hi let's talk about display ads on mobile devices people spend a lot of time on mobiles these days so it's important to think through how your display ads work on their devices display advertising can help you achieve a lot of different goals like finding new customers or building a brand name no matter what you're trying to do mobile is going to be a really important part of your display advertising approach display advertisements are all about capturing the attention of people browsing content online that holds true in the mobile world as well but there are a
few important differences to consider let's start with size I mean think about all the different types of mobile devices out there you've got smart phones large and small tablets phablets and smartwatches and who knows what new devices will be popular in a year or two with so many different devices being used it's safe to say that a one-size-fits-all approach to display ads isn't going to work I mean just think about it you might have an ad that is super engaging on a tablet but is oversized or awkward on a smaller mobile or an ad that's
perfect for a mobile but doesn't capture the attention of a tablet user so if you want your display ads to be successful on mobile you're going to need to experiment a bit try to find the right combination of ad formats to fit the devices your audience are using this will give you a really good opportunity to dramatically increase the reach of your display campaigns and here's the great news if you're using the Google ads platform to run your ads you can use the free Google Ad Gallery to quickly create professional-looking display ads in all shapes
and sizes just like normal display ad campaigns mobile display campaigns can be targeted to the audiences you're trying to reach based on their interests that's true whether you're using ads or other mobile advertising networks like in Moby for example if you're a plumber you might target people who are looking at websites that review plumbing services what's unique about the mobile world is you're not limited to showing your ads on websites you can go a step further and show your ads on mobile apps as well apps have become a huge part of how people spend time
on their mobiles so it's more important than ever to include mobile apps in your display ad approach if this seems complicated don't worry we're going to take you through now remember our plumbing example we showed you how your mobile display ads might target websites that offer reviews right well it's quite similar with apps you can target specific apps that are relevant to your plumbing business perhaps ones that provide reviews how to information or DIY content so when people are using those kinds of apps your ads can appear by including apps in your mobile display approach
you can reach even more potential customers let's do a recap display ads on mobile are evolving rapidly as new technologies reshape the landscape there are multiple mobile ad networks that you can use such as Google ads or in mobi now display strategy that doesn't include mobile is incomplete because mobile is such a huge part of people's lives and a mobile display strategy that doesn't include apps is also incomplete for exactly the same reason fortunately it's easy to experiment with different ad formats and targeting options so that you can find the best way that works for
you
