so in this one I'm going to cover what I would do with a budget of ,000 to $2,000 a month so this is would be classified as a tier one under our Management Service um so let me break down the strategy and I'll show you the difference between that and the initial one where the budget was 500 to 1,000 like super Scrappy entrepreneur startup so now we've moved up to 1, 2500 a month and the structure looks surprisingly the same but the main difference is that we are swapping out text ads in the retargeting layer
for single image ads in their targeting layer so the main reason that we want with text ads in this lower budget tier is because it takes $10 a day is the minimum to put in a campaign so if we put $10 a day in the cold campaign and then $10 a day in the retargeting campaign we'd actually be over the you know $500 budget if that was your minimum so so this is a sneaky way of um going around that where the text ads actually even if you set it at $10 a day usually don't
spend $10 a day so you could actually get two campaigns in for under $600 um and as that walked up I would put most of the money in the cold side so with a little bit more budget not a ton I would actually swap out the text ads for single image ads the reason being that these are more powerful type of retargeting AD they show up in the feed in the LinkedIn feed they're going to spend a little more money they cost more but they're going to grab attention better um they're going to be consumed
in the platform and they're going to you know have a higher chance of converting and building that you know brand awareness uh so just walking through the actual strategy again though I would build a cold layer campaign around the main three tiers of the pain points you solve the main service you offer the results typical results or client results of working with you I do single image ads um I'd put up you know maybe 6 S 8 nine 10 creatives in that campaign and over time look at the frequency to see how many times the
average Prospect is seeing your ad uh from this campaign in a 60-day 90day window um and then optimizing down to that many creatives in the campaign so for us you know we're going after 4 500,000 um possible prospects our frequency is usually like 1.3 so I actually dial uh I've optimized our C cold campaign down to one or two creatives now for the retargeting layer the frequency is probably you want to look at this is a 90-day retargeting layer and so you would um put all of these under one campaign you probably don't need to
or want to se separate them into multiple campaigns but within this one retargeting campaign it's the same idea that we did up here you have a layer of ads that are focused on building trust and credibility and then you have a layer of ads that are you know more straightforward this is our product this is how we're different this is the results this is the cost of not working with us or the the cost of you know not taking action put them all in the same um campaign and I would move the setting to distribute
evenly so don't want this one to optimize for performance you actually want it to distribute evenly so that the prospects who click in through these ads visit your website get targeted and they see as many of these ads as possible within that 90-day wind window and then from there typically this is an educational layer trust building layer after they see enough ads they're and if you do your job properly they'll they'll feel comfortable enough to visit your website again book that call and actually convert into a you know a an actual client meeting so this
is a strategy I would suggest with a $1 to $2,500 budget and in the next video we'll discuss what I would do with a 5 to 10,000 and it adds on uh a couple different layers into this 90-day retargeting and adds on an extra layer um after this as well so stay tuned
