I've spent more than $50 million on Facebook and Instagram ad campaigns working with more than 2,000 businesses over the past 9 years and what I'm about to share in this video is the easiest way to get much better Facebook ad results but no one ever does it this video is sponsored by HubSpot more about them later when you find something that works when you have a Facebook ad campaign an ad an ad creative that works really well you want to get as much out of that as possible and most Facebook advertisers do a terrible job
of doing this you really want to get as much value squeeze as much value out of it as you can I've got a bunch of ways um that you can do that quickly and easily that I'm going to uh to share in this video I think it's really important to get more value out of something that's winning before you go ahead and do anything new a lot of Facebook advertisers are like great I create an ad that works really well now I'm then going to go spend a lot of time resources creating something completely different
I'm not saying that you should never create something completely different but first let's really get as much value out of this as we possibly can and ideally you would do this before the performance in that winning ad starts to drop off which will happen at some point eventually all ads um drop off at some point some have a longer shelf life than others but all ads do drop off because of our fatigue now with that said if you are going through this video and you've had winning ads and high performing ads and results have already
dropped off that's fine you can still use what I'm about to um explain to get more value out of the winning ad previously just in an Ideal World you'd be ahead of the game in terms of anticipating that drop off and being prepared as opposed to uh being reactive afterwards but we've all been there it's absolutely fine so the reason why you want to do this you want to get as much value squeeze as much value out of winning ads as possible is because it's really hard to find Winners like real winners massive outliers I
mean by definition to find a one in 20 ad so a top 5% of performers within your ad account you're going to need to create 20 ads so when you do find those winners often it takes quite a lot of time testing work effort to get there you really want to make sure um that you get value out of it and it's surprisingly easy to get a lot more value out of it like I said right at the beginning almost no one does the stuff I'm about to describe but a lot of it is quick
and easy to implement oh and just to clarify I'm not just talking about scaling here when I'm talking about squeezing more value out of your creative I'm not just talking about whacking up the budget which may well be something that you want to do but that's not the purpose of this video I'm talking about using other techniques I've actually got seven techniques that I want to run through in this video that you can Implement um to get a lot more value to get much better results out of that winning ad creative one of the absolute
best ways to create Facebook ads that perform really well is to model from other Facebook ads that have delivered great results you don't need to try and reinvent the wheel especially when you're first learning and to help you do just that HubSpot who I'm partnering with on this video have created a fantastic free resource that contains 50 High performing Facebook ads there is a link in the video description below where you can download these Facebook ad examples and find great options to model from they've included ads from Nike Hulu VMO and a whole bunch of
others my favorite part is that it's sorted by industry to make it really easy to find exactly what you're looking for I I strongly recommend you check it out and use it to level up your Facebook ad creative check the link in the description below and thank you to HubSpot for sponsoring today's video okay so let's start with the easiest way to get a lot more value out of winning ad creative and that's simply to change the background so if you've got uh image ads that you're primarily using you could be changing the color of
the background could be changing the background image something really as simple as that if it's a video ad you could just be you could just re-record the exact same video ad the same script the same content the same b-roll the same editing style but just do it in a different location and the reason why we're doing this and a lot of the points that I'm going to to bring up and things you can do are that they're targeting the same issue and the issue that we all run into with Facebook and Instagram ads is the
I've seen this before filter everyone when they're interacting online when they're on Facebook and Instagram they have an I've seen this before filter just think about how you consume content right like if you catch even a tiny inkling oh I've seen this before you just immediately skip past it cu ah whatever seen this before I want to move on to something more interesting and when you're on ads and ads get put in front of people again and again and again you build up people within your audience that have seen this before and they immediately go
I've seen it and they skip on when you change something to look quite different visually so you change the background you change the color you change the location it's being recorded in you get past that filter and when you get past that filter those people are therefore much more likely to watch the video take a proper look at the image have a look at the primary text and the ad copy and and if they consume that stuff they are therefore far more likely to convert to purchase become a lead Etc so one of the simplest
ways to go about um mixing up how your ad looks is just a change of background number two is to change the way you look assuming it was you and your ad or just change the way the person that was in the ad um looks right so you could wear a different color top you could wear a different style of outfit if you've got longer hair than me you could you know change your hairstyle I sometimes wear glasses so I could you know re-record a video ad with glasses on versus uh with glasses off so
just changing the way you look exactly gets through the same I've seen this before filter and the more of a change that you make the more likely you are um to to get past it now of course you don't want to do anything that's like offbrand or seen as strange um but people wear different clothes and it it still changes the way the ad looks visually and we've already talked about changing the way you look or whoever is in the ad creative the way they look but another thing to do or you could do instead
is change the person that's actually in the and creative change the person that's in the videos change the person that's in the imagery assuming it was you before it could be someone else within your company could be an actor that you hire um that doesn't have to cost a lot by the way now if you do do this just make sure that the person that's in the ad creative is representative of your target market so if you've got a product that is designed for young women you do not want to use a 60-year-old man in
the ad creative like that's that's not going to work it sounds fairly obvious but I have seen people make that mistake before now when you do this you want them to create the exact same content so let's say you made the video ad to begin with you recorded it just get them to say the exact same script same stuff all of that but just a different person doing it again that gets you past the the I've seen you before filter just like the previous options that we mentioned Point number four is to reorder the ad
so if you've got a video this applies mostly to video ads can apply to carousels as well but let's assume it's a video ad keep the hook the same that initial bit because that's obviously doing well that's really important and that's why this part of the reason why this is winning ad creative in the first place but after that hook you might have say four or five points that you make that are trying to sell your product or service benefits Associated just reorder them so take Point number four and put that at Point number two
take Point number one and put that point number five and just go through I'm in a different order it makes the ad feel different will probably give you a nice boost in performance when you do that in comparison to the other one that may be fatiguing probably won't um your ad won't suffer because of the reordering out sometimes that doesn't really work if you're taking people through like a journey so you need to run this through a common sense filter yourself and think I can I actually do this where no our ad takes people through
a journey then then don't go ahead and do it but if you can then by all mean just go ahead and uh and make that work okay Point number five is to apply filters again not all businesses are able to do this one but can you take the exact same ad creative and do it in black and white or do it in cpia or add some sort of effect image or video that kind of cartoonize the look of it I mean we've all probably seen you know YouTube Fel is quite popular now to like cartoonize
some of the imagery uh we all see short videos on all social media platforms where uh an effect a filter has been put across um the video and it looks visually quite different you need to make sure it's on brand you need to make sure it doesn't look strange U but that is a way to make the ad look quite different and if it looks different you get past that I've seen this before filter and you might see U significant Improvement in results now along that same lines is the next point I want to make
and that's around editing Style it doesn't have to be massively different you still want it to be on brand but there are certain things that you can do so let's say your initial winning creative um was really sort of heavy on the visual effects where you could try one that was had that paired back if you got lots of animations and things going on um or vice versa right if you didn't have much you can try therefore adding those in you can do the same thing with B- roll you can add that in versus take
it out uh have more have less and mix it up visually um that way and again vice versa same applies to captions right some caption are really subdued some are really in your face you could do different colors different fonts different animation around the captions from what you did previously you could try adding music or taking music away or if you already had music changing the music that can create quite a different feel um and tone so these are some simple things that you can do without having to do a re-record just get your editor
if you're editing it to to mix some of these things up and again it gets past the I've seen this before filter which is the most important thing and if people are more likely to engage which they will be with this changed up stuff if they've already seen the previous winner um they're more like to engage they're more like to consume the content they're therefore more likely to go ahead and purchase become a lead take the action you want them to take come wait a sec take a look at this so this is in my
menhip program right and the results on winds Channel and Tara said this in 2 weeks of joining my Ros went from 0.7 to 8.03 and I've only implemented maybe 30% of the feedback that's going to me so far which is that's just incredible that's awesome so Zoe up here she joined the M program with 35,000 raffle tickets was thinking she wasn't going to sell them and she ended up selling out completely with 2 days to spare and we've got loads of others in here we've got tons of people just sharing information around how they've done
well great results they've got if you're interested you can click on the button beneath this video that'll go through to a page on our website you can book in a free no obligation call with one of my team members to find out more information hopefully we get to work together hopefully you join and you'll be sharing fantastic results like Tara and Zoe have done just here and then point number seven is to try changing your delivery and style so re record the same video ad but try being calmer or more animated try being a bit
more serious a bit more professional or more playful again you got to think about this in terms of it still wants to be on Brands these don't want to be drastic changes but can you change the feel of it a little bit more what you'll often find is that um an ad that's a little bit more professional might speak to different people within your target audience than the one that's more playful it's not necessarily that um the whole audience needs to change or it's this great big drastic shift of brand identi it's just just like
there are some people that just respond to that a little bit more and other people within the audience that respond to that a little bit more so we can get a lot more out ofn in creative and by doing this you could try talking faster try talking slower you could even do this in the post edit so you could literally just take the video and speed up to 1.2x something like that or speed or slow down to 0.85 X something like that sometimes that works sometimes that doesn't so just make sure that it all looks
good before anything um goes out but these are things that you can uh you can look to to to add in and things that if you've already got a winning ad and you just need to re-record very quick and easy to do and might make a big difference and like like I said for all the other reasons really help what what it is you're looking to do so there are obviously other things you can do other than those seven points that I've made but the other things that you do you kind of start getting into
creating a new ad so let's say for example you wanted to change the hook on the beginning I haven't recommended that in any of the points I've made because that's really a new ad then that's not getting more out of the existing ad these things here are all about how can we take a winner change the visual wrapper feel of it so that we can run this for months maybe even years longer especially if you combine a number of these things I mean you could take an ad that performs well for two months and apply
a bunch of this stuff to it this ad has got this this ad has got this I've got this and run those ads for years literally years especially if you're changing the people and changing the the visuals and things like that you could run that for years and still get great results out of it we've seen the extension in ad performance from this be absolutely enormous so um something to really think about but like I said testing other things like new hooks that's gets into to new ads that is something you want to do but
do this stuff first when you find a winner get as much squeeze as much life at it as you possibly can uh and overall that's such good bang for buck it's the easiest way to get better results for longer cuz this stuff is quick and easy and doesn't require that much thought or creativity honestly now I am all about getting great results as easily as possible and with the highest leverage possible well meta just released a new new Facebook ads feature that is very exciting and is going to make it easier for all Facebook advertisers
to get better results I show you exactly what that new feature is in this video here I walk you through it I show you how to use it I show you how to get the most out of it go ahead and check it out
