hey hey legend in this video i want to share with you how the algorithm works on social media platforms [Applause] all right so if you're new to the channel do me a massive favor give us a thumbs up smash to subscribe and let me know down below in the chat what social media platform you're looking to grow the most in 2022 and beyond we're actually in the car right now because we're about to go and speak a mastermind for the next couple of hours full of people from czech republic and slovakia so super super cool
cause we get translated in different languages and i'm excited about that there'll be a vlog on that coming up real soon anyway social media let's talk about how the algorithm works i want you to forget everything you've learned about the algorithm i want you to forget about all the different hacks and different tricks and i really want you to simplify because that's the aim of the game with this we've got to take something super complicated like the algorithm and make it simple so i want you to imagine there's kind of like a few different circles
so you are the first circle then the second circle third circle fourth circle i think there's someone about to open the boot of our car thinking this is their car but it's not unless we're in someone else's car but uh yeah no we're safe that'd be funny wouldn't it that happened all right so let's say that the first circle the inside circle is you that's you making a post the second circle is what's known as your first level of connections the set which is the people you're friends with right or the people who who follow
you right the second level are the people who you're not connected with but your first level is connected with or your followers are connected with and then the last circle is your third level of connections you're not connected with them your first level is not connected with them but your second level of connections are connected with them so if you were to look at it like a pyramid thing hahaha then the people who you're connected with are front line people who they're connected with on second line and the people they're connected with are the third
level it's a lot of people so here's how it works let's say because social media is a behavioral based website right to protect behavior-based platform so if you have an interest in yoga the chances of you seeing yoga-based content is going to dramatically increase right if you go onto amazon and look at a kettle then the chance of chances of you seeing an advert on kettles is going to be super super high in fact you may think it's like magic that when you go on to nike and you look for your new nike air max
trainers and then two minutes later you find yourself on facebook you all of a sudden see adverts on nike air max and you're like whoa how do they know have they got cameras in this room have they got cameras and microphones in this car no no they're tracking everything through pixels right so there's a certain code that goes on a website when you land on that website it fires off it includes something that meta or facebook know and then they know that you've been on that site recently and in the ads they change it but
more about that in another video anyway so let's say you post something about yoga now the people everyone who is you're connected with is not going to see that post about yoga you might think i've got a thousand followers i've got a thousand friends but i don't get more than 20 likes i don't get more than 30 likes i don't get more than seven likes and it's always the same people it's because the content that you create is going to be seen or appear in the news feed of people who have an interest in that
conversation so if you have if you have a thousand friends and a hundred of them follow you and like you because of yoga the chances are that the hundred people are gonna be able to see that post in their news feed right now let's say one of those people one of your friends likes it comments on it engages with it they watch it they like it they comment on it well their connections are then get when they go on the social media platform are most likely going to see it in their news feed maybe it's
gonna say bob jones has commented on fraser brooks's post mary smith has liked freezer books post and you're like i don't know fraser but the content is relevant because that second level connection also loves yoga and you've posted about yoga so then mary's like i really like this they watch the live video they see the post they give it a like they give it a love they give it a comment now the third level connection say mary smith has commented sorry let's go samantha jones has commented on fraser brooks's post i don't know who fraser
brooks is but they like they like yoga now the third level connection who has an interest in dogs sports food fashion and not yoga are never gonna see that post so here's the point of this process you have to talk about one or two things in particular and then you need to go and create content in facebook groups and other people's posts in the comments who are also posting about those things to create an audience of people who love the things that you're talking about a lot of people think that the content you create is
what's going to grow your following the most when in reality it's going out there and connecting with the people that match the content that you create then create content around that thing and then engage with people when they engage they're like if they engage in your content reply to it to make it super easy for people to want to give love on you and want to give comments on you and eventually people will share it that is how the algorithm works focus on what you love talking about talk about it create additional value in different
platforms and on different features about that thing that you love connect with the people who also share that same passion and interest through facebook groups hashtags comments on different other people's posts and watch your reach explode if you want examples of this you can go onto my facebook profile fraserbrooks go on there and just see the theme of all my content all my content about network marketing maybe a bit of positivity in there and everyone who's commenting and engaging are mainly in network marketing so when you get the right message in front of the right
audience eventually with time you're gonna create the engagement all right so let me know down below which which social media platform you're looking to grow the most give us a thumbs up smash subscribe and i cannot wait to see you on future videos really really hot in dubai i'm sweating head to toe the aircon is lowered down so that you guys can't really hear that it's coming out through the microphone uh so yeah i'm about to throw it on that right right now see you on the next video aircon whack there we go oh wow
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