Session 3 : The Wedding Business

Participating in that I am you know involved into great welcome Isa really happy to have you and glad you made the decision this morning I think this morning must have been something really for you to just take the decision and join in welcome absolutely great thank you an is also with us we can great so anushri sir hi welcome good morning uh We just wanted uh you to introduce to everyone so that everyone knows you and yeah then we take on to the class um my name is anushri I'm coming from Kerala and I'm uh

doing my degree in BBA currently I'm doing degree um why I choose uh wedding to be a wedding planner I just like to do uh becoming my wedding planner I would just like to do business start a business in wedding planning that's why well welcome welcome Anri really happy To have you here and I hope you will do your business really well we'll teach you how to do that first let's learn something I think uh we've missed on speaking to Mahi uh that's the only one who's left hello sir this is mahi uh mahi Mah

Mah Mah where are you okay sweet spin hi Mahi welcome hi sir this is mahi uh I am from japur Rajasthan and uh my background sectors is it uh just like before this I was Hired from the caller private limited as a sap develop developer and um actually uh my relatives are in this business already so that Glamour and all of the things like uh catch me up at the same same time so I'm just uh trying to switch this stream from sap to Shadi yes sap to shti lovely welcome Mahi you're based of jaur

right yes and you are an IT software uh graduate or an engineer engineer welcome engineer Thank you thank you and um sunmit has something to say sunmit hi uh so this is also my first time okay lovely welcome samit can we Mark some me sweetie tell me tell me uh so actually uh I owned a restaurant and I recently started my own lawn marriage wedding wedding venue uh and I think from December till now around there were around 30 weddings here and I was fascinated by The type of decorations type of things the the designing

and all part and actually I started I complet even I did few of those weddings but they were not up to that potential because I didn't had any knowledge or any background in this so that's why actually I joined the classes well welcome sunmit I would be really happy if you could keep your camera on so every every body knows what sunmit looks like and also it gives a personal touch to discussions and Conversations um well congratulations on understanding the potential firstly and um from restaurants to catering to doing designs I've I've known a lot

of people who have done this and successfully managing it well so yeah great happy to have you thank you sir niharika Nishka sorry Nishka you have them something to say hello sir hello every everyone this is not my first lecture but my introduction was pending so here I am I'm Nika shetti from Mumbai I have pursued my bachelor's in mass media and um currently I'm having my own event management firm which I'm running with my partner Mohammad and uh the name of the firm is snowball events and I'm here in the wedding school to know

more about the scope where we can improve myself or improve ourself and cater our clients better and in a professional manner nice welcome uh Nishka you said your event company's name is Noble events Snowball snowball events snowball nice great thank you welcome Nishka I'm sure we'll be able to get you what you want in the process of learning and yeah I'm going to now by uh um this uh entire session guys is going to be all about numbers and understanding what the business of uh weddings is all about okay how does it operate what happens

I'm going to give a background to uh for your understanding Um I who was the designer I just spoke to the wedding stylist Isha okay Isha ananka was a wedding stylist correct um do you know what a wedding stylist is guys anyone raise your hand unmute and just tell me what is a wedding stylist apart from Isa okay if no one's going to say that and I'm going to pick people uh to speak Priyanka Singh tell me what is the wedding stylist it's okay if you don't know us You can just unmute and say I

don't know there is no points for knowing not knowing not aware okay alpes do you know what is wedding stylist no sir great um purvi do you know what is wedding stylist uh I'm guessing they are the one who chose the outfits for the bride and groom and S them perfect a person who chooses outfits of Bride and grooms yes it doesn't stop there they choose for parents they Choose for sisters they choose for brothers they choose for Uncle they choose for Auntie depending on the theme it is not just clothing it further gets into

what is the jewelry what is the accessory what is the Footwear what is the bag what is the belt and maybe what kind of even perfume goes along with the clothing and the theme that you're choosing you know how much does a wedding stylist the last wedding stylist I worked with did we Pay we paid for a two-day wedding and to handle four or five of them we paid some 9 and a half 10 lakh Rupees this is what a wedding stylist is taking away home do you understand what kind of opportunity you have I'm

not sure if you really know this but I'm going to explain to you the kind of opportunities you are going to get into while you will be doing this okay I'm just uh setting Up my screens so okay there we are there we are so bear with me while I'm adjusting and we start guys the business of weddings before we start the business of weddings I'm just going to reintroduce myself uh Nishka do you have something to ask you have a hands raised so if you have then I'll take the question before I start okay

no um are you guys able to see the screen or do you want sweetie to unpin me and unpotentiated Great so I'm him KH uh founder of swaha and wedding school and uh wet jobs and W destinations and noty companies so these are the couple of companies that we do uh work on and weddings has been the Forte how and what got me into the business of weddings uh initial College days um I was excited to make films and uh I was really wanting to get into the films I had a subject called film making

while I was studying mascom um but uh when I applied for Um nid right nid ni ni something so I even forgotten about that now so when I applied out of 48 seats there was only one seat that was open category rest everything was was for reservation so I definitely did not make it there and whistling Woods was the new course that I started which was 17 18 lakh rupees then a course which we couldn't afford and um emdi which is event Management Institute who had just begun me and five six friends of mine went

and um um Joined the course which is uh start which was started by Deepak Chri who is now a very very dear friend and a family friend to us and we started one company while we were in college called transfers events and did social evenings and nights club nights uh Valentine's uh nights you know those kind of college parties which led my interest into events now when we start into events uh time there were only seven eight companies which were doing events and Which I knew about which is witcraft which is 360° which is Pep

which is Encompass Fountain Head is I hope those who can uh Hindi is also comfortable right as a English kind of a conversation guys if anyone has any problem with me speaking Hindi please raise hands and tell me and I'll take no offense to it uh so um okay na Hindi is a challenge okay then no problem sorry I don't know Hindi sorry for that no problem so uh while I was Applying for all these uh in these organizations U it was a blind fire shooting in the dark uh just email them for resume with

resumes and resumes were not flashing everybody's everybody goes through the phase of College events and I'm sure all of you must have been a keen College Enthusiast who must have done some played some role in college Fest uh so did I uh luckily I got a job at Ambi Valley City which is uh in Lonavla Mumbai near Mumbai which was a destination uh sort of a resort which was spread over 10,000 acres now that was an opportunity which I think uh fell into my lab and I have worked with everybody every event company every uh

wedding planner then who came to that Resort as wanting to do events and uh because there was it was such a huge Resort nobody understood how to do events over there and we mastered the art okay wedding plan and Concept and then there was the opportunity apart from luxury events be it BMW be por be Louis Von Dior Boeing um name the automobile sector name the banking sector name the construction sector all sectors have come and done events over there and I have been a part with the event management company or with the clients directly

doing these luxury events and then weddings started slowly steadily weddings became such a big Thing thing that I we did not understand that how did this business even start into destination so massively there were hardly any wedding planners and six years I've given my time to that uh company and then we decided to start swaha and I think we were one of the first movers and that has led us to doing lot of crazy creative work and um then we landed up into creating a course to educate and get you get all the students to

a right direction because we Saw there was a vacuum when we talk about uh that's that was about me guys if you have any questions I'm happy to take questions later for you to understand me uh better I want to want throw this question to everyone three of them could answer how big is the wedding industry when we talk talk about it in numbers and I'm sure you guys have read about it somewhere or the other right what is it does anyone can throw me a number 50 Billions 50 billion said anle yeah anyone else

and growing okay now what are you talking about 50 billion what is it so uh so wedding industry comprises a lot of elements Decor wedding planner venue jewelry style understood so everybody the whole industry whole industry whole industry where so it's this is I think Global uh 50 billion what we're doing right now and I think India is the biggest wedding Destination okay that is growing super not really about the statistics of India great anyone has any other views or opinions U that aligns with anur or or is otherwise H anyone come on thr anyone

knows anything more apart from I would just say um there is not fixed number that I would add to it because it's ever growing and changing so like you know back in the day like pre previously all The weddings used to be pretty massive I'm also seeing a different Trend where people are now going for more intimate style more small on so I kind of think that it's a very large scale it can be large scale it could be small scale so it just there's no fixed number that I would attach to it okay great

so there is a number there is a survey that keeps happening every 3 years four years and uh there is a report that throws numbers uh anur how much of a close you might be About the global number you are very very far away guys we're talking about 220 billion doar internationally and we're talking about $70 billion only for India do you understand what is the mammoth of $70,000 billion $70 billion wow let's do this exercise $70 billion how much is it in NR take to comments uh section and throw throw your answers Google use

pleas like four five lakhs cores well One sorry one cores probably okay no that's not the answer but I like I think 220 million would be close to market capitalization of mesar Industry quite there yeah why not yeah about 13 one 1 trillion uh okay what is a one trilon correct billion is 100 crores trillion is thousand crores yeah okay so I think you're larger than that uh probably This is the number can someone read out this number to me I think it's 588,000 CRS 588 5 not, 5 lak 88,000 no she's right in what

she's also saying 588,000 and 5 lakhs yeah so yes it is 588,000 or 5 lakh 88,000 crores in in INR uh to be precise okay now let's say if we have to be a part of 1% of this what is it 1% so we remove this right two zeros we Remove so that's how much 5,000% 588 crores 0 it is still 58 crores 0 z z it is still five what is the part of the business that you want to be in you have to figure out and identify that for yourself that in such a

in such massive opportunity of numbers where is it that You want to be in okay now when we see this number take is may say I'll show you the bipoc where you will know you are not connected Anywhere But Where you connected is total number of weddings that happened in India I'm talking in India globally but Indians is around 10 million which is 1 CR 80 lakhs to one CR people get married every year what are the kind of cliental that you are looking for kashish if you want to tell me what Is the kind

of clientele you're looking for Meha kashish you're looking for yeah go ahead uh so hey Mana what I uh believe this uh you know there there would be scope only if we look at up at the h& client you're right why have you joined the course not for a local banquet wedding you're looking for uh learning the destinations and the hni market weddings right that's what everybody has aspir to learn and start somewhere to Reach there correct yeah hni Market what you're talking about the hni market how much is that market do you guys know

what is the wealthy Market Market of the world it is 1% that if I may ask what what is an hni Market hni means High net worth individuals okay all the people who pay 30% tax and above who live into the A+ economic Segment uh of of of Life are the hni who have got the money to spend so hni Market in this world is for 1% all the luxury Brands all the hotels in the world all the uh Cinema houses this is all for hnis right so who is enjoying the Wess of luxur of

the offerings from the market it is the 1% now what is the 1% of our country someone wants to tell me India is 1.4 billion 140 crores 14 let's understand what is a 1% of 10 million one CR 10 lakhs 10 lakhs do you agree guys one lakh one lakh lakh one lakh that's right is one lakh now one lakh people are above are in the 1% segment let's see one lakh 1% how much is 1% or one lakh 1,000 one lakh 1% 10,000 no no no you right it's 1,000 1,0000 1,00 awesome are there

1,000 wedding planners in the country I think I'm not than that maybe no there are not there is there are no 1,000 wedding planners are not there who can cater to hni destination weddings they're not there correct so this is where the opportunity comes into we are only Talking about India and Indians globally one out of every Four Weddings that happen in the world is an Indian wedding do you understand that one out of every Four Weddings that happen in the world is an Indian wedding so you will be joining the band wagon of trying

to connect with these 10,000 rich people if you are an entrepreneur and if you're not an entrepreneur then these are the kind of Agents es you will work With who are talking to these kind of people now where are these people who want to get married and uh and and you would want to know who are these people they are these people who go to Mercedes showroom there are these people who go to the Dior or the Louis Von shops these are those people who go to the Rolex shops these are those people who go

to anything that is luxury right guys now is it difficult to find in your City how many rich people live like Bombay may I can get you a list of the rich in less than 1 hour every city has got more than 100 rich people who stay and they do a lot of events target audience Target marketing is what I will also be telling you and teaching you how do you attack and know them and as big as that number is as big the opportunity is as well uh further indulging into understanding the breakup of

how these uh numbers are where all 7 Billion $78 billion is spent in us do you really think us is the biggest market for weddings no I never think why do you think this uh us is the biggest uh number has the biggest number someone give me a rational yes I think a because it is a capitalist uh country and the expense of actually conducting a wedding overall in the United States is much higher than any other part of the world and because it's A big country okay I hear you but that's not really a

valid one okay Indian yeah go for it B you saying us has a lot of Rich immigrants are basically people from Multicultural that's why they have a lot of money to spend yes definitely they have the maximum number of billionaires in the world point is Right then anyone else mostly our Indians spend more money on weddings sir they are very passion about traditions and all oh Americans no sir not Americans in America our Indians of course of course but that Indians in America is as low percentage as what 5% or 6% it's it's a small

number there's so they all to spend the money for entertainment by by my knowledge okay I I may not completely Agree to it but okay okay there is anyone else wants to take a at it yes sir me K yes I feel and what I have observed is that they cherish uh the Indian way of Celebration and culture more than uh what we Indians do you are mistaken it's not just Indian way of weddings this is we're talking about global wedd that could be one reason we're talking Global Weddings But Jews are also getting married

there There are Christians and Catholics and Roman Catholics and islamics everyone yes Isa I see feel that the professionals who are working in uh the American Wedding industry they are charging maybe much hard I mean the cost of uh I would I'm just repeating what I said earlier but I feel that the cost of uh actually conducting a wedding in the United States is higher in terms of uh procuring even uh the big things that one has to organize or the smaller Ones the big professionals like maybe a good designer or a planner or a

Decor company for that matter no that's that's that's not really the answer um I I'll come to the answer guys you know um there are two factors to it okay India R runs on two economy one is a paper economy and one there's a parall economy of uh of of of cash economy which government is trying to eradicate and say get everything on paper so cash economy Recorded so that's why we don't have the real numbers ever right everyone wants to save tax and want to spend in cash so India is always number two when

it comes to uh on paper because a it's not recorded of what has been spent secondly in weddings there are there are multiple things that you spend on the highest that you spend on is Jewell the second highest you spend on is clothing you know us and America America at Large some 70 80 years back made up a campaign and that campaign catapult the uh industry for weddings and the reason for getting weddings and the numbers globally you know what campaign is that that campaign is called diamonds of forever right so they made giving diamonds

for uh for engagements very fashionable okay and that is what led to People spending at least 3 three months of salary only on buying the diamond ring to propose which is what is the majority of money goes into and that's That's Why Us is also the highest spender and uh buyers of diamond and because of which the weddings have become the biggest Market 35% of you know billables are jewelry but when it comes to India people take loans for getting married if you are earning 15 lakh rupees a year that's your salary But the father

will take a loan of 30 lakh rupes and paid over 10 years want to do my daughter's wedding at best a family starts saving for wedding the day they have a son or a child born or a daughter born and that's Indians for you they will spend as much and more and uh will'll ensure that it is always Beyond capacity I have always seen when clients come to us they say listen I've got a ,000 to spend for a wedding it's never stuck $2,000 it has Always gone to $2,500 to $3,000 which jumps up their

budgets to two and a half to three times and hence us is the largest market but when it comes to weddings India market make it very very clear and anyone who talks about it please let them know that's is only because of the diamonds that us is a large Market otherwise it is India who is uh you know spending on uh weddings these are the other countries yes n uh sir compare with here they are just Spending money only for the diment other than the they I never seen that much jewelry like but India we

we put lot of jewells because if you take groom and bride also like 100,000 s is very normal range now so compar this that should be that um amount should be uh higher compared with uh here that I don't know how it is uh no see what happens is yes you're right when it comes to gold and other things India is uh definitely depending high on uh Jewellry but again recorded numbers versus non-recorded numbers got it yeah so that's the problem of India recorded numbers are too low compared to our Us's recorded numbers yes yeah

but right now I hear even though 101 sering is normal because previously it was people always think 10 sering and F is very high but normal now people always thinking 101 2011 last 15 years that stale of that what I say the Everything Has Changed when I Got married 2010 the way of marriage is very simple because call someone but now not like that everyone even small family and middle family everyone wants to do the marriage like uh Bollywood style Hollywood style no Dava let me tell you you got married in 2010 I got married

in 2011 and for me 2011 was a five function with five different venues with five different set of dancing parties so yeah nothing then also it was the same it's and now also it is the same weddings in India has not changed let me tell you the families who have got money the only place that they can showcase that listen I can I have the money to spend is weddings yes yeah yes otherwise apart from that there is nowhere that they can actually show off saying that listen I am so well to do what did

thees do right they just used a fraction of their money to show listen this is what I am all about yes I'm so glad that they did what they did because everybody's got uh There's so many people who got involved got paid and so much of them have made money which is nice yes that's good yeah yeah this is the breakup in India of what people look like in terms of spending you can definitely screenshot it and keep it uh Gone on the days of writing so but uh this is for your understanding that jewelry

always takes away the highest uh number and followed by it has to be your clothing and uh your uh gifts and favors so that's what It is uh very very interestingly hotels Decor entertainment artist even social media has become a trend everybody uh you know has got people who are shooting that's a new business if you are not aware that there are companies who come only to shoot reels they come they shoot reels they put it upload it on the day on the same time and move on uh so the pressure on uh Photographers and

videographers have got reduced for all those who say photo video they're happy with the reals and instant photos on Instagram because that's where the couples want you know Instagram and real photographs come much later which nobody's interested I don't know n even if you have seen your wedding album of photographs have you I have no I never seen my album and my video after I got married because I was in Chennai for Only 10 days after I got married I just immediately after 10 days I moved here so I was not able to chance to

get my videos phot anyone else who's married and has actually sat and seen their photos and videos you have Priyanka well very nice good for you yeah I saw but I received them like one like one year later exactly I think yeah t to our kids yeah Lovely this is again for your understanding after food and grocery weddings come at second number in India you know why weddings come in second numberi somewhere the April the jewelry and everything gets combined it'sing planning the money is going across in all the above segments become a part of

wedding segment so it's very convenient to say that wedding business is very big but the jewelry the clothing the Furnitures The travel everything gets combined but yes it is uh what it is uh research have been uh you know started uh coming up for uh this factor for people to involve and and and explore the opportunity of weddings one more one more fact about weddings you know if I have to tell you is in the world of uh stress you know uh which is events as uh business is the fourth most stressful job in the

world you know which is the first One yeah go ahead Isa pilot I guess sorry pilots pilots no no no no I I got I uh figured the wrong answer I don't think uh it's a stressful job but uh if we talk about the stress the most stressful course the most stressful course is architecture if is what I read but it's not the most stressful job sorry is it a doctor uh doctors yes do come into uh stressful job but they are positioned at Number two or number three number one is firefighters number two is

Army yeah number three is doctors or reverse doctor army army doctors number fourth is event manager for the uncertainty of the nature of the business but if you love taking stress then yeah you will definitely make more money than the doctor maybe sometimes so yeah that's how it Is do you guys want to tell me why is there an acceptability today when we say acceptability of weddings universally means today what is happening is today there are countries that are inviting us to say that why don't you come to me and do weddings at my place

there are hotels who are coming and telling us why don't you come to my hotel and do the weddings there are cities who are inviting us and saying why don't you come to my city and do Weddings as a wedding planner let me tell you in the last 14 years I must have paid only five times to stay in a five star hotel as a holiday rest all of the times whenever I travel people know or or hoteliers know that we are traveling they will come invite us and say listen stay at my hotel I

will give you this stay at my place everybody wants a wedding planner or a wedding designer to come and experience their Hospitality because beddings is nothing But a word of mouth approach this word of mouth approach gives them the benefit of carrying ambassadors hence the universe who are looking for weddings invite wedding planners invite designers invite influencers invite Bollywood actors to come and experience their hospitality and go out there and T so today if there is a Bollywood wedding that has to happen in Let's say Abu Dhabi I can promise you that the entire wedding

can be done free of cost abudhabi government might land up saying that listen wait I will pay for the wedding why is that so because yeah I can yeah yeah so uh basically uh what you're saying is when somebody's sponsoring the entire event it's uh they're not doing any social work but it's obviously Generating them more business so for example if you are doing a destination wedding getting 200 people or maybe some x amount of people to the destination then because of your wedding there will be um lot of people who will be revisiting the

country again which is generating more revenue for the country again it is also it will uh probably uh bring in more employment because uh the market over there will also increase and more and more people will be employed so This will also increase the uh you know economy of the particular country you're right absolutely what they're not they're spending from their marketing budget Hilton let me give you an example calls me every three months and forget in cost if you're ready to give it free I will uh then speak to someone they're like yeah you

get me the Bollywood you get me the names I will maybe I'll be able to swing a free Wedding for you so that's the kind of you know uh accept is there because um I'll give you an example you know if you see um who got married at the six sense Barra Katrina and Vicki got married over there which is in Rajasthan okay that property has blown off after a wedding there if you see uh Bollywood movie which one is that dipika and ranir ranir javani jaani Udas udas they used to charge 50 60,000 Rupees

a night now they're charging 1.25 lakhs a night INR that's the kind of power that Bollywood has even after that rocki Rani the suya gka the the the hotel what does IFA do you know when IFA goes to other countries the country pays them 25 30 crores to Bringing IA over here because it just it just blows up the tourism when we do a wedding at International destination what happens is the clients Pay for one part of the wedding if the client lands up paying let's say ,000 per person on a spend the guest who

comes into the city lands up spending $1,000 extra for himself and that is what the tourism board wants they want to understand K boss you are spending this kind of amount if you're spending five let's say you're spending a million dollars at my city or half a million dollar in my City when the guests come into the city they Will spend another half a million dollars they will get footfalls there is revenue in Visa in taxi in souvenirs in uh you know theme parks in clothing shopping in uh food restaurants and experiences when people travel

internationally they don't just travel for 20% 25% of them travel for don't travel just for the two or three 3 days of wedding they extend their plans they go for extended holidays today if you do a wedding in Thailand do you think You'll just go there for 3 days and come back you as wedding planners we as wedding planners extend 2 three days because let's say let's just chill and come so that's what the government is looking for which is what's getting more people to spend to their country last year Abu Dhabi had a footfall

of 40,000 people who just came for weddings that's the kind of number 40,000 footfall which of course includes teams and photographers and Makeup artists and everything but then 40,000 divided by let's say 500 people a wedding how many weddings are we talking about or 400 people are wedding we talking about what thousand weddings is that right no 400 weddings what is it 40,000 divided by 4 40000 which is a big number guys yeah and we are able to do only what two three weddings a year over there who is doing The rest of them you

guys have to think in that manner ke B there's always business out there in the market there is always uh opportunity uh for you to grab is there any questions that you have in terms of understanding so far um I I just wanted to understand I I think from what we just discussed there is opportunity even for unpopular people like if you know we reach out to some unpopular destinations and promise them To provide content and you know just highlight their wedding on our wedding pages and everything we might be able to get some business

like I understand we talk about Bollywood actors and everything but even if we reach out to some other popular destinations like which are not too popular right now we might be able to get some collaborations there like there's some un right there you're absolutely right let me give you an Example 10 years back okay um we around 20 wedding planner friends were invited to a city called antalia have you guys heard about this how many of you have heard about analia is it in Turkey that's right yeah okay how many of you have not heard

about analia H even I had not heard about analia until then of course I knew tury I knew istan but analia nothing that we knew about it we came to know that Analia is a city where there is sunshine 300 days a year there are highest number of uh beaches which is uh blue flag which is a rating of the kind of beaches safe beaches that are there and there are Resorts that has a price point of $75 to $200 EUR per overnight and it includes liquor at any restaurant any places it includes food at

all the uh restaurants over there it includes mini bar for 4 hours in Midnight it includes room Service which is called an allinclusive concept we had never heard about this allinclusive concept but these 20 wedding planners that were being invited went there saw an experience for seven is what is Istanbul and what is uh antalia and when we came back that City started doing more than 20 weddings a year it was Shar out of Word of Mouth that people saw the space social media had just started people started posting on internet with 20 people posting

the Outreach was more than 70,000 80,000 people and that country slowly steadily became one of the most popular destinations for wedd a also because it is just 6 hours from India what you need to see is logistics as well how far is the distance there's a lot of weddings happening in Bali you know who are these These are people from Australia and New Zealand who want to go and do weddings in Bali because a the the uh hotels are cheaper the hospitality is great and you Can get all kind of foods you know to experience

there's a lot of wedding that happens in Thailand from India you know India exports roughly 400 weddings to Thailand how because a the connectivity is there two it is cheap Thailand is cheaper than doing weddings in India if you have to take 200 people to Thailand and come back the kind of budget that you'll spend in Thailand will be cheaper than the budget that you spend in jaur or Udur or jpur today or even for the matter of fact in Goa in a five star hotel so Indians will travel anywhere where they good get good

opportunity for uh weddings also the other problem is that there are so many weddings that India is unable to Handle by themselves there are only that many hotels how many hotels are there in jaur today someone from jaur Isha you're from jaur uh no I'm from air but yeah sorry yeah but I have A rough idea of the uh prominent ones I don't know the total number but I know that there might be not more than maybe 25 or 30 prominent good budget venues where the weddings are actually happening exactly Bombay doesn't have more than

five good hotels when it comes to W when it comes to venues Bombay doesn't have more than five to six good venues jodpur doesn't have more than four hotels or seven hotels udur has roughly around 15 Hotels yeah and if you say fuked fuked alone has has got more than 40 hotels if you say analia analia alone itself has got more than 100 hotels that are more than 300 rooms so dynamics of every location is very very important recently I was been invited to Maldives and Maldives wants to do a wedding in their country is

it is it you know the fact about Maldives is you cannot bring in Any God in your bag in a photo frame or in an idle Point number one point number two you can't do a ritual ceremony a typical Hindu ritual ceremony with fire uh being placed on uh you know for for the phas this is the rule of Maldives so Mal say okay you come for pre- wedding or post wedding but no there is one hotel who says listen I will give you fire for the wedding I will allow it I will permit it

why are they doing this because they Know the potential and the strength of Indian wearings and that's why they say rule break I will see what can be done to break this Rule and attract they are a 400 500 room Hotel they've done more than five mice events and two weddings for more than 600 people in males reaching an island in males is a task by itself getting into the sea plane getting into the boats getting into you know so many logistic nightmare but is it a is it a exclusive destination yes When you when

you say youve done a wedding or pre-wedding in males it's a big deal nothing is cheap in males you're spending what good ,500 to $2,000 per person and there are those kind of cliental who are spending hence to give you a gammoth you're right sine every uh location is an opportunity Fiji is a great opportunity maybe for Australia or New Zealand because that's the closest uh vicinity uh uh that way if you look At uh Jordan is great for Dubai and places around Egypt is good for that kind of a market so every location which

is which has got a historical monument kind of a approach can be a great destination if you know in the last one year there have been three weddings that has happened in the foot of Egypt pyramids why did that happen because the Egypt Egyptian tourism board says listen I am interested in giving out my monuments for wedding backdrops or event Backdrops and voila there is a buyer the moment there's a product there is a buyer you have to keep that in mind even if you have a diamond which is or a soliter which is of

your family which is 20 karat there will be a buyer for that please be rest assured so yes alpace you have a question to ask Alp Alp you have a question no sir okay I I saw your hands raised so what you see so far is what you know okay when it comes to weddings In business but there are so many things that you might not even know of or be aware okay what is what is it there as future or what are the other places and departments in weddings or the ecosystem of weddings there

is much more that happens in the business of wedding today people are not just doing uh wedding planning or design Decor as business but people are indulging into very Niche aspects of weddings what are these Niche aspects Rental businesses B2B today Dubai if you know if you have to buy a rental furniture There are 20 agencies in Dubai which has got Furnitures that can be given for 400 500 people uh events weddings or any kind of function how many such companies are there in Bombay anyone knows who's here from Bombay uh we just spoke you

are you are a company by yourself sonel you are from Bombay right um yes hi sir Kushi you are from Bombay kosali yes so there's a company called sevenstar uh weddings which have their outlets in Delhi and Bombay who provides these uh rental business uh Furnitures and other uh things for weddings okay anyone else you know son yes not as much okay there's one called Fantastic Furniture they have really good Furnitures yeah they have my friends anyone else you know give me five names Give me f names from Australia Ben if you know anyone who

knows name from ajir udur jaur if you know five names from your city I'll be impressed I know companies in chandigar uh there is uh one called Starline rentals okay are doing rentals for Delhi chandigar Punjab Kashmir Jammu Kashmir and everywhere else the wedding trees also kind of their own uh thing Radiance design and Decor is also like there's one company which is stepped into Different uh rental businesses of the Commodities that include in a weding correct you're right so the point that we're trying to drive over here is that there are not many into

supplies today what happens with a designer a design decorator or a Wedding Panner is I I want to do something unique right I have a design in mind but can I keep making it and can I keep storing it no you need to have rental businesses that will support your ecosystem that will support Your thoughts and ideas and they might have the Bandit to say okay design is good the designer has made a nice one let me make it for this event and maybe I'll keep it yeah maybe I'll rent it out later maybe the

designer will say okay listen we'll keep it exclusive and we will keep I will keep pitching it for my this one and this rental does not just happen for Furnitures the rentals can happen for design props they can happen for artificial florals it can happen for As you know one of my friends company which is rentastic his when he started rentastic in Bombay and then he started rentastic in uh in uh Thailand and Dubai but Thailand May the greatest demand that he got from all the wedding planners and all the design decorators what you know

the the Bajan what in Indian weddings there is something called B And is is like a small that meaning in English what small you know when you when you do your lakmi puan you put all your Gods on those decorated small yes got it got it yeah so and the chor those mkaa stand which Gujarati and a maradi wedding requires His Highest rental was that because Thailand may people never knew what it is even in Dubai people don't know what it is so we Had to they imported they kept many materials and the rental over

there is going for $1,000 a day kind of a job what is the purchase point in India for that less than $200 yeah you know so these are the things that you have to keep your eyes up now is there a great Bachelor parties company in India I know many in Thailand Bachelor and bachel I know many in even Bali I know I know in analia India May is there a specialized person who can Pridey say listen I only do bachelorettes so anyone of you even think about doing let's say becoming a master in Bachelor

it you will one day get a client who will say listen I have a budget of of of $500,000 or one CR two crores on Bachelorette or cocktail party and listen plan one for me is this party for only for Bachelors Bachelor Bachelor parties yes there is an concept called Bachelor parties before weddings okay oh yes before weding okay sorry there are Great companies in UK Amsterdam Australia Thailand Bali uh turkey where these guys are doing let's say say more than thousand Bachelor parties every year but if you get into doing Bachelor events then why

not very very Niche proposal planning guys proposal planning is the biggest deal in India now people are spending 20 20 30 30 lakh rupees on proposal planning proposal planning someone came To me listen we love large canvases okay so when clients come to us and say listen I want to propose a client they need to know who they are talking to point number one because the moment you say Marisha hon plan a proposal for me we cannot think small we think large I said okay bro I'll think for you but listen budget cannot be a

constraint right because I'm thinking about it so like yeah yeah no problem yeah think about it give me a budget so we thought It was almost five years back that go let's go to bjal Arab and because mapping had just come in we will do the proposal on the uh on the tower B Khalifa that's that's the tower it is and that point of time time the amount was roughly 75 lakhs to 80 lakhs for a proposal okay when we came back with the budget he's like listen this is the numbers and this is what

it will cost you you're like listen yeah my budget is only 25 to 30 lakhs I said damn is that A small budget it's not a small budget but I couldn't have done that that act in that point that money today if you tell me yes in Dubai can I do that 25 lakh yes I can because it has become commonly available but when we thought about it 25 LHS but guys a guy who can spend 25 LHS on a proposal imagine what will he spend on a wedding so with every 20 clients that you

will do which is a regular kind of Wedding or or proposals there will be one mad person who will come and say listen anamik make my day I'm going to give you five cres to do my proposal you know so are we looking at that kind of person yes but you're also looking at all the other kind of people that will uh give you other jobs so what is important over here guys is creativity is everyone creative over here do you does everyone consider themselves Creative hands raised if this if all those who think they're

creative well I'm semi- creative not really really creative yeah I've been there okay so all those raised hands think they creative right great you know guys it is the world of creative people if you've got creative ideas okay it is amazing but to have creative ideas executed you need a great executional and operations team as well so all those Who people think I'm a great management and operations person please raise your hands yes Del I great Management in the business of weddings okay all you need is collabor ations because you might have a great idea

but if that great idea is not greatly executed you're a failure your idea is a fail right so for your idea to get the due credit you need to partner with guys who can understand your vision and deliver it so today there are companies Who are saying listen you are a designer right but my understanding in production is great you might just come up with any random design saying I want my table or my this one to be cut in this way I will give you a solution I'll execute and give it to you so

the designer wins and the production guy also wins but the production guy is not creative but he might know the operational way of doing it using his labors his Carpenters everything I'm Just not talking when it comes out production is Decor production I'm also talking about production when it comes to hamper production have you seen creative hampers made have you seen creative invit made you might know you can design a great creative but do you know how what happens in the printing business of it you might not have that knowledge that is something that a

printer might give you so you alone can do one or two things which is great with You but you along with someone can achieve all those that you think in a greater Manner and that's where collaborations come into picture so when you are doing a bachelorette or a bachelor let's say you become an as of bachelor party you know who would your best friend be maybe a wedding planner listen I've just done a bachelor for this people and I think they will spend one CR on a wedding I'm going to pass you on the lead

if you are interested You can make money over the lead as well correct if if it is about making money if it is about doing business then there is lead sharing there is there is something called uh what fee is it called finders fee which is very common in uh real estate business in Contracting businesses so nothing wrong about it it's opportunity it's numbers end of the day anniversaries and birthdays guys you know I did an anniversary I'll Give you my example uh we did an anniversary for a couple 25th anniversary there are lot many

people who get married at a point of time when they don't have much money in 20 25 years they might become a billionaire or or you know or multi-millionaires and they say we did not spend at that point of time today I want to spend so this client of mine decided that I want to do wedding I want to again get married I said fine why you This is this is not the second time this will be the second time you'll get you'll be you renew your Wows right they lived in Dubai you know what

idea did we throw it's the money and ideas H guys one thing you need to know the the more ideas you have the more the client will accept and the and and more it will be spent so greater ideas are important so what is the idea that we threw to the client listen it's your 25th anniversary you live in Dubai you've got a family in uh India um and we need to do something fun so we said let's do nikah in Dubai let's do Shadi in uh India and let's do wedding in azaran Baku okay

do you think it's a great idea someone who says no it's not a great idea me I don't think it's a great idea of predictable predictable so tell me why let let's start with b why is it not a Great idea I think too much of uh like I'm just thinking too much of logistics involved too much of planning uh chaos if if I'm and I'm also putting thinking of okay if I'm supposed to get married if I have to go for one place to another place think of the whole family like that if I

have to think if I have to think small then I would think like that not think big great Anushka why is it not why is it predictable and not nice predictable Because obviously plus also as as bnie maam said ke B for 25th anniversary you don't want to travel too much with the whole family to every place amazing anyone else any other views uh I want to say that uh in like Dubai and Baku will still be a good idea because Baku is quite cheap you can give a good experience but then from Dubai to

India and then going back to Baku I don't think that will be a great idea Logistically and even guests would be it will be a difference of temperature also so I don't know I don't don't think it's a good idea great anyone else I would like to answer I think it's a fantastic idea uh one is uh so as you rightly said that maybe when I got married first maybe I was not capable of throwing a large wedding or calling all my relatives you know moved to Dubai uh built an Empire there now it's the

time for me to spend and call all those People whom I really wanted to call you know so all my Indian family members who cannot travel to Dubai maybe I go to India spend time with them and you know gain an experience plus uh as you said Baku Baku is an amazing uh country which is also cheap and I can throw levish parties there Dubai itself is very uh you know vibrant and very fancy I could relive all those movements which I was not able to uh do during my first uh you know I mean

when I got Married for and if budget is not the constraint then I think log ICT will also not be a constraint because when you're talking about 25th wedding anniversary you're not going to call thousand people but you would probably want to call those who were missed and those who are very close to you so recently in fact I also did a wedding anniversary uh for one of my clients where there were 200 people and only those 200 people were invited Uh which were actually missed you know I mean during their initial wedding days and

they really felt bad that oh we could not call then right like we did the same at Ambi Valley Banaras G interesting the theme was Sufi night interesting interesting yeah so I feel it's a good idea I mean to explore various countries and you know you get an travel you're right anur uh you're right coming uh anyone else has got any different opinion no I was thinking About anur what anur said it is a great idea but that time I was only thinking about that guest if there is more guest how they can but they

have already uh guessed in Dubai and India it is not a big problem so they will get a different uh you're right so I want to come back to raising the marriage all everything is one place so if they when they have the money they can do it in the different places yeah right so coming back to B and nushka well bnie let me Say you thought that why would they go through so much trouble right let's say B if I put 2,000 cres in your account what do you sorry sir one more thing I

wanted to say and also we can make lot of money yeah no doubt about that you don't that goes without saying yes that is the first thing pop up on my mind after that whatever Anusha said okay this is the different one like when you said it is a different kind of marriage like keeping Everyone is one place so we can take the close people to different places that is the different uh yes yes so bnie and Anushka well how much ever your your thoughts are your thoughts and they're absolutely may fall in place but

you have to think about from a client's perspective and who are you meeting if the client has got let's say more than 500,000 crores or 100 crores in his account yeah come on it's his money all you have to do is give him ideas and Make him spend and what does he have to do he has to only go shopping for his uh for himself his children and his wife rest everything is to be managed by you are you feeling the pain of getting all this executing all this do you think it is too much

on yourself to do it then maybe call aneli call Anamika call Rani call these friends of yours and say listen I want to collaborate with you and let's do these weddings Together because definitely H this is an opportunity that one needs to jump upon saying that if my client is there I have a client who's ready to spend saying that on an Innovative idea and he says okay let me do Dubai with my India and Dubai friends let me do India with my India and Dubai friends and let me do the Baku with my India

and Dubai friends who are you to say listen here why are you going through so much of logistics problem he Will say listen I will chatter a plane for my friends yeah do you think chattering a plane is a problem no I will spend 50 lakhs in chattering a private plane do you have the bandwidth to execute it question do you have the appetite to absorb the pressure of doing such an event I am talking of doing this I did this after 5 years into business it's not that I did not I did not start

slow or we did not start slow but when We got this opportunity we jumped onto it and when we jumped onto opportunity we made sure that we did an event where the city spoke about the event we landed up doing something which did not was not nice which we came to know only after 3 years when Ministry of external Affairs wrote a email to us saying that listen you guys did an event over there but something did not go right which has got repercussion after 2 years and then we realized okay we touched upon some

Customary angles over there which was which we did not understand but fair did I make noise over there yes did do you want to make noise in your events yes creative ideas are important for you to say listen this is a broader structure of an idea have you thought about what can be done in Baku what can be done in Dubai and what different can be done in India planning those 91 events differently every place it is two nights or three Nights planning it differently is the thing we've done a wedding where the event function

started in April the wedding was in July and in between there were 74 to 80 functions we did not do it all because it was not in our capacity there had to be another wedding planner and another event company three event companies worked on it because you also get famished with your ideas you might not get innovative Ideas and client deserves to get good ideas for every event because if he's going to spend that kind of money well you might well do partnership with friends and start working on uh the events right guys what are

we discussing over here we are discussing the opportunities that may land up and on those opportunities you cannot come and say why are you spending so much no guys you are in the business of entertainment and wedding planning and social events And you want clients who will spend on you otherwise where is your going to creativity going to come today if I give you it's like this in business of weddings and social entertainment and social events today I don't know what your capacity is so if I give bumika bumika I'm giving you a budget of

10 CR Rupees to do me a two-day event for 100 people or 150 people can you draft a plan yes but I need collaboration with my colleagues for sure but tell me a Plan right now elev yeah maybe um not not really not not ASA but of course I will have to think over this well someone wants to take a jump on it yeah I would like to take a jump I can okay goad okay no problem you can talk I'll talk I also so okay um so I think uh if it is like right

away uh if my client is is a Disney fan I would Suggest them to have a wedding in at Disneyland if they are Harry Potter fans we can plan a wedding in Scotland where the actual Harry Potter Castle is and if my you know clients they are like uh old school vintage theme lovers we can plan a wedding in Italy so uh it's like just knowing a little bit about your client and then you can just plan the greatest idea because if they want to spend such kind of budget they are really looking to show

off to other people what they Can do and others can't do so no see Savina uh Sav uh it is not about showing off to others what they can do what they cannot do when they will invite 100 people those 100 people will be equally rich and they will be in equal terms and it is not about showing off to someone it is about they're not taking thousand people they're taking 100 people they are the 100 closest okay coming back to the point don't ever consider that as show off in your business it is about

a Client's wish to say here my will that I want to do something lavish for my 100 friends okay do I want to show off today when you throw a birthday party for your friends there might be a friend who might not be able to afford your kind of birthday party right can that person say you're showing off he can because he does not have that kind of resource and that's why he thinks that you showing off but for you you saying listen I have that kind of Resource but I just want to spend my

birthday with my friends so what's wrong in that everybody cursed Amani that you know he's splending and splurging money but B but when he's got that kind of money then why not who who is anyone to stop correct so you have to come up with excitement ideas I love the Harry Potter Castle idea but did you finish off 10 cres over there for 100 people no you did not you just gave one location but youve Not able to spend spending that kind of money requires indepth understanding of what can be done and understanding from the

person of who you are what it is so always come back you can come back saying that listen give me an hour's time I'm going to connect with you if it's an pitch see him understand him with two three questions and throw your idea maybe anle you want want to throw an Idea uh yeah first of all if the budget is 10 CR then I would probably tell them to go for different uh type of functions right from uh maybe pre wedding parties uh then different ceremonies and I really like the idea of wedding the

air so I would probably tell them that if you could do a charter and exchange your vows uh in the so that I feel is a very unique idea which will I mean cost the bomb but I think it's something different it's Something exciting I I'm not really heard of too many people doing I think I have heard only one person doing that four place when they exchange their Wows uh in the air they booked the entire chard and gone there and uh but still 10 cor would not be I mean we still have a

lot of money left so then I would uh uh uh destination wedding would be there and uh I think mapping is a great thing nowadays which is Happening uh so I would probably uh you know maybe Dubai is a place to get married where uh mapping you can do mapping on bu Khalifa and uh Ur jaur I mean different I'm not really able I need to plan the things but what comes up in mind is that you know I would show give them different different destinations uh where they could enjoy different culture vibrant and enjo

of Understood guys when when anur was speaking were you be able to visualize are you guys great visualizers can you okay one thing I want to tell you guys today yes mahima I'm coming to you one second now um when you narrate a story okay you have to narrate a pitch the way they can imagine and fall in love with your ideas have to be like this is my idea and when you're narrating that idea have the conviction of giving that idea And making them visualize and Uncle one thing I'll tell you never throw four

ideas at one time always throw one idea at a time and make the person believe in that idea if someone has to come to me and say 10 crores come budget I want to do 100 people my question will quickly be listen do you want to make it intimate for yourself he's like yes I'm a very shy person I want to make it intimate so let's let's role play okay let let uh savine you be my uh client And I'm going to ask you questions and I'm going to make that pitch to you okay um

savine I'm excited that you want to really spend that kind of number but let me quickly understand you um are you a shy person or in you know like someone who wants to be with your family or you like I'm out there kind of a person um I like to be out there want something extravagant lovely and uh do you like wild nights or do you like wild nights along with some uh you know quer nights As well I think the combination right and who's your favorite musician or or a pop star or who do

you listen to um fan of DAC music so like uh Arijit or a rman lovely you know what I think savine what we could do is for your 100 people intimate wedding we could go to a place uh which is bodam which is very very beautiful and S the two opt the combination is between mountains and sea you get to see both and you've got an Amazing Resort and because Bodrum is also been considered one of the Wild Nights of you know like wild uh party place in the world that really takes of your wild

night that can be created and as an option for quite a night how about doing a a one-on-one private show with djit dange over a bonfire and not with a band but just Acoustics that could be a concluding night I've painted a picture to you about going into party and also closing With a djit dasange kind of a guy I asked you a question where I knew the answer what was my question are you a party person or or do you enjoy the quiet everybody would say I enjoy a combination of both why because the

first question was I am an outgoing person yeah an outgoing person says I'm an outgoing they will always say I knew the answers before I asked the question that's where you have to Start thinking and when I painted a picture I saw the smile when I said djit dange private this one she had a smile on her face quite observations and the moment I said this my 10 is exhausted boss you understood the point but was that a great painted picture I don't know for some yes for some it might not be understood if anyone

thinks that it's Not be well I'm absolutely open to hearing to your views because those are your views and understanding mahima you have a question I did not have a question I wanted to add it up add on the question that you asked that uh like as savine said she is outgoing but uh when you had said that the the client wants to spend 10 crores and the the the guest count is 100 so I understood that it they wanted it to be An in incate Affair so like just understanding that one point and not

asking questions obviously I would ask questions again but then my mind started thinking what like about the Anushka and verat wedding so all the weddings till now nobody could have matched that because it was so intimate so my idea was how about an event in tuskin or lake KO wherein you bring down an artist or uh make the guest visit to a Vine Distillery and give them great food like Wine and cheese bearing so all those things came to my mind bringing a foreign artist or you know like very intimate celebration is what I wanted

to add up M mahima absolutely correct your thought process is uh is on the lines I had exact same thoughts but the moment savine gave me her replies I moved from Tusk to bord yes obviously I would ask the questions but the first thing that came to my mind obviously they are our Clients and we will work according to them what they think what they want we will deliver that but the first thing the first question that you asked that this is what came to my mind you know I'll give you I'll give you a

very another point of thing what as a planner and as a designer what everybody also gets to do is that you need you offer those things to clients that you want to experience okay mahim mahima said tus because tus I want to go to tus and I Want to do this event she's visualizing it for herself to do it and and wedding planners in last 10 years have landed up doing that we have shared our desires to do something in that country and the client has said yes if it would have not been Tusan what

Mima said you know what my favorite area would be it would be vadam Jordan okay under the skies and under the mountains now I've been there and these are the beautiful things that you Will be able to explore when you start traveling that there are these unique locations that you would want to offer for people under the sky and a nice Symphony band under those mountains will be as Majestics as as it could have never been and it will still save a lot of money to spend if 10s is the budget so power of knowing

the destination is one thing that you need to understand and power of what could you do creatively but again I come back to my Point do you have the resource to execute it do you have the network to execute it which is where in future uh sessions you will have the understanding of destination management producing events Fabrications how the entire network works right um I've taken I've extended uh the section right now let's take a break for 10 10 minutes uh sweetie is it um and come back at 12:45 can we do a 78 minute

break yeah and you got any questions and You want to talk to me I'm here just in case if you want say something ask or and if if you're finding the session boring give me a thumbs up okay that was a trick question okay lovely guys see you after a break anyone questions I'm open to talk excuse me sir home rituals means sorry homecoming rituals homecoming rituals uh in Hindi you understand Hindi right yes Bahag okay okay there is an event that happens for Bahu and sweetie we've done that so yeah is there any time

when when you are pitching your idea to the client that you would ever tell that okay you've thought of 100 like you know do you want to like do you ever ask or have you do you insist the client to increase the number based of this location that you are suggesting guest list you mean yeah like say for example if if the client says That okay I want to keep it intimate like say 100 people or something like that and the and the destination that says that okay look you we can still actually accommodate around

150 or says we can accommodate around 60 people or something would you say those things or you would not let out your opinions at that time I would I would say listen you mean um we are looking for a property which is uh let's say we want for 100 people but the hotel has Got 75 rooms right so it can accomodate 150 people correct yeah I will say just let's buy all the rooms and put so you will ask the client to basically increase the number of guests that he's thinking why like why limit yourself

to 100 if you can bring more like that is what my question no let's buy all the 75 rooms and in the 25 rooms let's put makeup artist photographer and everyone and okay be there why not which is what We've done we've done we've done a cocktail uh for 300 people but the accommodation had 350 people but we buy out we said okay we'll still buy out the entire hotel room 20 rooms got used and 20 rooms didn't get used which is okay which is fine fine yeah yeah money money definitely gets burnt sometimes in

such kind of events and right yeah we definitely want to utilize every penny but Kabab splurge and you know things happen where it's beyond your control so Yeah you can't do much about it thank you which is a good Problem by the way it's not a bad problem yeah yeah it's a good and the reason the context was also because over here I've seen like you know when they can accommodate more people obviously they would try and ask for that but certain areas also have like a limited numbers uh let's say for example only 60

people can be accommodated and if your guest list is 100 they'll be like sorry if you want More if you want more than this you need to pay so and so and also like you or you need to cut down the numbers depending on how big or small location so I was just asking now in in this situation we've always got a problem where uh the guest is uh larger in number and the space is less okay in that case we definitely encourage them to cut down the numbers but it never happens we only land

up either finding a larger space or we say this is what it Is we will face the reality that if it's a reception or it's a s between your 9:00 or 8:30 to 9:30 you'll hit you'll hit the peak the AC will not be at its best and you have to suffer that time and then the time will pass on Australia has its own unique problem we'll definitely get there we'll understand what is the market needs yet needs to be opened up which still possible so uh heon if I have to Understand the client uh

like you know properly properly for the for for people who start to you know initially Converse how do you what what questions would be best to you know understand what the profile what what the background of the client is and what would really suit them what would really interest them basically you know bua the best part about today is that you are in the era where everything is out there yeah when we started 15 years back we used to ask Past clients who are they what are they and you know and making that call also

was a big deal today you've got Instagram you got Facebook you got LinkedIn and half of these clients are blood blue tick marked for the sake of their authenticity so you know it there from these three angles who they are and what they are what their likes are so you understood the profile of the client now you need to pick up small talk conversations in the beginning first 15 Minutes is small talks hey you know what I saw you had been to males and you know I had traveled there and it was this part of

this city is really interesting did you experience that the client will say amazing I'm so happy then you say then CH start saying no yeah we did not do this and XY Z I like oh then you know then the conversation will lead to the other but always have your first five conversations in your mind knowing the client small don't shoot into getting Into business directly because you are in the cabin you in their house in their office your opportunity is sorted now you don't have to look hungry you have to look experienced and you

have to look creative and that comes across when you talk worldly things when you talk about you know like for me I when I gauge the client when when the father talks my first uh question is listen you know you are into real estate right you know I had worked for this this this guy very Amazing person and you know but there are some things about that appreciation why because I've got my hair gone gray and I can take the risk of gossiping with someone and still not you know get fired but at your at

your level you might want to have a conversation which is more uh engaging rather than picking on someone so pick up your five conversations to go for it always works you know I always think about what is happening currently BB Like when I meet the bride and groom hey did you go to the djit concert then out of 50 people I would meet 40 will have would have been there and I was there and then I would say you know that point when he sung that that is one of the unique points about that concert

and you know it goes Madness behind doing that so these are your conversation tion then then you would if it's July I would say Hey you were not there you didn't go to tomorrow land that's my conversation Right now with the Clans like last year I don't want to go this year every client has got some bucket list he will go to tomor land if he's young if the father is little also in sports he will go to wimbl done he will go to French Open he will go to see the Cricket World Cup so

last time I spoke to other client of mine I knew he had gone to United States to see the World Cup between India Pakistan my question was India Pakistan match I mean I can't even Imagine the life fire then he gave 15 minutes of his conversation my eyes is broken over there with those kind of conversation so yeah you raise your hand for something hi uh so I have this question uh so what happens is clients in order to get your fullprof attention uh they don't want you be juggling with multiple weddings at once so

uh they they ask you this question like if you're not handling you know more weddings at the Same time so in that case how do you manage do you run an event company uh no I recently had my wedding so this was the question I asked her in turn so so there will be cims asking for it so in that case how do you either convince them or uh how do you manage depending if you have enough resources I agree but if not there are two replies to it V okay a let's understand the scope

of work with you uh with your Wedding uh if you have known the client and you understand ke this is going to be a big wedding then you need to have your answers ready depending on what your answer and what your capabilities are okay okay um if you ask me personally uh the kind of weddings that we indulge into uh there are two types one where we can manage two weddings at a time one where we can manage only one wedding at a time in a way where we cannot take a wedding two days before

And two days after also that's the kind of wedding that we might we end up sometimes doing the question is very very valid can you handle two question two weddings at a time uh if it's a small uh scale wedding and does not have much of detailing you may but do you have the experience of doing that you may not do I have the experience of doing that yes I have the experience of pulling off two weddings at a time at a mid-level scale At a last level scale I would never indulge into two weddings

at a time I would only do one at a time because one wedding large scale requires all its attention Okay so it all comes with experiences the resources that you have yeah and yeah like I have friends who do three to four weddings at a time at the same time but they they are used to doing the factory kind of a wedding so I mean they know how to do it they've got the team how to do it they might not be Personally involved in all the weddings uh they might be involved at one place

and then the team looks into it but is that the kind of wedding planner you want to be then that's your choice that I have team of 30 people then yes if you have a team of 10 people or five people then no you're looking at one wedding at a time or Max to correct yes thank you you're welcome Sav has shared a WhatsApp chat group is it for me also to join S yeah sure sure sir definitely I don't I don't want to your guys privacy S I have a question who are you savine

okay great um I know you must have catered to a lot of destination Weddings But when even I was planning a destination wedding I had this question was how I'm going to carry a lot of outfits like air travel with a lot of like heavy outfits and not only one like multiple outfits Is there any trick for that I mean what you're asking me right now is a question which I can take as a professional uh askask uh I will spend you my planning Facebook and I will give the answers of all you're taking your

free advice which is which is the best part about wedding industry you know all clients feel feel the client that wedding planners are there to give them free advice and uh they take it and they might not even bother to come back to You which happens every week with us where client will come listen yeah first I want to understand that I want to do a cruise wedding I want to understand the costing I want to understand budget for a client to find the budget of a cruise wedding will take one week what I can

offer to him in 5 minutes of call do I deserve to get paid for that yes why do you pay a doctor to check your pulse the moment he touches your pulse you're paying him 500 bucks 200 bucks th000 bucks whatever level of doctor is right but when I give him a solution in 5 minutes of a work that he will require one week of his he doesn't pay me yeah that's the sad part about wedding industry or rather I would like to counter here yes so you are right that you should be paid but

you can be paid when you are well established at your level for example a person who's a new startup a new wedding Planner uh I don't think so that he will have that capacity to ask that you know okay if you want your wedding to be planned and if you want a advice from me then you know this is going to be my planning fee because first of all a new wedding planner um will actually um you know want more and more weddings under his belt so that he could reach up to your level and

probably then demand that for every advis I'm going to be charging You okay great I hear you I understand what you're saying Anor tell me uh let's let's enact this situation if you if I want to give an advice to you uh that is worth saving one week of yours what is the kind of fee that I should ask for for this kind of work no so um it again so when I was researching on the wedding planning uh what I felt was there were different ranges of wedding plan starting from no no no no

no that I understand my Question is very direct I am experienced I know everything on the tip of the T tongue if you want to do a wedding in America to Pakistan to Bangladesh to anywhere in the world for me to give you that offload that advice at my level what is the kind of what should I ask the client I mean I mean you are I should behave as a client right no you advise me what is your thought that what do you think that a person like a wedding planner like me should ask

the Client for giving you said n when at your level you can ask the client right what can I ask the client U so if I mean if I am in your place what I would say was that you know first you confirm the contract with me that I'm definely going to be the wedding planner and then I will throw in all these ideas to him and what I feel that rather than charging a separate wedding planning fee I would probably incorporate all my planning fees in Terms of the ideas that I'm giving so for

example I would go and collaborate with the cruise guy and say that okay I'm going to charge a markup uh something like that rather than charging him a wedding planning free Okay savine um so yeah this was a question I actually asked Marisha maam as well in the last session and I've been thinking about it since then because as anur said when you're starting out you want to Give out some information for the client to start trusting you but of course at some level you don't want to be giving out free information I think that's

where we develop a relationship with client understanding if they just want wedding consultation or wedding planning so when it is wedding consultation yes we'll be answering all your questions helping you throughout the process and getting a different package for that if I'm working for 3 months you want to Have 10 total phone calls with me or three inperson meetings lasting for about 1 to two hours that could be a package but if it is wedding planning where we make bookings and you know vouch for vendors and everything that's a whole different package so that is

something I could think of after having this same question with Marisha ma'am last week uh last week that how do we Safeguard our experience and our valuable um you know advices Okay how many of you have this doubt what they both have asked or spoken or or think that you need an answer for this how many of you let raise hands I uh personally have uh gone through such kind of uh situations from time to time when it has uh when it has been concerning uh some potential clients that might may want me to work

but they just initially take the help of knowing it all having all the ideas the Themes the mood boards and they decide to hire somebody else probably how many such incidences Isa sorry how many such incidences probably five out of out of uh I mean I haven't done any of my own projects so all I get are mostly queries and I haven't been able to convert any of the queries okay so here's what my answer to this is okay um at the level that you might start on to you are first gaining your own experiences

and answers In the world so it will take four five years or six years before you are able to answer one set and one level of questions after five six years more after 10 years in the business you'll be able to answer more in-depth questions after 15 years in business you'll be able to answer anything and everything unless until they say you know then you will be say let me come back okay if I get a client who talks to me and tells me listen I want An in-depth now it depends who is calling me

you have to evaluate is it Mr Ranka who is the cement or the marble Guru of jpur calling me and talking to me or is it his PA talking to me or is his daughter talking to me if his PA is talking to me I will say listen get me in the room with Mr ranker I will do the meeting and I will give him all the information but this is my profile this is my uh commercials for handling the Wedding and this is my email to you and I'll shoot the email first for for

them to let them know this is my fees at our level of weddings fees doesn't matter because the client are too big for them to even get Disturbed with the freeze amount um if if it is Mr Ranka who calls me I will lay down the red carpet I will give all the information that I have in the world and my pocket in my brain in any goddamn Place information I will spit it out to him why because I want Mr To think that there is Google guys there is chat GP try to chat GP

like listen give me a check is to manage One S function and the function consist of prompts me djit Doan his crew of 50 people one photographer one makeup artist one caterer one this one that g what are the People Banking on what are your CLI banking on they banking on you to know understand whether you got the information and knowledge and in the In in the event or in the today the world is such that they don't want Knowledge from you they want to know how much knowledge do you you have do you have

the confidence to pull off my event yes do i shy away from giving information no why because the more information I give them they might learn about it they might go and work with someone else that means that was not my client and maybe it's good that I did not get that client but the moment Someone gets me saying that listen I like the confidence that guy has I can believe that 700 people in Abu Dhabi Dubai or wherever in the world this man can B me out of any problem because he gave me all

the G you have to ensure that you have some key points to yourself to sell yourself okay like when I do destination wedding I have key points to sell that you know sir and I throw situations you know why am I good at Middle East you Know there was situation where the client had come up with one bag of jewelry full of gold and diamond and he got stuck at the Customs but don't worry I have my connections with the minister and the tourism board it just took me two three phone calls and 15 minutes

of delay and they were out with no problems what does the man know about me now I have connections in customs I have connections in tourism board I can Manage if things go down okay sometimes you have to throw weight you know sir if he's facing drone permission problems let me know I can get it very easily we just need to send a letter to the min Ministry defense Ministry and they I know them well they will send me a approval within 24 hours did I throw my weight around subtly yes I know someone at

Defense level I can get the Drone permissions managed so these are Some tricks that you have to throw to let people know that I am worthy of your wedding and your time so never shy away from giving information but yes engage go there are some Brides who call up and say listen sir he I want to know if I want to go to cruise how many people and what is my budget per person then my answers are very flat you know you'll end up spending ,500 to $2,000 per person if you think you have that

kind of budgets we can definitely continue Your conversation why because I am at that age you guys are not at that age you guys will have to tackle it very differently you know like yeah this is the kind of budget but let's let's continue the conversation with your parents because they might be the decision makers I've given you the firstand information Buton let's let's get another meeting with parents and let's do it then you have to show a Different kind of enthusiasm and and encouragement with me the daughter will say Pap you know the next

level I don't want to deal with a daughter because that's not my thing to do today my thing to do is to ensure the father knows that listen I am the man to do your 500 people wedding and cruise it's not a small job taking 500 people internationally medical insurance security clearances that people Would not know so many things there are places you know now you can't carry so many things in some other countries you can't carry sh seeds you can't carry that you have to keep educating your and but they will still do it

so there are things and tricks and trades that you will have to manage which will come through experience right guys we went a little afloat but uh which is okay which is what happens in My sessions uh we talk a lot and uh if you have any questions keep shooting I'm going to get back to my presentation before but this was really very helpful like this is really helpful listen you're saying that because you're getting married now and you're looking out for wedding plan I've already got married but I canceled my idea of destination wedding

because I had so many questions oh God so guys you have a potential client who wants to do a Destination okay and uh we know that the client themselves should never plan so pit your ideas to Sav and tell her that first anniversary is the best time to do a destination anniversary okay for the ideas now she she will take your ideas and use it for herself okay also you know we we've had situations where at least four of our bride and grooms have turned into wedding planners and they have claimed that their wedding that

They did was done by them which is also okay good so people get motivated by looking at you know this is a fun thing every client will say aftering because I got so much of information so you will hear that soon so one more question so when you take the people to um out of India so how do you know all the places how where did you collect from all this information do you have anything uh anyone you have um different department to collect all Those things or no Naas see one thing I will tell

you that your information is all around you okay you have to uh go to um trade shows you have to go to travel and travel shows you have to travel by yourself you have to make yourself available there telling them listen I want to know about you can start with destinations around you okay where are you based out of NAA I'm from uh Tampa you say but uh that's why because I'm just all the time in front of my Computer I don't go anywhere like uh so that's why just I'm wondering how I am going

to collect all those information even though if anyone asking about in this place no I'll tell you one thing na okay if you want to if you want to focus on destination per se destination destination and not local market local market is very easy step out find the 20 best venues around there take information of capacity of cost of extras that is required okay I'll give You one to one on that separately but destination for you the nearest and the best destination is um Cancun Meiko the best of weddings go there from us and nothing

can you please spell or can you please type the name uh sorry it's Cancun right in uh in Mexico canun okay yeah that's one of the best destination and I've seen a lot of Indian weddings going there Astin Nations okay got having said that it will take half an hour an hour for you To research Indian weddings in Cancun research okay got it okay we'll come to you again on one-onone for that no even though if I wanted to do the wedding there I don't know anything because I don't have any experience by The Who

are here already they are doing the business because I'm thinking to start the business that's why I'm wondering how even if I get anything like this marriage wedding opportunity how I I have to start where I have to start from How to meet the people who should I meet so a lot of things when you are discussing with other people it's going on my mind you are a family of 40 we are a 40 now to help you out how sweet thank you thank you so much don't worry I will be the 41st person and

I'll help you on everything that you need thank you so much get that one client we'll help you even get the client don't worry we'll we'll sort you up you will Do the weding thank you so much yeah done guys now extended opportunities have you ever thought about wedding you know mataki Chi especially for North okay you need to have those five clients who might you never know will one will have that kind of cers as well so very very do this is very much great for the North Market all those from uh chandigar delh

and that region every wedding C Loud who is affluent will throw a Diwali party their Diwali parties are worth 25 lakhs to 2.5 crores so as a wedding planner as a wedding designer your job will just not end at doing the wedding they will come back to you and say listen yeah I have a Diwali party happening will you design it for me what would you say no I only do weddings no once you enter the family have to do the family you have to ensure that everything within the family comes To you that's how

you will become popular into one family and weddings is only word of mouth in our career of 15 years we have never done any advertising that has got us any business so far but we have only got through our past clients and their Goodwill and their okay okay fine give me a contact so once you are with in a family it will never go Bridal Show post wedding dinners Delhi Bombay Kata dinners just happen and happen and they're never not Just Delhi bom kcata indor udur jaur all your two tires and one first year cities

have got this happening Lori is a big event K is becoming a big event now so one family one good family and you have events around the year and keep an open mind to doing it never say no because if another person walks into that family then that person you never know might just stick to that family right yeah don't miss the opportunity Yeah right so break time is done let's go forward uh I would like to add sorry to cut you even savan Festival nowadays because we did this for a client corporate client so

for so even sa M that that ends so even that can be added to this list sorry what is s coming now so this month this is Shan Shan Shan it is for Lord Shiva so at the end people this is a a big festival for n people also so because we Did this sorry but who speaking I can't I don't know who's speaking mahima okay why is the green not coming on you okay cool mahima so what happens in the s m I don't know so every Monday uh people fast for Lord Shiva and

at the end there's a big like at the end of the month uh there's a big Festival so I just wanted to add that up because we did this for a client okay amazing see something I have learned today I didn't know that this Happens great great great great so did you do the event or it's still going on no I was working in Pune earlier so because we had a corporate clientele so we did this function for the MD and CEO of Bajaj Alliance we did that at their home okay got it got it

MD of baj Rahul nand no Mr tapen singale baj Alliance okay great so guys add saan Kamina or Shan Kam I don't know what is it called shaan or saan Shan saan both okay okay great good New knowledge guys uh when we talking about South and East India which are still a bit untapped uh why are we saying that is because of sure uh experience that we know of the kind of wedding planners that are available there Hyderabad Chennai Bangalore Kerala Telangana Telangana is Hyderabad right uh there are very limited number of people who are

doing great work out there okay how Do you know them meet them understand what is the market is through uh meeting them which what we will also let you know in further uh uh sessions about getting to networking with the right people getting to the right trade Industries and how you can plan today East when we say East Kolkata and uh places around there s goodi Sil goodi is got does a lot of wedding why again maradi as culture they really uh spend on weddings it's it's in Their DNA marwaris gujaratis punjabis uh Banas that

so a lot of mares are there in s whyi because again there are corridors to Nepal to uh Bhutan to Bangladesh for business so a lot of business people have um you know have come there and a lot of Delhi and Mumbai wedding planners and event companies have gone to those cities and executed large scale events hence it is important that you in suring those cities you have to first Take control of your city and then slowly steadily get into the other cities do a research and a findings of who are the people who are

your peers in that City who are your competitors in that City whose work do you you like in that City who do you want to network with or rather get information about people in that City get your firsthand knowledge right on your paper and on your phone if you don't know your city then how are you going to start knowing About other cities today if I have to understand what is my network I know everyone in Bombay I know everyone in Delhi I know everyone in jpur I know in jaur I know in Kolkata I

know in udur uh lnno uh Bangalore Dubai Abu Dhabi turkey uh yeah I mean this is my uh sorry Baku Thailand Vietnam now when I say these many countries and cities that Means everything that is required for a wedding I know the person over there similarly from your city do you know who will give you a flower or who will give you a Garland Point number one who will give you a car okay if I come and say listen I don't want a NOA Uber and I want to come to azmir can you arrange a

good Inova Christa 2024 purchase fresh car do you have the network build your network within an internal first and then look at the Market that you want to tap into and learn from start exploring those markets a lot of B2B a lot of of events has to be planed Brands why are we discussing this over here if you figure out and see today on television there are not one but there are more than 20 Brands who are talking the language of buing jewelry today is no more only common Jewelry which is gifting for the heck

of it today when you're talking about jewelry are only talking weddings and all the brands are doing that because they have understood that why spend money on talking about getting a jewelry on Diwali rather than just keep spending that budget on talking about jewelry on weddings Diwali he might skip taking the jewelry on that day but for wedding they will never skip taking a jewelry okay you have to bear in mind How the business of wedding is growing what what are the even in your local cities how is it going is something very important for

you and the language that you're using okay I'll give you very easy and classic example of man does everyone know man anyone who doesn't know what is Man na do you know what is Manor don't know I don't know you don't know no great got I'll tell you what is one wait now it's a branding uh brand of Outfits weding clothing clothing okay great uh you know this one na what is that uh mud dwellers so it's in India in South India it names looks like South India yeah it sounds South it is South India

South India okay do you know mut dwellers no I don't know do you anyone who knows mut jewellers Kalan dwellers I know about Kalan JS but um M the name is great so guys you're right ni this is of A brand now it was a Bombay based brand with four stores for five years four stores for five years right but the opportunity was so big that today there are 400 stores all across the country and world and with Virat Koh being their uh brand ambassador why have they jumped into doing this for simple reason that

the biggest market today is the market between 5,000 to 50,000 when it comes to buying shanis or buying kuras or buying Anything that is traditional when you think traditional today you're thinking man first now in the race there is tats why tarun Tani who's coming he's going to take four years before he makes that name a common name but what did he do right now T gave his branding to Olympics to make their uniforms again not a part of wedding but people have identified that this is how the story of India on weddings is and

since I have known they Say that saturation saturation saturation even in covid all the corporate companies who jumped into weddings survived because they jumped into weddings and weddings never got uh shut down even in recession which was 2008 9 and 10 uh years nothing happened to the wedding business because Indians save for weddings BS they save for jewelry they save for clothing they save for everyone sabya Sachi you know Brides go mad that you know I want a saas langa They they don't want the langa they just want the brand saas do you know how

many designs saachi have in his shop he's got a fantastic looking shop wherever he's got that showroom very beautiful beautiful that I want the look in my sh fair I have done one such Decor see exactly now the point is he must have got only 25 30 designs boss but that 2530 designs is getting sold more than 3,000 or 5,000 times the cost of that langa making is not more than 20,000 rupees or 15,000 rupees but it is getting sold at 6 lakh rupees branding the name that's what is important what what happens is today

you are seeing when you get into weddings the business of weddings you are the brand and you are the company you are the face nobody's talking about the name of the company they will Always say yeah who was your wedding planner you will not say vcra or SW you'll say Marisha you'll say bie you'll say vishma you the client will take names but I think did my wedding that's her name on the number so you are the brand yourself and that's the opportunity that you have what we are showcasing over here is let's see this

Divas hanging that Kasuma many r foras by how many of you have seen this ad no one has seen us earlier okay great guys uh I want to what did you guys see in this ad I'm going to pick up people to understand their observation s Mal Hi how are you good SN are you a gamer by any chance no actually I'm on my husband's laptop today because uh my Daughter has been using the laptop my laptop so that's the reason you know the screen is somewhere and he's attached it to a desktop understood okay

yeah so the vision is a bit blocked yeah what do you understand I want to understand your take on this ad so for me uh what I uh you know understood from this ad was more of those moments which was created okay the moments which were captured uh rather than you know highlighting the main product so that Came across very good in this video amazing anyone else SP the same or differently yeah uh hello sir I saw the different cultures Jew uh different cultures according to their rituals marati South Indian Bengali North Indian wedding cult

jewelies okay anyone else yeah i' like to speak yeah Yeah honestly all I could think of is how I can collaborate with them and design their sets and I could just take money for that and they could do the jewelry part amazing great great approach Anushka sir uh the first thing I noticed was how how the ad was made and every uh they have shown emotion in every uh every culture that uh that India has and and even the name that Tanish specially specially gave for the Line was Riva and they and they and they

very I mean I mean they focused on rias in every line so so so they so they included the emotion in the ad right with the jewelry right Kushi so they have targeted the large audience from different age groups for different occasions fantastic anyone else Anamika hello sir so uh I watched this had a couple of times before as well uh They are trying to like Target the specific like cultures and the communities of India but one thing I have noticed here is like not in especially this ad most most in the wedding industry as

well like While most of the parts of India and the cultures are covered the place where I belong from like the Northeast it always gets like behind like that is very less focused and we have Tanish stores here a lot of them but uh since they use the Word river right like uh it it's like for the different cultures but in our state there is no such jewelry focused on like our culture like the SM culture so uh I think the ad somewhere is trying to focus on the specifically since Bengali North India weddings and

the people like the they focus on more jewelry like on that like those cultures are more but that part is missing like I find that like it's an observation since I had this a long time back so that's The thing you have a bang on observation absolutely anyone else yes he I think they continuously spoke about RS to highlight their brand so uh that is what came into the picture they continuously spoke about RSE okay yes they indeed did which is called the blending of the brand name in the uh in the product uh what

is say product name yeah uh who wants to speak prianka yes go ahead so with this I just I just understood that they put emphasis on Like buying a jewelry is how important uh with respect um to um like marriage and weddings in India like buying jewelry is one of the most uh most important part of it and they spend like um majority of their budget on this understood okay may I yeah yeah uh I wanted like what I've understood is the brand wanted to tell the brides that let your jewelry speak of your culture

of what you are because the jewelry stands Out it's the most important aspect so like not everyone not all the brides as far as I have seen are nowadays they are uh specific about decor and everything but um matching the correct jewelry with your outfit showing what kind of a person you are showing your Rivas the Traditions that have passed from generation to Generations is what the brand wanted to tell okay I totally agree yeah frankly the most important aspect in this entire Ad is having a groom okay so let's not forget nothing is there

if the groom is not there but yes you guys are everybody had a different perspective and understanding it is the emotion that they are p please understand that first point that what did they show first was a mother and a daughter then they show daughter and mother and father then they showed daughter and grandmother in all that thing they have Plugged in jewelry in one way but the first thing they wanted to bring in is emotion so what you need to learn and understand is wedding but what is most important is that there is an

emotional connect that needs to be there there is a family that I did a wedding for they felt emotionally connected with one artist is they had that artist for three times in their uh family and it's so no Nigam that you're I had it for Anniversary I had it for one more daughter's wedding I had for my son's wedding you're paying 50 LH rupees for the same artist and you're singing for I had an emotional connect with him so emotion has to be there if they can talk about emotion guys you have to be emotionally

connected is my point anytime every time that you speak to a father or a bride or a groom it is my 100 plus wedding but it is their first Wedding right I've never had a second wedding with the same Bride of the groom ever yet but uh but for for them it's the first so you have to talk to them as if you're talking to a child you know you have to explain well explain to me in a child's language you know this phrase right consider your client always a child while you are explaining to

them and push that emotion and then they will say emotionally connect like the ad connects emotionally weddings has become Such a business today which I will Showcase in two three more angles to you is how brands are collaborating with India because India is the next big Market next 25 years is India guys it's not us it's not China it's not Europe it is India and hence everybody wants to come to India how do we see that you know what happened with uh Rihanna why did Rihanna come and perform everybody knows did she take money yeah

yeah Anka how much money did she Take I don't know a lot around 70 no I 40 10 million 10 million that was Justin Bieber was 10 million so million Rihanna was was picked to be a million if I'm not wrong but do you think they paid 1 million to Rihanna no more than at least uh 5 six million because they won't come for uh 5 million 6 million at least it should be close to 10 Million no they also had brand collaborations with all these celebrities that game okay so basically cosmetic brand yes Mecca

was it Mecca Sephora I'm not sure around six millions for the wedding and Fenty Beauty was the product she was it's so so the internal Sephora is also her brand right no no no s Sephora is Sephora is not a brand what is Beauty as well and in Sephora her brand is one of the Fenty Beauty yeah so so the story is that they have invested into Sephora yeah and Sephora lar stores are coming in and she was a part of the brand uh awareness campaign of India and it is said that there's no money

exchanged possible possible what do you think about the Watch it's total uh brand awareness giving 2 and a half CR watch to all the top celebrities of Bollywood uh so the watch is basically creating uh the that it's something unique jewelry piece uh which is being only given to top celebrities so it's basically creating awareness among the Indian market more and more people are crazy about what celebrities do what where absolutely you know now what is Going to happen it's A P Watch okay Amad P Watch they're going to have inquiries for the same brand

in multiples of hundreds and they will not be able to suffice the demand yeah why does that happen it's sure because acceptability of this watch has suddenly become so high that isn't this the same nobody knows what is a Rolex Dive Master green color do you guys know it yeah huh you you've heard the name but you don't Know what it looks like right Rolex Grandmaster 5 black dial nobody has seen it understands Rolex but the moment five of them will and they will put up a photo like thisam the entire country will say listen

I want that watch now P would have said K boss I'll give you a 50 % discount relance doesn't take anything at a at a full price value or without having negotiated so brands are now understanding that listen this is Important and I want to be a part of the wedding industry this is a knock knock for everyone to know that International brands are stepping in international designers are stepping in international wedding planners are stepping in and hence there is an acceptability of everything we just disc discussed about man what is the story of manuver

from four stores in Bombay for 4 years to 400 stores across the world today when we when any common man Needs to know about clothing the common man will go to Man without even talking about anything yeah but where is the client that our clients will go H Rani give me five designers you think the kind of clients you want to handle will go to buy their clothing sorry sir can you repeat your question give me five designers name where you think your client will go or your the kind of clients you want they will

go to Buy clothing uh maybe Manish motra Sabia sa and uh funi Shan peacock all these stores which are popular in Mumbai maybe Mo man and uh I guess uh Peach Papa Don't Preach something like that okay anyone wants to take a d anyone knows un could give me five designer names well I would want to focus more on the groom side because that market is Really growing because bride I think it's already out of proportion I don't know too many Brands but I have couple of uh my own friends are into designing and one

of them I I like really like Ragu wendra as a designer I only know one of them not really okay coming to Akila uh uh I can name uh Sabia Sai Janti Redi uh Manish motra tarun Tani and uh Manish mutra Manish mutra twice can I add up Yeah please go on don't add up give me all this yeah so Abu Jani uh he's the most preferred designer in the Amani wedding uh Tani mayur girotra Manish motra was there but as everyone has already Chanel the vintage dresses that Isha Amani wore uh in the W

Jam nagar wedding so all those vintage pieces are quite in and people would want all the luxury brands okay for all those whose cameras are Shut and I'm not able to see ridia are you there yes hi H hi everyone uh so everyone are naming like these big Brands but there probably is also a market for people who are not that Ultra Rich so um yeah so since I'm based out of Mumbai uh I can name a few stores here which do not cater to that uh big fat wedding but uh maybe uh we can

start with something like CKY Seasons uh we can start with U maybe Aza So Aza basically is more like a collaboration of multiple of these uh there's also peras which is on a similar lines as Aza uh there's rub kala probably um yeah so some of these that I can name for now guys it is very important to what RI has just mentioned you just can't blur names that you don't know of or can't have a connect everybody knows Manish motra everybody knows Abu Jani everybody knows rendra are you talking something out of Obvious is

your knowledge and in depth anything more than what your mother would have right now right are these the names that your mother would not throw or your friends would not throw you are a godamn wedding planner to be in action do you need to have 20 names which is not what everybody would uh give you that's what way you have to reach you have to understand that listen if I have to give an answer Mah yes you Want to say something before I put it across Mah you want to say something hello yeah you want

to say something yeah uh Jess you asked R like uh give their five names about the designer's clothes so I residing in japper right now so the basically five are like ariari Zari and prapon and jkj is a Jewelers and they are like just opening the designers langa for the bridal so like jkj and of course mana and mo is very common because like three or four Years ago it's like it's very common to the bride and groom uh they want something new and like design miners Lang up because everyone like common okay mahik got

it understand one thing when you ask a question be very specific to the answer to the question because we understand why the Lang is for guys I'll tell you the answer now what needs to be as a wedding planner designer you need to know and learn and be able to identify giving an answer is Also an art be any question should not be dragged as an answer if it needs to be direct right so vishma ask me the same question as a client hi Aman could you please suggest me a few designers you know for

what are you looking for I am looking for a bridal outfit okay so if you're looking for just bride uh then I will give you five Names which could be your the top three names is saiai and Manish motra and Anamika but then you would want to also explore something from Kolkata which is this this this this this but listen if you're going into Bridal you should check papadon priest for your meni you should check out uh what's her name from Bombay her name is uh um Kari something and two three more names she's really

good for uh for mendi but when it comes to s you know one of my favorites is Gorov Gupta and peacock Shane uh that's my favorite for S but you should explore XYZ this one and if you're looking for Hy then I would go just go classic saries from one of the r colors this one that could really go well and for your cocktail or your reception I think uh the best would be XYZ did I throw 20 designers name specific to each function yes guys that's where your impression is right you're in the business

of weddings And if you talk about Manish motra M do you know which langa of Manish motra is trending today do you know the name of the design so don't use names if you don't know the in-depth of it do you know where is Manish motaka store in Bombay do you know what is papao Don't Preach by shika where is her store in Bombay this is where you will get the edge above by knowing and Understanding mirror database I want to make it that in my city which is jaur this is what I have in

neighboring cities like calata I'm going to speak to one of my friends over here who might be from East go to asima and say listen asima I want some information from you okay I will take information from asima I will take information from Air I might take information from Delhi I might take information from Bombay and get my answers ready that Listen thr me a question or else conversation starter hey did you check out the latest design from shantonu nikl and have a picture ready like this this is one of the most common this is

the most newest I have seen a shantu nikl design which is going on from 10 years guys and has never changed one of the best designs but your knowledge has to increase that m rendra is very good for weddings and Cocktails in But who is the guy who can give you really great Tuxedos and three suits pieces do you need a designer for that you don't need you can go to a Raymond shop and find a good uh tailor and get that job done but you might need for uh your your s so my point

being when you are in the business of weddings over here you need to know more than five names and you need to know specifically Co wding Or that's the way you will take an edge correct do you agree to me guys great Leon Lebanon weddings are just some weddings that I wanted to show you for for you to understand the Grandeur of what they do versus also what we do sweetie keeps showing you about shows you about weddings in India videos I'm going to Showcase some of these weddings in Lebanon because Lebanon is one country

where they do one function but they do it like there is no Other day everything needs to be put into one one event for that are you ready for it ni how many of you uh thought when will I do this sorry sir I didn't understand sorry how many of you all thought yeah when I when will I be able to do all this now how many of you all thought there Will I ever be able to do this get all the hands down and say will I be able to ever do this just raise

your hands now guys who thought will I ever be able to do this I'm quite happy that many people think they'll be able to do all this exciting great how many of you caught something else looking at this and want to share something I want to know what you hear before I tell you what I think about This wait I'm going to give Alp I want to hear from you yeah sorry I want to hear from you what did you think about looking at these videos what did you think looking at these videos what was

your thought okay par way of the decor and the detailings the food tables detailing the entry the the stage Right that was his observation anyone wants to share something yes the first video I can see the one side of flowers decoration other side of they put some pictures and different decorations it's not matched but usually what we do we wanted to match everywhere same flowers are flowers but the first video for the marriage at the right side they did some uh decoration with flowers and some other things and right side after I don't know whether

it is right side or Immediately they just kept the video for one pictures there are three pictures and with different there is no connection between those things I was thinking what is the concept they want to bring here that's why I was thinking um more I was concentrate only on this videos only the design that uh how they decorate what they used uh yeah okay great totally wait let let others take a look At it you want to say something uh Lebanese uh it's quite of uh uh confused I was I got uh it's a

kind of you know U some kind of a it's uh Western and kind of Middle East culture mixture so I am know agreed with NAA that uh the message they want to convey the theme they want to portray uh is uh you know quite confusing so it's not you know the G the proper layout of the what they kind to they want to show okay okay yeah yeah R what do you Want to say hi so uh I did hear everybody's uh perceptions to what we saw uh mine is a little different the first thought

that came to my mind and in a very raw form isang on Mahi what do you want to add actually uh I just don't know what labes w wedding stands for but in the whole video I just saw like aesthetic Decor designs ideas and uh the color combination they are like uh did this Very grateful like very beautiful and um uh all the like flower decoration was like superb so super my reaction is I want to do this over and over and over again it it mesmerizes me it should if I have of course we've

done things like this but if I have to keep doing things like this imagine your your your clients your portfolio your your understanding to build a design process to a level where it says boss this is international Standards should we say that now nobody says that how much stand it never comes in interational zone it's and of our function is always uh very local uh acceptance of Indian wedding has start has started to come International uh acceptance is since last four five years but the kind of the kind of Decor the kind of look feel

that gets created by this kind of detailing is inspiring this this is what inspires a wedding planner or designer to say and Look say yeah this is opulent I want to be part of that opulence you need to feel that will I will my work ever be able to get to that level your feeling is right the answer should be yes and the answer uh the pathway is 3 to four to five years of this you won't be able to do it now you'll only be able to do it once you are into it once

you have understood the learning and once you also start getting cliental but how can you start at a very low level you have To start learning from what you learn from these sessions to working and trying to adapt those in the projects that you will work with the companies or with what uh clients that you are working for if you are an entrepreneur which you are around 15 16 of them are entrepreneurs here try and inculcate those smaller smaller things at your expense and cost in in those weddings so that you are able to build

your portfolio you are able to build one Corner say client client has not paid me for it but I'm going to do this extra in my style and fashion looking or creating through my creativity so that this becomes my signature this becomes my design style everybody will say yeah listen SN has added this thing without being in the document and we love it and that might start becoming sn's signature that might become you know that's how you start a story language for yourself so that's what it is you know What has changed in uh uh

since what do you say 2021 postco uh spendings on weddings social functions has gone to 2x level because people realized in that two years nobody has purchased louon nobody has purchased cars nobody has purchased holidays nobody has purchased anything what is luxury because they realize time is luxury time here and we are able to celebrate that's the Greatest things and people have started spending because of that you you heard about revenge spending you heard about revenge travel you heard about uh hotels in India from 20,000 which is $200 $300 a night have gone up to

$500 $600 a night why because people have gone so bizerk in wanting to celebrate saying like there is no tomorrow and this will continue for next decade and more and that's the reason they will only look for newer ideas newer uh you know uh uh Thought processes which is what you have to bring on floor you have to bring on stage and um find your success in this business of weddings that you're doing I didn't realize the presentation was not on I was just going on with this postco uh yeah we discussed corporates have started

coming into weddings so uh there are much more you know what also happens is sometimes there are Brands who come and say listen I will if You have a big wedding like Johnny Walker comes and says I will put up my design bar over there if it goes into your theme because you have a thousand people wedding and you are my direct audience I will partner with you but these are all Next Level maybe 5 years 10 years down the line that you can think about but Amani wedding definitely has impacted the world now the

world is coming and going to be telling you that listen if you're doing an Indian wedding With me I might want to offer you this the understanding of destination has open three folds in last 3 weeks Marisha has got emails from the guardian uh the Vogue and two more CNN asking for comments and talking about weddings to India saying that okay suddenly and what is this happening so in short you guys are in right place as of today and uh you have to understand uh doing business learning the business for the right reasons is is

uh only to Enhance a learn the right way to enhance your capabilities for entrepreneurs for you to find the way of getting businesses and to find the right clientele everybody has got only one question how do I crack The Big Wedding how do I crack the big understanding how do I understand the creative zone so in the next few subject in next sessions that you'll be having there are specifics to creative thinking to pit presentations which will change your Dynamics of learning from a to where you were to B Usha ma'am sweetie ma'am and dipika

are people who are going to record your progress growth they're going to see the kind of presentations that you'll be making Now versus what you'll be presenting six months down the line so pay attention to every detail we are always available and If you have any questions I'm always there to take on Marisha is there to take on sweetie maam is always there to help coming back to a Little boring type of the session which is called the types of organization uh there are five types of organization guys proprietor partnership LLC LLP and private limited

for all those who are starting a business right now you can start with proprietor you don't need to get into any uh headache of getting into partnership or LLC unless it is two or three people together get into a partnership Zone lot of people in the weedding industry are into proprietor And partnership only why because they want limited headache on paperwork documentation and life is good in these two segments of business those who get into LLP private limited and limited are are the ones who are enterprising or want to spread different uh branches in different

cities or wants to play a valuation game or want to set up internationally so that depends on you where you are in today's point of uh business or where you are working it all Depends so how you want to start but my advice is always start proprietor partnership and get into it what kind of companies you want to work into you can work with a proprietor no harm because they are designers you want to learn under a designer who says doesn't matter what his company type is but you want to have his learning her learning

so this should not matter to which company you're working into it's a limited company it's a proprietor Company no wedding planning and management is a very individually driven comp uh aspects you want to learn from the person who you would want to work with or who would you want to Aspire to work with so that's how you should be looking at there are two three limited companies you know what is limited companies listed companies IPO so let's pray that one of you guys or a few of you guys in future after 10 years Have a

listed company which says you know s sing weddings IP that'll be like wow I'll be so so so proud of you guys IPO is a big deal because you take money from people to run your business and when you're when when you are capable enough to do that you're doing something really good there are only three companies in India that has an IPO if you guys are aware about it not aware do a little research uh entertainment listed Company and you know I'm going to skip organization structure or I'm going to just let me just

quickly take on to it the line of communication companies there are few things that are very basic that you have to understand while you're working the line of communication allotment of Duties specification of roles when it comes to wedding company there's nothing called specification of roles you are making Your own coffee you are taking Xerox of your own papers you are building your own presentation you are taking print out of your own presentations you're doing almost anything and everything for the first few years until you realize now I know what bipoc is I know whose

responsibility is what I've learned everything and now I can allocate an align job so when we say there are specification of roles yes there is a graphic designer who will create a Graphic designer but who will give the content to the graphic designer is the design right is the alignment right is everything right you as a wedding planner or an event manager has to keep the check on you've got a car there coming but does the car have the right driver does the car has water bottle into it does it have great fragrance there's a

list of checklist boss that you have to keep in mind and that checklist will come to you In every session you have to keep making notes of these checklist to understand build your own checklist ke okay this is my learning every wedding logistic department needs to take off this destination department needs to take off this FNB needs to take off this entertainment needs to take off this we that we have built while are working have got more than 42 checklist as papers is that 42 useful for you maybe not but At the scale that we

are operating yes it is sometimes we feel it is less so yeah as a corporate structure one would expect that these are the kind of departments that would be there in a company right which is business development digital marketing and social client servicing Creative Design artist management Finance accounts budgeting management of teams merchandising purchasing admin ministration entrepreneurs on this Group can you please raise hands okay I'm going to ask Niha chaper Nan are you there yeah ni how many departments do you manage yeah sorry uh at the moment almost all of them at the moment

almost all of them great goam n goam how many departments do you manage all sir bumika how many do you Manage them all of them s Mal is my partner we manage everything Hanah anur I don't manage anything I have people to manage guys we'll take a surpr session with Anor Saha and and uh we need to learn from him how is he doing it right so Uncle uh let me come back to you business development is not done by you uh I mean we have people for BD in weddings no no wedding is a

new vertical That we're going to start up actually I don't know whether you know my profile I'm from a corporate event background got it got it yeah so we already have all these teams working for that great so the first three four after an year I'm going to discuss with you but I understand corporates yes you have everything sonal Jen almost everything prianca Singh even though I have people for certain areas but I look after Everything so guys what I want to conclude over here is that there are departments in uh in every format of

business but when it comes to weddings what happens is you as an individual end up looking into everything what you can avoid is Maybe maybe finance and accounts and budgeting but as an entrepreneur you really have to be into understanding the profitabilities artist management because you are the creative person you would want to understand what Kind of artist to put but you can take a help with an artist managing company so you will end up looking into everything and that's how a wedding planner works if you don't understand one thing it's a problem after 10

years you may have a team of 20 people who might look into different departments but for the first five years if you have to do all these things don't say that we w we did not tell you about it you need to know for the first 5 years you are the one Looking into every Department then you will understand and then you will definitely start allocating like listen I want to cut off three things out of me I want to cut off artist I want to cut off Finance I want to cut off Administration I

want to cut off merchandising but you will always be you'll be the CEO of everything right now you're managing everything that's how the story is Right Decor company similar thing Nothing changes in Decor or nothing changes in wedding planning it's almost the same the one thing that gets added is sourcing gets added is purchasing so these are the elements that come on to you right we come to the end of this and I want to take questions before I give you one small assignment U just take a screenshot of the assignment and uh I'm going

to stop sharing For us to talk all you have to do is single slide single slide PDF converted put the screenshot of the Instagram that you follow and write two points about what inspires about them okay got it guys can I shut the screen great what we have conclud let me just summarize what we've done today is for you to understand the mammoth size of weddings that is there as business in India in World globally what is the role that you can play as a budding entrepreneur or an aspirant who wants to work in companies

and then take a decision is every year there is more than 10 million weddings that happen Okay Point number one there is a new audience every year there is a there are new weddings happening every year just like food clothing shelter getting Married is the nature of people and society when people are getting married they will spend some will spend five lakh some will spend 15 some will spend 50 some will spend 5 CR some will spend 50 crores you need to start learning from small to big or small to medium and medium to big

if you already at medium then you need to slowly steadily go to big the journey from small to medium is very fast can happen in two to 3 years medium to Big might take 7 to 8 years That does not not which only means that if you're here in this game for 10 years and more success will come to you if you are dedicatedly putting four five things into the game creativity guys okay anything and everything is great if you are creatively driven person to management of knowing how to do it I am never going

to emphasize on getting clients or Business Development because that will happen if you get your first two three clients right you will get Business you will start doing your work right you will keep getting right clients but you need to ensure that your doing great creativity great management great uh client servicing which is sharing emotions compassions and great talking which is business development and like I told you you need to make your pictures you need to think about when I meet a new person or a client what am I going to speak to if you

come to me let let's just put a Situation I meet you at let's say Hyderabad May there is this occasion that happens called South Indian wedding planners Congress I come there and if three of you are there what is the conversation are you going to have with me anyone wants to take a dig if you don't know what you want to have a conversation we we will ask your experience with the different scoria like how did you if I am like I will ask Uh so okay that is Noah what anybody else you don't know

right now what do you want to ask so I will not say you know I don't want to catch you at a gunpoint but you need to understand what kind of conversation you might want to have with your peers when you meet someone or what kind of impression you want to build on to to make sure to understand key at what level have I been chosen if I meet someone at pure I'm not going to Straight away start asking what listen yeah you did this wedding how was your experience what does that make me look

like H that I am a or struck with your work fair enough I am but I need to play a deception role saying that listen things are going good what's up with you you know I currently just did something like this but listen you did a great work at that uh jamnagar wedding I'm really impressed with what you have done Congratulations you have shown an authority over here right it's about the approach to the person that you want to do you need to always feel in an authority position but not arrogant please understand Authority and

arrogance are two different uh things but can be mistaken in that way while you learn about the business of weddings over here while you learn about the nities and detailing of it personality change you have to learn About how do you talk how do you behave how do you meet and that all will change only with two things first knowledge and consistency of knowledge all that I have spoken to you today about wanting to grow your knowledge you need to go back and do your homeworks if you made your points I spoke about designers do

you know your designers I spoke about other things that are there in yeah so get your knowledge up on that and you might have one conversation Extra to have right destinations we spoke about we spoke about numbers get your numbers right if anybody has to have a conversation wedding business this wedding business is a $70 billion business and give insights of that to people to let them know that you're in business of serious business when you know all of this and you speak confidently your personality will start shining on as well right nothing is small

for now but everything Is Big when it comes later signing off for today if you have any questions stay back and ask and if you have no questions have a one wonderful day and weekend one thing I wanted to ask how many of you saw Olympics opening ceremony yesterday raise hands if someone saw it guys I need to tell you one thing okay in life there is only one thing that you need to be always focused on Hunger to see what the world is Offering hunger to know what is happening in other countries other places

and hunger to know how these big events roll out I have seen Olympic opening ceremony for last six Olympics and I have never missed it I never miss an opening ceremony be it the football in uh in USA be it opening ceremonies of cricket be it opening ceremonies of uh FIFA why because when these event companies not event compan these countries when they do these events These events are inspiring factors for you in your life and they will leave you a Mark that God how did they do this and you'll always keep thinking that how

can I in the smallest way use this in my events where is your inspiration coming from it is these Olympic and these lar scale events that you uh see never miss on attending events and going for experiences in your local cities or in Bombay or anywhere else as part of entertainment in our companies which Entertainment entertainment design we've done musicals have we learned musicals from somewhere no we've seen it somewhere but we've learned it how to make musicals and we've spent money creating musicals in SES and in in m and other functions the more you

see the more you will learn so do not miss on watching such Global events they are life-changing for many and there'll definitely be lifechanging experience For you also having said that Paris did the shittiest job I've ever seen yeah the worst ever Olympic opening C I've ever seen in my career SP with that I will sign off and anyone has questions stay back and uh we'll talk and sorry to interrupt sir uh please stay back uh to discuss on the confusion you if you still have for the wedding planning or Decor design which one to

do so just stay back Mish will just join in And help that um I just have one question it's a quick one uh for our assignment when we have to choose three accounts from Instagram do they have to be wedding uh related like or it could be like wedding related like any any three pages right yeah W all right okay thank you you yes until when till when we have to submit the assignments with such an assignment I can submit in next 15 Minutes we have to GA which accounts we have to noted down wedding

yeah celebrity wedding weddings wedding anyone else okay no questions all right then guys see you bye-bye T thank you sir thank you sir thank you sir thank you sir you sir you sir thank you sir thank you so much thank you bye-bye bye-bye bye sir thank you Thank you hi everyone uh whoo have a whosoever have a question for the DD as well as the wedding course please stay back others can please feel free to exit swe could you stop the recording yeah thank you