I know you don't have any time left and that's exactly where the effort x impact matrix will help you because, besides it can be used in any type of situation, it will help you choose where to focus your effort to have the best possible results. Effort vs Impact Matrix . We've already talked about other tools here on the Channel, but I'm sure this is the most not in the mass of all, so hold back this anxiety and while the vignette rotates, for you to begin to understand what it's doing, it's already tackling the dedo no like, share this video and subscribe here on the channel, activate the notification, do everything and run the vignette.
Hello my little and future entrepreneurial giants of this darling of Brazil, welcome once again to the most uncomplicated entrepreneurship channel on YouTube, I'm Daniel Niggli and now that you've subscribed as I asked, I want to tell you that the effort-impact matrix will change your life in the way you prioritize, if you want to get your hands dirty. The point is that we don't have time to spare, we do a lot, we do a trillion things throughout our lives, throughout our day to day, we have a lot of goals to deliver, run to sell, if you are a small entrepreneur you do everything yourself, anyway, you need to prioritize. And that's exactly where the famous Effort vs Impact matrix comes in, because as the name says, it's where you need to focus less effort to get better results.
It will help you prioritize everything. Who out there has wasted a lot of time doing a lot of things that in the end didn't move the pointer to anything? Okay, let's get down to business, I'll explain and give you a real example of an impact effort matrix that I made here for the channel, for this company called Luz, Câmara, Empreendeda!
The matrix has four quadrants, each with its classification, and throughout the video I'll explain how to use each one of them, but do you notice right away that the vertical axis refers to Impact and the horizontal axis refers to effort? Keep it calm and soon you will understand, but the first step in making an effort- impact matrix is asking yourself "why are you doing it? Is it to build a building?
Is it to launch a new business? It's just that to relieve you in the activities you have of day to day? Define what its objective is because this is the beginning of everything.
The most common is that you do it because you're mired in things and you don't have time for anything, with activities from routine, so that's exactly why, in this example, I'm going to teach you here using an example for this channel factor. Chosen the Matrix's objective, the second step is for you to put on paper all the activities you do, all of them, everything that you use time or money to do, from the simplest and most operational tasks to the most recurrent and complex ones. It's to put everything in the same bag.
And remembering that I told you that I'm building, the example that I'm going to do show you this matrix I made for Cana l, but I also remember that I don't just have this company, I have another brand article26, I also have life, right? I do other things in parallel for my personal life, but the matrix here, as you are going to do it too, is according to a goal: in this case, it is an effort vs. impact matrix for the channel.
To prioritize my activities here in the channel and in my company. Having done this mapping of all the activities here in my daily life, I reached these top 8. Obviously, when you do this in your company, you will include all 898 activities that appear, here is just a practical example for you to understand, more simplified.
That done, now we go to the third step, which is to take a calm look at each of these activities and classify each of them between effort and impact. By effort we mean how much time or how much money you will need to dedicate to each activity for it to actually happen, and Impact is the result it will generate, financial, it can be Social impact, it can be Impact of numbers entered if have a channel, in short, Impact you define which one it is. The impact of each of the activities, each activity can have a different impact.
For example, here on the channel I produce content to improve entrepreneurship in Brazil and reduce that stat where sixty percent of companies close before completing five years of life. See the size of the impact of this? So obviously the impact of this activity of producing content is high.
And it's exactly because you have a high impact that you're going to help me here and subscribe to the channel if you didn't, right? Jokes aside, also in addition to having a high impact on content production , I also have a very high effort to make the content reach you with the best quality possible. Not only here on YouTube, on Instagram, finally, content production requires me to dedicate myself, to put a lot of effort into making it happen.
That's because I still do everything, right? I write the script, I record it, I edit it, I interact with you obviously. The effort is high.
Do it gently with care, for each of the 898 activities you've listed, but you have to do it calmly because that's when you're going to make your prioritization decisions . If you have done M, you will give M, but if you have done it well, then I guarantee you that it will work. The fourth step now is to get your hands dirty, remember that the vertical axis means Impact and the horizontal axis means effort?
You will place each of the activities with the classifications you defined, in the referring quadrant, then the content production goes there to the upper right quadrant, which is High Effort and High Impact, because it is an activity that, as I told you, has a high impact but it demands a lot of effort. On the other hand, the issue of invoices goes to another extreme, down there because it is just a bureaucratic activity that, despite having a low effort, also has a low impact. I have to do it.
Populate the entire matrix with all activities with the 480 ninety-eight activities you have done, but then you can come to a problem because we will have 370 activities in the same quadrant. So how do you do it? How do you prioritize?
In two ways: the first is to number the impact. You can say that one activity there will have an impact of 11 thousand reais in the result and the other will have ten thousand. Although the two are there in the upper right high-impact, high-effort quadrant, one has a greater impact than the other.
The second way, instead of using four quadrants and sorting your activities between high and low, you're going to put a medium in the middle. So you will classify effort as low-medium or high, and impact between low-medium or high. And then you 're going to have a matrix of nine squares instead of four.
It doesn't matter, both ways work, what matters is that the way you choose will help you compare activities, and that is exactly the power of the Matrix, this comparison. And now that you've populated the matrix, it's time to create a plan of action and move towards detachment. Step number 5.
This is the good part of the matrix and at the same time the most difficult step because now you'll have to get your hands dirty to practice letting go, the important thing is that you don't fit in, the work has just begun. So far it's been theoretical if you frame it, nothing will change in your routine. By the way, the effort vs impact matrix, together with the gtd methodology of another video I've already made, the one I'll leave here on the card, together they are very powerful prioritization tools, and the more you practice the myth of productivity, the more you will become become.
So now you're probably asking yourself: "Wow Dani what do I do with this matrix full of stuff? " I ask you why on earth are you going to solve an activity, start with an activity, carry out in your daily life, an activity with low impact and high effort instead of doing an activity with low effort and high impact? Unless it's a routine activity that you need to do because there's a deadline, you won't do it sooner, like paying a supplier, for example, you can't not pay the supplier even though it's an activity that doesn't have a high impact, such a mythological effort .
It's not what you want to do, but you need to do it. The best scenario is that you have a higher concentration of activities there in the blue quadrant which are low effort and high impact activities , but that doesn't happen in the real world, I'm telling you. Even in my example here this video SEO optimization activity, it wasn't always there.
Before me and Stela from the Raccoon digital marketing agency, we didn't know how to do a very well-done optimization of the videos you see, and she never went there, she just started working on it after a long time after a lot of learning. So it was an activity in the past that required a very high effort for high impact, and today it has migrated, so the activities are alive. I don't spend that much time on this activity today , obviously I spend time because there's a lot of tapping, research, but it's much easier to do it today than to do it in the past.
So activities can migrate between quadrants over time and obviously new activities can appear. Otherwise you will do everything and the matrix will have zero activities. The matrix is alive, it feeds on things so you will need to do the matrix with a certain frequency, it doesn't suffer.
And to help you, to make your life easier, after you popular, what order do you start? Where do you start? What are the quadrants, the most important activities for you to do?
I'll make your life easier, first you start with the activities in the blue quadrant, then purple, then green and orange. If there is time for the activities in the orange quadrant. Of course it's not all that black and white, there are orange activities you need to do, but have you ever thought about reducing, working on some way to reduce the effort for some orange activities ?
To simplify it? I threw a magic hint in the air here. Very well despite being an activity, being a simple tool to do in theory, you will see that it is very complex to put into practice because some questions will start to appear: which activity gives more results than another?
Should this activity really be taking place? But this is really the main advantage of the matrix, in addition to prioritizing, it allows this comparison, it allows you to question even something very strategic in your business. Including some question like this: why the hell aren't you subscribed here on the channel if it's a low effort and high impact activity ?
Ah, I know you're already signed up. There is no answer that justifies it, so click here if you are not. Finally, build the matrix for your business, for your objective that you defined in the first stage, for your personal life, whatever, the important thing is to do it with a certain frequency and get your hands dirty.
Why on earth does Barack Obama have time to exercise and you don't even have time to sleep? Doesn't make sense right? Run to build yours and come back here to tell me how it turned out.
Kiss it, enjoy it, share it with your friends, until next week!
