Have Better Facebook Ad ROAS Utilizing ASC Existing Customer Budget Cap!

hello Facebook C people I'm catinos and today we're going to talk again about Advantage shopping campaigns and how you can utilize the existing customer budget cap first of all a little bit about Theory then we're going to jump into my PC and we're going to discuss about this interesting uh idea that I had and it worked in some accounts because in some others it didn't and I have also the reasoning for that because I analyzed it and I thought of it a lot let me tell you what was my idea Advanced Plus compan campaigns Advantage

shopping campaigns as we call them why do they work well if you do the breakdown of results you're going to see that they are actually taking some of your existing customers and uh the sales from there they steal it they take it they help to get them it doesn't matter they do get some of this and then they expand to a broad audience do we have any doubt that first Advantage Plus shopping campaigns are starting from retargeting audience personally I I don't I think that it starts immediately from that and then it expands to Broad

cult audience and that's the reason that it worked initially and it works really well if you break down these results you're going to see that you're targeting 20% of the spend goes to uh retargeting or um it doesn't go more than 30 35% even if you don't have this uh cup initially a lot of people were actually saying Vantage plus shoing campaigns are retargeting we don't want to retarget this sparked up the conversation of not running extra retargeting CS when you have Advantage Plus shopping campaigns only on your account which I'm doing also in several

accounts in other accounts that is needed I'm using retargeting but if I have U another account which is having items in the comfort zone and um I don't need uh a lot of retargeting let's say I don't need more than 10% of my budget as retargeting I'm just not going to do retargeting at all and I'm going to let only the advanced campaigns are Target my thought process was this how can I utilize the Advantage Plus campaigns more in order to do retargeting but with Advantage Plus so I thought what if I start testing different

cups over here and the one that worked really well for me was the 50% so initially I was targeting 50% by the way by breaking down the results I have seen that it never went to spending 50% of the budget to my existing customers but anyway and uh I was seeing that I was having much better Ras in terms of the other targeting campaigns that they had in the account so now in some other accounts I'm just doing advaned plus campaigns shopping campaigns for cold traffic without any cap and I'm using also one or two

campaigns with my best creatives and maybe a catalog with 50% cap to do the targeting and not at all any or manual campaign CBO so I'm doing everything with Advanced plus campaigns now that we don't have the limit of eight campaigns per country and it's working very well for me now it hasn't worked in all of the other accounts do you know in which other accounts it's actually working it's working only the other accounts that they do have repeated sales a fashion brand another uh store which is having uh people buying again and again loyal

customers and all of that in other stores or in other places that we don't have repeated customers or that uh it's taking a lot of time for people to decide if they're going to buy or not it didn't work at all in smaller ad accounts not in smaller ad account in in other accounts that they do spend a lot but they have items in comfort zone or they have repeated customers it's working really well and it's the best throws that you're going to have of course I'm not overdoing it with a lot of spend but

we can go to my PC I can show you how it's working and then you can test it from the discussions that we had within the inner circle with people there and telling them that I'm doing this uh they have tested it and they told me also that it worked really well in some of their other accounts hi guys I would like to interrupt this video in order to talk to you about my new mentorship programs and I would love if you go to the website you're going to find the link in the description or

you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that is going to fit better your needs and I will hope to see you there so let's go and let me show you what I have done this is another account which is a fashion brand they have uh as you can see here here the the cost per purchase is very low so they have items on the cfor zone and stuff and um as you

can see we're averaging two 2 point something on the cold traffic ads but we're getting this kind of results because this is R targeting which expands to uh broad I'm going to filter those two over here just so that we can be able to uh work better with these two I just wanted to show you the general picture of the other account now let's come here so that we're not going to have any lagging and stuff first of all the CPM I'm seeing over here which is the it's it's on 11 this is on four

this is a catalog ad this one and this is a CPM which is not acceptable for this set account but this is retargeting just so you know in this account we're getting four five 7 five so we do get this kind of lower cpms in United States so this this was one thing that I found interesting but good CPM doesn't always mean good results like this one over here that has a 3 3.97 and we're getting 0.83 it's a new campaign of course we will have to optimize it uh let's go again to filter by

selection to work a little bit on those two so this one is a catalog and if we go inside uh over here we are going to be able that I'm using this a 50% existing customer budget cup now let me tell you if you cannot use this option you have to come here go to your advertisement settings okay and you have to go from here to your audience over here control segments now I would be a little bit careful with these settings because I have my theory maybe I'm paranoid whatever that when you are doing

changes like this if you have a lot of campaigns and advancement campaigns it resets the campaigns so in order for you to be able to use a cap over here you need to use the existing customers of course I'm hiding all of these but just so you know I'm having some different email lists uh from people who purchased I'm having also people who purchas on the last 180 days on the website and I'm having a list from Shopify so this is what I'm putting here only people that they have actually bought let's go back to

our campaigns over here so this is um the catalog one which is doing better and we have the 50% now I explained in the theory before why I believe that this is a good way of doing actually a little bit of cold and a little bit of retargeting it's having better results from other retargeting campaigns I was never able to hit uh fors now don't get me wrong but here we are spending 50 and 50 but I'm not spending a lot of money as I said uh in this specific account on retargeting because in this

account uh with all of the advanced plus campaigns that we have we are actually doing retargeting so I don't need an extra retargeting or an extra budget to it there are other accounts that I'm doing only advanc plus campaigns but I'm doing retargeting especially when we talk about uh High ticket items that people need more time to decide if they're going to buy or not for example I'm having a funnel uh where people are deciding from what we have seen from the lifetime value customer and all of that more than 14 days to decide if

they will buy or not because the item average of the value is on 1K in these cases we are using retargeting as called uh ads because we're doing our normal ads which is also Advanced plus I don't believe in awareness and all of that unless if you're Coca-Cola or whatever I don't believe that you should do uh awareness ads we're doing our normal Advanced plus campaign SS and I have I am I'm using like 40% of our budget to retargeting because when the people are coming I'm actually able to capture them there instead of losing

them after the 7 Days attribution of my cold traffic Cuts advanc Plus so over there while I'm doing only Advanced plus I'm using a very big percentage of my budget to retargeting here I'm using nothing again and again and again not following a blueprint just go and adjust to each other account and just understand what you're doing instead of doing the same thing again and again in all of the other accounts now the whole Theory here was this I'm not doing any retargeting when I'm doing retargeting I'm not getting four rows five rows even while

I'm spending 50 so can I do Advantage Plus and do retargeting at the same time and also a little bit of cold the answer is yes and these are the results in some other accounts like the one that I mentioned earlier it failed miserably because it doesn't have repeated customers over there you need to have repeated customer customers and um this is another one which I took my best creatives from all of my C traffic campaigns and I added them here it's not doing as well as the catalog cataloges are doing really well while they're

super buggy they're doing really well and uh with my best creatives over here I'm having also higher CPM but it doesn't matter because a lot of times when we see some metrics on retargeting we don't really you know consider them like for example CTR let's see what is the CTR here yeah you see the the CTR is uh awful and it has uh three rows for example okay so it doesn't really matter retargeting is retargeting I consider this retargeting I don't consider it uh broad but let's do also this one let's bring down the results

by audience segments over here okay now we have over here existing customers and new customers and uh in the maximum period we can see that the new audience over here it's it's not even 50/50 by the way guys okay which is which is the most interesting thing that they have found about this when I break down the results and I'm using 50% going to existing customers it actually didn't do that okay it actually did only 70 with bad drawers also here and here 46 with bad drawers to existing customers and the new audience uh took

all of the budget now either they are lying and that's that's really strange either they are lying because they want to cover the retargeting that Advantage Plus are doing and on the other Advantage Plus we also have much more retargeting from what we see from the audience segmentation or it starts with some existing customers and then expands to a very broad audience giving you uh sales in terms of frequency normal frequency of something that we see on a called traffic ad uh nothing uh special uh that's my new strategy with 50% budget cup again in

some accounts that we have repeated sales it worked really well in some others that we don't it didn't work at all it failed miserably I think that you should try it and see if it's a good fit for you and if it's a good fit uh just drop a comment below and tell me your experience with it I will see you guys for the closing of the video so that's all I had for you another interesting idea for you to test if it's a good fit for your brand and you're having repeated customers I think

that you should test it and you are going to have better results from a normal retargeting campaign anyway if you want to learn more you can check my book my course my website my mentorship programs the testimonials below my mentorship programs from all the people that they have finished the program and until we meet again guys be creative and be consistent [Music]