you want to start a YouTube channel but you're lost there are tons of videos and you're getting overwhelmed but don't worry I got you and by end of this video you will exactly know where to start what to do and how to do it this is the only video you need to watch to start and grow of your YouTube channel so how and where to start first of all we need to understand how the algorithm works so that you won't get emotional and blamed algorithm for hating you and not recommending your video to other people
like I used to do it initially starts by testing your video with a small audience it observes their reaction you know how long they watch the video whether they like it share it comment and so on and based on the response the algorithm determines who else to recommend the video to that's why it sometimes takes time for videos to gain views because YouTube needs time to figure out the Right audience so for Lucky channels the algorithm might find a Right audience immediately and for those unlucky people it might take some time that's why it's important
to focus on what you can control and be patient and if you improve your video with each upload and remain patient you're already ahead of 90% of people so my advice would be stop crying improve your videos and keep going and I need to remind this to myself too so why do most people fail on YouTube title thumbnail hook and editing are important for sure but there is a one crucial element most people Skip and that's why most people fail on YouTube and that is personal branding so they're already established amazing creators of the there
so why should people watch someone new less experienced and unknown we need to give people a reason to watch us and remember us if you were a copy of any other YouTuber out there we will just thrown in the content See so how can we differentiate ourselves in my opinion it's done through personal branding personal branding is the thing that will differentiate you from the crowd and there's a whole depth to personal branding but the most important thing you need to identify is your main message so what do you believe in what are your values
to our life I know it's hard to to answer so let's make it easier let's say you get the chance to scream to the whole world and everyone is listening to you carefully what would be something you would say in one sentence for example for me resilience and not giving up are my main core values for life and I also try to send that message with my videos too I've been doing YouTube since 2016 and for the first four years I didn't even hit th000 subscribers I remember the days where I was getting like maybe
36 views or something and people made fun of me because I was in high school like imagine that environment but I still kept going because I didn't care and now we are at 1.3 million and also another thing can be I couldn't get into my dream uni at my first try and even people on my YouTube comments made fun of me you know said that I'm actually a lazy and stupid and stuff like that but I didn't give up and I eventually got in another thing is my dad got scammed by my ankle and our
family almost went like bankrupt and I talked about it quite a lot of times I think on my channel but I still decided to keep going and make money online and support my family family I never give up like no matter what till the day I die and that's my core value and also important part of my personal branding whether I'm talking about like Diet whatever I'm talking about exercising online business YouTube video creation I try to give that main message through all of my videos so that my personal branding stays consistent so now stop
the video and think about yours what is your core value let's talk about an important question that people always ask how to pick a niche do you need to Niche channel in my opinion don't pick a niche first identify your target audience so some YouTubers Contin to thrive even after years of publishing While others blow up and then tank the difference in my opinion lies in focusing on your target Avatar rather than a niche if you stick to one Niche you risk becoming repetitive however if you identify your target Avatar and create videos that cater
their interest then you can evolve alongside your audience so first determine who you're making videos for you need to understand your target Avatar are like considering their gender age location occupation fears goals and values and one of the most important aspect is identifying your target Avatar's problems why it's based on actually human psychology when someone helps us or provides us with something value we naturally want to give back for example if somebody compliments you says like oh my God you're so pretty so you'll be more likely to compliment them back even if you don't think
so you might say like you look nice too so for YouTube If you solve their problem right or if you give some sort of a value with your videos in return you will get more engagement and maybe they will subscribe to your channel and if they really love your videos and really find Value they might become lawyer viewers this giving Value First solving their problem first is the core principle for building your audience and growing your following not on YouTube but on any platform so after you identify your target Avatar's problem try to identify why
they're able to achieve the results they want and what objections they might have have and figure out how you can assist them let's say if you have a fitness channel and if you're helping people to lose weight first you need to identify why is your target aatar not able to lose weight is it because they're binge eating is it because they have bad relationship with their body is it because they just don't know how to cook healthy food it can be various reasons right so for example for my channel one of the biggest issues my
target Avatar has is procrastination task management and getting overwhelmed because these are the things that I struggle with I struggle it with it my whole life too so first I experimented with a bunch of stuff read all the books that you can ever imagine and shared the things that worked for me and as you can see from all these videos I always talk about those so I'm kind of like experimenting them on myself if you have already solved the problem that you want to talk about let's say you are overweight and you lost weight and
you want to help people then identify the reason why they're struggling it and how you can help them if you haven't achieved the goal that you want to teach the people then first achieve it and then identify the reason why they're struggling with and share that knowledge with other people what equipment and tools do you need J does matter okay but now listen to me you might think that cool like transitions super high quality camera is the most important thing when it comes to video production but it's not even though J does matter it's not
the camera it's the audio so for example it's really bad like my quality think about the quality like it's so bad okay you know if you have bad quality audio no one cares about your 4k camera or cool drawing shot or over the toop transitions it doesn't matter you don't necessarily need to buy a super expensive mic but make sure to invest on it if you're serious about YouTube and here are some of my favorites and nope these my companies didn't sponsor me just my pure personal opinion one of the easiest way to elevate your
content quality is using the power of music so the music you choose plays a huge role in setting the tone and WIP and it hes the overall experience when done correctly but at the same time if you use copyrighted music without a license you risk demonetization and also it's quite difficult to find a good quality copyright free music Li is a unique music platform that allows creators to license mainstream music whilst being protected from copyright claims with licked you can get access to over a million mainstream tracks from artists like Justin Bieber lizo and Bruno
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a limited time offer of 14-day free trial sign up now while the offer lost and elevate your content to the next level thank you licked for sponsoring a proportion of this video now it's time to talk about camera recommendations if you own one of the latest smartphones there is no need to buy a camera if you're just starting out in my opinion for example I began this channel like using Sony zv1 and continue to use it I think around like I reach 300 or maybe even 500k subscribers now I use Sony a7c and I have
two lenses that I tried I bought a bunch of lenses tried them out but end up just like having to and I sold other lenses that I have if I were to choose a camera to start my channel I would pick something super straightforward probably something like Sony zv1 so that I wouldn't have to worry about lens this so just ensure that your camera can record more than 30 minutes and here are some my camera recommendations for beginners to consider for the lighting I recommend getting a soft box because it simplifies dealing with changes in
sunlight which can be a hassle to manage and distracting to few in my opinion and you don't need to purchase anything overly expensive like starting with a soft box a random soft soft box from Amazon or newer or godox is a good choice while I'm a fan of aperture if you're a beginner like don't stress about investing in premium lighting you have time so how to create a video let's talk about an actual video creation process the first step is idea generation and for idea generation you need to capture capture capture capture and capture if
you can tell me 10 YouTubers uh those that have similar Target audiences like you in 10 seconds in your head you're not doing enough market research you need to know the ins and outs of YouTube because to be a good producer you need to be a good consumer first you know to get ideas you need to consume a bunch of videos and combine them what do I mean by that because to get ideas you should watch a bunch of YouTube videos and combine them as the Bible of the creativity says creativity is essentially connecting two
dots together and creating a relationship with them cuz nothing is original and everything you see online is created by combining different things for example apple is created by combining technology and design so to be creative you should be able to connect various ideas together in the beginning it might seem like quite difficult since most of us don't practice creativity unfortunately but let me tell you if you have adhp like me or neurod Divergent this is your time to shine because we are naturally more creative than other people because our mind is always wondering so it's
easy to combine ideas but if not don't worry you can practice and get better at it with time creativity really comes with practice one tip that I highly recommend is to open a new YouTube account where you only watch videos that your target Avatar would watch so that you can see how their homepage looks like from their eyes and you'll be able to understand YouTube trends and recommendations from your target View and whenever you see a video that inspires you save you to a one dedicated place so that you can go back and work on
it later these days the way that I do it is I save them to my insta paper because notion can be slow and it annoys me but on every Sunday like looking at my insta paper I categorize them and I put wherever they belong in my notion now let's talk about thumbnail creation title and thumbnail is essentially your pitch to The viewer if they find it interesting right if you have a good title and a good thumbnail they might click on it if not they B you know you can think that if your video is
so valuable really edited nicely you can have a crappy title and thumbnail no if they're not interested in it if you don't have an audience yet you can't you can't do that and one of the mistakes I used to make is think about tile and thumbnail after I created the video Even if you might not create the complete thumbnail before scripting at least have an idea of what you're going to do like what kind of thumbnail you're going to do at least and I like doing some rough sketches on my iPad and have rough idea
and I make sure to come up with at least five different titles for each video and put the thumbnail next to other people right like once I create the thumbnail I put it to the similar YouTubers that post like similar videos and I try to compare it so that I can see whether it stands out and let's say when I compare like my thumbnail to other YouTubers and it doesn't really stand out then I try to improve that thumbnail by trial and error in my opinion it's like one of the best ways to improve your
thumbnail because if you don't really know design I mean I don't know design that much you will need to understand like all the rules and principles but if not you can do it by trial and error to be honest and the more you create the better you get at it some people can record a whole video with just bullet points and fix it in production but I personally prefer writing my script word by word for example I also written this script word by word I sometimes like do freestyle in between the script but I make
sure that I write the script so that I won't ramble and I know exactly what I'm talking about sure like when you write your script word by word you spend a good amount of you know time to writing but when you write things down it's so much easier to look back in the future let's say your video didn't perform well you can give feedback to yourself and identifi areas you can improve in your scpt and if it does perform well you look back and identifi the areas that were good so that you can apply it
next time if you do a freestyle it's quite hard to do that because you don't really know the process of um doing that over and over again because it was just a freestyle you know and I think it's completely fine to get help from AI to write but don't write the whole thing using AI I think it's like quite easy to tell when you write the whole script using chat gbd or notion Ai and I have tested it out actually with a couple of videos of mine and the personal connection wasn't just there and they
didn't perform that well so who knows maybe in a couple of years or even maybe months who knows there will be some sort of an update and chat gbt will be able to replace all of us but still since it hasn't yet keep continue writing no matter who you are even if you're good at public speaking talking to a lens instead of an actual human being is quite challenging in my opinion and when you are a beginner it feels awkward like sometimes it still feels awkward but as you keep going and when talking to the
camera becomes your second nature guess what for me now talking to actual human beings feels no I'm just kidding I'm just kidding I'm just kidding maybe not but if you want to get confident in front of the camera you just need to practicing that's it to be honest like you don't need to take a camera confidence course or something just talk in front of the camera again and again and again that's it there's no shortcut I mean when I started this channel I was ored and nervous as well because English is not even my mother
tongue like it's like my third fourth language so I was not only about conscious about myself but I was struggling to articulate my thoughts so that's another level if I can overcome that you can for sure overcome your um fear of camera in your mother language and also another good news is you've got the all time in the world to perfect your video recording skills because let me be real like nobody's going to watch your first few videos maybe even first 50 60 70 100 videos so you got the opportunity to practice while no one
is watching you isn't it a good thing I think instead of feeling discouraged by your speaking skills see it as a chance to improve an opportunity most of us are short on time and learning how to create videos like come up with ideas getting comfortable in front of the camera and there are so many things you will need to learn because making videos is a new skill that we don't really you know learn in school so during this time I would recommend you to Outsource your editing while you're getting used to other sides of the
video production because even if you do a pretty simple editing I think it takes a still a lot of time and if you know nothing about editing learning is also going to cost you a lot of time and also Al if you don't know anything even the cheapest editors are probably better at editing than you for some reason I used edit my own videos even though I knew I could like afford them but I was like oh it's time to save money or something but our most important asset is time it's not money if you're
not obsessed with editing or you want to create cinematic content or know already have did it I would just Outsource it once you learn other sides of content creation and if you still want to edit your videos then you can always learn the important part is to start posting because otherwise you're going to come up with billion excuses to stop you from paing the video like I have an editor and I still procrastinate on creating videos after 8 years of content creation so trust me the fewer opportunities you give yourself to make excuses the better
it is once you created your video it's time to upload it on YouTube it's my favorite part I can explain the satisfaction after publishing a video and seeing it live and even when I didn't have subscribers you know even when I wasn't getting give views I just fall in love with that feeling so now after this video give yourself a promise or make yourself a promise I don't know which one is correct to publish one video within the next 7 days if you're not applying what you learn then there's no point watching this video you're
just wasting your time and you're just making yourself an excuse to not publish learning is best done by doing so get up start brainstorming ideas start scripting and start creating you got everything you need and got this and if you enjoyed this video check out this video of mine where I dive deeper into how to make money on YouTube
