I didn't know what to say or every time I got stuck going uh or couldn't think of the word I got so nervous and I got flustered and it would knock me out of alignment so I was scared of the live streams but I was Not out of alignment

with the live streams I was not resistant to the live streams I was just afraid that I wasn't good enough so I decided to get better and this is where a lot of people have resistance to getting better and this is where I would like say if you've got resistance to being better you're probably on the wrong live stream because everything I believe with Alpha fem is that if we get better at the things we have no Resistance about we're just afraid that we're not good enough if we get better at those things and we

honor the things that are not meant for us we become excellent at the things we work on and we can defy all the odds I didn't know how to write copy for a website I didn't know how to put all my thoughts on one page I didn't know how to do that but I could write art posts that touched people and brought people One Step Closer closer to figuring out if I was The right Mentor for them I could write posts but I was not good at writing email emails so I never sent an email

I was good at writing posts but I couldn't sit down and figure out how to explain everything I do on a on a web page on a and build a website and an About Me section so I've never built one to this date I still don't have one like my team is working behind the scenes diligently but we've been trying to build this this website for years and It's long for me to get the copy in it's long for me to do it but I will have built an almost hundred million company this year we

will have done a $100 million without a website yet and this is the first thing people told me if you don't have a website you have no credibility is that really true though I had resistance to that if the thing I have resistance to is the only way then I've got to find another way and so it made me willing to go and find Other ways and I found a way to use my brand in ways that just have completely transformed the internet I've really just used Facebook and Instagram we very recently opened a LinkedIn

presence but like Facebook and Instagram alone using stories and the grid and the DMS and I don't ever send DMS out first I've never called messaged a person in my whole life I have a way of doing business That's so different but it tends to work for the people that are very similar to me people who are similar buyers to me people who have similar beliefs than me people who have resistance to the tactics where you have to do anything that doesn't feel natural or real or true anything that feels like you're trying to push

a person or manipulate a person or push it like anything that does doesn't feel like they want it you Can't do it resistance uh uh no I have the techniques I've got the way like I have the most incredible business model I believe for myself that I could possibly have and in trusting my way and in not forcing myself to do things I had resistance to but in absolutely facing my fears and the things where I had fear and getting better I've created a brand that is both at the same time world renowned and Global

I've built a global brand that People know all over the world but it's Al the world's best kept secret no book no interviews on on on CNBC or wherever people get interviewed on no you know front page of Forbes magazine or you know no recognition from the places you would expect a $100 million brand to get recognition it's still if you know you know kind of brand and I've Loved building this and I'm sure like once once we celebrate that $100 million Milestone I'm going to I'm going to want to have a new challenge for

sure like the story of building a brand like this to $100 million the way that I have is the coolest story like this will be for the rest of my life my greatest party trick I'm so proud and not just my brand but all the companies that I've helped scale but the thing that people don't want to tell you the thing that people don't want to say when they're selling you the the the T the tactics and the you know Here's the here's the system and the method and the the way and the framework and

the seven steps like the thing that people don't want to tell you is that you have got to work on your resistances and your fears in your life to figure out where your nose are and where your I'm scared are and you have got to become stronger in every sense of who you are in order for this to work and I will tell you it's so simple the clients of mine that have made the Most money are the people who are the are non-resistant non resistant to learning and getting better and non-resistant to my my

ways and the people who have made the least amount of money are the people who are resistant to my ways who are like no just tell me step by step exactly what you said but what what do you say just tell me what to say and I'm like that I want to develop your unique voice but what what would you have Said the ones who are resistant to discovering themselves the ones who are resistant that they don't they are like nope I'm not meant to do the my own thing or I'm not meant to do

it this way the people who are resistant to me or the people who are not willing to get better resistance to getting better how long is it going to take does it matter let's do our best it could be faster than we ever thought possible but what if it doesn't work I don't how is That even a possibility well what if I never get better how is that a possibility resistance resistance resistance so fear is normal but courage is required people will sell you the Quick Fix thing but what they won't tell you is if

you're resistant to this method and you don't face your fears it will not work for you and this is the truth across the board does not matter what thing you find if you are resistant to The method and actually feels uh-uh to you it will never work and if you are afraid but you're not willing to face your fears you're not willing to find your courage it also won't work not the way it's supposed to so this is why for me in Alpha FM as much as it is about teaching you it's about having these

kinds of conversations with you where it's about your mind it's About your willingness to see a little further than just the first limitation you tell yourself nobody watches my stuff nobody cares about what I'm saying nobody likes what I'm saying I don't have buyers only my family members and my friends watch my stuff nobody has money in my audience people don't want to spend on this right now the nobody's making money about this right now all of this is resistance so you've got to really look Like am I resistant to grow is it true and

it's really out of alignment for me or is this just a fear and I'm causing that to be my resistance and really if I could just be a little braver a little Bolder and a little more matter of fact there's nothing that I cannot do there are people who are resistant to the thought that anyone can go from0 to multi-millionaire there's a lot of people who resist that and they'll say Things like the fact that you tell people that a person that's making barely anything could become a millionaire eventually is unethical and I say okay

but there is too much evidence for me to stop believing that because I've seen it but there's a way that those people are the ones that went from zero to making multi-millions they all have had things in common what they had in common is they knew that the real State They were supposed to be in was not the state of poverty and was not the state of questioning and was not the state of doubting the state they were supposed to be in was the state of succeeding they just didn't know how to do it yet

and they didn't know how to do it like I'm not good enough and I'll never succeed they didn't know how to do it yet like I've never learned they didn't have resistance to learning they had Fear but they had no resistance to fear they said I'm freaking out okay so what do I do okay oh my gosh they failed and then they said that was a flop how do I handle these feelings and they dealt with the feelings they course corrected they pivoted like people who fundamentally understood what it takes to become better at something

and when you watch people online and they share testimonials about any kind of person no matter what it is You'll have people saying that didn't work for me I bought that and that didn't work for me but how much resistance did that person have when they took the program how much unwillingness did they have to face Their Fear when they took the program we don't know I bought that makeup and I never wore it but how much resistance did you have about buying the makeup before you bought the makeup how much fear did you have

about What people would say about you if you wore the makeup that makes it so different then I wear this lip gloss every day the non-resistance is what makes the difference the willingness to face your fears is what makes the difference and so I've really figured that in my business it's part of the job for me to help you face your resistance in all the things there's resistance the minute you've got to do something that you're Afraid of or that you're uncomfortable with or that you're completely out of alignment with and you've got to decide

whether you're completely out of alignment with it or if you're just scared and why this is so important is because if you're out of alignment with it it's your job to leave but if you're scared and you want it then it's your job to stay and figure it out and work on it and become Brave in the same way that's your job in Anything in life if you're completely out of alignment with relationship coaching well then walk away from the group of relationship coaches if you're just scared to put all your effort in and still

fail your marriage then maybe lean in a little bit more because it might be your fear of going all in and still not managing to save your marriage that's causing you to not work on your marriage at all regardless of the relationship coaching our resistance Says so much about our internal State our courage our power our leadership so to build a million doll brand you have to have no resistance to having a million dooll brand you can have fear about building a million dollar brand you can have I don't know what the heck I'm doing

about building a million dollar brand but there can't be resistance to failure along the way there can't be resistance to being the least knowledgeable person In the room for a minute there can't be resistance to doing it before it makes sense because like when's it going to start making sense there can't be resistance to whether or not it's worked for somebody else or not for somebody else it's not about anybody else it's about you and it's just got to be like if I want this then I've got to do it and I've got to put

myself in a place that doesn't trigger the resistance and so this is how I have created my Business is I've said look I don't change what I talk about whether it's free or whether it's you know like my highest ticket stuff it's not like I'm changing what I'm talking about but there's different things that I know are valuable at the beginning more and then they're all so valuable in the middle and they're all so valuable as you're scaling and there's other things that are really valuable at the beginning and then less valuable as you Go

and then there's things that are super valuable in the in the middle but if you've got resistance at the beginning you won't even be able to hear them so this is how I created my business it's like three stages of resistance if you may if you're like oh my gosh I want to learn how to do this I'm terrified though I know I'm supposed to run my own business I know I'm supposed to do my stuff but like how would I ever justify being in one of Those things you know if you've ever heard of

someone spend half a million dollars on private coaching and you're like I would never in my whole life you have resistance you have resistance because you're not able to imagine that you would ever be in a situation where you're making a million dollar a month $2 million a month and that having someone in the world that knows how to hold that with you would be the greatest asset in the World that's why my pay my clients pay me half a million dollars for a year for private coaching it's not because they don't know what they're

doing it's because they do know what they're doing they've got a hold multi-millions of dollars coming into their businesses every month and navigate a whole team and navigate their clients and their lives and everything and sometimes gosh does does it feel good to just melt into a call with me and ask a question and Get to brainstorm with someone who gets it h thank God for you okay yes I got the decision I Got It Made I got it done we did it okay yes this makes so much sense taking action going for it instead

of procrastinating because there's a million other things on your list of things to do but I have people that tell me every day that's insane I would never spend that amount of money that means you have resistance to making multi-millions of dollars a month and The fact that you might want support at that point there's a block there that's okay but that's not where you're playing right now so it's not meant for you some people don't even understand why you would spend your time here they would say I would never spend my time on a

Friday listening to a girl on a live stream in the dark what's the matter with you why are you doing this to yourself is there anything on Netflix I would never spend my Friday watching This you're crazy and for you you're like I don't this is brilliant I'm so grateful that I have this I have not no resistance because it's free I can do this and other people would say you know I won't watch the whole thing but I have been looking for a mentor I went in and out I like this girl as soon

as she says what the offers are I'll start moving right now it's a lot of information I've got a lot to do I'm running my own Business but I like it I love it and as soon as I know what the offers are I'll be buying something everyone is different some people wouldn't even turn on the camera to watch me some people have five pages of notes from this master class some people have already decided they're a buyer my job is just to speak knowing that you all have different levels of resistance knowing that that

has nothing to do with my business or Alpha fem and That level of conviction is what has made my business grow and grow and grow to not take it personally to not make anybody wrong what how much how much is this how who would spend that a person that is in non-resistance to it that sees the value of it and that respects it needs it wants it I have no problem with people not understanding the pricing it just means they have resistance to it so as I've built this the levels of Coaching I don't do

it like if you're an entry-level person you will come into let's say we are alpha femine all the things that you're going to learn in my membership are really baby nugget chicken nugget things very simple very easy it's not like that it's these are big things same as this master class this master class is a big conversation this is as valuable for someone who wants to make $5 million this year as it is for someone wanting To make their first $100,000 here this is just as valuable but the difference is that when it's free you

don't have the resistance about money and so you can listen to what I'm saying when your resistance softens a little bit and you're like I want to invest in myself because I believe in this I actually understand this I understand this woman is running a business and I can see that if I have a business and I have a mentor and I'm Actually paying for this I'm going to show up I'm going to learn from it I'm going to see it like it matters to me I don't have resistance to paying let's say my membership

my membership Al we Al ofm is 222 I have zero resistance to paying that that that sounds perfect for me and I can cancel any time I have no resistance to the price I want to do it every single thing I teach in there you'll be able to listen to there might be a few things that are not your style Let's say the broadcast Master Class where you learn like how to speak social media all the things you might be like well I never want to do that so I won't watch that you might have

resistance to something like that but it wouldn't be going all over your head because there's no resistance to the coaching it's at a price point that you're willing to accept and to listen to but when a person is meant to do really big things they will have resistance at a lower Price point and I don't know if this has ever happened to you before in your life but like let's say I go to the restaurant and they have caviar on the menu caviar is like my favorite thing it took me a while because I was

resistant to caviar for a long time but I was more so afraid of it it didn't feel like no it felt like what will this taste like fish puree no thank you uh but people I respected told me this is how you got to do it here's how you got to eat it You're going to love it and then I tasted it and I was like o this is lovely so I love caviar but if I go to a restaurant and there's caviar on the menu for $2.99 I'mma feel a whole bunch of resistance it's

going to be like who would ever eat caviar that cost $2.99 do you want to leave on a stretcher are you insane I would never who would eat that I have resistance to the lower Price I don't drink a lot of wine but when I drink wine I drink expensive wine if some if I saw wine that was $5 a bottle I would probably just not drink it I'd say I'll have water so I can tell the difference I can tell the taste I'm bougie when it comes to wine I can taste it I have

resistance to the $5 bottle of wine but some people have resistance to the $100 bottle of wine who would spend $100 on a bottle of wine I can't even tell the Difference someone else say why would anyone drink a $5 bottle of wine I'd rather drink sock juice like why would you even spend $5 I'm in absolute resistance the lower price is the resistance and so there are people who just wouldn't even enter a $200 mentorship program because they're like there's no way I'm going to get expanded the way I'm supposed to in something that

costs $200 what else do You have I I am in zero resistance to the price point I want to be surrounded by people that are in zero resistance to the price point I want to talk about things at at a level that really pushes me I want to push my fear I want to grow well that that's a different thing then I have the alpha F experience that's $1 4,444 a year or you can just pay $1,444 $44 a month to be in it people will say who would spend $1,400 a month on coaching and

other people are like well My coaching is $5,000 a month so this would be a drop in the ocean for me and I'm totally in this is the greatest thing I've ever heard in my life a year with Melanie I get to pay $1,444 I get access to all of her programs I can have her speak to me like this about money relationship leadership feminine energy confidence Charisma identity work like every single topic of conversation I I value in my Life I can speak to this woman at this level and it's going to cost me

$1,400 a month who wouldn't be in this have you guys all lost your mind you need to be in this now everything for this price you see what I mean and so I don't worry about my pricing because the right people end up in the right place and there is no it's cheap and there is no it's expensive and there is no who would and who wouldn't because the perfect people end up in the right Place and so then I have House of O which is going to it's $220,000 now and it's going to go

up to $25,000 in February on the 1 of February and so it's like what is that well that's a mastermind so I get to coach you we have conversations back and forth It's women from all over the world you get access to the alpha FM experience plus the mentorship it's application only who would spend $25,000 just to speak to this woman somebody else like what take My money right now but I've never made fun of anybody regardless of their reaction to me and I think that this is something I've often seen in every kind of

industry people who I've seen this you know the five the person spending $500 is like can we have an appointment to go over the details because this is a really important Financial move for me and the $50,000 person says send me the link and I get that but the thing is the $500 person is In resistance around money so if you're going to offer something that's $500 you have to respect that people have resistance around money and you got to honor the people that have resistance around money so I I honor resistance because I had

it I know what it takes I know what it feels like to go to the supermarket to go to the grocery store and come back with like seral pasta and milk and have to put the milk back I know what that feels like I've been with No money I know what it feels like to look at anyone spending any money to just talk about life and how it could be better and think it's a sham and there's no way this will help me so I don't have resistance when I hear that from people I've been

there but I also know the value of super high level mentorship and I know the pressure of running big businesses and I know that we're not trained for this I can tell you firsthand when things get tough there's Nobody in your family unless you you weren't you know the first one in your family to to change everything you'll turn to your family and you'll say oh my gosh this is happening and they won't know what to say they'll love you the the they they'll feel sad that you're overwhelmed but they won't know what to say

you know a lot of my clients the women are the main bread earners like you turn to your partner and you say I don't know what to do I need you to help Me can you think with me and they just freeze they don't know what to do they don't know what to say they don't they don't know they don't have the gift you have your friends don't get it nobody gets it and you're supposed to hold all your employees you hold your company together and it's like where do you go unless you come from

a family of very wise business people with all the right connections everything is stressful things from Taxes and making sure you're doing things properly in business that way all the way to like you know discrepencies with clients or or employees or even just in your mindset your own pressure your thoughts your fears like it's a big deal and most people play smaller in life just because they misunderstand their resistance they think it's resistance instead of understanding that it's fear and they just get completely stuck in that and they don't go the Distance so wherever you

are whatever you want to build even if like your dream is to build a $100,000 a year company that's spectacular but you'll have different kinds of resistances to life to mentorship into money to a person that wants to build a you know $10 million company this year a lot of my clients have a goal of eight figures for their business this year that's almost a million dollars a month those are different fears different Resistances different things they want to talk about different thoughts in their mind and so when we can just kind of respect that

this is going to be a journey for we're all women we're all super worthy and super able to build the thing that we want as long as we understand the difference between our fears and our resistances that we learn to honor our intuition and ourselves and that we face what scares us and we actually learn to grow and that we don't Try to do it all alone just for the sake of being the one best I believe so deeply that the the secret to our Ascension for women to have big money in their hands for

more power more influence more money to be in the hands of women what we really really need is more collaboration more Sisterhood more mentorship more shoulder-to-shoulder less one best and more one of the greats kind of energy like an entire generation of women who changed History because they said so because they were strong enough to face their fears and they trusted themselves in what was an absolute no and what was an absolute yes for them and they went for it and that's what I really believe in so tomorrow we're going to be talking about about

marketing advertising we're going to be talking about selling a little bit but a little bit more on the last module so what I want you to really think about today as as you hang up here Is where have you been speaking to people in absolute resistance and completely sabotaging only then just to say that you don't have a good audience and people don't listen to you and people don't watch you and people don't care about what you're saying when you've accidentally actually just been consistently speaking to people in resistance trying to change their mind instead

of thinking of the most non-resistant person you could be Speaking to and doing your absolute best and spending your time and energy becoming better at what you do and delivering worldclass service worldclass product for your clients Gathering extraordinary testimonials getting present to how important your work is so that you can sell it with conviction and certainty that what you sell will sell and that what you deliver will excel when you can do that you're building a million Brand so I'm excited for tomorrow now we're going to be drawing another winner for today so if you

have not shared this live stream yet and you feel like someone deserves to hear this conversation I'm doing this for free I'm doing it for free number one because I think that some people the only way they'll ever hear me talk is I have to take the resistance of any money at all off the table it has to be free Or they'll never hear word I say and so I make it free for the people whose resistance is money but the other reason I do it is to find the people who are my people who

are actually supposed to be in House of O my Mastermind or the alpha fem experience with me or even to get started in the we Alm membership people who are really ready to build big businesses and movements in the world they're looking for a mentor and I'm the One for them and through these master classes I have found every client that I've ever met is through my work my social media presence my master classes and so your shares mean the world to me if you feel like what I delivered today is valuable for anyone in

business please share and let me know in the comment section that you have so that the team can grab your share and put you in the draw because we are about to share the next winner and the drum rolls Have already started Eileen says everyone deserves to hear this conversation and should thank you so much for that I really appreciate that this conversation is gold Unity collaboration Community networking Innovation the way of the future Independence sovereignty with coming together and and concentric circles oo I love that that's beautiful Eileen says thank you so much I

shared on Facebook and I'll see you in we are alpha them That is brilliant by the way I love the color of your lipstick what is it it's actually a lip stain with lip gloss on top of it and I bought it one night way too late when I shouldn't have been shopping on Instagram but um I did and I don't even know it's like a no-named silver little thing I don't even know what I bought but I got I got to my house I tried it on I thought i' I thought I looked like

a creature from the dark Lagoon I didn't understand how It worked and then I peeled it off and I looked like some sort of lip goddess so it is lip stain but I don't know the brand but I highly recommend lip stain with lip gloss on top and it holds while I talk blah blah blah blah for an hour and a half okay so thank you so everyone for sharing Kevin how are we coming along with the name names in the draw okay so we're wrapping up Kevin's cutting and typing as fast as he possibly

can this conversation is so Valuable thank you I'm so happy to hear this so again what you're going to be contemplating tonight and I I promise you if you take the time to do this work on your own not just listen to me speak but actually then take the time with yourself sit and think about this have you been speaking to the most resistant people on the internet trying to sell them your thing like the people that have a million other priorities in the world before they would buy what you Selling they don't believe in

it and you're trying to spend all of your time explaining it to them instead of speaking to the people who Trust and Believe in the thing that you're selling more than anything and all you're doing is building your brand and positioning why your company is the one to hire like this will this will create so much more pleasure in your business you have no idea like it's about to be so much Fun and your clients will be so much happier and your quality of life will be happier and your employees will enjoy their job so

much more when you're speaking to the right people it's like everything just starts to harmonize in the most beautiful way so for House of oat I'm actually going to be doing a salon on Monday and what the salon is is just an opportunity for me to speak to you about it and explain how it works but if you're already like I probably Would be in that The Mastermind you can DM me directly and just ask me for the application it comes with a sales page and then if you decide you want to apply you can

apply but just DM me and ask me for the link I'm catching up on replay tonight and my mom is as well I love that that's awesome all right Kevin are we ready people are drum rolling I just saw one more throw it in real quick okay one more he's throwing it in he's coming he's coming he's Coming so the person who's about to win right now is about to win 4,444 in alpab Buck all right this is good on I love that I love that okay Kevin let's do this who is our winner of

4,444 the winner is Michelle Ariana Michelle Ariana oh I've never Michelle m i h e l e Michelle Ariana you are the winner of $444 in alphab BS so excited so tomorrow we are going to be talking about Branding uh not we're going to be talking about advertising marketing and a little bit about selling but that'll be a little bit more on the last module so I look forward to seeing you tomorrow take the time to think about this it's going to make tomorrow's module so much greater if you're already like Melanie I want to

do the alpha FM experience or I'm in for your Mastermind this is exactly what I've always needed just DM me and I'll send you the link it will be My absolute pleasure if you're still listening and you're not sure don't worry about it we've still got two days I got your back in enjoy have the most beautiful evening and I shall see you on the internet if you are sharing this because you're watching the replay uh there's going to be a draw first thing when we start tomorrow as well so if you haven't shared yet

please do tomorrow morning we will kick off with another draw thank you so so so much for your Time and I shall see you tomorrow bye