Extended Marketing Mix - A Level Business

less obsessional extended marketing mix so when we're thinking about the extended marketing mix were thinking about the seven P's 7 PS because the four PS that you would have learned ETD GCSE business being priced product place promotion more details on that click the card up there but for from the GCC plus three new piece that we add on and we added on these three new peas which are people physical environment and process and we'll get to that in a sec because we're doing it to enhance the four piece for a services economy because the UK

economy is heavily tertiary based heavily services based so we need to slightly adapt that marketing mix now remember the core idea of the marketing mix it's just an attack it's haptics to try and increase those sales so what are those three extra people need to add in for services well the first is people because in the services industry you have people who serve you so what is the level of training of that particular employee what's their level of expertise because that might help the customers feel it might lead to the eventual sale the next is

physical environment because the physical environment will influence the shopping decisions of the customer you might think that how much do you want your customers to spend how long do you want to stay there it could be you are in a food industry and you actually want to turn and burns a happy design the physical environment to encourage that turn and burning in the restaurant and the third is process that's the ease of transaction because that's part of the customer experience no one likes it when they don't have cash and they can't pay its quite common

scenario so ease of transaction to try and adapt to a digital or cashless economy that we are eventually moving towards so I hope that helps on the extended marketing mix I'll see you have an excess [Music]