how do you create an effective header for your website a header is you know I just use the word header but really it's a headline if you look at a newspaper a folded newspaper say you're buying a cup of coffee at Starbucks you looked down at the New York Times there's gonna be one big bold headline that headline entices you to buy the paper and so when you actually go to a website the header of the website the headline the website entices you to keep reading the rest of the website it entices you to buy
the product and so one if you don't have a header on your website you need to if I'm looking at your website and I see just a bunch of text that's too heavy the text is too small I don't know what's in it for me I'm encountering 3,000 commercial messages today chances are I'm not even going to read that paragraph but a header will cause me to move forward so one you need a header second what should it say well one it can go a couple different directions but it should absolutely offer the customer something
you can offer the customer a savings and money you can offer a customer a savings in frustration you can offer a customer again that is a gain in money or a gain in feeling a gain and losing way to gain in something whatever it is it should be incredibly tangible I should know exactly what it is in other words you should not be cute or clever in your headline right so you look at the New York Times and the New York Times says you know the president signs tax reform that will grow the middle class
that's clear right I know what that is President signed tax reform that will grow the middle class what it doesn't say is power plays economic games I don't know what power plays economic games mean and I'm telling you you know story brain client after server and client they'll do that nonsense they'll give us some cuter clever thing you know your customers aren't you know your customers don't call you and say hey will you give me a riddle that will I can do over dinner that will help me know what you offer as a company because
I really like riddles no customers doing that so why would you give them a riddle in your header don't do it don't be cute or clever leave that to John Steinbeck who by the way was not cute or clever he was always clear that's how he won the Pulitzer Prize and the Nobel Prize actually I don't know if he won the Pilcher I know everyone the Nobel Prize don't quote me but it was clear so was Hemingway clarity is people who are you're clear we think they're geniuses because we actually like the pleasure of understanding
them so you want to be super super clear in your header okay here's the simple tip for you when I go to your website and I pull it up on my screen above the fold and that is everything that's available to view on my laptop can I read a header that is crystal clear and I know if I do business with you I get this if I do business with you I get this if if it's not you're losing money and you want to create a better header for your website the key to a great
header be clear alright good look you
