Instagram does not stop growing there are more and more users and more and more content on this social network more than 2 billion people use Instagram monthly and surely your company also has its own profile although the time where growing was quick and easy is over in this video we will see all the ways to do digital marketing on Instagram and then some tips on how to grow on this platform today so let's not wait any longer and let's get started [Music] we can classify digital marketing into two main groups organic actions which would come
to be posts stories reals Etc and then advertising actions such as promotions advertisements Etc depending on your budget you can adapt your marketing plan to your needs so now we are going to tell you more in detail about each group let's start with Organic actions these actions are the most basic on Instagram but not the least important let's take a look at the points to keep in mind Define your goals don't stop at vanity metrics such as the number of likes and look for ways to link your presence on this network to your business objectives
create a company account it is not advisable to Market on Instagram with personal accounts as you would be missing out on multiple functionalities such as Instagram statistics Instagram ads or Instagram shopping which we will see in the next group analyze your competition if you're just starting your journey on Instagram or even if you've already had your strategy for a while an important step is to analyze what your competition is doing on social networks and in particular on Instagram it's not a matter of being obsessed with the competition or replicating what they do but being aware
of the content that your potential audience is already consuming to differentiate yourself and add value with some something new and fresh create your community the way to increase your visibility on Instagram is to create Community don't just use Instagram as if it were a showcase take the time to ask interesting questions to your followers and interact with them as much as possible reply to their comments take polls Instagram can also be an opportunity to expose yourself and show the most human side of the brand show the daytoday how each order is prepared in the case
of a store or you can even dare to explain challenges or problems that arise all this will make followers empathize with the brand and with who is behind it not only will you be interacting with your future customers but you will also build loyalty with your existing customers and they will recommend you if you are attentive to their suggestions and comments optimize your profile your account name is crucial for SEO and brand identity for a business account add your name and the subject of your content for example Sally English teacher the next step is the
description or biography it highlights how your product service or content will benefit others for example we help you learn English for free it is important to include a call to action such as request your appointment now as well as a recognizable Avatar which does not contain too much information but is visually striking and memorable if you have more than one website to promote on your profile try using platforms such as link tree which groups different links into one create a consistent brand image Instagram is first and foremost a visual Network where a picture really is
worth a th000 words to take advantage of its full potential you must create a coherent aesthetic in your Publications so that they stand out within the feed and are immediately recognizable make the most of Instagram reals vertical videos of a Max maimum of 90 seconds that compete head-to-head with Tik Tok undoubtedly to grow on Instagram today you have to take advantage of the potential of reals to ensure greater success we recommend you first of all take advantage of the first 3 seconds to highlight the most important and capture the viewers attention you can use large
text an impactful sound or a transition with movement include subtitles in the video to make the content accessible and understandable as as well as making it more Dynamic use trending formats or challenges as well as audio or filters that are gaining popularity to ride the trend wave that happen mm- you didn't wreck it- you didn't hit anybody mm you didn't run anybody over and finally bear in mind that videos featuring people tend to be more successful so it is advisable to use them as a creative resource in your creatives within the content strategy it is
advisable to include videos that present personal experiences related to your company including the audience in the process and your day-to-day you can record fragments of the daily life of your company show the more human face that we mentioned before make funny content or simply informative content of value that solves doubts and pain points of your potential customers remember to use hashtags according to the content in addition before publishing the real make sure you choose the three topics related to your video so that Instagram can recommend it to those who may be most interested use custom
covers covers are the static image users see on your profile before entering a reel use them to clearly indicate the content of each video and make navigation easier covers can be a still from the video or an image that you can select from your gallery but keep in mind that in the feed they will appear cut in a square format you can also add text stickers to highlight a title the important thing is that these covers are eye-catching clear and identifiable with your brand use stories stories don't need to look as polished as permanent images
nor do they need to follow the brand aesthetic to the letter this is where you can take advantage to try to interact as much as possible with your audience record more fun and everyday moments share your posts and reals so that they have more reach highlight your stories Instagram gives you the option to create a group of stories and highlight them on your profile This Way new users who discover you will be able to see these stories and get to know the more informal side of the brand and what kind of content they going to
find you can also highlight for example frequently asked questions from your audience reposts from your customers Etc without having to post it on your Instagram feed and thus maintain a visual consistency for example look at Zara's profile where they have different clothing lines highlighted to make it more visually pleasing we recommend creating covers from your profile highlights anchor or pin featured videos the next thing new users will see on your profile are the first three posts in your feed once you start posting content it is highly recommended that you pin the ones that best represent
your brand or even the ones that have had the best reception among your audience you can choose up to three and you can change them at any time this way if someone comes to your profile they will know where to start viewing your content take it as a best hits or as a business card for your potential client take advantage of captions did you know that you can put up to 2,200 characters in Instagram captions it's a great opportunity to tell your brand story or inform and include steps to follow or tips in captions also
known as copies Instagram recommends us to start with the most important information use a personal and consistent tone try to keep the text short and to the point and promote actions with direct and simple text but don't forget the hashtags a few years ago it was normal to fill Instagram posts with hashtags although now it's recommended to use them more sparingly an average of three to five hashtags per post may be enough remember that hashtags are for users to discover your account so they need to be relevant and specific keep in mind the schedule and
maintain regularity once you have the company's profile you can use Instagram's insights tool there you will be able to see which days and times it is more efficient to post a publication when you are already clear about which times are the most optimal try to make sure they are always the same live videos since the emergence of twitch live videos have become increasingly popular and have been seen to create more Community as they allow total interaction between consumer and brand take advantage of them to answer questions show products or simply to chat and make the
brand more human do giveaways if there's something that gets a lot of interaction it's giveaways set a requirement to participate like liking the post and following your account but don't overdo it because people like when things are made easy for them just with these tips you'll surely notice an important change in your interactions and followers in order to speed up the process and if you have the means you can use Instagram's non-organic actions what are they let's look at the most important ones Instagram ads are a very powerful option and allow you to adjust some
features to reach the audience you are looking for so investing in it can give you the push you need make sure you segment your ads well and always include a call to action to use Instagram ads go to your profile and click on the post you want to promote press the promote post create button and start customizing your ad you can choose age groups location gender or you can choose accounts similar to yours if you don't have a clear idea of your audience yet at the end it will let you choose the budget and the
time of the ad the longer it lasts the more money you will invest the feature to promote a post is a simple way to promote your ads but as many of you know Instagram is part of meta the same company as Facebook and as such shares the same advertising platform this gives you access to a huge range of possibilities for more complex and elaborate campaigns with multiple ads multiple placements and more control over where and how your posts are displayed keep this in mind for when when you're ready to take the plunge partner with micro
influencers we already know that Instagram is one of the favorite sites for influencers so collaborating with one of them can quickly multiply our reach and visibility on the other hand Mass influencer marketing is not always worth it instead it makes more and more sense to look for Nano influencers between 1,000 and 10,000 followers or micro influencers between 10,000 and 100,000 with smaller but more interactive and specialized audiences sometimes you don't need to invest money in them you can talk to them and make collaborations by giving away products or Services of yours in exchange for good
ratings or a promotion or giveaway or post on their Instagram sell on Instagram if you have an e-commerce you can take advantage of the publications of your products to sell them shopping on Instagram is a set of features that allow people to easily buy from your Brand's photos and videos on Instagram you can create your store online and on Instagram so your followers don't have to go to external sites to shop within your store you can create Collections and detail Pages where you can link to your website in addition you can add product tags to
the posts you make so that with just one click users can get more information how to grow on Instagram today before we finish the video let's take a look at some tips on actions you should stop doing on Instagram and actions you should do to grow on Instagram let's start with the actions you should not do overly edited images two professional photos can create distance with your audience upload aesthetic but natural photos horizontal content now the content that is consumed is mostly vertical in addition on the mobile screen vertical posts stand out more than horizontal
ones so don't turn your cell phone upside down when creating content not using music or sounds in reals or always the same as we have already mentioned using the popular music of the moment is key to reaching more people but it is not nice to hear the same song in each publication posts only in feed Instagram is now much much more than that upload reals stories videos and use the different options Instagram gives you to spread your content and give it the best chances to grow making the perfect feed it is clear that before Instagram
was based 100% on aesthetic images but now now it goes much further and you have the opportunity to create more creative content without the fear of a messy feed ignoring comments we repeat that Instagram is not a showcase interact with your audience buying followers it is increasingly penalized and a user can quickly notice if you have many followers but little engagement on posts and this can make them doubt your brand and not trust it following back or following many accounts any unnatural Behavior can be detrimental to your account follow relevant accounts with which you interact
or share industry context or interests actions you should be doing people-led marketing include content from people in your brand account be it people from the company content creators or influencers if you want to know more about people-led marketing methodology we recommend you watch this video carousels with music upload more than one photo and add viral music record with your cell phone and show the most natural and close side of the brand look at the camera and dare to appear in your videos and if you can't for any reason count on your customer success stories collaborate
with influencers or content creators or use content generated by your users add Dynamic subtitles to videos so that people who watch videos without sound can understand the content follow Trends and adapt them to your sector for example Instagram publishes a summary of Trends every month and its creative account that you can't miss collaborate or interact with similar accounts to create community and grow in your Niche with all this information we hope you can grow your account and make your digital marketing strategy on this platform more effective if you have any questions leave it in the
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