How to Use A.I For Lead Generation in 2024

in this video I'm going to show you my top strategies you can use to generate more lead using AI artificial intelligence now ai is going to revolutionize the sales industry and for a lot of people who don't know how to use AI they're going to be left behind they're going to struggle with all the changes that are happening so if you want to make sure that doesn't happen to you and you can actually use this to your advantage well you better stick around because this video is going to cover it all now I want to

give a huge shout out for clay for helping make this video possible but more on them in a second now here's how the world of sales is going to change back in the day especially when I was a sales repare myself working at Oracle one of the biggest challenges we had was that a lot of our salese had to do a lot of administrative work so it's kind of crazy to think that you know we would spend a majority of our day just moving data around for example if we were looking for hospitals and we're

looking for the decision makers at these hospitals we would have to go on LinkedIn find all these different people basically manually find all this data and put it into an Excel sheet because we spent half of our day just doing administrative work we weren't really spending as much time selling so the more time we spend selling the more money we can make the more money we can make the heavier everybody is so here is what's going to change instead of spending half your day or even 80% of your day administrative work especially if you're a

sales development rep where you have to like find all this data AI is here to change the game and so what I kind of want to do is talk about how clay which is our sponsor for this video makes this possible what how ises it work exactly well essentially every company has different lists whether you bought a list or you already have a list or somebody gave you a list or maybe you want to create your own list so you have a list and you have different softwares crms like HubSpot Salesforce and whatnot what's next

is you have to find all the different decision makers how much budget they have company size if they just raise funding so so much data depending on who your ideal customer is right and so what clay allows you to do is you're able to enrich this data using 75 plus enrichment tools to get the best data possible so for example if you want to go after companies who have raised $10 million and above because that's an indicator to show whether whether or not they are a good fit to buy product service you just put the

company names in here and you can autop populate that and it will get you that information very easily or if you want to buy company headcount you know how many employees they have how much revenue they're generating so all these different indicators can actually speed up your process when it comes to doing all this Advent work so you can reach out to the appropriate person and as you get more Nuance you'll figure out what type of person is best for your product and service the more Nuance you get the better your Outreach is going to

become because you're speaking their language you're speaking as if you did some re research on their company and the more personalized outbound messages are especially with code emails the more likely someone is to respond to you now we can actually take this a layer deeper which is adding Your Personal Touch so in the traditional days when you did all this work and you finally got all the people you want to reach out to you have to write an email individually to each person to personalize it right what if you want to give marketing advice to

them or you want to talk about a problem that you have and how you're going to solve it right or something very custom the more personal it is the more likely they are to respond because it feels like like you're connecting with another human being here's the crazy part AI is able to kind of replace that time that you have to spend thinking about like okay like what can I do how do I make it personal and you can actually just prompt AI to do the work for you which is crazy right because normally if

you were to write that email by yourself you would have to sit down spend 20 minutes thinking about like H I need to think of organic marketing PL for this company but now because the clay has all this data they're able to use that data to write things for you that have higher success of response you're able to just do it really really fast and you can basically automate this out meaning if you have a list of like 50 people you want to do this for you can just change those two little things and AI

will actually do the personalization for you now that's amazing because how much time are you going to save because of this right literally hours of your time per day not only that but perhaps you're not the best copywriter you're not the best emailer perhaps this might actually be much more effective when it comes to increasing your response rate because it's taking all this data taking all the best cold emails all the best writing putting it together and writing it for you and if it's not good enough you can keep prompting it and changing a little

bit so that it actually reaches the standard that you would want to add before you actually send it out now the question remains will AI replace human beings I don't think so you know being in a sales game for a long time and being doing sales myself AI is never going to completely replace a human being now it might replace certain jobs it might replace certain things you do throughout the day but it's not going to completely replace a person because people still want to talk to somebody on the phone or meet them in person

however it's going to save you a lot of time in that it can do the personal iation for you it can find the data for you it can populate your your sheets for you with very valuable information that you can use later on to write a personalized code email or whatever the case is so it's just going to save you a lot of time so anybody you know coming in in sales you might be a sales development R Business Development rep whatever the case you're going to want to use AI because this is where the

future is and this is where your competition is heading as well everybody else is going to be using it they're all going to save time they're all going to blast these emails to everyone trying to get higher response rate and so the bar of what a code email needs to be it's going to get higher and higher and higher because people are going to get so personalized that it just speaks to them it really reminds me of like advertising days like Facebook ads YouTube ads because now you're able to get data on people and create

a very specific targeted ad for that specific person that likes certain things so that the chances of that person converting to a customer are much higher now we're doing it in the sales world with AI and we're just kind of making B2B sales more personalized using this enriched data if you're in sales and you do BD every single day and you are reaching out to people you definitely need to use AI because it's one of those things where if you don't keep up with the times you're going to get left behind especially if you're doing

a lot of code outbound this is where the world is going if you're interested in learning more about how you can do this for yourself we have a link in the description to check out clay one of the top companies when it comes to enriching your data using Ai and helping you write your outbound messages with AI so you definitely want to check that out and if you enjoy this video make sure to give it a like subscribe turn on notifications and I'm going to see you in the next one