the reason that 95% of LinkedIn users are not massively growing and getting clients is because they're not taking advantage of these seven easy hacks that made me $3.2 million and will work for you too real quick before the first one we need to understand the huge recent algorithm change that was mentioned by LinkedIn in a press release that is reshaping the platform in 2024 and what they did is they made the platform very different to YouTube Tik Tok and Instagram when you make a post or a video on YouTube or a video on Instagram it
can be pushed across the whole platform if it's deemed to be viral so that's why it's really really easy to grow from zero with a little bit of practice on those platforms whereas LinkedIn what they've changed is they've changed it so it's harder and harder and harder to push any type of content outside of your first degree Network that is to say the one of the worst things you can do if you're just getting going or you're starting to grow on the platform and you don't have many followers is just post on your platform what's
the first hack you need to do well let's take a scenario let's imagine with that in mind that person one has 500,000 followers and person two has 100,000 followers person two 100,000 followers when they make a post a lot of first-degree connections are going to see that post and comment and engage with it same with person one 500,000 followers a lot of people are going to engage with that cont content and engage with that post because LinkedIn shows it to all those people so what you can do hack number one is instead of thinking about
posting as just posting on your individual profile start thinking about posting as also commenting on specific influencers posts now there's a bit of nuance to this CU you don't want to just do the big ones like the 100,000 and the 200,000 and the 500,000 followers that's one group you should certainly do but the second group you can do is we can also recognize a trend in the industry in a trend in business in general a lot of CEOs and Founders and even people looking for employment are starting to notice that a personal brand is value
valuable what's a personal brand a personal brand is what people say about what about you when you're not there and what people say about you when you're not there can be shaped by the content that you put on LinkedIn so if you find somebody with a sweet spot between 1,000 and 5,000 followers and start engaging and commenting on their posts you can do really really really well because they'll see it they'll be grateful for it they'll notice you and it naturally leads to conversations leads and clients there's two things I like to do the first
thing I would like to do is when I comment is I like to give advice as if they're a client that's one thing to do the second thing I like to do is I like to do motivational stuff because LinkedIn again is different to all the other platforms people if they've got their managers their bosses their peers on there and a lot of information personal information they're not Anonymous like other platforms they don't like to engage so much with the real controversial stuff so that tends to work really really well everyone gets on board claps
a lot and play the game right so that's number one number two is a big one it's important to have a positioning statement on LinkedIn anybody in 2024 that doesn't have a positioning statement that reflects something different in the marketplace is going to struggle what's a positioning statement a lot of people think that on LinkedIn in their headline they have to write about what they do but really they have to write what they can do for other people but it doesn't help them because what is the one thing that is visible there's actually two things
what are two things that are visible no matter where you're on the LinkedIn platform the first is your LinkedIn positioning statement otherwise known as a headline the second thing is your profile image and what a lot of people don't do is they don't take advantage of being seen around the platform and having their positioning statement optimize all they say is I'm a coach I'm a consultant this is what I do not what they can do for them so work on that it's very very simple I help name Market to solve problem that's simple and the
one thing you need to add on to those three elements in 2024 for is a statement of authority at the beginning of the positioning statement how many years you've been doing it 30 years 23 years if you've done something significant of note like exit to the business make sure that's at the beginning and you will be good number three all right number three Airbnb the apartment rental company they grew to be worth billions and they grew very quickly what we don't know is how they grew and what they did that not a lot of people
know on the platform and you can apply this on LinkedIn so what Airbnb did is that when they were getting going they had a market of an addressable Market of over 300 million people in the United States why did they have an addressable Market of 300 million people it's simply because they could in theory help anybody that owned a property or occupied a property but with limited resources limited time limited capability in a skeleton crew startup they they were smarter than that instead of searching for People based on demographic data like where they live that
and and and and occupying a property they looked on psychographic Behavior they looked at behaviors and looked to Target people who exhibiting behaviors consistent with needing their products or service and what that meant for Airbnb is that they targeted people on Craigslist already with a vacation property for rental and what you want to do on LinkedIn is you want to use apps like Tapo and there's another one called orthod up and um super grow and you want to use their search features and the ability to build lists in there to Target people talking about certain
topics you could do this for events LinkedIn events you can do it for audio events you can do it through post and there's a whole Myriad of ways to do it now all right number four not using templates there are templates that work for your content on LinkedIn and if you're not being perceived as an expert if you're not being taken seriously and you're writing all these good stories and you're listening to all the lessons and you've got lots of experience that you want to share with the world and it's not working you need to
take all that experience and put it into a template I used to be a big cynic of these these templates absolutely work I've used them on my profile if you were to scroll through my profile you would see me use the same if you were able to spot the pattern the same template three or four or five times all right next one not repurposing if you're spending all this time to create all this content and you're putting all the effort into manipulating the algorithm just repurpose use the same post wait 3 months post the same
post maybe change a word here a word there and prove it but you can absolutely change the same post and you can wait six weeks as short as six weeks I've done it to do that all right number six take advantage of LinkedIn lives LinkedIn lives have been massive for me in building the business because what LinkedIn lives do and it's a quirk in the algorithm is they send a notification into the LinkedIn feed that you are live and it's just like a free tag you're like tagging everybody almost everybody and you can quickly get
your eyes on it and we've been able to build a community on LinkedIn and get a lot of people watching our lives just by doing lives two or three times a week and the same people show up and do it not collecting the most important bit of information that you can from LinkedIn and this is what small LinkedIn users Lo uses on LinkedIn with not many followers do better than big LinkedIn influencers to make a lot of money because a lot of LinkedIn influencers they don't actually have a mechanism to make money they have a
mechanism to harness attention but taking that attention and turning into money is a different skill set Al together what the small LinkedIn profiles know is that if they collect emails off LinkedIn and move the emails onto a list they own then they're going to be able to grow the business because I can't think of a problem that having a big audience does not solve a big audience of people that respect you know you and are the right fit for your product and service not just anyone on the planet how do you build that audience you
collect emails on LinkedIn on the link below the profile they've changed that and you can collect in other places and you harness their attention number seven maintain a consistent posting schedule if you're not consistent you're going to struggle to grow and here's the analogy Pete Rose you might not have heard of Pete Rose because you might be British like me or don't you just don't like baseball but what's really interesting about Pete Rose he's top 10 of all times for run scored but when it comes to home runs he's not even in the top 350
why he did didn't try and hit it out the park every single time right so be more Pete Rose hit the runs be consistent maintain that schedule and you will hack the LinkedIn algorithm and grow
