This Landing Page Made $500K In 8 Months (COPY THIS)

this landing page is so hot we had to put it into the fridge to cool it down it took our client Facebook ads account from $0 in Revenue to half a million in just8 months with a 12.9 x row and I'm going to show you exactly how we did it let's get started so we can see here we have like our navbar we never have any links going off of our page now you can test this if you want but typically on a landing page for paid ads campaigns which is what we do we want

there to be one action to take on the page which is to click the button and to move through now sometimes on our landing pages what we will do is we'll have anchor link so like we will have like words in the navigation and then when somebody clicks it let's say reviews or who we help or FAQ it'll just anchor text to somewhere on the page now the very first panel on this landing page is what we call the above the fold right or the hero section aka before somebody starts to scroll and this section

is really important because it's the first thing somebody sees now it's the most valuable real estate right and what we need to make sure is that this is congruent with what got the click but also with the conversation going on in their mind so this first line here is what we call that eyebrow text so it's that first line here and in this instance we've used this to qualify the person remembering that this landing page is our digital appointment setter so the whole purpose is to qualify and disqualify so straight away if somebody reads this

and they're like I'm not looking to invest in property this year good go away get off the page scram this page is not for you so then we get into the headline discover how you can use the new Domino investment property strategy to unlock 120k a year in rental income and retire a decade earlier discover better than the word learn how you can use the new Domino investment property strategy this is our proprietary system and our author kind of rolled into one when we were interviewing the client in the onboarding we were asking them you

know what have people already tried um how did people describe what you do and basically with property investment if you haven't done this before either people have firsthand horror stories or secondhand horror stories where they've tried to work with companies and those companies have bought them the wrong property and they've got stuck right so the client was telling us this and they're like yeah we work with and they were kind of a newer business and they were like we work with all of these all of these people and they're coming from these big guys like

the big players in the market and they are distraught because they've put all of this money into an investment property and now it's stagnant they can't they can't buy anymore and we're like hm well the whole purpose of property investment is not to buy one it's to buy a whole portfolio and everybody is experiencing this thing where they're stuck on one right so we came up with this idea of the Domino when you get the right first property ding ding ding that's what dominoes do the rest will fall down and then you have a full

property portfolio because when when you create a campaign the number one thing to understand is you don't really sell what you sell right like you don't really sell a product or a service this client doesn't sell property investment they sell a dream outcome and that dream outcome is Financial Freedom when we surveyed all of their past clients and we did a bunch of social listening on Reddit property investment is just a vehicle to a dream outcome and that's the same for you and so what you need to figure out is for your target market what's

their crappy before State what's that dream outcome and then how do we position you as the vehicle to go from A to B that's all we're trying to do with our clients so we've got the headline and in the headline we have the name of the offer it's a cool cool offer name right and if you've watched any of my other videos you would have seen that we've done this like the champagne design consultation things like that because if it just sounds like get a quote chat with sales like no one wants to do that

that's boring this is th and that's what we want to do we want to make it exciting okay so going back to the headline and I have a full video on like all of our templates of our headlines so we'll put that somewhere for you to unlock 120k a year in rental income so like we're being specific specific in the number right a year in the time in rental income and retire a decade earlier dream outcome they're looking to retire then we go into the subhead and I'm going to spend most of my time above

the fold cuz as I said it's the most valuable part of your page what I see a lot of people getting wrong and this isn't very unscripted video I'm taking you on some side quests what I see a lot of people getting wrong is they'll like around with the bottom of their page like oh this image I need to change this image like oh the foot is not designed right who cares Focus 80% of your love and attention and care and energy and resources above the fold so next we have the sub headline claim your

free domino property investment strategy session and discover how to buy an investment property in 21 days we've got the big promise now how do we come up with this offer right I think with offers people get very confused because with your offers when it comes to lead generation all we're trying to do is get somebody to take the next micro step with us we are not looking for a big knockout punch we are not looking to try and get them to marry us we are just trying to get them to accept a call with us

now for them to actually want to talk to you that call needs value we need to show them that if you come to this call you will be better off than what you came in you will leave better than what you came in and there is immense value there right and so while we don't charge for these in lead gen typically there's still a price and price is what you pay and value is what you get price is your you're giving your information price is your time and if the value of the offer doesn't outweigh

this no one going to take it up and that's what happens the other way that we came up with this offer and how we come up with our offers for our clients is we just literally ask them what is their sales process because we actually work with Market leaders who are very good at what they do with a proven sales process what we typically uncover is that their sales process gives a lot of value right and so all we have to do is repackage that so that it sounds sexy in the marketing because good businesses

in their sales process are trying to give value they're trying to show somebody how they can help them that's the whole point of The Proposal before someone's going to buy a high ticket service from you I imagine and I hope you're doing scoping qualifying disqualifying and then you're coming up with even if it's a custom solution but a custom solution of this is how we can help you with our system this is how we can help you right so that's what we want to have here um here and when we were talking to Bruno from

one Central property he was like yeah before anybody comes on board like I'll find them their properties I'll work with them I'll understand what is their Financial Freedom number I'll help to coach them on that cuz sometimes it's not right and then I'll reverse engineer The Game Plan to he didn't call it the Domino properties but he does now to get their Domino property so that they can actually unlock um an a property portfolio and I was like holy man that is cool what what do you call that he's like ah it's the sales process

I was like not anymore okay so next we have the call to action one call to action that's it and it reaffirms the offer it reaffirms the action that we want them to take so for us it says yes apply now to get my free investment game plan awesome very clear what I'm going to get when I used to work at founder and we were pumping a lot of money like into the ads of the funnels it was worth split testing your versus my because it was like it was a quick test I could run

and I could roll out the learnings across my other funnels but for a lot of you guys who are not spending that much on ads don't get caught up in those little things just like model what's working go and look at the portfolio on my website there's probably an industry that like I've worked in Ste like and then model it right okay then underneath the cult to action we have what I would call a friction remover again I have a video on how to do good call to actions I think I've got like a whole

playlist I'll put it somewhere so it's the friction remover under the call to action because we've got the offer we've got the call to action and now we have to remove the friction of the click right cuz it's scary what's like what's going to happen next what's going to if I click this like they don't know right like imagine imagine you were in a house with a mystery door and and it was like Hey walk through the door but you don't know what's on the other side that causes fear and fear stops us from taking

action it's the same so we want to think what is the friction and remove it all righty now we'll move into the lead the lead is the first section after your hero section and so for us with Bruno the the founder of o ocp one Central property he has a full story that is like an is what we call an affinity link I'll spell it for the Americans who struggle with my Aussie accent sometimes AF f i n i Ty y Affinity link so what we want to show is I'm just like you or I

was just like you but then I figured out how to get the dream outcome and now I'm giving it to you so I've been doing funnels for like 10 years right and I have broken down some of the biggest funnels run the paid ads for them I don't do the media buying like like running them managing them right and what I found is when you can inject a proven repeatable system and and put that into your marketing that's when it works now what does this mean proven you've done it for yourself proven repeatable you've done

it for others and you can show in the social proof so proven is through a story or like and with proof right like we have this here for Bruno he's done this for himself and he's quite young he's 29 years old that's super young and he's already doing this much money through a property portfolio so that in itself is very interesting to people uh and then showing his actual properties so what we do now in the lead cuz this is a Facebook ads campaign and have other videos like that that video on like how long

should your landing page be if we were doing this on Google ads we would not have this we would not have this section necessarily right because we're taking cold traffic who's not necessarily looking for him maybe they are maybe they aren't um and we're trying to convince them to talk to him so with in our lead we have the headline how I built a 12K a month property portfolio at just 29 years old by using the Domino strategy Intrigue open loop people want to know and they're going to read from our research we survey all

of their past clients we do a bunch of research especially on Reddit Amazon books Etc and I've just worked in this industry like a lot it's like what are the three um big concerns we want them to start going yes this person understands me the point of this lead and the point of all of the copy is you want people to feel like that you've ripped a page out of their journal and the whole point of marketing is that someone's going to go wow you understand me and they're going to assume because you understand them

that you the correct solution the business who can articulate the problem the best is assumed to have the correct solution because if I don't think you understand me why would I buy the solution from you cuz I don't think that the solution is right so uh that's a big focus on our landing pages okay so we have this like many Australians I was struggled with the same fears and doubts about investing in property we introduce Bruno and the Domino strategy now we start to paint a picture we start to Future pce the way that we

do a lead on a landing page it's almost like a mini landing page in itself following the past framework right problem agitate solve that's what we have here so we're starting we agitate it up here and then we start to solve it so imagine a world where you have a clear game plan to generate 120k in passive annual income from 5 to seven properties again this is all very specific that came from our research marketing is just inputs and outputs garbage in garbage out so we have a very clear it's not a template cuz you

have to use your brain but a very clear frame work on how to make these high converting landing pages and then it's good research good strategy good execution and then you analyze learn and adjust from the data we have our research then we have strategy and then we have execution it's inputs into outputs and then it moves into our growth flywheel where we ship analyze and adjust then we go down and then we have the offer right and that's the world I want to help you create starting with a free domino property investment strategy in

just 20 minutes I'll show you how we can create a personalized investment plan tailored to your unique s situation and financial goals you'll learn so we're showing the Value Plus if you're a good fit I'll create a game plan to show you how to make it happen to apply for your free strategy session click the button below and start building serious wealth today let me help you turn your property dreams into reality just like I did to your success Bruno shes kiss and then this is converting really well some campaigns 11% or more but this

is qualified leads right so for this we just have a basic form some of our other clients will have a multistep some will go straight to calendar you have to test it unfortunately we can't just use the same thing we will um have our control and then we have to test those mechanisms on every campaign so you can see what we're asking for right these are not unqualified leads and as I said at the start of this video this campaign has literally generated half a million in 8 months with a 12.9 x rows so on

quite a small budget but now we have have the foundations to scale all right so we have the lead the next section then is we have proof so you can see here we're not just having a um like a screenshot of testimonials or just some text right like this is proof the other thing that we know about this Market cuz I've worked on it a lot and we've researched it a lot is that they get really obsessed with the numbers cuz they actually like they're quite sophisticated they start to learn this stuff right especially because

a lot of them had invested before so we want to show we want to show these numbers and what we could have done was just shown a picture of the house and that's it no now we have the the actual person with their name this starts to make it more real and more believable because you don't just need credibility right you need believability if the people don't believe you they're not going to buy from you then we get into the Domino strategy so this is where we start to unpack that this is where we unpack

the proprietary system like how does it actually work so you can imagine this is your digital appointment setup and I said hey are you interested in this and you've gone yes so you start to read through now I'm introducing you like hey does this sound like you is this you are you having these problems oh I understand um I bet it's causing this these issues in your life isn't it cool just letting you know we have this offer and we help these people and you're going to go yeah that's interesting and then keep keep reading

straight away you're going to go yeah but can I trust you I are you legit right and then you're going to go okay this is pretty legit coming down now we start to unpack f further what is the proprietary system so at one Central property we've developed a proven four-step approach to help you build a profitable property portfolio so that say that fast 10 times um and the truth is so we start to we've like hooked them with the emotion at the start and now we're going to start to layer in more stats and facts

right and here's a quick side quest or a quick note the landing page is a very underappreciated art it's probably the hardest thing you're going to do in your marketing but what most people do is just bang up some ads and then they'll send those ads to some shitty lead form or they'll send those ads to a really ad hoc crappy landing page and then they'll be like why doesn't my campaign convert like why do I get bad lead because you can probably see the level of thought that is going into this page why because

it's a digital appointment setup why because I'm finding cold traffic random people off of the internet and trying to convince them to talk to this man that they've never met right that is not easy just want everyone to know that that's hard so well done everybody who's doing that right now on their marketing campaign send that sound out bye to your boss okay so we get into it I don't want to go too far into it cuz I just want to walk walk through then we have the process so our client had a great video

we wanted to have it in here and then we start to build more Authority right so we would call this a Founder Authority panel we've got all of the things uh that makes Bruno interesting excited credible believable and then you can see here we have some native proof it's a bit fugly but it's a patent interrupt right so if someone sort of scrolling through they got to stop and look at this the next section now is it's like okay I'm interested in this what does this mean and we start to go through okay here's everything

that we take care of uh and and how how did these end up here well we actually ask the clients what are they interested in and we reverse engineer the problems or the goals of the market and turn them into these benefit these are almost like the USPS um and when we create these what we do in our strategy phase is we do feature so investment plan that's a feature so what who cares what's in it for me investment plan feature then it's the um benefit okay so if you have an in investment plan you

have a clear idea of what you want to what you want to do contextualized benefit so how does that look in their life this means that every month you'll be able to look at your investment plan and know exactly what proper to buy and when and where you should buy and how much you should invest Etc then because this page is a digital appointment setter and we want to qualify people the next question might be well is this for me who can we help so there's firsttime property investers and investors stuck on one property now

we go into more proof now when it comes to having your video testimonials that's good and important but what you want to make sure you always do is have headlines above it forc consumption right cuz not everyone's going to click and watch these just cuz you put them on there no one does what you want them to do so you need to have like the best um sound bites there so when they're scrolling it's forced consumption of that information next we always have this on our Pages like it's like a summary like eight reasons why

smart investors so that's smart investors that's the identity we want them to have right choose to partner with us and you can probably start to notice that we're repeating a bit of this information in different ways and then you might say like oh this page is so repetitive yeah that's the point I don't want to introduce a bunch of new things I'm not trying to convince them of a bunch of different stuff I did the research I know what they need to read when somebody comes to this page some people are going to read word

for word top to bottom some people are going to scroll and only stop at the headlines that that interests them some people are going to scroll all the way to the bottom and then read the bottom so you need to cater to those different people and it's not a bad thing on a Facebook ads campaign like this to repeat yourself in different ways if you do it smart okay then we have the how it works all right so we're like removing that friction or that uncertainty of what's going to happen from here more proof how

we could do this better is if there were certain things highlighted but that's okay it still looks good we have a guarantee as well and just so you know different parts on this landing page at the ad level we then test so we've tested this guarantee in the ad and it goes really well and then we can split test other landing pages with the guarantee above the fold in a different campaign right then we have the offer so someone Scrolls all the way down we start to unpack the offer which I've kind of already spoken

about we have a few bullets here I have a lot of other videos that unpack the offers we go to the FAQs because people are used to like using websites and things a certain way and FAQs people will often scroll to the bottom for FAQs now for FAQs don't necessarily just do the questions that they have they have to be sales questions right like cuz this is a digital app set up and we want that sales person that that set up to get somebody booked in so so you also can strategically choose what goes into

here and then we have what I call the full stop of the page as I said cuz some people will scroll all the way to the bottom so team this is how we created this landing page to make 500k in 8 months with a 12.9 x rollas now it is time to Choose Your Own Adventure if you are looking for a digital marketing agency to profitably scale your paid ads take care of all of your learning Pages funnels make your ads do the edits do the scripting everything and actually make sure that your sales team

are getting qualified leads from your Google ads your Facebook ads your YouTube ads click the first link in the description to find out how it works for everybody else I recommend that you watch this next video to get a deeper understanding on how to create your own million landing page [Music]