How to Spy Your Competition Through Your Facebook Ads Library (for Europe Only)!

hello Facebook C people I'm costados and today we are going to discuss about how you can spike your competition this is only for European ad account because we have some regulations for European transparency and we can use this in our benefit so for us that we live in Europe we know what gdpr is for all of you that you live in United States or other places gdpr basically it's some rules that the European Union has about the personal data all of the things that started from IOS about the protection of personal data and stuff made

European Union protect the personal data as an Advertiser I don't like it but I do understand that we have to protect people's uh personal uh data but because of that we do have within the library one thing which is called European transparency and we can extract some very good information over there for our competitors in Europe from targeting and other options so let's go straight away to my PC so that I can show you where you can find that and maybe you can see what they're doing and they successful in Europe hi guys I would

like to interrupt this video in order to talk to you about my new mentorship programs and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that is going to fit better your needs and I will hope to see you there so for the purpose of this video we're going to go to the ad library

for all of you that you don't know this is where you can actually go and find the ads that other people are running now because this is just for EU and it has to do with the European transparency and stuff if you don't know how to go here just uh Google uh Facebook ads Library okay and it will take you here the link now instead of Greece for example let's go to United Kingdom because United Kingdom is also part of this by the way and we have European union and United Kingdom uh we don't care

about the other category we're going to search on all ads and we're going to search one of the m uh players on ads which is the RS you all know the wallet it's one of the most famous Brands here what we can see first of all is that we can check the platforms these are things that you can see also on when you're watching ads for United States and stuff don't forget that um over here you have to check the correct uh country okay uh if you're you can put for example all of countries all

over here but uh for the sake of this um example I'm going show this just so that you can see how it's working on the EU you can take many more information you can see if for example this ad is active or inactive the ID that it has on the library this is not the post ID it's the ID that it has on the library then you can see over here the days that it was actually running from May 29 the platforms how many ads have been uh used and all of that these are things

that you can actually see also uh with the USA accounts okay you can see for example if they're running ads only on Facebook for some reason and just try to see what you can get out of that so see summary details and over here you have the different um variations that they were uh actually using for the ads when we click on details over here we have this here uh European Union transparency and over here you can see all the different uh included it says all the different countries that they're actually targeting you can see

the AIDS if it's a broad targeting or whatever of course we're talking about R so most probably the targeting is is going to be broad the gender if they're targeting all the genders they are targeting open over here it shows how many people they reached uh in which ages you can understand by that you can see beneficiary and uh who is the advertiser and stuff let's see maybe something else that it's actually running for uh a longer period maybe 20 to 25th of May let's see this one they had a Father's Day promotion and let's

see the details of that gender all of course very small R again uh it doesn't look like they did spend a lot on this one either let's see if we have anything which is more active this one active so this one started running on uh March 22 let's go let's find something which is Alter this inactive these are active March 22 they were running okay let's see details on this one and um this one doesn't give us details you cannot always have whatever you want let's see this one no let's see this one no it

doesn't give us on the active ones I guess it's giving us on the inactive ones okay so again over here we have open targeting let me find any other Advertiser to see if we can uh pinpoint anymore okay so let's see another example this is Asos all of you that you live in Europe you know it over here we have for example in this uh inactive over here let's see what we have we select this one you can see we have 18 to 65 but this time they're targeting only women sometimes you're going to be

able to find also interests that they're targeting over here but not on this one and let's go here of course these are these are a little bit of you know see 18 to 64 on this one they don't go to 65 plus they just Target men over here and we have all the countries that they are actually targeting so here they are not targeting the whole Europe they're targeting Austria Belgium France ger Italy Netherlands and Spain now for every single person this kind of information is completely unique and how you can use them with your

uh own brand by just saying this to people I have realized that they didn't know that they could see this kind of information so now there's a video over here that uh explains all of that and uh I hope that it's going to help some of you to get except from inspiration from the creatives that you can find because this is the primary reason that everybody's using the ad Library you can just see in which countries they advertising and stuff and maybe have some information that you were going to find by just spending uh a

lot of money you can play with it you can see how you can uh use it and I hope that it's going to be a useful video and I will see you for the closing of the video so guys that's all I had for you don't forget guys that if you want to learn more you can check my book my course my website and of course my mentorship programs and until withit again be creative and bu system [Music]