$50M Loan Landing Page: The Only Template You Need

in the last 8 months my clients have generated well over $50 million in funded loans using this landing page system that converts skeptical borrowers into applications that actually close today I'm breaking down the perfect Finance landing page template so you can filter out junk leads and pre-qualify borrowers before they hit your pipeline stop wasting money on ads that bring in R Shoppers instead of serious borrowers lower your cost per funded deal without burning ad spend and find quality applicants that actually meet your deal criteria even if you can't compete on rates or your marketing feels

castrated by your compliance team it works for B2B lending b2c loans home loan refinance wealth management even for billion dooll lenders like wayfer and at the end I'm going to give you free access to not just one but three of my proven plug and landing page templates so you can start building your own high converting landing page today okay let's dive in this is the landing page I'm going to be showing you today this is one of our high converting templates and I'm also going to be showing you some of our real examples of real

clients that are working right now so you can understand how to implement it for your business now when it comes to our landing page the very first section here is what we call the above the fold aka before somebody starts to scroll now on this section what is really important is that we make it congruent with what got the click so if you're in a finance industry and you are running Google ads versus Facebook ads you're going to need separate landing pages and don't worry my free templates have Google ads and Facebook ads templates because

why when somebody's on Google ads and they're typing in B2B funding B2B lenders how to get money from my business fast it's very different to when you find them on Facebook ads and they're not necessarily looking for you so what we do on this template is number one we want to insert what we call the eyebrow here so this should be the call out to your audience this is one of our beta C examples and you can see here we've got Canada's fast safe and secure loan option alternatively on this page which is one of

our bet b lenders we've got business owners who need fast funding and we always when applicable we use a little flag here and just our converts just makes sense it just works so that is what we're doing on the on the template right now the next part on the above the fold is your headline now this is what specifically needs to be pretty congruent with what got the click right and we want to have it benefit driven it needs to show value and so what we usually have is you might have something like what we

do and how it benefits you but it all depends on where they are in that stage of awareness again different temperature of traffics have a different conversation going on in their mind and I have a full video on how to create high converting headlines for your landing page with templates that you can use on here here so next you'll have your value bullets when it comes to finance lending Etc typically they have three different questions on their mind how much can I get how fast can I get it and what other rates even if you

don't compete on rates that's fine you just have to find your other power differentiators to put here and then finally you'll have your call to action one product one call to action so as an example with this client they did invoice Finance trade finance and some other types as well but we didn't try and cram all of that onto one page especially not for Google ads because what we saw was in the keywords they're actively looking for that solution so we had to make sure what we had on the page reflected that next step they

were going to have with us so that's basically our above the fold and then you'll have some sort of image above here as well now in this template you'll be able to edit this you'll be able to change your logo and all of this branding all of the color scheme just refects my agency persuasion experience so you'll be able to change all of that underneath that you might have some sort of um we call it like the the friction remover underneath the call to action so to show you an example this one says no credit

checks and this one we used the finder uh logo here instead whereas this one for a wealth management firm we had our Google reviews and then some like little faces of real people now as we all know mobile is very very important to get high conversions and lots of leads and applications on our page so this is how the above the fold looks on mobile now you might be wondering okay what should happen after they click the button well that really depends on what is your lead generation process and what is your sales process some

of our lenders some of our clients in the finance space when you click that button it then gets transported to their own application process and sometimes those are huge multi-step crazy in-depth processes and that's where we go to and we track where people drop off and how many of them actually close and convert others what happens is when you click it then a form pops up we collect that information and then they go to a calendar page so it just depends whether you do online loan applications or typically in the B2B space they've got to

get on a call with you so that they can actually apply now finally up here where it says anchor 1 anchor 2 anchor 3 anchor 4 what does that mean anchor text just basically means when you click on it it will anchor you to a certain section on the page I'll show you that how it works so for example on this page if we click reviews it takes me to the reviews now why do we have that we usually test this out one when we use a tool like Microsoft Clarity we can see where they're

clicking the most and where they're spending the most amount of time and how far they're scrolling and all of these things number two is it kind of mirrors a website and we know because this landing page is our digital sales person our digital appointment setup they're going to have certain questions or things they want to know so that's why we have it up there and then we can test those things out and see where are people clicking and what do they want to know and then that can also help us to change the message High

hierarchy and panels on the page as well so basically this above the fold section is the most important part on your page the next important part is this second panel which is what we call the lead so you'll have your USPS here to show you a couple of examples we can see it for this client here 98% approval rate 10,000 plus Aussie businesses supported Etc and we can see it here for this client as well 98% approval rate how many Canadians helped Etc so if you have any big numbers like that to help build your

not just credibility but believability that's great to put in here as well in this space okay so next we have the lead and you can use this on either Google or Facebook it's worth testing in the templates I'm going to give you there's a slightly different version for Facebook ads that you can test out so here you want to have a value driven lead you want to have some information about their pain point and how you understand what they're going through right now typically when someone's looking for money they have a bleeding neck problem for

to be lending as an example you don't have to be like hey come and get a discovery call and we'll tell you exactly why your cash flow has a gap in cash flow this month and all this stuff they don't care they've got a bleeding neck just give them money so whenever you create your offer and what we're doing on this page we're just thinking what's their next micro step right so for this we don't want to go too far into the weeds trying to problem and agitate we just want to say hey are you

having these problems we understand you so here's an example in the BET to c space unexpected bill need cash for an emergency cash go can help and that's ENT entering the conversation they're having in their mind we understand that you're not always in control of what life throws at you from the rising cost of living to jobs not paying you enough and unexpected expenses now for us when we were making this page we uncovered this from our research so we surveyed all of their past clients and customers with Finance space we can get the transcripts

of the sales calls with the redacted private information taken out and then that gives us their language so we can actually talk to them the thing about the finance space whether it's lenders loans whatever there's a lot of competitors but they're not competitive they're all really stuck in their ways and they're not typically good at marketing so all of their stuff is boring it looks the same it gets lost in the noise it's very easy to come in and dominate in this space another example is for this client in the refinance space so we can

see here Canada's new fast and easy way to renew your mortgage and then we have their three big points here like these three big benefit points point that we found from the research that people actually want so that's this first section here you'll have your call to action your friction remover and then you can have featured in if you don't have featured in that's okay you can replace it with something else then we want to have more proof proof as much proof as humanly possible you can see on this one this is for Google reviews

but you could make a trust pilot or anything like that and what we always do is show the stars and we also want to have a title so a headline a review call out and then a bit more more of the review so that's that next section next we start to unpack some of the big benefits what's that dream outcome cuz we've already done some of this problem agitate now we're just really getting into the solve what can we actually do again marketing's inputs and outputs you need to find this from your research and actually

talking to your customers but let me show you this example so we help Aussie businesses to get the funding they need to run their business cash flow boost Capital upgrade expansion funding business acceleration emergency funding so if we think of this page like a digital appointment setter someone's going to be thinking okay but what can I use a cash FL can you actually help me what's in it for me and this is us starting to answer that the next section that we start to get into where it's like yes that's what I want now we

start to talk about why are we different so we call these like your power differentiators and so you're going to have a bullet list of these coming into here using this one again this is what makes this client different they use residential commerci or vacant land of security access up to 2 million based on your equity etc etc now we don't just rely on the client to tell us what they think is special it's still important to understand but what we really want to understand is what do the target market their dream borrowers what do

they say in their words and then making sure that that is reflected on the page okay so next we start to get into the eight reasons why and sometimes people start to think are we getting a bit repetitive are we saying too much of the same thing and we're not we're talking about it in different ways however from our research we know the top four to eight or 10 things that people care about but we also have only one simple idea on this page only one product or service because the human brain or mind can't

try and process all of these different ideas and arguments right a confused mind never buys so if we try and throw too much information or try and convince them of too much they're just going to get overwhelmed now Additionally you might not have all of these sections from the template on your page you can always delete them out so let's have a look at one of the clients in the betc lending space eight reasons why okay flexible repayment options we know that's what people want get fast help 98% approval rate improve your credit score low

fees etc etc okay what about on B2B Lightning Fast funding flexible payment terms no credit checks required hassle fee process transparent and fair terms etc etc now for a wealth management client a little bit different six reasons why our clients trust us to protect and plan out their retirement tailored to your ideal lifestyle unmatch professionalism and trustworthiness Crystal Clear communication it's etc etc you can pause and have a look there now when we choose this again this comes from our research and actually understanding what's important to the target market you can also easily find this

by reading the negative reviews of your competitors and any gaps that's what you want to be highlighting especially with if they've used those products or Services before okay very simple next section the how it works but you don't want to get into too much detail here right or go or give them too much information all we need to know is the high level here's where you are now here's where you're going to get and this is the 3 to Five Steps that's going to happen so we can help you to get there so here's an

example on this B2B lender three simple steps to get sustainable funding one 30 minute eligibility check two get an indicative offer in 24 hours three access cash on demands and trade on your terms get up to 500k in just 7 Days higher amounts up to 2 million are customized and will take a bit longer super simple just outlining the steps remembering here we want to answer so what who cares what's in it for me and we want to have that operational transparency to remove the friction of them clicking the button and taking the next step

with your sales team okay here we have your offer section when you're in the finance space obviously your offer is kind of cash like that's what you're giving people right and that's where the problem arises because you can start to feel like a bit of a commodity if you don't get these differentiators correct now what we want to do is summarize the offer and have these like power bullets to make it really obvious what they're going to get from you for taking the next step now if you were in the property investment space another industry

that we work a lot in and we were on Facebook ads our offer would be more like a a discovery call hey jump on it's obviously you're going to talk to our sales team but we're going to help you to map out all of your equity and what homes you should buy Etc whereas when it's financed the next step is hey get on a call we'll tell you if you're pre-approved within 24 hours we'll tell you how much you can get and we'll put it into your bank account that's the next step that we want

them to take with us okay so now we're at the offer section apply for an accelerated business relief loan today and access 20K to2 Million by tomorrow no credit checks or financial records needed they've removed the friction there and they've also started to obliterate the objections or overcome any false belief somebody might have so we have apply in 60 seconds approval in minutes 20K to2 million in funding available flexible loan terms up to 12 months and no credit scores needed yes we are starting to summarize a lot of the key points we've had on the

page so far for this one it is find out how much you can access get up to 7,000 in the little 24 hours 98% approval rate repayment options transparent rate and fees that's the offer we're putting together but we know that's what people care about because we did the research after the offer section it's good to have maybe an about the team section typically when you add pictures of real people it starts to build trust they don't have to be perfect and Polished but it definitely helps and you can see here we've added some of

these client award logos as well and next we have one of my favorite things the comparison table now basically you your business it exists in context and what this does because this page is a digital appointment setup it allows us to context iiz not just what makes us better but different versus our competitors so we can literally very easily show them comparison Title One I typically call these the buyer decision questions right down here and I would also encourage you to put some ticks in your true competitors just to make it seem well balanced here's

an example of how we've done this a slightly different template but you can see here fast funding cash on demand confidential Financial partnership simpler application process and access to additional funds whereas for this we have started to create an US versus them with outdated traditional lenders which is what some of you might choose to do as well all right then usually because this page is our digital appointment seter people are going to start to ask okay but is this definitely for me so what we like to do is use social proof with intent and we

want to call out the core archetypes or the core avatars that might land on this page from the type of traffic that we choose so as an example with this client the business owner facing urgent debts the Builder with cash flow gaps the business owner chasing opportunities these were the three big archetypes we found when we were interviewing the sales team doing all of the research and talking to the leadership team at this client's company so you'll have each one of your avatars or Target Market in here now in saying that you don't want to

over convolute this page right sometimes you need to split out your a ads campaigns and have it targeting different people for different audiences okay and as we get towards the end of the page we've got the FAQs these are always good to have but you want to remember that you want the FAQs to be sales FAQ so what is going to remove the friction of them taking that next step people are going to have a lot of questions for you but some of them are best saved for the sales process unless you think they're going

to stop them at this point in your funnel okay so here's an example for the wealth management client frequently ask questions what is the will I have enough retirement consultation how long does the consultation take what if I don't have a lot of savings can I trust what are your fees do I need a financial planner how does it work if we work together Etc so these are the sorts of questions that are blocking them from taking the next step and then finally we have what I would call the full stop of the page because

some people are going to read everything word for word some people are going to skim the headlines and some people just scroll straight to the bottom and this is where you can start to recap your offer so you have the headline the key points the call to action an image and it will look a little something like this headline key points call to action and our friction remover under the button okay now it's time to Choose Your Own Adventure if you'd like to Di y your own high converting landing pages I have recently partnered up

with go high level and built out these landing pages in go high level so when you start an extended free trial with them today with the link in my description not only will you get upgraded to a 30-day free trial instead of 14 days but you'll also get access to these three plug andplay templates today as a quick note I'm a partner and affiliate of go high level which means if you do sign up and start using that platform I will get a small commission but that's at no extra cost to you and I want

to make you these Landing pages to FasTrack your own success now if you don't want to do this yourself and you're looking for a marketing partner to come and take extreme ownership of this for you to take care of all of the ads all of the thinking and all of the scaling and actually figuring out how to take paid ads and unleash it for your business so we can scale out your qualified leads and applications that is what we can do for you so there's another Link in the description click on that if you're looking

for somebody to take care of it for you other than that you can watch this next video on how to create 8 million landing pages chat soon