hey everybody Welcome Back how can small business use AI today I'm going to tell you about seven ways that small business can use AI today now small businesses face real immense challenges today everything from stiff competition to limited resources but artificial intelligence is bringing new ways and new opportunities to level the playing field through smarter branding marketing and overall strategy so AI tools can now analyze market trends and consumer behavior and suggest marketing strategies for you and this means as a small business you can make datadriven decisions about your business rather than just guessing about
what the right thing to do is so let's explore seven ways that even the smallest business can utilize AI to build awareness connect with customers and grow into new markets but first of all I want to give a special shout out and thanks to high level for sponsoring this video all right number one content creation cont content creation is where AI really shines and it's a godsend for small businesses that need to get into the content game but have limited resources to do so for Content creation tools like Claude and Bard and Gemini and chat
GPT and mistrial large can help generate initial drafts they can suggest topics based on trending keywords they can create long form articles and posts and they can even give you the best title that's going to return the best engagement but AI isn't perfect you have to do some facts checking because AI does make mistakes and also do a bit of rewriting for quality control to be sure you infuse your AI generated pieces with your Brand's unique voice and an appropriate personality all right number two social media GameChanger social media presents a massive opportunity for customer
engagement for small business but it also requires constantly creating content and monitoring conversations across networks in social media AI driven analytics tools can track engagement suggest the best times to post and even identify your most influential followers this means more targeted and effective social media strategies and you can also use it to Benchmark your social media efforts against your competition to recommend new types of video or imagery or copy that's going to return even greater views and shares and follows for you now one great tool to do this is Sprout social it's an intelligent social
media management platform that analyzes audience demographics engagement rates optimal posting times and even gives you competitor comparisons it provides recommendations to improve your social strategy it's an amazing tool there's another tool called HootSuite you might have heard of that one it's an all-in-one social media manager with Autos scheduling audience insights content analytics all powered by Ai and it offers recommendations to increase reach and conversion for each social network that you post on another great tool is Buzz Sumo Buzz Sumo is an AI fuel Discovery and monitoring tool to help you uncover social sharing Trends and
personalized content ideas based on influential and viral existing posts in any Niche and it's ideal for maximizing the impact of your blog and your social content number three is email marketing personalization email marketing remains one of the highest returning channels for small business yet effectively personalizing messages at scale be really tough new AI email suites get to know each subscriber through past engagement tracking while also segmenting your customers into lookalike groups that are most likely to share interests or they share purchase intent signals with each other and from there AI subjects every subscriber to the
optimal send time message tone email length and product recommendations that are tailored just to them this drives dramatically higher open and click rates and directly impacts cust customer lifetime value I tell you even modes size email lists of a few thousand people can benefit from 20 to 40% greater email Revenue thanks to AI powered personalization and in my opinion here's the best AI driven all-in-one email marketing tool it's called highle high level is an all-in-one software that combines CRM email marketing landing pages contracts proposals SMS marketing and even more with builtin automation that's powered by
AI here are just some of the ways that high level enables Aid driven personalization and marketing it includes things like Dynamic email content and SMS messages that are personalized for every subscriber based on their interests and their engagement history it also gives you automated workflows that send subscribers tailored messages and offers over customized time frames High LEL also offers AI optimized landing pages and AD creation that are all based on high- performing elements that are identified from your previous campaigns it also does lead scoring and routing using machine learning to identify sales qualified prospects high
levels automation allows small teams to achieve really great results without straining your limited resources so I want you to go to the description of the video and click on the affiliate link which is got a special offer attached that's going to give you a free trial with absolutely no risk so I want you to check out high level today now number four leveraging consumer insights understanding competitive product offerings their pricing their campaigns and their search approaches is really useful but it's also Super Time intensive to gather and lots of small businesses have no idea where
to start on this so new insights in competitor tracking software Solutions leverage AI to automatically mine numerous data sources on key competitors in your space and at a glance you can see the latest marketing incentives the SEO tactics the ad spend levels the buyer feedback and also more important information than that that your business can make decisions on without constantly doing manual research here are some AI tools that you can use to leverage competitor insights the first one is semrush semrush is a digital marketing Suite that features Aid driven competitor analysis to track your competition's
organic and Page search efforts their top performing keywords their backlinks their social visibility their PID ad history and even more small businesses can get really powerful data to shape their strategy from semrush another one is spyfu spyfu utilizes AI to automatically surface valuable data on competitor keywords payperclick ads organic ratings backlinks website changes and search optimization strategies small businesses can reverse engineer what's working for their competitors so they can do it even better another great tool is continentino this a AI sales intelligence platform delivers actionable Intel On Target accounts new Cycles their trigger events contacts
their or charts the Technologies they're using and other signals that help small businesses pitch their sales products at the right time in an informed matter for really improved conversions now these are all monthly subscription-based tools with pricing that scaled for small businesses so you can leverage them to get robust competitor data that only AI automation can efficiently get for you and it democratizes marketing intelligence gathering so small Brands can really punch above their weight number five is getting found locally ranking for local search results is really vital for any small business but optimizing your Google
my business listing with good content is really timec consuming and new AI tools automatically publish posts respond to reviews and update listings and analyze metrics for your location pages they help you stand out amongst the pack and your competitors by building recognition and conversions in your geographic area now local SEO saves tons of hours weekly and I want you to check out Mo local it's a great tool for this now Mo local is a really great tool for improving your local SEO it's a robust search engine management platform that leverages machine learning to optimize Google
my business listings for maximum of visibility for you locally and it has key features like automated data aggregation from local directories and business databases to keep all listing details consistent and error-free it also has intelligent listing distribution to push outdated business information out to 100 plus national and local databases Moz local makes hands-off local SEO easy so smaller Brands can focus time on customers rather than listings is artificial intelligence handles the heavy lifting to drive more nearby customer conversions by by optimizing your ability to be found locally all right number six using chatbots for customer
engagement today people expect instantaneous personalized interactions but most small businesses can't provide 247 call center support or immediate SMS messaging or text replies now chatbots have come a very long way in the last year and I know they have a bad R but if you use them right and feed them with the right data and info they can mean the difference between a sale and a prospect leaving frust intelligent chat Bots offer Solution by answering common questions routing inquiries and Gathering helpful customer data like purchase history and communication preferences and they engage visitors instantly in
your website and across messaging apps at any hour for a fraction of human support costs and the seventh way that small businesses can use AI is turning browsers into buyers now on average only 2 to 3% of website visitors convert into paying customers for small small business and lifting this number requires understanding each visitor's needs and steering them towards best products and services an AI visitor Behavior Analysis can track browsing clicks geolocation and other engagement signals in real time to build Anonymous customer profiles and you can instantly identify topics and products resonating with your visitors
to improve your on-site search your website recommendations and also your calls to action the reason results of using AI for this often double or even triple conversions and there are two specific AI software tools that small businesses can use to turn website visitors into buyers and the first one is insta page insta page is an AI assistant that provides live website visitor recordings and heat maps to identify High opportunity user paths and roadblocks and then the AI makes specific page and copy recommendations to optimize conversion bottlenecks and the second tool I want to recommend is
usermind this is a customer Journey analytics platform that builds machine learning models to predict what website visitors are most sales qualified on their behavioral signals the AI then triggers tailored push notifications and messaging to guide high-scoring prospects into conversion funnels both instapage and usermind amp up the possibilities for small business they analyze and Implement personalization for anonymous traffic that now makes it data driven instead of guesswork and is always going to lift conversion rates now today the opportunities for small business is increasingly bright thanks to AI it once was only for really big corporations to
use Ai and now that playing field is really getting leveled for small business by being the first in your field to welcome AI Solutions you can gain a real early advantage over competition who fail to adopt and to adapt these new technologies you want to work smarter not only harder in order to set your brand up for long-term success every small commitment that you make to AI capabilities today leads to more outsize returns tomorrow so that's just some of the ways that small business can use Ai and there are more hitting the market every day
now if you want to stay up toate on all the developments for Branding and marketing for small business hit the Subscribe button bang that notifications Bell and also if you're interested in a really amazing all-in-one SAS tool to leverage AI for small business check out highle it's an amazing CRM platform and there's a link in the description below that's going to get you a free trial with absolutely no risk so check out High LEL and with that thanks again for watching see you next [Music] time
