hey everybody welcome back let's talk about Trends in social media for 2024 through 2025 if you use social to promote your freelance design business or your small business or you're responsible for social media content development or social media marketing at the company you're with or with your own clients you need to hear what I'm going to share with you 12 Trends in social media marketing it goes without saying that social media has evolved into the main method of communication it's Eclipse tradition media like TV and print and radio and it's having a profound impact on
both personal and professional interactions and changing Commerce as we know it today it's also clear that social media platforms are more influential than ever from YouTube's dominance to the growing use of AI and content creation the landscape is constantly evolving and it's happening really fast so let's explore the key trends and some actionable strategies for you that can help Brands and you thrive in this everchanging digital landscape now first I need to mention that this is not a sponsored video so I'm not getting paid to say this but HubSpot produces excellent Trend reports and their
social media trends report is really amazing it provides in my humble opinion invaluable insights into the changes in the social media landscape they surveyed over 1,500 social media marketers and I've referenced certain stats and examples from that report in creating this video all right now let's get into the trends trend number one YouTube has overtaken Facebook and Instagram as the most effective social media platform for Brands now this shift Isn't So remarkable considering YouTube's 79% growth year-over-year but what makes YouTube so compelling is its ability to engage audiences through long form and short form videos
as well as its own original content offering a sustainable medium for growth for Brands as well as for itself as a media channel Now consumer are increasingly looking to their favorite creators for advice and recommendations making platforms like YouTube and Tik Tok essential for Brands looking to connect with their audiences but I'm going to talk about influencers a little later in this video okay Trend number two one in five people now consider themselves creators now this is a shocking statistic that underscores the immense power of the Creator economy for instance the YouTuber Marquez Brown Lee
has more subscribers than major newspapers like the New York Times And The Washington Post combined with the kind of reach that he has he can significantly influence consumer behavior and just for an example his negative review of an electric vehicle resulted in over 4 million views and a 50% drop in the company's stock and this example really highlights how a solo Creator and his endorsements can make or break a product's success Trend number three consumers are shifting away from traditional search engines consumers are preferring to research Brands and products directly on social media around 22%
of consumers now use social media more often than a search engine for brand research which is a 47% increase from last year and this trend is particularly prevalent in jenzi and Millennials who rely increasingly on social media for finding new products and deciding what products they're actually going to buy now social media shopping is also on the rise and it's growing at 40% year-over-year almost half of gen Z and Millennials reported making purchases directly on social Platforms in the last three months Tik Tok for example plans to grow its Tik Tock shop in the US
to a 17.5 billion business in 2024 now this trend towards social media Commerce is reshaping how consumers shop and how Brands sell with platforms like Instagram and Tik Tok and Facebook and YouTube offering the highest Roi of all the social selling platforms now let's talk about what it takes to succeed in this environment and that brings me to Trend number four which is lower production value content consumers crave authenticity with 63% favoring genuine relatable content over polished or high production value posts brands that have the guts to develop and publish raw and lower production value
content are going to see engagement and loyalty increase this is also great for emerging creators who don't have the expertise or the huge budgets to produce high value content at the moment raw and in some cases amateurish content is actually winning Trend number five short form videos are still highly effective particularly on platforms like Tik Tok and Instagram with YouTube coming in third short form video not only captures attention and capitalizes on our ever shortening attention spans but it also drives significant engagement in fact 43% of social media marketers plan to invest more in short
form videos this year now Weight Watchers for example successfully use short form video to engage Their audience with quick recipe videos and to participate in viral trends like hirner on Tik Tok and their approach not only boosts engagement but also helps build a loyal Community around their brand Trend number six AI tools are becoming indispensable for social media marketers around 80% of marketers say that they plan to use AI to create content faster and to tailor it to specific audiences that's a really interesting point now marketers who are already using AI report a significant Improvement
in content performance 71% say that AI generated content outperforms traditional content that's a huge point however there are serious concerns about maintaining authenticity and brand reputation when you're using AI Brands need to manage that aspect really carefully and we're going to see how that goes now while AI can streamline many aspects of social media marketing it's important to maintain a balance between Automation and human touch because AI can help generate content but it's the human element that really adds authenticity and relatability for humans and viewers now brand should really use AI to handle repetitive tasks
allowing their social media teams to focus on the creative or the Strategic initiatives that really require a personal or a human touch so I want to take a moment and do a Shameless plug here as a branded consultant I work with entrepreneurs and startups and small to medium-sized businesses to leverage social media and content marketing to build their brands and Edge out the competition so if you're interested in working with me just jump over to Philip vand dus.com brand- Consulting and learn more about how we can work together there's a link in the description okay
Trend number seven building active online communities this is another really crucial aspect of a successful social media strategy in 2024 86% of marketers believe that creating active online communities is essential brands are building communities to Foster engagement and loyalty rather than doing push advertising and they're striving to create meaningful and authentic interactions between their brand and their consumers now to assure that these communities have that authentic human quality as opposed to that stupid forced or awkward brand voice that is so common companies are increasingly hiring dedicated Community managers to oversee them in fact over 60%
of brands are investing in community building initiatives engaging with your followers in meaningful ways involves responding to comments and hosting Live Events and fostering discussions among community members and the benefits of a really strong online community are super clear it gets you increased brand awareness and higher engagement and a stronger consumer and Customer Loyalty over time and this brings me to Trend number eight influencer marketing is still a powerful tool using influencers to endorse your products and services is great for reaching new audiences and increasing brand awareness brands are finding that micro influencers that's influencers
with a thousand to just a 100,000 followers often provide better engagement and Roi on the money spent on them compared to larger influencers so anyone who's interested in sponsoring me take note of that now these smaller creators tend to have more dedicated and engaged followings and this means it makes them incredibly valuable partners for Brands looking to build authentic connections now one great example of this is chewy the pet supply company that I actually personally use they've made a name for themselves by partnering with influencers and sharing user generated content that highlights their customers pets
Now by focusing on influencers who really genuinely care about their products chewy is built a really strong and a really loyal following Trend number nine is challenging Norms in social media marketing one really great example of this is Stanley Stanley is a hundred-year-old brand and Stanley saw explosive growth by pivoting its marketing strategy to Target a new audience by partnering with female creators and focusing on women rather than the traditional male Stanley grit's annual revenue from 70 million to 750 million in just a few years that's more than 10x growth and it just demonstrates the
power of challenging historical marketing practices and embracing emerging user avatars Trend number 10 creating authentic content creating content that reflects human brand values is really essential for building trust and loyalty because consumers are gravitating towards brands that really reflect what they think of as their true selves and then will actually engage in meaningful conversations if they feel that connection this means that brands are sharing behind the scenes content and showcasing employees stories and being transparent about company values those are the companies that are going to be the ones that win now Brands like Yeti and
Bose excel at this they're really great at focusing on adventures that you can have using their products and they're also great at supporting underrepresented groups in their advertising and in their industries that brings us to Trend number 11 social commerce and search social commerce is an area that has significant growth potential so I want you to listen to this Brands need to optimize their social media shops provide excellent customer service through immediate direct messages and engage with Shoppers in real time one great example of this is Wise Wise is a smart camera startup and they
leveraged a Tik Tok shop and user generated content to create over a million dollars in Creator affiliate sales now one side note this is kind of a sub trend that brands have to ensure that their social media presence is optimized for search because consumers are increasingly relying on social media for brand research and product Discovery like I said at the beginning of the video so this means that using relevant keywords and creating engaging content leveraging influencer reviews is really critical and one great example of this is a company called fhi heat who are the maker
of hair styling tools and they successfully use that strategy on Tik Tok and were able to use video reviews from influencers to be at the top of search results for their product category and finally Trend number 12 which is being agile ultimately the key to success in social media marketing in 2024 and heading into 2025 lies in being agile and responsive to new trends and platform changes because everything is moving so fast Brands need to stay on top of the latest developments and experiment with different strategies and be willing to Pivot when it's necessary having
real flexibility will enable you to maintain relevance and engagement in a digital landscape that's moving faster than ever now to sum it all up the dominant 2024 2025 social trends highlight the importance of two things one understanding and two adapting brands that Embrace those two strategies are going to be the ones that succeed and as social media continues to evolve staying ahead of the curve and being responsive to change will be the key to maintaining a strong and effective social media presence and a brand that survives now if you like this video hit that subscribe
button and bang that notifications Bell so you can get alerted when I go live or post something new so that's it stay creative and I'll see you next time
