imagine a life where you have complete control over your time location and finances well the world is your oyster and every day is an opportunity to live your dreams but if I told you that you can achieve all this by doing what you love and sharing it with millions of people welcome to the world of YouTube where you can turn your passion into a profitable business and gain a loyal following that absolutely adores you trusts you and grows with you if you want to escape from nine to five and have a flexible lifestyle you're in
the right place [Music] trust me I've been in your shoes my journey began in 2016 and this is my fifth channel the one and only that I strived over the past two to three years I finally uncovered the formula for success and now I'm here to pass it on you but let me be clear it's not all about it looks sure being attractive might give you an edge but even with the growing subscriber base I struggle to achieve substantial views for over two years even on this channel My Views lingered around like 50k 60k despite
being very consistent and by being consistent I mean uploading two to three videos per week which is insane and at the same time I was applying everything I learned from countless YouTube courses I took and then finally I cracked the code I dove deep into the nitty-gritty details of what drives views and discovered the crucial elements for a successful YouTube channel as a result My Views skyrocketed to 200 gain 300K and my Revenue tripled now I consistently earn 20K to 30 K dollars per month and remember you might find some success with just of your
looks and physiques in short form content like Instagram reels and Tick Tock but long form is an entirely different ball game it's like admiring someone with a six-pack and athletic physique and saying you're so lucky it's because of your genetics people often refuse to acknowledge the hard work behind the success because it gives them an excuse I wasn't born that way even if I try I can't succeed it's time to stop making excuses and go after what you truly want can everybody become a Creator the short answer yes the long answer yes but with a
caveat everyone can become a Creator but only with the right content not just any random content I've heard countless YouTubers say if you keep posting consistently for two years and don't give up you'll eventually make it I'll be brutally honest with you that's probably not true if you keep uploading content that nobody is interested in it doesn't matter how long and how consistently you keep at it no one will watch it here's an example from my own experience this is my fifth channel in my seventh year on YouTube I'm like 22. this is what over
30 of my life only the last two years have been successful why is that because I adapted my content and embraced how YouTube operates so if you're serious about becoming a Creator remember that persistence is important but so is recognizing what your audience wants and how the platform Works don't be afraid to experiment learn from your mistakes and evolve your content that's the the key to unlocking your potential and achieving success you've been dreamed of with the right approach and a clear understanding of YouTube YouTube can become a successful Creator and enjoy the rewards that
come with it I heard this all time what if I'm not attractive what if I'm lacking in other areas what am I in this what if I'm that do looks help absolutely humans are naturally drawn to aesthetically pleasing things whether it's people animals or even objects however attractiveness alone isn't enough to guarantee long-term success on YouTube you might capture attention for a while but you will be forgotten quickly as there are countless Attractive people who are also happen to be funny entertaining informative and engaging relying solidly on looks won't yield lasting results because when you're
passing a video You're competing with other videos that are appearing on the same home screen so you need to be better at them to gain someone's click and there's so many attractive and people that are really good at YouTube game so what if you're not conventionally attract you can always work towards becoming more conventionally attractive by taking care of yourself maintaining cleanliness hitting the gym and eating healthy but the most crucial aspect you need to focus on is identifying your unfair advantages unfair advantages are distinct qualities you possess that set you apart from others these
can range from your personality interests and skills to your background to Excel on YouTube you must pinpoint your unfair advantages and leverage them to create content that stands out while your looks can be beneficial they're not to be end and end-all it's essential to concentrate on other aspects as well and the one thing everyone must focus on is content always remember when it comes to starting a successful YouTube channel content is King nobody cares about you in the beginning it's a harsh truth but when you're starting out on YouTube nobody knows who you are or
has any reason to care about your content that's why it's crucial to provide value to your audience right from the start and here's how to do it one you need to provide value to your audience first when you create content focus on what viewers want and need address their pain points answer their questions entertain them in a unique way and engaging Way by consistently delivering valuable content you will build trust and credibility with your audience making them more likely to care about you and your journey too don't film Vlogs unless your life itself is interesting
while Vlogs can be entertaining they typically don't offer much value to viewers unless your life is truly exceptional or out of the ordering examples include being a millionaire day trader or having an uncommon lifestyle if your life doesn't fit this small it's best to avoid Vlogs and focus on providing value in other ways even if your life is interesting it's essential to start by offering Value First create your content that showcases your unique experiences and expertise such as how I became a millionaire rather than a day in my life as a millionaire how to day
trade or however learn X language once you have built solid foundation and establish credibility with your audience you can gradually incorporate Vlogs and provide more personal connection with your viewers for example when I started this YouTube channel I posted Vlogs like a day in Enlightenment students those videos only got like 100 views and now they're unlisted but they make me realize that I wasn't providing enough value to my audience so I shifted my focus and created content around my unique experiences and expertise I shared how I became fluent in four languages and provided practical tips
for language learning additionally I made a video titled what it's like to be a half Japanese half Turkish where I discuss my experiences as a third culture kid and growing up an international environment and the struggles and the lessons I learned along the way this content resonated with a diverse audience it has like more than 1 million views and including mixed rates individuals immigrants International couples and future parents of Multicultural children they watched the video shared their own experience answers in the comments section and learned from my unique perspective by tapping into my unfair Advantage
so my Multicultural background I was able to connect with audience on a deeper level and provide valuable insights this shift in my content strategy not only increased My Views but also helped me build a more engaged and loyal Community around my channel it's Testament to the power of focusing on value and leveraging your unique strengths to create content that truly resonates with your audience before you dive into your content it's essential to establish your credibility and provide context for your viewers they need to know why they should listen to you and what makes you qualified
to discuss the topic at hand and here's how to do it share your background expertise and accomplishments when discussing a topic make sure to mention your relevant experiences skills and achievements this not only validates your Authority but also builds trust with your audience for example if you're a fitness influencer share your fitness journey or maybe certificate patients or personal training experiences if you're a finest YouTuber and talk about your financial accomplishments or educational background or professional experience in the field be genuine and authentic always be true to yourself and your audience don't exaggerate your qualifications
or pretend to be something you're not your viewers will appreciate and know your honesty and more likely to trust you if you're authentic and transparent about your strengths and weaknesses align your content with your expertise and credibility it's essential to create content that aligns with your unique expertise and credibility if you're trying to become a top fitness influencer you shouldn't be out of shape unless your Channel's concept revolves around losing weight together or following might follow my journey type of videos similarly if you a if you're aiming to become a top Finance YouTuber you can
be broke or bad with money your credibility is crucial to building trust with your audience and ensuring that they take your advice seriously by establishing context and credibility you not only make it clear to your audience why they should lose to you but also set yourself apart from the other content creators in your Niche this will help you build a loyal and engaged community that trusts your expertise and values your insights no matter how good the rest of your video is no one will watch it if any of the thumbnail Hook and the title fail
satisfy the viewer immediately deliver value immediately do not waste time avoid wasting time with unnecessary introductions talking about your channel asking for likes and subscriptions you can do them at the end of your video focus on keeping the viewer engaged and building tension throughout the video make the first three seconds count the initial moments of your videos are crucial for capturing the viewer's attention in the first three seconds you want to give them exactly what they're looking for and create a sense of anticipation for what's come if you re-watch the opening of this video you
will realize that I satisfy your reason for clicking on it I explained why you should care about becoming a YouTuber and why you should listen to me 4. maintain congruency between the title little thumbnail and the first seconds of your video If you ever clicked on your video with certain expectations based on the title and thumbnail if you can deliver precisely what they anticipated they're more likely to like and watch your entire video this outcome is determined by your hook and intra by focusing on the crucial aspects of hook title and thumbnail you can create
a compelling first impression that draws viewers in and keep them engaged throughout your video this will not only boost your viewcon but also help you establish a loyal and committed audience so now let's talk about how to come up with good content ideas Step One is capture whenever you come across something that Sparks your creativity or aligns with your content ideas make sure to capture it being an observant creator with the right mindset can turn casual browsing on YouTube reading books watching movies or scrolling on Instagram or ticked out whatever into valuable sources of inspiration
ask yourself why certain content catches your attention is it the thumbnail the title what is effect of the thumbnail drove you in is it simple or flashy hex heavy maybe minimalistic Vivid or muted colors analyze the view count and compare it to the Creator's other content to understand what works and what doesn't the more you do this the better you will grasp your target audience's preferences back when I was 15 I had a YouTube notebook where I would jot down my analysis with various viral videos completed with like my Turbo thumbnail sketches but thankfully with
Miller note visualizing and organizing your ideas has never been easier nolanode is a versatile tool that lets you gather notes images videos tasks and more all in one place as a visual Creator having a centralized platform to capture and organize your thoughts is invaluable here's how you can make the most of Milano let me show you step by step how I do it so now let me show you how I capture ideas and brainstorm using middle notes when you come to the main page you can see that there are different cards basically with middle note
you can add like different columns name them and create different parts so whenever I'm trying to come up with a video idea I create a card called about the project so this explains what project we're working on this is the video so if you have watched actually one of my latest videos you probably know this video is about of the concentrate and why we are getting distracted as you can see I've already come up with a title and thumbnail idea so this is the end product of this project and I'm going to show you how
I came to this idea and how I come up with the title itself whenever I'm brainstorming for a video I actually have four steps as you can see here from the to-do list it's capture research brainstorm and create the first step is always to capture so let's go to my capture board when we go to my capture board you can see that I had various Inspirations for this video when I was reading the Japanese book The reason why you can't focus is your room and then I saw this image sort of like sparked my inspiration
and while I was browsing on YouTube I've seen various videos with a similar Taste of thumbnail and similar Concepts but with a different presentation Styles so I took there I downloaded their thumbnails and also the video titles and then I put them into my capture part in Milanos as you can see you can like move around things you can add like lines and arrows to different places you can change the arrow of color like this and you can brainstorm ideas like how I did so I came to the all these videos about how to beat
procrastination I liked the thumbnail and then I came across to this video and then I realized a pattern when it comes to videos about messy rooms and focus and all that a lot of people were using this format they were lying in the middle and there are a lot of stuff that are representing the themes you can see here and see here and also here and also here this is a different video concept so it's about beating procrastination but you can see that the main person is in the middle and then there is the messy
room so I captured this for my thumbnail once I capture things the next step is to do a research so as you can see I've done some research about the video while I was reading the video I came across to different various sources for example I came across the Microsoft research which found that multitasking can reduce concentration by up to 40 so while I highlighted that in that video I also linked that research into my research page so that I can see all of them at one place so you can of course like move around
things and other things so the great thing is you can clip web pages on Miller node and read them later on so when I'm researching for a video I usually put the book that is based on in the middle and then whenever I come across to a similar research I web clip it you can web clip things to milanode and then I write the main highlights of the researches you can use the comments or you can add a simple note like this and you can also change the card colors you can also add various words
for example on millinote as well as to-do lists so maybe you might write a finders from the research this and that and you can click to the done and also you can even draw things on your board but I'm not really good at drawing so I never draw but I usually use the air rubs and also Web Clips and some notes as you can see you can see my various notes about the various researches by doing this you can have a general idea of how many researches you are going to talk about and also what
those researchers have in common as you can see I highlighted some parts that really resonated with the content that I want to share and after I've done my research now it's time for brainstorming as you can see I have a page of brainstorming when I'm making a video I want to give actionable steps so that people can actually apply the lessons they've learned from the video not just like passively watching it and for that I want to give a simple yet understandable and actionable steps to my videos so in order to give those tips I
watch other videos that are talking about the similar things and I want to see how they approach to it so I watched a couple of videos about the environment however environment affects your focus and I came across for example Jordan Peterson says that keep your desk clotter free and you need to have a clutter free environment and here Paula Gardini says forget about multitaskings which supports the research I found previously and then here we have another video which explains the importance of sunlight exposure change of scenery and mindset which also all aligns with the research
we found and I came to another like motivational speech type of video which says that simple daily habits can change the self-identity and I also came across a book about it I might recommend it to people in my description below so I add it here and I also looked to other podcasts such as like from Andrew huberman since he's very well known in the field and he cites a lot of researches I usually listen to his podcast when I'm talking a topic that he also covered in the previous podcast episodes so that I can look
into the researches that he is citing so in the brainstorming area as you can see that I put different videos so with Milano you can also put videos and links to it for example if I would click on it welcome to the YouTube it will open the video so I can easily go back to the videos that I brainstormed from this is a very great tool and once I have done my brainstorming the next step is to create by creating I mean writing a script because when it comes to all social media content actually writing
is the base a lot of people think that we do fancy stuff but when you actually really look into what YouTubers are doing they're basically writing every single day you write scripts for Instagram reels for tick tocks for YouTube videos if you really want to improve your quality writing is going to be your essential skill that you want to make sure that you improve it and when I write scripts I usually follow a very simple storytelling structure which consists of Hook context setup and then Climax and the character change if you want to tell a
good story your character so it can be you it can be an example needs to change nobody wants to watch a movie where the main character is weak throughout the whole video think about Harry Potter for example he wasn't strong in the beginning but then he beats Voldemort so you see the character development development is something that people like to see and story is something people have been connecting each other from hundreds thousands of years ago so learning about storytelling is really important if you have a concept of Storytelling so a method that you use
like a system like this on milanode you can apply it every single time and also this arrows represent how story goes so from Hook you go to the context and then the setup and then you go to Climax and then the character changes so for example like let's look to the hook in the hook we want to explain what what is going on what is the video about we need to satisfy this question from the highlighted part you can see that I answered the what part so I'm expelling are you constantly feeling overwhelmed unable to
focus on work or studying and finding yourself getting lost in the social media so this explains what the video is about now we can move move to the next part of the script now I'm going to give a context why you should watch this video and why is this thing happening so I explained in the highlighted part that our brains are wired to the social media and we need to change that and then we come to the setup part so now you need to explain how to do it how to apply the things you teach
on the video into their daily life and since this is a very long script I put a document here you can see the very six tips that I give here you can see the six steps I give on Miller note you can also create a document like this for the things that are much longer after I explained how now we need to do the climax so we need to highlight the impact of the tips and the transformative power of an optimized workspace I explained after implementing these steps how you can transform yourself so we covered
the climax too and after that our character changes so in order to explain it in order to show people that the main character changed you need to share a personal story about the impact of the tips so how it changed your life so I share my personal experience and how this changing my environment having a tidy environment change my productivity for example so it becomes more personal the thing about YouTube is that you don't need to necessarily say something new like a crazy productivity crazy self-improvement tips or anything people don't need new things they just
need to be reminded of the things they already knew and it should be inspiring because just saying oh workouts sleep eight hours do this is not inspiring enough you should share a personal story that they can resonate and that they can remember so that it will inspire them to go further so after I writed my script and after I did this capture and and researching I now have an idea of a thumbnail as you can see this is also quite cluttered environment and the main character is in the middle Again by doing these old things
I came a conclusion that I would put myself in the middle and then I would put a clutter of things but the things that represent me for example I lift weights I love chips this is my favorite book and a tummy book and then my keyboard and all that stuff and then for the thumbnail when I was doing researches I looked to the words that they use often the concentration cluttered environment Focus those are the very common words that are used in this researches so I added to my title and by doing all these four
steps I create my video on Miller note and now we have a general idea of a middle note so if you want to capture create brainstorm Miller note is a perfect tool there will be a link down description below you can start using it for free by following these steps you can use Milano to capture ideas refine them and organize them into boards before creating your content this will help you stay organized maintain focus and produce high quality content that resonates with your audience Austin Cleon in his book still like an artist emphasizes the importance
of embracing influences and learning from the success of others to come up with great content ideas look at what other successful YouTubers in your Niche are doing and find ways to put your spin on their ideas don't plagiarize or copy them outright but use their work as a starting point for your content as Cleon says nothing is completely original all creative work Builds on what came before by studying the techniques or presentation Styles and tones of successful creators you can understand how they connect with their audience and apply those lessons to your own content another
code from cleon's book that I really resonated with is you're only as good as the stuff you surround yourself with surround yourself with the best content in your Niche and learn learn from it be curious absorb ideas and remix them to create something Uniquely Yours to put this concept into practice follow these steps identify your favorite creators make a list of your top five content creators within your Niche they should be individuals whose work you admire and would like to learn from too study their influences research and find out who their favorite creators or influencers
are this will give you a broader understanding of creative landscape in your Niche and expose you to the new sources of inspiration analyze their content go through your favorite creators content and identify what you like about it pay attention to their techniques is that the storytelling is at the presentation style or maybe the way they engage with their audience take notes and see what lessons you can draw from their work as you analyze the content from favorite creators and their influences try to identify patterns or common themes are there certain topics they cover frequently what
kind of video format do they use are there any recurring visuals or storytelling Elements by recognizing these patterns you can better understand what resonates with audiences in your Niche and apply what you have learned with the insights you've gathered from stunning your favorite creators and their influences start brainstorming content ideas that incorporate the best elements you've discovered remember to put your own unique spin on these ideas and make them on your own by going through this process you'll not only learn from the best creators in your Niche but also expand your creative Horizons and develop
your voice as a content creator remember the goal is not to mimic someone else's work but to learn from it and develop your unique voice and perspective combine multiple influences experiment with different ideas and continue refining your content until you find what works best for you and your audience once you have some ideas for Content it's essential to get feedback from others share your ideas with your friends family or even with your viewers to see what they think this can help you refine your ideas and make sure that you're producing content that your audience love
to get most out of this feedback full of these steps be open-minded when you're sharing your ideas be open to receiving constructive criticism remember that the goal is to improve your content so Embrace feedback and use it to your advantage also ask specific questions don't ask way questions like is my content good this and that if you want a specific answers you need to ask specific questions like do you like this style of editing or which title is better do you like this one or this one this will help you get more actionable insights while
it's essential to get feedback from friends and family remember that they might not be your target audience so try to gather opinions from people who closely resemble your ideal viewer as their input will be more relevant not all feedback is going to be positive and that's okay use constructive criticism as an opportunity to learn and grow as a grounded Creator say it persistent and keep refining your ideas once you've established your content keep an eye on your YouTube analytics to see how your your audience responds to your videos pay attention to the metrics such as
watch time audience retention and engagement to help you understand what's working and what could be improved by actively seeking feedback and using it to refine your content ideas you will better equipped to create engaging high quality videos that resonate with your audience consistency is key when it comes to building your audience on YouTube you need to pause regularly and stick to a schedule so that your viewers know when to expect new content coming from you this will help you build momentum and keep your audience engaged maybe this is something I should more focus on to
do this first step will be set a realistic schedule that to remind how often you can realistically create and publish content without compromising its quality whether it's a once a week twice a week or more or maybe two videos per month choose a schedule that works for you and commit to it create a Content calendar to help you stay organized and ensure that you always have ideas for upcoming videos I have like a whole notion content calendar which I can share with you guys if you want to see save time and maintain consistency consider producing
multiple videos at once so pick a day to script all of your videos filming day and editing a this will allow you to have content ready to publish even during busy periods and when you are unable to create new videos regularly review your analytics to see how consistent posting affects your Channel's growth maybe the best posting schedule might not be every week but twice a week or maybe even less use this data to make adjustments as needed and continue improving our content strategy be honest with yourself don't assume that the algorithm hates you or your
YouTube channel is doomed just because of your few videos are underperforming like I did in the past if your videos aren't performing as well as you would like don't delete the YouTube studio app okay don't be rude instead analyze what you can do better and face your problems it's normal to feel disheartened when a video underperforms I mean you spend so many hours on it but it's crucial to remind yourself that setbacks are part of the journey keep in mind that each failure is an opportunity to learn and grow as the saying goes you never
fail if you don't quit it doesn't matter how many times you fail each time will make you better stronger and wiser you only have to get it right once remember the algorithm doesn't have feelings it's not out to get you it's essential to approach your YouTube channel with a logical mindset rather than an emotional one here are some tips for being honest with yourself and making improvements look at your underperforming videos and try to identify areas for improvement are there any patterns you can spot maybe the thumbnails are not that good enough or is there
something you could have done differently maybe the editing style ask for input from your audience friends or fellow creators constructive criticism can help you gain valuable insights and identify areas for growth and also experiment with new ideas don't be afraid to try new things on your channel sometimes it takes a bit of experimentation to find right content formula that resonates with your audience I mean it took me two whole years on this channel and also YouTube is constantly evolving so it's essential able to stay informed about the latest trends and updates to the platform this
will help you make data-driven decisions and optimize your content strategy focus on your growth and progress celebrate your success no matter how small and use them as a motivation to keep push for pushing forward because you will need it don't compare your journey to others focus on your growth and Improvement by being honest with yourself and facing your challenges you will better equipped to adopt improve and ultimately succeed on YouTube I hope this video has been helpful to you and I'm excited to announce that I'm working on a free skillshare course for beginners on how
to grow and monetize their YouTube channels so staying tuned for that once I publish the skillshare video I will put a link down in the description below so that you can watch it for free and learn more so see you soon and bye remember it's not over until you win
