wouldn't it be wonderful if there were a few magic words and phrases that you could say that somehow made you more money quicker and easier than ever before in your life guess what turns out there are such phrases and when I figured these phrases out they put me on the path that resulted in tens of millions of dollars in this video I'm going to reveal to you my top seven phrases for you to use and Beyond making money with these phrases the phrases will also come in handy for you in a variety of ways such
as as people are more open to listen to you and give you more space to express yourself and damn that just feels good on the soul doesn't it it will also help you in work environments so if you deal with teams if you have bosses and managers or if you have subordinance underneath you you're going to see a better relationship with them and you're going to get more stuff done together you'll also have better control in conversations while still empowering other people's in those very conversations basically these phrases allow you to shift from confrontational to
collaborative and finally you'll be able to assert yourself without being aggressive you can ask without being demanding and you can lead without being rude sound good all right let's dive in it phrase number one one word because you tell a kid hey clean your room and he'll resist tell them clean your room because we're going out for ice cream after and you might get a different result in business if you don't provide a reason for your actions people are going going to naturally assume the worst so if you're selling something and you don't give the
why for why you're selling it the because then they'll think you're just trying to scan them every webinar I do has a because section I am doing this webinar today because dot dot dot now think about this no one who is in business is going to do a free webinar only out of the kindness of their heart there's always a motive so you should give the motive to people in a way that will allow them to be the most receptive to hearing your whole presentation so let me give you an example of a because in
a webinar so if I'm doing a webinar I'll say I am doing this webinar today because if I help you out and I improve your business then someday one day down the line you might come back and do business with me because if I make you better you'll have a certain Affinity towards me and that Affinity might result in my brand being elevated and you doing business with me in the future so that's a good example of a reason why where an audience member would say oh yeah that totally makes sense and now I'm not
guarded or cautious about what your motive may or may not be so for example with these YouTube videos I create them for you because I know longterm it will help me grow my organic reach and it will eventually allow me to attack new customers that I otherwise couldn't reach number two sound fair in agreement is where two minds can meet together in the middle in marketing though it often feels one-sided cuz the marketer is pushing his or her ideas onto the audience and this is especially true when you're doing presentations where there's one of you
and there's many of them in the audience so when you are getting your audience to go on a journey with you and to buy in what you're selling then the first thing you should do is get an agreement to go on that journey and it might sound something like this my agenda today is to show you X Y and Z to help you achieve a b and c and I'm going to give the best that I can to you in return for your full attention then if there's something that you can use Alls I ask
is you please put it into action does that sound fair or on YouTube if these videos help you out Alls I ask is that you like and subscribe does that sound fair by tying it down you get agreement and by getting agreement you're more likely to have somebody move forward with what you're asking them to do number three two choices there's this famous poem by Robert Frost it's called the road not take it and it goes like this The Traveler comes to a fork in the road has to choose between the warn path or The
Road Less travel and you know the story he chooses The Road Less travel and the poem concludes with this famous line and that has made all the difference now many people believe that that poem means that if you choose the more difficult path up front somehow your life will be more enriched later and that's not actually the meaning that Frost had the real point that Frost was making is when we have to make a tough choice and it's unclear which path to choose whatever choice we make we then tend to justify later as the right
choice point is we all want clear direction to remove noise and confusion so when presenting to an audience and offering a course of action make it between two choices the obvious choice you want them to take versus the choice they're likely to take if they don't change their behavior and here's an example of how this could go you could say today you have to decide if you're willing to try something new to get a different result or if you're still okay doing what you've always done and getting what you've always got number four would you
be against I learned this from my friend Chris Voss and Chris and I we've had arguments about this point going back and forth uh Chris believes that no questions are better than yes questions and I think the real value is in asking a no question if the audience is used to hearing a yes question so would you be against investing your time and energy into bettering yourself is probably a more useful question than would you be willing to invest time and energy into bettering yourself so because of this now whenever I ask questions I always
look at it from both the positive and the negative framing of the question would you be against doing business together for example I think is more powerful than would you like to do business together now I tend to still use more yes questions than no questions but sometimes that perfect would you be against question will close a deal better than a yes question ever could number five more on that in a second this is one you probably won't find on any other list out there in marketing there's this concept we call it an open loop
where you only give a partial answer then you hint that the rest of the answer will be revealed later and this is done to maintain focus and curiosity and create a desire for your audience to get an answer so for example I could say when I set the record for the biggest affiliate promo of all time when I did $9.7 million in 8 days one thing people aren't aware of is I did it without spending a penny on Advertising more on that in a second first let me tell you how I use webinars differently than
anyone else to set the record for the biggest affiliate promotion of all time now I know when I said that you're thinking okay Jason but how did you do it without paid advertising now you're glued to want to know the answer to that and that is the power of the open loop so practice using the phrase more on that in a second during your presentations number six imagine if I were to tell you that doing something specifically would guarantee your success how might you react to that perhaps you would think that H I don't know
maybe somebody else could do it but I can't do it because I have some sort of deficiency and this is very common in selling if I say you can do this then most people's response is to say no I can't do this there's something wrong with me there's something preventing me from doing this however if I switch it from you can do this to imagine doing this then I can bypass that low self-esteem issue that most customers have when facing a problem that they're having trouble solving imagine is a word that I picked up studying
the best hypnotists of all time you don't have to actually do it you just have to see your yourself in your mind doing it and if you can't first see yourself in your mind doing it then you'll never be able to do it for real the clearer you can imagine doing it in your mind guess what the easier it becomes to actually do it for real so just imagine what life is like if you can easily use these phrases in your conversation number seven what I'm hearing is there's two ways you can listen you can
either listen passively or you can listen actively and in school most of us we just listen pass passively we sit there and the info is throwing at us we might catch a little bit of it but most of it goes in one ear and out the other and that's what ends up happening then for the rest of our lives we get in conversations and we discover most people aren't actually listening to us they're just sitting there waiting for their turn to talk so you will blow people's minds when you actually actively begin listening to them
and here's how you do this I want you to try this out when somebody talks to you next time and speaks for like a minute or two before pausing for your response I want you to respond this this way say what I'm hearing is and then try to summarize what they just said back to them but put it in your own words this is a phrase that can't fail if you summarize it on point then the other person in the conversation is going to feel heard and appreciate you so much more and if your summar
is off guess what they'll be excited to clarify it for you so you could better understand them and guess what the better you understand somebody the more you can connect with them the more you can connect with them the more you can have impact upon them and impact is everything when it comes to business on webinars there's another way I use this say during the Q&A section of the webinar close we're taking question from the audience trying to figure out if they should buy or not and often times I'll get a lot of similar questions
and I'll lump them together and then I'll reframe them in a way that will be more useful so if people are saying things like oh the money's too tight or I don't think I can afford this or wow that's really expensive what I'll say on the webinar is this say what I'm hearing is you want to get the most out of your money because if you make the wrong investment then you won't have much wiggle room left with your expenses is that correct and then I can put the focus on how would they know if
they're getting the most out of their money or not in relationship to the investment that I'm asking for same thing with people who say I'm too busy or I don't have enough time or something along those lines my response might be what I'm hearing you saying is what you put your time to is important and you want to best use your limited time and then I can go from there so by reframing the question my audience can keep an open mind so if I let my audience shut down they stay stuck and they don't solve
their problem whether they buy or not and that's bad and everybody feels like they don't have any more time these days and if that truly were the case then there's nothing you could do to help them if they believe they didn't have any more time so we use these phrases to help open up people to see more possibilities that are actually there and that for some reason they've shut themselves off and then you help open the audience up they get a better result and then you get paid more so which phrase do you see yourself
first using next when you go out there to spread your message let me know in the chat and I'll catch you on the next video
