most people struggle with money that's a fact because money is deeply intertwined with Modern Survival it impacts every single area of your life even if you weren't thinking about money you're thinking about money your health depends on your money the sanity of your relationships depends on a baseline amount of money now you can say that that's unfair and complain about how it shouldn't be that way but I would heavily disagree now I'm not here to tell you that the truth of money was somehow hidden from you like this is some esoteric secret it's right in
front of your eyes but you just can't see it because of what we're going to talk about the first thing that we're going to do is not blame anyone but yourself for the situation that you're in you didn't question how you were raised developed a terrible psychological relationship with money and because of that you failed to understand that making money is a skill you can make as much as you want you just didn't take the time to study practice and master that skill now my goal with this video is to install the right money programming
into your head as that's the first step to making as much as you want and I understand completely if this is starting to come off as some kind of sketchy video of me teaching you how to make money in a secret way this isn't any secret I'm just showing you what is blatantly there so here's what we're going to talk about why money problems don't exist but psychological problems do and how to remove your scarcity mindset the difference between a job career and calling so you can earn an income doing what you want a new
perspective on money and how it's your key key to a fulfilling life not the thing that's preventing a fulfilling life like many would tell you and a complete breakdown of how to make money in any economic situation because making money is a skill when I say skill that means you can train yourself to do that thing well if making money requires a certain input and the output of that is money you can Master the input and then once you have the output money to make more through investing that's a different skill because we need to
face reality here you want freedom and now maybe you don't actually want absolute freedom you want autonomy there's a difference right freedom is just chaos it's something that you think you want but you don't you're mislabeling autonomy for Freedom autonomy is the ability to choose your own limits to choose your own structure because the mind craves order it craves structure you want that thing but you need to be in control of it you would love your own routine and being able to iterate and improve on that routine but since you don't create your routine because
your routine is the source of your money then you start to think that you don't want a stable lifestyle now before we begin I have to continue plugging cortex because it's a big time for us we've been rolling out access to the weit list this is Early Access this isn't a full public launch yet so if you want to join the weightless queue we're rolling out 1,000 invites a day and we're continuing to increase that as we go I will flash some early testimonials on the screen of people that have gotten in we we've been
absolutely Blown Away by the reception to it now if you don't know what cortex is it's a second brain for writers creators marketers notet takers and just people who want a complete knowledge workspace you can capture any idea save any highligh or bookmark create Atomic notes and reference any idea in one view all in an interconnected database so if you're tired of saving all of your ideas in random apps and losing all of your best ideas in just long running notes then consider joining the cortex weight list and as you know I talk about writing
in all of my videos because it's a first principle to anything in business anything in making money ideas in this day and age are your resource for Building Wealth ideas are the new oil so we're giving you a place to manage and organize all of those things okay back to the video we need to talk about the average money mindset because I'm not saying any of this stuff is bad I'm just saying this is where most people are I was in this exact same place the average person does not have a good relationship with money
simply because of how they were raised very few people were raised in a household that was comfortable with money because so few people were comfortable with money in order to raise the children to be that way and your conditioning your programming shapes the entirety of how you view situations and the opportunities available to you so we need to be aware of this so that we can notice it and start to reprogram it money problems don't exist psychological problems do most people's inability to make keep or smartly used money comes down to their beliefs because your
beliefs determine the opportunities you can notice to do those things so here's a list of the average person's view around money and I was in this same place you believe money is hard to make you don't believe money is a domain of Mastery like Health relationships or your work you may believe money is evil because of Prior negative experiences that programmed you you aren't interested in starting a business because you only see the vocal surface of sleazy salesmen and long work hours and just a side note there talked about this many s before if you're
an entrepreneur your job is to solve problems that's what you do so if you don't want to work long hours or you don't want to be a sley Salesman if you're an entrepreneur then solve those problems and don't do those things it's not like those things are just an inherent part of making money that doesn't make any sense you think everyone is trying to scam you or that any non-mega Corporation is a grifter when they're usually independent businesses you say you support seriously make that stuff make sense it's like oh I support independent businesses ooh
yeah let's cheer for the Underdog and then when they start selling something and they don't have the resources that a large corporation does they can't sell something that is like so mass produced The Independent businesses just get picked apart by this like demonizing mob of people who don't understand that some people can actually benefit from a product that you may not benefit from so many rant over you are stuck in survival mode so you don't see the importance of self-development or business and feel the urge to write them off to feel better about your own
actions you don't think you can make a lot of money in your field which is just plain false if you can simply observe the top earners in your field hint they have a business every single one of these beliefs limits how much money you can make if you don't believe money is a skill you won't learn that skill you'll just avoid any and all education that allows you to make more you won't expand your mind to the level of those that are actually making money it's not as simple as hey I'm here at I'm at
this certain level of development I have this certain skill level just give me all this money like I'm just going to work hard for eight hours a day just give me the amount of money that I want that's not how it works your money has to reflect the value that you give to receive the money the same thing goes for if you think making money is evil you're just going to be repulsed by the thought of it you're not going to want anything to do with it anytime someone throws an opportunity your way like a
social media post that teaches you a money-making skill you're just going to be like oh nope that's I'm out what you don't realize is that that's your only way out of your self-induced chaos is to stop doing that your perception of money is determined by your level of development now I have a concept of Mind called the levels of purpose the solution to your money problems or psychological problems is to advance through each level the purpose of money changes as you develop yourself it starts as a way to survive becomes a method to acquire status
then becomes a fuel for creativity and expression then finally transforms into a way to help others Advance through similar stages related to money or not so those are the levels surviv status creativity and contribution now these levels don't only apply to money they apply to almost everything that you do in your life when you are improving you go to the gym for status and survival first you go because you want to look good you go because you want to be accepted by others and then eventually once you get into it once you achieve that purpose
then it transforms into something creative you start going for longevity you start discovering your own why behind it and then contribution you start passing down what you know because you know so much and you know you can help other people and that's what brings you fulfillment so the first stage or the first level of purpose is survival and we're going to be talking in terms of money here every belief we listed before is pursuing the goal and purpose of survival your main purpose is what determines how you perceive situations you won't notice a money-making opportunity
in the survival stage because your attention is solely consumed by the house the mortgage being tired from your job the relationship problems that splinter off because of those and barely having enough money to think we've all experience this survival mode being way too stressed not being able to have good ideas this isn't a static stage you can go into it at any time if you're extremely stressed you're probably in survival mode and you're not able to notice the opportunities or find the same zest in life that you were able to before now if you're stuck
in this level like you're just here and you're not trying to get out you have no idea what life has to offer so in this stage you take any job you can get because you have to survive and at this point in your life when your goals are the product of your conditioning you don't have many options for work you enjoy so this isn't a bad thing you kind of just have to get the job to survive you have to solve your survival needs you need to solve your material needs before you can move forward
you have to kind of work your way up the ladder you need to develop your skill you need to get a job so you escape the survival stage by becoming deeply aware of the beliefs that are holding you back and becoming absolutely disgusted with them you hit a metaphorical Rock Bottom in your mind and create this anti- vision for your future so then you can Orient yourself with a vision for the future and start to align your actions and problem solving with that and most of the time in this stage it's just making more money
and that's okay you have to to advance to the next levels of purpose the next level is status because as we've discussed recently there's never been a time where weak average or mindless people weren't treated like cattle they weren't just hurted around because they didn't have the skill or independent thought to do something their themselves they didn't have the autonomy and I understand that it can be very infuriating that the only people who did well in society were those who gained power and influence but you have to understand that sentence the only people who do
well in society are those who gain power and influence now throw all of your definitions of power and influence out the window because I guarantee if you have a bad relationship with money you have a bad relationship with those words and you don't understand where those things can come from they aren't always evil power the best way to get power is through empowerment and education and persuasion instead of manipulation there are are ethical ways to gain power and you can only impact and influence and contribute to people contribute to humanity if you have power I
don't want to hear anyone in the comment sections that's just like giving me a definition of power when I just told you what the definition we're going to use for this video is if it's not power then think of a different word you reach the status stage when one you have a sense of security around money and two you realize the need for others to perceive you as valuable you cultivate a skill set that allows you to get a better job or start a business that job allows you to pay the bills focus on other
areas of your life and make moderate to extravagant superficial purposes the reason I say purchasing moderate to extravagant things is because during that stage you're probably going to you're going to get the new job and you're going to be very happy with that and you might buy the car you might buy the house but that's a way to get out of the status stage is you need to realize the impact of those things on your life fast now if you're a mechanic and you love cars there's nothing wrong with getting a car that's where you
find your meaning in life if you buy a car and you're just going through things and it's just this superficial status symbol for you and you don't realize that yet the way out of the status stage is to realize your mistake and try to correct it many non-critical thinkers see this as bad but they don't understand perception or psychology humans must notice the surface before they notice the depth I don't care how great of a personality you have people do care about looks before deciding to get into a relationship with them now the third level
of purpose is creativity once you've achieved some level of status your mind will start to transform you'll begin to realize all of your mistakes those mistakes are new problems to solve a new purpose to pursue you may even feel the need to reject everything you've acquired you won't find the same Joy you used to in those superficial Pursuits the money gets old sleeping around gets old the cars and watches get old that is if you don't get trapped in this stage right you can get trapped in any one of these stages I'm just showing you
that money gains more meaning the more you develop yourself through these stages you can see the typical stereotype of the rich businessman on a yacht with all the watches in this status stage getting stuck there and abusing it at this point you'll start to Crave autonomy you'll realize how slow the progression becomes as you advance higher in the status game and want to take on harder challenges because this is why a lot of people get bored I hear this all the time where very intelligent people are like I love the comfort of a job I
love the stability but what they don't realize is that as an entrepreneur or starting a business you create your own stability the stability would be better and the reason you're unhappy and you want to leave that job is because the challenge stopped increasing your psyche craves challenge when you were a child things were so fresh and new and novel and life was interesting to you but then you got into a corporate job you started climbing the ladder it slowed down drastically and now you're in this robotic routine of tasks without any further Challenge and the
only way to create the new challenge for your life is to continue hopping from job to job and go through that cycle or to to start your business and become an entrepreneur throw away your definitions of those as well just do what you were meant to do pursue your life's work and then you have an infinite level of challenge it's an infinite game at that point at this point your focus must shift to developing a philosophical sense of Mastery around a few Pursuits for bodybuilders going to the gym starts as a pursuit to feel good
about themselves after a few years they either quit or reorient toward a new deeper destination that makes the journey more meaningful they find joy in Feeling Good from from healthy food they have such a deep understanding of how their health choices impacts their future they gain fulfillment from the process of making tiny improvements in the gym they shift from vanity to therapy they shift from looks to longevity so this is the creativity stage in the status stage most of what you learn and do is assigned to you by other people your parents your boss your
job it's what you absorb and learn from others and then once you gain this traction with your skill set and you see your value and you start to Crave the autonomy and creativ you take your expanded knowledge and you start to create your own way of doing things and this is where the magic starts to happen this is where you become Irreplaceable you've tried different training programs business models and coping strategies to the point of realizing the patterns and principles between them all you've unlocked a level of mind that allows you to navigate with Grace
between them your job in the creativity stage is to Simply create create more things create everything reject absolutely reject what you've been told and start to do things from scratch to to see if you can create a better way break free from the dogmas and ideologies and processes you've adopted from others build novel solutions from scratch this sets you up nicely for the contribution stage so that's level four is the contribution level of Purpose with a combination of a high value skill set and enough creative experimentation you realize that you can deeply impact others lives
and feel the pull to do so so if we think of levels of purpose as concentric circles like one circle on the outside of another four circles total there's a pole to go deeper you like hear that inner voice you know that voice it's the voice telling you that you were meant for more in life and by listening to that you start to bust through these purposes you have to make money then you have to gain status then you have to be creative and now it's time to contribute to other people and help Humanity in
a sense in this stage you feel a deep desire to share the things that have improved your life you begin to see life from A New Perspective and wonder why others are constantly distracted with meal things you can see where their life is heading but they can't the contribution stage is where the used to be separate domains of your life collapse into one you don't see work as somewhere that you clock in and clock out you don't see rest as a treat that you can only indulge in once work is done you don't see play
as a hobby that lasts 30 minutes at night if you have the time to do it you see all of them as necessary counterbalances to one another work rest and play become difficult to distinguish rest becomes a way to regenerate your creative ability for your work play becomes what you do for work work is so deeply integrated with your life that anything you do can be passed down in the form of products or information your entire life begins to revolve around how you can best contribute to the world you become a perspective vessel for reality
you make sense of the world from your mind and pass that perspective for others to adopt and benefit from if you want more on this I would highly encourage you to go watch the oneperson business playlist on my channel and in the next video I'm actually going to be talking about the death of the personal brand and a new way of life for people that want to pursue their life's work in a meaningful way so back to it you hunt for and gather information synthesize it with your experience and distribute it to those who want
to benefit from it you become less of a leech you don't only consume and take from reality for your selfish personal game but you create share and contribute back to the world now a few notes about all of these levels survival status creativity and contribution they reset when you start a business when you quit your job to start a business you're back in survival mode you need status to acquire the right connections and resources you begin to Crave autonomy from things like client work and tasks you can delegate you free up mental energy to be
creative eventually you will realize that your main purpose is to help other people now the last note is that these levels of purpose follow the transcend and include law so you never escape the survival stage you can go back and you can like fall down and be in survival mode for a certain amount of time you can go through these Cycles but you transcend and include so you go up a stage and then you include a lot of the principles from survival in that stage because you can't do it any other way it's like matter
to life to mind or a word to a sentence to a paragraph a hole on a whole and a part if you were to remove matter from the earth life and mind would be gone they wouldn't be able to exist so without survival and Status creativity and contribution can exist now we're going to get into how making money is a skill and we're going to break all of that down but first we need to understand that the art of living is getting paid to play and we need to understand the fundamental difference between a job
a career and a calling so we'll start with a quote from Alan Watts sensible people get paid to do what they enjoy I continue returning to that quote we have been conditioned since birth to work for everyone but ourselves we are given assignments past that have already been trotten we work on these assignments without struggle or conscious thought leading to a mechanical and replaceable role in society filled to the brim with people who try to prove their happiness to hide their internal Misery we don't know any better because all we know is what we've been
told we're told to read books we don't care about to complete projects we don't care about to prepare ourselves for a life we don't care about before you know it you are trapped in a dense cloud of responsibilities the resources time energy and money that could be used to change your life are exhausted like clockwork so you have no choice but to remain a productive robot as Society's plan for you intended if you hate your work and it comprises onethird of your life and it drains your energy to enjoy the other third and you are
asleep the other third there doesn't seem to be a higher priority than to create build design write sell invest own experiment and discover a way to control what you do with your day now all of that was actually a segment from the new book that I'm writing I don't know when it's going to be out I don't want to give the name away yet but that's part of it what you will discover on your path to purposeful money is the difference between a job a career and a calling a job is some unpleasant work you
do for someone else for the sole purpose of making money a job is a survival mechanism a job is one Milestone on the path to living up to those who shaped your mind a job is Sim ilar to schools from the perspective that good marketing can make up for a bad product after centuries of failing to get results things like schools are still alive and well for the simple reason that very few people go through the trouble of thinking for themselves most people do what most people do most people aren't okay with the results of
most people but by that point it's much harder to escape a career is a commitment to development in your work a career demands that you pursue a hierarchy of challenging roles and tasks psychologically this brings long-term order and Clarity to your mind with each level of challenge life becomes more complex and interesting New Paths for knowledge and skill acquisition become apparent if you want to progress further in a career to an extent you have to have your life together so that's a job and a career that's what they are but it's the same thing as
the levels of purpose where one transcends and includes a job is not a career but a career is a job a job and a career are not a calling but a calling is a career and a job a calling is work you can't pull yourself away from and others can't help but pay you for a call calling can't be assigned to you a calling cannot be pursued under the orders of another a calling cannot be defined by a set amount of working hours because your mind is always working on it a calling is found at
the point where Improvement turns into Obsession a calling is something others won't understand something that must be cared for protected and maintained by the one pursuing it like a gift that others could accidentally steal now jobs are great for young people who don't know what they want to do yet and simply need to survive careers are great for those who want a bit more satisfaction in life because they understand the need for challenging work as a forcing function for self-development and a calling is for those who know they were meant for more the select few
who are willing to take the plunge into the unknown and take full responsibility for the outcome of their life it's a sad reality that the term work is now perceived as a curse when the average person thinks about work their mind floods with familiar pasts and predictable futures of stress overwhelm and anxiety when you're at work you crave to be at rest when you're at rest you eventually crave to be at work a disastrous cycle of never feeling like you are where you want to be your mind is anywhere but the present moment people dream
of the Perpetual vacation we call retirement but once they achieve that delusion it normalizes as everything does within a few weeks you can't help but want to balance being with doing it should be considered your full-time job to create work that feels like play to escape the narrow view the extremely narrow view that work is bad and money is evil so if you're stuck in a job and you're nearing the end of the top of the career ladder there is one thing that will launch you into the next phase realizing that money is much much
more spiritual than you think and that's what we need to talk about the meaning behind money the spirituality of money we work and work and work until we earn enough to rest all to find ourselves unsatisfied with how much we have and how little we are we drown in survival mode we never succeed in seeing beyond the responsibilities we were assigned and accepted without question wake up go to work deal with the boss eat convenient Foods because you don't have the time skip the good habits you promis yourself you would do because you don't have
the energy watch your life slowly crash as your mind body and relationships unravel into chaos and do nothing about it because it's the only life you know realize that work is a necessary part of life work is about solving problems so if you don't work your life is going to be pretty problematic the thing is is that humans love to solve problems but not just any problems problems that they deem meaningful and the ones that they choose the right problems narrow our attention and allow us to forget our worries the wrong problems enslave our attention
and amplify our worries the difference between the two is that one is chosen and the other is assigned problems are the limits on your mind and potential once solved they allow for growth expansion and evolution now money itself is a beautiful invention it is allowed us to transcend our survival through value exchange we each have problems that we value solving so we solve them and soon have the desire to help someone solve them too but since some people don't have the time skill or desire the invention of money allows them to have a different resource
to solve the problem with or at least make it much easier to solve so if problems are the limits on your potential the things that prevent you from reaching the next level of purpose then money is a tool to achieve your potential now purpose does not exist without problems so if we solve problems on the Polar end is purpose so by solving a problem you pursue a purpose you discover your part in something greater than yourself that's what spirituality is discovering your part in the whole trans sending that hole to the next and then the
next until you reach your life's purpose of contribution most people in business are trapped in the survival and Status stage that's why you see them as unspiritual but business is simply a legal structure to distribute value not all businesses are evil but not starting your own ensures that the evil ones will Thrive when you are in the survival or status stage by not starting a business you are bound to unconsciously contribute to the businesses you deem as Evil by working for a corporation that sickens the masses in other words you're demonizing businesses but you're working
for a business that sells a product and by your standards it's probably unethical how they do business but no don't start your business because it's unethical and your projections are a reflection of yourself so starting a business would probably be unethical but is it more or less unethical than the person you work for okay finally we're going to talk about making money is a skill not luck making money is not about luck we're far beyond that silly belief we don't live in that world anymore luck is a concept used to to describe a lack of
understanding of a system if you understand the system of making money you can make it at will considering you actually learn the skills so here's exactly what you need to understand in order to make as much money as you want but you have to understand that I'm just not a fan of giving out copypaste business models because you don't learn anything that way you can find them anywhere I encourage you to experiment with those things and try multiple different ones like you would try multiple training programs so that you can create your own with the
principles so what I'm here to do is just give you the principles so you can take these as you're studying and notice the important things that you should actually double down on another thing is that if I were to just come in at this point in the video and be like here's the business model that you choose and you were to go with it that's the same thing as just going to school because your parents told you to now I do want to preface that I'm going to inject a few of my principles the things
that I think are more important than the general business advice nowadays so we'll just get into it the first thing you need to do is understand the psychology of one person and that's preferably yourself where does money come from I'm not talking about how the government prints it I'm talking about how does it get into your hands the answer is that someone gives it to you someone gives you money whether it comes from a consumer or business somebody makes the decision to hand you money because they see what you have to offer as valuable so
the first step to creating something worth paying for is to understand the psychology of one person because value is perception one man's trash is another man's treasure some people don't see this video as important some people are still watching till right now and they see it as valuable to their lives that's just how the market Works many people are going to watch 5 Seconds of this video and be like Ah that's stupid that's a scam I'm out and then others are actually going to be changed by it because their mind is in the place where
they can receive it they're going through a problem in their life they are aware of that problem to the point of being able to receive the information and not write it off the thing here is is that there are thousands of other people like you I'm just simply talking about the problems I had in my life and giving out solutions to them I attract an audience that way that's what the Best Brands and businesses in my opinion do their businesses are built on experience not speculation or Theory they're built on what matters they're built on
what do I know what can I help the most with what problems have I solved in my life why are those important that's your marketing strategy build a product for yourself Market to yourself write to yourself attract people like you because that's who you can help the most so you know who you're going to Target and step two is creating a solution to a logical personal professional or social problem in other words think health wealth relationships happiness the Eternal markets that's where all real problems are when we go over the death of the personal brand
in the next video we're going to talk about how influencers just don't solve real problems they're sickening the masses like lunch Le Prime really I like Mr Beast and all of them in many regards cool people but the way they monetize it could just be so much better you can contribute so much more I'm not here to judge them I'm just here to observe and potentially point you in a direction that you may find more enjoyable most businesses fail because they try to solve a problem they haven't experienced they spin up some fancy startup idea
in their head and then justify their failure with a dumb statistic like 99% of startups fail if you pigeonhole yourself into a narrow Niche and problem you don't have experience with there isn't really a path out of that that's why I recommend becoming the niche watch my video don't find a niche become the niche because your business is only limited by your ability to develop yourself your product evolve as you do because you solve new problems and you get better you build an audience around your name and don't start to think that this is some
kind of business model that I'm pitching towards you every business has an audience it's traffic you test ideas with content you turn those best ideas into products you improve your products or create new ones until it succeeds you can't really fail if you are the business because you're in full control of your improvement now while I said I don't want to give you a specific business model I do want to give you what I think is just the best option the most holistic option that allows you to Pivot it doesn't trap you in one narrow
specific topic it is very meta it's not starting an agency it's not becoming a content creator although that's what it's going to sound like it's going the accessible lowcost route so that you can earn cash flow and then invest in other business ventures that you want to so in the age of the internet that means digital products and services so for people that don't know how to code because coding and building aoft software or other Solutions is a good option but for those that don't know how to there's other ways there's courses coaching templates workshops
Live Events Etc you package up your knowledge and you sell it because that's readily accessible and it's valuable people actually want it people actually benefit from it it changes people's lives a lot more than some consumer product that you have in your bathroom it changes people's lives much more than a fancy bar of soap people like to on courses or education when your mind and how you operate within reality in the entirety of your life is determined by your education so contributing in that fashion with digital education products is a very meaningful route to go
it's also a very profitable route to go because it is valuable and the economy favors the profitable so my favorite type of education product is something like a course curriculum paired with worksheets or resources or projects that you can build inside of notion or now cortex because now we have public page sharing so if you want the notes for this video you can duplicate them to your cortex with the link in the description it's pretty cool the other thing is that you can build these products fast you're in this testing stage of business you don't
know what you want to sell yet you don't know if your software idea is going to work you don't know if a a e-commerce business that you're going to invest a ton of money in is going to work you validate it first with content tweet does well then thread does well then newsletter does well then YouTube video does well then lead magnet does well then digital product does well then you turn that into a software or an e-commerce product or something of that nature because you know it's going to do well and you have the
money to build those things now it's the same story with me where two our writer is now turning into cortex they're not the same exact thing one's education On's a software but they're very similar and one wouldn't exist without the other but the question here is what do you build a product around a problem you've solved in your life what is a domain of Life you've mastered what do you love to study and learn about what skills have you acquired that help you live a better life or get a better career build a product around
that teach people everything they need to know to reach the same goals you have if you need help just desiging something to start to go in on and to start testing with content on Research what other people in the topics that you like talking about are doing and you can see exactly how they're making money it's right in front of you you're just looking at them as a consumer so ask yourself could you create the same thing but better now we're taking on a massive task of looking at the entire second brain space and creating
something better with cortex but I just like aiming big we may fail massively but as of right now the user think we stand a chance and the product's pretty good we have an absolutely incredible team now step number three after you have understood someone's psychology or your own psychology and you've created a solution you need to build borrow or buy an audience comprised of the people with the same psychology and problem that you're solving you have something that people want now you need the people side of that equation most beginners fall into the Trap of
building a website perfecting their product forming an LLC and the rest but never get around to the most important part customers if you want to skip this process watch uh my past video a few videos ago the fastest way to build a one person business I go over the minimalist offer or the micro offer it's just how you get up and running fast how you don't need to do anything well you need to do a little bit of work it's how to start selling immediately without really building anything aside from just finding a way to
get people to want the knowledge in your head now there are three types of distribution built borrowed and bought you build Distribution on something like social media and an email list this is something you own and can promote your value to at any time it is the highest leverage of the bunch you borrow distribution by networking with other people showing up as a podcast guest and getting thousands of eyes on you writing guest newsletters for people with large lists posting on forum sites or communities Etc this is what we're now getting into with marketing cortex
because we already have the audience and we're working with larger creators to work up to a much larger launch but we need to borrow distribution and then eventually we need to buy distri distribution in order to reach the scale that we want to reach so you buy distribution with sponsorships and advertisements podcast sponsorships newsletter sponsorships Google ads Facebook ads YouTube ads Etc now in an optimal world you would do all of them but you only have so much time on your hands and so much money to hire other people if you want to do that
and you may not have money to invest in ads at a positive Roi so in my eyes the best option for a beginner is to build an audience because it's completely dependent on your skill and how much you invest into learning that and actually doing it on social media the other thing is that it's free to start it's accessible you can post a Tik Tok tomorrow and get 2 million views and 50,000 followers that's very rare case but it's more than possible and people do it every day I'm not saying that you will I'm not
promising anything I'm just saying it's possible the reason I say that is because even if you get a fraction of that that's enough to make a full-time income and I don't want to set false expectations it's going to take time expected to take time now as I've already said if you want to learn how to do this go watch my onep person business playlist if you want more of like a fast track and you're okay with investing in education for your life's work or your business check out to our writer Link in the description for
that course now step number four is to systemize the promotion and delivery of the solution to that audience people will ask me why they aren't making money from their creative work and 99% of the time it's because they just don't do the things that make the money they don't promote themselves or they used to and they stopped they don't have a schedule or a system they stopped trying to get customers and then like they knew that subconsciously but then they need someone to tell them because they just want they want their business to fail they
secretly want it to fail so that they don't have to continue doing the hard thing so the way out is to just create a repeatable weekly process for promoting your solution or your product or service so an example for your creator business is to promote your product service lead Magnet or newsletter every single day under one post this can be in the com comments of that post or in your story then send a Weekly Newsletter and promote your product or service in there and then actively talk to 5 to 10 people a week in your
DMs about your product that's just one example one option you don't need to go that route but that's a pretty good way to get a lot of eyes on your product or service you're pretty confident in the fact that you are at least trying to get those things and you can now have data points to improve if you don't even promote your product then there's no way to improve it's better to promote bad than not at all now in terms of delivery of the products that's relatively simple with digital products usually it's just a course
platform or a coaching service or something like that if you want to figure out how I like to deliver mine go watch my video 0 to 1 million as a oneperson business and that goes over Co law or how to work four hours a day and make really as much money as you want now the last final and most important step is to iterate and persist so to recap on how to make as much money as you want understand your own mind so you can Market to someone that is similar to you turn the skills
knowledge and interest that benefit your life into an education product distribute that product to an audience that you build with content and writing create a weekly system to ensure that your audience sees your product now I say education product there that's for beginners remember this isn't just a business model I want to give to you one with an education product anyone can start that that's not like a narrow business model you can create an education product out of anything even if you have a physical product I actually believe that most businesses especially physical product businesses
and software businesses should have an education product alongside that not only to boost profit but to increase the use of what it is that you are selling and create this philosophy and lifestyle around it and if you can't provide the education then maybe it's not a product or service that people actually need but aside from that that's it that's what you do that's all you need to make as much money as you want and that is not a lie the final piece of the puzzle is the delicate balance of iteration and persistence this is where
most people fail there are four points that we talked about each of those points provide data if something isn't working you need to test something new Test new marketing angles use personal experience to Market how your product change your own life and gauge the response test how effective your product is at solving the problem in others lives improve it until people can't stop talking about it test the ideas content and strategies you use to build an audience if you aren't growing it's because you haven't done this your skill isn't high enough test how when and
how often you promote your product each week until you make the amount of sales you want this whole business thing doesn't stop when you decide on one marketing angle one product one strategy for audience growth and one way to promote you can't fail if you have all the right pieces and experiment until they work thank you for watching this video check out cortex we actually have a YouTube channel for it now if you want to watch the product tour or just tutorials on the features you can go to the cortex Co cortex co uh YouTube
channel or just search cortex product tour and find it there Link in the description for everything else free second brain course is out now that cortex is out so you can join the community and figure that out aside from that thank you again for watching see you in the next one bye
