did you know that LinkedIn is responsible for generating nearly 80% of all B2B leads on social media that's a lot of leads which means if you want to generate more leads make more sales and grow your business then LinkedIn could turn out to be one of your business's highest quality lead and client generating sources but like all things there is a right way and a wrong way to promote yourself and your business on LinkedIn get this wrong and you risk coming off looking as fake boring and Bland as a stock business photo but get this
right and you unlock a treasure chest full of Untold opportunities for connections growth and revenue and that's why in this video I'm going to show you a few very simple but very effective things to turn your LinkedIn profile and account into a lead and client generating machine also a big thank you to HubSpot for sponsoring this video but more on that later for now let me show you how it's done starting by helping you stand out from the crowd in the world of social media marketing there's one tool you have available that often gets overlooked
despite its Powerhouse potential and that is your LinkedIn profile the key here is to think of it less like a digital resume and more like what it actually is which is an incredibly unique marketing opportunity to broadcast your unique skills and showcase your accomplishments and make connections with your colleagues and potential clients also LinkedIn itself has highlighted the fact that profiles with completed information see up to 30% more weekly views and 30% more views translates directly into 30% more opportunities man optimize in your LinkedIn bios pretty simple to do you only really need to ever
do it once and maybe check back on it every few months just to make sure that it's still relevant and up to date also it is important to understand that optimizing your LinkedIn profile is more than just filling out all the fields though that is a good start but the best profiles all have one thing in common which is that they work together to craft a narrative that seeks to really attract and resonate with their ideal audience so here's how to do that right first you want to start with a really solid profile picture your
profile picture is your first impression so take the time to get a new photo done or at the very least make sure that you're choosing a photo that doesn't make it look like you just cropped out your ex nice opt for a professional friendly image that invites people to want to learn more about you something that says hey I'm friendly yet also professional next let's get to work on making you a clear and compelling headline your headline should be straightforward yet also powerful so avoid cluttering it with way too many credentials which can be confusing
and also dilute your message for instance instead of something like this well opt for something more like this remember Clarity trumps creativity on LinkedIn and content in general so it's crucial to use common terms that people are actually likely to search for which is also what this next Point happens to be all about since LinkedIn functions like a search engine sprinkling relevant keywords throughout your profile especially in your headline and summary can significantly boost your visibility keywords could include anything related to your industry your skills or specific tools that you happen to use for example
mine would center around Market marketing digital marketing and business growth okay so that's the basics of the profile taken care of but next we've got to make sure that we're keeping this thing active and worthy of continually getting views and clicks so to do that we're going to take a look at adding a little bit of content marketing if you want to attract New Leads new clients and new opportunities to your profile then you need to give them a reason to stop by and say hi and seeing us LinkedIn is a social media platform this
means creating smart and strategic content designed to do just that with an almost mind-blowing number of 96% of B2B marketers using LinkedIn to share their content the potential for reach and engagement here is just crazy so here's how to do it right first despite this being your LinkedIn account and profile your activity on LinkedIn shouldn't just be about you but rather should be there to provide value to your followers and your audience and the people that you're trying to connect with so share articles write posts or produce videos that address common challenges share insights into
your industry and help your people overcome problems that they're going through here are a few more ideas to help get you started thought leadership articles these allow you to share insights industry Trends or your predictions how-to guides and tutorials these help your audience solve problems or learn new skills infographics these simplify complex data or statistics into engaging visual content interactive posts these encourage participation with questions polls or discussions also if you can use stories because a people love stories and B stories make your message more engaging and more memorable I mean have you ever been
to a conference and just couldn't wait to get home to tell everyone about the amazing PowerPoint presentation you saw yeah I doubt it but if one of the speakers happen to tell a really compelling and moving story that stuff's going to stick with you for days weeks maybe even years so share brief little anecdotes from your career to illustrate your points tell stories of experiences you've had lessons you've learned or anything relatable that could help you make a point or help someone out as for where to post all of this cont content well you've got
a couple different options starting with the most common the simple but powerful post creating a LinkedIn post is pretty straightforward all you need to do is click Start a post and then proceed to share your insights your updates some news or your favorite meme gets me every time for more in-depth content you can use LinkedIn articles these are similar to a blog post and the fact that articles allow you to go deeper into topics that are going to interest your audience further enhancing your credibility and your Authority if you just want the quick and easy
path though the really is no better way to engage than through comments comments are also one of the quickest ways to build connections and the secret here is that there really is no secret just engage with content that you find compelling by commenting which helps to start conversations build real relationships if you're looking to dramatically increase engagement though consider going live LinkedIn reports that live videos receive seven times more reactions and 24 times more comments than regular video posts this isn't just a small boost this is a GameChanger in terms of visibility and interaction action
and live sessions offer a unique opportunity to engage directly with your audience answer questions in real time and build one of those more personable and authentic connections of course there are alternatives for getting yourself out there without needing to create an endless stream and supply of content one way to make your existing content go that little bit further is applying just a few simple SEO or search engine optimization tactics to it I'll show you how to do this in just a minute bit of a bit of a cliffhanger there for you but first I want
to share with you another way to amplify your reach by using LinkedIn ads and lucky for us HubSpot recently came together with LinkedIn to give you an actionable and completely free guide on how to build LinkedIn ad campaigns that actually convert inside the report you'll discover a quick how-to resource for setting up a powerful LinkedIn page the exact steps you can take to accurately Define your ad audience and create a targeted editorial calendar budgeting and bidding strategies to make the most of your advertising investment High converting advertising tips to help you optimize ad types from
single image and Carousel ads to video document and Advent ads Plus the exact specs and requirements for ad visuals and copy in one location and a handy checklist of best practices that you can refer back to again and again basically this is a fantastic guide and at the cost of absolutely free there's really nothing to lose and a whole lot to gain so make sure to click the link down in the descriptions below right after this video and with that said next let's talk about how to use content in order to get more leads and
clients than ever before okay fun fact about LinkedIn that's definitely going to change change the way that you think about it and has the potential to make you a whole lot more money you see LinkedIn isn't just a social media Network for professionals to connect it's also a Powerhouse for search engine optimization SEO with a domain authority of 99 that's really good over 13.4 million linking domains that's a lot and a whopping 18.3 billion inbound links that's a crazy high number LinkedIn just offers a ton of SEO potential so here's how to make it work
for you LinkedIn holds a staggering 16.4 million ranking keywords which means that many phrases lead directly to LinkedIn profiles pages and articles in search engine results like Google Yahoo and Bing this makes LinkedIn an essential part of your online marketing and SEO strategy now we already talked about optimizing your profile in the first part of this video so I don't want to beat this point up too much more but it is worth saying here that the foundation of LinkedIn SEO is a fully completed profile this means every field filled out meticulously from your profile picture
to your headline current position position and location we talked about keywords before as well so I'll keep this part short but just remember to use keywords strategically throughout your profile in order to enhance its discoverability next consider joining and engaging in LinkedIn groups that are related to your industry this not only boosts your visibility within the group but it also enhances your profile's SEO as active participation is indexed by search engines also make sure to create back links to your LinkedIn profile from your website your blog or other social media accounts these links contribute to
your profiles SE strength making it more likely to appear in search results lastly publishing articles directly on LinkedIn can attract views directly from the search engines and like everything that we've talked about up until now make sure to optimize your content with keywords that are relevant to your target audience okay so now that you've got your bio optimized you've got content out there and you're starting to show up and show off as the true amazing person that I know you are well the next step then is getting your profile in front of the right people
so let's do that now effective networking on LinkedIn goes Way Beyond just sending out simple connection requests before diving into any networking tactic specifics though it's important to identify who exactly you want to connect with for B Toc businesses this often means creating kind of a composite profile of the characteristics of your ideal best customers connecting with every single one individually would be basically impossible for B2B businesses though oh you got some options hopefully that didn't come off as too creepy because here you want to Target and identify specific individuals Within specific desired companies that
you're trying to attract this could be the owner the founder the CEO the CFO or a well-connected manager at the company the first place to start though is by creating something called a power list which is a list of the top 100 people that you want to make a connection to this list can then serve as kind of like a road map for engagement on LinkedIn for you always showing you what you need to do next and who you need to try to connect with as far as how to actually make those connection requests so
here's three powerful tips that you're going to want to keep in mind first do your best to avoid generic request quests I would love to connect with you take the time to review the profiles of potential connections read their posts mention something specific in your connection message I mean This Personal Touch can significantly increase your chances of a positive response instead of just being ignored next despite the professional setting of LinkedIn the most successful networkers on LinkedIn are those who can convey warmth and actual genuine interest in other words those that act like real human
beings so don't be afraid to share a little bit about yourself but keep the focus on the mutual benefits of connecting third recognize that the people you want to connect with are likely very busy so if your initial connection request is accepted avoid launching immediately into a sales pitch instead Foster a dialogue based on shared interests or mutual benefits and if you'd like even more tips to help you master your LinkedIn strategy well I've linked up a video right here that's going to give you a step-by-step guide to marketing your business on LinkedIn so make
sure to tap or click that now I'll see in there in just a second
