The Only Google Ads Tutorial You Will Ever Need For Local Service Business 2024

All right so this is the only Google ads tutorial that you're ever going to need if you're looking to generate high quality leads and phone calls for your local service business so if you're a plumbing business electrician hbac mobile auto detailing business lawyers like criminal defense family and even personal injury accident lawyers or anything similar then this is going to work for you so my name is Jordan Lee I'm the founder of jlv Media and we are a Google ads agency that has managed over $10 million so I'm going to transfer close to a decade

of experience knowledge and data to you all in this video so that you can start growing your business the right way using Google ads and as you can see here my dashboard says $10 million so ton of data you're going to learn a whole lot let's jump right into it all right so first off you want to go to ads. goole.com you can get Taken to the homepage here uh Google is going to give you $500 in ad credit when you spend $500 this is only for new advertisers so if you already have your ad

account um then don't worry about this but go here click Start now create your account once you're done creating your account then you're going to be taken to a page that looks like this this is now what your ad account looks like now if you've been running ads before then your appearance might look a Little bit different right so if we click up here we can use a previous design um whatever reason you want to give it it might look something like this okay either way it's going to be the exact same thing okay it's

going to be the same exact setup so I'm just going to exit this guide here um so I'm here in my dummy account where we're going to be creating the campaign um I'm going to show you guys exactly the correct settings uh to do and things to Avoid when running Google ads so that way you're not you know wasting your money on ad spend and overall not seeing a return on investment not seeing phone calls not seeing leads come in for your business all right so uh we're going to go in here here's your ad

account hear the tabs on the side and things like that we want to start off by creating a new campaign all right so super simple you're just going to go to left hand side right here look for the tab that Says campaign from here as you can see I've already created like a test dummy ones before but we're just going hit that on that plus sign hit new campaign now Google's going to give you a couple objectives here sales leads web traffic and depending what your objective is you can select that specific one but if

you are a local service based business and you're trying to drive leads to your business and get generating new customers and essentially uh generating Exclusive phone calls and getting your phones ringing uh what I like to start off is with leads okay a lot other people might tell you to do sales um website traffic sales awareness create a campaign without goals guidance I've had no issue by telling Google exactly what it is that we want for our business and in this case we want to generate R leads for our business okay so I'm going to

go ahead and click on leads that is our objective and don't worry if you guys Mess up on this part already you can always make changes even after the campaign has already been launched all right so we're going to select leads don't worry about the conversion goals for now um our conversion goals essentially is going to be phone call leads and submit submit lead forms but we're going to have to start setting up conversion exactly how to do that later on so that once we start getting data we're running Ads um and we're seeing phone

calls and convergence come in we want to be able to feed that data into our Google ads account so that the Google algorithm can get smarter and our campaign can improve over time a lot of businesses don't have conversion set up properly and you end up Flying Blind and you don't know which keywords or which ads or where did this lead come from did it come from Organics your SEO or did it come from your Google ads okay so you don't want to be Flying Blind when you are running paid advertising so don't worry about

that for now we'll dive in a little bit deeper into that uh later on so go ahead and just click continue and we're going to have the options of selecting campaign type okay there's going to be search performance Max display shopping video and demand gen this is always going to be changing from Google's always changing things up adding new features and adding new campaign types And testing out beta versions and things like that what we want to do is we want to get in front of high intent customers right we don't want people who are

looking for or not even looking for us right we want someone who's going to Google and searching up you know accident attorney near me or a plumber near me or hbac company near me okay so we want to be in front of those eyeballs okay those are going to be the highest intent and they're more likely to not Only call you but turn it into a new customer because they are considered a RedHot lead when they're already looking finding and calling you directly okay so that makes the process a lot easier and this is why

I love using Google ads to generate new customers for our clients instead of running Facebook ads Instagram ads where you're getting a whole lot of lowquality leads and you're wasting a lot of time chasing after them right so with Google they're coming to Us they're reaching out to us which is exactly what we want now performance Max it's I'll go over a little bit of of each one performance Max is a new campaign type that Google just rolled out and it's basically I mean it has definition right there in front of you if you want

to read that it's just reaching the audience across all Google with a single campaign so what that does is when you create a campaign Google's Network and partners your ads are going To show up there as well so if you're ever on some sort of like website and you see like those little ads on the side that's pretty much what it is okay and so that's not really we're not really getting high intent leads out of that um so the quality of the leads may be a little bit lower there and you know maybe the

cost might be lower you can test it out or whatnot but if you don't want to waste your time and you just want to start generating high quality Leads and phone calls I suggest with um search right and then shopping I mean you guys can kind of go through and read the definition of that video is going to be more for YouTube and so forth okay we're not running any type of video ads we want to show our ad to people who are looking for us so we're just going to go ahead and click search

and like I said uh select the ways you would like to reach your goals it's going to be phone calls but don't worry About that for now I will show you guys later on if you guys want to you know just type that in now you guys can do that but I mean it's going to be you know it's going to give you guys some ask some more questions okay so campaign name you can just name it whatever you want so if I'm in this example I will use it for plumbers okay so it doesn't

matter name it however you want as long as you remember what type of ads you're going to be running under that campaign Okay and so the campaign level is basically the house all right I just want you guys to keep that in mind campaign level is the house of your ads and we'll break it down even more later on so bidding strategy Google does a really good job of being one of the most profitable businesses in the world um and they are the number one search engine in the world as well and they like to

be in control of your ads so most of you guys who maybe have ran Google ads in the past and didn't see that much results didn't really see any phone calls or leads come in or maybe you're spending a lot of money and you barely saw any leads and it wasn't really a you didn't really see a return on your investment it's because you were running some type of smart campaign and what that means is that you're allowing Google to be in control of your ads well Google is a business and so they have their

own best interest okay not for Their advertisers and so if you allow Google to be in control of your ad ad then guess what Google is going to try to get their advertisers their primary goal is to get their advertisers to spend the most uh amount possible on their platform so this is why we don't like to use um smart bidding strategies or allowing Google to be in so much control of our ads until we have some sort of data and can kind of tell Google hey this is exactly what I want but if You're

kind of just letting Google be in control of your ads as um a little bit too much then you're going to be spending a lot more than what you should should be okay so Google is going to recommend here some uh some bidding strategies conversions conversion value clicks and impression share if we're just starting out we want to go with clicks okay you can go with clicks or conversions um but here's the thing so Google hides this option I'm going to Show you guys a secret on how to get this option later on because like

I mentioned if you select any of these options it just means that Google is going to be in control of your bidding strategy and so what happens is that Google is going to try to get you to spend the most what the option that you actually want is called manual CPC which is manual cost per click and that allows you to bid exactly how much you want to be paying per keyword or per click okay And so you can be in more controller ads and you're not over over spending on a click okay so here

inside this cam uh inside this it doesn't have that option so I'm going to you guys how to get that option later on but for now we're going to have to stick with one of these options and if I was to start off with a smart bidding strategy and allow Google to be in somewhat control of my ads I would start with clicks or conversions okay so either one's going to work Convergence is the difference between clicks and convergence is that Google is going to optimize for more clicks on your ad so that you can

kind of ramp up your campaign and start getting data and getting people clicking onto your ad okay conversions is where Google is going to try to optimize to get you more conversions and in this case it's going to be leads or a phone call assuming that you have your conversion so as we start getting data as we start Generating more conversions leads and phone calls then Google is going to know okay this campaigns a converion to them is a lead that fills out a a contact form or someone that calls and the phone call lasts

for 30 to 60 seconds or longer okay so we have to Define what a conversion is first and in the beginning we may not we don't have that data yet so either way you can choose and kind of see which one works I like to kind of start off with clicks just so we can get A lot of data first and then we can kind of switch over conversions later on if anything and with here with clicks you can set a maximum cost per click bid limit which is good right so that way Google isn't

going too crazy with how much we're spending per click now if you already know what your industry standards cost per click is and you know you're not willing to pay much more than that then you can place that here so if you put this number like too low like For example you let's just say you only you don't want Google to spend more than $1 then chances are you're not going to see any traffic okay because you're not bidding aggressive enough okay so if you're not bidding high enough you're not going to see any traffic

but if you're bidding if if you're bidding way too high then you probably you might be spending more on a click than what you should be right so you kind of got to just find that sweet spot I'm going to Show you guys how to do use the Keyword Planner later on so we know exactly what we should be spending and we're not really getting ripped off by Google okay so I'm going to show you guys that later on for now I'm just going to leave it blank so we're going to hit next so Google

has a lot of features and campaign settings to ideally get you to spend more on their platforms and I'm going to be showing you guys all the little tricks And tips here so that you're not spending overspending on your campaigns and we're only you know targeting our ideal customers uh while not overspending okay so here under networks we want to uncheck both of these okay we don't want to be showing up on Google search partners and we don't want to be showing up on Google Display Network okay and this is just like I mentioned this

is when your ad Kind of shows up on these websites where people are going and the ad pops up on the side or whatever those are not high intent leads okay and I ran a test before we did include you know the search partners and networks and although we did generate some leads uh the lead quality number one was a lot lower so it wasn't really good quality leads and then number two the cost was lower as well so I mean I if it works if if that's what you want paying less and You're getting

leads that aren't low you know it's kind of like a hit or miss a numbers game then you can kind of enable those but if you just stick with me just stick with this tutorial here and you're going to be going after high quality leads and phone calls okay so just go ahead and uncheck both of those for locations as you can see here Google has all countries and territories checked already checked for you and obviously we don't want to be targeting all countries We don't want to be targeting um the whole United States and

Canada and United States okay we only want to be targeting the specific areas that you service so it might be your community your 20 M radius around your office whatever the case may be okay so we want to do is actually enter another another location and from here you can type in your address so let's just let's just type in Los Angeles for example here so you can Target all of Los Angeles if That's you know the county that you want to Target or if we want to do advanced search click on this button here

we can search by location we can search by radius so let's say you only want to Target you know a couple specific cities right so you only want to Target maybe affluent um affluent cities so maybe Newport Beach we'll Target Irvine we'll Target you know Costa Mesa okay so you can Target by cities if that is how you want to Target or we can Target by radius so let's just say your office is somewhere in Los Angeles okay so we can type in and one okay let's just say it's in New York okay so here's

your address right 11 Howard you're in New York and we're targeting a 20 mile radius okay so maybe you're a law office and your office is right there and we you target a 20 M radius okay so you can always change it but if you hover over this you click the pencil button we can do 25 mile radius we can do a 10 mile Radius if you want to go a little bit smaller right so we can me uh mess play around with it and we can always change this later on as well okay so

everything that you set right now and even when you go live with your campaign you can always make adjustments okay you can always add more locations you can decrease locations add more cities right so we want to add let's say you have multiple offices and maybe you're like on Long Island we can Target Long Island And there you are okay and we can Target it by a let's say for this one we can do 25 miles okay okay so let's just say our office is 10 m radius around 11 Howard in New York okay now

this part is really really important this whole video is important so make sure you guys are paying attention here under this tab called location options as you can see you can scroll right by it really quickly um you don't want to scroll by that okay locations options and this is One of the reasons why you're getting a lot of leads that are out of the area okay I've talked to a lot of business owners where you know you know they're like hey Jordan you know we're seeing some we're seeing leads come in and phone calls

come in but they're calling from out of the area like that's not the area that we service okay and this is the reason why we want to be targeting people in or regularly in our targeted locations okay not we don't want to Target the recommended by Google here people in regularly in or who have shown interest in our Target locations and the difference between these two is that let's say I am in Los Angeles and I search up for you know a plumber a lawyer or whatever business in you know Howard New York or New

York we don't want our ads showing up to someone in Los Angeles and you might make the argument of saying hey Jordan you know what if someone is calling for their Parents or their kid or whatever the case may be uh there I want my ad to still show up for that person and even though you may be right for that that is not what we want to spend our ad dollars on when we're spending our you know marketing budget we want to be targeting our ideal customers okay so we want to show our ads

only to people who have the highest intent to move forward right now within our area okay so we don't want our ads showing up to anyone outside of Our area that we're not servicing so select that option right there for languages super simple if you're doing if you're targeting SP English speakers then go ahead and do that audio audience segment I don't really mess around too much with it because we Target by based off keyword so um you don't really have to worry too much about this for now I'm just going to keep it really

simple for you guys and here you can keep it as is for under more settings for ad rotation We can just leave it as optimize prefer best performing ads and this is going to allow Google to just show your best performing ad so later on when I show you guys how to create high compelling uh add copies uh Google is just going to show the best ones okay so don't worry about that unless you want Google to rotate your ads indefinitely so when we create more than one ad copy uh basically you can either have

Google show the best Performing one most of the time or you can have it rotate the ads equally and each ad will get you know equal data and you can kind of go in and it takes it takes a little bit more manual work because you got to go in look at the data and see which is performing but if you want to kind of be a little bit hands off that part which is okay in this sense then you can just leave it as optimized all right more settings uh start and end date super

simple right we Can start whatever day we want to set it to an end date you can you can end it on a certain day maybe you're running a promo um you can end it but I'll just leave it as not set a lot of businesses may run the ads all day okay and you might be sending your your leads to AO voicemail to a uh intake team or after hour team uh or you know like I said or just go to voicemail you only want to run your ads when you have someone trained and

available be able to pick up The phone and book those leads and close those leads okay so you have to hire so you have to have someone be able to pick up the phone who have sales skills all right so we've had clients where they were sending I was working with the lawyer and they were sending all their calls to an uh a call center where they weren't trained to close you know accident cases or you know book these leads in and I you know we were working with a different client Where they were a

a plumbing business but like I think his his wife or his mom was answering the phone and she was just having conversations with these leads right so that is not the purpose if we are running ads the whole purpose is to get new customers and so we need someone who is trained and available during ad hours be able to pick up the phone to close the leads now if that for you is 247 then that's okay but don't be running your ads during hours where There's not someone available to pick up the phone okay so

if it's during business hours then run it during business hours okay so it might be Monday through Fridays and then you can kind of select the time okay and then you can also add in the weekends Saturdays and Sundays um now depending on what your ad budget looks like as well if you have a smaller ad budget then you might not be want to run your ads every single day because it your Your budget is going to be spread out be spread out too much on on every single day instead we want to compress it

so that way we have a higher daily budget which I'll explain a little bit later on so you can actually get more traffic all right so Monday through Friday Saturday through Sundays if you're just business hours then just leave it as Monday through Fridays and then you can kind of go through here and select your hours but remember that you only want to run Your ads when someone is available trained to close the leads that you generate all right so hopefully super straightforward so far from here we're just going to go ahead and click next

all right so from here we're going to go ahead and leave this guide now from here we're going to create it myself okay you can have Google's you know is getting smarter they have ai and beta in beta mode and stuff like that but like I said You want to be in control of your ads as much as possible okay you don't really want Google to be in control of your ads and one of the biggest mistakes that a lot of people make is actually listening to Google Representatives so if you have ran ads in

the past a Google representative might have reached out to you you might have talked to one and they might have given you recommendations make this change make This tweak and all of a sudden your campaign just goes to crap then I'm just going to save you guys a lot of time and money now just don't listen to Google Representatives all right so uh that that little Golden Nugget alone is going to save you a lot of frustrations all right so from here we're just going to go ahead and create it myself so here we are

we're going to start creating the ad group okay and so I had mentioned that the campaign is the House okay and inside of this house are individual rooms okay and each individual room is your ad group okay and in each room we want to have a spec a very specific service okay so if we have in ad group number in ad group one or room number one we don't want it to be different Services inside of there okay we need everything to be as cohesive as possible all right so for example if you are a

a plumber okay if you are a plumber and you are targeting Plumbing keywords Plumbing keywords then it needs to be all about Plumbing okay we don't want Plumbing keywords and then we don't want drain cleaning we don't want hydro jetting we don't want um you know whatever else we don't want water heater uh repairs and installation we want to be very very specific okay and I would even break it part if you're doing water heaters uh installation repairs I would have an ad group for water heater inst Installation and a separate ad group for water

heater repairs okay that is how specific you need to be okay so for another example let's say you're an accident lawyer okay you're an accident lawyer accidents we're going to name the ad group that okay that means in this specific ad group all the key words needs to be about accidents okay car accident vehicle accident motor vehicle accidents truck accidents motorcycle accidents Uber accidents okay it needs To be specific and even with Ubers I would probably even separate that out into its own ad group for just specifically Uber accidents or ride share accidents okay and

so we need to really separate that out okay and then for example so we have car accidents uh let's say you are doing slip and Falls okay slip and falls all right so we wouldn't want you know car accidents we wouldn't want to be targeting car accidents and slip and Fall accidents in one ad group because they are different so I really want to emphasize and stress the importance of breaking out the ad groups and breaking it out into its individual rooms okay I've audited a lot of AD accounts uh with even with other marketing

agencies that has reached out to me for help I go in there and I'm seeing that it's not broken up uh properly okay and we want to do this because we want to be as relevant as possible to the person that Is searching for uh for whatever it is that they want okay so if they're searching for a slip and fall lawyer our ads and keywords need to all be all about slip and falls all right otherwise they're going to can be confused and they're not going to convert okay so that is how um you

know how detailed we need to be when it comes to creating our campaign right so let's just say we you know we created a lot of drain cleaning uh ad groups for our plumbing uh clients So let's just say that this room specifically is going to be for all about drain cleaning okay so here we can enter a URL to scan for keywords you can type you know you can put in your your um your website and Google will scan it it'll suggest you some keywords however go Google is going to not really oblig by

the rule of being specific it's just going to give you a bunch of key wordss where it's not specific to this ad group okay so that's why um when Google makes The recommendations I will still go in not trust them fully go in there and make the necessary changes okay and then you can also enter products or services to advertise so let's just say drain plumber okay that's the key words that we're trying to get here let's see if Google Google and give us any recommendations so sometime oh okay there we go we just had

to hit another time so here we go we have drain plumber hydrog Plumbing block drain CL clog Drain plumber rotor router plumber block toilet plumber so all of these are you know relatively pretty good right so everything that has to do with drains here is solid okay pretty good so here's the point that I'm trying to make is that if you type in a keyword here for whatever reason and Google gives you these recommendations here as you can see it's very and I did this on purpose as you can see it's very broad right Google

gave you accident divorce Immigration worksman family tax okay these are all different types of lawyers right and so you would want to break them up apart in its each each to of its own ad group so this needs to be in its own ad group right the divorces need to be in its own AG group immigration so hopefully you guys can kind of start seeing that all right so there are three different types of keywords there's broad match phrase match and exact match and if you want The definition straight from Google you can click on

learn more in my own definition the broad match keyword for example I'm going to change this to plumber actually just to keep it simple the broad match keyword let's just say we are targeting Plummer the keyword plumber near me so anytime someone someone searches up the word plumber near me our ad's going to show up now broad match means there are no you know special characters uh by it Okay so we have that one is a broad match this one is going to be our phrase match which is in quotations and then lastly in Brackets

is going to be your exact match I'm going to explain the difference between these three um keywords okay so for plumber near me this is Broad match because it has no special characters on it it's just spelled out the way it is is and so Google will show your ad if it believes the the the Searcher is Searching up for something similar so your ad will show up if someone searched up like I don't know Plumbing school near me or something like that plumbing schools so your ad will show up if Google believes that it

is similar to this keyword which is why it's called broad match and we don't really want to use broad match as much because you're as is just going to be attracting too much traffic and maybe getting too many clicks that's just too broad okay and Unless you have a really extensive negative keywords list where we're filtering out the searches then I don't really recommend using broad match starting out what I do recommend starting out is using these two phrase match and exact match and even then now I mean and you know Google has kind of

broadened the phrase match up a little bit anyways um I still like to go with the phrase and exact match and so phrase Match is basically when someone searches up uh in the search engine and your keyword has to be in that specific order for your ad to show up okay so for example if someone searches up top plumber near me then your ad's going to trigger if someone searches up plumber near me top your ad's going to search up plumber near me Los Angeles right your ad will show up or trigger right so anything

before or after whatever is in the parenthesis or quotes then your ad Will trigger and lastly we have the exact match pretty straightforward someone has to search up this exact uh you know keyword phrase in order for your ad to trigger so someone literally has to go to Google and type in Plummer near me in that exact way for your ad to trigger now like I mentioned the phrase match has Google has broaden it up a little bit so you know you can so you can kind of not use the broad match and just go

straight to the phrase match for Now and that's going to be your best bet okay so phrase match and exact match is what I'm going to recommend so from down here uh we're going to this is where we create ad copies so with our ad groups this is our first one later on you can create more ad groups okay Google doesn't give you the option to create more uh ad groups for now so that you can break up part of your services so you'll be able to do that later on now we're going to start

Creating ad copies from here we're going to create uh you're just going to go ahead and copy and paste your final URL here this is the uh URL where you want to send your traffic to okay now really important is that you don't want to be sending your traffic to your website a lot of businesses make the mistake of sending traffic to your to their website and you might have spent a lot of money on your website it might look beautiful but guess what it's not going to turn uh Web page visitors into leads for

your business what you need to do is be sending all that traffic coming from Google ads and paid on uh paid online advertising to a landing page to a high converting landing page I should mention right so you want to send to a land page that is designed specifically to convert web page visit online ads into leads for your business okay so I'm going to show you guys exactly how to do that later on too um but just stick with me um so from Here this is the URL that we want to send the traffic

to so that whatever that may be now for the display path that's just what's going to show on the ad right here and we want to fill it out we want to fill out your ad as much as possible okay so whatever characters it gives us we want to fill it out to the maximum if it gives us two boxes we want to fill out both boxes all right because essentially we want to take up more real estate when we're running ads the bigger Our ad looks the more likely people are going to click onto

our ad we're going to have a higher click through rate which means Google is going to reward us by giving us lower costs right so super important uh to fill out as much as possible so for example here let's say we are targeting plumers okay so I would type in plumbers and if you can squeeze in a couple more characters then you you can do that and maybe you offer free I don't know free estimates okay so as you Can see there we filled in both boxes plumbers and free estimates so you can put in

whatever case you want and that's going to pop up like right there so example.com plumers free estimates okay now from here this is where we start creating our headline this is what our ad is going to look like when it shows up so we might put in so actually let me teach you guys the anatomy of a high converting ad copy right so we have three headlines Google Most of the time is just going to show the first two headlines here and the first headline I like to put who we are what we are okay

so in this case we are a plumber now we're not just going to type in Plumber right we probably want to you know include how great we are so maybe we are the number one awardwinning plumbers okay and we get up to 30 characters we might want to put number one Plumbers in Los Angeles okay so whatever the case you guys might want might want now a lot of people might put you know their business name so for example you might put you know Oasis plumbing and this is good if you you are trying to

maybe attract returning customers okay people who are already you know maybe know who you are and maybe they're looking for you okay and yes you can do that but if we're running ads we ideally we want to generate new Customers okay and if we have existing customers or if we have customers that are already who we are looking specifically for us then we can just Bank off of the Organics and our SEO to do that for us right so if they search up you know our specific big company they should be able to just find

that off of Google but if we're running ads we sort of want to pay for new we want to get our foot in the door with new customers so that's why I don't really Like to Target or use our headline with our company name in it um you know and they kind of they can kind of see the URL and things anyways so they can see our company name so I like to you know write ad copy that is going to convert right and when people see it they want to go with us so maybe

okay so maybe we might want to put I don't know number one award winning lers okay let's just start with that okay we're the number one award maybe we're Voted number one whatever it is we can go ahead and place that in headline number one and what you can do also if you don't want Google to switch out your headlines you can pin it right so we click on this pin here we can tell Google to say hey we only want to show this headline in position number one so it's going to be right there

headline number two is what I like to call the incentive headline why should they call us why should they hire us okay so here We want to have some sort of incentive or a call to action so maybe you are a lawyer maybe you want to do call for a free consultation okay maybe not all lawyers offer free consultation and you can stand out with your ad copy by offering free consultations and you might say hey Jordan you know what that's pretty self-explanatory everyone offers a free estimate a free quote or free consultation well believe

it or not but a lot of people who are searching up Online don't know that they don't know that it's free consultation free quotes free estimates so um you can still include that in your ad copy and we're going to create multiple ad copies and see what works all right so call for free consultation maybe you are really good at you know same day service right so some people like same day Services you can type in same day service maybe you're fast reliable and affordable right that's Within 30 characters right maybe you're the cheapest in

town whatever it is right what is your incentive what is the call to action that goes into headline number two right so maybe you might only charge I don't know you might do$ Z service calls okay why should I call you right headline number two needs to have a really good incentive or offer for for the customer to call you and this needs to stand out from your competitors Because it needs to stand out or be better than your competitors I should say because if you just if your ad just looks like everybody else then

chances are you know it's not going to be as successful all right um so stand out have a better offer or have a competitive offer or incentive so that way people will call you make your offer work for your ad and not the ad work for your offer so if you have a really good offer your campaign is naturally going To convert because you came up with a really good offer that people want so I'm going to go ahead and pin that to number two now headline number three doesn't get shown often most of the

time it's um it doesn't get shown and I mean let's just kind of see an example of that here so we search Up plumber near me right as you can see this one just has two headlines lines uh this one looks like it could be three headlines this is headline number one I'm not sure If this is one headline uh but no trip fees free estimates all right so you can see here two headlines so most of the time they're only going to show two headlines so don't worry so much about headline number three but

headline number three is what I like to call the authority headline okay I want to um let people know that we are successful and we are really good at what we do okay so maybe you might been In business for over 20 years okay so maybe over over 20 plus years of experience okay some sort of some sort of authority um that's going to make you help you stand out from everybody else okay maybe you have another incentive that you can put here okay so on top of service calls Maybe you might do you know

same day service okay so you could do that too and you can pin that to headline number three all right so headline number three is not as Important as the first two but for headline number three i' like to either have another incentive on top of the second one or have some type of authority um headline that's going to help us stand out and say hey we are truly professionals and this is why you should choose us this is why we're were better than everybody else right and then Google's going to give you options to

uh fill out as many headlines as you want if it's not pinned then Google will Naturally just rotate it um and place it wherever it believes you know you're going to get your your ad's going to be more High converting so you can fill it out as much as you want I personally don't like to fill it out all the boxes right it gives it a whole lot and the reason for that is if you have too many headlines then you're not going to know which headline is truly working and which one is actually um

converting for you so what I actually do is I create Three separate ads and then from there I can see which ad is performing well so for example this one says zero service cost sbas service let's say we click done and then Google doesn't do it now but Google will give you the option to create more ads later on so there's a lot of way little things here that Google is doing that that they really want to be in control of your ads okay so for another example here is that they don't they used to

allow you to create Multiple ads okay you can create up to three uh responsive search ads but right now they only let you create one because they want you to create uh put more headlines into here and like I said if you put all like 10 headlines into here you're not going to know which headline is working but if we only have three headlines and we have you know two more ads with different headlines we're going to see exactly which one is converting right so I'll show you guys How to create more headlines and all

that stuff later on but hopefully you understand um the anatomy of a successful High converting ad copy all right so from down here you're just going to create your descriptions you have to create a minimum of two descriptions okay so you can just you know write whatever is relevant to your business um you can write whatever it is that you guys want this this one's pretty self-explanatory just Descriptions um that goes under your ad so we are a plumbing company serving Los Angeles okay and same day service okay more incentives whatever it is that you

want and that's going to show right below your headlines okay don't worry about these um extensions yet we'll go we'll dive deeper into that those are really important as well as it helps um that's going to help your ad take up more real estate it's going to look bigger and that's going to increase Your clickthrough rate okay so I'm going to go ahead and trash this one because if I try to launch the campaign Google is not going to let me okay so from here I'm going to hit next now from here Google is going

to recommend the budget okay and as you can see here $500 per day $480 per day uh is a lot okay there's 30 days I mean you're going to be spending like a good amount of money and maybe not all of you guys have you know 15 to $20,000 to start out and run On $500 a day on ads right uh so you can go ahead and set a custom budget now what I do want to um mention is that if your budget is too small on Google you're not going to see traffic you're not

going to see leads okay so if you're thinking hey you know what I just want to run ads I'm going to try it out maybe um I'm going to allocate 500 bucks a month um towards Google ads chances are you're probably not going to see um a whole lot of Activity okay uh now it also depends on what Niche you're in okay so for example if you're in a more competitive Niche like personal injury accident lawyers and you're looking to get an accident case off of $1,000 budget chances are you're not going to see anything

okay for most companies for most Industries and niches I would say the minimum is anywhere between 2500 to 5,000 um allocated towards Google ads obviously you're not getting charged up front or Anything like that that's just set aside and that's going to go towards your campaign okay uh for other niches maybe smaller like we've worked with mobile auto detailing businesses I mean you can get away with you know 500 bucks 1,000 bucks maybe um and see some activity but for more uh you know of the niches where we're in plumbing electricians HVAC um you know

you want to have a minimum of anywhere between 2500 on the minimal side to like more recommended Recommended 5,000 and even higher than that and we've actually helped our clients um when he first started with us he was budget was around $5,000 a month for his plumbing company and we've actually helped him scal this campaign um and he's now actually spending $150,000 per month uh on Google ads and obviously it is profitable because otherwise he wouldn't be spending that much but we were able to help him scale his campaign to that amount right so Obviously

we didn't just jump from 5,000 to 150,000 we slowly um increased in increments and that's the same thing that you guys can do so start off with whatever you're comfortable with um with but obviously you know not nothing too small unless you're not otherwise you're not see enough activity um but start with a budget that you're going to get some data and then from there you can start increasing in increments all right so let me show you Guys how the budget works okay so let's say that you want to allocate $5,000 uh per month on

your Google ads okay so what should your daily budget be now Google is going to recommend you some other budget because it's assuming that you're going to be running ads every single day which is which is 30 days in a month okay but let's just say you are running your campaign for only during business days right Monday through Fridays four days a uh five days A week okay so that's five days a week that you're running ads there's four weeks in a month which means you're running your ads for 20 days per month and so

if your ad budget is $5,000 you want to take 5,000 and divide that by the amount of days that you are running ads and in this case it would be 20 days okay so that would give us a daily budget of $250 okay so if your ad budget is $5,000 for the month and you're only running Ads Monday through Fridays then your daily budget is $250 per month okay let's just say your ad budget is $110,000 and let's just say you only run on the weekends for whatever reasons okay just maybe Friday Saturdays Sundays three

days a week there are four weeks in a month 3 * 4 12 so that means you're running your ads for 12 days in a month so I would take $10,000 divide that by 12 days that we're running ads and that's going to give us $833 33 per day okay you don't really have to add the cents um $833 per day okay so that's how you come up with your what Your Daily budget should be okay so you need to figure out how much you want to allocate to your marketing budget and then divide that

by the amount of days that you're actually running ads in a Month then you'll get your daily budget if you're running up for 30 just divide by 30 okay so from there we're going to go ahead and hit next all right so your campaign is almost ready to publish so just go ahead and double check everything make sure it all looks good if everything looks good all you need to do is just hit publish campaign don't worry your campaign cannot run with without ads right we didn't create any ads because is not going to allow

me Without a final URL so go ahead and hit publish all right guys so congratulations you just launched your campaign now let's see what are the next steps how to optimize it how to make sure we have everything set up properly so that our when our campaign is starting to run that it needs to be doing whatever it needs to be doing right so as you can see here status up here says bid strategy learning it's basically Google's AI bidding strategy Learning uh what's going to get you uh clicks what's going to get you conversions

and that's what their smart bidding strategy okay it's going to take some time for them to get data to get then get what it is that whatever your goal is okay so I promise you guys I'm going to show you guys how to get change out of that smart bidding strategy so that you can be in more control of your ads and that is the next step now okay so I mean we can kind of filter up here You can see all your campaigns you can you know see your camp pains here if you don't

see it click on this make sure it's on enabled um and so forth okay you can see your ad groups I created an ad group called plumber right so from here we want to go we want to click show more that way you can kind of just see everything now the first thing I like to do is go into the engine under the hood Of the campaign just to double triple check everything is set up properly so what we want to do is go to our settings from here campaign name our conversion goal we're going

to go over that in a little bit marketing objective is to generate more leads our campaign right now is enabled our networks we want to make sure they're turned off our budget's correct our bidding okay so this is where our bidding strategy is you can always come in here and change It later on so right now we're telling Google hey I want you to bid for me to maximize clicks get the most clicks as possible on my ad with my budget okay and later on when we do keyword planning we're going to figure out what

how to set a maximum cost per click bid limit and all that good stuff but we want to change the bid strategy all right and what do you want to focus on well these are all the smart bidding strategies okay and in order to be for you to be in Control of your ads we want to go down here where it says select bid strategy directly not recommended by Google we're going to go ahead and click on that from here we want to click on manual CPC and even then Google's going to try to uh

be still be in control of your ads by you know by you having by having you check mark this and allowing them to increase your bidding if needed to help with conversions okay we don't really need That um so we can just be fully in control of this is how you're going to be in fully control of what you're paying per click okay so what my bidding strategy is is I like to start off with manual CPC and that way I know exactly what my cap is per click how much I'm willing to pay per

click on a specific keyword okay and from there once I start getting more data and usually I think by Google's rule it's about once you start getting 30 conversions cons 30 consistent conversion per month meaning phone calls leads and it's being track properly and your and your data is saying you're getting 30 conversions then I would switch over to maximize conversions and then setting a Target cost per action so from here once you start getting data you're going know you're going to know uh what your cost per conversion looks like or cost per lead okay

so maybe after maybe three months or so you know That uh based off your data from running ads you know that your lead on average cost is $50 per lead okay so once we have sufficient data we switch over maximize conversion and we tell Google to say hey we want you to go out and get us lead for $50 because we know that is how much we've been getting on average okay so that's kind of like a little tip for you that's a little bit Advanced but um for you those of you guys you guys

want to just keep it simple manual CPC Will work perfectly fine okay from there we're just going to hit save additional settings everything here looks good all right so from here we're going to go to add schedule I actually to just double check everything okay so here we are Monday through Fridays if we need to adjust that hit the pencil button if you can't read the 24-hour clock you can switch it over to the 12-hour clock by pressing on that right there and then we Can switch it to uh business hours 8: a.m. to maybe

900 p.m. okay so that's the times that we are trained and available B to pick up the phone and then we'll hit save okay as you can see here Google is going to update that ad schedule now let's say you want to just add specific days Monday Tuesday Wednesday Thursday Fridays or if you want to do Saturdays and Sundays you can do that there if you want to do just individual Saturday Sunday so you kind of mess around with your ad schedule um however you want to run your ads all right so we have our

ad schedule looks good I'm going to go ahead and check the locations we are targeting a 10 mile radius around our office or wherever you're located there which is perfect we also want to exclude areas okay this is a little bit more advanced as well but we want to be excluding areas that you don't want to Target okay so for example if you don't Want to um Target the Yonkers area Okay so Yonkers okay we want to exclude that area Okay so for whatever reason if there are certain areas that you don't want to service

or you don't want to go to then you can exclude those specific areas okay and then we already did the so locations we did settings were good audience we don't have to worry too much about keywords okay so let's go into the Keywords now as you can see here we have three um keywords targeted okay and you don't really need an extensive list of key like targeted keywords I've seen some ad accounts that have like they're targeting like 50 different keywords my suggestion is that you just want to Target the highest intent keywords for you

okay so for example we don't want to be targeting the keyword Plumbing right because that keyword is just too broad it's just going to attract all types of Traffic all types of clicks so the word plum if someone searches up the word plumber near me chances are they're looking for a plumber to hire okay so I like to just stick with the highest intent key words okay so plumber near me plumber in whatever area you're in those are all going to be good right so right now Google isn't letting me bid on the individual keyword

so once I hit refresh there it is so once you have Max CPC here you're going to get This option once we have that manual CPC option turned on in the settings so from here you can start uh bidding you can kind of change it to how much you want to pay for that specific keyword now like I said if you are let's say you only bid five bucks on this specific keyword of plumber near me chances are you're not going to get any clicks you're not going to get any traffic because you're not bidding

aggressive enough so if you bid too low you're not Going to see any traffic but if you bid too high then you're going to be a little bit more aggressive your ads going to show up more often higher but you might blow through your budget a little bit more so you need to find that sweet spot that works for you okay now how do we know what is our range how much should we be spending uh on a specific keyword and that is what we're going to cover now so up here tools and settings we're

going To go under planning here we're going to click on Keyword Planner from here just go ahead and click got it hit uh get search volume and forecast we can just typ type in whatever here get started I'm going to go to keyword ideas and I'm going to change the location okay we don't want to get ideas for the whole United States we want to Target our specific area so let's just for example we are targeting Los Angeles okay so here we are about 20 million People we going to hit save all right so we're

going to type in the key word that you want to Target so whatever it is type that in here so for example plumber near me hbac near me it could be a car accident lawyer near me whatever it is type that in here hit enter that blue button will show up and then we're just going to hit get results so here is the data for specifically Los Angeles okay it's going to vary depending on the market so for the keyword plumber near Me it's going to give us you know average monthly searches it's obviously a

lot of search volume um and you can expect to pay anywhere between $25 all the way up to you know about $73 okay so on the low uh top of the page on the low range you'll be paying $25 on the high range um you'll be paying $73 now this is going to depend on a lot of different factors okay so depending on the seasonality how much competition there is for that day that month that Week whatever it is um and then also depending on how well your campaign is setup right so how good are

your ad copies is your click-through rate high is your landing page good right all those things play a factor into what Google will charge you for that click okay so if your ads aren't good um and you kind of just slap together a campaign chances are you might be paying a little bit on the higher end now let's just say that you have everything set up Properly you follow this tutorial and everything is set up the right way like how it should be then it just comes down to how aggressive you want to be with

your bidding okay so let's just say you know I worked with clients where they just want to be absolutely number one at the top of the page every single time and they don't care about you know what we're spending you know we just want to be number one and we want to capture everyone that is searching for a plumber Near me or whatever the case may be then you would probably want to bid closer to this number here at $259 now remember that these numbers can change like it can change on you know on a

monthly basis or year changes depending on seasonality market and things like that okay but doesn't it's not going to change like too often so don't worry about having to go back here and check in every single day um but let's just say that you want to be Number one every single time then like I said you would bid somewhere closer to here now if you want to be a little bit more conservative maybe you don't want to be spending $73 per click because that's you know pretty aggressive then you know I like to just be

like right in the middle maybe we could be you know at $50 okay and if you want to be a little bit more conservative maybe you're you know you don't have a big budget then we can probably be closer to like this Number maybe $30 $40 uh that we're willing to pay per a click on this specific keyword okay so if we didn't do this research and we didn't know that the minimum that we need to bid to be at the top of the page on Google then you know we might have put in you

know $10 to bid on this specific keyword and then we might be scratching our head like hey you know what how come we're not seeing any uh any traffic how come we're not getting any clicks how Come we're not getting any phone calls or leads coming in for our business and the reason for that is because your ad isn't showing up right and that's because you're not bidding aggressive enough so we need to be making sure that we're bidding aggressive enough okay as you can see here Google is going to give you some other recommendations

if we are uh targeting other keyword so for example keyword 24-hour plumber near me you're can you can expect to pay Anywhere between $30 to $90 on the highend okay Plumbing Service near me here and here so this is how you do a little bit of research you kind of see you know which keywords are getting a lot of search volume uh what the competition level looks like and then how much those keywords are going to cost you right so we can maybe find some keywords that uh that might not cost as much so you

know kind of going down and you can kind of go through that and see But obviously the more broad the keyword is then the cheaper the cost is going to be the more High intent the keyword is you know chances are there's more people bidding on that specific keyword and so that's why uh the cost may be a little bit higher but nonetheless you can kind of go through here and see what you can expect to pay now you don't have to let's just say you are targeting like multiple keywords like um eight of these

keywords are in your ad group for Example you don't need to be you know doing so be very specific on each keyword you can be meticulous about it um but that's just going to take up a lot of time okay so what I like to do is just find the average right let's just say I know it's going to be anywhere between looks like anywhere between $25 to like $90 on the super high end then if I have let's say plumbing companies near me plumber near me local plumber near me in one ad group Then

I would just set it at like maybe $52 for all the keywords okay and that's going to work so that way you don't have to go in here and and bid per keyword right you don't have to be that detailed uh unless you want to but it's still going to be very uh you're still going to be successful if you just you know just pick one number that you know is going to be uh that works for you and still going to get traffic okay so that's how you do the keyword planning Hopefully this part

of the lesson makes sense if it doesn't let me know in the comment section below from here we have the keyword set up and let's say that we now know for the keywords for plumber near me it's going to be anywhere between $25 to you know $75 and let's just say we want to be somewhat aggressive with it and we want all three of these keywords we want to bid $52 on it $55 on it so what we could do is select all hit edit change Max CPC And this is just a quick way to

change your bidding for all your keywords we want to bid $55 hit save and there we go we're now bidding $55 on these keywords and we know that this should be enough for us to get to be seen our ad be shown and get clicks and traffic okay and if we want to be very aggressive all right we want to show up at the top of the page for like most of the time number one then maybe we could do anywhere between $70 to $90 Because that's what we saw in our Keyword Planner all right

so for this specific keyword plumber near me we saw that it was like $72 so we'll bu $72 or maybe $70 okay or we want to be a little bit more aggressive than what it recommends we can do $73 okay so nonetheless that is how um bidding works and how we can kind of play with it and be more control of what we're paying all right and so if you have it at if I go back to settings here And let's just say you know you're like Jordan you know I'm a business owner I don't

have time to go through here and mess with the manual CPC well you can have us me and my team manage it for you set up and manage it for you or if you want to go back to the bidding strategy then like I said we went to focus on clicks you can set a maximum cost per click bid limit Okay and like I said same thing we saw the Keyword Planner uh we don't want to pay anywhere we don't Want to pay anything more than $75 or if you want to be a little bit

more conservative we don't want to pay anything more than $55 $40 whatever it is because we know what the range is between this number and this number in order to get traffic all right so manual CPC is how you be control of your ads so that's our Search keywords here and negative keywords is really important I'm very surprised by a lot of People who have marketing agencies run the ads for them and they do not have an extensive list of negative keywords and if you do um you and you only have a couple hundred of

keywords then you're still not really extensive list okay with us when we run uh ads for our clients we actually are in the thousands I believe we have like maybe over 3,000 negative keywords for all of our clients okay and this is how we filter out these searches okay this Is how we filter out a lot of searches a lot of bad quality clicks okay because someone in your area might search for something out of your area and your ad May trigger for that okay so we want to have a lot of negative keywords we

want to have a list of negative keywords to filter out searches um that we don't want our ads to trigger for show up for okay so um a lot of the ads that I've seen a lot of you know companies that run ads for themselves or have Marketting agencies run for them your negative keywords list needs to be extremely extremely extensive that way you're not wasting money on clicks and your ads are showing to people that shouldn't be shown to all right so ads here like I said you can create up to three responsive search

ads you can also create a call AD here if we just click on this plus sign call AD just means you know people see that the the ad they click they click on it To call so it's more going to show up more so on mobile uh versions um and that's going to be the call AD now here's the responsive search ads here you're going to go ahead and click on that it's going to ask you which ad group you want to create the ads uh for we're going to create it for the plumber and

once you create your three headlines and your two descriptions and you put in your url hopefully you're sending it to a lending Page um and you have this all filled out you're just going to go ahead and click save ad and you'll have one ad pop up now like I mentioned we want to be uh split testing our ad copies to see which ads are working which headlines are converting so once you have your first ad created I would go back click the plus sign and create another one with a different set of headlines so

that way we can now split tests and see which ones are working Google will allow you To create up to three search uh search ads so I would recommend creating all three and then seeing which one works best and then pausing out one that's not working and then stick with and leave the ones that are working on and then creating another ad that way you always have three ads running at a time uh and then you're always testing something new right to see if you can improve on the numbers that you already have so that's

ads Assets is where we create our extensions which is super super important this is how we take up more real estate on the Google's page we look bigger or and so more people are going we're going to drive more traffic through that so we're going to click on the plus sign and the ones that we absolutely want to have is number one we want to have site link extensions we want to have callout extensions we want to have the call extension and Then we want to have the location extension so those are the four uh

assets or extensions well they used to be called extensions they're called Assets Now they're the same thing in case you guys are confused but four assets that is most important that way it takes up more uh real estate let me see if I can show you guys what an example of that looks like here like I said are the headlines number one they have one to three headlines the path is That the display path right there which the display URL so that's not important I want to actually go down here and show you guys the

extensions okay so the location extension is the address right here in green it's going to show your address right there so people are going to be able to see your address it's also going to pop up on the Google Map ads if you want to show up on the map ads you want to have your location extension um set up okay and that order to set that Up you need to create a Google my business so you haven't already create one and then you'll be able to link your um office or your location to your

Google my business from there you can link the Google my business to your Google ads account and your ads will start showing up on the map ads okay and then it'll also show the address here in your ad your site link extensions is here it is 1 two 3 4 it'll show up to four uh site Links at a time and they're Basically just extra links that people can click on to uh get on to your landing page okay so this whole thing is your the added as you can see it's much bigger takes it

more real estate when you have everything filled out okay so here we have it site links going to make your page your ad pop out a lot more call extension is going to have the call right here people can click on it and call right away uh site link descriptions that's Part of the site links uh where's the call out okay call outs right here blue so after your description which is right here uh your call out your little call outs are kind of like little descriptive words about your business for example award-winning agency digital

and social experts certified sales coach those are ex are examples of what call outs are all right so those are the most important extensions site links call call out and location all right so those Are the four that I highly recommend you uh start out with now the next tab I want to show you guys is the recommendations tab all right all right guys so here we are in the recommendations tab now Google is going to recommend you a lot of things to do for your campaign as you run your ads a lot of times

the recommendations are questionable they're not the best uh when it comes to running an optimized campaign they're going to just try to Recommend you things to be more in control of your ads and making tweaks and stuff like that I like to just look at the recommendations just to kind of see what it is that they suggest but I don't apply everything that they um suggest to do okay and what they actually also do which is a little weird is that if you don't dismiss or apply the recommendation like let's just say it's here and

you don't do anything about it Google will actually just Auto Apply the recommendation to your campaign so sometimes you might be like hey you know what that setting I don't remember changing it to that setting ever and it's because Google did a auto apply and that's something that's really annoying so it's super important that we want to change uh that option so that we don't so that Google cannot uh make that auto recommend uh Auto apply on the recommendation so in order to do that we're going to click on the campaigns Here we're going to

click on view all campaigns okay so we want to do this at a a account level right so from here click on the recommendations tab again and from here like the recommendations will look something like this like obviously it's saying set up a payment method which is something you do need to do from here this is going to show up the auto apply this wasn't here earlier but if you go to the account level you should be able to see this so what we're Going to do is hit on auto apply and we want to

make sure that all this is unchecked okay everything needs to be unchecked if it is checked that means you're telling Google that hey I allow you to um you know Auto apply that specific thing for me okay and we don't want them to do that all right but I mean if you can go through here if something makes sense to you and you do want Google to help you out with that then by all means but for the most part You don't want Google to be in control of how your campaign is running all right

so that's how our campaign looks now we're going back to the campaign that we just created here you can look at the ad group that we're looking at that we just created as well um so that is exactly how you set up a campaign that is now going to be highly converting now the last thing that I want to show you guys is how to set up conversion tracking this is all the all These parts are super important when it comes to creating a successful Campaign which is why it's not not easy for most business

owners who you know have ran it themselves something together and you know you're not really seeing any results okay from here we're going to go to tools and settings and then under measurements we're going to go to convergence this is how we're not going going to fly blind we're going to know exactly where our leads are coming from And when our leads do come we're tracking it and we're telling Google this is what a lead us is to us I want you to go out there and find more of that right because and we're telling

Google that our objective our campaign is to generate leads but we haven't defined what a lead is to Google it won't know how to optimize for that so we're going to go in here we're going to hit on new converion action we're going to click on phone Calls and ideally you wanted to create all three but I'm just going to go ahead and show you how to create one of them because they're all pretty straightforward um and this one is the one that even requires some type of tracking code uh so we're going to click

on calls to a phone number on your website we're going to hit continue we're going to name it we're just going to name it calls uh to website okay this means that They clicked on our ad they saw our leting page they see our tracking number and if you don't have a tracking number I would highly suggest that you have a specific phone number that is for Google ads so that way you know that it is coming from Google ads for us we like to use a third uh a unique call tracking system uh we

use call rail as our third party software so that way whenever a call comes in we can push that data back into The Google uh account or track as a conversion and in that way our algorithm can improve over time so calls to website value we're not going to use a value um we're just going to leave it as one okay we don't want every because uh we want to count each phone call as one con uh one conversion let's say one person might call five times we don't want to count that as five conversions

okay so one unique person is one conversion from here you're just going To type in your phone number this should be the tracking number that you're using uh specifically for your Google ads okay so it needs to be uh typed out the way it looks on exactly the way it looks on your landing page okay so let's just say that this is your number this is display number that's what we're going to put call length now this is going to tell Google hey the call must last this long in order for it to count as

a conversion now if we're putting 60 seconds that Means the call must have lasted 60 seconds or more in order for it to be a conversion now this is good for if you just want more quality calls because if we know that a phone call lasts for 60 seconds or more that is a qualified lead right and let's just say maybe if the phone call only lasted for maybe I don't know less you know less than 5 seconds then chances are you know they weren't a qualified lead okay so you can kind of play around

with this and see what works Out for you um what I recommend is you know 30 to 60 seconds will work a lot of times you know sometimes the calls will get dropped so it might hang up a little bit earlier um sometimes you know it might go to voicemail you maybe you didn't get a chance to pick up the phone so those all play a factor into it so uh you could do you know whatever works best for you 36 seconds if you're really on top of it and you know that a call uh

is is a qualified lead at like 30 Seconds route or 30 second time Mark then just put out 30 seconds okay attrib attribution you can do data driven or last click I like to do personally last click because it's going to attribute the conversion towards whatever the person clicked on last either way it's not going to hurt data driven or last click um you should be good to go create and continue so from here you can go ahead and email the tag setup the code to your your your manager your web Developer and they can

set it up for you or if you want to install the tag yourself you can hit that and this is the code that needs to go on the header of every single page of your website okay so whatever page that uh you're going to be sending traffic to this code needs to be on the header of that your phone snip it this code needs to be on every single page that has this phone number okay so that way when Google uh when a visitor lands on your landing page and they call this number it'll count

as a conversion okay so you need to have both of these codes in the header of your page in order for you to track conversions properly if you you don't have it set up properly then you're going to be flying blind and your dashboard's not going to have the correct data so we're just going to hit next and hit done all right so that is how we set Up a campaign now one more thing that I wanted to mention to you guys I remembered that I need to share with you guys is that we need

to be sending our traffic to a landing page and not a website okay so for most of you guys you guys might be sending traffic to a website uh your beautiful website and let's just say you are sending it to plumber near me okay super simple we're going to go back here we're going to look at the ads so we're just Going to click on this ad and maybe like this ad here is an example of a landing page as you can see it's a very simple page it doesn't have any uh buttons external links

that where I can click off of this page it has a call to action get call to get a free estimate if I scroll down there's a form that I can fill out and this page is designed to specifically either get me to call them or fill out a form I would even go further as in I wouldn't add These uh I would not add these social media links okay because we don't want people leaving our landing page if people leave our landing page they're not going to call okay and so this is an example

here where what most business owners are doing this is also an ad and so what they'll do is they'll send it to a website like this and as you can see it has a lot of lot of things going on okay I could check out the reviews or frequently asked questions I can go look At their blogs I could do you know auto chat here essentially this is a nice website but it's not going to convert leads into businesses uh convert visitors into leads for your business because there's just too much going on people who

are searching for things on the internet and people in general I would say they have the attention span of about a goldfish okay so you need to be able to convert that person into a lead for your business as soon as Possible you literally have you know about 7 Seconds to convert that visitor into a lead for your business either a cont a a a a filled out form or they're either calling you all within 7 Seconds now it takes about 2 to 3 seconds for your web page to actually load up which means you

have about 4 seconds left to convert that person to a lead for your business and within those 4 seconds if those if that person is clicking around chances are they're not going to turn a Lead they're not going to turn into a lead for your business okay unless they're already looking for you like if they're searching specifically for Reliable Home Comfort then then yeah they'll convert into a lead but if we're running ads we shouldn't be um you know targeting people who are already looking for us anyways right we don't want to be paying for

those uh people we want to be generating new customers getting our Foot in new doors so that is the difference between a website like this one where it's not going to convert okay and this is this mistake that I'm telling you guys um and this is with a a marketing agency that is running for them as well I mean if you pull up the chat here there's a little scorpion logo powered by scorpion so if you know scorpion is a marketing agency they're very big very popular they do a lot of they have a lot

of different marketing You know Services SEO PPC website uh development and all that good stuff but when it comes to their PPC here if you're sending traffic to a website it's not going to convert and chances are with scorpion they're such a big company that they also work with a lot of uh your competitors right maybe a lot of your competitors in one area for us we work exclusively um so that way you know your website or your landing page and your ads doesn't look like everybody Else okay so with scorpion they have templates already

and when they work with multiple businesses in one area including your competitors you're not going to really be able to stand out because the website design and template chances are your ad copy to keep their system and processes uh seamless for them uh you're not going to be able to stand out and that is why your ads are not going to convert okay and a lot of Clients uh you know from all Industries legal Plumbing hbac whatever it is they've came from us from Scorpion and said you know we were paying you know a lot

of money doing all these marketing efforts and services but we weren't seeing any results we weren't seeing the leads right yeah we got a couple leads here and there but you know we were paying more for what we were getting so if you want to stand out and you know you want to be exclusive you know I Definitely suggest you you know work with a marketing company that works exclusive um you know companies in in one area so if you're looking for us we can definitely help and set up manage and help you even scale

your campaign like we've done for our clients I'm going to leave a link in the description below uh you'll be able to book a call with me or my team from there we'll see you know what um you know what your goals are where you're at and how we can Build out a strategy to get you to where it is that you want to be all right so if this video was helpful to you guys and you guys liked it if it brought you any type of value whatsoever drop a thumbs up it would just

help me out so much and if you want to learn more about how to grow your business uh using Google ads digital marketing things like that subscribe to the channel if you have any questions leave them in the comment section below if you you know Maybe taken this uh tutorial use it for your business and you just absolutely crushed it let me know in the comment section I want to know that I'm actually helping people out there and if you want us to help you out if you want to work with us have us set

it up manage it for you book a call with me and my team I'll leave that link in the description below so hopefully you guys can go out there and crush it with your Google ads campaign now