Successful Google Ads Campaigns With a Small Budget

this is how you can still see success with Google ads even if you've only got a small marketing budget and the first thing I want to emphasize is that if you are new to Google ads or you just starting on a small budget I want you to focus on either a Google search or a Google shopping campaign and I want you to stay away from some of the newer campaigns like performance Max and the reason for that is because with Google search and Google shopping campaigns you're going to be getting not only the most amount

of data but you've also got the most optimization actions and for the newer type of Google ads campaigns like performance Max these campaigns are effective but they're highly effective when they run in a Google ads account which is already getting from my data showing at least 30 conversions in 30 days and the reason for why that Benchmark is so important is because how these newer performance Max campaigns work they use the conversion data that you've already got in your Google ads campaign to create user personas to then go out and Market similar type of users

in order to generate new conversions with the problem being if that you don't already have that data it's going to take a fair bit of money and at least 3 months before you start to see some conversions in my own testing on my own brand when I started a performance Max campaign in a brand new Google ads account for a brand that had done no previous marketing it took us 90 days and 75,000 before we started to see the type of results that we needed to make that campaign profitable and if you're looking at this

video it's fair to say that you don't have a spare seven or 10 grand lying around to throw into marketing so that's why I want you to stay away from performance Max campaigns and focus on search and shopping campaigns obviously if you're a service-based business you would just go with search if you're an e-commerce brand I would do a collection if you can afford it of search and shopping campaigns and the reason for that is because in your search ads you can add in some extra elements to your ad ad copy especially if you've got

some unique selling points which can help get those initial sales across the line so right now I want to take you through the Three core strategies that you can use to still see success with Google ads even if you've only got a small budget and the first strategy is that when you're starting I only want you to focus on one or two different keyword themes or products what the Temptation can be is that if you've got multiple keywords and multiple different products you can be tempted to Market all of those services and products and the

problem is is that you've already got a limited budget so by trying to Market 10 different products or 20 different products or however many different products you've got there's just too many data points and you don't have a large enough budget and you're spreading that budget too thin so what you want to do and remembering when you're at the start of your Google ads Journey or if you've only got a small budget what the goal is here is the goal is to generate some more conversions and some more Revenue so that you can reinvest that

back into your business including your Google ads campaign so that you can increase the budgets so what we're wanting to do here is we're just wanting to focus on what we feel will be the best performing products now there's a couple of things that you can do here is that firstly you'll know your own products and services and most business owners would know straight away or have a really strong feeling on what are going to be the best performing products at the start and many of you might term it like going for the lowest hanging

fruit and that's what we're going for with a low budget we're going for that lwh hanging fruit which we know is going to be the easiest to Target and the easiest to convert so remember what you're wan to do here is remember because you've got a smaller budget rather than trying to focus on everything you're just looking at focusing on those one or two products which is going to allow you to at least be competitive against larger spending competitors in those two areas and the second reason once again is because we're going for those more

popular products that aren't as highly targeted you've got much more chances success so that you can reinvest that money back into your business so what I want to do right now is let's jump into a quick screen share because there is also one other practical step that you can do here and that is looking at some keyword data to find out inside of Google ads which is going to be the best keywords or the best products to Target so let's jump in that screen share right now so what we want to do here is we

want to go straight up into our tools and settings and go into the Keyword Planner if you've got a different version of your Google ads dashboard just go into the search bar and type in Keyword Planner you can see it's coming here and you want to go to discover new keywords and what we want to do here is we want to look at the keyword data so we can find the different search volumes and also the cost of the traffic so I'm going to run two examples first of we're going to run an example for

a local trade business so an electrician and then we'll also run an example for an e-commerce brand so for this one let's just say that you do air condition installations and you also do solar panel installations and I'm going to refine this down to Brisbane only and that would be another recommendation as well is you can also Target smaller locations so I've put an all of Brisbane but if I wanted to I could even just go for say like chide and North lakes and look at more specific areas and then once you've got that you

go through and click get results so what we're wanting to do here is that we're wanting to look at some data and the main data we want to look at is obviously the average monthly searches we're wanting to see the competition now the competition is just a three-point scale so low medium or high and that really lets us know how many other people are competing for these same terms and then the big thing is you want to know how much this traffic is going to cost you now the difference between this this top of page

bid low range this would be for your positions three and four and the top of bid high range is for your first two positions now the other thing that I'd like to say here as well is that when you do set your budgets is that it is important to note that you'd want to be getting at least 10 clicks per day now the reason for why I find that really really important is so that you got enough data to optimize your account so what you need to do is when you're looking at this data here

is that you know if you're going to choose airon installation you'd be looking at that you'd be wanting at least a budget of $50 a day so that we can get 10 clicks whereas solar panels that's going to be more expensive that would be 340 so if we know we've only got a maximum of $50 a day we know straight away that we can't Target solar panel installations and then what you do is you just go down and have a look just to see if there's anything extra that you want to be targeting so what

I would do here is now that we know that we can't Target solar panel installation just because the CPC is too high let's just go airon installation and what we want to look at through here is we're want to look at are there any different variations that we can really Target on which is going to be helping us so you can see here like with a split AC installation you can see that the cost per click is just slightly lower and also as well there's not as many Search terms which if you've got a lower

budget I tend to stay away from these really high volume keywords I more look to look at some of these longer tail keywords because you can generally get a much better return for your business so I'd be going through these so split AC unit installation and split AC installation you can see that we've got that to of page bid down to $432 as opposed to $565 and once again but we're still looking at there we've got 100 searches so that's going to be more than enough for us to be able to Target you could even

also add in this one in here so very very quickly through that process we've gone from the two products that we highlighted air conditioning installation and solar panel installation because of our budget limitations we've G better for us to Target on the air conditioning and I just want to show you another example let's just say for an e-commerce brand that's selling gym supplements we go protein powder and we've gone for also pre-workout supplements once again we want to put that same rationale behind remembering that we need to be generating at least 10 clicks per day

you can see here that we're going to get cheaper traffic on pre-workout supplements it's nearly a dollar cheaper so if we then go up and we just say we're just going to focus on pre-workout what you can see through here is you can then start to go through once again build out and look to to see which are the best Search terms to focus on and what you can even do in here is let's just say there's some different brands that we don't stock or we don't want to go for is what you can do

you can take these ones out and we're just wanting to focus on non- Brands and this just gives us a little bit some other data that we can focus on so remember that first step is looking at focusing on the areas where you know you're going to get some good levels of success and also remembering that key point that you want to be choosing a keyword theme that you can at least get 10 clicks a day from so make sure you're also reviewing the average cost per click because if your budget isn't enough for 10

clicks so if your cost per click is at $3 you would need to be having a budget of at least $30 a day so that's that two-step process that you go through firstly you just have a good think about what would be the best products or Services which you know are going to sell well and then once you've got those two to three to four different Services go through into Google ads put those Search terms into the Keyword Planner so you can look at that other data to find out which is going to be giving

you a good balance of some keywords that do have traffic volume because you need some traffic volume but that the cost per click is not going to be too high so once you've gone through and firstly selected the best keyword themes and products to Target for your business that brings us to step number two and what we want to be doing here especially for your search campaigns is you want to be super aggressive with your ad copy now the reason for why this is so important cuz remember in Google ads you only pay for when

someone clicks on your ad not when someone sees your ad so if you've got a small budget what I like to do is use this to your advantage and start the pre-qualifying process before they even get to your website so what I mean by that is that in your ad copy you want to be super super aggressive and start to filter people out so that if they see from your ad copy that your product or your service is not what they're looking for that they don't click on your ad because if you've got a small

budget and they're not suitable you don't want them clicking on your ad ad so a great way I go about doing this is that I give really clear descriptions about what my product or services are if you're selling say for example t-shirts and you only sell shirts for certain age categories or certain sizes you make it really really clear that this clothes is suitable say for example men over 40 or if you've got a certain price qualification so if your products are not the cheapest and you've got a higher price point than your competitors I'd

be putting your price in your ad C now yes this will limit the number of clicks you have but remember you've got a small budget so you got to fully capitalize on every single click you get so the next step is to be super super aggressive in your ad copy and really use the ad copy is a chance to start filtering out and actually turning people away if they're not going to be suitable CU remember we don't want their click because we have to pay for their click if they're not going to convert and then

the third and final step in seeing success with Google ads even even if you've got a small budget is that you need to be really realistic about your results that you can achieve in Google ads and you also need to have a systematic approach to optimizing now I know that that is a a really long point but it is really really important and the reason why it's so important is because Google ads is a process and even if you've got a high budget it can still take 60 to 90 days before you're seeing the results

that you need in order to break even or create revenue and the reason for that is because success with Google ads is done through collecting the data seeing that data and then making the relevant optimizations and once again remember that's why I'm saying it's so important that you're setting a budget that is at least getting 10 clicks a day so that you got enough data for you to be able to review because if you run your ads for the first month and you've only got 10 clicks you don't have enough data to be able to

draw any real conclusions so what I want to do right now is we're going to jump into another screen share because I want to show you the life cycle of a Google ads campaign over the first 90 days but before we get to that life cycle I also want to give you access to my Google ads optimization checklist and the reason for why this is so important is this is how you go through and systemize your optimizations because with Google ads you can over optimize your account because there's some optimization actions that you want to

be doing every week There's others that you don't want to be doing until every month or every 3 months the reason for that is because remember what I said before with Google ads you want to be able to see the data review the data and then make the optimizations so if you want to get free access to my Google ads optimization checklists so that you can best optimize your campaigns in 2024 all you need to do is to follow that link in the description below and then right now let's go through into another screen share

so I can show you the life cycle of a Google ads campaign over the first 90 days so what we've got here is the first 90 days of a Google ads campaign and I want to take you through the cycle that you'll be seeing and this is really really important because this has always been the case but now more than ever success with Google ads is built on data so what you want to be knowing that with any Google ads and campaign that you're running those first 14 days is very much a learning phase now

we're not saying that you won't see conversions in that first 14 days and I have had some cases where you know we've turned the Google ads campaign on and within a matter of hours we're starting to get conversions already but more often than not that first 14 days is just that initial learning phase don't be surprised if you start to see one day where you'll see you know a good amount of clicks so you might get 10 clicks one day then the next day you might get no clicks and sometimes you may not get clicks

for 2 days and then you might come back with 15 clicks the next day and this is all because Google is starting to run its own testing and it's comparing your ads versus your competitor's ads for your selected keyword themes or products and then what we want to wait to is after the first 30 days this is the first time that we can really look through and get some initial data around our keywords our ads and our audiences and once you've got access to my Google ads optimization checklist you'll see that inside this first 30

days the only real optimizations that we are doing is we're going through for our search and shopping campaigns reviewing our Search terms and adding in extra negative keywords we can't run any split tests for ads yet because we've got the split test set up but we need to wait that 30 days until we get enough data and that's when we then go through and start running some split tests so then what happens after the first 30 days is we review the data we then optimize so we might add in some extra ad copy split tests

and then from there we do a second round of testing and then from there we review the data optimize and do a third round of testing so you can see here this is why sometimes you don't see success for that first 90 days is because it may take us two rounds of optimizations and two rounds of testing before we start to really get some breakthrough and then from there we just continue to review the cycle now as I said in some cases you get success after the first 30 days but more often than not it

is taking this first 90 days until you start to see some significant results with Google ads so finally for Google ads remember that you are giving Google ads enough time to be able to start to see some data so that you can go through and make those correct optimizations to your campaigns so you can see success and to help you with that process remember to follow that link in the description below so you can get free access to my Google ads optimization checklists which lets you know all of the different optimization actions that you need

to complete and it also lets you know whether that action needs to be completed every 72 hours every week every month or every 90 days once again thank you for joining me my name is Aaron Young and I'm from defin Digital Academy and I'm your 15,000 hour Google ads master and it obviously goes without saying that if you're going to see any success with Google ads in 2024 you need to make sure that you've got your campaigns set up the right way now as I said at the start of this video if you got a

small budget and if you're starting in Google ads I recommend that you start with Google search or Google shopping campaigns so if you wanted to see how to set up your Google search campaigns correctly go through and watch this video right here or if you'd like to see how to set up your Google shopping campaigns correctly go through and watch this video right here once again thanks for joining me see you next time