how do you write a better Etsy title in 8 minutes they're only about 10% of your SEO but they matter it doesn't matter how good your product is or how amazing your listing photos and descriptions are because if your SEO sucks no one's going to see it so some people have called me the Etsy SEO Queen and we've had over 1,600 Etsy sellers go through our program and use our SEO strategies the results that they see typically within about 3 to 4 weeks are insane I still see a lot lot of people getting this wrong
and it's preventing you from ever being found I want to give you a lot of key takeaways that you can take right from here and apply to your shop immediately now this is not quite a good title you see it says cat gift cat art Christmas gift idea birthday gift idea Button Art Cat Cat wall art cat lovers gift featured on BuzzFeed wa the issue here is this is so focused on generic gifting ideas there is nothing in here related to the aesthetic there is nothing really about that title that is describing the item the
aesthetic anything like that if I heard that title I would have no idea what to even imagine in my mind so the key takeaway here is to not forget about color and aesthetic when you're writing your titles and don't get caught up in the gift for situation where gift for Mom gift for cat lover gift for daughter gift for sister instead I might call this something like girl cat theme room decor Cat wall art colorful kitten Decor cat birthday gift idea with this we are capturing many different sets of longtail keywords note we are not
keyword stuffing we're not stuffing in a bunch of short tail keywords we're having as many potential longtail keywords as possible so that you can fit more in so here your capturing searches for girl cat theme room Cat theme room decor room decor cat Decor Cat wall art Cat wall art colorful colorful kitten decor Decor cat birthday and Cat birthday gift idea you know I'm targeting it towards a girl I'm pointing out that it's colorful but it is much more specific to who the ideal profitable customer might be for this all right the next example Australian
triplet opal 925 solid sterling silver handmade earring 3in unique gift for her the generic unique gift for her you got to add that on to the end of everything right just kidding do not do that the issue with this one is Australian triplet opal that is the most valuable real estate for your SEO the beginning who exactly is searching for this maybe if this was some like very expensive like desirable ornate like gemstone but for $14 it's probably not instead we need to focus on what the customer is actually searching for and positioning your products
with the right SEO for that so vintage items are the exception if this was like a vintage necklace you might actually want to have Australian triplet opal it in there or details about the year and the age of the item but in general the way most people search is looking for a general idea of something they think they want and then seeing what options that come up fit what they had in mind they're doing this instead of looking for something super super specific does the buyer for this item even care that it's an opal do
they care that it's Australian triplet do they even know what that means so instead what I would do is called this sterling silver Stone earring gift for Grandma eclectic jewelry for Mom blue earring dangly earring set because here we're capturing a wide variety of longtail keywords we're not keyword stuffing we're capturing sterling silver Stone earring Stone earring gift earring gift for Grandma Grandma eclectic jewelry eclectic jewelry for Mom Mom blue earring blue earring dangly and dangly earring set this is much different the person searching for these long till keywords they very well might like this
set of earrings but the fact that these earrings are described in such a specific way in the title they're not going to be found for any of these longtail keywords that I recommended instead of thinking about yourself as the seller and what you know the item is you know the materials right and that means something to you it likely doesn't mean something to the person who is just searching for that product where that product happens to be a fit for the keywords they're searching for this next one is good this is a good one julin
PDF felt pattern instant download many of you can probably see what's wrong with this I've heard from a lot of you who sell patterns you're like what do you call this thing I mean the issue is everything felt pattern felt pattern of what what is the pattern of the name julan who can spell that what does that mean who is searching that the SE title is not the place for an internal title it's like creating a painting and then calling it some obscure thing that means something to you people aren't searching that instead what I
would call this is something like DIY Santa decoration wool Santa activity for kids gnome Santa pattern Christmas sewing pattern Santa Scandinavian again we're not keyword stuffing these are all long longtail keywords that overlap what you capture here is the Search terms DIY Santa decoration Santa decoration wool decoration wool Santa Santa activity for kids kids G Santa gnome Santa pattern pattern Christmas sewing Christmas sewing pattern sewing pattern Santa and pattern Santa Scandinavian okay so you are capturing so many sets of longtail keywords here and this is going to be found by so many more people all
right this next one is a good one this one is called Black Dog Rose and Gooseberry skater dress cow dress dress women spring summer dress floral dress Halloween dress bird dress I've actually seen a lot of people with titles like this and who is searching for a dress with a black dog Rose and gooseberries or crows on it are they buying the dress because of the black dog Rose or were they simply looking for a black and white sleeveless dress maybe were they looking for a beach cover up this title is a combination of hyper
specific and super super General so what I would do is call it something like black and white skater dress sleeveless Beach coverup dress vacation outfit for Cru monochromatic summer dress printed here you're capturing these sets of longtail keywords black and white skater dress skater dress sleeveless dress sleeveless Beach coverup Beach coverup dress dress vacation outfit outfit for cruise monochromatic summer dress and summer dress printed this is neither hyper hyper specific or super super General and you're going to be found for many more longtail keywords now I want you to remember here with this video that
titles are only about 10% of your SEO and if your titles are amazing and perfect and on point but the rest of your SEO kind of sucks or is missing then you still are probably not going to get sales and let's say your SEO is completely filled out it's all on point there's nothing missing but maybe your listings are not optimized for mobile and desktop and maybe you are missing ing your site merchandising elements then your conversion rate might be hurting so ultimately we don't just want to focus on one or the other we want
to drive up your traffic and your conversion rate at the same time if you are ever looking for a full complete strategy step- by-step prioritized for you just reach out to us that is what we are teaching over 1,600 Etsy sellers right now my team can definitely just take you through a high level overview of the process that we would take your specific shop through and we can see if you are even a good candidate to work with our coaching Team all right you guys I'll see you in the next video this is hands down
the best month I've had since March and I am so excited to see where the next 5 months take me and my shop I can't wait I'm very thankful and this is very exciting so thank you for the opportunity
