this is the exact LinkedIn content strategy I've used to generate over 14,000 followers on the platform and a consistent two to three qualified booked calls daily on LinkedIn the first thing you understand is what type of content should you even be posting on LinkedIn what most people say is oh you have kind of this top of funnel middle of funnel and bottom of funnel and the top of funnel is going to be when you're making all this super generic uh like you know content that appeals to everybody stories your personal life Etc ET and then
middle of funnel and bottom of funnel is only when you start getting into like the real business stuff you showing your expertise how you can help clients etc etc I vly disagree with this strategy it's the same people who say that you should make these super uh you know generic YouTube videos or Instagram reals and hope that the one out of 100,000 people that see it are going to be your ideal client instead I want to introduce you to a concept that's I created called the content prism and this is what we work with our
clients on but in essence you start first by creating one foundational asset we call it the sales copy blueprint which has all of the marketing messaging language for your business and then you use that sales copy blueprint every single time you're going to create a piece of content whether it's a video sales letter or YouTube videos Instagram ads LinkedIn you name it it all comes from the sales copy blueprint so by starting with the end in mind by starting with the bottom of funnel in mind who your dream client is and what their pain points
are you can then reverse engineer the exact content you should be posting daily on LinkedIn in order to attract those people and this is kind of what this sales copy blueprint looks like like I said we do this for our clients but you can see uh you talk about the niche their Avatar what are their primary goals what do they really want out of life what are their secondary goals if they got this primary goal what would be also nice to have what are some of their primary complaints that they have what's the biggest issues
or problems what's their mistaken beliefs what is their false assumptions all of these things you can put in this one solid document and then when you do that what it allows you to do is then illustrate that or project that or distribute that across all of your content ads uh YouTube LinkedIn Instagram Etc your headlines your video sales letter and it's all very consistent very cohesive and it attracts your clients like a Dyson vacuum on steroids and the content strategy is super simple once you've built the actual sales copy blueprint then all you do is
create this top ofono content that is part of your sales copy blueprint so for example this one here says more than 50% % of our sales come from YouTube so this is part of our sales copy blueprint then after they see that top of FAL contents they're your ideal clients because the content speaks to them they go to your main profile page and once they're on their main profile page they'll click on the link in your bio and then they'll go down to your sales page or your video sales letter where you're speaking a little
bit more to their pain points you're going a little bit more in depth and you're kind of selling them on why they should work with you at which point they book a call to speak with you that's the overall content strategy uh in a nutshell and you can see that uh this exact word here learn how we'll install the self-standing funnel in your business done for you the next 7 days for business owners who want five to 10 qualified sales calls a day matches this thing right here we book you five plus sales calls a
day and this thing right here how we can book you 5 to 10 qualified sales calls a day using self and funnel and then the content over here is talking about um how video sales letters and how we use content to generate five to 10 qualified sales calls a day so it's all very cohesive and it all just naturally leads to the next step okay so now that we know the overall strategy let's go a little bit more granular here so when you're starting to post on LinkedIn the first thing you want to do is
optimize your profile now I'm not going to do a whole video on optimizing the profile and go every single element I'm just going to cover the few big areas that you should pay attention to so the first one that really jumps out at you is going to be your cover photo you can see my cover photo is very boring very basic black with white words on it and it says learn how we can book you five to 10 qualified sales calls a day once again pull directly from our sales copy Blueprints and so everything points
and says the exact same thing uh you want a professional head shots uh you can get one done easily uh online or using your iPhone and then you want a very short kind of um Punchy headline and the reason why this is important is because when people type in certain things inside of uh LinkedIn search bar you could actually show the first five to 10 words of your headline might show up there um and this is what people are going to judge you by it's like your Instagram bio or your Twitter bio and so you
know they call me the systems guy so I say the systems guy I help entrepreneurs scale their business 1,200 plus clients serve so I add a little bit of social proof in there and then I say how we can book you five to 10 qualified sales calls a day using the self- sustaining funnel so think they land on your LinkedIn profile their eyes are first going to go to this main area right here which is uh your cover image and it says oh link and bio learn how we can book you five to 10 qualified
sales calls then they go down a little bit and there is another line there learn how we can book you five to 10 qualified sales calls then they go down a little bit further and there is is your uh it's called a custom link on LinkedIn that you can actually uh change the wording around and so R says we book you five plus sales calls a day and there's only a certain amount of words you can use on there which is why that's shorter and then that would go to our video sales lenter so hopefully
you're seeing how cohesive all of this content is and and how important that is for a proper branding and content strategy um if I keep on going down here to the next section there's the about section now I think a lot of people get their underwear and a wad uh concern ing themselves about the about section in my experience 95% of people will never click this C more button right here so all you really want to do is just put some juicy it's almost like a headline again some juicy informational uh social proof expert proof
content uh at the very top of this because they're going to blow right by it so right here I said in the past few years I've generated $25 million online that's social proof expert proof showing that you know you should maybe listen to me because I've generated that amount of money and I've also had time to get my pilot's license buy a plane and go on dozens of trips a year with my friends and family so I'm attracting my ideal Avatar who wants to make a lot of money but money isn't the only thing that
they want they also want a blended life and I say in short I own my business my business doesn't own me so I'm kind of agitating that pain for uh my potential prospects once again I don't care if they click C more or not this is still going to speak directly to who they are and it's going to show that I am an expert and then the final section you should care about is what's known as a featured section and this is where you can put lead magnets once again I'm linking to our video sales
that are right here and then I actually link to my YouTube channel because we've noticed that's kind of what the self- stating funnel is that people consume content uh on multiple platforms before they're ready to book a call to speak with you so we create a system that that sends people to multiple different platforms before they're ready to speak with you so when they're scrolling down a little bit further these are Big thumbnails that will jump out on their mobile phone which is where a majority of people are or on desktop and they can literally
just click on the thumbnails themselves and be taken directly to that app asset right so this is another great way that you can play a part of your sales cop blueprint and be converting those views and Impressions that you're getting from your posts on LinkedIn from that content to uh kind of the bridge page if you will which is your profile to the Final Destination you want them on which is typically some kind of asset you own whether it's a newsletter a sales page or a video sales letter now now that you know uh like
what type of content you should create through the sales copy blueprint and how to optimize your profile let me introduce you something that I've literally never heard heard anybody else talk about online um and it is called the LinkedIn tracker now I created this LinkedIn tracker here because we take a datadriven approach to everything we do at Skilling with systems and for our clients and so what I first was like okay LinkedIn is a really great platform for me to learn from and for me to start generating leads calls and sales from I didn't do
what everybody else did everybody else they go they listen to these gurus they go copy what everybody else does I said okay everybody else is in a unique situation let's just start with doing a posting on LinkedIn then let me track those posts and then as I find which posts perform better than other ones I do more of the ones that do better and less of the ones that don't I'm going to say that again for the people in the back as I post my own content on my own platform not copying anybody else whatever
the hell I want to post as long as it's in the sales copy blueprint I track those posts and I start to identify which posts are doing well well I do more of those posts and I I I identify which posts are doing poorly and I do less of those posts and just by doing that you will grow your LinkedIn don't listen to the algorithm hacks and tips and tricks and links and these that just post and then see what does well and do that and the best way I found to do that is creating
a a tracking sheet that you can manage or someone on your team can manage where you can actually track the most important kpis on LinkedIn so I'm going to walk you through what this is uh before I go too much uh further into this if you want uh a copy of our LinkedIn tracker I'm giving it away totally for free you can get access to it in the description down below uh so you can cop copy this for your business and this took me literally days to create this and all the formulas and everything you
can get it totally for free so uh the LinkedIn tracker every single day we enter in the post that we made yesterday so you can see the date that we posted is first the title of the post which is typically the caption itself how many Impressions that it got in the first 24 hours how many accounts that it reached in the first 24 hours the accounts reached to impression ratio how many reposts we got like shares on Instagram or on Twitter uh repost to accounts reach ratio how many people engaged liked and commented on it
the engage to accounts reach ratio the style of video so was it a iPad demonstration was it a image of me in a lifestyle was it an image of me at an event uh and then the type of uh of post was it a video or an image so I pretty much broke down all of the different elements that you could have on a post whether it's a video or image the style of video the topic uh and the date that we posted it and then I just tracked its performance in the first 24 hours
on the metrics that matter on LinkedIn Impressions engagements reposts accounts reach etc etc and once I was able to start doing that I was able to double down on the stuff that really really started working out for me and this is kind of what I noticed so this is after the First full month of me tracking this data I was posting all different types of content you can see I was doing animations I was doing demonstration screen shares reaction talking head seting text with Boll um uh iPad drawings podcast in persons Graphics lifestyle business I
was doing all these different ones here and I was just throwing spaghet against a wall and I was hiring the short form agency and I was paying the money and we were posting a lot so I thought we were doing a good job but it wasn't until I implemented the LinkedIn tracker that I realized wow we're being incredibly inefficient because as you can see here the Lion Share of Impressions meaning the people that see our content goes down to three simple posts which were Graphics lifestyle and business and I'm going to show some examples of
that in a moment and it's the same thing down here for the people that engage uh the the vast majority of them came from graphics and uh business right so here are the ones that I know are getting me the most views Impressions and the most engagement yet we're doing it the least we're just copying exact same stuff we put on the other platforms like Instagram elsewhere and we're just putting it on on LinkedIn so instead I created a LinkedIn specific approach where I just did more of the graphic uh the graphic images the lifestyle
images and the business images and what we were able to do was uh we were actually able to go from in June 66 posts with an average impression in the first 24 hours of 333 to July 19 posts so we've cut it by a third and double the impression average to 666 how crazy is that so literally without buying courses and speaking to gurus and doing programs and whatever else it is all I did was just analyze the data that I already had just by doing the activity I was already doing this stuff and I
just double down on what was working so let me just kind of show you what some of these posts look like so that you can copy it for uh for your business right so for me once again I recommend going and doing it for yourself these image uh videos here these were both what we can would consider business images because it's kind of me at the desk or me on stage versus like maybe me in my plane or me on my motorcycle or me with my girlfriend these are what we call business images these single
image still images work incredibly well on LinkedIn and full transparency I've seen this work with a bunch of other clients really well also um but don't take my word for it just post it and see what the and use a link tracker and see what the stats say for yourself and uh all I did was just kind of write out the content I'm not going to go too deep into a copyrighting course here because that could be a whole different discussion but quite frankly all you need to do is just start posting and then you'll
be able to see what topics work well what style of writing works well um is it that you're having full blocks is should you put Emojis inside of there all the data will tell you these answers here but you can see this one says 2,000 Impressions this one has 2,000 Impressions and for many people 2,000 Impressions is child's game I get that but I'm okay with 2,000 Impressions because my average below before was 300 and so now I'm at 2,000 and then I'm going to try to get to 4,000 and then 8,000 and then 10,000
and the nice thing is is that the more uh Impressions that you get on your posts the more calls you're going to get from your LinkedIn coming in okay so that being said if you want to get access to this LinkedIn tracker so you can start uh tracking all the data in on your LinkedIn even if you haven't started creating content yet make sure you go below and um and and get the free resource of the LinkedIn track right at no cost and then also if you want our help getting you a full endtoend custom
done for you you're not going to lift a finger Marketing System in your business in the next s days then you can also click on the link below uh this video that walks through that watch the video book a call to speak with myself or my team members and we'll show you exactly how that works
