The BEST Instagram Ads Tutorial for Beginners 2024 (Full Guide)

In this video I'm going to show you how to create an Instagram ad campaign from scratch I'm going to walk you through the entire Instagram ad campaign creation process right from the beginning so if you've never created an Instagram ad campaign before or if you have but you're not 100% sure that you set up everything completely correctly this video is for you and just for context I own a Facebook and Instagram Advertising agency where we spent more than $50 million on Facebook and Instagram ads generating more than $200 million in revenue for 2,000 plus clients

today so we've learned a thing or about running Instagram ads the right way now one thing that I do want to make very clear before we get started is that Instagram advertising is a skill and you are very unlikely to be very good at it the very first time that you try that first Instagram ad campaign that you Create might not work that's absolutely fine it doesn't mean that Instagram ads can't be really successful and profitable for your business but it's something that you need to be aware of so what I recommend that you do

is you get a pen or paper or whatever it is that You' like to take notes on and watch this video fully in its entirety in a lot of detail and really absorb the information then go back and create your Instagram ad campaign with this video Playing alongside it you can rewatch certain sections and really make sure that you understand it because there are a lot of potential problems and mistakes that you could make with an Instagram ad campaign this video goes through all the things that you need to get right you need to make

sure that you get each and every single one of those right so as I'd recommend you go through this and with that said let's get started so to demonstrate this fully I'm in an example Meta ad account and obviously a meta ad account you can advertise on both Facebook and Instagram this video is very much Instagram focused I'm going to walk you through the entire process now if you don't already have a metad account set up I've got a separate video that shows you exactly how to do that so I'll include a link in the

video description to walk you through that process in case you haven't actually created an account yet assuming that you Have and I think most of you watching this video will already have a meta ad account then you want to come through here what I can see in front of me which is ADS manager it's the best place to create Instagram ad campaigns from you can boost from within the app you can also use the meta business Suite but I'd recommend that you use ads manager instead the way you get to ads manager if you're already

in meta business Suite is to click on these three the lines all Tools um and then click in ads manager which may well be in your shortcuts if not then you just want to scroll down underneath advertise and select ads manager as I've done and you should come through to a window that looks something like this okay so now let's go through the uh Instagram ad campaign creation process from the beginning the first thing you need to be aware of at this stage is that an Instagram ad campaign is broken up into three stages and

you Can see these at the top even though we've got no campaigns created in here I've emptied this out cu this is an example ad account uh we've got The Campaign level we've got the adset level and then we've got the ad level and each one of these governs different things within your ad campaign I'm going to start at the campaign level because you sort of have a campaign and then within that you have the adets and then within the adets you have the ads and we'll Walk through them um in that order all right

so the first thing we want to do is go ahead and click on this green plus create button and this is selecting some of the settings at the campaign level so I'm going to walk through the the important things here so the first thing we need to do here is Select our buying type Now the default is auction if we click on this you can see there's auction or there's reservation now I'd strongly recommend that you go with Auction which is the default auction effectively means that you're going to end up paying the price the

cost that it is to put your ads in front of people on Instagram based on an auction amongst other competitors other advertisers looking to advertise the same people so if people are more in demand users are more in demand from advertisers to Advertiser to you'll end up paying more there's less demand you'll end up paying less reservation Works differently where You can book in a certain price I know that sounds fantastic but it's not because met will often put your ads in front of lower quality prospects because they're cheaper to advertised to um so you

want to go with auction if you want more information about the two buying types then I'll include a link in the description where you can go ahead and and check that out and decide but I'd recommend you go with auction the next thing we need to do is choose a campaign Objective now this is really really important and one of the central premises of advertising on Instagram one of the reasons why it can be such an effective ad platform is that uses AI machine learning to get you the best results possible in order for that

for the AI to get you the best results possible meta needs to know what it is that you want so if for example you say to meta look I want engagement and you go ahead and select the engagement Objective that's going to meta is going to run that ad campaign for you very differently than if you say look I want sales because the AI is going to use all the various data points that are gathered during the course of running your Instagram ad campaign and work out oh okay we know know that we get more

sales if we spend more of the ad Budget on Tuesdays than on Sundays so they put more Budget on Tuesdays we know that the average person needs to have an ad put In front of them five times so instead of spreading all the ad Impressions really thinly across this audience we're better off advertising to fewer people but making sure we put ads in front of them again and again uh we know that people more like to convert at this time of the day within the targeting options we know that this person is more like to

convert than this person so that AI is really powerful and you really want it on your side which is why you need to Make sure that you select the right campaign objective and effectively select whatever it is that you want so we've obviously got the six options here awareness traffic engagement leads at promotion sales the majority of the campaigns that we create and especially if you're an Instagram advertising beginner I'd recommend you either go with leads or you go with sales now how do you determine which one of those two you go with if you

can track the sale Online easily so let's say for example you've got a Shopify store and you're looking to sell product well you can very easily track the sale then you want to go ahead and select sales if you can't and there's a step before that then you want to go ahead and select leads so let's say for example you're uh an accountancy firm right and you're running ad campaigns in order to get new clients for your accountancy services your bookkeeping services things like That well you're probably going to generate leads in the form of

phone calls maybe people filling out contact forms and then you are going to try and convert that person offline you're going to do so with the face to-face meeting maybe with a phone call something along those lines in that scenario you want to go ahead and select leads that's how we decide between the two now where a lot of Instagram advertisers go wrong particularly beginner Instagram Advertisers is they think oh I'll go ahead and select traffic as my campaign objective because I want to get lots of people to my website and they will therefore become

leads if you want leads go with leads because meta is smart enough to work out that certain people are likely to click and you'll get those people with traffic but not actually go ahead and become a lead whereas others a far more like to click and then have the follow through to go ahead and and Become a lead and if you're new to this this might seem kind of crazy but this is why these advertising platforms are so powerful because they can use AI to get you the best results possible and to work out all

this uh information based on u based on the data that they have and the interactions that all their users are making with advertisers billions of times every day okay right so we're going to go ahead and select leads for the Dem for the purposes of This video for demonstration purposes but what I'm going to go through very much applies to sales as well let's go ahead and click continue now you will most likely see a window very similar to this if you use a sales objective it might look a little bit different but the the

idea is the same meta here is pushing us to use tailored leads campaign as opposed to a manual leads campaign now I would recommend that you use the manual leads campaign instead The reason why is that the only difference really between the two is that with a tailed leads campaign you have less functionality there there are fewer options for you to be able to set things up things like targeting and other various settings that you want to have control over now the reason why meta do this is because a lot of particularly beginner advertisers they

make mistakes with their campaign setup that causes harm to their campaigns So Meta has introduced this tailored leads campaign option thinking well if we just don't give them as much freedom and flexibility people are less likely to make mistakes and they get better results and that is true but if you're an Instagram advertising beginner and you are going through this video you aren't going to run into those issues cuz I'm going to show you how to avoid them and what to select instead in which case it's much better to have the Functionality and go with

a manual leads campaign you get a lot more options in terms of what you can do and you'll see that as we go along um but I wanted to highlight this early on because I get a lot of questions from people that say I tried creating a campaign but I don't have this option and this option and this option or my screen didn't look the same as yours when I was going through through the tutorial and it's like Ah that's because you went ahead with the Default and went with Tay the leads campaign or advant

plus shopping the the sales campaign equivalent and you're better off going with manual campaigns when you know what you're doing and I'm going to show you how to do it so you do know what you're doing okay once you do that that's brings up the rest of the settings at the campaign level so the first thing I recommend is just give your campaign a name uh just call it something that's going to to make sense I'm going to leave it as new leads Campaign which is default for now but if you're going to be running

say you know different promotions or product ranges or anything name it because once your campaign once your ad account has loads of campaigns in it and it gets really confusing you'll be thankful that you did right next we've got special ad categories now if you run ads in any of the special ad categories it's very important that you declare it if you Don't your ad account could get disabled and when you do declare a special ad category uh what will happen is basically meta will put some restrictions on what you're able to do particularly around

the targeting who you can advertise to and they're trying to do that to protect their users right so you can see here that underneath the special ad categories header we've got declare if your ads are related to credit employment housing social issues Elections or politics right so if your ads are related to any of those then you need to declare it in this special ad categories section so you can see we've got categories down here you just select from the drop down one of those four options if they apply to you so really have a

think about that and if you're unsure I would ER on the side of caution and go ahead and select the special category that applies I'm not going to do that I think most people that go that Are going through this video won't fall into one of the special ad categories if you do go ahead and select it you can still carry on they just may certain things particularly at the targeting level that we get to that you won't be able to do and that's fine you're just going to have to carry on um as is

but very important you get this right cuz I've seen many ad accounts be disabled uh because they're not getting this right okay right now we got campaign Details we've already discussed this we've got uh buy and type is auction campaign objective here is leads if we click into to show more options as I just did there you can add a campaign spending limit if you want so none's added but I could go ahead and edit this um I could click add a campaign spending limit and this might be a good idea if you're a little

bit nervous about running ads on Instagram perhaps you're new to it you're thinking oh I've heard A horror story where someone setting a campaign up and they forgot about it and it's spent you know $2,000 and I really don't want that to do you could go ahead and add in like look I don't want to spend more than you know my accounts in in pounds gvp but like I don't want to spend more than £500 you can of course always monitor that and adjust things at other levels so we talk about the adset level you

can turn it off at any time that you want but just if you're a bit Nervous about potentially forgetting something you can go ahead and add in a campaign spending limit if you want if you want to I don't do it um because it's not necessary and we're going to be in our campaigns all the time but I can understand why you might want to AB testing that's exactly what it sounds like it allows you to test one thing against another so you could test for example different targeting options at the adset level um I'd

recommend that You don't do that for now it's a bit more of an advanced technique you can run the campaign that I'm about to show you for a couple of weeks and get a feel for things and then you can always look to add in Split testing features like like AB testing so I would leave that the default is to off and I'd leave that off then we've got Advantage campaign budget what used to be called campaign budget optimization and this is where basically you can set the budget at the Campaign level or you can

set the budget at the adet level which is what we're going to get into next you can see that second level over here now the reason why you might want to set the campaign but C the budget at the campaign level is if you've got multiple ad sets within a campaign then what will happen is meta will work out where to put your budget according to Performance so let's say you've got two different adets in one campaign And AD set a is producing better results than ad set B if that is the case meta will

put more of your budget into ad set a now this is absolutely a feature that we used to use a lot because we would have four or five different ad sets within a campaign and we would always have um Advantage campaign budget or campaign budget optimization as it used to be called um turned on but now the majority of the time we're going to go with one ad set per campaign instead so It doesn't really matter whether or not you turn this on it's not going to make any difference U so you might as well

just leave the budget at the adset level um which is the default explain why we now use one ad set and differences it's basically based around the differences that we've seen in targeting over the last year 18 months or so um and how that impacts Instagram ad strategy and the best practice and how we do things okay so that is the campaign level all Fairly uh straightforward the simplest of the the three levels for sure now we want to go ahead and move into the ads level so you can do that by just clicking in

here or if you ever find yourself you know I'll minimize this down to make it easy if you ever find yourself like out at the campaign level and you're thinking how I navigate here you can see we've got campaigns up here we can just jump here and we've got adset and again Met's default naming is New Leads adset which makes things uh easy and we can go ahead and click edit on this and now we've got the adset level so once again I'd give this a name if you are going to be creating multiple adsets

give it something that is representative you know you can easily understand I'm going to leave it as new adset for now but just be aware that nameing conventions get important the more you do okay and then next is the conversion location so this is where we Want to send people to generate leads so they in interact with your Instagram ads where did they go now the default here you see interestingly is instant forms and you've probably seen this feature even if you're you're not familiar with it so it's where you click on an Instagram ad

instead of being taken through to a website or a landing page or something like that instead you are kept on Instagram or just presented with a form where you can enter in contact Information maybe answer some other questions depending on how the business is set it up um that then gets sent to that business that business can then contact you and look to progress you and turn you into a u a client or or a customer and that's the default now if you don't have a website and you're running a lead campaign it's absolutely the

option to go with uh but there are other options so obviously website is the one that most people think of when They're running Instagram ads um you click on an ad come through to a website come through to landing page they can become a lead there or if you're running a sales campaign likewise right click on an ad come through to your Shopify store or another website and they can go ahead and and make a purchase um you've also got messenger you've got Instagram say you could send people to Messenger to send you a message

send people to Instagram to send you a message um and Calls as well as an option now the best option here is going to depend on the setup of your business if you don't have a website you're going to want to go with inst some forms um if you are operating in say the UK or the us we would normally recommend you either go with website or instant forms um if you're operating somewhere like India where we've run campaigns for clients then you are more likely to want to use messenger or Instagram and start a

Conversation that way we found that to be uh a better strategy there and that's just dependent on the users in that location and what they're familiar with and how they they typically like to uh to operate for the demonstration purposes of this video I'm going to go ahead and use website you could use exact same for sales that's what you want to use there and I think that most advertisers is the simplest option when they start they've got a website they Think okay I want to generate leads or I want to generate sales I send

people from the ad platform to my website that's where they convert and that's that's fairly straightforward and you can experiment with the other options um depending on your business and what you want to do with instant forms for example you've got to set up a whole form I'll include a link in the description below though in case you want to uh to work that out and test That option against website but we're going to go ahead and use website now at this point it's a good idea to say that in order to send people to

your website and have them either become leads or sales there and use that powerful AI that meta has got that I talked about to get you as many leads or as many sales as possible for as little as possible you do need to have the meta pixel installed on your website because that's the the the mechanism by which meta can See aha this person became a lead aha this person became a s that data then gets fed back into your metad account which helps you as an Advertiser work out what results you're getting how much

they're costing is this profitable can I scale all that good stuff and it also allows meta to optimize the campaigns and do all those things that I mentioned earlier to get you the best results possible so really important you got the metapixelatron For all the reasons that I've mentioned but that is also in conjunction with the performance goal okay so you can see here that the default is maximize number of conversions and that's absolutely what I want to go ahead and use is the default here but we could change it for example to maximize number

of Link clicks maximize number of Impressions um and that's basically changing what meta AI does what its machine learning process does to optimize your campaign So if I go for link clicks that's going to basically operate like a traffic campaign if I go for reach that's going to operate like an awareness campaign this is not what we want we want it to operate as a leads campaign trying to get us as many leads as possible you can do the same thing um with sales uh the wording might be slightly different on the performance goal you

may see highest volume actually different options within different ad accounts to make it really Confusing um but you want to go normally with the default when it comes to Performance goal then we've got this pixel data so like I talked about we got to make sure the pixel is installed this is an example ad account and the example ad account pixel is installed and set up for demonstration purposes the other video that I mentioned covers that in case you're lost and then you need to selected the right conversion event okay so if we do the

drop down here you can See there are all sorts of conversion events um I want to go ahead and select lead that's the obvious um logical one and what that means is that uh we've got a lead campaign the performance goal is maximize number of conversions we've got the pixel set up and we want me to optimize for the lead conversion event because we could have different conversion events set up for different actions that people can take on our website and we want to make it very Clear to mattera we want you to optimize for

this one put our eyes in front of people that are more likely to do this one this is what we want with this outc campaign um again if you're confused with conversion events and things like that that'll all be cleared up by that that pixel video now I've got a warning here uh your ad may not be optimized for conversions because we haven't received any activity from the conversion you selected at all or in in more than 14 Days that's just because this is an example ad account we've got this set up on an example

website we're not actually running ad campaigns um you shouldn't have this if you've got things set up correctly if you do there might be something wrong with the pixel setup so go ahead and check that out this is just happening because it's a uh example setup then we've got per result goal so a lot of advertisers want to add this in because they think great I could tell Meta look I only want to pay a pound per lead wouldn't that be fantastic and that sounds good but that's not how this will work if you go

ahead and add in a cost per result goal that is unrealistically low your add budget will be throttled you just won't end up spending much money so when it comes to bid strategies I think that it can get really confusing quite easily particularly for beginners so I would recommend you don't include a cost per result goal that is something You experiment with later I have videos about cost per result goals and whether or not you want to use them I think for most advertisers for now better to go ahead and uh and leave those off

okay then we get down here to the dynamic creative section now this is actually disappearing in some ad accounts as I record this you may well not see this in other accounts um the name's just being changed and we still have um this option but again either way it's more advanced Technique Dynamic creative I wouldn't worry about that now it allows you to add lots of different ad creative into one ad and allows mea to to test between the various options it's just not something you need to worry about for now um you can always

as I said experiment with that later on and and once you're more familiar with their platform look to include that okay then we get to the budget and schedule now this is the adset level because we Didn't turn on Advantage campaign budget optimization first thing we need to decide when it comes to budget is do we want to use a daily budget or a lifetime budget now I would recommend that you go with daily budgets now daily budgets allow you to run an ad campaign and have it just run consistently and scale there's no end

date automatically if you put in a lifetime budget you're saying I want to spend this over this period of time that makes things more difficult Logistically if you want to the campaign does really well and you just want to keep running it it also makes things more difficult if you want to scale it because do you create a new campaign with a new lifetime budget or with a daily budget you can just increase the the existing one and actually overall we do see that results are slightly better with daily budgets than lifetime budgets so once

you selected daily budgets the next thing you decide is actually how Much you're going to spend the default here is uh is £220 per day and when it comes to budgets there's normally a sweet spot that I recommend for beginners and The Sweet Spot is don't spend an amount that if you completely lost it and didn't get any leads or any sales it would put you in any sort of financial difficulty or business in any any sort of financial difficulty if you if you're spending an amount that would you're spending too much and the reason

Why is at the beginning this is a skill that you learn and there's a good chance that your first High campaign won't work that's to be expected right doesn't mean that you shouldn't keep going and you can't get campaigns to work really well for your business but the very first time might not work out that's fine um but you also don't want to spend so little that it just doesn't mean anything to your business that you sort of think ah set up this campaign but I Don't really care there's normally a sweet spot where it

won't put you in any financial difficulty if you lose it but um if you did lose it and get nothing back it would still you know sting a little bit and that's great because that means you're going to be involved and you kind of get the the best of both Wells um emotionally right now that amount that sweet spot is going to vary depending on your business right for some businesses it might be a really Small amount might be like a day for others it might be hundreds of thousands right if you're a massive multinational

business then you probably need to spend a really good amount for it to be even worth the time of you and your team thinking about it okay so you can select whatever it is you want to start um as I said start relatively small and then you can always scale once you've worked it out and things have gotten working and it's very easy to then go ahead and Increase that budget um if you're getting great results if you're getting profitable leads and profitable sales just one quickly thing you need to be aware of and you'll

see this underneath the budget section is that the a when you set a daily budget the average would be 20 pound per day your maximum daily spend might be a chunk above that 25 pound per day and it will get you that average over week and the reason why met to do that is because as I mentioned Previously they might work out that certain days of the week um convert better than others and they'll try and put more spend um on those okay you can obviously there's a start date here which has just entered automatically

um say start date in the past but that's just because I've been talking through this campaign uh you can set an end dat if you want I'd probably rather you didn't we don't because I'd rather you want once you created your Instagram ad Campaign you were then in your Instagram account monitoring it not just forgetting about it I think that's really important early on so I wouldn't set an end date but if you're worried about forgetting about it and want to similarly to campaign spending limit you can go ahead and do that if you would

like to okay then you've got budget scheduling um I wouldn't recommend that you use this as a beginner something you can look to add in later it's exactly What it sounds like allows you to you know increase decrease budgets During certain times and and days of the week things like that um but I do think that for beginners it's just one extra complicated thing that you don't need to worry about you may well find over time that you know what we get better results at weekends or we get better results in the week and you

can adjust things accordingly okay so that's through the budget section now we get into targeting Which is one of the big things that you do at the adset level in an area that we've seen really big change in recently okay now most people who create manual campaigns as I've recommended will see this sort of two targeting structure we've got audience controls up here and then we've got Advantage Plus audience and this targeting structure is normally referred to as Advantage Plus audience and it changes things so if you had a dabble with Instagram ads previously and

Now you're getting back into it pay close attention this bit because it's changed um quite a bit so anything within the audience control section at the top that is a hard boundary a hard constraint so if we say look we only want to advertise in this location meta will only put ads to people in that location however anything within Advantage Plus audience acts as a suggestion so if you're saying to meta look I want to advertise people Interested in cats they will put your ads to people interested in cats or categorize as interested in cats

on Instagram but they may also put your ads in front of people that aren't categorized as interest in cats on Instagram um if they think you are more likely to get the sale or get the lead the AI has worked that out and we'll get you the results so there's there's a lot more flexib ility when it comes to targeting now than they used to be and What you'll see is that you might think okay why don't I just put everything in audience controls then because I want those hard boundaries well a you might not

want to do that for performance and I would recommend you don't but B you aren't able to put certain things in audience controls most of the targeting options are in Advantage Plus audience so let's let's go through the process right so in audience controls the first thing you need to do is select the Location that you want to advertis to now this here is defaulted to the UK and that's cuz I'm in the UK now what I'd recommend here when it comes to location targeting is advertise in the areas where you can deliver your product

or service it's as simple as that right so if that is like my business for example as uh Facebook and Instagram advertising agency we our main Market is going to be UK you know we might look to add in uh the United States we could add in say Canada Australia would probably be our largest markets although we do have uh clients literally all around the world in um I think 50 plus countries now which I was looking at the other day which is pretty cool so that that might be a default because I would say

that's going to be 90% of our clients probably come from from those four countries however if you just want to advertis to the one country that's absolutely fine if you can deliver nationally and you Operate nationally absolutely fine it's also absolutely fine if I delete some of these out to advertise locally so let's say for example you know I was a local business and I was based in a town in the UK called Bristol uh Bristol England obviously there are lots of Bristol around the world uh Bristol okay so you can add in the specific

location um and then you could um select the radius around that town city whatever That you want to advertise in so you can see this is defaulted 25 miles but we could change this to just the current city if we only want you know Bristol is a reasonably large city um in the UK so you could just do the current city you could change that to a radius around but you think or 25 miles is too far we want to go with with 15 miles and what you're basically doing here is you're having to think

about what area can we service and um depending on your type of business How far are willing people willing to travel to come to your business if it's a physical location or if it's like a service something like that how far are we willing to travel to see customers and visit them if that's how um your business operates so don't artificially inflate the area in which you operate thinking oh I need a large audience I can't just advertise to my specific location you absolutely can if you only operate within a certain city just Advertise to

that City if you only operate within an hour's driver location just work that out in terms of your radius and add that in um also if you can let's say you're selling products and you can sell products uh Nationwide don't artificially constrain your audience size either by say going we're only going to Target New York because we think that our best customers are going to come from New York so we're only going to T Target New York if you can Ship your products nationally then meta is going to work out that if your best prospects

come from New York they're primarily going to put your ads there but there might also be other people in other cities in fact that almost certainly will be um that are great prospects a metal work that out too using a systems and and therefore that oh yeah so most of the people are in New York but this person over here would be great it's put that In front of them this person in Chicago this person etc etc etc right and then and then they'll go out and work out where else to put your ads so

don't artificially inflate where you advertise don't artificially constrain where you advertise just advertise where you serve your products or Services now for demonstration purposes I'm going to go with back to the United Kingdom which is a default but um but yeah and this location targeting will act as a hard Constraint So Meta won't go outside this um in terms of being able to put you know ads in front of people in other locations right then I want you to click on show more options because we've got some other things that we can do at the

audience control section so we can't set an age range but we can set a minimum age so if I click edit on this you can see you've got 18 up to 25 now this I would only recommend adding in if you're just legally not allowed to add Advertise certain things to people under a certain age like it might be that the product service you sell can't be advertised people under 21 depending and this is going to be location specific as well right so only add that in in those scenarios really otherwise i' normally recommend you

uh you leave them open this is only a minimum age don't worry about excluding custom audiences we explain more about custom audiences later on and it's not something that you Want to do and then we've got languages this now this can be useful depending on where you're advertising so for example you might be advertising in a language that is not the typical in in a certain area so maybe you want to be more specific like the example I often give is let's say advertising in Canada but you only speak French I mean you might struggle

with this video but you only speak French and therefore you can only really do business with French speaking People in Canada therefore you might want to come and add in um French in here as an example right so that's going to depend on where you are most businesses aren't going to need to add in anything in here it's just going to be fairly straightforward and obvious um but that is an option and something to be aware of right now that's all we can add in the audience control section we can't add in interests or demographics

or lookalikes or any of that sort of Stuff that all has to happen at the Advantage Plus audience section and you can see that meta is saying that this is optional you don't even need to provide the audience suggestions as an Instagram advertising beginner I would strongly recommend that you do add in suggestions particularly if you don't have much conversion data within your ad account yet because otherwise it can take Met's a a really long time to initially work out okay who should we put these ads in Front of who's actually like to become a

lead who's going to buy you can give them some direction and kind of get the best both world let meta have the flexibility to work out who to advertise to um because this is a suggestion but also give them some direction to help them out initially okay so if we go ahead and click on audience suggestions here and we can add in some some details so the first thing we've got in here is custom audiences so custom audiences Refers to people that have interacted with your business before warm audiences so you can create a custom

audience out of people that have visited your website or on your email list or have engaged with your Instagram uh profile something along those lines right uh you can also add in lookalike audiences in here which is like a different type of of custom audience that aren't necessarily warm audiences but both custom audiences and lookalike audiences are more Advanced Techniques than I'd like you to start with now so whilst this is absolutely something you want to use and you want to be retargeting you want to be putting ads in front of people that have already

interacted with you before I have other videos on both custom audiences look like audiences they'll be back down in the uh uh video description so go ahead and check that out when you're ready but for your first campaigns to get things set up don't worry about customer Audiences then we add in our age range right so just select the age range that most applicable to your prospects to who you think is most likely to buy remember meta can go outside this so if you get this wrong um it's not the end of the world but

you might be able to help meta out so for example if we're advertising our done for you um Instagram advertising Services we might select an age range of say 25 you know to 55 something along those Lines is like typical we would do have clients that are older and younger than that but that's going to be most typical so just go ahead and and select that option and you don't have to worry about making a mistake here that's one of the really nice things about this being a suggestion is that meta has the flexibility to

go ah okay we think you've got this a little bit wrong actually there are people in this category that you haven't included that Would that are seemingly really interested in what you have to offer okay gender then we've got um all obviously we can go with men or women um I would normally recommend that unless you really heavily skew one way or the other you can just go with all again meta is going to work that out for you if you say 80 or 90% plus one or the other then I would go ahead and

select men or women because again this is a suggestion but um like a business like Ours that you know is not that heavily skewed we would just go with all and a lot of business can do that right then we get into the detailed targeting section now I would like you to add some stuff in here so what's detail targeting it's interests demographics behaviors you can just start typing things in here that sound related to your industry to your products to your services or you can click on browse and go through the various categories of

like different Things interests Etc if you've got the time I'd recommend you do that and you'll find the category that you know let's say you're go into interest and You' be like okay we're in shopping and fashion and oh actually we're in clothing and then you can get more specific yes we sell men's clothing and then you go and select you know men's clothing as one of your interest targeting options which makes a lot of sense right or as I said you can start Entering in stuff here so let's assuming we're advertising you know one

of our offers we want to reach people that are um interested in social media marketing digital marketing things like that so we could simply put in you know uh social media marketing as an interest oh that's a really good point here we wouldn't want social media marketing as a job title unless we're looking to some people that work in the industry um again same with employers you can see The categorization on the right hand side here we want people that are interested in social media marketing that's likely to be your small business owners and people

who who are who are typically good prospects for us although we might decide actually no we do want to work with people who are say marketing managers in larger companies so we might include that but just something to to be aware of um and you don't have to just add in the one here You can add in a whole bunch of options now this is very different from what we used to do we used to have different ads sets with different targeting options so we could test now we're far more likely to put a number

of different targeting options in one adet because of this new structure with Advantage Plus audience where it's a suggestion and meta can put your ads front of other people because of that flexibility it just makes more sense to bring it all into one because Otherwise you're going to have so much overlap between the various sections anyway that you don't really get um as accurate data and if you do have separate adsets meta is going to shout at you and say please put these into one adset uh to avoid audience fragmentation so we might have social

media marketing you know we could have digital marketing uh is probably another example that's going to come up as an interest great uh we could also have some some behaviors So we could have for example people who are admins of business pages on Facebook and Instagram you know business page admins could be could be another example so don't sort of stress about this have I got the right ones have I not got the right ones the ones that logically make sense are probably fine you can add in two six like however many there are in

there there's no sort of we have to add in four no more no less it's absolutely Fine things are a lot more flexible when it comes to targeting now so you just go ahead and add in some I've just added in some that I know work for us as a business we've tested tons and and these are logical and add these in now when you are adding in detailed targeting options and things like that it is normally a good idea just to keep an eye on this audience definition side section on the right hand side

so you can see that we're in the green in the middle Right now the meta doesn't want us to either go too specific make the audence too small or too broad typically although normally they're quite happy with you with you going broad so if for example you're only advertising locally and the population within that local area isn't massive like you're not advertising to the whole of La for example like you're advertising to somewhere that's got a smaller population and you start adding in lots Of other targeting criteria meta might say this audience is getting a

bit more specific so so keep an eye on that but I should say that doing that is far less important than it used to be because of the suggestion element where meta like if you end up with too small an audience because based on your targeting selections of meta goes no no no this is too small we need to expand this out they will just do that whereas before um they couldn't do that and you could Really run into issues and that's one of the reasons why meta brought this in like we Tor campaigns they're

taking less they're taking more control off the advertiser's hands and giving it to themselves to avoid people making mistakes but you're not going to do that cuz you're going through this this tutorial okay um right let's uh let's carry on going before we get into the placement section which is next I want to quickly mention this this switch to Original audience options so in some ad accounts like this one but not all you do have the option to switch to original audience options which goes back to the old setup where we don't have Advantage Plus

audience we don't have audience control R it's just one targeting system they are hard boundaries um i' recommend that most advertisers don't do that because AI don't think it's going to get you the best results and B it's almost certainly going to go away in all ad Accounts at some point soon it already has in a lot of AD accounts particularly beginner ad accounts but they've left it in some of the ad accounts that have been around for years and years and years because I think they don't want the backlash from advertisers going hang on

I used to do things that way why have you changed it this is a nightmare so I would recommend you do that but there is the option in some ad accounts for you to be able to do that wanted to Highlight okay then we get into the placement section so we've got here the default is Advantage Plus placements but you can actually change that so if I go ahead and click on edit you can see we've also got manual placements so to explain the difference between the two Advantage Plus placements is all the placement options

on Facebook Instagram audience work messenger where you can see ads now when you're running a leads or a sales campaign and you're Optimizing for conversions or return on ad spend or highest volume one of the the default um optimizations it's absolutely fine to go with Advantage Plus placements and basically basically let meta work out where to put your ads because they're only going to put your ads on placements where you get leads sales Etc if however you've gone with a traffic campaign because let's say you can't track conversions which sometimes happens or An awareness campaign

again I don't recommend these things but some people do then it's very important you go ahead and click manual placements and only allow your ads to be shown on the highest quality placements because if you've got say awareness uh as your objective meta goes great let's try and put the ads in front of as many people as possible for the lowest price well that means they're going to put your ads on the cheaper placements and the Cheaper placements are the cheaper placements because that's where people are less likely to convert so you'll be really careful

about that so if you go ahead and select uh manual placements you can see we've got the various platforms and then we've also got the placement options if you are going with say awareness of traffic I'd recommend you just go with um feeds and stories get rid of the stuff including the apps and sites um and get rid of messenger And then you just want to go with with Facebook and Instagram now because this is an Instagram ads tutorial and you don't want to run any ads on Facebook U it's not actually something I'd recommend

I think why not let meta work it out again if you run ads on both then meta will see the results from both platforms and they'll go okay yeah we're getting good results on both or we're getting nearly all our results on Instagram so let's not run ads on Facebook they'll work all that out for you and you might end up with a situation if your business is more Instagram heavy where 9% of your ad spend is on Instagram but you also have some ads running on Facebook to just the very best Prospect we see

that all the time but if you did just want to run ads on Instagram you can also go ahead and do that if I could deselect Facebook and now we've just got the ads running on Instagram so that is an option which you May want to do and this is a Instagram ads um tutorial if you just want to run ads on Instagram but you are using leads or sales campaign objective then you don't need to get as specific with um you know with the various placement options you can just go ahead and set it

up like this right so we've now got all the Instagram placement options selected um feeds stories Etc but um none of the others if that's how you want to set things up we Can leave things as they are like that uh to carry on with right so next it's time to jump to the ad level so if I go ahead and click on New Leads ad now once we've got different ads set up you're going to want to name different ads separately so you can see uh we don't need to worry about um that for

now uh partnership ads probably not something that if you're an Instagram advertising beginner you need to worry about yet um or turn on but just know you can run ads With creates Brands other businesses um and these ads will feature both identities you know like both Instagram profiles for example in the uh header you've probably seen whether you've clocked it or not you've probably seen ads that have that feature definitely something I'd recommend like Partners ads are great being able to get other creators influencers to create your ads for you and be that is fantastic

but probably not something you need to worry About um for now I would say next we've got identity so you want to make sure that you've got the right Facebook page and Instagram account selected if you've got mulp ones within your business manag man account again that will be covered in that video that I talked about right at the beginning setting up your uh business manager and getting all that in place um in case you're not familiar with exactly how to do that obviously you want to make sure your ads are Coming from like the

right page the right Instagram account otherwise that would look weird if you have multiple and then we've got ad setups you can see the default here is ADD create ad but you could use an existing post you can just select use an existing post and once you do go and find a post like on your Instagram profile that you just want to run as an ad that's absolutely fine I'm going to go ahead and through and use that's fairly straightforward to Do as well like quite obvious I'm going to go ahead and use create ad

because um I think that's what most people are going to want to do and what you're posting versus what you want to use as an ad probably going to differ um to some extent right Creative Source we're going to go ahead and use uh manual upload if for example you are using uh you've got an e-commerce store U you may well want to use a catalog instead but that's gray out cuz an example ad Account doesn't have that um set up you may want to use a catalog cuz that's going to have the images associated

with your products and things like that but I'm go with manual upload and I still think that catalogs get a little bit confusing for beginners so starting with a very simple manual upload makes um a lot of sense okay format we can go with a single image or video which again is what most advertisers going to start with we could also use a carousel or a Collection Carousel for example is you probably seen where you have like a card of ads so you have like you might have five different cards representing a different product in

each one for example or a different aspect about a service you've probably seen the sort of thing that I'm talking about there but I I want want to focus on um single image or in this case video is what I'm going to use an example here cuz I think that's what most advertisers are going To to start with okay multi Advertiser ads you can turn it off leave it on I used to not like this feature more now I'm a little bit not bothered by it basically what it means where you can see method provide

description says your ads can appear alongside other ads in the same ad unit to help people discover products and services for businesses that are personalized to them so basically your ad could pop up alongside another advertisers ad um a little bit Of extra reach um as allowing you to to do that effectively okay but I you know I won't worry about that too much then we've got this ad sources section um which as of the time we recording this video is very very new not something to worry about just go ahead and pop your website

URL in there uh metal work that out for you automatically you can do um you can get more granular and creative with this later on but just pop that in there for now and don't worry about it You can see as I've done that a preview has popped up on the right hand side um I'll explain more about that as as we go through it but what we need to do is get down to this ad creative section I'll quickly explain what I'm going to do here to to demonstrate this I'm going to recreate an

ad that we're currently running what we typically like to do is match the size of the ask with the complexity of the ad format so if you're advertising a relatively inexpensive E-commerce product image is great really simple ask go here buy uh with a simple ad creative if you asking for something a bit a bit more complex like let's say we wanted someone to become a client of ours uh we're going to want to use video primarily because that's a really big ask um and we need to provide more reasons for them to do so

more proof more evidence things like that so we Ty go with video it is fine as an Instagram advertising beginner to use image it's Often much easier to use you can use free tools like canva to help you create images and that sort of stuff and I will talk more about how to create um high quality creative um later on CU I've got I've got a little uh a little trick for you there but yeah so I'm going to use video for this option if you do have video content already made people are getting much

more comfortable with it a lot of businesses watching this will have that ready to go then fantastic or You might have the capabilities to go ahead and um and produce it now the offer that I'm going to advertise here and the offer is one of the most important parts of any Instagram ad campaign you have to work out exactly what it is that you're going to offer to your prospects to convince them to become a lead or purchase the offer that I'm going to use here is our new course with Community called Facebook ads Mastery

and I'll include a link in the Description to that as well by the way guys it's called Facebook ads Mastery but also covers you know Instagram ad izing as well and it's brand new course material for me and my team it's literally stuff we use to train our staff it's like the best quality stuff there is um and it's got a full School Community as well so me and my team are in there all the time interacting with people um the feedback so far has been fantastic we do live calls and trainings I said there's

a link in description if you want to check it out but I also wanted to explain what it is that we're going to be to be advertising here so I want to go ahead and click on ADD media and in this case um add video then you come through this section here you can either upload or you've got you know all videos that are associated with with this ad account but you can also for example select Instagram videos if you've got a video already on your Instagram profile um and go ahead and select that in

there there are various options in here most likely you're going to want to go ahead and click upload um as I am so I'm going to go ahead and get this video uploaded okay so that might take a second but once you've got that in this case video or your image uploaded you can go ahead and click next and now you've got an option to trim the video now this has already been edited and Worked out so it's not something that we're going to want to do but but just know that that is an option

uh once you come in and get that uploaded to your metad account um and then we've got various aspect ratios so this video here this ad that we're running for the uh the Facebook ads Mastery course with Community like I mentioned um this is just in a vertical format and that's going to work fine across the various placement options now in an Ideal World We would have another option that we would add in that was Square because you can see here that for stories and reals the vertical fits really nicely um whereas for feeds search

results they recommend a one to format so ideally what we do is we' replace that out um with a square version so someone else is creating your ads video ads for you and it fits like sometimes it doesn't always work but um if it fits you can say oh can you please make a square version Versus a and a vertical version so we can use both but for the purpose of this video it's not something need to worry about and it's um it's sort of extra brownie points if that makes sense it's not necessary so

I'm just going to go ahead and click next then we've got this section here which is optimize your ad with Advantage Plus creative enhancements I think if you're a beginner Instagram Advertiser just go ahead and let mattera do what it wants To do to your add creative and it's going to be fine basically they use AI tools to do certain things like they'll increase the contrast on your images um they might add a little bit of text overlay based on what you've got in your headline we'll get to that stuff in a second so there's

a few different things that they might do um as part of Advantage Plus creative just let them do it you can come in and get more specific later on I've got videos talking about Advantage Plus creative enhancements I'll include a link in the video description so you can check that out at a later date I think for beginners it all starts to get a bit confusing do I let them you know put this music on it do I just it's probably going to be fine to allow them to do it again as long as you

got your campaign set up correctly meta is only going to make changes that are likely to get you more leads or more sales to your Instagram ads which is What you want so we can go ahead and click done here right um so we've got some warnings pop up but I wouldn't worry about that um too much for the purposes of this video okay so now that we've added our creative um we can start to see on the ad preview here that that our ads starting to come together right so we can you can get

a of what it looks like so you can see this is done by um placement options so we've got like you know this is what this is the Instagram Feeds what's this is the Instagram stories and you can see obviously um how like meta has automatically cropped it to fit feeds you can see it looks absolutely fine it's not square but it's not as vertical as the full storage options it looks it looks absolutely fine and I'm not going to run through exactly what's included in these videos like the strategies and the hooks and the

details in this video cuz I got another video that talks all about that And I don't want this video to be 14 hours long um so if you want to check that out you can go ahead there's a link in the video description that will show you how to put together really great ad creative using a a tool that that we use all the time obviously we know what we're doing with the ad creative this is what we do we can create stuff that looks really nice that includes dep positive points that has like good

Hooks and stuff we know that what we're doing But it's absolutely fine to start with something more simple and go with a simple boring image ad and that's why I'm not going to cover like what's included in this video here because this just won't be realistic for a lot of businesses watching this yet but you can check out that other video and that'll go through it all and you can work your way through uh through the system and get better at it and practice and things like that and you can also by the way Always

check out my ads using the meta ads Library which is a free tool um I've got videos on how to use meta ads library but you can always take a look at what I'm doing if you want to model from that as well okay so so yeah just wanted to to quickly mention that what I'm going to do now is move on to primary text and headlines which we can run through um as a simpler topic and I'm going to copy over the stuff from because we're literally running this ad Right now uh to promote

Facebook ads Mastery and we're going to copy the stuff over that we've got in there so you can see what we've got so here I've just copied in one of the primary text options you can see we've got primary text here one of five so you can write in multiple primary text options if you want um you don't have to it's not something that I would want you to think of as a barrier to entry to getting your Instagram ads live in the first place Much better to get started you can add things um in

here but um but just know that on the actual live version of this ad we've got a whole bunch of primary text options cuz there is added benefit to to having multiple options and letting meta work it out right um so just to run through like what we've included in here to promote this uh Facebook ads Mastery offer this is the sort of logic that you can then apply in your primary text to promote your Product Service as well we've started with testimonial the amount of value insights education I've got in this community just one

week is absolutely same that's great the value proposition there is obvious and testimonials are fantastic particularly in Industries like ours where people are a bit more skeptical around this service offering and then we get into the the stuff that's included within Facebook ads master stre and why it's valuable we're Laddering everything up to why it's valuable for the prospect you got to think about that why would someone want to buy my product service what did they get out of it right so here we've got I'm sharing all the strategies that have helped me generate over

200 million in revenue for my clients inside you'll get hundreds of Advanced Training videos behind the- scene ad account audits weekly live trainings and q&as weekly live ad accounts and tear Downs access To 450 like mind advertisers all invest your success that's how many people are already in Facebook ads mastery new live monthly exclusive Q&A sessions with me Ben Heath click learn more to get access so we've got like a testimonial at the front that's the hook we're using the primary text we've got the body which is what you get why it's great why you

want this thing all that sort of stuff and then we've got the call to action at the end click learn more to get access today Very simple primary text you can model from exactly that structure we've got other structures that we use but that is plenty for you to be getting started with and if you do want to add other primary text options you can go ahead and get those um added in you can see meta now has these text generation options so you enter in one primary text and meta's like hang on we've used

our AI to come up with all these other primary text options do you want to use These most of the time they're not great to be perfectly honest have a read through if something you're like great maybe you could take elements of it but we tend to go with what we go with because we know what we're doing but just know that that is an option okay then we've got the headline now the headline you can see on an Instagram um feed ad for example is going to be far less important than it is say

on Facebook now I did recommend earlier That you actually run ads on both platforms so I am going to go ahead and add in some some headlines and show what we do there but just know if you are stick at Instagram it doesn't matter um as much typically although there is a caveat to that which I'll mention in a second okay so this is one of the headlines that we are using um right now we've got scale your ads with Facebook ads Mastery fairly straightforward what the value proposition is there we're Explaining what the product

well we're mentioning the product itself we can't really explain in just a headline Facebook ads Mastery and scale your ads that's the main benefit that someone will get they learn they get better and they're able to scale um so we can add in headline in there again you can add in various headline options um and we usually do in the live version of AD we do have them but I don't want to make this too confusing and again there is um AI generations for different headline options that you may well want to use as well

have a little look through and see what works I do expect by the way these AI generated primary texts and AI generated headlines to get better and better and if you whenever you're adding in text you want to see what it looks like you can just have a look on this right hand side right like we can see that the um primary text has gone down like just after the Instagram uh name The profile name and then you beneath the creative and then you've got you know various different ways of it looking depending on what

you're doing and you can have a look at the you know the various options of how it looks and it's going to vary whether or not you're just advertising on Instagram or you're advertising on Instagram and Facebook now we've got this optimized text per person section enabled um so you can actually turn this off within the Advance AG plus creative enhancements remember we didn't mess with any of that I wouldn't recommend you mess with any of that so I just leave that as enabled but that's where you can turn that off if you want to

and what that basically means is that meta has the flexibility to change around your primary text and headlines and descriptions and all that sort of stuff it's fine to leave it on I just wanted to highlight it in case you were like huh what is this it just gives Meta more flexibility with where they can put stuff so just leave that on for now I don't I want to make this as simple as possible cuz it can get complicated and um yeah you don't need to worry about that you can always mess around with it

later when you start playing around with Advantage Plus creative enhancements okay then we've got the call to action so the default here is learn more and that's obviously what we're going to use in because you Already saw in the primary text that's what we're using as the call to action but there are lots of different call to action buttons now this is the part here you can see where it says learn more in the button there or it's going to look different you can see that's what it looks like on a story it's going to

look different in different placements um just go with the option here that best describes whatever it is that you want people to do next like in our case case We know they're not going to click through and immediately purchase Facebook ads Mastery like that's unrealistic they're going to want to find a bit more information so they're going to come through to a landing page and check out all the details and be like yeah okay this looks fantastic looks like a great deal I'll go ahead and join so we're going with learn more but if you

know get quote is more appropriate use get quote if shop now if You're sending people to a Shopify store is more appropriate use shop now it's absolutely fine and you can always test different options on different ads right I said we've got Advantage Plus creative here um this is where you can edit these were the en enhancements that I talked about so they've done you can see they're three out three they've done visual T touchup text improvements relevant comments there are they've got three out three they are up to 10 Currently they're adding them all

the time but it depends on the creative that you upload just ignore that for me please too um difficult to start with okay next we've got the destination where we want to send people now this is different to the ad Source the ad source is all about gathering information for the ad and site links and just not stff you to worry about destination you do need to worry about because that's where you're going to actually send people so You can see that meta has just put in our website URL that we ended up into ad

sources um but that's not where we actually want to send people specifically for this Facebook ads Mastery offer which is this is the URL which I've just got and copied in um which you can obviously go and check out but just make sure that you add in the right right URL here you don't just go with the default homepage of your website if you want to send people to a Product page or a specific landing page or something like that then you want to go ahead and add that in and then you can add in

the display link now again this going look different on different platforms but in some places you're going to see the display link so so we could change up the text if we're not happy with how that looked most of the time we don't bother okay uh browser addons too complicated for now don't worry about that this allows people to Do to get in touch with us in different ways this is going to look different on our sales campaign so yeah I'm just going to go with none don't add a button we don't want calls we

we wouldn't want them for this offer anyway but even if if if some of these do look appropriate for your offer please leave them off for now CU I think it's more complicated than you need to get to same with experience and same with Facebook events those unlikely to apply now languages we Already discussed at the adset level whether or not you want to Target specifically speak different languages this is a little bit different because you can add your own translations or automatically translate your ad to reach people in more languages so let's say you

are advertising in a location where people speak different languages and you want to actually advertise to people in both languages but you want to customize it for each of those then great turn This on and either upload your own translations or let mea do it automatically better if you do it yourself or at least take a look at what meta's done for you automatically to make sure that works um but just know that that is an option which is really handy you don't have to sort build out separate campaigns for different languages you can include

them all together um and you do that with this section here I'm not going to do it Because it's not something we do all our stuff's in English and also uh I imagine most people who watch this that's not going to be the case either then we've got tracking um the pixel associated with the ad account should automatically be set up here it should be absolutely fine if you don't see a nice green tick and things like this then you're going to want to get it set up again there was a video discussing pixel setup

and all that sort of stuff and you'll see as we Scroll down that's all we need to worry about things like offline events Euro parameters are definitely more advanced things that I don't want you to worry about for now and that's a relatively simple Instagram ad campaign tried to keep it simple whilst showing you all the important things but that is now created you can go ahead and click publish and what'll happen once you do is that meta will review your ad make sure that it doesn't violate policies or At least their AI will have

a look and see if you violate policies um proba it's approved it'll probably go live within an hour or so sometimes it takes less time sometimes it takes more likely to take more if you've got a brand new ad account haven't run an ad before um and then your campaign's up and running and you can go ahead and monitor the results and see how it goes so the way you do that I'm going to close this down is you just keep an eye on it within ads Manager right so because this is still in draft

mode we haven't actually published it I don't actually want to run this ad from a new campaign we've already got it here but you can see take a look in the results column that's going to show you in this case cost per lead but it could be cost per purchase if you're running a sales campaign optimizing for it and you can come in here and you can regularly take a look at the results and um and make sure that They're either profitable or you can make adjustments is how you can take a look at the

difference between different ads how they perform um and all that sort of thing if you did want to make uh extra ads like let's say you've got one video but you've also got some images you want to test the easiest way to do that is to take this new leads ad this video ad click duplicate into the original campaign and if I just click duplicate like that you will see now We've got two so if I minimize this down you can see look we've got The Campaign level we've got the adset level and then ads

we've got the original one which is New Leads ad and then we've got a copy so then we could just come in edit the copy we could um you know if we wanted to test different headlines although you can do that within the ad itself you could test different media we could delete out this video add in a different image or video and then you can run both Ads alongside each other and see which one performs best something that we do a lot of as you might imagine now if you are going to test multiple

ads make sure that you don't add in more than six ads into any one ad set meta have been very clear about that and that if you go beyond that it just meta struggles to optimize and work it out for you whereas if you cap it at a maximum um of six and you're all good in general the more you spend the more ads you can run because The more data you'll gather um across the ads whereas if you're operating with a really small budget one two maybe three ads is probably best just because you

don't want that budget spread too thinly across the uh the different ads um and then when it comes to testing you're thinking okay I'll create multiple ads because I'll test them and I'll run that within my Instagram ad campaign what should I test the most important things to start testing are Offers what are you actually offering so like we've got the Facebook ads Mastery offer there but do we need to test different price point do we need to test including other things do we need to test this that and the other what what's the offer

um and then the creative itself obviously that's the most visual part the part that either grabs your prospect's attention or doesn't um and that's that's going to be the next most important part so we might test that Video alongside some images uh maybe alongside different videos to see which performs best and like I said when it comes to producing more creative to uh to test um I'd strongly recommend that you check out this video in it is a full walkthrough on how to produce high quality ad creative that can convert uh we use a tool

often that I feature in this video that is absolutely fantastic makes the process um a lot easier if you enjoyed this video I'd really appreciate It if you click the Subscribe button and let me know in the comments below it's really useful um feedback that's enough from me best of luck with your uh Instagram ads and I'll talk to you soon