How To Advertise on Instagram (Complete Tutorial)

God bless Instagram but Instagram will take your money Instagram will take your money if you don't know what you're doing and you're running Instagram ads and they don't work but you don't have to worry about that because I got you in today's video I'm going to show you how to make Instagram ads that actually work we don't want Instagram to take money from us no we want to make money from Instagram we want ads that make us Reche so here's the agenda for today first I'm going to walk you through a tutorial on how to

set up Instagram ads it's going to have step-by-step instructions on how to set this up with the most accurate upto-date way of doing this but if you're like Michelle like I already know how to do this nice you're an intermediate skip through that beginning part and I'm going to give you some really good tips at the end on how to make your Instagram ads explode we're going to do 30 tips today these tips are going to be the most current most important things that you should know in order to make your Instagram ad successful why

30 I'm turning 30 guys I'm turning 30 it's crazy goodbye to my 20s it's been real it's been nice but we're in a new decade now and I am going through a personal Evolution like it's literally happening right now in this very moment who's watching that is over 30 let me know in the comment section will I be okay just kidding but did you guys not feel an overwhelming sense of like confrontational sense of personal growth during this time let me know in the comment section anyways guys back to the video so if you're new

and I mean new new the first step that you're going to want to do guys is you're going to want to get set up with your Facebook business page and you're probably wondering like why do I have to do this right now if I want to run an Instagram ad but basically the Facebook Instagram page acts as your Brand's home on Facebook and connects to your Instagram account so let's set this up together to set up your Facebook page log into Facebook so yes this does mean that you have to have a personal account to

create a business page most of you probably already have one so from there you're just going to go to the pages section so to do that click on the menu icon in the top right corner then select pages from the list click create new page and this will open the page creation wizard now you have to choose a page category so select the category that best describes your business you can also add up to three subcategories for further refinement I will say guys like don't overthink this step making your Facebook page is not like that

crucial because people don't really visit business Facebook pages all that much anymore so don't worry about it but we do kind of have to set this up because it is basically just kind of like a means to an end at this point so that being said enter your page name that's going to be your business name and then and after that add a profile picture people like to use their logo so you can use that and then you're going to want to add a cover photo as well this is kind of like a long Banner

that goes to the top of the page like this and yeah actually let me just pop a couple more examples of a Facebook business page right here and right here so that you guys can see what it would look like now you have to add your page details so that's going to be information like your website and contact details it's also going to ask you for a location and business hours but if that's not applicable to you then no worries you do not have to include did that now you create your about section you can

put your mission statement here or a description of what your business is all about and what you do and here you're going to want to customize your call to action so what this is is a button that lives on your Facebook page that is going to encourage your visitors to take a desired action like visiting your website or contacting you that kind of a thing that's it congrats you just have made your first Facebook business page so step one guys is complete next step is to create your Instagram account I know you guys don't need

a tutorial on how to make an Instagram account it's really easy you just have to like follow the prompts the main thing is that you have to make sure that you have a professional Instagram account so basically that means that your Instagram account must either be a business or a Creator account so let me show you how to switch your personal Instagram account to a professional one open your Instagram app and go to your profile page tap the three little lines in the right hand corner select settings and privacy tap account scroll down and tap

switch to professional account choose Creator or business depending on your needs select a cat category that best describes your content so now this is where all the magic comes together now what you're going to do is you're going to want to connect your Facebook page that you just made then you're going to add or review the contact information and choose whether to display it on your profile and finally you're going to tap done to complete the switch do not fret if you change your mind and you want to change it back to a personal account

you can do that whenever you need to now for the first time ever we're going to go into our Facebook ads manager so what is Facebook ads manager you ask because facebook/ meta owns Instagram this is going to be where you are managing your Instagram ads it is basically an all-in-one tool where you create your ads and once they're running this is where you're going to be able to see how they're doing to get your Facebook ads manager set up you're going to go to facebook.com/ SL tools slads manager I will also leave a link

for you guys in the description box so that you can you know get to it without a hitch but after you're there you're going to log in if it's your first time you might need to complete a short setup process process it's going to ask you you know super easy things like your country what currency you want to work in and also it's going to get you to put a credit card on file so that you can pay for the ads that you end up running all the ground work is done congratulations you're a rockstar

now we're actually going to create our Facebook ad so I'm going to show you the basics right now we're playing chess and I'm showing you the pieces and how they move right the strategy comes after so here's how the pieces move the first step is to create a campaign what's a campaign a campaign is the big umbrella that holds all of your ads Under One Roof to do that we're going to click on create in the top left corner then choose the campaign objective based on your goals people generally need to know about your brand

before they go ahead and purchase from you that's why there are different objectives here awareness is that phase when your audience is like yeah I have no idea who you are consideration is exactly what it sounds like this is the point where the customers you know now they know you and they're actually thinking about you they might want to take you out on a date you know they're not sure yet and conversion is when they are ready to make a purchase by the way guys conversion if you're not sure what that means it's just a

fancy word for purchase let's assume that people don't yet know who your brand is so you would want to choose an objective in the awareness section let's give this baby a name and if you get really into Instagram ads and you're absolutely killing it you're probably going to have a lot of ads running at once so name your campaigns something that you will know exactly what it is upon first glance is going to be very important no one can tell you what that naming convention is going to be that makes sense for you only you're

going to know that but you can go for a mix of like campaign objective and then maybe the campaign is for a certain collection so you might want to put that in now it's time to create an adet in the world of Facebook ads an adet is a grouping of ads so at this level you can edit settings like audience and how much money you want to spend this is really nice because let's say you want to spend $30 a day on men and let's say $50 a day on women you can have two different

ad sets within the campaign targeting both of these audiences it's kind of like the middle manager taking instructions from the campaign objective and distributing them to the specific variations so let me show you what kind of settings I can control at the adset level budget and schedule here you can set your daily or lifetime budget and your campaign start and end dates also you can Define your target audience and I love this because look at how detailed you can get we have demographics here and you can even show your ads to specific people with specific

interests and behaviors so that's that now in the placement section choose manual placements then under platforms select Instagram you can also choose automatic or Advantage Plus placements if you prefer Advantage Plus is a relatively new tool it's an automated tool that decides where your ads will show the point is that Facebook is trying to give you the best results then we get into the actual design of the ad so at this point you're going to want to have a photo or video ready you can take this content with your phone so how to get this

uploaded is first of all you're going to choose your ad format a single image is just one single image a video is of course a video a carousel is when someone would have to swipe through to see many images a collection is where you're going to have one main image or one main video and then you'll have several smaller product images displayed Below in a grid layout so you'll upload your ad creative from your existing Media or Facebook or Instagram library and then at this point you're going to write some ad copy that's going to

grab someone's attention and then you have the option to save or publish your work okay so now you know exactly how Facebook ad manager works but there's a lot of strategy that goes into this and it really is a strategy that is going to deter DET whether your Instagram ads actually work or not so here are the 30 tips that are going to make your Instagram ads work if you're finding this video helpful so far feel free to subscribe to this channel every week we drop a new video that helps you run an online business

whether that is how to run a successful Instagram ad just like this here or how to start an online store this channel is going to have you guys covered and also guys liking this video does help me out personally so if you feel so inclined please feel free to give it a like if you want to do something for me that does go a long way and for the channel so back to the 30 tips if you have a low budget let's say like $500 a month create lookalike audiences of people who have engaged with

your Instagram account this will help you make your audience more relevant and stretch your budget so that's tip number one tip number two if your ad isn't doing well maybe it's because your call to action doesn't accurately describe where your audience is going to land so for example learn more is a great call to action for an article but not so much for a shopping page and shop now is always great for product homepages and collection Pages tip number three your content might not be hitting current events and Trends so make sure that you are

capitalizing on seasonality and holidays tip four to make your ads super successful be sure to tell a story the best way is to use video to keep your audience hooked five have you ever heard of AD fatigue so basically this happens when your ad has shown to the same people too many times so they just start to tune it out at that point you'll be spending money on ads that aren't working we don't want that so to avoid that keep an an eye on your frequency in ads manager next tip let the algorithm Target the

right Instagram users by keeping your audience broad Instagram is pretty smart they've got a lot of data on groups of users so let them do their thing and this isn't such a bad thing either because you can let Instagram do all the heavy lifting and focus on other things that you can't control like great creative now more than ever the right creative is key in making Instagram ads that actually work so here's a creative tip that will help boost your engagement use captions on your videos to keep your audience hooked I learned this next tip

on funnel.io use a single account instead of creating multiple Instagram accounts like if you have multiple business areas for example how is it all under one why this can help you more effectively manage your content reach a wider audience and gather more data about your followers by consolidating your campaign structure you allow the algorithms to get more data about the users and maximize its performance focus on your hook in your video ad you have the first three seconds of the video to do so so easy to understand shocking clear hooks are going to be what

works best make your ad blend in with your feed at least for me when I see a super pretty kind of like polished video in my feed I immediately know it's an ad and just kind of like scroll past lowii under produced is a really great way to get your ads to go viral optimize for mobile think portrait not landscape if you're running your ad globally translate your ad for each country also if you're targeting specific countries make sure that the landing pages are in the right currencies and languages create videos that makes sense even

if the audio is off show don't tell instead of standing in front of the camera and explaining the product take videos of the product in use and overlay that on top of your explainer understand what your customer's issues are and explain how your product or service will solve them these types of ads do amazingly on Instagram if you're new to Instagram use ads numbers and facts to establish Authority with an audience that is just getting to know you keep it short and sweet avoid tons of text keep it fast and Punchy quick paced videos with

high energy and Fast Cuts that keep a viewer on their toes are going to outperform ones that take too long to get to the good parts if you have an expensive product showcase your product benefits but leave out the price this will increase the perceived value before viewers take one look at your price and just kind of write you off interested Shoppers can find out more about pricing details when they visit the product page or book a consult with you use before and after sales techniques to show your customers's current situation and how they can

be happier better healthier live more convenient lives whatever that sales prop is with you speaking of which we are living in the age of convenience food learning social transport all of that is at our fingertips so if you have a product or if you have a service that makes you know someone's life more convenient lead with that strip your ad creative down stick to minimalism with your text videos photos messaging and just overall style if you have a main takeaway like the deodorant you can use everywhere keep that title showing throughout your entire video this

is going to help remind people what they're watching and keep the attention ATT to folks with short attention spans use humor this is a Surefire way to get people organically talking about not only your ad but your a brand leave the best deal for last if you're showing new customers the best offers you have on you know an evergreen campaign you're leaving money on the table use deep sales at the bottom of your funnel hire a designer if you know video or photo or you know graphic design isn't your strong suit don't be afraid to

hire someone on upw workk I've personally had really good success on up workk appeal to people's Primal instincts guys we are hungry emotional loving human beings so relating to stories of food dogs kids and romance is a Global Experience telling these kinds of narratives will help you be understood by the masses if that's what you're after but if you have a niche audience because you have a product that targets you know a very specific type of person you're going to want to focus on messaging that deeply understands your Niche what do they fear love want

need and so on knowing that and creating videos that speak to those points will help you sell for example new moms want to feel safety that they're doing their job right so if you're selling baby bottles making a video that showcases the health and safety benefits of your product would mean that you deeply understand your audience all righty so those are the 30 tips on how to make Instagram ads that actually work if you found this video helpful don't forget to subscribe for more content just like this okay so now that we are done with

the tutorial part let's do a life update okay so I recently finished the book 13 things mentally strong people don't do I feel like if you're business and growth oriented you might like this also this is not new at all but the 5minute journal has also been something that I've been using for the past year and it's just so good at you know getting me in a good mood in the mornings which is important whether you're in business or not I feel like gratitude is important just for The Human Experience what else can I share

I've started music classes I've been feeling like this year has been a lot about personal growth and just kind of like soaking up all the things that the world has to offer what are you guys up to any fun books that you're reading I'm always down for a good book recommendation so let me know in the comments um and any hobbies that you've picked up too let me know yeah hobbies are the spice of life this channel that you're watching right here guys is called learn with Shopify it is an official Shopify channel that teaches

you how to grow a business so glad that you guys were able to join me today cannot wait to see you guys next week and I'll see you in the next one [Music] peace