open AI has told us where the AI path leads the question is whether we listen and leverage recently we've discussed how AI will destroy traditional Course membership and information businesses in 2025 unless we take Extreme Action right away to get ahead of the AI curve last week we showed that there will only be two types of successful creators in 2025 and Beyond AI only and AI plus human why because AI will speed up nearly all areas of online business so much that if you're not using it to the maximum you'll be so far behind those
that do you won't be able to compete if it's ever taken you weeks months or even years to get a funnel a course or a program built and launched you absolutely need this information now hi my name's Dave zicky in my career I've sold and delivered over $200 million of Professional Services and Business Solutions after a career at some of the largest companies like deoe saic and 17 years at Microsoft I left and founded the expert business agency to help talented creators coaches and solar preneurs build and scale their businesses when it comes to AI
I'm not talking about fancy chat GPT prompts that save some time those are the equivalent of like an early video game like pong from the 1970s versus today's Grand Theft Auto and virtual reality in this video I'll make that more real for you and show the state-ofthe-art now and how much more is coming in 2025 before we dive in I wanted to make sure you know about a special 90minut no pitch Workshop where I'm going to Deep dive into all of these topics and work with you to create your plan for success in 2025 click
the link in the description for more information all right now let's put some definitions around the levels of AI in the media these days you hear about artificial intelligence artificial general intelligence and artificial super intelligence roughly that equates to AI meaning some intelligence AGI meaning humanlike intelligence and Asi being superhuman intelligence but those still don't mean a lot in Practical terms so open AI has discussed five levels that are easier to understand and that show The Evolution from one to the next so after a quick description of each I'll put each of these in terms
of online business and how we need to leverage them or get left behind level one is conversational AI this level represents AI systems capable of engaging in basic conversations with humans using natural language examples include chat bods AI assistants and models like chat GPT this is the current level of AI many applications are using today you prompt and you get back hopefully a semi-intelligent and useful response as you learn more and upload more your content and thoughts into conversational AI you get better results we're using conversational AI for creating content based on our knowledge answering
questions in sales and support and writing copy for funnels ads and content now this is already a force multiplier that many of us are using but you've probably seen that this only goes so far as an example conversational AI can help write sales page copy but I can't really ask chat GPT or GPT 4 or similar models to help me analyze my existing sales page figure out what type of new sales page to create Cre what structure to use for my audience and what to write in each section for the best conversion results that requires
reasoning multi-step thinking and other critical capabilities that the current large language models or llms don't have that is where level two starts level two is reasoners at this level AI systems can perform human level problem solving tasks comparable to someone with a PhD level Education Without access to external tools open AI believes it's approaching this level with its current 01 models this series of models is focused on capabilities like planning ahead and solving multi-step problems you can see the difference when you use the 01 model where it thinks before responding trying to map out the
best path to a solution this is different from the GPT Claude and you know Gemini models where it starts answering immediately in more of a stream of Consciousness way without pre-planning and without that multi-step thinking both have their advantages and combining them together can deliver much better results in a lot of cases this is what we're starting to see now at the end of 2024 in my sales page example here's what that can look like used o1 reasoning model to analyze the current sales page the visual the copy the metrics versus competitors use o1 reasoning
model to propose a new sales page outline and structure then use GPT 40 to write the sales page copy to generate images and graphics and then go back to o1 to plan out an Associated email campaign then use GPT 40 to write the emails this is the current state-ofthe-art at least in our world here where we're looking at no code Solutions versus you know big companies with armies of developers that can do a lot more obviously where even this approach starts to stall out though is when it comes time to do anything with the text
and the images it's created wouldn't it be great if you could just have the AI go set up the emails in your email tool build the pages in your funnel platform you know do the hundred other tasks that are required to fully finish a working sales funnel that's where we need AI to be able to take action and today's term for that is Agents level three is where Agents come in agents can act autonomously on behalf of users for extended periods these systems can make decisions and Carry Out tasks with minimal human intervention this is
where it gets really interesting this will happen in 2025 today we have tools like Cassidy Ai and others that help you create agents but these are not autonomous yet they're more like workflows where you still have to tell them the specific steps you want done but since they can tap the level one and level two capabilities you can put them together in some interesting ways you know we have agents for Content repurposing copyrighting support and other areas which are basically workflows plus knowledge bases but that's not really level three yet right now A gen platforms
exist that do enable some autonomy and connections to other systems via make or zappier or apis but they're pretty developer focused and require coding and advanced skills but soon in that sales page example imagine asking AI to take on the original challenge analyze my sales page versus competitors create a better one for me with the tools that I use then imagine it's spinning up multiple agents that work on this over a couple hours or a couple days some doing research some doing implementation some doing testing imagine the same for Content tell it to go plan
a full year content calendar and generate it using my knowledge base create posts schedule them and monitor their results to improve over time or for sales tell it to look at all my sales and support data and figure out who our ideal prospects are and create some ad and email campaigns to reach them set up and run those campaigns for me once AI can start doing doing the work versus just helping with the work it's a whole different ball game that ball game is called 2025 all of the above will be possible in 2025 from
here it gets a little more speculative but level four is called innovators those are AI systems that can Aid in the invention and generation of new ideas at this level AI actively contributes to creativity and Technical breakthroughs collaborating with humans and other AI to drive innovation in our ongoing example so far you are still directing the AI in it to do certain things it was you who identified the need to improve the sales page and all the AI suggested improvements were based on the existing knowledge it was trained on but at level four AI itself
will analyze everything in your business and in the market and suggest the best areas for improvements not only that but it may be able to also invent entirely new solutions that didn't exist before it may be able to originate an entirely new type of sales funnel it may be able to recognize when existing funnels and copy have been overused in the industry at large and create new ones it'll be able to to take your knowledge and create applications platforms and even end to-end Solutions on its own to help your customers the final and most speculative
level is level five which is organizations this is the highest level in open AI classification they call it organizations these are AI systems are envisioned to be capable of Performing the work of an entire organization managing complex organizational tasks strategic decision-making and optimizing processes across departments all comprised of AI you know resources and agents now some people speculate that eventually they'll be hundred million dollar or even billion dollar companies comprised of a single person and a lot of AI agents and innovators and that would be where the AI does almost everything across the entire business
this would be the final stage of our sales funnel example where I could say I don't really like the platforms that are out there right now for funnels hey AI build me a company that will create and sell a new funnel platform that's better than all the rest then over weeks months and even years the AI would create product sales marketing and support organizations made up of hundreds of other AI agents and continuously approve all of them over time there would be the CEO and then everything else is AI sound farfetched I think this is
possible in the 10-year time Horizon maybe sooner if a couple key Innovations happen faster so where does that leave us we're going to see a massive increase in the speed of iteration right now most of us struggle to even get the first version of our funnels and marketing and content and products all built and launched right now the people with teams and agent gencies behind them are more successful because they can build learn and improve much more quickly than somebody struggling to do everything on their own no one's first funnel product or marketing is successful
it's the third fifth or 10th version that's successful the faster you go through that learning phase the faster you see success AI will enable us to do that even just with levels 1 to three which will all be in place in 2025 but it'll also enable many more competitors to enter our niches as well that's why we need to be on the front end of the adoption curve of this technology those in front will iterate and improve at a rate the rest won't be able to catch this is why you need to join me in
my workshop how to make your online business AI proof in 2025 imagine if you could leverage AI to enhance your offerings using AI tools to improve your courses coaching and memberships to build deeper trust and connection leaning into your unique skills and experiences to offer something that AI can't replicate to stay ahead of competitors to be among the first to adapt your business model for the AI era to scale efficiently building a team of AI agents to automate and delegate work to to Future proof your business developing a clear plan to not just survive but
thrive in the coming changes when you join the workshop that's exactly what you'll learn how to do and create your plan for success in 2025 click the link in the description for more info when you join the workshop that's exactly what you'll learn to do and create your plan for success in 2025 click the link in the description for more info and I hope to see you in the workshop
