users will only see content that is relevant to them that's what social networks promise so what determines which content is relevant social media algorithms that work with user data the most important data are likes which topics does it user like does he or she prefer videos or text which posts a popular across the network [Music] algorithms use these data to select posts friend individuals feed conflicting opinions and too many details are withheld from the user according to experts an algorithm needs around 300 likes to really know a user [Music] algorithms can also glean private details
users haven't shared on the network like whether their parents are divorced user data benefit something else - targeted advertising which is a profitable business for social networks they add payed posts to the feed selected according to user preferences users can turn this pre selection off and have post shown in chronological order but that preference isn't saved so the next time they log on they will again see posts selected by an algorithm using their data [Music]
