Perfect Webinar de Russell Brunson ✅ Estructura de un Webinar Vendedor 🚀

Well I'm excited man thanks for having me on and um I'm really excited because I've taught a lot of these pieces in separate different places and this is the first time I've ever kind of taught it all together so um it should be kind of fun my screen looks like a mess right now because I have everything open you're gonna learn about today but then I'll start I'll make it more organized here uh here in a Minute so it should be kind of cool all right so we've got about two hours that's what Joel gave

me which would be kind of fun to go through a bunch of stuff and I'm gonna be showing you guys um first off what I call my perfect webinar it'll be breaking down the perfect webinar funnel I'm going to show you guys uh the pages in our webinar funnels I'm going to show you guys my actual webinar just it'll be fun I got I'm not I got nothing to hide so I'm gonna show you guys anything and everything you want um if you have questions then feel free to uh to ask me throughout I'll be

I'll be looking at the questions here as well um but I'm just gonna go in and uh we should have a lot of fun you guys so I'm excited for this and excited for Joel putting this whole thing on all right so to begin with so we're gonna start over here with the perfect webinar how many Of you guys have ever seen this before I'm gonna make it big she has the whole screen this is the focus of right now all right so this is the perfect webinar and um some some backstory on this um

uh this is something that um I didn't really invent it myself it was it was uh initially um actually let me let me step back even further so when I first got in this business I wanted to be an internet nerd right that's all I knew that's all I Understood and I was I was uh online trying to sell things it was really cool and one day there was this guy who's one of my my early mentors someone I really looked up to whose name was Armand Morin and he was talking about uh he had

this seminar at a time called the big seminar and it was internet marketing seminar where you could learn come and learn how to be an internet marketer I'm like well I'm doing internet marketing be cool to like see how to grow it plus it'd be Cool to see to actually meet other um entrepreneurs um I'm not sure about you guys but I always said that like being an entrepreneur is like the loneliest job in the world right like there's nobody that really gets you half the time's like your uh your spouses don't understand what you're

doing your friends don't like you're like the weird guy right and so I didn't have any like friends I could relate with so I'm like I can go somewhere I think it was like two thousand dollars for ticket I can go two thousand bucks I can go and spend this time and get to know other entrepreneurs and like just hang out I was so excited so I went to this event and uh when we got there um there was I think there's about 500 people in the room and I get the first day and I

got my notepad out my my laptop and I'm so excited and first Speaker gets up there and he starts Talking and he speaks for about 90 minutes and then when he's done he he tells everyone to go in the back of the room and sign up for his program which I think was like two grand and I was like that was weird but also I looked around I saw all these people like popping up all around the room turn around and running to the back and then like throwing money at this guy and I remember

like you know I wasn't that good at math but I looked back and I Started doing the math I was like two four six eight ten you know whatever I was like that guy made just made sixty thousand dollars like that was the craziest thing I've ever seen and then next next Speaker gets up and he's selling like a five thousand dollar package and he's an even better salesperson he goes to the whole pitch um and at the end of it everyone runs to the uh runs to the back and starts starts uh buy it

again I'm doing 5 10 15 20. that could just made 100 Grand the next speaker the next speaker for three days I watched this and um at the time I know some people don't believe me when I say this but at the time I was a shy awkward nervous kid who just wanted to hide me on a computer didn't dare to talk in front of people didn't dare to you ain't that stuff but um but uh I was like after seeing that over and over and over again I'm like I gotta learn how to do

this because that was amazing like I'd never seen someone make a hundred thousand dollars in 90 minutes before I'm like if that's possible then I gotta figure out how to do it so it kind of started my whole um my journey to kind of figure to figure this stuff out and uh and back then it was before webinars were ever even thought of we were using uh tele seminars initially and so um I started trying you know kind of test things out like I'm gonna do a tele Seminar because I have to like talk to

people that are dress up so certain things will tell a seminars my little list ahead of the time and uh first I get on tell seminar I would just talk for an hour and then try to sell people stuff and and sometimes it worked and sometimes it didn't um and uh and it was cool because every week or so I do a tele seminar and I would just I would try different things I would try something weird and I'd try This and try that and some things just didn't work and some things worked really good

and eventually I kind of started seeing like okay when I do things like this people buy when I do things like this nobody buys right and uh again I'm not I was never a good student but like I liked money and I liked when I you know when something worked that I was gonna make my I wanted to do that again so I kept I just I started watching and noticing what was Working and um about that time this guy named Alex mandosian who's uh still just one of the most brilliant marketers I've ever met

he had this course called tele seminar Secrets I remember it was a thousand dollars and um they just they do this big whole product launch and they did it through tele seminars funny enough so I'm listening in day after day after day to all these teles seminars from everyone trying to help them sell this course and uh and I was like so Nervous I'm like I know a thousand dollars that's a lot of money that I dare to do it do I not dare to do it and uh finally one of my friends said Russell

how many tele seminars have you done I was like like 15 or something he's like how much money do you make on all of them I was like you know each one makes anywhere from you know a thousand up to you know eight or nine thousand dollars or whatever it was at the time I remember and he said he said if you made One or two extra cells from one tele seminar from one one idea you get from this course like it would be like that pays your thousand bucks back then they have everything you

know from that point forward everything else is free money and I was like you know what you're you're right like it's a thousand bucks why am I freaking out about this like I sell people stuff all the time like if I'm gonna be a good you know get selling stuff I gotta become good at um at Purchasing things as well so I I put the wrist it I bought the thing and I went through this hotel seminar course and it was cool it was the first time I'd ever thought about like like the process like

when someone's on the phone what do you actually say and what order do you say and how do you do it you know prior to that I would just get on I would just talk and I would teach and I would just you know whatever it came to my head I would do and he kind of started talking About like his script and like how he would do things so I was like oh so I started kind of taking some of those ideas and implementing them into what I was doing for my presentation and on

my tele seminars and I had some some increased success I was like wow this is these were cool like these really good ideas and he had ideas everywhere from you know how to get people on the tele seminar to closing on the tele seminar to what happened afterwards which a lot Of you know a lot of what I do now is inspired from that initially almost a decade ago and so again you guys will see a lot of that over the next two hours with some of the stuff I'll be sharing with you but that

was kind of my first time ever where I said Step Back start thinking about this process I remember doing one tells seminar with this guy named Mike Chen and before they tell seminar Mike got on with me to kind of prep me for the tele seminar and I Remember one thing powerful he taught me he said he said look when when I sell my product he said these are the three questions that everybody has number one was you know why does it cost so much why does it whatever and he had the three questions he

said what I need you to do is during this during the tele seminar I need you to ask me these questions in this in this way it's like you need a phrase in the exact same way I give them to you and the first Question was like uh hey Mike so um I you know with all the features inside the software I can't believe you're only selling it for three hundred dollars he said you know and why do you why did you do that and he had me ask the question that wakes he knew that

in people's heads like well 300 bucks is a lot but then they hear me say wow with everything that's in this how why are you only selling it for 300 like why is it so cheap and suddenly it changes Their their perspective right and um and so he had me do that and there's two other questions I can't remember they were now but two other questions the same way that that addressed his main concerns and um we did that and that tele seminar was the first tell seminar I ever had that broke five figures I

think it was like I think I made 17 or 18 000 on it which I was for me it was just insane like that was more money than I ever dreamed of and it Came in one uh back then a 60 Minute call and so I just became like I was like this stuff is awesome a little while later uh one of my friends Mike Phil Simpson you guys know him he invited me to come out to um to one of his uh his events and come and speak on internet marketing and and so I'm

like sure like I've never done that before only event I'd ever been to his arms a couple months earlier so I kind of seen that and he said when you Come I want you to sell something I was like okay cool I can sell some stuff and then again I've been doing these Health seminars so I had a little bit of knowledge but I still didn't really get it yet I remember thinking you know when I was at I was armin's event like I knew more about internet marketing than any of the guys who were

up there speaking I was like I'm gonna go to this event and I'm going to teach all my best like I'm just gonna blow their minds like I will Give them so much value that they will run to the bathroom they're getting they're going to give me money okay because like I'm gonna out teach everybody else and that was my thought going to this thing and so I spent weeks weeks and weeks preparing this presentation which is many if you know me you know it's not really my style I'm a lot more um uh I'm

a lot more like uh you know like Uh just kind of see to my my pants but I prepared and I prepared and I prepared and I and I I created I still think to this day it was one of my best presentations ever um and it taught some of the most amazing things in internet marketing and really simple simple format and I did the presentation at the end of it I tried to sell my product and again I put the word tried in there because I tried to sell my product and um and I

did my Little pitch at the end just like I'd seen other speakers do from stage and uh and I did it and nothing nobody moved like I could literally hear the Crickets in the in the audience and I'm looking out over this room about 200 people and I'm just like embarrassed and devastated and like freaked out and um you know I just done my pitch it's pitch you're completely quiet no one's talking there's no music playing it's just kind of dead And I'm done I'm like no what do I do like how like you know

I gotta walk to the back of the room over there and I was like so scared so like that's a long it's a long walk away I walk through all these people and uh it was like the Walk of Shame so I'm walking back there all awkwardly and people trying to get up in their seats and people came back started asking me questions and a couple things one thing and people that and that was the most amazing presentation I ever saw Like tons probably 20 of them told me that and then they walked away and

they didn't buy none of them bought none of them bought and I was like how in the world like what I taught was so amazing like it was everything they needed to be successful like why in the world are they not buying my my thing I was so confused and I was embarrassed honestly I shook hands talked to a couple people really quick and then I went to the hotel room and I was so embarrassed I Literally did not leave my hotel in the next three days I locked myself in the room and I just

watched cable TV order of service and did not I did not once leave the room the rest of the trip I remember being so depressed and so embarrassed I did not want to see anyone else in the event um because I was so embarrassed and so I'm hiding in my room and then I was like in my head I was like I will never ever be a public speaker game that was So painful so horrible and I made zero dollars out right I pay my own way here pay my hotel I didn't make a penny

I lost money why would I ever do this again and so I walked away from it and I did for a while um and uh and I kept doing tele seminars which were working I kept getting better and better those I started implementing some of these things we'll talk about here in a minute um got better and better at it but I but Um I didn't want to speak again and a couple months later um I got another invite to speak another event I told him no they kept asking me and asking me and and

finally I was like okay I'm gonna I'm gonna come and do the same thing you know prepared an amazing presentation I'm like okay this time like and I'd kind of done like a basic you know the way I kind of sold at the end I kind of the last time kind of bats I was like I'm gonna change how I do my Pitch you know I was like I feel like last time I was insulting their intelligence I was trying to do it like how the other speakers do and I'm like you know that's not

me like um you know I I'm just gonna be like straight up straight up so go slow guys event stand up on stage and this room is a little smaller maybe 150 people and I do my presentation at the end of it these are my words I'm so like looking back on now it's funny to me but Um I said I'm not gonna do what the other speakers do and insult your intelligence with talking about what this is worth and dropping the price I'm just going to tell you what the price is it's 997 and

you know you've gone through this training you know how you know how valuable it is me more of this and you meet me in the back of the room to sign up and I ended and same thing crickets I'm like this is horrible I have so much Pain associated this I I don't want to do this again and finally I'm like you know but other people are doing it like I gotta figure out what in the world other people are doing to figure out how this is how they're doing it because it works obviously it

works I'm not that dumb I gotta be able to figure it out maybe there's there's something I can do and so um again that was this is man that's 10 years ago now it seems crazy that whole experience Happened and so uh and so by the time I started thinking well who is doing again I started looking around some of the people I was learning from and some of the mentors I had and stuff like that and uh one of my one of my top mentors was a guy named Dan Kennedy and he I went

to one of his events and again I saw the same thing people run to the back and I was like this is so cool and so um I went back to the in their the back of the room they have all their Courses they sell and they had two different public speaking courses one was Dan Kennedy's public speaking course and one was Bill Glazer so I bought both of them I'm like I gotta figure this stuff out so I'm listening to these to these courses and and uh there's one like resounding theme I keep hearing

throughout the whole thing with this with their within their courses and the thing they kept saying over and over and over again says look you as a as a Teacher right like you want to go up there and teach and give and share so the problem is you're doing that you're doing your audience a huge disservice because there's no way in 90 minutes you can change someone's life like you can't give them the tools and the training and everything they need to be successful he said you're only job your only responsibility during that 90 minutes

is to inspire them and have give them belief that what you are able to do will Work for them that's it okay so repeat that your job in that 90 minutes is to inspire them and to give them belief that what it is that you are selling can help them okay that's it if you can Inspire them and if you can give them a belief that what you have will help them they will give you money that's it okay you impressing them with how much you know how good of a teacher you are will not

well first off not going to Help them because they're going to leave with an in with an incomplete you know understanding to be able to implement what you showed them and second off they're not going to give you money okay instead of saying over and over and over again I was like that seems so backwards for my from Logic for me it should be like whoever gets the most value gets the most money right and that's true in parts of life but not in a webinar or a stage pitch when you're selling it's Different and

so um so I said you know what fine I'm gonna just trust these guys and so I started learning how they were doing their stuff and I watched their presentations and I model they're doing I went to my next event um had my new presentation where I instead of teaching a whole bunch of stuff I was trying to inspire them and give them belief that what I had to sell would help uh could help them and did my First pitch and uh I still remember I sold six people the thousand bucks a pop six thousand

dollars which again was a lot of money I was just like boom like okay this is working now now now I got a working model how to make this better right what can I do and how can I make this better and so I started going through a whole bunch of other people's public speaking trainings um and not let me sit back not public speaking training because that's in my Mind a bad thing like it's not public speaking like how to be polished and clean right you're if you hear my webinars you hear me right

now like I stutter I say things wrong um but man I can get in front of a stage and I can close a room like I know how to do that now it's not from from speaking eloquently it's from understanding the right way to give a presentation okay and so I started going that I study every I bought man I spent Tens of thousands of dollars on different people's speaking courses I found the best people guys like Ted Thomas and I learned this whole concept called trial closing from Ted Thomas which I'll probably talk about

later on in the perfect webinar so he taught me trial closes um add that to our webinars we saw an increase where we were averaging nine dollars per webinar registry it jumped into over 16 per register just by adding In trial clothes it's not changing anything else in the pitch besides adding in trial closes um it went to um uh I've been blanket on their names Ron Legrand who's a real estate guy went to his public speaking training and learned how he did it I went uh learned from uh so many so many people um

anyway start going through it I still remember the the biggest thing I learned On I'll share this with you guys I'll walk you through how it all works um I was at a Dan Kennedy event in uh Armin Morin the guy who ran the big seminar my very first seminar I went to was speaking and he gets them on stage he's selling a thousand dollar thing and he literally closed over like I don't know it was like four or five hundred thousand dollars in sales like it was the most amazing thing I'd ever seen and

I was just watching it was like it was Like watching someone do art right like their painting was the most amazing thing in the world and um and I'm watching this and and afterwards like I'm kind of lingering around because I want to talk to him just tell him you know like how cool he is and I was actually I was speaking at his event two weeks later first time I ever spoke in the big seminar which I was excited for because that was my first event I ever went to right and so um and

so he does His pitch and he makes all the money and then the end of it everyone's talking and they finally leave and um he walks up to me he's got this stack of order forms that like it looked like when you go to Staples you buy a big old like you know big big old block of paper that's what it looked like he held that up he said hey Russell you want you want to stack of order forms like this like heck yeah man like I would love to make a half million dollars in

90 minutes like You just did he said and there's one thing you got to learn like all right what's that and he said uh it's a concept I call it a stack I said okay what's that mean he said did you he said walk back to this presentation said do you see how I did this thing you walked me through what he did and uh yeah that was kind of cool he said in two weeks when you speak in my event he's like when you do when you close do the stack if you do the

stack You will be rich if you don't you're gonna bomb and I was like okay and the way he kind of showed it and I was like well it's kind of it's kind of embarrassing like and yeah I'm gonna show you guys it here in a minute but I was like that's kind of embarrassing he's like just do it I'm like okay like I don't want to screw this up like this is Armand Moore and like I was so scared right so I did my presentation and I just modeled his Stack as close as I

could remember it went to his event two weeks later and uh did over a hundred thousand dollars in sales from the stage like by far the biggest like I had a table Rush people sprinting to the back I was like man that is amazing so I started adding the stack into my webinar presentations and it just crushed Every Time Boom my clock would just crushed it crushed it and after a while I remember I thought I was too smart for the stack I'm like you Know what that's embarrassing like I don't like doing it so

I pulled it out of a presentation first time in my life I ever blanked on a webinar not didn't make a single cell and I was like you know what this is the lesson to me I will never ever ever sell again from a webinar or stage presentation without a stack like there's like I just it's my hard fast rule I will stack every single time and as I've shown my students and people the Stack like it just it works like magic every time like and every time people tell me first time I was really

embarrassed and then they do it and then they make a bunch of money and suddenly they're not embarrassed anymore it's really weird uh we had a big event last week here here and uh Rob before so you guys may know Rob he was he was here and I was talking we're talking about webinar funnels and he raises his hand he's like He's kind of grumpy he's like he's like Russell I have some some bad news for you probably good for you but bad for me he's like I learned your perfect webinar and I thought it

was the stupidest thing I ever heard so two weeks ago I remember three weeks ago I did my I did a webinar to my list and I Did It My Way which was the best the better way the right way and I made two sales and I was really depressed and so I went back and I put the stack in Like you said it was so embarrassing I did the same webinar to the same list we've already seen the same offer um but hadn't bought and uh did it again we made 17 sales all he

did was just change it by adding in the stack like it's magic okay I'm I'm giving these ideas so I want to pre-sell and get you excited about this we're going to go through all the the content here in a minute but I want to understand like this wasn't something I Just made up overnight like this is 10 years of me learning from all these different people and bringing pieces in and trying things and testing things and and that's what this has become the perfect webinar came from that uh one other kind of backstory of

a cool thing that that I learned which would kind of tie more into the webinar sequences we'll talk about during the second hour um but uh when uh when I was at armin's event he kind of pulled me aside before I spoke he said he's like I'm gonna teach you one thing that'll double your sales oh my God what's that he said the biggest thing that'll impact your sales at an event outside doing the presentation right he says is how the it's how the the host of the event how they introduce you I'm like really

he's like yep he's like if you if I go to an event and he's like in the the host like introduces me bad he's like the presentation will bomb he Said they come in and introduce me the right way then uh then it's just it'll make a bunch of money and so what he started doing was uh actually uh manipulating uh how the introduction happened like like uh what was said during that introduction to uh to give him so he would he would make a video ahead of time so he'd watch the video and then

you come on stage so he could control that pre-frame and at the same to the webinar I'll show you guys Through the funnel but by by us positioning the funnel the way we do I'm pre-framing that so when someone shows up on the webinar they're already predisposed to buy most people when they show up on the webinar um and my webinar is right now closed consistently at 15 every single time uh which you know I've heard people brag about numbers or higher but I've never seen anyone's numbers who actually would be willing to show me

their numbers we Close 15 every single time on a live webinar um and then uh on uh from from stage we get pretty pretty close to 50 percent every single time when I'm speaking uh on stage so so again this the these numbers work and the process works and that's why that's why it's so awesome so anyway with that said did I preframe that for you guys are you excited to learn about this now I hope all right cool so with all that Said I always try to take these complex processes right all these things

that we do and like how do I simplify them like I'm not I'm not like the smartest dude in the room I don't understand that like I I didn't do that great in college I didn't agree in school but one thing I'm really good at is taking these super complex things and trying to build out something that I can look at and then remember things instantly really really quick over and over and over again okay And so that's what this perfect webinar is every time I would tweak it and find new things and build new

things and change things I would come back and I would keep adding to this graphic until it became what it kind of is and this template right here um in the last man in the last less than I think uh 10 months the last 10 months this this Templar here has made me personally over 10 million dollars Um I know it's made a bunch of our students like Liz Benny learned about it about a year ago um I think that she just passed six hundred thousand dollars in sales from her perfect webinar um I can

go person after person after person like if someone came to me and I've had people ask me it's like Russell what would you do if uh you know if if you lost your email list and you lost all your friends and and you lost Everything and you had a start over from scratch today and you need to become a millionaire as quick as possible what would you do and you only have a thousand dollars in your pocket or whatever right I always tell the exact same thing like I said first thing I would do is

I would print out the perfect webinar script then I would open up PowerPoint I'd find a product I like I would build out the perfect webinar around that product I would go to Facebook I spend a thousand dollars Facebook ads driving to the perfect webinar and then I would make my first sales and you know whatever whatever that gets that first money that that's uh I take that money reinvesting more ads reinvest more ads reinvest some more ads and within a few months I'd be a Millionaire game like that's it so if you guys want

to like what my secret is like it's this like I'm not holding anything back from you guys like this is It it just works um and it's been tested over and over and over again okay so there's a perfect webinar okay so I'm gonna walk yesterday there's basically um there's three parts here in the perfect webinar there's the introduction which this is we talked about like the the the pre-framing everything you're doing before like somebody gets on the webinar to capture their attention and make sure they show up okay the biggest Drop-off rates and webinars

are two spots one is the first 10 minutes and number two is right when you transition to your clothes okay so I'm gonna show you guys things to do to strengthen those and keep people on so first is Introduction next is the content section and then the last is the close is the stack is how we we close it out okay so I'm gonna walk you through all all three uh all three pieces to that okay so the first is the introduction now the Biggest thing about introduction is you cannot be boring okay um I

used to do webinars and telecenters it's funny I've listened to some of my old Health seminars and I was just like a shy nervous kid so I get on I'm like hey hey everyone can you guys hear me if you can hear me chat in the Box over there okay um hey my name is Russell and anyway I would just kind of like I Was so nervous I probably lost half my audience before I even got to like anything cool okay you have to change that when someone gets on a webinar it's weird I think

about like you're in your home office you get on this thing and you're you're probably shutting the doors and you're kind of like okay is this like is this gonna be worth I got an hour like if I have time for this you've got to grab them instantly and like just shake them and like this is Gonna be amazing all right so first thing I do is the second I start my webinar I typically start about five to ten minutes early I get on there and I'm not just quite like hey guys this is Russell

I'll be on a little bit and quiet I want energy and emotion and noise and things happening right when I get them okay so the first thing I get on I'm like hey this is Russell Brunson you guys I am so excited for the webinar today if you are just logging in we're About to get started this webinar we're gonna be talking about um blah blah whatever the thing is I'm talking about saying it's going to be amazing and um and the Warriors starting about six and a half minutes so six and a half minutes

from right now we're gonna get started and uh I'm excited for you guys we got tons of you guys logging in right now and uh and for those years they're just jumping on I want to welcome you to the webinar my name is Russell Brunson I'm gonna be your host today and uh we're about five minutes away from from go time and I'm just excited to have you guys here and when the webinar starts I'm going to be covering one of my favorite topics in the world which is blah blah blah blah blah blah blah

okay now for those guys who are just jumping on and welcome to the webinar we're about four and a half minutes from you see how I'm doing this so there's constant talking for 10 Minutes where I'm just talking in a loop because people are logging in every about 30 seconds okay well you'll see like if you have a big webinar like every second new people are logging in okay and so I'm I'm on like a little 20 to 30 second track where I'm just looping this and looping this and looping I'm trying to say a

different way so it's a little interesting and exciting but I'm telling them how much long you know what how much longer it is What's the hook what's why is this gonna be exciting why am I so excited why should they be excited and I just keep going through that I'm looping that I'm looping that and you'll notice when you jump on a webinar like that where I'm instrument or someone that understands this process is doing it instantly there's a different change in energy like you get on you're like wow like this is this is like

this is gonna to be cool like something's happening here Right as opposed to like hey everyone we'll get started in a few minutes hey we're testing the audio we'll try to get on in a few more minutes you know what I mean like it just changes the whole state right I'm very big and like um when uh if you guys have ever studied NLP a lot talks a lot about pre-frames and states and things like that like I can affect your state really really easily based on a frame that I'm taking you through right so

if I want you to Buy if I'm going to be asking you for money over here everything else is happening before here's the frame right each each every time you move from one step that you're entering through a frame and so I want to control that frame the best I can and make that experience amazing because the better that is the more likely you're going to buy you're gonna do it on the next page and the next page and keep moving through right so it starts with Me with a whole bunch of energy getting him

excited for what's about to happen okay all right now when the webinar is about to start like hey guys we are at the top of the hour we always start on time I'm ready to get started I hope you guys ready to get started uh let's jump right into this okay my name again and even though I've said it 50 times I'm starting again my name is Russell Brunson and welcome you guys to the Webinar today now um uh we're gonna be on for between 60 and 90 minutes and before this webinar ends blah okay

I'm giving them a bold promise I have to give them a ruler by which to measure success by okay if you don't give people a ruler to measure their success by what happens at the end of the webinar they make up their own way to judge success and nine times out of ten it's not going to be Pretty okay so I have to tell them at the very beginning like this is what success will be like at the end of this webinar okay so I might say something like in fact let me grab my um

grab my slide so you can see I've done this presentation more times than almost anything on Earth so I'll just kind of show you some of these things okay can you see my screen there all right so First I'm doing okay so during this presentation I'm going to show you guys my weird Niche funnel it's currently making me 17 000 per day which is pretty awesome right but the cool thing because that's cool for me it doesn't really matter for you I'm going to show you guys how to ethically knock it off in less than

10 minutes how many of you guys want to learn an ethnic knock off my funnel in less than 10 minutes okay I just made him a bold promise I'm Gonna show you a funnel it's making 18 Grand a day and I'm gonna show you guys how to knock it off that's it now they know like at the end of this webinar he's gonna show me his funnel Instagram and knock it off if I get those two things this hour has been has been successful okay does that make sense you guys so you've got to you've

got to give him a bold promise because that's what they're gonna judge you by so many times people Jump in the web and I start teaching in the end of people like why was I even like why was I even on that thing was so weird right so you got it you gotta um you gotta do that um all right so bold promise second thing is we gotta hook to the end so if you look at mine down here slide number six I say now I gotta I got a gift for you guys for everyone

who stays till the end um I created a sales funnel called funnelology and I'm gonna give you this Funnel for free in fact this looks like right here see there's four pages it sells a product here I'm gonna give you guys this as a gift for free just for staying till the end nothing else you have to pay anything you get this for free if you stay till the end okay what I do well I've got their attention because I only got it for a few minutes before a lot of them start jumping off I've

got to grab them and and I've got to give them a hook to the End why should you say to the end okay it doesn't have to be a free funnel sometimes like uh like one of my webinars one of my best selling ones was my high ticket secrets and I say how many you guys want to see my call center okay it's a little tiny two-person operation I'm like cool so what I'm gonna do is that everyone who says thin I'm gonna pick up my laptop we're gonna walk over there to the call center

yes and check it out and see exactly what it Looks like okay and people are going nuts they wanted to see it right so it could be it doesn't have to be something tangible it can help you know I see a lot of people go like at the end of this I'm gonna give away a free iPod which I'm not a big fan of those because it's so unrelated now I get people staying just for you know for whatever but if you can find something that's just kind of interesting and unique that somebody like you

know what I'm I'm willing to Give to sell to you because they're basically selling you their time I'm gonna sell you this time in the hopes that I'll get this thing at the end okay so hooking at the end is is Big keep um commanding attention this starts from the second you start the webinar me talking loud energy um you know commanding attention then coming to qualifying yourself like why should they care about you so I come here I'm like hey I'm Russell here's me Tony Robbins meet Richard Branson here's me sleeping and I just

kind of like I'm showing them that they should care that I'm the one presenting okay so I'm qualifying myself and then uh and then I future Pace okay future pacing um it's all about kind of putting themselves in uh into uh what it could be so for me I future paste a little bit earlier right here so um I tell my story this is kind of Like my Ernie's disclaimer slash future pacing so I'm saying look buy it in this webinar I promise you you will not make 17 000 A Day In fact when I

got started I just want to cover some bills one day I was listening to tell seminar someone told me how they were a millionaire and I thought I want to be a millionaire and so at least I become a millionaire you make two thousand dollars a day and for me I started making these little funnels and uh and most of them flop but every Once in a while one would work and some made ten dollars a day some made a hundred dollars a day and then every once in a while one blows up and I

got one right now it makes twenty seven thousand dollars per you know seventy thousand dollars per day right now am I coming at 27 funnels can you imagine you just have one funnel working for you and they imagine you have two they imagine you have ten and the imagine we have 27. okay we're doing Over 10 million dollars a year because we're 27 funnels you're not going to start that way but you get but you're gonna start with one can you imagine it'll be like when you have when you have a bunch of them okay

so I'm future pacing imagining like imagine when this outcome that's true for me right now is true for you what will it be like okay and that's my introduction so that makes sense you guys you see how that introduction now you're like man like This is gonna be amazing I want to see I want to see how it works okay all right good questions okay all right so that that's kind of my introduction okay and you guys have fun with it you don't like fall like don't be like me just follow it to a t

like I always try making fun and interesting and then I always see like everyone just copies me so like for me I talk about this and I'm like no you gotta make me a promise promise me after I show you this you're Not going to use these powers for evil and everyone laughs and then two weeks later I see this on everybody's intro slide like hey promise me you're not gonna use these powers for evil I'm like don't don't copy me like think plug something else into here that's cool it's more fitting for your personality

you know anyway so but have fun on the introduction just have a lot of energy um if you do that that's going to keep you Long because that's gonna be your big drop off points I remember back with Alex Mendoza's tele seminar course he um he showed tells them in our timeline it was like um and it was like 10 minutes to the drop-off Point 50 minutes to top off points it's like you gotta get a past that 10 minute Mark and you gotta keep him past the 15-15 minute Mark if you can do those

two things um you just increase how much money you Make that's the two drop-off points okay so introduction is is Big all right now we're going to transition over here to the content and this is something that's um this is this is like for me was the missing piece I didn't I used to do an intro and then I would just talk for like an hour and then I would go over into the the stack and the closes um and uh and I learned this concept from a guy Named Jason flatlin some of you guys

may know him um he's got a webinar product and uh the webinar product was good it was really good but the biggest thing I got out of it was how to structure the content and I've changed how I do it a little bit um but definitely like I was heavily influenced by by his by what he he was doing okay because you can just teach to teach but if you teach the right way if you teach this way this will every Single thing you're doing will set up the cell at the end and it'll make

it'll have people leave feeling amazing okay all right so here's kind of the concept the first thing I'm a huge believer in this is your webinar has to focus on one thing what is the one thing that you're trying to help somebody to accomplish okay um I I had um a conversation with Perry belcher's uh one of my friends and he was talking About he's a great copywriter but he was talking about how he um how he had gone and uh they've done a bunch of tests on their different cells videos and webinars and things

they'd done he said that he said that they found is that if they ever tried to convince somebody of more than one thing in a sales video so of two things or three things or whatever that was that it would nine times out ten would bomb and the more simple the the concept was And the and there was only one thing like the offers made the most money all the one thing that all in common was they were all focused on one thing one thing you're trying to convince somebody of okay and so for you

your webinar is not about you know I'm gonna show you the seven different ways to increase traffic to your website like that's that's not it it's understanding like with the one thing what's the one thing that Um that they've got to understand if they believe that one thing then then uh everything else fits you know everything else will work okay so for me my my one thing I'm trying to convince them of is that they can quickly create sales funnels that's my one thing okay so it's kind of I kind of you know it never

says that like as the things like it's kind of wrapped in this headline so headlines my weird Niche funnel increment that makes Me 17 947 per day and I would definitely knock off in 10 minutes okay the point of that that headline is what's the one thing you're gonna learn You're Gonna Learn first off what it what a good funnel is and how to knock it off okay how to create your own funnel like that that's my one thing okay his feet you gotta feel like what's the one the one belief you're trying to give

someone and then inside of that We're embedding three Secrets secret one secret two and secret three okay so each of these secrets the goal of those Secrets is not just again teach random stuff is to identify what their false belief patterns are and then shatter them and after it's been shattered then rebuild it okay so let me show you let me pull if we had a whiteboard here right now I just whiteboard this but we don't so Let me open up my paint program I can I can doodle some stuff for you here all right

because this is key if you can understand this part of it right all right so here here's my one thing my one thing and then from here we've got our three secrets so the first thing I figure out is for somebody to believe my one thing right because I my whole goal is if I get them remember I told you before like the only goal of a Presentation is to get them to believe that what you have will work for them that's it okay if I need you to believe that what I have will work

for you you will give me money okay so the one thing this is what they got to believe okay now look at that now that I know this is what they got to believe they gotta believe that you know that um eating uh eating butter For breakfast is the secret to losing weight right if that's the one thing then I gotta feel like what are the three false belief patterns they have based on that okay if the the one thing is like um that that they need to use Facebook to dry you know Facebook's the

the best source to generate leads online so I know that's what it is then what are my three faults what are the three false belief patterns that people have about That okay um one thing I want to add to this too if you're struggling to figure out what your one thing is one of the easiest ways to do it is if you can fill in the sentence right here it'll probably work how to blank without blink okay so right here how to blank this is What they want so how to Drive Unlimited leads to your

website how to lose a million pounds in five minutes how to whatever it is they want so here's here's their want without the thing that they hate without cutting out carbs right you know how to make how to make like one of my best-selling webinars is high ticket Secrets is how to um uh how to how to Sell super high expensive things on the phone without ever or how so super high ticket packages without ever talking on the phone okay that one it sells high things without the thing that they hate is talking on the

phone right so think about how to do whatever the cool thing is you have without the thing that they hate okay that that's my headline nine times out of ten on a webinar okay it ties back to this one thing okay so now I gotta figure out the three the three False belief patterns okay so let me come back here so I'll show you this um here in my webinar so transition here I'd go through here's my three Secrets okay so secret number one is how to ethically steal over a million dollars with the funnel

hacks from your competitors for under a hundred dollars okay number two is how to clone The Proven Fund in less than 10 minutes number three is how to get their same customers to start coming to your Website instead okay so for me my three false belief patterns let me kind of show this in so you can see how this kind of relates back to my my presentation right so the first belief pattern that people have um is that uh for you to be able to create a good sales funnel like that it's really hard okay

like you've got to go through and have um you know you've got to have designers and programmers and you have to like Test a million things and it's gonna be really hard right so that creating a sales funnel is hard okay so that's the belief pattern right here is that this is really really hard okay so my goal my job with this is to basically take that belief they have that's hard I have to smash it it is not hard in fact it's easy so I what's this right here it says I gotta break it

and then rebuild it okay so it's really really hard so I Break that during the content and then I rebuild it okay next thing here so next one is that um it takes a lot of time oh it takes so much time so hard to build a sales funnel so that's their belief I have to smash that belief and then I rebuild the new belief okay and the third one is it's really hard even if I had a funnel it would be hard to get people come out come to my website so for me it's

traffic Traffic is really really hard so that's their beliefs I have to smash that belief and show my it's really really easy okay now if I've done that effectively I've done this this and this it then thereby proves that this one thing is true does that make sense you guys I know we're going to the Deep uh you know Concepts and strategies here uh which makes me laugh because like I was the worst student of all time I hated school I really struggle with it and teachers will talk about somebody that's so boring me but

this is fascinating because this equals insane amounts of money okay grasping this and understanding this will make you a millionaire faster than anything else I know on Earth okay so that's why I'm spending time with it why won't you understand it that's what it is okay so this is the one thing they believe this one thing they're going to give you Money here are my three false belief patterns that are keeping them currently from giving me money I've got to show them that their belief pattern is wrong I gotta break it and then I've got

to rebuild it to show them that it's easy okay here's a belief pattern I destroy it and I rebuild it destroy it rebuild it and now I have proven this one thing is true now they have belief now they're giving me Money it really is that simple and all said done okay so there's the concept so let me come back over here so uh here's my three Secrets see everyone had ethically steal over a million dollars with the funnel hacks for your competitors for under a hundred dollars okay so now I gotta help them understand

this the first thing I talk about is um here's how to ethically do it or there's a secret that I start teaching Them right um You Gotta model success if you don't model successor you can get shot arrows in the back and I'm just teaching I'm showing you some examples of how I did something right like I just modeled people who are successful so here's some aside I modeled it here's some aside I modeled it and then all it did to cost me like all it all work it cost me 100 bucks and anyway this

doesn't make sense for you because you haven't obviously Haven't seen the presentation but I'm just making I'm as quick as possible the easy as possible showing um showing that um that it's really easy okay the thing they thought was gonna be hard is actually really easy okay so show that at the end of it now I show them this exactly how to do it and they're like wow that is easy Russell I could actually do that because I show them like when all Of a sudden that's all you gotta do step one go to ClickBank

click on the mark place button step two finding products making a crap ton of money number three buy their products see what they're selling number four sketch it out can everybody here do that can you all go to ClickBank can you all find something that's already selling can you all buy someone's product and in case sketch it if so that's how easy this is okay now that I crap it is easy even I could do That right it's not hard this is really really easy Russell took my belief pattern I thought it was hard he

showed me how easy it was it destroyed my my belief pattern now I believe thanks to Russell thanks this webinar this is actually easy I can do this okay as soon as they're thinking that you got them okay now we transition seat number two okay now now I'm gonna show you how to Pro you know clone The Proven funnel in less than 10 minutes now this Is what you're probably thinking you gotta get designers webmasters and programmers and all these people make it really really hard right is that how you believe do you believe this

is really hard to take a lot of time a lot of money that's probably you believe right well guess what you are wrong let me smash that belief because here is the new way a better way it's called click funnels I show them click funnels and also they're like oh my gosh that is Amazing this is easy now I'm in so I just took that that thing again like I I play with this really hard like I tease them that's what I'm like you know this is what used to have to do I've had designer

Pro how many guys think to be successful you got to have all these pieces and they're like yeah and they're all overwhelmed and if they weren't overwhelmed I'm trying to overwhelm them here okay because they don't have that belief yet I want to Give them that false belief so I can destroy it okay so that's just kind of yeah so I'm trying to give them that that false belief that I can destroy it after I've destroyed it now I can rebuild it and now it's like wow Russell's right I don't need a designer webmaster program

or analytics person it doesn't take a lot of time I can do this in less than 10 minutes this is now suddenly easy boom which strengthens my one thing Then it transition to the last one am I okay so how many guys think this is amazing but you're like what's this cool Russell but how do I get people to come to my website it's really really hard right because that's they believe it's the last belief pattern if I can shatter this one they've got no excuses they have to give me money because this is the

only last excuse they could possibly have so the third excuse here I can't Get traffic so I show them here is how easy is to get traffic I show them a really simple process again notice that I showed one okay my mistake that I would have done in the past and the most you guys are gonna do like let me show you 12 ways to get traffic and you start showing all these things that's wrong you gotta show them one again it comes back to the one thing I'm like the one thing is the course

the webinar but it's also the Core to each secret like what's the one thing of the secret the one thing the one like the one thing is like should be the overarching theme of entire presentations everything's like the one thing right it's within the secret what's the one thing they got to do to get traffic because I can show you 50 ways to get traffic but I'm not doing that I'm showing you guys the one that's going to be the simplest and the easiest so I Showed them this they go to similar web they find

out where their competitors traffic is coming from and they just go and reverse engineer it and then look how easy it is and in five minutes my ads are on the same site and if I model it worked do you guys think you could be successful this as well like yes I can so I took their their last belief we smashed it now they've got no legs to stand on only thing they can believe now is that This one thing oops this one thing is true and if they believe this one thing is true then

they have to give me money unless they don't have it but they have money I've just I've just destroyed the three the three belief patterns that were keeping them from giving me money they're keeping them from believing that this would work for them and I literally obliterated them now that they're gone right like it's it they they have to buy Now okay I've taken away all the friction all those kind of things and that's how we that's how we teach the content you guys okay my students started doing that my webinar closing rates went from

you know five to six percent up to 10 15 and then like I said live stage we're closing about 50 now from a room which is amazing walking room a thousand people and you're like there are half these people will buy before I'm done Half a million bucks it's really exciting right so that's what's really important to understand you guys is is that when I smash these and obliterate them they they have to believe my one thing which means they have to give me money okay all right so there we go now we've gone through

the content stuff we have uh broke their belief patterns and rebuilt the ones that we need them To have now we gotta transition to where we ask for money okay now this typically is like the most awkward and embarrassing part for most people in fact it was fun I went to uh like a network marketing meeting uh one of my friends is like Hey we're having a little home party would you like to come and for me I was like yes I do what time so when's this thing right and then we show up and

there's like five or six people and um they were selling Essential oils right so they're everyone's you know trying these oils and sniffing them they do a presentation talking about it and the lady up front talking um she's doing a great presentation like it was really really good and all of a sudden you could tell like now she needed to ask people for money and like her face gets red she starts talking really really fast and she's sweating and she gets nervous and the more Nervous she gets the more nervous she gets and it keeps

just like compounding and building on herself and she's freaking out and she's like uh you know what am I gonna do and then she's like oh you know if you want to buy you can go over there and buy but you know I probably wouldn't buy because most people shouldn't buy and it's just you know but if you are interested in give us money you should definitely talk of this but if not don't worry about it I Was like whoa what if she's blurred out like so painful and probably she has it for most you

guys that's how it's probably gonna be and it wasn't for me I would get to the selling part and I get nervous and I like and I already speak fast anyway like all of a sudden um also my my voice is just like like would speed up even faster and so uh and so I had to like I had to figure like how do we transition this and uh Armin Taught me this he said this is the easiest transition in the world after you've gone through everything then all you say is say hey let me

ask you guys a question that's a transition like that's it okay so let me ask you guys a question we've been talking for the last 60 minutes and uh I think it's been a good experience we've had a lot of fun taught you guys a lot of cool things but you know 60 minutes it's hard to cover Everything in 16 minutes so I have a question for you how many of you guys um how many guys would like to uh to have you know or have you guys be interested in if I had if I

had a way for you to be able to continue this conversation and be able to continue um continually learned today how many guys will be interested everyone's like oh they're going crazy and then for me I like asking permission so I say well um if you don't mind I put together a Special package today so here's my let me ask you a question picture in fact this is how I do mine and no I'm saying 20 people copy this picture like go find a drone picture you guys this is mine anyway but conceptually unless I

say so let me ask you as a question how many of you guys feel a little bit like this right now when I show this picture and then I laugh and I'm like I'm like I know I talk really fast she has I'm guessing that you know last 60 Minutes Has been fun but some of you guys probably feel a little bit like this am I right I'm like yes I'm like okay I totally get that so what I wanted to do because of that is uh we we put together a special package called funnel

hacks and the funnel hacks present uh phone hacks is is uh is a way for you guys to be able to implement this stuff over the next six weeks and I just want to ask you guys permission are you okay if I if I take a minute can I share with you What's inside of final hacks and then I wait and it's always awkward okay but you gotta you gotta you gotta be okay with awkward okay I learned this from Joel Bauer again one of the public speaking classes I went through he said you always

ask permission before you sell because soon as they said yes you can sell to me like it just changed everything right so I always ask them permission so do you guys mind if I just Spend a minute real quick and show you uh show you uh this package or particular funnel hacks and I wait I do this awkward silence if I'm in a seminar also you hear people say yes yeah there's screaming I was like yes yes you just tell us what it like there's all start screaming and then I know I'm in okay on

a webinar I sit there and I'll send um uh also I start seeing all these People uh in the go to webinars saying like Okay okay I'm in I'm in I'm in um and uh and uh they give you permission okay if somebody gave you permission to sell they're more likely to buy okay so I want I like to ask for them for permission okay all right so there's probably permission that I go into okay here's what we got now we start going over here into into the stack and then the closes okay now I'm

gonna go through the stack because this Is the most important I'm gonna share some of these clothes I'm not gonna go through all the closes because there's this is what there's 16 of them here I can spend like 20 minutes in each one and we're on time for that um also like there's a lot more in this it's just the ones I use like all the time and there's a whole bunch more like you sometimes and there's so I'm not gonna go into all these but if I'll show you guys a bunch of them if

you're Interested in learning all these um I I have a presentation a bond perfect webinar I give away for free that goes into all of these and you go if you just go to a perfect webinar secrets.com you can get that this DVD and it goes through all the different closes so um just because I know I'm not gonna have time to go through all of them so I'll go through a bunch of them but just if you wanted to dig deep into that Um you can get that for free it's like like 4.95 shipping

and handling mail this DVD out to you that goes through all of them so okay so the stack so this is the stack that I learned from arm and more okay now for this stack to make sense um uh the the key concept behind this arm and taught me said he said that most speakers get on stage right they're like okay this is what my package is Boom number you know first thing you have is This and then you get this and you get this then you get this and they show you all these cool

things and then the last thing they show you is usually like just one of their bonuses right you're gonna get this really cool calculator watch or whatever right and then you're like okay and all it costs is ten thousand dollars and so the problem is that people's attention span is like super short right like like like shorter than you will ever believe right People's attention fan is just like almost not there and so when you say the price is only ten thousand dollars the only thing they they associate that price with is the last bonus

she showed them so if you show them like all this cool stuff like you're getting a car and a house and a airplane and a you know I'm gonna I'm gonna name Mars after you and you're in this cool calculator watch and the price is only ten thousand dollars all the icons like all they they Remember is like oh it's 10 grand for a calculator watch man that sucks that's a lot of money right you see that that's how people's brains work and so what you have to do is you have to re-stack what's in

the offer over and over and over again and right before you reveal the price you have to restack again so they associate the price with everything okay so I'll show you how that works here in a minute but if you see from these little images here like here I'm Saying component number one is this then I talk about it and I say okay now component number two you get this plus this I talk about that so that means you're gonna get this plus this plus this I talk about it and I see keep stacking I

keep restacking it then I show them the price and I move on I'll talk about the stuff here in a minute okay so let me show how that works so I come through this presentation and I talk about the first thing so this Is my stack slide so it's okay so I just talked about the first thing they're getting they're gonna get a one-year Enterprise account to click funnels for free so the first thing is when your Enterprise account clickfun so here's the first of my stack right you can get this total value of three

thousand five hundred sixty four dollars okay next thing you're gonna get if I transition to my next thing you're the Master class which is this and this and this is why it's amazing here's testimonials of people who loved it and how much money they made blah blah blah blah blah who works for then I stack it again so that means you're gonna get the one year Enterprise and the six week photo hacks Master Class total value of 6561 okay so I stacked the two parts of the offer so far now I transition to the third

thing what's the third thing you get um you need traffic okay so I talk About traffic why it's awesome and then I stack it again so that means you can get the one you're probably gonna click funnels a six week funnel hacks masterclass instant traffic hacks a total value of eight thousand five hundred fifty eight dollars then the next thing right you need copywriting so talk about my copy part of my product and I go through all that and see how cool it is it's amazing talk about email sequences and I stack again So that

means you're gonna get and you guys I promise you'll feel awkward doing this the first few times okay but it's uh it's worth it um uh so and don't Gloucester a lot of people can like so that means you're gonna get all this stuff for eleven thousand you you can't just gloss over like I've tried it before and it drops your conversion like you have to say it again so every time I come back side that says I say so that means you're Gonna get when your Enterprise is going to click funnels a six week

fun box Master Class instant traffic acts Inception Secrets soap opera Seinfeld Secrets total value of eleven thousand five hundred fifty two dollars can you see I did so I stack it over and over and over and over and over I'm gonna do a couple more times too by the way but I do everything and now this is my offer okay total value of eleven thousand five Hundred fifty fifty two dollars now before I transition to like don't worry I'm not going to charge this that's what I am going to charge you I have to get

them to believe that it's worth that amount of money right there if I cannot get them to say yes Russell is worth eleven thousand dollars they're not going to pay me 9.97. okay so I have to get them to justify this price okay so the way I do that is through a Process called if all statements I learned this from Dave Van hoose okay if I'll save it so what I do have to say this court you know this package is eleven thousand dollars now obviously I'm not going to charge you guys eleven thousand five

hundred fifty two dollars I think it's worth it I'm not gonna charge you guys that but I need to ask you guys a question if all the funnel hacks package did was so if all if all that this did was Blah would it be worth it if all this did was blank would it be worth it if all this is blank would it be worth it so three times I'm trying to get three yeses yes yes yes I need them to say yes three times that if all that this package did was something and it'd

be worth eleven thousand dollars I can say yes three times so first off if all I did was finally give you funnel was profitable would it be worth it yes if all this did Was to help you share your message with more people would it be worth it yes if all the shows give you the ability to cancel all the monthly tools you're currently using to glue together your funnels would it be worth it yes yes yes yes yes three times they told me it's worth eleven thousand five hundred fifty two dollars okay so now

I come back to him and say it's only a thousand if they don't buy it then they're lying to themselves Because they just told me it's worth 11 Grand I'm giving them a 90 discount okay you see why it's important so I'm taking this price the Top Value and then I have to get them to in in their own mind to say it's worth that I do that through if all statements I mean if I'll slide I do three at least three different times three s's that I can transition okay and this is what I'll

show you this one my closes if I come back through And then um I give them the actual price 997. it's not like the price and then after that then I do some more closes which I'll talk about here in a second I go back through all the way to the end and then I take my last slide here where then they see the price and see what to do they see the call to action uh they say recap and a bunch of other cool stuff okay so that's basically how the stack How the stack

works okay but you notice uh right here on slide 111 I restacked it again right I do like they've come back here I did uh here I talk about the prices and I'm doing some dropping some of my clothes in here to you know to help close them and then come back and again I restack it one more time and then I get my my uh my uh call to action to the action takers and then come to slide right here Okay so again I'm going to close this here in a second but a couple

cool things I want to State uh one thing this this last slide here in the bunch we've tested we've tested this a lot and walked to some other pieces one other thing that's cool is uh if you can do this for your product so we obviously we offer people they could just buy normally um which is which is awesome but then we come back and say hey Um PayPal will actually Finance you so you guys know that PayPal's got a financing program and it's not for everyone but it's uh it's subject to credit approval it's

only for us-based customers but my guess is right now for most of you guys 75 of your audience is probably us-based so this will work for most of your clients so I throw a slide in here this basically says Hey and only if they buy through PayPal they can use PayPal as financing right where PayPal We're in like when they go through PayPal a little thing will pop up saying hey do you want to use PayPal's Bill Me Later program or I think they changed the name of it recently but it used to be bill

me later and you say yes what happens PayPal goes and does an instant credit check if they if they approved boom it drops a thousand dollars in their account they buy it you you get the money instantly it didn't cost them a petty and they got six months with no Payments and no interest okay this is one of the most powerful slides in my whole presentation I say look some of you guys like I know you want to maybe you can't afford it or you're nervous or whatever so what we're gonna do is we set

up and do a PayPal without actually Finance this whole thing for you you know it's not for everyone you've got to be subject to credit approval you got to be in the U.S but if if you qualify for this you sign Up that means you go in there you don't pay a penny right now you get access to everything I talked about you can go through you can use it for the next month two months five months six months you can every month make a thousand or ten a hundred grand a month for six months

and in six months from now then you pay PayPal back and you're not paying a whole bunch of Interest there's no payments no interest for six full months that crazy okay so that's a gift PayPal is giving you uh us-based customers so if you're on the fence and you just want financing boom there it is PayPal will finance you you can use this make a crap ton of money and then in six months from now then you can pay it off that awesome have you guys want that all right go you know I do that

now taking this last slide this slide next I've tested so many things here in fact I'm gonna make it live so you can see exactly what I do Um okay so this is some cool stuff all right first off um you see that all pretty well first off I recap my offer on the slide the reason why I do that is because whenever time you get the slide everybody asked to make a million times what was in it again what's in it again I'm like are you kidding me I've stacked this 80 times how in

the world do not know what's in my package at this point in our relationship right but they don't So I have here so they can just see it again okay I have the big old pricing green because green means go I have a call to action which is whatever.com go because I want to go I have a countdown clock now um we started these countdown clocks when I was speaking Live Events I put a 10 minute or 10 or 15 minute countdown clock and it would get people's butts out of their seat and run you

to the back so I started doing it with um Uh with webinars and what we did initially is we would do uh um I think a 10 minute countdown clock and I would just be talking during the 10 minutes and while while I was talking to this 10 minutes sales will be coming in and second the clock hit zero sales stopped just every time I was like oh that's annoying so then we made a clock that went 15 minutes and sales came in at 15 minutes they just the second the clock Is zero people stopped

buying I was like well screw that let's put this let's make this a 30 minute clock so we bumped out 30 minutes and then I sat on for 30 minutes doing Q a and the Whole 30 minutes people are buying and usually about 30 minutes is when it starts trickling down it stops it's crazy I did webinars for almost a decade where I would do the clothes say the price and I'd end where I know that more than half my I say probably three-fourths of my Sales come during this 28 minutes during this 30 minute

countdown clock okay like it it is maybe so much more money I don't know how I didn't do it before but it's amazing right people are like how do you make a countdown clock in PowerPoint I just found a clock there on a clock online I recorded in Camtasia turned into a video file and I added the video to my slide this is the video file so you can pause it and push play like it's not a real Countdown clock it's a little video because I couldn't figure out how to make a countdown clock so

there you go that's what I did um so cabinet clock's huge then the next question like what do you do for 30 minutes while the countdown clock's happening okay same thing you do in the introduction you've got to talk constantly I gotta keep the energy High keep them pumped up keep them excited because if I have a lull they're gonna Stop buying okay so I can't have a little so I do is I went through after this webinar 30 or 40 times I know what everybody's top questions are so I just pre-load them here my

slides and they go through and I ask I answer questions people that they have in um and go to webinar uh so like I I uh I I'm answering questions live but I also preload all the questions I know I get over and over and over again okay the next go three on Slide I just click through here what do you find you have an account and then answer it I'm okay next question oh what happens after the first year and I answer it what are the tools do I need an answer and I just

go through this and and for 30 minutes I just keep answering these questions everyone's like Russell how in the world did you make it so they can do Q A's like that in PowerPoint so I'm not a PowerPoint ninja so I just wrote out every one of these questions and then uh like I literally had a slide like every one of these little questions in here it took forever and then I just animated them all out and then I just stacked them on top of each other so now it's a big huge blurred mess of

things okay so there's probably an easy way to do it but that's how I do it so that's in there there's Like 50 questions it looks like a bunch of like just mumble jumble but that's what it is okay so that's how uh that's how I do this last slide this slide like I said is is very important I'd say these two slides um are probably two of the most important they're using PayPal financing and then um using this uh this is the tool to keep closing cells all day long okay all right so you

guys getting this is making sense to you All right couple other things one thing I just did to you guys right there I just dropped three trial closes on you so some of you guys are saying what is a trial close trial close is something that I am embedding all throughout my presentations I learned this from Ted Thomas um Ted Thomas's nickname is the Pied Piper I've seen videos of him speaking at Robert Kiyosaki events where he will have a line of a thousand people all Holding the credit cards above their head waving it following

him to the back of the room and they called The Pied Piper because he's the best at like getting people to do that and so I was speaking at an event and I had heard rumors of Ted Thomas never met him I'm doing my presentation look at all the eyes in the bathroom I see this old man and I was like I think that's Ted Thomas I am so nervous right now that the king of closing is sitting here watching me Speak right so I did my presentation and we did some sales and it wasn't

like amazing but it was good and I was like kind of proud of it and he was kind of hanging out after the the webinar excuse me the the seminar and then after everyone kind of disappeared he came to me said hey Russell my name is Ted Thomas I'm like oh yeah I know who you are don't worry and he's like can I take you to lunch I'm like that would be awesome so he took me lunch we start Talking he starts asking all these questions question after question after question and then he stops and

he says Russell look at your head right now and I looked and my head's like just nodding he's like see your head's moving I'm like yeah he's like what I just did use I just did a whole bunch of trial closes which is why you were nodding yes right now he's like when I was in your room said you were engaging speaker you're getting people to buy you know people Went and bought things were good but I was sitting in the back room and I noticed that not a single person's head was moving in the

entire room he said if you watch me speak from the second I stand right on stage the entire presentation everybody's heads nodding yes the whole time I'm like really he's like yeah they've said yes to me about a million times before I ever asking for money I was like well how do you do that he Says this little thing I call trial closes he said what a trial closes is you ask people little questions little yes or no questions and the answer is obviously yes and they say yes and they say Yes again and even

if you're home in a webinar your head is probably nodding when I'm doing my webinar okay so I'm using these trial closes throughout the entire thing okay so for example Here's my intro slide so hey guys welcome to webinar I've been talking about my weird news funnel it's currently making me 17 947 per day how many guys would love to see behind the scenes of a funnel spanking 17 grand a day wouldn't that be awesome okay well I'm gonna show you guys that you guys excited for that okay so three trial clothes they told me

yes three times reading the first part of the headline okay and I say but not Only teach you that I'm gonna show you guys something that's even better for you because other things cool for me right another trial clothes um but I'm gonna show you guys something I'm gonna show you guys how you can ethically knock it off in 10 minutes how many has one learned ethnic ethically knock off my finals in less than 10 minutes boom got another yes okay so that's six yeses in my very first slide Now did you guys do me

a favor before I show you this can you just please promise you're not going to use these powers for evil what do they say yes okay over here okay so whatever is is I gotta show you an Irish disclaimer uh first off I promise you guys you are not gonna make 17 000 per day right now you guys probably knew that you weren't gonna do that right boom two trial closes now and I start going through it and so every time I'm Saying something I'm inner I'm interacting with the audience and I'm saying does this

make sense you guys getting this is this awesome are you guys excited does that make sense right right and they're saying yes yes like I I should count sometimes if you count on my webinars I probably asked you to say yes at least a thousand times in my presentation if not more every time people do want me to critique a webinar I start watching within five Minutes I know exactly what's wrong they never entered they didn't interact with you they didn't say yes and because usually they're embarrassed they feel stupid or whatever but that is

what gets people to nod their head okay and they need them nodding their head the entire 90 minutes if I've been asking for money okay a couple of cool things that um trial closes work the best for is when you show testimonials okay so For example this is Liz right so um a lot of times people show testimonial they move on like here's Liz's testimony she said with our new funnel which is the webinar funnel this month and we're on track to make 100k this month next testimonialist Mike stands and move on okay that's the

worst thing you can do when you share testimonial you've got a future pace and drop a million trial closes after every single one so I read less this thing this is What Liz says she said with our new Final blah blah blah blah blah right can you guys imagine what that would be like to get 100 new clients isn't that amazing like what would you do if you had it on your clients this month now I'm sure some of you guys are thinking that's probably you know that's not likely for me right and I get

that like a lot of you guys that may not make a lot of sense might not be possible but I promise if you'd asked Liz a few months Ago if that would be possible for her she would told you no too okay you guys get in this you see how that works does this make sense to you are you getting excited like I'm so like I'm excited for Liz are you excited for her all right now move on to my okay so I dropped like 50 trial clothes they said yes like 80 times around Liz

and just drove that it like made that testimony so real for them because they said yes over and over and over again I tell Mike's story and I'm like is that cool you guys like can you imagine I'd be like if you were Mike he was brand freaking new and now he's rich like what would that be like for you to have that same process okay trial close trial clothes same thing I'm showing like cool features like show these things like I'm gonna show you my solo attacks how do you guys want my soul had

ax would that be awesome who wants my media buying hacks all right that's what I thought that's pretty cool Right I'm pretty sure you know I just trial closing throughout okay trial clothes are huge right now I'm coming to some of these other closes so again there's a whole bunch like I'm trial closing every every sentence I'm almost crowd closing and as I start transitioning here you'll start seeing um you start seeing some of them see if I can find some of them buried in here [Music] Um okay here's my transition what you're gonna get

when you're about to count um okay so this is called uh if all statements we showed you that okay I had two choices that's um your two choices that's this is one child closer everyone closed right here you'll notice that I I'm not using all of them on every presentation I find the ones that fit that make sense and I plug them in so I'm gonna have a bunch of in Here but I'm not in fact I think I uh when I first started mapping these all that running into my high ticket Secrets webinar I

put every single one in so I had like I had whatever 16 of these ones in here and it was kind of cool but then like even if it's kind of overkill for me I felt kind of awkward so I started I do a lot less of them now but I always have probably seven or eight or nine of them in here okay so here's my I had two Choices option number one like I could go as cheap as possible and sell as many as possible but the problem is it didn't really incentivize me to

stack on the value for you so my second option which requires a little bit higher investment but in exchange I can put more resources to help guarantee your success okay so then they're my next sweet he's gonna charge me more right that's my goal with that clothes gonna make sweet okay [Music] Um all right now we got um their two choices okay here okay not for sure the price that I click now you've kind of got two options here's your first option don't do anything and not take the sleep of Faith which is 100 risk-free

or your second option is just pointing up this tiny little investment today compared to all the value that you're gonna get returned and just give It a shot if you can't make because I believe my company if I can't make you money then I don't deserve yours okay so that's another close there is I'm using uh now that they've got two choices so before it's like I've got two choices and I I the way I phrased it like there's only one logical option and then for here you only have two choices okay obviously a lot

of choices they can hang up the phone they can walk away but like I need to make them believe there's only Two choices one makes them look like a fool number two is amazing okay and they're like sweet why those are my two options I only have two choices and says it right here I don't want the first option to do nothing I want the second option that's amazing okay guarantees are good uh the real question I call that right over here anyway Um I might have called something different anyway the real question is work

gambling a few minutes your time to check it out which even even only does half what I've claiming today's training will pay for itself since your very first funnel is live um anyway you can see they're they're throughout here like I said I would go through all of them but we are already so I got excited telling you guys story So we're already an hour and 15 minutes in so um again if you want if you wanna watch all the recipes if you go to perfect webinar secrets.com there's a DVD it's 4.95 we ship it

out to you it's dvd plus comes with the paper version of this you can have it but the DVD I go through all 16 of them I show you examples of them she's exactly how to add those in but um hopefully that helps like again find the ones you like find put your own in there As well but how you're closing throughout the whole thing I'm dropping closing slides throughout this whole stack here and so by the time at the end again between trial closes these closes and the stack like uh it's hard for people

not to buy especially if you've if you've structured this the right way we've taken away everything every logical excuse they have you not only have you smash you've rebuilt it show them how it is possible With this one thing then when you show them here's the one thing and then you you you sell it the correct way like we showed through here um it's hard for people not to buy okay um like I said we close consistently 15 it's amazing as soon as Weber guys on account the people and I always write down a number

I'm like hey if I get 15 it means I'll admit I will have made Eighty three thousand dollars and I do the webinar and almost every time like clockwork we hit whatever number it is that I that I that I forecast the beginning because I know that consistently almost every single time we close the exact same rate it's like the weirdest thing in the world doesn't make sense to me how that works but it just just works okay so it's good to get it now for you guys to be saying well how does my webinar

have to be Russell kind Of my experience is if you can get a webinar that closes at uh at uh you know seven or eight percent like that's a good webinar you make a lot of money with that you get 10 it's a million dollar webinar you get above that you know I mean we're at uh 15 and uh it's been live less than a year and we're just shy of 10 million dollars in this one webinar um and it's not slowing down at all like it's it's amazing so Um that kind of should give

you guys some uh some groundwork okay why why is it so important to test these things try them over and over and over and over again why is it important to learn the skill it's because shifting you know two or three percentage points the difference between a seven figure your company an eight-figure your company like it's just it's those little tiny tweaks all added in together okay and so you guys have the benefit obviously I've Been doing this for 10 years standing up on stage is embarrassing myself um over and over and over again so

you guys could just kind of use a shortcut not go through all that and just kind of pick up where I left off and I give you guys this as a gift because I do care about your success and I want you guys to have successes I care about what Joel's doing he's done an amazing job and it's just I want I wanted to give this to you and Um hopefully it'll help you guys a lot so that's kind of first part here all right so next thing we're going to cover so that's that's the

webinar when somebody gets on right so the next piece we want to cover is what do we how do we get someone on the webinar what's the process for that so let me shrink this screen and and Michael um asked how does Russell identify the Top three beliefs to kill you know does he just go for the obvious ones so I was wondering if you could kind of shed some light on uh your three Secrets like which three beliefs do you usually shoot for great question okay so the question what three beliefs are you to

shoot for so for me a lot of it depends on what um like what it what is I'm selling so it's Gotta tie into that right somehow it's got it it's Gotta weave back you know For me like the reason why I am showing um let me find my slide real quick so many slides uh where's my number one uh okay like the reason why I'm showing you guys my process of this is because I'm trying to get them you know like this helps my my case for like if they learn how to uh to

unlock someone then they're gonna want to use click funnels if they then learn how to use click funnels you want to use Clickfunnels they believe they can get traffic that funnel they're gonna use clickfunnels right so it's like like it's got a support what it is I'm selling at the end of the day so that's the first part the second part of it though is um is most people have the same issues and and they're usually tied to to uh to time to money to uh things like that um and so I try to figure

out how to how to how to base it so Um yeah I I don't have like a hard fast rule for that really a lot of us just kind of knowing knowing your Market knowing like what like what it is that keeps them from from taking action you know um but I would venture to guess it's pretty similar in most markets right like um let's say it's the weight loss market for example and Um you know everyone's tried a million different diets so why why and they're not success in the past one of them is

like they you know maybe they heard they to get rid of carbs and so they love donuts they're not giving up donuts or bread or whatever right so it's like if you know that that's the majority of people's concern you say look the cool thing is you can do this without cutting out carbs like are you serious like I not cut out carbs like how is this Possible right or um you know they they've tried in the past and they lost them they gained it right back okay that's a common concern so okay how do

we make this was not supposed to lifestyle change not a yo-yo diet or whatever those things are so I think it really you know the key is understanding your market and understanding like what pain they've gone through to get to where they're at right now right people people take action they get on the Webinar they they're buying things because they're they're um they're usually in some kind of pain and they're trying to get out of that pain and so if you can identify like the last 10 times they tried to get out of that pain

like what was the issues they probably ran into like I know with my market you know the issues were um they don't know what to do okay which is why we show them how to funnel hog now you know what to do I Don't know how to do it I can't afford programmers so okay that's cool let me show you how to do with click funnels and like okay well that's cool but even if I did do it right I can't get traffic okay let me show you that too you know like those are the

three core things that my people struggle with and so if you're marketing I think that's right like what are the you know the last 10 things they've tried in the past like why do they fail why do they think They failed if you can answer that then it becomes really easy so yeah I hope that kind of helps yeah and I'll just kind of chime in here real quick um it's really really simple to come up with your your Three core Core Concepts and 95 of the time it's going to come down to either time

or money how can you save them time how can you save them money or make them more money and uh and then you usually throw one other thing in there so I mean even With secret number one you know how to steal over a million dollars of funnel hacks for under 100 bucks like how to make more money without spending a whole lot of money you know how to clone the funnel in less than 10 minutes like how do you get this stuff done in very little time and then usually just throw it and throw

in one other one the common pain point that they've uh that that you know that they're that they're having so um yeah man keep it up man you're doing An awesome job so we've got a lot of people that are excited so I just want to bring that question to your attention very cool awesome okay all right so let's transition I got another 40 minutes so the next 40 minutes I want to show you guys the process of um what we're doing now to get tons of people on the webinars and get them excited and

get them to show up and all those kind of things and kind of walk You through the funnel um The Funnel process so I'm gonna pull this down here now so this is one of like 10 different registration Pages I'm gonna show you guys a whole bunch of them here just so you can get different ideas of what we're doing and how we're doing it but this is uh this is one of my this is the the control this one is um made us a lot of money um and so a couple things about it

the First thing I want you to notice is you notice right here we got the one thing in the three secrets so if you look at my page like the only copy on this page almost is here's my one thing and down here are my three secrets right if you thought through your one thing and your three Secrets a lot like that's gonna be the best copy you've got so so I I uh that's basically my landing page that's number one number two Um the thing that gets people to register for a webinar or join

a squeeze page or whatever that that is is curiosity yeah excuse me curiosity and pain those are the two things right um and so I need them to like whatever my one thing is whatever my headline is for this thing it has to be something they cannot figure out in their mind on their own okay um so from is my weird Niche phone's currently making me seventeen thousand Dollars per day and how to ethically knock it off in less than 10 minutes okay like the human mind looks at them like doesn't make any sense how

can someone make 17 grand a day and how can I ethically doesn't make like how to ethically knock it off in less than 10 minutes like there's so much curiosity wrapped in that thing that you have to like if you read that for the rest of your life You'd be thinking like what the crap like what was that thing again I wish I could find that webinar because I got to figure out what his weird Niche funnel is like I gotta see what that thing is right it was funny we did our certification program last

week and um uh one of the camera guys this he was uh he's a my main camera guy brought this this is his like intern to come and help and he's a 16 year old kid and um and uh the kid like afterwards came to Me is like hey I have a question for you so I saw one of you I saw this webinar thing online on Facebook whatever he's like it said that you make 17 000 per day is that true and I was like I was like actually like uh we make a lot

more than that but one of our funnels makes 17 grand a day yes he was like oh that's so cool and he was like so excited because he like didn't think it was true and then I found it was true that he was Just like like going nuts because he want to figure it out right and so they see this like it's just it's curious like I can't figure that out case people all the time that are like um that their headlines are like um the fastest way to lose weight okay the problem is that

I can think like what's faster we lose weight uh probably cutting out carbs okay I in my head I think I can answer it so then I I don't register because I Think I can answer it you have to leave it so curious based they can't just answer in their head if you do that to get them to register and get them to show up okay sometimes people register they don't show up because you it's not curious enough okay so that's the key guys is you gotta you gotta like invoke curiosity like that's I can't

stress that enough um if all of our split tests that we've Done over the last five years like what I found consistently across the board is that the curio the more curiosity bass that headline is on the landing page the the more people will respond if it's opting in registering for registrar whatever okay that's that's it okay and so again that and that ties in the hole now that becomes the top of my presentation that becomes my one thing that ties into my three secrets so all those pieces kind of come on here a Couple

other things notice this picture back here so you see his picture like what does it look like it doesn't make any sense right okay there's a theme here like here's me doing the Hang Loose sign is that a phone is the Hang glue said I'm holding this like picture it's like a website the background is this huge website back there like like what is that right it's just rock curiosity I don't know what This is we tested tons of different pictures back here like beach scenes all sorts of things this one crushes them every single

time I think it's because like it doesn't make any sense right like what in the world is that doesn't make any sense okay so there's kind of your thing the less sense you make on your registration page and the more Curiosities you are the more people are gonna opt in so there's my hard fast rule for that all right so that is one Of our registration Pages let me come here to click funnels and uh boom I think this is the right one okay so for me in my market like I know that for my

webinar like this is this is like the majority of my market I'm going after these are internet marketers there's business opportunity Seekers there's people who this would be interesting to them right but I know that my product as I scale this and grow it I know there's going to be other Markets that I also want to go after that this message isn't going to resonate with him right like a chiropractor is going to see this and they're not going to resonate with it and so but if they were on the webinar it would resonate with

them and they would buy the product so I re-nich out my my front end page um to to kind of to to uh to speak to different audiences if that makes sense so Awesome coursing application everyone we're live so I'll show you I'll show you some of the other variations of the pages here in a second all right now I'm going to go through this so here's my first page here that I'm going to register so I'll register here and you'll see now it takes me to page number two in the funnel hey after they

register and then the land on this page and on this page this Is where you know my job's not done yet I caused some curiosity but now I gotta like drive it home and get them to actually show up so a couple things I do here first thing I got a video for me saying hi thank you so much for registering and I'm talking to him like this webinar class is going to be amazing this is what's called again that's what you're going to learn I'm just really getting them fired up and excited for that

for that webinar right That's the first thing I do on this page here next thing I do is for me um I like to have people first of write down the date and the time in the event so don't forget um you have the date time here um I added this because some people like they register and go to webinar to send the email for some reason like I need the email again so I added it on this page it's like if you need a webinar you can re-register here this takes them Just directly to

the good webinar page so it's just kind of like a second backup it's like when I went skydiving the dude that was hooked to my back he had two parachutes and so I'm kind of a big believer in that just like throwing out a second parachute just in case so that's my that's my second parachute for some reason they didn't get the go to webinar link right then over here now is I want them to do stuff before they show up at the event okay there's a couple Different um schools of thought on this one

of them is uh and this is like Frank Kern he always sells something on his on his thank you page to try to cover his ad costs for the webinar right so because if some if I spend you know I think on average we're spending between three and five dollars for someone to register for our webinar on Facebook so I want to make sure that I I recoup those costs Before the webinar so I usually on the thank you page I'm selling something so so for me what I'm selling is I give people a free

two-week trial to click funnels so my video says I say hey thanks so much for registering for the webinar now before you go to the webinar I'm gonna be talking about click funnels you need to go get a trial to click funnels if not you're a I don't want to say that but go get the trial click on the button down below and go Get a free trials they click on that they go get their free trial and it starts putting them into that process they start using the software so now when they show up

for the webinar they're predisposed to it they understand it they're more likely to buy okay the other concept begins like let's say you're selling whatever you're selling a a thousand dollar video course on uh on the webinar you might want to be like hey I've got a 27 uh video quick start guide go buy that right now it's a quick start and help you get started into this whole video marketing whatever right so I'm selling something to kind of help uh cover the the lead cost but secondly is I want to get people in the

um in the process of buying with me okay um human beings are really interesting characters like um like when we start like when we start when we're in motion it's hard to stop Us when we not motion it's hard to get us started right and so I want to get the process started I would rather somebody have bought something from me before I pitch them a thousand dollar things than not so I'm gonna try to do that here on this page so for me I'm selling the dollar or the the free trials they're not buying

anything to putting their credit card in before the webinar right and then I started doing this down here just to again make more Money on our lead costs and I have step number one here's the dates times of the webinar step number two go get your free trial and then step number three go buy my book okay so now I'm kind of selling two things here but they're just kind of like each of these are really simple offers free trial free book they put in their credit card but now like I'm making money before the

webinar ever starts does that make sense So that's kind of what I'm doing my registration page a lot of different things the core things I'm really getting them excited about the webinar making sure they write down dates and time them trying to sell them something that's why I do on the thank you page all right this is uh called the death of a website and so this is what I Target when we're sending uh like chiropractors and doctors and dentists and professionals People who don't know what a funnel is but they know what a website

is and this one converts awesome I have like a sales letter version registration page I also have a video version that again normally I could find like three seconds but it's just a little bit longer and it's kind of explaining like the depth of a website right so I find something that something that um again my um the webinar doesn't have to change because I'm still teaching the same thing but It's a different hook that'll get that audience engaged because you'll find like if you start you know you're building a webinar on on Facebook traffic

um and let's say uh after a while like you're gonna run out out of people to show it to you like you're gonna show it to everyone in that market right um after usually a couple months we we have what we call AD fatigue where people seem to offer so many times like it Stops responding as well and you go from two or three dollars to register into like ten dollars or fifteen dollars and gets more expensive so for me it's all about I could re-nich the front end we and then we can Target a

different audience so this was one version we had targeted and I was trying to show you a bunch of them but anyway conceptually you can kind of see how that how that all works all right um Cool um pull my other screen over here because next thing I'm going to show you the other registration or the pages if I can find them real quick well let's talk about conceptionally then I'll find the pages for you later so here's conceptually now what we do we call this the perfect webinar funnel okay people always ask me what

day is the best day to do a webinar and how long should I start promoting it what Should I blah blah all these things like that so I'll kind of walk you through what we uh what we do and this isn't um this isn't 100 like the same for every everything right like if this you notice a lot of these things are happening if if I have somebody who's sending emails from all the webinar if I'm doing this on Facebook it's going to change a little bit but not dramatically um so just kind of keep

that in mind that like this this process will Um tweak based on the type of traffic you're sending to it okay but I'm gonna I'm gonna kind of explain it um as if I have a joint venture partner who's promoting this webinar and then after I'll kind of tweak and show you how we do it if it's Facebook or some other type of AD Source okay so again call us the perfect webinar funnel so in my perfect world I like doing my webinars on Wednesday and then again on Friday okay so I'm Doing two webinars

each week okay and uh the the reason is um a lot of people I know it was funny with a bunch of students who were doing webinars once they're doing like every Thursday or whatever and so the webinar ended on Thursday and Friday start buying ads again they drive ads Friday Saturday Sunday Monday Tuesday Wednesday Thursday and the show breaks were horrible and the first they're all freaking out like oh nobody's showing up But we started digging deeper in the analytics and we found that was interesting is that their show up rates people that registered

Friday Saturday Sunday Monday Tuesday were really low but people registered Wednesday and Thursday were awesome like they were all showing up it was just because like most of the people are getting their attention spans are so short that they don't remember that far out and so we had to compress that time so for me I Like about a two and a half day uh lead time to a webinar if I go maybe three and a half days max but not any longer than that so that's why like Wednesday because I like to start my promotion

on Monday do a Monday promotion Tuesday Wednesday Wednesday the new Wednesday webinar and then kind of through there okay because I I don't want more in two and a half days from when the first could hear about it to when webinar happens if it goes further than that the Show up rate just starts taken okay all right so this idea so Monday I would have a joint venture partner promote my webinar registration page okay and then percentage people will hit the confirmation page and then they're gonna hopefully buy something right so you guys saw that

process already then after they register for the webinar I send them what we call an indoctrination process or some indoctrination Pages these are pages to Get them excited about uh about the webinar okay now in a perfect world what would happen if someone register on Monday then Monday they watch video number one Tuesday to watch video number two Wednesday morning watch me number three and then show up on the webinar okay and so many people stressed out like wrestling they register on on a Tuesday and then the webinar happened then they got the other videos

later and it's all messed up and I I keep trying To stress like it doesn't really matter like these indoctrination pages are amplifiers they're not necessary to the sale they're there to help uh strengthen the cell so a lot of times people register they'll watch video number one then they get on the webinar then they watch video two and then video three and then they buy after video three right this it doesn't matter kind of where where these hit it's just having them there because it intensifies their Desire and their likelihood to purchase when they're

actually on the webinar okay does that make sense so it just don't stress out about like the timing the sequencing making sure it's perfect because it won't ever be so don't worry about it okay so the register on Monday boom and then they get start getting each day they get video number one video number two video number three and somewhere in that time they're watching the webinar and I'm trying to sell them Okay so we push really hard for this live Wednesday webinar so Monday mail Tuesday mail Wednesday we mail in the morning and then

Wednesday we mail an hour before the webinar actually happens again okay a couple other tricks I know Joel knows these a couple other things we do if you're using go to webinar uh a cool trick you can do is go to webinar we'll send a message out an hour before the webinar saying don't forget your webinar Starts in an hour so what we do is that we um 10 10 to 15 minutes before the webinar starts I log in to go to webinar and then I change the title of the webinar from you know Russell's

cool webinar to asterisk asterisk starting now on Bold caps asterisk asterisk and then Russell's cool webinar so I changed the title of it and it says hey do you want to notify all participants of the change of title I say yes and then go to webinar emails everybody 10 to 15 Minutes before the webinar with the big email the subject line says starting now and that is one of the biggest things we use to get people to actually show up the webinar it's amazing um a couple other tricks if you read if you grab cell

phone numbers and you text uh text using an hour before the webinar and then again like 10 minutes before the webinar so so using that works as well those are all things I'm doing to get people to show up to the webinar Right and again if I've used a lot of curiosity if my oxidation videos strengthen the webinar and get people more excited more interested in showing up it'll increase your show breaks all those I mean there's a lot of pieces of going to have all those things together will help increase your show up rates

okay you know on the if your show up rates are under 20 like you're in trouble like either the Market's horrible or you're not getting emails or Um it could be a lot of different things but if a sub 20 it's gonna be hard to make the metrics work between 20 and like 40 percent is awesome if you go above 40 percent uh give me a call and let me know how you did it because that's amazing okay so that's how we do it so then the webinar happens on Wednesday we do this one live

um and I love doing webinars live and I want to I want to sell you on why you should do webinars live first Um one of the main reasons why you need to do it live a whole bunch of times not just once um every time you do the webinar you learn different things about why people are not buying in fact uh the very first time I did the The Click funnels webinar um I was at a I was at a an event in San Diego speaking of Mike Phil Sims event and I think I

closed like 38 of the room it was it was awesome like my first um it was the first uh it was the first Time I had done the webinar uh you know stage presentation and it worked and then the next morning I was flying out and I met this lady in the lobby and she's like hey your presentation was awesome and I wish I could have bought but like I don't have a supplement I'm like what do you mean she's like well I don't have a supplement and I can't really buy I'm like well this

isn't about supplements this is about like anything I'm just showing a supplement As an example she's like really I'm like what do you do she's like oh I'm a coach I'm like this this is like made for coaches she's like really I'm like yeah so she's like well me and like three of my friends want to buy but we don't have a supplement but if we can buy like we're gonna buy so they ran back and like ended up buying the next day when they found out that it worked for anyone right and I was

like would always worked for anyone but she just didn't know that But I never known that either if she didn't tell me that so she told me that and so what happened next let me see if I can show you my uh show me my slide so after she told me that I went back to my slides and checked this out you guys will see how I transitioned this so after I teach the very first thing I show my supplement funnel then I come right here I say I say Because uh Jamel shares their supplement

funnel and video okay that's why they're like oh I wish I had a something funnel like his so I came back at this slide said like who does this work for it obviously works for people with supplement funds but also works for coaching funnels and info product funnels and e-commerce funnels and real business funnels for all types of businesses for example here's my coaching funnel how many guys are Coaches or you want to be a coach in the Right cathier audience I'm like cool well this is my coaching funnel it makes me uh 70 grand

a week you should knock it off how many guys sell information products here's my info product funnel you should knock it off here's my eCommerce funnel you should knock it off here's my chiropractors fund you should knock it off so I'm showing them all these examples and now if they're a chiropractor like oh this does work for Me or if they're an e-commerce like oh it works for me okay they also they get it and all these other these other markets and I didn't know that until she told me that that she didn't understand this

when she told me I tweaked that and increase my conversions right then the next we got back in the event the next Tuesday I did a webinar I had two webinars that day one in the morning one in the afternoon we had more people registered for the morning webinar I did The webinar and it did all right we like thirty thousand dollars in sales I was kind of upset and so afterwards I'm like why aren't people buying and I told my staff I'm like export all the Q a from go to webinar and I need

to see why people aren't buying and so I spent like 30 minutes reading every single question people had submitted and all sounds like wow everyone's having questions about this and about this and about this and I found out all these questions I went Back in and I tweaked my slides I changed a whole bunch of stuff I moved things around it changes the order I um shared case studies that would help strengthen positionings I tried to answer all the questions people had and then after I did that then uh that is like four hours later

I had the webinar so I'm going as fast as I can the webinar happens I get on we had less people on the webinar I did the webinar and then that when we closed it we did 120 000 in sales on the live webinar four times as much from a couple tweaks that webinar is over I was like holy crap we made way more money hey export all the questions let's find out what people are stuck at export the questions I read them all came back tweaked my slides tweak my slides uh three days later

with another presentation boom did 150 Grand of sales and Export the questions and I've done the webinar live probably man 40 or 50 times every time I Export the questions and I change my slides so this is the living breathing thing that's always changing and always evolving if I'd have done one automated webinar and then just use that I would have left millions and millions of dollars on the line so there's a long way to tell you to do your webinars live the first time right so I do webinar live on Wednesday when it's um

when it's when it's done then I transition over and we say to uh Instead of going directly like hey there's another replay because the problem is like a lot of people get on the webinar and they're waiting for replay and so they never show up and I and and I will always make more money if they show up okay so I need them show up so what we do is we try to train them and the webinar is over and say hey webinar is amazing a ton of people want uh you know are interested on

it so what we're gonna do is we're gonna do a live Encore I don't say live so we're doing Encore webinar this Friday at the exact same time you need to be on it okay so then we promote that Thursday say hey Friday's webinars to happen go re-register say re-register it re-um get some of the videos instead of again on Friday morning and then Friday hour before hey webinar is happening and now we got all these people re-engaged in the sequence rewatch The videos and now a huge Percentage show up they didn't show up the

first time because they're like man this was so good I missed it the on course happening so they came with the Encore and then we sell them again now this time on the Friday webinar I do not do those ones live I take the recording from the earlier Wednesday webinar and then we Replay that and for us to use go to webinars we replay it through go to webinar and that's how we do the uh the Friday webinar okay there's people you Can hire there's a couple different companies that will actually they'll log into go

to webinar account they'll record your Wednesday webinar and they'll go and they'll push play on a video and it looks like it's live people have no idea that it's not live because uh it looks live and I have my entire staff logged in to go to webinar answering q a during the webinar and so um it makes it seem very very live and usually we'll get not quite as many but Almost as many salesman Friday webinars do the Wednesday webinar then when Friday one's over now we transition into like our uh into like a replay

they can go watch online so Saturday morning an email for replay then Sunday morning they get uh email for the replay plus what we do is we print out the cliff notes of the webinar which is basically take a screenshot of everyone's slides and with some text to kind of Um explains that kind of they can read through the webinar and I'm having a big PDFs like a 70 page PDF so I'm like here's the replay but if you're in a rush print out the clip floats right now and go read these because this offer

is going away tonight at midnight like you need to go here's the clip notes really really quick and then Sunday we do one more uh one more email six hours before we end we close the cart which gives them the Replay gives them the cliff notes plus gives them urgency and scarcity now I don't know what it is about humans but if we don't have urgency and scarcity half the times we won't ever move um we get um about a third of our sales in the last six hours every single time and it comes from

us saying six hours left this offer disappears forever if you want click phones for free for a year you've got you've got six hours go and people All of a sudden are gonna make decisions when something's about to disappear and that right there is a sequence we take them through so that's why I call the perfect webinar funnel now again this is based on a joint venture partner emailing their list or us emailing list right they're sending one two three four five six seven eight nine ten emails which may seem like a lot some people

will never send you 10 emails some people will so we try to get that and They're like I'm not gonna do 10 emails I'm like okay how about you do Monday Tuesday Wednesday and then let's do a Thursday and the Sun or whatever it is right I get as many as I can on them because the more they get the more money they'll make the more money we'll make okay now I want to give you guys um an idea of how much more money you can make with this so um I've done the webinar with

uh The the final explanator with Mike they'll send three times in the last eight months um first time we did it we did like 150 Grand second time we did like I don't know 80 or 90 grand but it was like three months later I'm like obviously is this you know everybody gonna buy and then we did it one more time like last month and last month um we said let's follow this process to a tease we mapped out we did it Um on the webinar live we did eighty thousand dollars live and then through

the whole sequence was all said and done we end up doing 250 000 in total sales so we more than doubled ourselves from the webinar through this replay sequence okay so is it worth it heck yes it was worth it right um so it's awesome so you guys may not have JV Partners or emailing so you can say how's this how's this work for me same process I'd be driving Facebook ads Monday Tuesday Wednesday it's the registration page and then Thursday Friday I changed the message to the webinar was amazing Encore replay happening here and

I changed my Facebook ads to here Saturday Sunday and I also have the have some registers here then the email sequence internally is going through and pushing people to Thursday Friday Friday Saturday Sunday Sunday okay so that's kind of how we we do it hopefully that makes sense all right let Me show you as I think I might have found the the three indoctrination Pages let me see if I can pull them up real quick so we're doing this process with Jay Boyer on Thursday so a couple days and this is this is the sequence

he is following we did this webinar with him a couple months ago and he's doing it again and my guess is it'll do amazing all right cool so registration um boom boom boom so this will be But we see 50 conversion around the landing page I told you what this curiosity-based registration Pages work like crazy okay let me see if this is the right page I think it is all right cool this is the right one so it's just loading here okay so these are the videos after the register I sent out these three videos

here in row so this is video number one All right and I kind of went sometimes I get the magic things that I word dramatic I get all excited so we do these high production videos you don't have to do these most of our students just do iPhone videos but we films holding the Octagon is really fun right so video number one was the anatomy of 500 000 a month sales Funnel Vision Two is how to design your funnel the video One series how to build your funnel in 10 minutes okay so I kind of

do similar Like a product launch if you haven't seen product launches before so the first thing to give video number one hey here's the anatomy of 500 000 a month funnel so you watch this video it's kind of fun entertaining so not bored and kind of just they should try out and this is where I show The Funnel and I just kind of they see that process right a couple things we also do I'm reminding them hey the webinar is happening here um don't forget your free click funnels Account here's the three secrets so I

have these other things on the page as well just keep reminding them this is happening but that's kind of um that's page number one right then the next day they get video number two which is right here okay this is going to talk about how to design your funnel so it starts in the Octagon back here with these guys all right so and then I come here to the office and actually Um we map out awesome we map out a funnel together me and Mandy and get some all excited and I see here's the funnel

so I show them how to design their funnel so now they're like oh cool not how to design a funnel okay and then video number three now is then I show so hope point is not trying to show like here's Chris who's like a really good designer here's Mandy who's like an author he's never designed anything and Manny is able to beat Chris How fast to build their their sales funnel like she built a whole fun all the time he started like halfway through the landing page which is kind of fun and then we transitioned

and I do demo on click funnels okay so you see I like those three videos this gets them excited about click funnels in the webinar and what's happening all those kind of things um and that's kind of the point of these is just to get people excited so they're Gonna actually want to show up on the webinar okay and again everything on the page around here is here's your ticket again webinar is happening in two days uh write down these steps here's a video talking about what what click funnels is and so it get some

more and more excited when they show up the webinar and I'm like how many guys know what click funnels is half people like oh I signed up yesterday oh I just found out about click funnels and a lot of times it's Funny like they don't even remember that like I'm the one that told them to sign up but they're like oh I heard about that somewhere the other day it's like yeah and the emails I sent out to you about talking about click funnels um which is kind of fun can I want no more metric

I want to share with you guys on this to kind of hopefully drive this whole thing home so when uh we launched this webinar initially um And again we've gone from uh you know click funnels when we first started trying to sell click funnels we did a big product launcher on it and completely bombed we had I mean way less times than I thought I was kind of embarrassed and so for um man two or about two months I was just like depressed I'm like we spent like millions of dollars building click funnels like I

know it's the greatest thing since sliced bread but nobody's Buying like what's wrong and uh and luckily uh my friend might feel the same was like hey man I want you to come to my event and sell click funnels I was like I can't sell like we have free trial nobody's even buying it man like I don't get it and he's like I don't care I've got you on the docket people are planning you and you speaking on click funnels you got to figure out you have to sell something for a thousand bucks and I

was like oh man and I I literally Didn't even start my presentation until his event started I was still in Boise Idaho's events started in San Diego and they were streaming live online so I had it on one of my monitors I'm watching this thing right and then uh so I'm watching this the webinar happen a little live event so this is like Friday so this Friday I started my presentation I'm flying out Saturday morning and I speak Saturday afternoon and so like I literally all I did I started this Process same way you guys

should start it I uh I open up the perfect webinar script open my PowerPoints I started filling the blanks I'm literally watching this event happen Live Well I'm like filling in the Powerpoints here took me out a day to get this whole thing like a hard day because I you know I was working really hard to get all done put the whole thing together jumped into playing the next morning flew to San Diego got up on stage gave the Presentation just followed my own template didn't even deviate just followed it to a T and uh

we closed 38 of the room and it just worked and I went through and I the process I kind of told you guys about and uh and it's been less than a year since I didn't back I think it's two months from the when that webinar happens and uh that that webinar is taking click funnels from being this tiny little company to uh we'll do we're doing over a million dollars a month Right now um and soon we'll be at about two million dollars a month it's just growing really really rapidly and all came off

this webinar 100 now what happens is um a percentage of people will come into this funnel they watch the webinar and then they buy but we found for every single person who buys live on the webinar three people sign up for the trial And so while um you know not everybody's on the webinar a huge percentage of joining our continuity program and now getting now paying us monthly to be in there and so it's just grown the residuals of our business as well and so if you look at that as a whole I want to

hope I'm not telling this to brag I'm telling you guys to inspire you that that like one webinar can change your whole can change your life I remember when I was growing Up in this whole marketing world I read a thing from um uh Gary Halbert he said that uh one idea properly exploited while walking when I did you have while walking on a beach properly exploited will make more money can make more money than 10 lifetimes of hard work he also said that you're only one sales letter away from being from from being rich

and I'm a big believer in that with webinars like one webinar can change your life like it has for me one webinar and uh Has changed my life she's my family's life's changed my team's life changed my entire focus in life because it worked because it inspires people it gets them to take action if you're the right way it's it's not like something like you're selling something like people love it they love being inspired and getting ideas and and when you shatter their belief patterns now they're like wow like this is like I can actually

do this now like you you are changing people's Lives and uh and the result from that is is the money that you're able to make on the back side of it so I just want to stress that that's why I came on this I know what Joel is doing is powerful I've seen what he's done with other clients and it's been fun watching him um I know what is done for my company me I know it can do for you guys company and that's why I came volunteering my time I'm not making any money off

this I just want to share this with you guys Because if you do this um you can become financially free and it's worth studying it's worth figuring out how to create the perfect webinars worth doing tons and tons of tests it's worth embarrassing yourself on stage for 10 years and hopefully you want to do that because I've given you guys you know this a new starting point but it's worth it um one good idea properly exploited is worth more than 10 lifetimes of hard Work and I believe that and it's it's true with uh with

this webinar so I hope that was beneficial for you guys I hope you enjoyed what I shared in the last two hours and want to thank Joel for letting me be part of this and uh hanging out with you guys today it was a lot of fun Ross thank you so much man that was just jam-packed full of like valuable valuable valuable content like literally guys people pay you know Russell and Other marketing gurus like tens of thousands of dollars to to map out what Russell is showing you right here on the screen and it's

completely worth it because like if you're generating eighty thousand dollars 150 000 from one replay from from one webinar like it's completely worthless of rust thank you so much man for uh for taking taking the time and uh and uh I just want to give you a big thank you and I know everyone that's on board right now they've been They've been loving the content so thanks a lot man I do appreciate it very cool no worries man I appreciate it