what kind of calls to action actually work a call to action is a button or phrase on your website that calls the customer to do something to actually respond to your sales pitch let me tell you the ones that don't work phrases like learn more or get started those are passive calls to action they're passive meaning you're saying to the customer hey I don't want to bother you I'd like to invite you to learn more about our product that feels so nice and considerate it's at what here's what the customer is actually hearing they're hearing
hey I don't believe in my product I don't believe it will solve your problem but I have a mortgage so if you could give me some money and I can send you my product that would be really awesome nobody's gonna buy from you with passive calls to action if you actually believe that you have the resolution to your customers problem you will be bold and clear and asking them to give you money and they know it they smell that confidence and competence in you if you call the action if your call to action are very
clear so you want to say things like bye now you want to say things like schedule an appointment you know if you have a roofing company and somebody has a leak in their roof and they go to one website and it says we've been in business since 1984 my grandfather started this company we have some of the best roofs in town we're quick we're on time learn more right or you go to another website and it says do you have a leaky roof we can probably fix it within the next 48 hours it'll be like
the roof never leaked in the first place schedule a fix schedule an appointment today you just tell me which which company to go with the company that was passive or the company that was direct well the company that was direct made me feel like they could actually solve my problem and the company that was passive came off as insecure and wanting to talk about themselves and also not bother me what do you talk about you want to bother me I'm asking you to fix my roof right don't be insecure tell me I can fix it
when do you want me to come over that's the sort of confidence and competence that we want you to demonstrate and calls to action are ways to do it do not be passive and your calls to actually be direct and be clear change that on your website and your emails change your calls to action from passive to direct and even a little bit aggressive you're gonna feel like you're being aggressive you're not nobody's gonna read it that way they're basically saying to you when they go to your website hey pitch me pitch me hey they're
not saying hey we want to be friends I don't know if I want to be friends with you or not tell me about yourself nobody's going your website I don't go to a website for a roofer because I got a leak on you know I might become friends with this roofer let me see if I like the vibe that they're putting it now I'm trying to fix my roof so I'm looking for somebody who's competent and competent and that you smell that the way you smell that and since that is with direct calls to actions
that are clear change your passive call to action to direct calls to actions that are clear and you are gonna make more money and grow your business you
