This year, 2018, pay attention, will turn 56 the most important rock band of history. The rock which is a modernity symbol, a symbol of contemporary young people, Nevertheless, it has as its most important band a band that will complete this year 56 years called Rolling Stones. Just so you have an idea of comparison, the Rolling Stones were established in 1962 that is, in the mid of the last century and continues to operate until now with unsurpassed quality, just to compare, the Beatles lasted 9 years.
From 1961 to 1970, Rolling Stones have been in action for 56 years. The two leaders of the band have the age of your grandfather, 74 years. Would you attend a rock show in which the guitarist and vocalist were 74 years old, not fearing they'd have a heart attack on stage.
The two leaders are 74 years old. Mick Jagger and Keith Richards. Mick Jagger, 74, a grandfather with that pornographic mouth continue singing, jumping and reproducing throughout the world.
Keith Richards, a man who invented a riff for guitar solo known on the entire planet. He could have done that and spent the rest of his life sleeping. It's his.
74 years old, Keith Richards, a man which is the denial of medicine. All that medical science claims about a living being, he denies staying alive. Keith Richards; Mick Jagger; Charlie Watts, on drums, a man who has had several cancer and goes on; Ron Wood.
Rolling Stones, they've completed 60 years, sorry, completed 50 years, half a century in 2012. How they have decided to celebrate? Recording a new album.
For what? Money? That's imagination.
Fame? What an answer! It's because they have a positive dissatisfaction, more and better.
They decided to record a new album - and here is what is beautiful - for that they decided do a world tour and were in São Paulo, Rio de Janeiro, Porto Alegre in 2013. But to be able to record this tour and record a new album, they decided to have in February 2013 one month rehearsal and they'd rehearsed for February 2013 as whole, 8 hours per day. Obvious question, answer not so much: why two dudes who are playing together for half a century need to rehearse 8 a day?
Well, that's why they're the best rock band in the world. Because they have excellence as reference that's why they lead what is contemporary music in terms of presence. No wonder they are called the Rolling Stones.
The name of the band, as you know, came on account of a 1950 American song of a great blues musician called Muddy Waters who in 1950 made a band that inspired a British group and later Bob Dylan to do a song called "Like a Rolling Stone" because "Rollin' Stone" is a 1950 Muddy Waters' song whose motto is the what leadership must have. There is a British saying that says: a rolling stone gathers no moss, a rolling stone gathers no mold, a rolling stone gathers no slime, Rolling Stones. The main quality of leadership is having the excellence as its horizon, to refuse mediocrity and have a positive dissatisfaction of wanting more and better.
It is no wonder that the music symbol of the Rolling Stones is "I can get no satisfaction". A lot of people call the song "Satisfaction" But you forget that it's called "I can get NO satisfaction", that is, I can not stay satisfied as a whole, I can not stay completely satisfied. They say, but then the person is greedy.
No. He is, if so, a greedy, never, an ambitious who wants more and better. But he does not want it just for himself.
To want at any cost. Whoever. That is why this event here it's called "The art of leadership" Why?
What is the main requisition of art? Accessibility. Art requires of you and me a more refined spirit, it is not just the execution of a route.
What was raised here as the difference between between a leadership that only boss around and that which is in fact leadership and is not merely bossy which is capable of inspiring, thrilling, enchanting. The art of leadership.
