are you over 40 and feeling pressured to Niche down to succeed on YouTube what if the secret to standing out was actually doing the opposite see in this video I'm going to show you how you can turn your unique life experience into a thriving Niche all while creating content quickly and effectively using a simple process which you can complete in just a couple of hours a week yes it's true just a couple of hours a week you see your life story is your biggest asset and I'm going to help you leverage that to stand out
on YouTube cuz 99% of people struggle to find a niche because they're looking in the wrong places I'll guide you through a process to discover and harness the niche that's been within you all along it's in here and I'll prove it by showing you how you can create high quality content in just a couple of hours a week using a framework that aligns perfectly with your unique perspective and to really help you accelerate this journey I've created something special for you it's a program called courage before confidence where I'll be in your inbox every day
for 30 days helping you build the camera confidence that you need to create your compelling content if you're ready to take that step and you really want to make your mark you can find more about that in the description below what if I told you the biggest mistake that most content creators make is trying to create videos for algorithms instead of humans you see the truth is your content should be crafted with a specific person in mind yes your are ideal viewer let me share my own Journey with you over the last 10 years I've
walked the path that you might be on now I've faced the same challenges overcome similar obstacles and all through it I've learned what works and what doesn't but the key was understanding who I was making content for instead of chasing Trends and trying to gamify the system I focused on creating videos that resonate with people like me over 40 with a wealth of experience and it does desire to connect on a deeper level my content is no longer about flashy edits or Fast Cuts it's about quality connection and authenticity that's what my audience want that's
what keeps you coming back the takeaway here is simple every great video starts with a great idea and that idea doesn't come from trying to outsmart an algorithm it comes from knowing who your audience is and creating content that speaks directly to them your experiences your stories your unique perspective of what create your own blue ocean a space where you don't have to compete with others who are fighting in that overcrowded red ocean you're not trying to be the next Mr Beast or anyone else for that matter you're just carving out your own space where
you are the niche that's what makes your content truly stand out this idea is drawn from the concept of the Blue Ocean strategy a strategy that focuses on creating un contested Market space in the world of YouTube that means instead of competing against the same space as everyone else you're creating something unique and unmatched by leveraging what only you can offer because you are the biggest gift that you can give to this world so now that you know that you are the niche how do we get attention on YouTube well it's quite simple isn't it
and you've heard it from me before two things and what if I told you the key to crafting those two things that t on that thumbnail isn't about mimicking big YouTubers but rather about understanding what truly resonates with your specific Ence one of the biggest mistakes I see creators make is trying to replicate what's working for these huge channels like Mr Beast but only to be disappointed when their own videos barely get a handful of views the truth is what works for them might not work for you especially if you're just starting out instead it's
important to look at what's working for those smaller channels they're growing creators and they're closer to where you are right now you see these creators are often experimenting they're taking risks they're finding new ways to engage with their audience when I first started focusing on my YouTube channel I learned this the hard way I spent so much time trying to model these big players but only to realize that my audience was not connected with that approach it was only when I started to study the smaller YouTubers you know and those smaller successful channels in my
world and analyze what was working for them that I began to see real growth look at my last three or four videos that shows you this it proves what I'm talking about I realize that the titles should be a balance between what's already proven to work and what people are actively searching for that's where the sweet spot is using datadriven insights while still staying true to who you are and your own unique perspectives now when it comes to thumbnails Simplicity is key I've adopted a style that's not only easy to produce but also effective in
catching the art I use a picture of myself yes this beautiful smiling face with a clear expression a background that is styled on my brand color with a few simple bold words you'll see a lot of these YouTube gurus now saying make your thumbnail simple well yeah obviously but everyone got wrapped up in the whole Mr Beast big contrast big edit thing didn't they well this simple approach works because it passes what I call the glance test if your thumbnail catches someone's eye in a split second especially on a small screen like a phone you've
done your job I also keep in mind the shrink test a technique that ensures your thumbnail still looks good when it shrunk down to a tiny size and if it passes this test you are on the right track so big text high contrast human face all these elements make your thumbnail more relatable and clickable bottom line to this is start by creating titles based on what's already working and what people are searching for once you've got that Foundation your thumbnail should be simple eye-catching and designed to create curiosity will give your videos the best chance
of standing out and connecting with your audience so what's next well if you're over 40 you've probably noticed that flashy edits Fast Cuts they just don't resonate with you the way that they might with a younger audience well the truth is you don't need all that noise to hold your viewers attention I know because I'm getting pissed off with them and I've been making them in my own Journey on YouTube I realized that the key to raining viewers isn't in mastering every trendy editing technique but in how to connect with them through my voice through
my actions through my authenticity it's taken me 20 or 30 videos to start to see the patterns in my retention graph and what I found was eye opening over time with consistency I've discovered that viewers were staying for the content funnily enough that felt real and unpolished where I wasn't afraid to let my true self shine through even if it meant leaving in a few mistakes actually I've even started to emphasize the mistakes in my edit you see for us midlifers the goal isn't to compete with fast-paced editing styles of these younger creators I'm saying
younger creators cuz they used to previously I was very concious that I was using the word kids a lot anyway instead it's about scripting in a way that reflects how we like to consume content simple direct authentic that's why I use a straightforward framework for my videos which have developed over time the hook the mindset the story The teach and the action step here's how it works the hook is a simple oneliner grabs attention the mindset piece is a simple question designed to get into the head of your viewer and make them think then you
flow naturally into your story your story this is where you connect with your audience on a personal level showing them that you understand where they are coming from and then next comes to the teaching point just one thing that you want them to take away from this video and then finally the action step that could be a call to action like subscribe smash the like Bell on all those funky stuff actually you know what you can subscribe and you can smash the like Bell and all that for me so that's the script but now we've
got to make the video well let's look at AVL audio video lighting let's talk about the technical side and how to keep it super simple you don't need expensive gear to create a great video so let's start with audio if you've got a simple lav mic that's great it'll pick up your voice clearly and keep the background noise to a minimum but if you don't have a mic shooting in a quiet room like this one soft Furnishings can dampen the sound and make your voice clear and Crisp that's it for audio for video smartphone camera
is more than enough to get you started don't overinvestment use it for repurposing you know you can make YouTube shorts Tik toks Instagram reals all of that personally I don't believe you need to I don't believe you need any of those other social channels and you're probably thinking huh what he owns a social media agency but if you want me to tell you why on another video comment below and I'll make that video for you and then there's lighting as far as lighting goes you don't need professional lights natural light is your best friend shoot
you in a daytime near a window let natural light brighten up your face the beauty in keeping it real and authentic and even a little bit raw resonates strongly with the over 40 audience and really with anyone looking for genuine content these days let's face it by scripting your videos in this way and keeping your audio video and liting setup simple you not only make your process easier for yourself but you'll also create content that resonates deeply with your tribe cuz you're keeping it real however if you're finding it challenging to articulate who you are
on camera or to build that camera confidence I have just the resource for you my courage before confidence training program is designed to help you become camera confident in 30 days or less with daily guidance delivered straight into your inbox I've coached thousands on this already and you can find more details in the description below so after you've gone through the process of ideation scripting shooting editing actually isn't that overwhelming in fact the beauty of being completely an Unapologetic yourself means that your editing can be minimal and still incredibly effective in my own videos I
found that embracing my authenticity I don't need to spend hours perfecting every little detail in post production the goal is to tell your story to give your audience an action step and keep them engaged and make them think when you focus on these Essentials your editing becomes a natural extension of the content that you've just created one thing I've learned is that adding a better music in the background can suddenly enhance the emotional flow of the video there's a tip for you I usually find a track that fits the tone turn it down to about
5 or 10% and then let it play softly in the background this not only helps smooth over any imperfections in your delivery but also adds a layer of polish that makes that video feel a bit more cohesive another simple technique I use is incorporating some jump Cuts shows the transitions in a thought or keeps the pace moving but beyond that I add emphasis with some pop-up words or graphics and the occasional bit of b-roll just to help drive that message home for instance if there's a key point that I want to highlight I just create
a graphic can canva add an animation to it pop it on a transparent background and just overlay it on the video this adds a bit of visual interest without requiring huge complex editing skills what's great about this approach is that it's real it's raw it resonates with people who are tired of all this overly polished scripted content and we can all do it so it feels more connected your imperfections whether it's a stutter a pause or an unscripted moment can actually enhance the authenticity of your video people connect with real people and that's reflected in
everything from your thumbnail to your final edit when you keep these imperfections you're not just editing a video you're telling a story that's Uniquely Yours remember the blue ocean I referred to remember the blue ocean I referred to earlier the key takeaway here is keep your editing simple focus on the essentials let your authenticity shine through and don't be afraid to leave in those little imperfections that make your content feel more genuine this approach not only saves you time and a whole production I'm getting tired now this this approach not only saves you time and
right this approach not only saves you time but keeps your whole production to a couple of hours a week and helps you connect with your audience on a deeper level by embracing raw and real you'll find that editing becomes less about perfection more about enhancing the story that you're already telling remember earlier when I mentioned that your life story is your biggest asset let's Absol absolutely right but there's another simple strategy that can make your content even more compelling authentic and vulnerable do you want to do vulnerable check out this video right here where I
deep dive into how being honest and vulnerable can transform your content and make your Niche you even more powerful this approach has been a game changer for me and it's been one of my biggest videos today you don't want to miss it
