hey this is Russell and today I've got four persuasion Seekers to help you sell more of your stuff online drive more traffic make more money have a lot more fun we're going to jump over here to the screen I'm going to show you guys four clips from a presentation I did funnel hacking live called persuasion Secrets uh I did half this presentation myself the second half was done by Mrme and golden and uh today I'm going to give you my half and if you enjoyed this part one of persuasion Secrets let me know in the comments down below we'll give you part two next week to go through all of myn's persuasion Secrets all right so principle number one is called social compliance this is one of my favorite ways to sell more on your webinars your live events anywhere you're trying to sell more learning how to use social compliance will change everything for you with that said let's jump in the first clip about social compliance from funnel hacking live the first principle I want to talk about when you are persuading people is a principle called social compliance here has ever heard of that before okay uh to begin with um I'm actually going to show really quick it's like a minute long trailer for a movie it's a documentary on Netflix called the push who here has ever seen the push before okay uh to set this up this documentary is crazy this is your assigned homework for the next week is go watch this but basically it was a social experiment to see what see if they could get somebody they'd met brand new and within a 90-minute window get that person to push somebody off of a building to their death could they actually do that a logically like there's no way that's not possible but as you watch the documentary the four people they took to it three of the four people thought they were pushing somebody to their death within 90 minutes of the of the experiment starting and so I want to show you guys this documentary just because it's kind of creepy kind of evil but also there's some really cool principles we're going talk about so let's CU that documentary trailer right now Chris is in meshed in a Web of Lies and that's important I need him to feel like there's only one way out when he's told to commit murder my name is Darren Brown and the question we're considering is simple can we be manipulated through social pressure to commit murder 70 people coming in here they can't see this take them by their knees 70 actors will be playing out a meticulously plann and rehearsed scenario to manipulate this man who has no idea he's being filmed come on guys what are we going to do he's a millionaire he's going to make sure you go to jail this show is about how readily we hand over authorship of our lives every day just one big push can social compliance be used to make someone push a living breathing human being to their death welcome to the push whoa so everyone's like do we clap that's all right so obviously my goal is not to get any of you guys to push somebody to their death in 90 minutes period time but there are many times in my life where I need to use compliance and things that to get somebody to run to the back of the room to buy my product to buy my service and so there's interesting things that by watching that documentary when you don't look at it through the evil side but through the uh just like how can you use this as a persuasion technique they're really powerful so I remember when I spoke at uh the very first 10x event one that had uh 9,000 people in the room uh in the Mandalay Bay and my goal is to set the record uh for the most sales in a 90-minute period of time and I'm like how do I get people this is a huge audience the stadium was like it was just so big it was hard like how do you get Rapport and persuasion and how do you connect with people that are like from all over the place in this huge stadium and one of the things that I learned from watch this documentary was all about getting people to make these little micro commitments commitments and con consistency commitments and consistency right they didn't walk up to the person the very first time and say hey go push this person off the building cuz they would have said no instead what they had to do is like little things and so I thought okay how what's the first thing I can do to get everybody as a whole as a group to do a little thing I'm going to do an Ask that's get everybody to to to um to say yes to that and that'll be the very first ask and then I'll go to the next and the and the next okay so for those of you guys who had a chance to watch my presentation at 10x what was the very first thing I did to build social compliance who here knows I had everybody pull their phone out I said everybody pull your phone out every get your thing and suddenly within 30 seconds I had 9,000 people in the room all mirror and matching me all with the same phone and I asked them to do something they said yes I got people moving it around and we were mirroring and matching and everything was connected now I put it away and I already had this connection immediately with the audience where now we were connected as opposed to typically it's like oh there's this person on stage they're very disconnected and things like that and so by doing that I asked a little commitment and then I asked for another commitment and another commitment by the time I got to the end it wasn't crazy for me to ask for a commitment for them to go run and spend $3,000 uh for an account for clickfunnels does that make sense and so for all of you guys you can weave these social complian things into anything you're doing right just think about in the last how long we've been going a day and a half here at fun Hocking live I've asked you guys do a lot of things we had you guys stand up we had you sit down we had you do different things right I'm trying to build a rapport so that you guys will be able to move with me be able to connect with me and uh and move throughout the entire event and so that's principle number one is this insanely cool uh concept of social compliance and how to use it and weave it into all your presentations um and it works just as well like on a webinar that's why in webinars I'm like who here like tell me what city you're from and suddenly everyone's like you see the chats blow up with a thousand people telling you what cities they're from right like they're social coms awesome uh uh who here came the furthest like who's excited to be here tell me your things and people are complying they're filling out the chat they're moving and they're having them do things right um by doing that you're creating these little micro commitments that lead up to bigger commitments and so there's principle number one is social compliance all right we you guys think about principal number one you guys like that now principal number two was myON I will share that on persuasion Secrets number two if you guys like this video let me know in the comments down below I'm going to jump right now into principal number three which is called trial closes this is one of my favorite Concepts to get people to buy more of your stuff um in fact I did a whole YouTube video about this a little while ago you guys kind of went crazy about it so I want to show you guys the next persuasion secret which is called trial closes okay number three principle this is one that um I learned from a guy named Ted Thomas and Ted is uh one of the one of the best Stage presenters like ever and um I remember when I was first learning speaking I heard people talk about him in fact his nickname they called him the pi Piper of closing and uh they said what would happen is you'd see like the P Piper would be like walking and all the things are following he's like same thing you see him at his presentations he' get everybody pull their credit card out of the wallet and uh and then he' get people and I if you um if you go to YouTube and type in Ted to or Ted Thomas Pi Piper there's videos of this where he's got his credit card hand he's walking and there's a line of four or 500 people walking around holding their credit cards he's walking them to the back of the room right right the guy's famous for this I was like anyway so I've been watching him I've been studying I've learning some stuff but I never actually I never actually met him in person and one day I'm speaking this event and I'm sitting there in the room there's probably maybe 200 people in the room and all of a sudden I see it Ted Thomas walks through the back door and sits in the audience and I was like that's the dude who's really good at closing and I'm trying to sell like I just kind of freaked out for a second I'm like okay ignore pretending he's not here so I did my my best to do my pitch and I I did I closed pretty well people ran the back and then signed up and then uh and then after that uh he kind of lingered in the back of the room as I'm closing cells and stuff I'm like oh man like and finally everyone left it's just him and me and he's like hey man that's a great presentation can I take you to lunch I was like sure let's go to lunch and so he takes me to lunch and uh at lunch he starts asking all these questions making me feel like I'm super fascinating he's ask me question after question after question after question and I'm like this is so cool and then he stopped he said hey Russell look at your head right now I'm like what are you talking about he's like look at your head what's happening he's like you see what's happened to your head I'm like what happened he's like I got you to say I got you to nod your head he's like you've been nodding your head for about 5 minutes right now I'm like okay he's like I need to teach you something that's going to change your speaking career forever he said um when I was in the back of the room he's like you did a great presentation you did all the things but I was watching the the heads of the audience and everyone's head just sat there so nobody's head was moving he's like the reason why is because the only time you tried to sell me something was at the very end the only time the first time you asked me for like you know for something was towards the very end he said if you watch the way that I that I speak he said I do these things called trial closes like I was just doing to you he said the what a trial closes I ask you a quick question like a yes or no question where you answer yes and he asked another question the answer yes he said if you watch me in the back of the room he said if I'm on stage you're in the back of the room he said you'll see a sea of people whose heads are going like this for 90 minutes they said yes thousands of times before I ever asked them to take out their credit card and I was like that's fascinating how does this work he said okay this is what you need to do he's like you got to start weaving in these trial clothes all throughout your presentation right so he said you say something said you guys getting this does that make sense how awesome is that people are like yes yes yes and you keep doing that keep weaving in as many times as you can so I remember after you told me that I was trying to think of like where I could put trial closes into what I was doing and the time I had an automated webinar that was doing really really good in fact I remember to this day we were making $9. 50 for every person who registered for the webinar and so I got home I took that webinar and uh and I I I got it all transcribed I figured out trial closes I could put throughout the entire webinar probably a hundred of them so I I wrote out these trial closes I recorded myself just saying the trial Clos like are you guys getting this is this amazing how many you guys wish this was you can you see yourself doing this etc etc I recorded those I had my brother take the video file and just weave in the trial closes like I didn't change the rest of the webinar I just weaving in the trial closes to that presentation we put it back live and we relaunched it and uh we went from making $99. 50 per regist to $16.
40 per regist just by adding in these trial closes okay now first it's going to feel weird because you're going to be like feeling awkward trying to get people to say yes but what I learned initially was I started getting these little notes and I would write out different trial closes I would stick them all over my my monitor on my computer and I would do a webinar I would talk about something and I'd see one and be like oh you guys getting this I see another one like oh does this make sense can you imagine yourself doing this can you like wouldn't that be cool to be able to do what that person just did like would that change your life forever I yes yes yes yes I started getting better and better at that you probably noticed when I speak in a traditional event I probably ask you guys 5,000 questions in the hour I I speak even I'm not selling something because I'm trying to get again commitment consistency compliance and you guys saying yes over and over and over again so trial close is one of the most powerful things you can start learning and mastering and weaving into everything you're doing from Facebook lives Instagram YouTube your podcast episodes like I want people nodding their head wherever they're at even on webinars I'll be on a webinar I'm like I know you're out there somewhere like I know I can't see you I want you to nod your head yes like tell me yes so you can see like shake your head up and down I'm getting them in this yes State this yes momentum so by the end of time when I ask them for money they're so used to saying yes so that's the principle of trial closes all right welcome back I skipped principle number four again I'm going to show that during persuasion Secrets number two when Myer golden teaches that principal I'm going to jump into my number five principle which is called kind of like Bridges this is one of the secrets to simplify your communication so that more people will buy from you with that so let's jump right into the clip about kind ofik Bridges right now okay the next one is one of my favorites because uh so many of us who are speaking about the topic that we love one of the things we want to do is we want to show the rest of the world how smart we are right um which is the worst way to persuade somebody we think that like Oh by being more scholarly and putting on a hat and being able to use big words people are going to think I'm very very smart uh what actually happens is it distances you from the audience right they're like oh this person is using big words I don't understand half the things they're saying and it it separates you okay so for me if you notice like I always want my communication to be simple at everybody's level so it doesn't matter how old you are how like that everybody can understand the things that I'm saying um I remember back man this is however many years ago uh during the before Trump was president when they were doing all the primaries and stuff and they did a test I think I one of the news stations did a test they took every one of the uh the people that were running on the Republican card and they ran their their presentation through like uh a test to see like what age like what grade level they're all speaking at and the typical politician was speaking like a seventh or eighth grade level which may seem kind of low but whatever but they were in trumps back and it was at a fourth grade level okay and it's interesting because um when you're trying to persuade people if you're talking at at a seventh grade level or 10th grade level or you know college level you're not going to persuade them you're confuse them they're going to think they're dumb they're going to think and they're going to separate away you got to be speaking at a second or a third grade level okay that is the key through all for sorts of communication so what happens though is there's times in our communication we're selling something we're talking about it we're trying to teach something where we have to use a word that's that's complicated right a bigger word and so um what I do is every time I come to a word that's kind of complicated like for example when uh I was doing uh working with Pro it uh when they first launched we were helping them write this the scripts and the pictures and it was interesting because everyone in that in that business they use very techn like techno jargon right they use words like ketosis and ketones and glucose and all these things that that you may think oh everyone knows what that is it's not true like I've been in that business helping them for almost a decade now I still don't know the difference between glucose and Ketone I don't know what those things even mean right like but they assume that everybody knows start throwing this jargon and like you're trying to close somebody on this thing and you're using this jargon assuming they know what it is and they don't okay so what I do I use this thing called the kind ofik bridge and what the kind ofik bridge is is you basically every time that there's a word let's say this is a word right here I'm going to use a really confusing word and it could be funnels it could be ketones it could be whatever so let's say it's ketones um I got to realize that like most of the audience has no idea what a ketone actually is and they do they probably already bought the product service anyway so the people I'm trying to persuade don't know what that is yet so as soon as I say the word ketones I have to stop and say it's kind of like and I tell them a story that's going to bridge the gap for something they do understand okay so it's it's it's Ketone it's kind of like so I draw this bridge backwards right it's going this direction and I explain something that they do understand that they already have context for so like when I wrote the cells uh the cells video for for prove it one of the things I said I talked about ketones I said I in the script I said then you drink this stuff you get these things in your body called ketones ketones are kind of like having a million motivational speakers who are running through your body making you feel amazing and people are like oh that sounds awesome they don't know what ketones are but they know what motivational speakers and a thousand R your body oh that makes a lot of sense okay and so anytime I'm speaking I try to figure out what are the words that are going to come over here this are going to be this wall some soon some as soon as somebody hears it and they don't understand it they feel dumb and they kind of start separating away from you okay every time that comes up I got to stop and say what's the kind of like Bridge one of my favorite uh favorite people inside my uh category Kings program um Ryan Lee and Brad Gibb you guys here somewhere probably yeah they're here somewhere they were probably the best well they were probably the worst this and now the best of this um when they first came into our world they're selling financial planning all these things and he use words that were so big that I didn't like I don't know what they're talking about and they're like but Russell you have tons of money you should bub and they I started dumping these words on me and I was like none of these words are English like I don't know what you're saying and they're like but you're an educated person you have tons of money I'm like I still don't understand the thing you're saying and so they literally went back to their presentations and their their webinars and their speaking and they figured out kind ofik bridges for every single principle every single concept they have and I watch them as they kind of struggle they kind of struggle they kind of struggle they they were some of the fastest from as soon as they their message like clicked they went from not having any success to two comic Club to two comic Club X and Beyond in months versus decades like it was crazy and when it came down to one of the the core things was coming back and simplifying their communication instead of using these words they assume everybody knows they use kind of like Bridges every single time so every time you're creating webinars slides Instagram anytime you use a word you're like somebody might not know this just stop like it's kind of like this then you're going to build a funnel it's kind of like this and explain something that they're going to make sense it's kind of like bridges are so simple and so powerful and it'll help you to be able to PR persuade people and move them to what you need them to do so that is kind of like Bridge welcome back all right I show you guys principle number six on the second persuasion video with my and golden don't worry uh but before I jump into my last principle which is emotion logic fear I want to tell you guys one thing if you want to learn how to sell more stuff online I'm doing a live event here in the near future called selling online if you go to selling online. com or click on link down below you can go there and register I give you three days going deep on persuasion and how to sell more stuff when you're on stage in webinars presentations video sales letters wherever you're trying to sell you learn how to sell more just go to selling online.
