the two biggest times I've done are probably the two biggest closes I've ever done and so it works it works really well no matter how scared you might be at doing so try that one out as well hey this is Russell welcome to part number two of persuasion Secrets this is one you asked for and you begged for in the comments because you wanted to hear all of my and Golden's persuasion secrets with that said let's come on over and check out what my taught you guys about persuasion again last video was persuasion Secrets part
one this is part number two we got four more persuasion secrets are going to blow your mind all right now myON Golden's one of the greatest stage presenters in the history of all time uh one of my favorite speakers at funnel hack live and so these are all of his principles from the persuasion Secrets master class that we taught on stage and right now we're going to jump into principal number two for my which is his first principle he shared this is called the all my cards on the table close this one is insanely cool
check it out Mr myON golden so you have to start out closing if you're going to end up closing and so one of the ones that I like to start with is the all my cards on the table close and how that works is like this like I'll do a challenge or a webinar or whatever and I'll say hey you guys have you ever been to one of those webinars or a presentation or or a live event or a summit or something where people actually they pretend to be teaching you something while the whole time
they're trying to sell you something and so you're sitting there trying to figure out how much it cost how many you'all have ever been had that say and they wave their hands yeah okay this is not that now after I say this is not that I say not only is this not that I'm going to tell you right now I have something to sell you at the end but and it and I can tell you how much it is it's $887,000 now you don't have to spend any energy whatsoever worrying about if I'm going to
sell you something or how much it costs so now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end does that make sense everyone say yes and so what I do is I say okay so here's what's going to happen I'm going to teach you a lot of cool stuff in fact in this challenge webinar whatever in this challenge I'm going to teach you more than you've learned
in a lot of multi thousand courses you've bought and so your job is to evaluate whether or not it's worth it my job is to give you so much value when I'm done you don't want the learning to stop does that sound fair say that's fair that's fair excellent give yourselves a hand for being here today now when I do that when I do that what happens is I've taken away all of the things that they were going to use to resist my offer at the beginning right now instead of them thinking okay what's he
going to try to sell me okay how much is it going to cost and they're using all of that energy to distract themselves from everything I'm saying they don't have to use any of that energy for that at all now they can just evaluate it they know how much it costs and after I say it's $887,000 at the beginning of my presentation they say there's no way I'm paying that guy $87,000 in the middle of my presentation they're thinking man I wish I had $8,000 $887,000 by the end of my presentation they're saying I got
to go find $87,000 right and then when I give them the price I give them a reason that I'm going to do the a favor and maybe only charge them $30,000 or $50,000 whatever that price is for that thing and I can create a reason to sell it to them for Less because they don't know who I am and whatever else the other reasons I give them but now I put all my cards on the table and since I put my cards on the table and I told them I'm going to sell them something and
I told them how much it cost now they have a higher level of trust with me because I also acknowledge that I've recognized the kind of webinars and seminars and presentations they've been to before and this is not that and just me saying this is not that even if they say well I hear you saying this is not that but I'm going to see now they're paying attention to see if this is not that so the next thing you have to do in that presentation you have to make sure that your presentation is actually good
actually provides value and it's not just a sales pitch disguised as teaching something is that helpful yes yeah all right Russell oh my I want to add to that so the first time he told me that I was like so you tell them the price at the beginning he's like yeah like that is so scary and so I never did the very first I ever did it literally was at the 10x event and I had in my slides and I kept going through I'm like nope nope and nope and like probably 5 minutes before I
like was going to delete the slides I'm like like I was so scared so scared I was like ah I'm just going to do it so then I sent the slides off and then it was too late and so I get out there I'm going through the slides also I see like slide three or four is me literally telling them like at the end of this I'm going to sell you guys something for $1,557 and if I can prove you the funnels is the greatest thing in the world how many you guys are willing to
pay $1,552 and I got everyone to actually commit to it and then I did the entire presentation and I did the end and it crushed and it blew my mind and uh recently I did a webinar how many you guys saw the funnel Builder webinar I did a couple like a month ago or so during that webinar I did the same thing like slide two I'm like just you guys know my goal of this entire presentation is to get you guys to become certified uh become certified funnel Builder and the cost of this is going
to be $220,000 here's the price up here and then I did the entire presentation at the end we had the price drop but so the two biggest times I've done probably the two biggest closes I've ever done and so it works it works really well no matter how scared you might be at doing it so try that one out as well all right I told you my's amazing now we're going to jump into his fourth principle right here principle in the fource called the no permission decision close that said let's check out myON golden the
no permission decision close now you got to have a little bit of intestinal fortitude to use this close um so a lot of times see and understand what Russell and I are doing we're showing you that we already know the points of resistance people have you don't have to wait till they become objections to overcome them you can just answer them while they're questions and they don't Fester into objections does that make sense everybody yes okay so so uh the no permission decision close is the one that you have to use when you feel like
there are going to be people on your webinar in your seminar whatever where they're going to have to say I need to go talk to my wife I need to go talk to my husband I need to get permission from my wife I need to get permission from my husband I need to get permission from the mailman the Milkman the dog catcher my nextdoor neighbor who's just as broke as I am right and they're always going to find somebody they need to get permission from so what you have to do is you have to empower
people I don't believe you have to convince people to buy you have to empower people they already like people people don't come to your webinar about how to do XYZ because they don't want to learn how to do XYZ right so you have to empower them to say yes how do you do that no permission decision so and I tell a story and this story is um I was at the driving range one day and I was hitting practice balls because I'm a golf a holic and I know I need to join your golf of
holic anonymous hi my name is Myan I'm a golfer Okay so um anyway so I was at at the driving range one day this dude that I don't I've never had a conversation with before in my life he comes up to me he says he says You must not be married now at that time I was married for 35 years I've been married now for 37 years he said you must not be married I said I've been married for 35 years why would you assume that I'm not married he said your wife lets you play
golf this much and I said lets me what am I in the third grade I said let me help you understand how we do it in my house bro we don't do permission in my house I my wife doesn't give me permission I don't give her permission we are both grown if my wife wants to buy a house on her way home do your thing baby show it to me when you get done closing right and so all the ladies love that one right ladies can I get a witness sisters can I get a witness
okay so so and so the reason I use that well first of all it's true my wife doesn't ask for me for permission to buy anything I don't ask her for permission to buy anything that's not how we do it in our house it's insane people get married and now the woman has a new dad and the dude has a new mom like what is that that's not marriage right so anyway um I don't have any opinions about that anyway if I did I'd never voicey him in public but but since we're just since it's
just us here right um um when I say that I say you know what your life is going to be better off when you stop giving permission to your spouse and you stop seeking permission from your spouse and your marriage is going to be be get better off because your spouse is not going to resent you when you tell them no and they're you're not going to resent them when they tell you no because y'all will celebrate the fact that each of you are adults now I'm telling you if like I been you say well
how how how well does that work I've been married for 37 years yeah so it might work some right but we're grown like my wife is not my daughter I'm not her son that's not how we do the thing right so the no permission permission close you have to tell a story about when you didn't ask for permission now if you've been get you've been married for 10 years and getting permission for 11 that cloth might not work for you so he's got two more to share with you guys but let me know in the
comments down below which ones are your biggest ahas ones you love the most this next one's going to address the biggest concern that most people have when they're trying to sell something to somebody else right the concern is like I can't afford that so we're going to jump into my's sixth principle that I can afford this clothes how many of you ever get the objection I can't afford it right okay that's one you have to answer really really early in your presentation you can't wait until they say I can't afford it because if you try
to overcome it then then it feels like arguing right so I call this the I can't afford it close and so what I do is I tell them early on in my presentation I Define what I can't afford it really means so I say some of you have heard people say and and by the way let me even before I say that let me say this one of the best ways for you to use a closeth I probably shouldn't tell you this part I'm really giving you keys to the castles right now so okay but
I'm going to tell you give us the keys my in okay so so so so one of the best ways to teach people something that is going to immediately help you and cost them money is to teach them how it's going to immediately help them and make them money right did y'all pick up what I just said so so instead of me saying instead of me saying um don't tell me you can't afford it say how many of you how many of you ever I can't afford it wave at me and say I okay how
many you'd like to never get that again say me me okay here's what you do and I get it there's only seven of you who don't want to get that anymore I get that okay so so so here's what you do you say I'm going to teach you now how to not have to deal with I can't afford it anymore everybody ready let me hear everybody shout I'm ready I'm ready okay cool so here's how it works um understand that when you talk to people and they say say I can't afford it it never means
they don't have the money here's what it really means I'm going to translate I can't afford it into a language you can understand here it is this is not important enough to me to figure it out I mean think about it how many of you have ever seen something that you want but you didn't have the money for but you figured it out wave at me and say I I right we we we've seen a house we've seen a car we've seen a pair of shoes we've seen a vacation we've seen something we wanted to
buy didn't have the money for it but what we do we figured it out because we know that everything is figureoutable but when it doesn't mean enough to us we don't figure it out so understand that when your clients say your potential clients say to you I can't afford it what they're saying is this isn't important enough to me to figure it out now here's what you got to do after they say that you have to figure out what in your presentation whose presentation everybody tap yourself on the chest say mine you got to figure
out what in your presentation made them come to the conclusion that it's not important enough for them to figure it out and then fix F that and then I can't afford it won't come up anymore does that make sense to everybody say yes and so so watch what happens if if we if I preframe that new belief see people weren't born believing anything so we think well this is what they believe though I can't just tell them they don't believe they they weren't born believing that they adopted it from somewhere you can give them a
new belief that serves them at a higher level and they'll adopt that like in the moment so that's how I overcome I can't afford it before I ever hear I can't afford it so people don't say I can't afford it even if they want to say even if they don't have the money and it's not even important enough for them to figure it out they don't say either one of those right they just don't do it yet I had a lady I seriously I had a lady come to me she said Maran I've been following
you for 12 years and finally I decided to buy your high ticket program back when it was like $25,000 she had been following me for 12 years before she bought anything and the first thing she decides to buy is $225,000 so sometimes I I it's not important enough for me to figure it out if you're really really good the last word in that sentence will be yet all right you guys enjoying these persuasion secret so far if so we gave you four from the last video this is the fourth one's about to Lander that's it's
eight persuasion secrets to help you to sell more stuff online if you really want to sell more stuff online we are doing a live event coming up in the very near future called selling online it's going to teach you over 3 days how to sell more of your products and your services through the internet uh we go through how to create a level 10 offer how to create a presentation a one to many presentation how to build a funnel how to drive insane amounts of traffic it's the best event we do it's 3 days long
if you go to selling online.com or click on link down in the description come get your tickets come hang out with us for 3 days we go really really deep on how to get more people to buy your stuff online it's the best thing in the world but with that said I want to jump over now to principle number eight from myin this is the last persuasion secret is going to teach you guys how to sell more stuff online this is called the upgrade your money close this one is insane it's going to blow your
mind check it out right now and then we come back I got one more cool thing to share with you guys that is going to be probably the coolest of all the things so check it out right now and we'll see you guys in a second this is like a price elasticity and how you overcome price resistance close I call it the upgrade your money close Okay so and here's how it works so I will say to somebody in the audience I said well I'll say look I've got a $100 bill I got a $100
bill is there anybody in this audience who would like to buy this from me for $10 you give me 10 I give you 100 okay cool um so I want to pick somebody raise your hands again I want to pick somebody I want to pick somebody looking for somebody I know it's so hard to see people okay okay so anyway yeah I'm just going to say John Smith I'm not selling it yet so but stay there stay there what is your name Samir Samir Samir so Samir we're going to take Samir y'all so Samir if
I gave if I said you give me 10 I'd give you a 100 right do you like that deal how many of y'all think that's a good deal for Samir say yes okay so what if I say what if I say okay Samir let's let's change the game a little bit let's say you give me 100 I give you a thousand like you give me a 100 like I like start peeling them off right I give you a th right you like that deal do you like that deal how many of y'all think he's making
a good deal y'all yeah okay all right what about this what about you give me a th000 I give you 10,000 you like that better okay so let's play the game a little longer because this is getting kind of tiring um you give me 10,000 I give you 100,000 do you like that deal how many yall think he's making a good decision yes yes okay you give me a 100,000 I'll give you a millon million I mean like write you a check right now clear as the bank let's go do you want that deal you
give me1 Grand I give you a million doll by the way how many yall think he's making a good deal okay how many of you if I said to you you give me $100,000 I give you a million that's a good you you do like you would do it today right okay so so Watch What Happens what I just what if I said to Samir and all of the rest of you I'm only going to do one of those I'm going to give you 100 for 10 1,000 for 100 10,000 for 1,000 100,000 for 10,000
or a million for 100,000 and you can only pick one Samir which one are you going to pick the first one a middle one or the last one the last one how many of y'all first one middle or last can't hear you okay so what did I just do I just taught you how to think like a wealthy person what does that mean poor people ask the wrong questions that's why they get the wrong answers they always ask how much does it cost when they should be asking how much is it worth and so does
it stand to reason I mean watch watch this I want you I want y'all to really think about this now this is this is me teaching you how to close stuff on your presentations does it stand a reason that Russell Brunson has helped 4 something people get no 1900 and something people get two commic Club Awards 400 and something people get two commic Club X Awards and then 40 something people get like two comic Club see I don't even know the letters anymore the bigger one Awards does it stand a reason that he could teach
you how to make a million dollars yes or yes right right and so when I'm doing it I ask people so does it stand a reason that if I've taught this person I have a million dollar day this person I have $100,000 day this person had a $300 day this person had a $900,000 day and a apologize for it not being a million dollar day doesn't stand the reason I could teach you how to make that much in a year right and you and you all you have to do is think about it so now
I've given them a new frame to think about my offer and they're not asking when I make the offer how much does it cost they're asking what how much is it worth because the reality is like if I had not joined Russell's Inner Circle and I'm not trying to pit you on Russell's Inner Circle I'm just using this as an analogy like but it's true but but but if I had not joined Russell's Inner Circle back in 2015 when I was coming back from seven years of like total devastation like if you want to know
that story I've got a video on YouTube that says I've lost I lost Millions like and literally before I came to Russell i' had lost millions of dollars and came to his inner circle and it changed my life forever and I would not be here today I would not be here today so so doesn't it make more sense to spend more to make more by asking a better question than spending less because of how much it cost see it's going to cost you something either way it's going to cost you if you don't buy but
it's going to cost you if you buy the problem is it's going to cost you more if you don't buy it would have cost me all of this we've done over $1 million already this year in Revenue that we would not have done if I had said no to back them what was a $25,000 a $50,000 Inner Circle so anyway that's that's the upgrade your money cloth okay there's four persuasion secrets from myin you got four last week from me that's eight persuasion Secrets I hope you guys enjoyed them but I got one thing that's
going to Trump all that for you guys right now over here and if you enjoyed myON myON is one of my favorite speakers of all time I've had him on the channel a couple times and we have two of the most unique cool fun interviews ever that were death me and golden so if you want to watch either of those interviews there's a link on the end of both of these videos check this out somewhere they're at go watch those videos the interviews I did with them deep going on going into how to create offers
how to sell more stuff and uh they are presentations that will blow your mind so if you love my a little bit uh watch these videos you're going to love myON a lot thanks so much for watching appreciate you guys being part of the channel and check out the next video right now
