Copy This Perfect Landing Page To Triple Your Leads Today

imagine if you could just copy and paste a proven landing page template into your business today and instantly triple your leads and clients this is exactly what happened to John after he implemented what I'm about to show you he got over 531 increase in conversions but it wasn't just luck this works for any Niche from coaches property investment help finance and even billion dooll Brands like our client link tree who slashed their acquisition costs by 27% I've Unleashed this proven landing page into hundreds of businesses to help them profitably scale their paid ads and get

more qualified leads fast and we are building these pages every single day in my marketing agency persuasion experience so if you want to convert more of your traffic into qualified leads and sales let me introduce you to the digital appointment setter landing page this landing page finds your dream clients the ones who are ready to buy now and it turns them into qualified leads that book into your calendar and yeah these leads actually show up because they're excited to speak with you because just like a great human appointment setter this landing page will educate leads

qualify and disqualify them get them excited about what you do and only book in a hyper qualified leads who will actually turn into buyers so now let's look at the 12 ingredients that make up this simple page layout this is a top secret document I made for my team to help them create high converting landing pages for our clients number one is the above the fold aka the most important in real estate and you should spend most of your time here it needs to be congruent with what got the click and it needs to have

a very clear headline and call to action here I've got a few different options for the team we've got the headline the bdq so the buy decision question bullets and the call to action we've kind of got the same with a video and then kind of like another similar version this is more of a Google ads campaign so you can see here some different ways to do the above the fold aka before somebody starts to scroll effectively what we're looking for here is a very clear headline a subhead which might be in the bullet form

and one clear call to action and you want to make sure that the text is readable so you can see here for this this client we have a very very clear um image but the text is not over this image where it would be super busy now most of you are always like well what does this look like on mobile which is a good question and the answer to that is really good so here's how it looks on mobile and basically when we design we do it in single column so it can very easily collapse

into itself all right number two is the lead this is the first panel after the above the fold and really where this differs the most is whether we do Google ads or we do Facebook ads so I can show you here this long form story lead I'll zoom in a bit super long form story right because they're in a different stage of awareness they're not actively looking for this we have to warm them up and persuade them so for example this is a longer form longer form page for link tree we did a slightly shorter

lead and for this you can see a slightly shorter lead as well let me show you this in in practice so this is for a hair restoration doctor and for the Facebook ads campaign the offer which I'm going to be talking about soon is save my hair consultation and treatment plan right and you can see here and this makes money you can see here the lead it's super long form and what we're running through is the problem agitate solve making sure that we don't get too much into the negative problem energy and I'm going to

be telling you more about that soon but you can see it's super long form and and then I've already got a video on this now that's live because people are going like that's too long no it's not it makes money it makes money and it needs to because this page is our digital appointment set up it has to go through a few things right but we do not do that on Google ads we don't need to because they're looking they're looking for this right so you can even see here on the headline tried everything but

still losing your hair save your hair and get a permanent natural looking hair transplant from just $70 a week so here we're introducing more of the price more of the product and a shorter lead because these are the questions in their brain we don't have to warm them up as much with a longer lead like we do on Facebook ads okay number three social proof you need to build believability and credibility and it needs to appear several times on the page now again I have this video on social proof and it walks you through our

internal document this social proof menu for now let me show you um our page and I can show you how we've injected this social proof so one some logos here now what we don't want to do is just pop on some testimonial slider whatever like that's not proof we want to have social proof with intent and we want to have it as often as humanly possible you can see here we've got now before and afters with the results even just showing here what we do is like using proof right it's showing showing what we do

now we have our logo wall and now we get into something more like ugly proof but this is what I would call native proof uh on this page at as well and what else there's my sliding testimonial better and then we have more of our portfolio like that power of demonstration so even like we're like halfway through this page and that's how much proof is already on there and that is one of the core ingredients if you want to have high conversions but also qualified leads who are already educated and believe that you can get

them the end result the point of marketing is to make sales Superfluous unnecessary right if your sales team feels like they have to hard hardcore clothes you have not done a good job of building the believability and The credibility in the marketing okay next is what we call the 5 to 10 reasons why and this is summarizing those buyer decision questions and for us we figure these out by doing very in-depth research and also sending out surveys to our team basically we want to understand what are the core things that they are going to be

scanning this with to answer that burning question on their mind what's in it for me so you can see here a few different ways that we uh implement this execute this remembering again I'm showing you ingredients everybody wants templates and these like exact things to do but you have to think about this a bit because why you're creating a digital appointment setup so here you can see this for a client in the finance space we've got the 10 reasons why and we just reverse engineered those one from the survey um to their clients when we

asked um what had you tried before how would you describe business X to a friend what did you enjoy but also from our research so going to things like Reddit um going to things like all of their reviews all of their competitor reviews and seeing what did they complain about in competitors and what did they highlight for this client uh you can see here one that's text and image based this is from our landing page so we use a bit of emojis on this and the same thing like when I'm creating our service offering as

PX as an agency I want to reverse engineer and and base it around what does people like what do people complain about what's crap about working with other agencies and how can I bake that into working with us so we do these clear 90-day game plans every 90 days you tell us what is your goal and we reverse engineering we're proactive with our ideas um it's experienced business Builders like most of the our team members have either run a business or they've come from like freelancing and they've been in marketing for years and years um

another example we have no lockin contracts right and I'm going to talk about that soon around guarantees and removing the friction and then I'll just show you a couple more examples here so this is more one with icons so six reasons why our clients trust us to protect and plant out their retirement and then eight reasons why 1,600 plus disability funding recipients choose wex to hit their health and fitness goals it was important to show images because of the target market more of a b Toc market so we typically use more images to help build

trust number five how it works you want to have operational transparency and remove the frictional fear of clicking the button and taking the next step how it works super simple though don't overcook it so basically the first step in the how it works should be the action you want them to take on the landing page so that they can see if they want to get the dream outcome that you've been building up on the page the first thing they need to do is do what you're telling them on the page taking up the offer which

we'll talk about in a second so you want to usually keep this like 1 to Five Steps maximum and just show them what's going to happen right so for this one like let's just show you link tree um how it works one create your free Pro account that's what the page wants you to do two make your own custom link tree three connect and grow your cross Channel following so you can see here these are quite benefit driven right it's like oh what's in it for me at each step of the journey what do I

get and what can I expect here's one for a retirement planning client so get confident with your retirement plan in three simple Steps step one apply for are free will I have enough consultation that's the name of the offer on this page to book qualified leads in the calendar step two speak with our team and about your retirement goals step three receive your will I have enough index score so super simple super clear um operational transparency on what is going to happen next up next the guarantee in business one of the parties has to assume

more of the risk and if you're trying to get someone to pay you money you kind of want to be that person so basically you want to think about what is the biggest friction someone has before working with you and then your guarantee should help to overcome that and yet your guarantee should make you uncomfortable right because you don't want to guarantee something easy basically now there are Industries where I do believe that a big guarantee can p people off like for example my industry digital marketing agencies because people have heard it all before and

been burnt a million times so we don't have a guarant guantee but instead we do have a no lockin contract to remove that friction right because most agencies want to get you into a longterm contract for months or for whatever right so that they can actually keep you in for us we know that you'll work with us for years if we make sure in the sales process we bring on the right client so we can offer those no lockin contracts to remove the frictions of the other party next is the most important part of the

page number seven is your offer and what I'm showing here is the offer stack your Auer is basically the thing that is going to motivate and persuade them to take action and it's the most important part of your landing page change your offer change your business this video here is my full keynote at traffic and conversion in Vegas last year which will show you my exact templates and what to do to create your own offers now with your offer it's not going to just randomly appear here right your offer will typically maybe be in the

headline or the subhead and then we will have on the page a more fleshed out version of our offer stack what is it now as a very quick overview though when you do create the the offer basically what you'll do is we try and have a like a good name like like a creative name but a clear name what's the thing they're actually getting so an example that I've used in quite a few of my videos is one for a luxury home builder and remodeler out of Dallas Texas and we did a champagne design consultation

for this it's will I have enough retirement consult ation for this it's find out if you're eligible for five capitals cash on demand in just 30 minutes for this it's an accelerated business relief when we create the offer what we're looking to do is to create the next micro step we want them to take so the offer is not our sales offer and the closer that they get to most aware in the levels of awareness the more this offer gets tied to your sales offer when it's more like Facebook traffic that's and that's what we

did for this wealth management client or like what we did for this hair restoration client then it's going to be the offer is more like save my hair consultation and treatment plan because they're not in the stage where they're ready for a hair transplant right whereas on Google ads because they're looking for it it makes sense to start talking about the hair transplant okay I'll call this next section number eight warning why act fast and you don't have to have this but it's a good patent interrupt and it can help with persuading people because if

you genuinely help people you're going to have to shake them out of inertia to do business with you now one thing to be careful of and this is what I was talking about earlier is to not be hardcore on the pain element of your copy which I know is very direct response right like if you don't do this your grandma's brains are going to leak out of her ears and your whole family's going to be cursed and your life's going to be awesome very old school direct response to be so hardcore on the pain now

why don't we want to do that cuz we still follow the problem agitate solve but if you're not careful and you go hardcore you're going to whip people up into this fearful energy and that's not how you want to start a relationship right you want to focus on painting a picture of Hope and for a better future in your copy yes you want to touch on um their pain points where are they now that problem phase because you want to show them that you understand them the business who can articulate the problems the best they're

assumed to have the solution but the problem is when people go too hardcore on the agitates or they talk about the problem for too long and they don't future pce enough on what their life is going to look like when they Implement thing we sell remembering what do you really sell you don't sell a product or a service you just sell the desired ENT State you are a vehicle from A to B so you can use this and you can see here like this warning is a bit of a like a bit of a patent

interrupt it's going to make somebody look you can see on this one we've used these articles um to like clout Jack these other big articles and get our point across but our whole page is not around this negativity again what I said earlier you still do have to shake people out of their inertia and persuade them to take action otherwise they're not going to take any action and their life won't change and if you help them it's your ethical and moral obligation to make sure they take action next we have one of the most underutilized

parts of a page the comparison table remember your page is your digital appointment center so you want to make it easy for people to understand not just why you're better but different to what they're comparing you to or what they've already tried before because if you don't sound different to what they've tried before and failed with they ain't going to give you any money now when we do these we typically have the buyer decision questions here right and we only want to compare it to the true competitive Alternatives so this is not usually all the

competitors in your Market it's actually just usually inertia AKA doing nothing it might be the old school way of doing it or DIY that's actually typically the true competitive Alternatives that you're up against so when we made this one for example in the finance space okay because we did our research marketing is just inputs outputs outcomes garbage in garbage out you're probably realizing that when you understand the inputs this is quite easy but if you fail to do that research or you put garbage in you do the wrong research look in the wrong spots this

is cooked it won't work right so you can see here these are the main things that people wanted and then these were the things that people complained about the competitors right and we knew that they had used other lenders before so like we understood their education level and we understood their point of context so they're like man every other time I've had to get money from my business I've struggled with these things and we go cool we know that you had that experience before but this is what we do bam now we have contextualized the

value that we give and answered what's in it for me now I'll quickly show you some other ways that you can set this up so here's another example of the design here's one that we did for PX so you can see here the buyer decision questions and then you can see here the breakdown of the different things and you can see here it's like typical agencies so you might be like you might like the old school way the traditional way and then for us hiring in-house is actually one of our true competitive Alternatives number 10

the are we WR the you section we want this page to feel like a onetoone conversation and one of the questions that will always pop up is is this right for me so we literally want our digital appointment setter to address this headon now we find this information in our research now what we might be looking for is Big objections or what we're looking for are common archetypes so you can see here for this property investment one this is this is common archetypes or different types of target market so firsttime property investors or investors stuck

on one property right cuz they're going to resonate with one of those whereas for here um this was more like archetype so you're just trading not tracking and then you can see here we put a testimonial next to it social proof with intent or you're stuck on spreadsheet Street or you have a good tracker but you'd refer a great one and when we did our research and we surveyed their clients they users that's that's how they categorize themselves that's what we found and then again you can see here um what's going to happen is they're

going to see is this right for me and they're going to resonate with one of these and then there is a testimonial that they can see themselves in for number 11 it's the FAQs simple sales questions or we are obliterating objections that's what we want to do here so for example with this property investment client how much do I need to get started with property investing that could be an objection on this page cuz they think they don't have enough or whatever right um do you have a set strategy or is it customize I already

have an investment property can you still help me so anything that would stop them from booking the call with the digital appointment setter we have to try and think okay we're trying to have a onetoone conversation with them what objections do we need to obliterate in advance and now finally number 12 the page full stop so different types of users on the page are going to use this in uh different ways right some people read word for word some people scroll all the way to the bottom some people skim the headlines whatever I find that

the full stop I don't know why I call it that kind of just brings it all together and restates the offer and the value so you can see here for a cosmetic Clinic that we worked with we've got a bit of a recap of the big dream outcome like what do they get from working with us our buyer decision questions summarized and then are call to action right cuz we want them always always taking up the call to action one call to action on the page and then when you put it all together I'll show

you one of these Pages you've got your above the fold you've got the strong headline you've got the buyer decision questions you've got the call to action you've got proof you've got your lead this is a longer lead because it's a Facebook ads campaign right problem agitat solve enough to show them that we understand their problem but not so much that we are getting them in this negative energy and and bringing on clients and leads in in a negative energy more social proof video irrelevant more social proof right the power of demonstration celebrity endorsment more

social proof then we're building authority here of of um the doctor in this case and then these are kind of like our buer decision questions going down here more proof then we have the office stack so here's what you actually here's what you actually get on this campaign we did a lot of copy a long form page it's going very well but what we wanted to do was overcome why nothing else had worked for you before that's a question they've tried a lot of things but because we understood what conversation was going on in their

mind we could create this so here it's is kind of like a comparison table but like a different way to execute it where it's like here's what you've tried before and here's why we're different so these key things like non-invasive procedures laser therapy Etc then we've got the panel is this for me but we made it is this offer for me and we've got little videos here that that um go over it more so your hair is thinning and you want to stop hair loss you've tried all the supplement serums blah blah blah you've lost

a lot of hair you've had a hair transplant and it's not what you wanted these are all of the different categories our ideal customer could resonate with and go yeah that's me and then they know it's for them cool now we've got our five reasons why and again we've dropped some social proof into the headline and these were just reverse engineered from our survey and then reading all of the testimonials but also the big concerns that people had before working with a doctor so we've got all of that here then the how does it work

and just so you know these Pages we designed them custom and build them on ghl go high level more proof and then again like when people like the the research phase that people go through they want to know more about the medical team so we have more of that and then not a full stop on this page but that is everything on this page that's seeing a lot of it into play so sometimes we have all of those ingredients sometimes we don't have all of them but this is where you have to understand the number

one input who is your target market then you can figure out what needs to go on the page and where so this digital appointment setup this landing page is part of our book a call funnel we have for our clients but because clients come to us and they want to profitably scale their ad spend from 100K to 500k plus a month this is just one of many offers and funnels and landing pages we have in Market to help our clients diversify their marketing and rapidly scale their paid ads okay and that is it my friends

now it is time to Choose Your Own Adventure if you've enjoyed that video and you want more free training on landing pages make sure you subscribe to the channel if you need a marketing agency to profitably scale your paid ads test more ads and messages and create your landing pages and funnels all done for you to get you more qualified leads then click the link in the description to apply to work with me and my agency see you on the next video