hello Facebook ads people I'm costados and today we're going to talk about the Facebook ad agencies and all the problems that they are causing to the market so if you're following this channel you know that I'm against a lot of agencies and there are some agencies that they are doing a very good job but I do know that most of the agencies uh they have a model which is all about on boarding all the time clients not caring about the results that they give and if the client leaves fine we going to find another one
another one another one but this is causing a huge issue for all of us that we're trying to give decent results to our accounts personally I don't take any everyone who comes to me I just see if their product makes sense uh if they have results and all of that and if I can help them but the agencies they don't have this filter and they just take everyone most of the time showing case studies of some of their successes actually uh promoting that they can do the same for everyone and this is causing a problem
to the market because then the trust is being Clos there are so many people that they can uh and if you had an experience write it on the comment I guess that they had a bad experience with an agency most of the times they tell you this and that and they show you an ad account or a case study then they give your ad account to someone who doesn't know about Facebook ads and they start running your ads destroying and we're going to analyze a little bit the different things that the agencies are doing and
why you should be careful hi guys I would like to interrupt this video in order to talk to you about my new mentorship program and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that is going to fit better your needs and I will hope to see you there I do have access on some
other accounts that agenes are working but uh I'm not going to uh share with you I'm just going to tell you what I have seen what I have observed first of all uh one of my friends uh lost one of uh his clients because the agency there's an agency that came and talked to the client and told him that hey we're going to we're going to give you a free audit for example and all of that they told you some things what they have done is that they went there they have actually closed all of
his campaigns and basically what happened is that the whole ad account actually uh collapsed so the agencies that they don't know they just go into another account that maybe it's working there for months years having very good campaigns and then they go and they close the campaigns and they want to push their own agenda or the things that they believe that they know better and most of the times this is going to ruin completely another account second case is that uh they might come because for them it's like a factor you know they get clients
clients clients and by getting all of these clients they are just giving the job to more people so having an agency means that you are hiring people in order to do the job and you're just scaling scaling like this this means that there's no way that you're going to have good quality of services across all of your clients and you don't care about having it you just care about on boarding all the time and just whoever is going to leave you're just going to replace him with another even if you talk with someone on your
own boarding call and you are going to see a person who is the leading uh manager or I don't know someone who knows about Facebook ads most probably you're not going to work with that person the job is going to be delegated to another worker which is going to take him a lot of time to do the ads I have seen agencies not doing changes is to profound mistakes for for months I have seen agencies going and doing even now linkl campaigns content view campaigns traffic campaigns and they retargeting it looks to me like we're
talking for amateurs or people that they don't have the filter to actually hire good Freelancers to do the job on the ads uh manager everything started since the Ty Lopez era and then Iman gazi and all of these people that they said that you can create an agency and just do nothing other people are going to work and you will just onboard clients you know it sounds really fascinating like dropshipping or other models to tell you that it's a very easy for you to make money when you listen at something that is very easy most
of the times there are people that they are going to come which are not going to have the quality uh of actually doing the job and there are a lot of agencies that they are taking money and living there are a lot of agencies that they're just lying about the results there are a lot of agencies that they just don't Bard clients and they don't care about the results and there are a lot of people that they have been mistreated or they have seen their other accounts being destroyed or other things from agencies and then
they have zero trust to anyone else let me tell you that there are fances out there if not me or someone else you know you can find someone who is going to actually work oneon-one on your account without delegating the job to someone else and they are going to communicate with you trying to actually fix your other account this is what I'm doing with my other accounts and this is why I'm against of uh agencies I do understand that there are some very good agencies that they do 360 like creatives all of the platforms and
stuff because myself I'm doing only Facebook and Instagram but even if I started now a business I would never give all of my advertising uh budget to an agency I would just hire Freelancers for the different jobs because I know that this is the best possible way of uh using my own money one more thing that I see really often is that as I like to call it one trick pony uh agencies what they do is exactly the same structure in all of the other accounts using three campaigns one is going to be which is
going to have testing another one it's going to be CBO which is going to be for scaling and another one it's going to be retargeting there are some other agencies that they are even worse and they even do traffic ads or awareness ads and then they retarget these ads and uh we have shown examples of that and the problem is that if you go you are going to see that they have examp exactly the same structure which means that whoever is implementing this on the ad account is somebody who is just following orders or a
blueprint and Facebook ads are not working like this each ad account is different each business is different and you cannot do the same things here and there the problem is that they don't care because if it's going to work it's going to work if not it's not who cares we're going to find more clients if it's going to work they're going to stay more so what the other thing that I see about the structure is that you see in this channel for example we test so many different things from crazy method stack loal all of
that the reason that I'm posting all of this is because I don't believe that they are working in all the accounts I believe that something of all of these things is going to work in another account eventually and it's going to help one person here and there and there that they are struggling the point of having the same strategy for all that accounts is the most stupid thing that you can do because the marketing doesn't work like this the funnels are different the average value is different the cost per purchase for products is different advertising
in Poland advertising in Greece advertising in United States is different how can you use the same blueprint everywhere it's not making any sense and now the most important thing all the agencies are working with three-month contracts five Monon contracts why are they doing that because they are afraid that people are going to leave in the first month with their stupid results and they have a very good story about it you know they say that the first month we're going to do testing the second month we're going to start seeing how it goes the third month
we're going to do that and then boom if you want to leave leave yes but they made money three months in a contract that should have ended maybe in some cases in the first month in all of my contracts I tell to the people that we're not going to work in a three-monthly basis we're just going to work every month and every month you're going to decide if you want to continue or not why because this is the fair thing to do I know it's not enough time and um I do understand the other uh
the other part that says but yeah but 1 month maybe it's not going to be enough I do understand that but on the other hand I do think that a lot of agencies are misusing this uh so that they can be able to imprison clients in three Monon contracts because to be honest with you I also don't like to take clients for one month it's too much work and too much effort and if the client leaves in one month basically you are losing okay out of it but if the client stays then it's very good
because you understand the account you are learning how it's working and all of that so it's less stressful for you this is another disadvantage with agencies with all of this uh contracts and stuff and for me the reason that they do it is not because they need time and all of that it's because it's within their model to keep people for 3 months or it's not going to be sustainable for them because they are losing a lot of clients with the way that they're handling guns so that's all for today be careful with agencies and
all of the lies that they're saying and um there are several people that they are coming to me after they have worked with an agency and all of that the point here is not to get burnt initially okay you know be careful I hope that this is going to help some of you to stay safe uh away from agencies most of them are young kiddos that they just want to start their own business and this is the best model that they can have they go to upwork they hire someone from India or Pakistan without I
have nothing against India or Pakistan but obviously I have seen these people working and I know that the quality of their job uh is uh less and they don't have knowledge they just care about uh doing something basic and taking the money the same thing is happening with them because they want to hire someone for cheap and uh they don't care also about the results it's just another hustle for them so that they can buy their Lamborghini and they can post it on Instagram and pretend that they're businessmen that's the whole problem with agencies right
now that they're being run from with kiddos and small kids uh I would strongly like all of these kidos to stay on the Bitcoin and all of these nfts uh things and uh leave the ads alone so that everyone who is serious with it we can actually do our job but I guess this is a big dream of mine and it's never going to happen on the other hand there's always going to be people that are going to be exploited but I hope that this video is going to save some of you from uh being
exploited from a bad cooperation don't forget that if you want to learn more you can check my book my course or my website and until with me again be creative and be consistent [Music]