what is the Etsy algorithm and how do you rank on the first page of search without paying for ads is it copying the titles of the best sellers or is it utilizing High search volume low competition keywords there's so much speculation in what impacts ranking and I've worked with over 3,000 Etsy sellers at this point with my students only about 5% of them ever pay for ads so our expertise is really getting your listings to rank at the top of search results with Organic methods in the next 8 minutes I'm going to teach you the
eight levers to pull in your shop to get your listings ranking higher without paying for ads before we get started I would love for you to share how long you have had your Etsy shop that way I can make more videos catered to where you're at the number one lever to pull is relevant and structurally sound SEO so relevance is the key here you don't just want to throw in a bunch of you know low competition High search volume keywords if they don't align with what you're selling then you're actually going to hurt your listings
and your shop relevance also relates to what the buyer is actually typing in when they're shopping because we might be very focused on specific elements of the product that the customer doesn't really care about we want to be thinking like a customer not the seller when we are doing our SEO and SEO is not just a title remember that's only about 10% of your SEO you really need to have SEO in every other place in your shop and your listings in order to have full power SE specifically points out titles tags categories and attributes and
they specify to use all 13 tags all right the second lever to pull is with your listing quality score now you can do specific things to improve your listing quality score this is really about your listing meeting sellers expectations this relates to having a good click-through rate and conversion rate so you want to make sure that whatever you are selling is actually what customer customers are looking for when they type in those keywords for example if you are selling pillows maybe you want to sell to customers who are shopping for comforters because you think maybe
they would also buy pillows you don't want to be putting king-size comforter in your pillow listing that would create a mismatch of expectations when a customer comes across your listing also if your listing is confusing and maybe you're getting bad reviews because people think they're buying a comforter and then they end up with a pillow that would really hurt your listing quality score the third lever to pull is recency now this is the temporary boost in search results for new listings and Etsy does this in order to get quick data on that listing so they
know exactly where it should rank now renewed listings do get a boost but it is a much smaller boost Etsy specifically says that boosting a listing can sometimes only boost it for a few hours so it's really not worth your while to be renewing your listings just to try to rank higher in sech search results when you list a new item you want to make sure that your SEO is done correctly that you have all of the 10 different types of photos in the video in place and that your listing is fully ready for someone
to purchase so you don't want to just publish listings that you think you're just going to go back and update later when you have time that is not beneficial for you with this recency principle the fourth lever to pull is with your value proposition you might be thinking what does that mean the value proposition of your listing in search results is its combination of the listing photo the thumbnail and the price point right because that's all that someone is seeing they're likely not going through and reading your title they're only seeing a very small part
of your title actually you want to make sure that your value proposition your listing photo and your price combination is stronger than the market leader the big thing I want to point out here is that you absolutely cannot just copy the market leader try to mimic their photo copy their pricing and hope for the best because you are never going to be as good as the original you'll just look like a cheaper copy or imitation so make sure that when you are trying to compete with the market leader that you actually have a competitive Advantage
the fifth lever to pull is with your customer and market experience score now the way to increase your score in this for your shop is to have a really high review rate of at least 25% so you want to look at the number of reviews you you have under your shop name so the quantity of reviews divided by your total number of orders and we want to make sure that you have at least one out of every four orders leaving a review at minimum if you have strong social proof and reviews behind your listings then
Etsy is going to rank you higher compared to listings that have poorer reviews this demonstrates that you are trustworthy another part of this score is having your shop sections filled out Etsy specifically says that your about section and and your policies need to be filled out they also mention that IP issues can hurt you here so if you've had multiple IP infringement issues with Etsy your score might be deflated the sixth lever to pull to rank higher on Etsy is with shipping and specifically your shipping price they say that when you are selling to other
customers within your country free shipping within your country does give you a boost in search results they say this is true for both etsy's website right the desktop and the app they also say that within your own country digital items qualify for this boost because they have no shipping associated with them so they recommend specifically free shipping or lowering the total shipping cost specifically for your own country as I've worked with several thousand Etsy sellers I've actually found there's some nuances here it does depend on the situation for example if you are selling greeting cards
that you are are shipping from your house in the United States and you find that all of the other competitors are not offering free shipping you will not automatically rank higher just for offering free shipping because if you offer free shipping you're going to have to bake that $3 or $4 into the base price of your item so instead of being a $4 card that costs $3 to ship you might end up being a $7 card with free shipping and if every other seller is around the $4 or less price point it's going to hurt
your value proposition you should prioritize surveying the competition and staying competitive first the seventh thing that will impact your ranking is context specific ranking when I was working for big companies like zapo and Zulily that is where I really learned how this works technology has come quite away since then and it is even more advanced now so some people will call this Dynamic search or personalized search this means that Etsy is showing their Shoppers items that they think the Shopper is most likely to buy based on what else The Shopper has looked at what they
have favored how long they have stayed on certain product pages and the range of Search terms that that customer is putting in it's kind of like if you go to Amazon and you start searching for baby onesies on your Amazon homepage you are going to start seeing a lot of other baby items maybe bottles maybe diapers maybe strollers so the platform the marketplace is reading into the Shoppers behavior and your search results are going to look completely different than someone else's search results this is why when you go to your SC stats and you scroll
all the way down you will see that specific listings are found under Search terms that you have not ever used in your listing and you might be thinking how did my grocery list show up under cleaning check list in search results well this might be why or you might be looking at search results and seeing kind of irrelevant products showing up at the top of search and then you notice that those listings they don't have any of the keywords in them that you typed into search context specific ranking is exactly why that happens which is
another reason why we don't want to be going and copying and pasting other shops titles into our listings that simply does not work in the eighth and Final thing that you might not have heard of or thought about is order velocity now high order velocity will really help your ranking in search results you might be wondering what that means we want your listing to get more orders in a shorter period of time than the market leader let's say you are selling mom t-shirts the market leader sells 80 times a day that means that in order
to get your listing ranking higher and higher in search results we need your list listing to be selling over 80 times per day so you basically need your listings to outpace the orders of the current best sellers and I would say your goal should be to outpace their orders for at minimum a month if you really want to cement your position at the top of search results it does not work if your listing goes viral for one day for our students we have some very specific ways to make this happen but it does take a
lot of work in order to get your listings ranking at the top of search without paying for ads but the benefit of doing so with Organic methods is that you get this built in traffic and proof of concept so that when your listings get to the top of search they stay there and they are not easily knocked down so I always recommend learning how to pull these levers in your shop so that you can do this on a repeat basis without pouring hundreds or thousands of dollars into Etsy ads on a product that people might
not even like so I hope this was helpful for you if you have any questions about any of these lovers and you'd like to learn how to pull them in the comments below we will put a link to schedule a free call with myself and my team these calls are to learn more about your shop your goals and then we can share more about our process and the process we would take you through if we coach you oneon-one and we can even give you a free demonstration so you can really visualize what that looks like
and you can see some of our students as well all right if you like the video and if you would like more videos like this please subscribe to the channel and I will see you all in the next video the month before I started the program I made $696 the first month after joining the coaching program I made $4,149 and that came from1 133 orders in my Etsy shop
