Hello and welcome to woman Inc today is day two and we're going to be diving into the million dooll brand now if you are jumping on for the first time and you were not with us for day one I would love to know that this is your first live stream if you were with us yesterday let me know that you were here yesterday this master class has the power to do very big Things for your life and for your business if you really listen to it as though you had paid for it although this is
a free Master Class the way that you listen to this information if you decided that you had paid thousands of dollars for this and you really just listened could completely change the course of your business so I really want to invite you to participate as though you had paid for this master class it will make a big difference so when You're jumping on say hi hello Logan Ry Lynn Catherine Laura El Daria Monica hello hello Dagmar hello clodia pretty so good to see you now if you would like to be in the draw for the
beginning of this call because we have a draw early first thing before we begin all you need to do is share this live stream and you're currently watching day two graphic before we draw the team is grabbing names as we go there's still a few People that we're sharing on Instagram so if you do share make sure that you say say in the comment section that you did share so that my team can pick up your name and put you in the draw before we officially draw the first person so I'm seeing Daria saying so
many breakthroughs from yesterday I would love to know if something really stood out to you yesterday and made a difference for you you know what that was if you want to take a moment and Share that in the comment section that's always fun thank you for sharing Marcia this is fantastic lean so good to see you hello Lindsay Alice hello Thelma so good to see you so today we're going to be talking about your million dooll brand and why this is so important to me is because when we're thinking about starting a business and we're
not really looking out into how powerful and how extraordinarily magnificent this brand could be one day we operate it very Differently when I was navigating my business before it became a clear possibility that this was going to become a million dooll business I didn't understand the power of having a brand I did extraordinary work I worked hard I gave it my all but at the end of the day the results were very different than when I established a brand and the results started to Skyrocket exponentially As I understood all the things there is to understand
about Having a brand so why this module is so important is it's really going to have you open your mind up a little bit from I'm trying to open a business or I'm trying to make money to I am building a million dooll brand brand now for those of you who are here and have even bigger than a million dollar brand I know I've got people watching this that already have a million doll brand that are building a multi-million dollar brand if you want to build an eight figure brand An night figure brand you're building
a billion doll brand um you know you want to be just putting your numbers in your mind as you're listening to this training this is the wild thing that I wish more women knew is that it's no longer just weird or rare or impossible to see women succeed in a huge way like it's very normal in some Alpha FM rooms that there will be dozens and dozens of millionaires dozens and dozens of multi-millionaires billionaires in the Room all doing the same work caring about their lives their businesses their growth their evolution their marriage like it's
all the same thing so if we're going to have the same kind of things in life we're going to care about our quality of life we're going to care about our families our relationship our business our growth at every level might as well do it with as much money as we desire to do it it just takes a level of maturity and Strength to handle it and to lead it effectively and that's really what I want to help you do here all right people coming in from all over the place good morning good morning Costa
Rica in the house very cool thank you for sharing um okay perfect good morning good morning hello Milla hello Laurel hello Libby Tina so good to to see you um okay Brianna says for me the key moment from the first session was realizing that we seek the tangible when We're lacking in faith that's huge okay what a shift and approach so good so good so good shared because it just had to be shared thank you Joanne all right so Alpha fem team I think we should do this draw now if ever do you need a
few more seconds Kevin or are you good all right so we are going to be drawing our first draw of the day how this works you will possibly be drawn here today and the winner will Win 200 no 2,000 pardon me $2,222 in alphab so when your name is drawn you'll be able to use that amount towards whichever Alpha FM programs master classes that your heart desires you can even use it towards the alpha FM experience or the house of oat whatever your heart desires so drum roll please drum roll drum roll please Kevin wants
a drum roll you announce the draw they should Start doing drum rolls so that we can do it faster time okay all right drum roll the first winner of the day is winner is Janiah Ward janah Ward hey I know Jani Ward Janai a ward you are the winner of $2,222 in alpab bucks you can use it for whatever your heart desires now there is going to be another draw at the end of this master class today the end of today So if you're watching this and while I'm speaking you realize oh yeah this is
valuable I want to share you can share this live stream directly to your page so if you're sharing the live stream and you're also sharing you're currently watching day two graphic you get extra um extra chances to win so the more you play the more chances you get to win ah ah let's cozy on down and get ready for today's module so the first thing I would like to ask you beautiful Participants of this master class do you feel that you have a solid brand so if you say 10 out of 10 brand would be
probably people on your timeline would be able to recognize what's a post of yours or what is a promotion of yours within 5 Seconds like it's very easy to see what your style is you're recognizable people know your name they call your business by brand name um you're you're recognized by your Brand and your brand has opened doors for you meaning people want to associate to the brand you have had opportunities to present or to associate with other brands because of your brand people want to collaborate because of your brand that would be at level
10 if you're like no I don't have a brand it's really me I really don't know what a brand even is is a brand like a logo and fancy pictures cuz if that's what it is no and also no I don't have Brand that would be zero so if you have anywhere between zero and 10 out of 10 for a brand I would love to know where you stand in this master class and Katherine says my takeaway yesterday was realizing the difference currencies it's not necessarily money it can be time that's huge all right so
I'm seeing some numbers here 6 out of 10 good morning everyone it's a great day it is a great day I want to have a Brand but I don't have one right now okay now just because you do not have a brand doesn't mean that you're not necessarily making money doesn't mean that your business is not viable does not mean that your business isn't successful but in my experience especially nowadays if we do not have a brand in 2025 the way people communicate with our businesses is very different so what does a brand really do
A brand is something that carries a message it carries an energy it carries an understanding of how much you are involved in the creation of your business of how clear your business message is of how clear you are about what you offer it gives a sense of security and it gives a sense of belonging so I want to talk to you about how I discovered the power of a brand in this type of Industry when I first started in this industry I had being the Coaching and mentorship Industry I really had no sense of direction
I really just had done one-on-one coaching I was a life coach all my business was built word of mouth so I did not have a brand but early on I wanted to create a program online where a lot of the things that I was teaching my clients and coaching my clients on oneon-one I wanted to create like um a program that really held together some of the core Principles of what I had been teaching like what kept coming up on every coaching call I wanted to create a program with the best of what seemed to
be a pattern for most of the clients that I had I was trying to figure out how I was going to sell this program because at this point I did not have a big email list I didn't have an email list at all I didn't have a website I didn't have um any anything you know to that everybody else had that Sold coaching programs on the internet I didn't have any of that stuff so I was trying to figure out how I could present my program and I this is what came to me I realized
how do you Market a movie how do you Market a movie is with obviously the actors that are in it so the people that are in it but also whatever the cover of the movie is so for those of you who are old enough to this old enough to remember this it's like going to Blockbuster Video and Walking down the aisles and choosing which movie you want based on the cover on the front of the video and so you look there's certain colors there's a Vibe you can tell it's going to be scary or it's
going to be funny you can recognize some of the actors like based on the aesthetic of the cover of the movie you can pretty much tell what what it's going to be about and that's part of the artwork of the cover of a movie they've got to Really sell it based on the cover especially when people were walking down BL Blockbuster aisles and just choosing movies because of the way the cover looked so I realized that a brand is like the cover of the movie and the the actors being you is whether or not people
say ooh this is starring Melanie and layer I haven't seen this one yet or whether it's like don't know what this is don't know who That is might not pick that one up first so I started creating my brand at first just by branding individual programs of mine I didn't have a brand because didn't have a website and have anything like that but every program that I put out had a specific brand I paid attention to who the ideal buyer would be for the for the thing I was selling and what they would need to
feel about the program in order to get a sense of it to want more information and So the brand was not just a pretty thing it was not just about it looking beautiful it was about creating a cover that would make people want to click to pick it up to say o what is this and then it was my job to create amazing trailers which would you know create a sense of I want to know what's in the movie without giving it all away and this is when Facebook lives start started for me and I
used those as my Trailers so I explained in a not too many details to not wreck the movie what was going to be coming in this program and So based on the PO posts that I would write that would be kind of clips of the movie live streams that I would do that would be clips of the movie The General aesthetic that would represent the movie people get a general sense that I'm the kind of person they wanted to watch that what I was talking about is a topic they would Be interested in that the
vibe that I created and the angle I was coming towards the the the master class or the program was something that felt fun for them and so with very little network no ads and any of the traditional stuff my business started to gain traction and it started to gain traction because people could feel whether they wanted something I was offering or not based on the aesthetic it was like this is my style or this is Not based on my personality on a live stream this is my style or this is not based on my writing
this is my style or this is not and it was so refreshing for me because I all of a sudden came out with this new way of seeing business and life which was very different from all the ways I had attempted to learn it in the past all the cerebral stuff never really lit me up I never got really excited about you know numbers that's not what got me Interested what got me excited was energy and emotion and so I coined what I did the art of business instead of it being this logical you know
how many leads do you have and you got to get leads and then you got to convert and you got to do this instead of thinking about it like that in a way where I could succeed or fail based on I want a 100 leads I want to convert 50 people and if 50 people convert then I'll feel successful Instead of that it was about creating something I loved and I felt successful the minute The Branding came out it was about marketing it in a way that I felt I was doing Justice to my work
of art my program my product that was coming out into the world and when people got it just the fact that they got it felt amazing and the fact that they didn't get it for cerebral reasons they didn't get it like oh this is logical I should buy this Didn't get it because I was making all these big promises like I was seeing everybody on the internet doing buy this and double your income in 90 days and then no promise no money back guarantee no nothing in the comments I was like what why might Market
it like that and give myself so much stress when instead I can just share what the pro why I created the program who the program is for and Mark it in a more artistic way and so what started happening is my Kind of people started to find me the artists the creators the guides the intuitive the people and also the people who had done all of the very masculine approach and we're starting to feel a little burnt out by it because without the magic even the masculine isn't quite as perfect as they Market it to
be if you don't have an IT Factor if you don't have a brand if you don't have something for people to feel about they can still Only just think about it and so it started happening for me is I started to feel alive with my business I started to love creating the name of the the programs the what was going to go in the program the visuals of it every communication that I had made a difference and people started reaching out to me in a very different way and I I didn't know this until people
started reaching out to me saying how do you get people to respond to you like that and I Was like what do you mean so people said well when I post something about my business I get zero comments or interactions like nobody's talking to me I'd go look at their profile I'd go look at their things and it was all very cold and very logical and I said I think they're not talking to you because they're thinking well what are they doing with you what are they doing with your Business and I said they're telling
me how they're feeling about it in my comment sections people were saying this is exactly what I've been waiting for I'm obsessed I love The Branding I got chills watching this I feel like this is for me I want to do it or people were saying this is so ugly I hate it whatever it was like they felt they they were sharing their feelings with me but what happened is instead of it being a cerebral thing it was an emotional thing It was an actual like I love this and so it made me look at
my business in a different lens I realize that there are different businesses on this planet there are businesses that make you think and there are businesses that made you feel and when I looked at the fundamental purpose of alpha FM and what it is that I'm doing in this world I'm really working with people and their ability to feel differently about themselves feel differently about growth Feel differently about long-term success feel differently about failure feel differently about challenges feel differently about everything so that they can have business long term because most of the trendy things
that sell online don't consider long-term it's all about how to have a quick cash injection or how to get a $10,000 launch or a $100,000 month very much so a one-time thing and in a one-time thing you don't need to develop Skills you can just mimic tactics for a onetime thing you can burn out your audience you could you could just sell and sell and sell and sell and sell and sell and sell and sell and have one big month and then people get the memo and they're like pooped out with a cerebral business you
can tell people to do something and say this is what all the people are doing wrong blah blah blah blah blah and be doing Exactly that people won't recognize it for a month or two or three but eventually it just looks like tactics it looks like you're telling me not to do this but you're doing it you're telling me not to do this but you're doing it you're telling me not to do this but you're doing it oops eventually all all the cerebral tactics don't make up for The Human Experience eventually you need to change
tactics because that one ran its course So people are constantly running after a carrot and this is what online marketing started looking like to me and so I realized that most people with businesses online are trying to be marketers and when you have a million dooll brand you're not a marketer you're a brand and and the brand has Exquisite marketing you become a genius with your marketing because you understand your product more than anybody else but you're not a marketer and the difference Between a marketer and a business is that with a marketer all there
really is is the marketing it doesn't matter whether you have a relationship with the people and your mark marketer it's just about the marketing it doesn't even matter if there's a product a riable product at the end of the day you could be marketing marketing and so I felt like I was a different breed a different kind of Person that it I was not a marketer but I had these incredible marketing ideas that felt like works of art marketing campaigns that felt exciting and fun but I didn't just have one I wanted to try different
things with every single thing I did I wanted a different marketing campaign depending on the style of the program I I was launching or even the style of the product because I also have products in My in my business and so I wanted to try different things I don't want to feel like I was in a box I don't want the one thing you got to do this one thing or else your business is going to fail this is the one thing this is the one way I don't want any of that and to be
honest the more people told me that the more I pushed against it I was like w to bet want to bet that that's not the only way uh-uh NOP no no no so what started happening is is Alpha Fem started having a brand it was not the brand it is today I didn't have the resources that I have today I made my own Graphics in canva it definitely didn't have the same wow factor as it did today but it had the same heart and it had the same drive and the same vision and it had
the same purpose which was to really reach my ideal buyer the thing that I realized with Alpha FM is that it can't serve Everybody because not everyone will buy it if it were entirely free like in a master class like this so many more people watch because it's free it's like when you're giving Sharma samples outside the restaurant there's a lot more people picking up a sample than people sitting in the restaurant it's free we'll try it it's true it's free we'll try it and so I had to change my brand approach from it being
something that anyone would want want if it were Free to being exactly what people want when it's a something you pay for because not everyone values coaching not everyone values mentorship it's not actually valuable for everybody so I needed to have a brand that really spoke to the kind of person that this work really really works for but the beautiful thing about artistic branding is that it does not tell people who can join and who can't it gives people a sense of the very sole ways that a Person is that would make this work resonate
with them so instead of it being like Oh if you make $100,000 a year you would want to buy this it's more speaking to like the characteristics of a person the way a person is in their mind and their soul and their spirit and so I started having incredible diversity in my programs people of all walks of life of all ages from all over the world and I started to realize I didn't just want a brand I Wanted a global brand I wanted a brand where I put out the art and anyone who resonated with
the art could choose for themselves whether they came in or not and so I hope what you're seeing right now is that I built a very organic brand not something cerebral that needed to either work or not work something that was based in human connection genuine care a very mature understanding that I was not going to be for everybody but if I focused on my people I was Going to find them the ones who valued this to pay for it because something I had seen in one of the big trends I had seen was people
trying to be seen and doing a lot of things to be seen but in the way that I would explain it the way they were trying to be seen was offbrand for them it didn't really make sense what what they were doing and so they were getting a lot of viewers people watching but the ratio of people watching versus clients was way Off so so many people watching not that many clients and I realize you know what I don't think that I want that I don't think that I even want to have a million people
watching me I want that the ratio between the people who buy and the people who are watching is so tight I want to be able to actually know my followers I want to be able to know my my people I want to be able to make a difference and so I realized that the More solid I was in my art and really knowing myself and knowing what I provided and knowing who my people were that I helped the most my brand became so clear and it completely attracted the greatest people for me and it absolutely
repelled the people that were not correct for my brand so this was on paper this was fantastic because it meant I was not wasting a lot of time with needing even to get on consultation Calls the brand became a consultation call of itself people knew who I was they decided whether I was the style of person they wanted to work with I didn't need to get on a coaching call for them to see or a discovery call for them to see whether they liked my style my style was my brand they could find everything about
what I was doing just by plugging into the brand so it was so much less work for me and because most of the people who came in came in because they Were a perfect match for my art the clients I was bringing in were so much fun for me and it made me able to really perfect what I was offering and to really make it streamlined for my ideal buyers to get exactly what they came for and to to get exactly what they hoped it would be until until my brand got a little bit bigger
and this is when there were more people that didn't resonate with the brand that wished they did and so this Might happen to you in your business at first it seems you're attracting the perfect fit Non-Stop and then all of a sudden you get the people who say things like I wish you didn't just post in these brand colors or I wish that you didn't only talk about women or I wish that you didn't only talk about this or I wish you would talk about this or I wish you would talk about this or I
wish that you would have this or I and then all of a sudden I started what feeling Bad that I was leaving people behind CU I didn't want to leave people behind my whole Vision with my art my whole point was that I would find the people that I was the right fit for and that you know the other people wouldn't mind be like it's either for me or it's not for me but all of a sudden a new category of people showed up which is the people who were like this isn't exactly for me
but I want it to be for me so I would like you to change it in order for it to be For me and for a short moment I got a little lost and I did that and it was one of my biggest mistakes in my career because what it started doing is bringing in people that really were not supposed to be there but instead of them having the capacity to say this isn't exactly for me I don't want it they were saying well if you made it a little bit more like this I would
join if you made it a little bit more like this I would join and I lost my my core brand message For a short season but I learned so much in that moment the biggest thing that I learned and this is really important in this master class is that I had a really hard time feeling like I was rejecting anybody and I also had a really hard time feeling rejected and it was fine with me at first when I thought this is perfect the brand attracts exactly who it's for and it it repels the people
who it's not for but As soon as people started judging my character or making assumptions about who I am as a person because of certain parts of my brand I found myself wanting to justify things like if I wanted a luxurious aesthetic because that felt correct for me but people said oh she's all about the money or she only cares about this well that's not exactly true so let me try to change the way the brand looks in order for it to not look the Way and so this is the biggest message I want to
give you about branding Al though it will have to do with what it looks like you will create a brand aesthetic you will find something that looks the way you your your your soul desires it to look and feel at the very core of it all branding is not about what it looks like branding is about what it is and you finding as many different ways as possible of portraying what it is through your Branding so if you try to make your brand look like something instead of knowing what your branding is what your brand
is and creating different ways to represent it you'll end up trying to make it look like all kinds of stuff for different people it's not just about the money it's not just about the luxury I don't drink that much champagne it's not about this I know it's not just about that I I also like other colors of the rainbow that's not just why and then it Gets feels crummy feels stressful you start overthinking you've got to be willing to have people not love the brand you have to be okay to stand by it without changing
it you develop it over time if you feel like you want to change it you change it but you've got to find a way to connect with this this brand in a way where it's your brand identity in order to build a million Dooll brand your brand identity has to be Rock Solid what I wish I would have known back then was when someone said I wish you didn't post so much about this or that to say the brand is far bigger than that and I suggest that you attempt to see beyond those things and
if it's not possible then you'll probably have blocks about who want I am and my coaching and certain things that I say because I think the brand is the perfect Way to just express yourself if people say I I would want to hire you but you would have to change this little thing about you they're probably going to do that inside of your program as well they're probably going to do that to your product as well because for me when I'm a buyer it's very clear for me if I want something I want something and
if I don't I don't and if I want something but I kind of wish it was something else I also don't buy it and that's the kind of maturity that I want in my buyers so I don't think I leave people behind in my brand I am open to everyone liking it but if they don't they don't and if I wish I would have known this before this is the one thing if I could go back in time and Whisper to the younger Melanie an laer as she was developing her brand identity I would Have
just said stay true to what you know is what it is don't worry about what it looks like to people who are only looking at what it looks like your brand isn't what it looks like it's what it is and then you demonstrate it the way that it feels aligned for you keep trusting yourself so as you're building your multi-million dollar brand as you're building your million dollar brand it has to feel enjoyable for you from the Beginning or else it'll be very difficult to continue building it when I first started putting Graphics out on
the internet they meant nothing yet my brand didn't exist there was no recognition for my brand it's like at first it felt almost silly who am I to think this even matters who cares who cares about my my professional lighting and my profile picture who cares that I've chosen a name for this business that hasn't yet done anything who Cares what I realize is that if we don't care first it tells people something you're starting a business and you want to wasit until they care before you care who's leading this ship so very important once
more I'm speaking to people who want to build a million dooll brand who eventually want to build something over time that is a real long-term viable business that continues to grow with them for years and years and years that gets as big as They want it to be so this isn't just you can't make money on the internet unless you do this you can make money on the internet it's just for me I feel like we it's more important than just money it's money but it's power and it's influence and it's wealth and it's longevity
this is what we need more women having right now not just more money but more power and more ability to have long-term vision and more understanding of business business and How to make a business Thrive and succeed long term and so when you think about it when you have your own business and you are the brand it's very much connected to you to how much energy you have how much passion you have how much enjoyment you have how how willing you are to keep going at it every day how you balance your life so that
it feels like your quality of life is still through the roof and it's not stealing your life Away to have a business something that you can celebrate every day every week every month that there's always something new to say hey guess what new Milestones that's what we really want and so what I loved about building my brand this way is it it has felt every year like a massive celebration I love watching the evolution of the brand in what it is and what it looks like the new programs the new products the new branding the
new digital assets That we create every year I'm so in love with what we're building and what we're making and so it's not just the money because a business that's just the money has to be in some way automated or you end up having just a bunch of employees do the work for you and you just pick up the paychecks but again as I said at the beginning of the master class this is not that type of master class this is not the kind of Master Class for you to go and choose a Business model
where you don't care about it you want to automate it or you just want someone else to run it all so that you can do something else this is for the people who actually want to build something they want to be Hands-On on their business and that doesn't mean that you work 70 hours a day you know it just means that you are not looking to completely delegate the whole thing and not have any part in it because it it fuels you and it lights you up even now After having built the alpha FM brand
to where it is right now I am still part of everything I have a part in every single thing I write all the copy that you see on my personal profile on my websites like I write all the copy my sister and I are the ones that do the my sister has a little graphic team inside the company like we do all the branding she runs everything by me I say yes for everything can we change this little font can we add a little space we're in The zone together we create everything she is an
absolute genius she sees my vision she brings me things I fall in love with and then we we work at them together I'm Hands-On on every single thing I'm hands on on the sales Pages show me okay the font the spacing the colors like I'm I still touch everything because I love it I'm the one that does the master classes I'm the one that does the only selling that exists is the one that I do it's when I make a post when I Make a live stream if I sell if I write any copy an
email like it's it's all my stuff it's all me it's all my voice but I do it in a way that feels like the greatest thing it's purpose work I enjoy it and if there is any part of it that I didn't enjoy I would definitely delegate it but it would be bigger than just because I don't want to do it that's not that's not the only reason I wouldn't do it myself I wouldn't do it because I believe my Clients deserve for every part of everything they touch in my brand to be done by
someone who loves it and so even every single person that I've got on my team loves what they do every time you speak to someone you're speaking to someone who loves what they do every single thing that's being done in the company is being done by someone who loves what they do and I found that that is part of my company Brand what's part of the brand is that it's customer service first very early on I was like I want people to able to connect with Alpha fem and get faster service than like at the
bank like I I want it to you can't even get someone on the phone for your phone company faster than you can get someone to respond to your messages from the alpha FM team like I want customer experience customer service I want a team that's dedicated to this work and that cares about it That's part of my brand but it's not a brand that's about perfection and sometimes people misunderstand like why I I recommend that people have a beautiful brand aesthetic it's not about perfection it's about beauty it's about care it's about expression and so
when I I'm speaking to people who wanting to build a million doll brand it's also like how do you represent yourself how do you represent Your thoughts how do you represent your products do you really represent them in the highest light or do you think well it doesn't matter yet and I think this is the biggest game changer for the women whove really made unrealistic things happen in their lives and their businesses is they decide really early that it mattered so I often hear people online talking about like you've got to invest And you've got
to invest before you're ready I don't believe that I don't believe you invest before you're ready I believe that you invest when you understand that you have to care about your brand before anybody else does you've got to care more about your business and it being a million dollar brand before anyone else even knows it exists because you're leading this [ __ ] and so when I look at some of the clients that have done the craziest Things in my world I'm not I don't talk about those things to say oh you don't make any
money yet invest big so that you can do big things it's not the angle the angle is if you fundamentally feel inside that you are building something big but you're waiting for other people to tell you it's good first it's going to take a long time before it takes off if you know that you've got something good on your hands and you build it then the clients can come and it's so Interesting to me because in any other profession this is not even a question like you wouldn't wait to you know invest in the right
location or the right stove or the right Chef for your restaurant if you're wanting to open a Michelin star restaurant you know you wouldn't wait until like you would go and train to be a Michelin star cook before you even opened a restaurant you would train you would me get a mentor you would work for someone else you Would you would make less while you're learning if you wanted to eventually One Day become a Michelin star chef but if you just want to make money now you can open a little Mom and Pop Shop you
can open a food truck you can open something right now but this master class is called woman Inc building a million dooll brand my expectation is that there's a part of you if you're here that actually wants to have Michelin star brand that is not not just about Making money it's about building something that you are so proud of something that stands on its own something that speaks to the people it's built for something that leaves a Mark that makes a difference and for that you've got to train for it before you're good enough we
live in a world where you're either told you're not good enough and that's an insult or you're told not to worry about not going not being good Enough and just go for for it and I think that the maturity that it took for me to get here was to say I'm good enough for something I'm good enough to start I'm good enough to get on a phone call with a person who expects exactly what my capacity is and exactly what I'm capable of doing with a price point that represents what I can do but I'm
not good enough yet to have a multi-million dollar business I'm not even good enough yet to have a brand I'm sleeping in the Front seat of a Honda Civic like how do I even I'm not good enough for so many things but why do we take that to mean we're not good enough as people I think one of the biggest issues and why sometimes women struggle in business is because it feels like it is a representation of who you are when you fail but what I want to tell you is I don't I really hope
it doesn't become a representation of who you are when you succeed Either you are incredible with or without the business you're incredible with or without the money you're incredible with or without the brand like How Deeply you love the people you love your sense of humor the way that you're there for the people you care about how you've bounced back from difficult times like that's what makes you you but if on top of that you've got a gift and a and a mission if on top of that you want to build something that Means something
if on top of that you want to build a million dooll business a multi-million dollar business a billion dollar business then you get to do that but not because it's going to develop your worth on the planet because there's something in your soul and your calling that says I want to do this I want to do this and you train for that you become excellent like we talked about yesterday you become the best you can possibly be The alpha FM brand as it started was based on I was the best I could possibly be I
always told my clients I will give you my best if there's something you need from me that I do not know I'll always be very honest with you and if I can I'll learn it if you ask me a question I don't know the answer I will learn it I will find out I have become a better person a better woman a better Coach a better Mentor in my business with the maturity of the concept of Being enough or not enough like I was not good enough to build a multi-million dollar business when I started
but I was worthy of it deep down in my spirit I was capable of it somewhere inside of me I was the one to do it but I needed to learn I needed to grow I needed to strengthen my emotional int intelligence I needed to become okay with rejection I need to figure out what my brand was I needed to figure out what I wanted to say and how I wanted to say it I need to figure out who my ideal buyer was I need to figure out all these things and so for a lot
of people you're starting your journey or you're in the middle of your journey or you're at the peak of your journey and you're just like how do I get to the next thing but when it comes to success a lot of the times you're going to wonder how to do it until you wonder how you did it because it kind of stretches you when You're all in I sometimes wonder how on Earth we we got to this but when I look at it it's very simple every day I gave my absolute best I took the
feedback when I was told that things could have been better I took the celebrations when people told me it was the best thing they'd ever had and the best thing they'd ever seen I read the testimonials like they were the most important piece of information ever I took the feedback like it was the most important piece of Information ever I pivoted I grew I got better I learned I mastered things I was proud of what I did I was proud of who I was I never tried to make it look bigger than it was or
better than it was I just celebrated what it was I let myself grow in the public eye I let people see me wobbly and and you know not eloquent in the beginning I watch people I let people see my first branding my first live streams my first offers like everything is still out there for the World to see I modeled growth Evolution patience and my brand grew and it's something that really withstood time through different types of economy through different ways of the world through all kinds of different storms in the world because I faced
those storms when you're your own brand when you create a brand you are the backbone of the brand and what I love about it is It helps us become greater greater in our ability to learn you know I I was think thinking about this before as grown adults it's very rare that in the middle of our life for no reason at all we just decide to become good at something new it's uncomfortable to do that because it really does feel and look and be exactly the same as when we first started learning new things we're
wobbly we fall we look silly we can't Say it properly we it's the same thing like you're just a little baby chicken nugget in the workplace it's the same same thing and we are so uncomfortable with that we prefer to just do the things we're good at but what creates the massive success is that at the level of maturity you have right now with everything you've learned in your life right now you understand what it takes to learn Something new that it won't necessarily be easy that you'll be embarrassed sometimes that you'll mess up that
you'll fail but that you'll also do good and then you'll do better and better and better and better and if you can latch on to that you can build whatever you want our problem is that we're too afraid of looking bad or feeling bad or being overwhelmed or stressed or whatever it is we're not willing to go In the playing field part of my brand is the Courage the transparency and what it's taken over the years to do this I celebrated my first million doll year on the internet on the live streams on the things
going oh my God and you know our first when we crossed 20 million and 30 million and 40 million and 50 million and 60 million and 70 million and 80 million like I celebrated all this Publicly and the people that I meant to serve were so inspired by that growth and that Evolution and the fact that it was in the public eye so your brand doesn't need to be perfect today as a matter of fact if you think you need it to be perfect before you start you will probably wait a little longer than you
need to the compound effect of my work has created something beyond anything I ever thought I could Ever create because what I hadn't understood is that the first brand that I created was perfect for who I was at that point and the clients that I was supposed to serve really resonated with that level of branding it felt like something they could also get behind it felt like them it felt like home it felt right and as I was very dedicated to Evolution and growth my next job was to evolve my Branding now if you always
look at yourself like you're either good enough or not good enough evolving your branding sounds like a problem sounds like your last branding wasn't good enough but that's not how I saw it I saw it like the covers on the videos got better and better the art got better and better so so does mine and as the art evolved and as the way I mastered the way I spoke to people and the more I worked with people and I Figured out who my ideal bu buyer was not just my ideal client but my ideal buyer
then all of a sudden the marketing started to go super smoothly and more people were buying with this approach that I'm going to really demonstrate for you in the whole Master Class including The Branding section I'm talking to you about today the alpha FM brand became so popular and So extraordinary and I didn't have to push anything I didn't have to I didn't run out and and try to get people to come in to come see a thing and say you know get come and join this thing quick and if you join this master class
within this you'll get this and this and this and that like I didn't do any of that I didn't even know how to do that I just would put out Graphics this is my master class this is What it's about people would come my people would come and I became strong enough to handle the people who hated it who said this is not good this is ugly I don't like it you shouldn't be doing that but because it it branding is Art and art is subjective and so some people love it and some people don't
you have to have the spiritual and you know emotional maturity to be able to make it through people really not liking what you completely stand for without swaying If you want to build something permanent and so I built this thing and I refined it over time and so the second iteration of my brand brought in a different kind of buyer and then because of evolution and growth it was time to make that branding better and the next evolution of my brand brought in a next level of client a level of client I could serve I
never went beyond the client I could Serve with my branding I didn't try to wow people like making myself look like I'm something the brand is a representation of the truth but it can be clean it can be beautiful but it's got to feel like you and so I grew and then the brand grew and then my buyers became different and different and different and so from the outside a lot of times people wonder How do you do what you do how do you do what you do but the beautiful thing is when you have
a brand it's not just you doing it a lot of people out there will tell you like they are sales Geniuses and it's because of what they do or it's because of exactly what they're saying that people are buying but that's not the kind of buyer I want I don't want people to buy because I said the exact thing that makes people buy that's not Actually the way Alpha FM works I actually want people to buy because they bought it because they're proud of their purchase because they went shopping and they saw something and they
said oh my gosh I'm freaking out guess what I just bought I bought this and I'm obsessed I love this thing that I just bought I want you to buy it because you wanted to buy it not because I said something that made you buy it so my job is to represent what it is in a way that My job is to represent what it is and your job is to buy it and that changed my a nervous system in a way that you cannot even comprehend from a commission only salesperson who needed to sell
in order to make a living to becoming a person who just found the way to share her business her message in a way that it's your job to buy and all of a sudden my client started to change people have asked me how do you do it $175,000 Mastermind with 2-year weit list paid upfront one fullly year of people paid upfront to join The Mastermind $175,000 a year half a million dollars a year for private coaching how do people pay that because of reputation because of the results because of the testimonials and because of the
resonance with who I am the work I do and the kind of people who like it and See this is the beautiful thing like the kind of people who like my work are all very similar they have common a Common Thread that that holds them together and the people who don't like my work also have a Common Thread that holds them together so it's pretty easy the more people that like my work the more the people that like my work find my work and the people who don't like my work want to talk about it
make sure that the wrong people don't show up it's Like the perfect thing I don't push people I just I've created a product that gets to be bought and so part of the alpha FM brand is that it is a buyer Paradigm brand just something I coined a couple years ago and what a buyer Paradigm brand is is it's all about the people who buy it more than the people who sell it there are businesses that are very much based on how you sell Something and there are businesses that are very much about how people
buy something and when I looked at the brands that really inspired me I realized I wanted to be the kind of brand that people want to buy now this doesn't mean that I don't have any experience in selling or that I'm not good at sales I can write extraordinary explanations of what my work is like I can write Co like um content that really sells well what I'm Saying but at the end of the day I don't feel when I'm doing a launch that I need to sell this amount of things I feel like I
need to say what I've got to say prepare everything I prepare there put my art out there and then the people who are supposed to buy it buy it and this bugged people so much when I started and I said what you need is a brand what you need is a way to communicate that very well expresses who your ideal buyer is and what they're what they would be Buying but not in a way where unless you're selling it they won't buy it in a way where it's in the way that you explain it that
they can find out that that's what they want a very feminine approach and in the way that I've done this business I just have a lot greater quality of life I think and I attract very different people Alpha fem attracts very different clients people who don't really want to be pushed or sold to and And you know told if you you know if you don't buy right now this is the whole world's going to explode and you'll never be successful and this is the only thing that'll ever work and you're you know this is what
you need to get and people are lying to you and you need to buy this now and like I just never I would have never bought anything like that and so I knew I didn't want my business to be that way although people said this is what you need it's really Important you got to have it I was like there's got to be another way watch me I created something that I would want to buy from and then my people found me and so your brand is going to be what the way you like to
buy if you love to buy with you know the quick buy now before it expires if you love that then you'll do a great job at at doing it like that your buyers will love it you know if you sell if you like to buy in a way where there's major Discounts and you feel like you got a great deal like you your brand will probably include a lot of that I'm more like last minute buyer I'm the kind of person who will think about buying something every day and be like oh yeah got to
buy that oh yeah I've got to buy that and then when it's like there's one left or the sale's over the trunk is leaving the building I'm like ah oh yeah I wanted to buy that like I'm a last minute buyer so I tend To sell last minute I don't have very long drawn out sales launches it's fast a lot of it happens it's like wait what it's already done it's already started what where is it like because that's how I buy I built my brand the way I buy I have fun and I love
what I do and my clients are very similar to me they see it they want it they buy it doesn't even matter if it's already started the doesn't matter that there was an early bird they don't care about That they'll pay a premium to get in if the door's locked they'll be like I'll pay you triple if you unlock the door like I have I have different types of clients I have clients like me so I want I want you to contemplate with this module about your life like what is your brand do you love
a bargain do you love a discount do you love uh you know a popup sale do you love mystery do you love a lot of information like what's your brand and when we talk about brand Aesthetic and there is such a thing as an importance in brand aesthetic it's not because it's like you're trying to show that your brand is perfect it's that you're demonstrating the care that you have for what you've built when you look at the cover of a movie someone a graphic designer created that so that when you looked at it you
could get an an idea of who is on it and what the movie is about it's a piece of art if your profile picture is you know A selfie that you took three years ago it won't stop it's not doesn't make you a bad person doesn't make you unworthy doesn't mean you won't make any business on the internet doesn't make mean you won't ever make any money but it definitely doesn't have the same feeling as I want a picture of me that my buyer will see and feel like this is the person this is a
person that's got a business that I want invest in it's it's like when you're shopping And there's a beautiful store with a a beautiful branded sign over the door you think gosh that person really cared about the aesthetic of their shop instead of a a store sign that's half hanging off half the lights are burnt out and it's like you can't even read the full sign because they're not it's not upkept it's not kept right it's not that nobody will ever go into the store and it's not that no one will ever buy anything but
it changes the way you Feel about the store and so to build a million-dollar brand what I find the most fabulous thing about building a million doll brand is that you build a place that people shop in when you think of a brand if you look at luxury Brands something like Louis Vuitton or Cartier or Tiffany's there's a brand there's all kinds of products in the store people recognize the brand and they enter the store to shop That's the brand I wanted I did not want a I did not want the kind of brand where
I have to stand in the street and talk about my product come in come in come in although that does work and some Brands like it and it works for some I knew what that was not me and people said you have to do that Melanie you have to be on the corner and say come sample this come try this come do this come do this come come come buy this come buy this come buy this it's a discount it's a Sale you want to have it you want to have it you have to do
that or else they'll never recognize you and I said but what if I build a mysterious beautiful looking Shop with a gorgeous sign on top and what if there's a lineup out the door don't you think people might wonder what the shop is then say yeah but you don't you can't do that why not want to bet so I started creating for myself and helping my clients Create the most beautiful stores with a brand above the door that they're proud of and somehow even though there shouldn't be a lineup at the front door and people
say what the heck is that what's that store where is that I never heard of that before where is that I wonder what's in there I wonder what's there and people who are drawn to the aesthetic and drawn To the kind of people they see that are lining outside come and have a look in the store and then I made sure that what was inside the store was amazing and completely in alignment with what you would expect with the sign in the crowd and then people started talking about it did you know about that little
store did you hear about that little store there's a new little store did you see the shop the wind with the light up outside of it all the time yeah I've heard about that People are raving about that do you know what it's about no I don't know but I kind of want to go there but it's always got a line up I know it's crazy wonder if it's all that good but to have that you also have to be able to handle people saying I bet that shop is garbage I bet they pay the
people to stand outside the shop probably not even that good I would never buy in a shop like that I would never buy anything from something like that I would never trust That I would never and then you have to be able to hear that without feeling scared or bad you have to trust your heart it's not what it looks like it's what it is and there will always be people who think they know who you are because of what it looks like on the internet got to stay true to your heart so we're going
to talk about branding and advertising and marketing we're talk about leadership and personal power there's so much left to do here in this Master class this is just day two but what I want you to start thinking about is if your your social media or your website or even just the emails that you sent were a representation of a of a storefront in your business do you think people would stop and say gosh I wonder what that is or would they just walk past it not even thinking it's a business it's okay to have a
regular Profile picture it's just just everyone has a regular profile picture how do I know whether you're a business or not there's some there's an extra level of care about your profile picture why do you have a profile picture like that you must run a business why do you have a cover image like that you might you must run a business it's something that just is an extra level of care that tells people this is the sign above the door in my Business if you want to build a multi-million dollar brand if you want to
build a million dollar business you want want people to be able to tell just by passing in front of the store that there's probably something interesting in there and branding will help that even if they don't know who you are they might wonder what what it is I don't need to know what the store is to walk in I just need to be drawn to it and this is what happened with Alpha fem I Just started attracting the people that were drawn to exactly what it is that I do and it's wild what happened because
the more you do it the the bigger it gets and the better you do it the greater reputation it gets and then the word of mouth is like the greatest thing social media is incredible for Word of Mouth it spreads like wildfire it's absolutely fantastic so I would love for you to consider for yourself right now and Really think have I been treating my business like I'm building a million-dollar brand or have I been treating my business just based on what I'm making right now and I understand the logic I understand the logic of saying
when I make money all invest but that's like a store opening and having the worst products inside and the worst employees that work inside and it's dirty and it's not well-kept and they say well when you guys buy enough Trinkets we'll we'll up The Branding and we'll get a person with a smile behind the counter you've got to see your vision before anybody else does and again at this point I'm speaking to people who want to build a million-dollar brand so if you only want to make a few dollars on the internet a few hundred,
a few hundred, that would be a lot if you want to make a few hundred bucks you know here and there on the internet this doesn't resonate but I'm speaking to those of you who in your soul want something big but in your way of operating you're not owning it you're not owning it and it could be that you think there's something about you you're not pretty enough to have a photo shoot you won't look good you won't look like a supermodel that's not what it's about it's about the clarity of the picture you don't
think your body is right enough for a photo shoot that that's not what it's about it's about the statement Of who you are you're perfect as you are it's not about it's not about how good you look that's not what the pictures are for they demonstrate care professionalism they demonstrate that there's a business there and that there's a reason for the pictures and it creates something so start considering what it would look like just to have a professional picture of yourself in your profile picture and a beautiful banner that explains what your business Is just
start contemplating that your social media when you look at it if if I were to just somehow fall on your social media page would I immediately assume you have a business or would I immediately assume it's a personal profile the thing is we don't if you're not running ads and you don't have a huge team that's running people towards you and you don't have all the things it's you and how you're showing up in the world that's going to magnetize your People from the front seat of a Honda Civic to this year will be Crossing
$100 million in Alpha fem this is what I did I created something that stops people in their tracks and I've helped my clients stop create businesses that stop people in their tracks and we all our businesses look different you'll see my clients have B have brands that are bright pink and bright purple some of my clients have you know bold colors all black and white and red or you know very Bold very like very different than Alpha fem it's not all it's not the color esthetic I have some of my clients where there's writing on
every image everything is very marketing forward and so mine mine is all picture aesthetic like it's it's so different it's not about copying an aesthetic it's about finding your art finding what demonstrates your storefront because the internet right now is ripe and ready for excellent Brands and I want to show you how to do that I want to help you build that and I want to help you build the stamina and the mental emotional strength it takes to lead a business not just to have it but to thrive with it and it's not about going
from zero to a million in 5 seconds flat it's about the journey The Incredible Journey of going and seeing that F those first dollars come in and making those first 100,000 and 200,000 and a million And a million dollars a month and like what what is possible you don't even I don't think I don't think I could have believed it if someone would have told me what was possible for me and so I try not to talk about that too much in this master class to tell you what it could actually become but it's the
growth for you that's what's going to be the best thing no matter how big you are and anyone that's here could tell you anyone that's a client of mine that's making Millions and millions will still tell you that what they love the most is the growth so even when they're making a million dollar a month what they're hoping the bottom of their heart is The Best Is Yet To Come that there's a $1.1 million month coming not because they want to make another 1.1 million but because of the feeling of growth so the building of
a million doll brand is actually the best part you get to to discover yourself Your ideal buyers you understand how you start to understand how this all works you have breakthroughs the money is coming in you're getting the testimonials you're pivoting you're learning you're getting better you're getting stronger you're proud of yourself you're realizing that you're a big deal things are happening like there is so much fun fun on the horizon for you if you see this as a a project for your life a business something that That's yours an impact a legacy in the
world something that changes your family you know I was speaking to my sister yesterday she's going on a trip and she was just telling me like she she was able to put all of all of Frankie or Frankie her her son you know little boy all vac new vacation clothes she didn't even need to think about the price of any of the clothes clothes she just bought them and she was like just the feeling of not having to worry about What the clothes cost it's the little things in your life that start to change whereas
before you look at things forever and budget and think gosh I shouldn't all of a sudden now you get to give what you want when it's like I want to give this and I and I have it and I can do it like it's the little milestones and it's the growth it's the milestones and it's the growth it's the milestones and it's the growth and you can start embracing that right now you Have the big vision of what you want and then you embrace the milestones and the growth you'll be proud and you celebrate every
step of the way so we've still got so much more of this master class to go this is just day two if you have enjoyed this if you feel like someone needs to hear this if you feel like this is the kind of approach to business that probably a lot of business owners need to hear about right now everyone's trying to just push heavy Marketing tactics they're trying to be marketers when in fact they have a real business like if if you are a marketer learn to be a marketer but if you're a business then
learn multiple ways of marketing not just the hardcore Market or tactics because it becomes really exhausting and it confuses people about you and what you care about and what your brand is about people think all you care about is just hardcore money and selling when in Fact you may have a a mission a vision a purpose a product that gets lost and so with this your brand is a rep representation of what you stand for your brand is a representation of what you want to bring to the world and then the money is the byproduct
of your greatness of your products greatness it's like the money comes because you've built something Extraordinary you don't try to build something extraordinary just to make money it's bigger than that but the money comes you know every person this is the thing that's so funny oop something will make a loud noise here in a second uh what's so funny for for me is all the people who told me that my way was not strong enough ended up circling back and ask me how I did it like along my journey so many people that won't work
you need to buy my thing People in my inbox trying to sell me things circling back a few years later being like okay I want to buy your thing because I I Alpha FM has ended up surpassing all the Bro marketers that ever tried to tell me I wouldn't succeed the way I did it like it and in the most seamless way and not because I needed it too and not because it made me think I was better as a person because it did I I've giggled the whole way I thought gosh this is crazy
this is wild I'm so Grateful thank you God the whole time it just felt like alignment confirmation that I'm on the right path and I'm doing what I got to do and it's good stuff like it it feels right and that's what I want for you as well like I want you to have an amazing business but I want it to feel right I want you to be proud of what you built so if it feels like someone needs to hear this please share when you do share make sure you let me know in the
comment section because There is going to be a draw now in a few seconds few minutes and then we're also going to have another one on the beginning of day three tomorrow so if you have not shared yet and you want to be in the draw you can take a minute or two to do that now because then we're going to be putting all the names in the buckets and pulling the the last winner for today and then tomorrow we will be drawing again first thing so if you're watching this on the replay you can
Share your graphic and share this live stream and then your name will be entered in for the draw tomorrow on day one if you're watching or on day three if you're watching the replay um so Deborah says I had a coach tell me that my business model wouldn't work because it wasn't tangible outcomes identity work has the outcome of millions but the thing is this is probably a coach that is more so into marketing than something than anything Else like it is far easier to Market in the traditional sense with tangible results but to tell
a person that the thing that they're good at can't work because it's not marketable in their way I've been told this so many times like I have programs that have very tangible results you know my impact Academy program there's a sales program that's coming out like there's so many things T that have tangible results but then I have things that it's like how do you Explain that that your life is going to change how do you explain that you're going to start to have more confidence in yourself that you're going to start to communicate it
a higher way that you're going to have more like how do you communicate that like in an ad or in copy sales copy it just doesn't land the same way so it's having more resources than just the traditional marketer approach and this is something I really want to be able to to help you with is To open up your mind to far greater than what you've been told so that you can believe in something far bigger than you've maybe ever allowed yourself to believe in so that you can move in your life and create something
that's to your image okay all right Alpha FM team are you ready Kevin are we ready okay I'm giving you a second okay we we'll we'll say from this point forward all the other shares go for tomorrow just so that we can we can Draw because I think we do need to get that done and we've already gone 15 minutes past the hour and I do want to respect your time um okay now tomorrow we're going to be talking about so there's still marketing advertising and um selling and Leadership and so tomorrow I'm going to
see how the com I've been reading all of your comments in here by the way I Haven't had the chance to read today while I'm live but I'm going to read the comments and see where I feel is best to go tomorrow but I know for sure it it's going to be a masterpiece it's going to be one of those topics tomorrow um okay lot is still a lot of shares this is awesome Are we almost done Kevin just the on I just made okay brilliant thank you guys so much for being here I really
enjoy this for You if you can just see this is not just you if you can see this Beyond just who who you are and what you've done so far and whether it seems normal or probable that you at this stage of your life could do something like this if you could just move out of that and start building it you'll realize that every iteration of what you build fuels the next iteration of what you build everything you manage to do makes the next thing easier and everything you do Makes the next thing better it's
like the more people know you for this then when you become that the more people know you for that then the more then you become that it's like you're not not supposed to know how to go from zero to a million the Milestones unlock the codes the Milestones give you the answers to the next Milestone and the next Milestone to the next Milestone and eventually you gain momentum oh my gosh Kevin the drum roll has started without You all right tell us Kevin okay here we go all ready all right from the champagne bucket of
the universe J on Instagram Jenna Monarch on Instagram Jenna Monarch you are the winner of 3,333 alpab bucks congratulations you can use this towards any Alpha FM program or Master Class congratulations um you can be in contact for the alpha FM team to claim those you can use it towards Alpha FM Experience or House of vote whatever floats your boat and I am so excited for you congratulations this is fantastic I forward to seeing you all tomorrow we're going to kick off with another uh draw tomorrow and just so you know your name is still
in the champagne bucket of the universe even if you haven't been pulled yet your name is still in the champagne bucket of the universe and uh for as many shares as you have we keep putting the names in the bucket we're excited We're loving this thank you for being here I appreciate you and I will be emailing you the replay as soon as it's up and ready to go see you soon
