How Smart Creators Will Build An Audience In 2025

follower count doesn't matter anymore and there is a new way to build an audience well it's not really a new way but it's a way that smart people are building audiences this is what intelligent creators are going to do in the future so we're going to talk about the ins and outs of that throughout this video but we really need to preface this with a part of my story first and how in the past I absolutely hated social media I didn't want to be a part of it at all and now it's one of the

most meaningful and fulfilling things in my life when most people still think it's toxic and it was the key to my freedom in many aspects got me out of freelance work it allowed me to do what I want full-time I got a lot of my time back so let's just get into it I started writing on social media because I wanted to do what I want I feel like that's why most people are here watching this video but writing wasn't my first attempt at freedom and before then I didn't realize that writing the skill for

English majors and academics and Technical writers was the ticket to doing what I wanted with my life my first real job was as a web designer at a marketing agency for retailers so think furniture or Appliance retailers and building e-commerce sites for them so people can go online see their inventory shop buy it was like plug andplay we just designed the sites for them and plugged it into our backend that job as a web designer came after working at a print shop part-time while living with seven other dudes in college in this frat house we

were living in the frat house because it had six rooms we turned it into seven somehow and we just didn't want to pay that much for rent we wanted to pay $250 to $400 each depending on the room that we got because we were broke college kids and while living there I did everything in my power to do what I want to practice these creative skills that would eventually allow me to do my own thing and ever since I was a kid I'd always wanted to do something creative so during during my time in this

house and prior it wasn't just all in this one to two years that I lived in this house it was all over the place but I tried everything from photography to digital art to drop shipping stores to full-blown e-commerce stores like selling minimalist leather wallets and blue light glasses for developers because I was studying programming at the time and I knew that they stared at screens all day so I'm like hm I should create some blue light glasses and sell it to them and Market it to them specifically because when you first get into marketing

or online business you're told pick a niche get very specific about your customer Avatar and then create something specifically for them so blue light glasses were being marketed to everyone I wanted to Market to developers and I thought I could pull that off but I couldn't just because I was unskilled and of course I did other things like freelance web development freelance SEO I tried pulling off this like Drop servicing thing with a 2-hour agency that's where I got the name for 2hour writer but in short you pick a skill and then you create an

offer and then you uh attract clients you focus on getting the clients and you Outsource everything to Fiverr and of course for obvious reasons that didn't work I tried doing like animated explainer videos as an agency all of these failed but as we know failure is a very good thing you don't learn anything from praise and success that can actually make you go blind you learn everything from negativity feedback and failure if you can not drown in it and you can pick apart and notice the signal in those things because again most of the negative

feedback is just people that are angry at you because your World Views don't mesh your goals don't align the reason I got the web design job after all of those failures is because I was in my fifth year of University I still had maybe two years left just because I switched Majors so many different times I went from business to marketing to graphic design to film making I spent a semester in like each of these things and I switched to these weird Majors eventually I landed on coding and then one thing that I realized here

is I actually enjoyed coding so much so that I was just learning in my free time I'd go to the library after class and I'd learn on my own and then I'd go home and I'd take tutorials and I ended up learning the entire course curriculum that I was taking in college in like 2 to three weeks through self-study I stopped going to classes and I still aced all the tests so that showed me the power of self-education if you have if you actually have a goal in curiosity you can learn so much more so

much faster than most people are and that's how you get ahead of everyone else the thing here is that once I got got the job I knew that the clock would start ticking down toward My Demise because getting a job was the bane of my existence I was in my fifth year of college because I was trying to take out loans and push back how long I would have until I had to get the job just so I could practice and try to make one of these businesses work I was frantic like trying all of

these different business models just for one to work before I had to get a job because once I get a job I knew from just my prior observation and experience that it was a Down Hill battle from there responsibilities would start to stack up I'd fall into the conventional life path all of these things would happen to me that I didn't want in my life but luckily thanks to all the experimentation and curiosity and trying all of these different business models I found my way I spent most of my time at the job just procrastinating

on my work pushing that off until the last minute so I could focus on freelance web design because I had learned so much that I knew I was on the verge of something working and so freelance web design I ended up making work pretty well after a few pivots I started out just selling typical websites that worked I landed some clients from referrals and then I got more specific with the system that I was offering similar to how I teach now and started targeting someone more specific with a specific system based on the skills that

I mesh together but the thing here is that at this time I was still working fulltime as a freelancer I still hated working on projects that aren't my own so that's when I finally came around to social media what we're talking about today it was the key to my freedom so after a few months of scrolling Twitter in early 2019 I realized something people were just writing no images no designs no timeconsuming video editing like sending texts to a huge public group chat people were talking about things I already knew I often thought I could

write that tweet people were using their profiles as a way to attract clients a few did so with web design and it's like hey could do that too and finally the people were actually cool I felt like I was in a place that didn't have business speak or the professionalism I despised but they were still Cashing Out big and that's when it clicked for me it's like wait these people aren't sending cold emails these people aren't doing Omni Channel Outreach with LinkedIn and all these other things that I grew to despise with freelancing that just

took up so much time and it's like I don't want to spend two three 4 hours a day doing that meaningless and at this point in time I was just I was young I wasn't making that much money I couldn't Outsource it to a team I didn't want a team I wanted one thing I knew it was possible with the internet so the thing with people on Twitter is that they were just building an audience it's like that's when it all clicked oh my God people can actually attract a following and land clients or have

customers from the audience that they attract and I'm like holy crap all of these musicians chasing record labels and other things aren't paying attention to the opportunity right under their nose it's like you can just build an audience based around your interest and then your music becomes your product and that's how you promote it the same thing goes for writers or authors if you want to sell a book you don't have to go to a big publisher anymore you just build your own audience the same thing goes with any kind of independent work you want

to do you build an audience around you the thing here is that building an audience isn't that people don't realize it's a skill it's something that you can learn it's something that you can study and practice and get better at it's not something you just get on the social media and think oh these people are just catch ing onto their algorithm they're all lucky you don't understand it because you haven't studied it you haven't practiced it you don't know that it's a skill just like programming or web design or anything else growing on social media

attracting attention to you marketing is a skill so this is when I realized that writing of all things something I'd never thought I'd become a writer was the key to my success because on social media what do you do you write even if you don't think you write you're writing when you're outlining YouTube Scripts it's writing when you're writing on Twitter and not having to show your face it's writing when you cross poost those to Instagram like a lot of people do that's still writing you're just putting it in image format real scripts Tik Tok

scripts you write the script beforehand so you can actually articulate your thoughts and you're not going into the video blindly and wondering like why you're not a good speaker it's because you didn't write it out first you're a writer this is everything that we're going to teach in the writer's boot camp that starts very soon enrollment closes very soon depending on when this video goes out but I teach you my entire content ecosystem I help you build it out that goes from writing posts to threads to newsletters then turning the post into all platform posts

and real short scripts if that's what you want to do turning the newsletter or thread into YouTube video scripts or solo podcast scripts so it's this entire you do all content with just writing for 1 to two hours a day and this is the first time that I actually am teaching part of my YouTube strategy as a part of that link is in the description to that but we'll get into the importance of all of this later in the video we need to talk about the future of audience building because social media has switched to

an interest graph right Twitter and other things they used to be chronological based on who you follow those are the posts that you would be shown but now interest graph Tik Tok Instagram reels other things have gained popularity even YouTube algorithm and now Twitter or X the for you page has changed everything because now what you see are the things that you share and engage with more often or the things that you give more attention so this is a blessing and a curse it's a blessing because follower count doesn't really matter anymore you can post

something and if it's good and if you actually have the skill of content writing and engagement and social media like we talked about earlier you know how to make it work then you can consistently go viral of course that's not what we want to B Bank on as we'll talk about but it's possible your follower account doesn't really matter because now you can write a viral post have it go viral and then funnel that traffic to an email list before we go further I want to share a quote that Naval posted recently because it will

frame a lot shorts reels and tweets are naturally shallow because there's no time to go deep that's important because if you want to survive as a Creator going into the future then all of these short form platforms they're not going to be as relevant as you think they are in the future and you're not going to get all the results that you want out of them banking on YouTube advertisements to pay you or now X advertisements like the payouts for creators that have been increasing that's not a good way to control your income you need

a way to consistently sell products and services that help other people and that you can charge more for I can make like 300 bucks a week or a month on Instagram reels I can make like a thousand here and there on Twitter I can make 10,000 here and there on YouTube now that's life-changing money for a lot of people but with the same amount traffic me creating the same exact videos I can make 3 to 4 million a year selling my own products or Services the other point here with tweets shorts reels being shallow is

that to stay relevant on social media you can't go as deep as you used to you have to stay rather shallow this isn't a bad thing because you're forced to meet people where they are beginner level and actually change their lives to the point of understanding your depth if you understand the stages of psychological development or ego development you understand that people are operating at different stages of those development and most people are lower on those stages and those are the ones on social media not really focused on a goal they're very distracted and so

your job if you're trying to raise Consciousness or you're trying to help people develop towards what they're meant to do then you're going to have to start rather shallow this is what a lot of the spirituality people get mixed up is they're trying to Target people in this uni of stage or even this Transcendent stage and they don't realize that that's like 1% of the population you can still talk about your interest but you have to frame them for the people lower and raise them up the ladder to where you are so people think that

writing clickbait Hooks and other things are all bad which that just isn't the case one stock can be down while the index fund is up it's not only one thing that makes something bad if the hook is rather shallow and click baity but the entire content of the video expands someone's mind and takes them beyond that then I would say The overarching Narrative of that specific thing that you're trying to label as good or bad is good now the last thing here before we move on is that if you want to build and keep your

audience newsletters are more important than ever social media becomes a first layer for followers to be introduced to you not a place to be nurtured or educated again this is mostly so if follower count doesn't really matter anymore and anyone can go viral what do we do I'm going to read a tweet by Alex liberman because I feel like it frames things pretty well I'm long-term bullish on newsletters owned audience is more important than ever before as social alos switch to interest graph podcasts is just as crowded as email and audience growth is way harder

the unit economics are beautiful at scale 80% plus margins there are tons of new newsletters but most of them are care more about shortterm monetization versus long-term reader loyalty what have I been talking about for the past two to three years in my videos there's a group of people that get great success when they learn from me about writing and newsletters and other things like that they really enjoy it because it allows them to express their interest and then there's other more marketing direct response marketing crowd that absolutely freaking hates that I write super long

newsletters it's actually kind of funny to see them whine online occasionally but the thing here is they're sending emails out every day it's very shortterm very shallow they're not really helping anyone it's see my last video on the death of the personal brand where they are the definition of like the cliche personal brand where they aren't focused on audience they don't care as long as you join their email list and you get funneled into their product and they make 50 bucks off you they're good to go that's it so they're incentivized to focus on these

very very shallow topics that Target and potentially exploit problems in your life that don't really need to be solved just yet or they're solving the wrong problems they're solving the problems that are going to squeeze the most money out of you as possible rather than the problems that they deem important or the problems that they value but they don't have very many values so for trust Authority and leverage long form matters more for traffic virality and attention short form matters more the point is that both matter if you rely on one you limit your long-term

success yes you can talk about shallow topics on social media all day and make some quick cash but you aren't building something that will last years from now both in terms of digital and mental real estate if you don't write long form not only will you be forgotten in people's minds but your business can be shut down by social platforms at the snap of a finger if you don't write short you don't build your audience if you don't write long you don't keep your audience your follower account doesn't represent your audience size anymore because the

4 youu Pages exist where everyone goes viral an email list is the only true representative of your audience size an email list is the new status symbol nobody can take away an email list from you so let's piece this all together really quick first is write short form to attract people because we're talking about newsletters and email lists and having an owned audience your actual audience but how do you fuel that thing you need a traffic Source still you can't just write off social media and uh expect your newsletter list to grow it's like those

authors those new Authors that just think that Amazon of all things is going to send a ton of traffic to their books that they post on Amazon they post something on Amazon and and just expect to be millionaires from their books you have to Market yourself you need an audience of your own nowadays if you're not going the traditional route of having a publisher or a record label or other thing like that where it's more a centralized traffic source that you can sign up for as a creator creative or an independent person and have them

give you some form of business because they believe in the product so short form is your base in today's social media environment write about your opinions give short actionable advice but don't fill in the blanks let people ask questions for more engagement make polarizing statements that are true from your perspective let people filter themselves out if they can't see both sides so in the simplest of explanations pick an idea any idea even one from this video if you want to write it from your own perspective don't worry about the first draft edit it make it

attention grabbing and impactful reference others content structures not ideas to enhance your own if you want a swipe file that will be giving out in the writer's boot camp you can find that via a link in the description it takes you to Cortex which is the second brain app for writers and creators and then last iterate with feedback based on engagement the problem people have with short form is that they don't want to be shallow they don't want to play the short form game they feel like they're too good for beginners who actually care about

the topics the shallow topics that you're going to write about because they help them at their level of development you need to think of all of your content as one unit your posts threads and newsletters are all one organism short form is for attracting a broad and somewhat shallow audience medium form like threads or shorter YouTube videos is about going a bit deeper and letting the right people choose to join your newsletter watch your videos or read your books guides or courses long form like newsletters and long videos or podcasts is for the dedicated ated

fans they are aligned with your goals and want to learn as much from you as they can now the second thing we first write short form to attract people and then we write medium form to educate people so in my eyes the role of medium form content is to display competence we're talking about threads we're talking about carousels we're talking about shorter YouTube videos and we're also talking about threads on the Instagram app threads those I've been doing pretty well for me and we're talking about LinkedIn posts what you need to understand here is that

my most popular video on this channel on going monk mode and getting ahead of 99% of people then everyone took that title and now it's just overblown was exactly from a thread that I wrote about 6 months prior to that I just read the thread to the camera and that thread came from a post from a few years ago how to get ahead of 99% of people was an idea that I posted on Twitter I think like in 2020 or even 2019 so we'll talk about that little progression in the last section of this video

threads carousels and short videos are great at building authority and trust giving people enough information to instant follow you and leading a lot more people to the bottom of your thread where you can promote your newsletter opt-in or even product so the thing here is that you can build in a highquality audience with threads alone and become very authoritative but the problem here Still Remains is that your follower count doesn't matter anymore you can't guarantee that one you're going to go viral every single day and to that your content will even be seen by the

people that follow you it could be all new people who know nothing about you so in order to stay cultivate an audience of people and make sure that they see your stuff time and time again because that's more important than people just seeing your stuff once and then disappearing and never seeing stuff again it's extremely important for people to see your content over and over again that's why you're creating it so step three after writing short form to attract people medium form to display competence we're going to write long form to create 1,000 and true

fans all of your content should lead people up a hierarchy of trust and value posts lead to readers threads lead to fans newsletters lead to super fans and if you're familiar with the 1000 true fans concept an Engaged email list is all you need to set yourself up for life now I was first introduced to this power after I read the book The Invisible selling Machine by Ryan dice this is one of the few business books that I've actually read Because I get most of my business advice from psychology metaphysics and philosophy and now while

I don't use his tactics anymore from the book it taught me one specific thing in the book I don't have it with me so don't quote me on this or the numbers but in the first part of the book he talks about a story where he was just in a very bad place he wasn't going to make it he had to come up with a lot of money fast and so what he did he went to his computer he typed up an email he sent it and boom overnight he had over $100,000 in his bank

account and so at the time my naive little mind was like what you can just make an email and magically $100,000 appears in your bank account but then once I actually got into it and understood business more it's like no he has a list full of people that want to buy from him he creates an offer he pitches it to them it's valuable to the audience that he's giving it to they buy and he cashes out big because he has good rapport with that list and probably doesn't promote too much so when he does it's

like a flood and people who haven't experienc this power of a newsletter before don't really care to build one until they actually start building one and then they realize that power the problem with all of this is that people that have only worked jobs their entire life which there's nothing wrong with that of course as always I have to always mention that I'm not one of the guys that's like quit your 9o5 job and maybe it sounds like that sometimes but that's not my actual Viewpoint the thing is is if you've been in a job

all of your life you only understand the labor theory of value where it's like I do this much work I get this much in my bank account every week or two weeks it's not asymmetric it's it's not actually how the world Works you're not getting paid in accordance with the value that you provide and once you start doing that it takes some time for your mind to shift over of like hey I can send one email out and depending on how long I've been doing this I can make $500,000 to a million dollars depending on

what my skill level is and how good the product is and those are very big numbers I probably shouldn't have said 500 to a million uh I can make $10,000 in an email so let's talk about how to build an audience in 2025 I've talked about these a few times so this video is best complemented with my other how to build an audience even if you have zero followers or videos like that videos in the one person business playlist will complement this well and it will fill in knowledge gaps that may you may be missing

in this video audience building comes down to six things one is testing ideas and structures on social media and when I say structures here I'm talking about the structure of a post go and look on social media scroll for 10 20 30 posts and notice how things are structured go scroll through my timeline and you can see okay there's just blocks of sentences there's paragraphs there's line breaks between them there's long tweets there's short tweets there's ones with bullet points there's threads there's other things so you're testing different structures and ideas within those structures two

is having a catalyst strategy for new posts three is turning best ideas into threads and newsletters four is repurposing your writing to other platforms five is taking advantage of exponential events and six is sending everyone to your newsletter these are the only things you need to focus on every morning when done well it should take no longer than 1 to 2 hours a day again this can be done part-time first thing we need to understand is that social media posts are the new MVP minimum viable product so if you have an audience you don't really

have to do much market research you're doing market research every day just by posting content so social media becomes this testing ground for ideas and angles and hooks you can take the Angles and hooks and pop them into uh paid ads if you want and you already know that they're going to do better than most and you don't have to spend money to test them so in short you post on social media turn your best posts into threads and newsletters turn your best threads and newsletters into free downloads turn your free downloads into an information

product or service turn your information product or service into a software physical product book or other scalable business so what we're doing here is we're testing ideas on social media Distributing those to other platforms depending on the ones that do really well you know that's what your audience wants so you turn that into a free download and an information product for cash flow because it costs like 0 to do that we're going to talk about information and education products in the next video I believe and the importance of them because most people don't understand that

education is arguably the most important product that you can sell not only for human behavior change and the value that you can provide for someone else because education determines how you see the world and everything you can do in your life but it's also extremely high profit margins it's profitable the economy favors the profitable so they're only going to become more and more of a thing and then once you have that cash flow and you have a validated idea in the form of an information product you can turn that information product the basis of it

like I have with two-hour writer into cortex you can do that because you have the money to do so you're not taking out loans or getting VC money for a startup anymore you're doing this now the second thing you need is an idea Catalyst because while social media is different right now not all of your posts are going to go viral and there's still such a thing as beginner hell you have to get over a certain hump of followers and you need a way to test whether your ideas are good or not so there's a

few ways to do this we're going to first start with the most controversial which is pay to play and I want to frame it this way ads allow you to pay a platform like Facebook or Google to show your post to more of Their audience but ads aren't the only way to reach a larger audience in fact I'd rather not pay the platform for it like Facebook or Google I'd rather pay an individual with whom I want to build a relationship and who has a highly engaged audience already almost anyone who has a social media

audience also has a service where they help you grow or they advertise spots to get in front of that audience being shared on social media by a larger account and paying them for that is on par with paid ads and paid sponsorships when you pay a podcast for a sponsorship spot you're paying them to get in front of their audience the same thing goes with a newsletter sponsorship this is just like hey I'm going to pay you and you share my post and I'm not even asking them to buy anything I'm just wanting to see

if my content does well and I can attract some followers from them the best way to do this in my eyes is to just DM accounts that have over 20,000 is followers and ask if they can help you with growth or if they offer some kind of promotion the thing with big Brands and going after large accounts with this is that one most of them just don't have the time to check their DMS they have multiple different platforms they have businesses to run they're not going to spend 8 to 12 hours a day managing 300

DMS across different platforms and they charge a lot because audiences are extremely valuable I know people that actually charge charge $10,000 for 10 shares on social media right now so even if you grow on social media and aren't able to sell a product or service you could just you have an audience that's as valuable as anything now if you don't want to invest in growth one that's fine but two I'd question whether you're serious about building your life's work you'll spend $40 on a nice pleasurable dinner but you won't spend that much on business traffic

that could make you 10x more if you have a product and understand the concept of Roi a lot of people don't see the value in this or they scream that it's inauthentic and you should just grow organically which you can that's perfectly fine but if you have a product or service and you get a lot of traffic to that by paying for an audience like you would for paid ads and you get an Roi from it then not only do you keep part of the audience because they follow you and go into your newsletter that

doesn't really happen with paid ads that much unless you're smart but you're also generating traffic to your product or service and probably making money and no I don't agree with the people who think investing money in your business growth in a smart way and not fueling these corporate plat forms with paid ads money I'd rather go straight to the individual and help them out and they help me out now most of you don't care about this but if you're in the social media space and people that talk about it on social media people are in

two different camps it's like oh I grew without paid retweets or this and that it's like good job that's actually really good that's awesome but to write it off as a strategy that doesn't work or something that isn't extremely valuable is just stupid and if you are supposed to be this person that teaches audience building in social media you're writing off one of the things that's actually going to accelerate growth the most you're pretty dumb and if they don't work for you it's because you don't know what you're doing now I haven't done this in

3 years and I actually try to stay away from teaching it because I don't do it currently but when I was just starting out and getting a 9o5 was the bane of my existence and I hated freelancing and wanted to get out of it as soon as possible you bet that I'm going to do everything in my power to do that and only good things have come from that I'm I'm only here because of it but the thing here is you don't need to do that so the second option is just building a tribe you

should do this either way whether you decide to pay or not and it's not like you have to pay a ton to begin with I'm going to stop talking about this topic if you're smart you'll make it work so what you do here is people will think of this as like an engagement group or an engagement pod that's not what it is at all this isn't something that you're just tossed into and expected to like work with people that you don't care about you're trying to inject yourself into a social media tribe so you find

a accounts around your size add them to a list or bookmark their profiles and reply to their content every day then eventually you take the conversation from the replies to the DM so you're starting conversations in their replies you're giving your own insights and your own stories and your own anecdotes for the post that they write you're not just regurgitating what they say you're not just replying with oh great post or this or that you're starting an actual conversation and if you aren't naturally skilled or extroverted in talking to other people then this is also

a time where you should probably research social dynamics and how to hold conversations you're just doing it online and then once you're in the DMS and you're talking you're having the conversation you just ask them if they're doing anything to grow like what strategies they're doing it's like hey dude I'm I'm trying to grow just the same as you have you come across anything interesting that's actually helped you and then if they have they're probably going to share it with you because you're a friend or then that's when you can position yourself to be like

hey do you want to like share my post like if I send you a thread you can send me one back and then we'll both share it how does that sound and then once you do this with four five six people then you have this group where when you want to test an idea you just send it to them they share it and then one it has more potential to go viral two you generate more traffic you generate more followers and the more consistent you are with that you realize you have these levers that you

can pull for audience growth now the third way you can do this and remember that we're creating an idea Catalyst here we're trying to find a way to get our posts in front of other audiences so we there's a way toay to do that there's building a tribe to get in front of your audience's tribe and then there's another way to exchange value which isn't in the form of money so if you have a large audience on Instagram and I have one on Twitter then you can reach out and be like hey I'll share you

on Instagram if you share me on Twitter and then you're good to go there or if you have a service or a product or something that you can offer people like if you want to reach out to a larger account and be like hey I will create this land I'll create a landing page for you or I'll write an email for you uh if you give me 5 to 10 retweets or shares on whatever platform you're doing this on so you can get creative as you want with this because social capital and trading Goods is

just as viable as trading money for these things so that's step one and two you have these short posts that you're posting in testing and then you have a way of catalyzing those ideas so you can see which ones do the best now step three is to turn your best posts into newsletters so when one post stands out as an anomaly like you see okay these posts have this certain level of Engagement okay this one has more these ones have the same you take that and you turn it into more content if you want to

write a newsletter using this I would use the bpas framework we've talked about the Pas framework in my four Frameworks for writing follow worthy social media content video but the bpas is big idea problem amplify solution so starting with a big idea so you can get to the point faster so it's big idea State the idea in the post problem illustrator relatable problem based on the big idea amplify give examples of how that problem impacts people's lives and solution give steps lessons and insights that help solve the problem so that's a short and sweet way

to write a newsletter what I would do is just one sentence big idea a few sentences problem a few sentences amplify the problem and how it impacts someone's life that's the intro and then you have a headline that states whatever it is that you're talking about and then you go into step-by-step solution so you add step one 2 3 4 5 however many and then you fill in the the context within those so you have sub headlines of step one step two step three and you have paragraphs within those that give context and teach people

how to actually do it that's it that's how you write a newsletter of course pick a topic well you're you're turning your best social post into that newsletter now step four and this one is extremely important is take advantage of exponential events because audience growth is nonlinear you Flatline and make a little bit of progress here and there or when you're growing on social media you usually Flatline and make a little bit of progress for for an extended period of time and then something works and you see a bunch of viral growth all at once

so there are a select few posts on Twitter that did really well for me maybe like one out of 10 or maybe one out of 20 that would bring in a lot more followers and engagement than usual and once I have those I can start to repurpose those and incorporate them more so I can grow consistently the other thing with YouTube is that my growth was pretty slow until I had one video do extremely well which was the Justin Welsh podcast on the oneperson business and so I started talking about the onep person business more

more videos started to do well started to go viral all of those viewers flooded into other videos because they were recommended to them all of my videos saw this exponential jump and I gained 200 300 400,000 followers in a relatively short amount of time and the same thing happened with my Instagram growth where there were two times where I kind of just fell into a trend because I was experimenting if you don't experiment you're never going to find out out what works so I was experimenting with carousels and they seem to do really well and

then I had my tribe share individual posts from those carousels to their stories and they shared different carousels on different days so it's like I send them the post they share the first post of the carousel one day then 2 days later I send a middle post of the carousel they send that and it would almost guarantee that it always ended up on the explore page and that got me up to 200 something thousand followers and then when I started doing the animated reels the first few of those first like 10 did extremely well and

I went to 1.2 million followers in like the the course of one or two months so social media growth is kind of like you're growing very slowly or not at all and then you see that big jump and then that repeats until you take what works and you start to integrate that into your brand and so those things come up more and you start to slowly sustain growth you hit this Baseline level of followers that you gain every single month and then if you continue experimenting this is why if you are the niche this isn't

I mean if you choose a niche and you aren't the niche and you go too narrow this isn't going to happen to you or at least it's very less likely that it will now step five here is to send everyone to your newsletter put it in your YouTube descriptions plug it on Twitter once a day plug it if you cross post your tweets to different platforms just go through for 15 minutes every morning and promote your newsletter whether it's a backlog version or not this is what I've taught in toour writer for the longest time

but you're sending everyone to your newsletter that's just where you're sending people every single day so that you have one central place for the people that actually want to hear from you so that in a nutshell is how you build an audience in 2025 with an email list repurposed across all different platforms that is it for this video I appreciate you watching check the links in the description for courses free writing app cortex and other things of that nature thanks again bye