How to make a killer video (That blows up your business)

have you ever noticed there's one type of video on YouTube that nearly always goes viral in fact it's such a powerful video you only need to post it once to blow up your views and your business it's like cheating in fact I've been using it for years to generate millions of views and I built a system to produce it that works every time but once so today I'm going to show you what this video is the tricks Pro YouTubers use to make it and I'm going to give you the eight-step process to produce your own

so you can blow up your views and your sales using it but first I need to show you the two reasons why this is really powerful and why other vide types are just less likely to grow your following and generate you sales so the first reason this is just so powerful is because it builds one of the key elements of viral content and sales in a way like nothing else can come close to and that thing is your credibility but why is credibility your game changer well this is baser and he had a big problem

when he was 19 he wanted to make videos about making money but who's going to listen to a 19-year-old surely they can't have any credibility at such a young age so to get around this issue he harnessed the hack and instead of just sitting there telling people how to make money he started documenting the process of doing it himself he made Forex Trading videos where he showed people how to make money in a week he tried to turn $0 into $10,000 and then he went on to produce this video where he bought a failing business

and turned it around it's an absolutely incredible watch and it's undeniable proof that he knows his stuff and the result was all of those videos blew up and guess what happens when you blow up a video so long as you have an offer your business does too the truth is viewers don't want to watch or buy from someone until they feel like they are credible not in a world with a million fake gurus hang on if you're going to call me a scammer don't put me in the back of the thumbnail my face is too

pretty for the bottom of the scam pile so it's critical that you find ways to make videos that build it if you want to blow up your following and sales because competition right now is so Fierce so the Hack That information-based channels use when they want to go viral is they use storytelling to document challenges that provide undeniable proof of their credibility and it's not just by he doing this by the way when I picked up on what he was doing years ago I tried it and this honestly changed my life Matt dev's most Feud

videos are challenges my buddy fins are and a ton of other Savvy info creators have picked up on this too and now you know this you going to see this all over YouTube because challenges are the ultimate video the thing is to have success with a challenge video do you have to get an amazing result to show off well actually no and in a minute I'm going to show you how to fail your challenge and still go viral now the second reason these are so powerful is because of this if you want to grow a

YouTube channel you need to keep people watching for as long as possible and one way YouTube shows you if you're doing this is with a retention graph now most people's retention graphs look like this people slowly leave or abandon the video at certain places but have you ever seen a retention graph like this before that's what you get when you make Challenge videos for one simple reason so the problem with regular videos is let's say there's three types of viewers and they all click on this video viewer a is a beginner and can only handle

the first two points before the information gets too deep for them so they leave VI areb only wanted the info from here so they get it and they leave feeling pretty satisfied when viewers all want different things from a video it's very hard to Flatline retention but when you make a challenge video what do 100% of the viewers care about well if you follow the system I'm going to show you in a second they should all only care about one thing what happens at the very end and that's what will turn your attention from this

to this and when you hold viewers for longer you build more trust goodwi and credibility and these things are just key for blowing up your channel on your business too so now you know how powerful these are why you need them and why YouTubers love making them let's move on to the eighth step system to make your own viral Challenge and how other YouTubers harness them before we look at why failing your challenge is potentially a very good thing okay so stage one on screen right now we have a group of Challenge videos that all

blew up and they are all fantastic examples of the first step and that is just to come up with an idea for your challenge that your viewers will find fascinating now ideally it's going to be about some kind of big result they would like to see in their own life so think about what the biggest problem your viewers have is the bigger the better and then just ask yourself could I document myself trying to solve it that's it by the way I've made a template below that you can fill out to plan all of this

thing with me so don't worry about taking notes cuz things are about to get deep so once you've decided what your challenge is going to be about it becomes very easy to title the thing because you just call it what you're going to do so here we can see Smith he made a commercial in 24 hours for just $0 so he just called it that and it got massive views clean girl who at one point was picking up more subscribers a day than Mr Beast because she's made so many short form challenges went and cleaned

an abandoned grave and called it that and this old classic got 17 million views with the same naming process but beware we have to make sure our challenge is in line with the problems or products our services solve otherwise it's not going to resonate with the right kind of people stage two this next step takes the challenge and puts a little viral cherry on top because it will make more people care about getting to the end of it to show you how this works I'm going to play you three clips from YouTube creators using the

same viral hack and then I'm going to break down exactly what they're doing because their words are really carefully chosen to hook you I want to try to buy a failed million dooll business and then see if by implementing some new strategies we can maybe revive it to its former glory now although this is pretty risky buying any seven figure business isn't going to be cheap and I could end up losing all of my money the price points for these aren't as crazy and Out Of Reach as you may think so I really want to

try this out to see if it could be a shortcut to making a set of money or if you'd be better off just starting from scratch last year I had developed a bad habit of snacking I had lost all self-control in the face of a free donut or plate of cookies and I made justifications for my actions excuses like well I did go to the gym today overall I eat pretty healthy it's not like I do this every day until I started to do it every day I knew something had to change when even though

I exercise often I noticed I was developing early onset dad gut so I decided to quit sugar for 30 days I developed an unhealthy obsession with sleep pods last year when I went to Japan maybe it's because I'm a small man or maybe it's because they're awesome today I'm traveling around the entire world to find the best sleep pot on Earth and all the ones I'm going to are in airports so there's a strong chance I miss my flight every single day my goal is simple achieve a 100 sleep score on my sleeping app I

have not been sleeping well at home unfortunately so this video is kind of an excuse to sleep a lot starting with our only sleep pod in America okay so let me show you the two things they all do which are critical for your challenge video the first is they have something called a y so a y is basically a deeper reason to do your challenge that's not just this is going to be fun when you have a deeper reason it then activates the second part of the viral formula so they say a story isn't a

story without Stakes stakes in a challenge are basically what is at risk if the Challenge Fails and this makes the video matter to the characters and the audience so the higher the stakes the higher the retention and tension equals retention baby so your why can be you need to do the challenge to solve a problem and the stakes are set because if you fail the challenge the problem potentially doesn't go away so let me break down how those examples just use those two things so this becomes a lot clearer about how to do it for

yourself so Matt started by saying he developed a bad habit of snacking and he' lost all self-control and was getting dad gut so he needed to lose weight giving us the why of his Challenge and setting what was at stake his health then we have beiza who said that the reason he wanted to do this was to see if there was a faster way to make money online which is is why and then there's the stakes well he really pumps them up when he spoke about the risks of buying a million dooll business it's almost

like he knows what he's doing and then finally Ryan well he said he wasn't sleeping very well so he just wants to use the challenge to catch up on some sleep then he pumps up the stakes by saying he'll probably miss his flights but there's one more thing all of these guys have in common that makes the stakes and why so much more powerful and that is they are all Universal problems I mean who hasn't worried about money or weight or had a bad night's sleep right that relatable struggle makes the challenge so much more

interesting to us so make sure you're why and your Stakes something your viewers have experienced or care about and you are golden stage three this then brings us on to a interesting problem doing the challenge itself so at this step in the process you don't really know what's going to happen so you'll think you need to Vlog about absolutely everything to cover all your bases by the way just to make sure you understand what a vlog is that's just when people talk to the camera like this on the Fly the thing is when you do

this you will ramble for 10 minutes trying to explain what is happening and when that part of the challenge only needs to be a 5-second clip in your video you end up with 15 hours of footage overall and that creates a mammoth editing task for even the most experienced creators and we don't want that so to save you a huge amount of time I've got two beginner options that help make producing challenges faster easier and they still work insanely well so the first is not as exciting for viewers to watch but it worked with the

creators that you can see on screen right now so for this option you just tell the story about what happened when you took on your challenge following everything I'm about to show you and that's it there's no footage over the top though there's no Vlog it sounds kind of boring but if you follow the next steps it will work now the second is going to increase the video's likelihood of success quite a lot here what you do is you film footage of yourself doing the challenge but you don't Vlog anything in the moment what that

means is you don't m yourself up and present to the camera as you go so it's faster and easier to shoot but also it makes the edit 10 times faster because you'll have a lot less footage to go through then in the latest steps we get to in a minute all you do is film yourself telling the entire story of what happened in your regular studio environment just like I am right now and then you drop the relevant footage on top of the edit you don't even have to make the footage look that fancy for

maximum Time Savings you can shoot a lot of it on your phone phone footage has actually got quite an authentic feel to it as well so it can make your challenge feel more real now this is a lot to take on so let me just do a quick recap to show you that everything I've just shown you is not as complex as it sounds stage one you just come up with a challenge that gets a result your viewers want and you call the video that stage two you come up with a reason it's important to

take on the challenge and stage three you do the challenge and film b-roll of yourself that you will then add later in the edit all right let's move on to the next steps stage four so that's the challenge shot how the heck do you now turn this into a viral story well this is critical to ensure you keep your viewers hooked and it's going to make telling your story 10 times easier and all you do is you establish what the end of your video is going to be but why the end first well let me

just fly to Croatia to show you today I'm flying to Croatia to go on a stag D and I'm very excited cuz I get to see my friends I haven't seen for every year I've been friends with him for 30 years so when you don't get to see them it's kind of like not seeing your family but it's also a little bit bit of sweet cuz I know that after this weekend I would see for ages in the beginning you set up your Y and you pump up the stakes but on takeoff day there's a

giant storm in your home country and it puts the whole trip in Jeopardy rain is actually going sideways this is nuts what's the end you as a viewer care about from that very short introduction well it's did Ed make it to his friend's bachelor party or not right when you've decided on your ending which in most challenges will be did you succeed or fail then just connect the dots from the beginning to the end but beware most people include a load of information in their story The viewers don't really care about so to really simplify

the process of telling your story try this to start you want to write a list of bullet points of everything that happened during your challenge just get it all down so to show you what I mean here's everything that happened on the way to Croatia in 30ish seconds all right so I made it to the airport and someone the escalator so now I can run move it or lose it boo oh toilet we all run we all run we all run going to have to wait of these look very entertaining to me script tight you

tightly beer or coffee beer C I've got dry friends this is John he taught me oops move out the way this is John he's the guy that taught me how to ride all right good news I'm in CIA the weather's nice bad news is my driving license ran out 3 months ago and I haven't realized so I can't rent the car I supposed to rent which means I got a few options option one I can get a taxi as I go to split I about four or 5 Hour journey and it's €450 which I don't

really want to pay but worse than that have you ever been in a taxi where there driver doesn't stop talking don't know if I want to risk that for 4 hours next option is a train I say about 8 hours which means I'm going to be late the next option is I walk which will take 3 days but I think it'll be less painful than listening to a taxi driver y ja on for 4 hours the other option is I get another fight plane smells of petrol that's not that's worrying if the plane goes down

and I die make sure you hit subscribe [Music] made it in one piece time for a quick nap and then uh I'm going to go and meet my buddies all right so that's everything that happened now what we want to do is drop that list into a simple decision Matrix that I've made you so write what your end is and then put every bullet point into the chart if it's something that can impact your ending it stays if it doesn't you delete it so for my short story the beer or the coke Choice the arriving

at the hotel the nap none of them impacted the ending so they get deleted and that means the story simply becomes this man tries to get to bachelor party massive storm stops him manages to get a flight but can't rent a car decides to get another flight finally meets friends basically what you do is you focus on the conflict you came up against that could have wrecked your ending and just show the decisions you made to get around that and whatever you do do not think story is about showing people how you easily achieved your

goal I mean imagine if my story was this I got a flight to Croatia and landed on time you'd be like oh cool story bro stage five so now you've cut your list down to the most important parts we bring in this this is the story arc and it works like this on the bottom we have the length of the video on the left we have tension as a challenge moves on we want the tension to rise and that's why showing the things that went wrong or were very difficult to solve that could have impacted

your ending are important because the viewers will be kept on the edge of their seat willing you on so to keep this as simple as possible just place your critical bullets on this chart in the First Act you set up your challenge where you make your why and your Stakes clear just think of that as your intro in your second you then show people all of the things that got in the way of you achieving your challenge and how you overcame them and in the third you reveal the final outcome of your challenge the thing

the viewers have wanted to know from the very start that's it in its simplest form so let me run a video from Matt devel through these steps to show you how he used them to produce this bad boy so let's start by looking at his title which is just him saying what he did then in the intro he says he entered a powerlifting competition with only 100 days to prepare straight away he's got you with some stakes and there's a deadline which means the stakes will always rise as the event gets closer and closer and

remember tension equals retention baby so the video then documents The Challenge and shows everything he had to overcome like tearing a PE leading to this moment the competition that he spent 100 days training for so the stakes are now at their highest meaning the tension is two because if he loses he's wasted all of that time and then he just reveals what happens did he win or did he fail so once you have this wireframe down you move on to the next stage so for the way I'd recommend you do your first challenge this step

means you write a script that then connects all of the things I've just just shown you together now a quick guide for The Script you need a strong hook hooks are an entire video themselves but just try this ask the viewers a relatable question and then quickly move on to your why and then get into the challenge as fast as you can so here's a few examples of that in action from some of my own viral challenges do you ever feel an anxiety that you have to make another YouTube video is the fear that your

YouTube channel will never actually grow the main thing holding it back stage seven and now you just film yourself presenting that script like am right now before the eighth stage editing so for my simplified method of creating a challenge that I'm currently showing you the edit is where you cut up your presented script and then you put the footage of yourself doing the challenge over it at the relevant points now I could make an entire video on using a challenge but if you're new to this you just need to keep it simple don't get overwhelmed

you need to get this bad boy out so I'm not going to add anything more to it than that and that's it you now have produced the most powerful video in the world that has blown up so many channels and businesses but what if you failed your challenge do you not make it at all because that will wreck your credibility and your sales well actually failing could be a better ending than winning so let me explain if you fail the first thing you do is you just change your title from this to this but more

importantly let's look at Matt's powerlifting video and how he navigates this spoiler aler I'm going to show you what happened so if you've been wanting to watch this you might want to cover your eyes and close your ears so here's where he reveals the result of his challenge so the results are in and I finished in third place or depending how you look at at it second to last technically Matt failed the thing he spent 100 days trying to win so his credibility is wrecked right well no actually it's the opposite and this is what

is so fascinating about story there's only a handful of endings and even if you fail a challenge so long as you understand how to use them you will gain massive respect so the first ending type the hero gets what they want and what they need the hangover used this sub of ending St finds Doug on the top of the roof which is what he wanted to do but the journey he goes on himself gives himself the courage to break up with his partner meaning he gets what he needs too this is a real kind of

Disney ending the next is the hero gets what they want but not what they need so this is when James Bond Saves the World which is what he wants but then the woman he loves turns out to be a traitor so he doesn't actually get the love he needs po old James Bond then there's the hero gets what they need but not what they want this is what Matt's story was so Matt's story was this one it's a great one because he didn't win but this happened using my rough one rep max calculator from a

few months ago I increased my one rep max on my squat from 100 85 lb to 352 lb my bench press went from 200 lb to 264 lb yes with a torn Peck thrown in the middle and my deadlift went from 256 lb to 441 lb insane which means bass's predictions from day one were on the money except for the deadlift in which I lifted an extra 44 lb the coolest part about this entire experience for me I did all this at the same time I turned 36 and became apparent for the first time I

challenged my own assumptions of what's capable if you dedicate yourself to a goal consistently and if you have a strong support system around you here's to the process increasing your squat 92% in 100 days is remarkable so although he didn't get the victory he wanted he became fitter stronger and he learned something about himself developed him as a person giving him what he actually needed and then there's the Greek tragedy ending where the hero doesn't get what they want or what they need you don't see them often don't think I'd advise doing that one so

why is failing your good well all that matters in a story is that the hero is transformed in some way shape or form as the result of the journey they go on so if you fail but you learn a valuable lesson along the way that will inspire and teach your viewers your honesty and your experience builds integrity and credibility and you need those things to blow up your channel and your business according to Pixar viewers admire watching someone trying more than they do succeeding so you have no reason not to give this a go and

if you want to see everything I've been talking about in action and you want to learn how to blow up a video in 24 hours at the same time and watch this video I challenged myself to do just that and I got what I wanted but did I get what I needed well there's only one way to find out