hello and welcome to the no grow skill podcast I'm Laura Johns founder and CEO of the business Growers and today we're diving into my new book also called No grow scale it's the digital marketing guide for growing your MSP or it business so if you're running an MSP or it business and you know that your technical skills are second to none but when it comes to marketing well that's when things can get a little tricky so that's EX exactly why I wrote this book to bridge the gap between your technical expertise and the Art of
attracting new leads and new clients so I'm going to break down on this podcast the key points from this book and give you the opportunity to get it for free first let's start with the foundation the very beginning of this book talks about the foundation and just like you wouldn't want to build a network without a solid infrastructure you can't grow a business without understanding your ideal customer so we Deep dive in this book into creating your ideal customer profile file how to do that and how to develop a clear consistent brand message that resonates
with your target audience next we're going to tackle your online presence your website obviously huge part of it it's going to be often the first impression that a potential client would have to see your business so we cover everything in this book from optimizing conversions and making sure that your website is a website that can convert ensuring your site looks great on mobile very important I think it's now the statistic is 70 to8 80% of people are looking on mobile first and of course you can't forget about search engine optimization or SEO we're going to
talk about in this book how to improve your visibility in search results including local SEO and Google Maps optimization next content is King and so that's our next Focus specifically for digital marketing we're going to explore how to create valuable content that addresses your client pain points this includes blog posts videos email newsletters the go positioning yourself as a trusted advisor in the IT industry beginning to build trust and building your reputation online then we're going to move into social media everybody's going to roll their eyes when we talk about social media we know it's
a necessary e e evil excuse me but it's a very powerful tool and it needs to be used strategically so we discuss what platforms are most effective for manage services providers LinkedIn is a goal M just a hint for B2B and how to engage your audience effectively with social media then we're going to talk about paid ads what everybody wants to talk about for lead generation Google ads social media ads both of these can be incredibly effective when done correctly so we're going to cover strategies in this book for reaching your target audience and implementing
retargeting to stay on top of mind with all these prospects that you're bringing into your fold then we go into email marketing which many of you might say is dead but I say it's far from dead in fact one of the most effective Tools in Your Arsenal in your toolkit in your tool boox is email marketing I believe that just as important as having great content in your email marketing is having your name in someone's inbox consistently so we're going to dive into how to build and nurture your email list how to use automation for
lead nurturing and strike the right balance between providing value and promoting your services with email then video content again probably a dread but it's becoming increasingly important especially for explaining complex it Concepts like you have to so we're going to explore in this book how to incorporate video into your marketing strategy from educational content to client testimonials and then we're going to wrap up with how to measure success if it's not measure then what are you doing it for right so you can't improve what you don't measure my favorite quote you can't improve what you
don't measure so we cover key metrics in this book of how to track to how to use tools to track and make sure that you're getting you know the opportunity to continually refine and improve your marketing efforts with your tracking and that you're not just tracking for no reason or not understanding what you're tracking so remember marketing is truly the fuel that's going to power your msp's growth engine engine your technical skills are the engine but without marketing and even the most powerful um engine is not going to get very far so we want to
make sure that you're utilizing the right marketing tactics in your manag services provider or it business to do that so whether you decide to implement the strategy yourself or bring in someone else an outsourced agency like the business Growers obviously this is what we do day in day out for manage services providers and it companies we can help Implement if if you want to implement internally also fine but the most important thing is to take action don't let your business remain a best-kept secret you're doing great work you want to make sure that it's getting
out there and remember you have the power to transform your company into a thriving growing business that's making real impact and get yourself out on the golf course by using digital marketing to expand your reach and not having to depend on referrals and shake so many hands to get that business so that's a summary of the book I'm going to leave a link in the show notes you can go to to go.the businessgrow docomo to get a copy of this book Thank you for tuning in to the NOG girl scale podcast if you want to
dive deeper into these strategies make sure you check out this book it's available now on Amazon or you can get your free copy here until next time
